Inovatif

Category: HIDE FROM HOME

  • 曼谷於潑水節期間在迅速走紅的 Songwat 區推出「KUDTHAI」文化展示活動

    曼谷於潑水節期間在迅速走紅的 Songwat 區推出「KUDTHAI」文化展示活動

    泰國曼谷－Media OutReach Newswire－2026年4月13日－The Mall Group 於今年4月推出「KUDTHAI 2026」，以一場悉心策劃、匯聚泰國創意風采的展演，於潑水節期間首度進駐曼谷迅速走紅的 Songwat （嵩越路老城區）開設期間限定店，為泰國文化與零售版圖展開嶄新篇章。

    https://www.youtube.com/watch?v=6dfeLciF_NE

    此項目由 The Mall Group 與泰國旅遊局合作推出，反映各界致力透過當代零售與體驗式旅遊，突顯泰國獨特的文化形象。

    「KUDTHAI」一名取自泰文「Kud」，寓意「悉心精選」，匯聚一系列精選泰國品牌、工藝匠人與餐飲人才，向本地及國際受眾展現工藝、在地智慧與現代設計。

    首屆「Song Wat KUDTHAI 2026」將於 4 月 9 日至 12 日假 Lost in Songwat （嵩越路隱藏版咖啡廳）舉行，標誌着 The Mall Group 首次突破旗下旗艦項目的框架，將其零售體驗延伸至曼谷最受注目的城區。這片曾為湄南河沿岸歷史商貿重鎮的 Songwat，如今正再度綻放光彩，蛻變為活力洋溢的文化聚落，吸引新一代創意人士與全球旅人紛至沓來。

    為將這份體驗延伸至城市核心零售地標，「KUDTHAI 2026」亦會於 2026 年 4 月 8 日至 19 日進駐 EM District，囊括 Emporium、EmQuartier 和 Emsphere 三大商場，串連曼谷新興文化街區與成熟生活樞紐，打造一趟無縫連接的城市文化旅程。

    這種多點聯動的方式，反映旅客感受曼谷的方式正悄然轉變，在歷史街區與當代零售場景之間自由穿梭。

    縱然潑水節依然是泰國最享譽國際的節慶之一，「KUDTHAI 2026」則提供另一種視角，透過設計、美食與本地創意，帶來精心策劃的文化探索體驗。

    在 EM District，於 2026 年 4 月 10 日至 15 日舉行的「EM District Thai Hansa Maha Songkran：泰式盛夏慶典」，透過沉浸式裝置、標誌性玩水景點，以及主題市集進一步提升整體體驗，當中包括 Emporium 的 THAI-POP MARKET、EmQuartier 的 THAI LOCAL MARKET，以及 Emsphere 的 THAI-TAINMENT MARKET。

    重點活動之一為「Little Song Wat」，將 Songwat 歷史社區的知名餐飲品牌帶進市中心，進一步呼應曼谷新舊文化街區，與現代零售景觀之間的緊密連繫。

    綜觀整體活動布局，曼谷所呈現的不僅止於潑水節期間的節慶魅力，更是一座透過創新、文化與商業，重新演繹傳統體驗，塑造城市新面貌。
    Hashtag: #EMDISTRICT

    The issuer is solely responsible for the content of this announcement.

  • バンコクのソンクラーン期間中、文化を紹介する「KUDTHAI」を注目上昇中のソンワット地区で開催

    バンコクのソンクラーン期間中、文化を紹介する「KUDTHAI」を注目上昇中のソンワット地区で開催

    タイ・バンコク – Media OutReach Newswire – 2026年4月13日 – The Mall Groupは、タイの文化・ショッピングを新しい形で発信する「KUDTHAI 2026」を4月に開催します。ソンクラーンの期間中、注目が高まるソンワット地区で厳選されたタイの創造性を紹介する初のポップアップイベントです。

    https://www.youtube.com/watch?v=6dfeLciF_NE

    タイ国政府観光庁と連携して開催するイベントで、現代的なショッピングや体験型ツーリズムをとおしてタイ独自の文化を紹介する取り組みを拡大させるものです。

    「KUDTHAI」のKUDとは、タイ語で「厳選された」の意味で、タイの優れたブランド、職人、料理人を一堂に集め、ものづくりの技、地域の知恵、現代的なデザインの魅力を国内外の人々に向けて発信します。

    初開催となる「ソンワットKUDTHAI 2026」は4月9〜12日にLost in Songwatで開催されます。The Mall Groupが主要施設を飛び出し、バンコクで最も注目を集めているエリアのひとつでショッピング体験を提供する初のイベントです。かつてチャオプラヤ川沿いの商業拠点として栄えたソンワットは今、新世代のクリエイターや世界中の旅行者が集まる活気あふれるユニークなカルチャースポットとして再び注目を集めています。

    この体験をバンコクの高級ショッピング施設にも展開する形で、「KUDTHAI 2026」は2026年4月8〜19日にEM District（エムディストリクト）のEmporium（エンポリアム）、EmQuartier（エムクオーティエ）、Emsphere（エムスフィア）でも開催され、バンコクの新たな文化エリアと確立されたライフスタイル拠点を結ぶイベントとなります。

    複数拠点で開催することで、歴史地区と現代的なショッピング空間を自由に行き来しながらバンコクを楽しむスタイルを提案します。

    ソンクラーンはタイで最も世界的に知られる祝祭のひとつで、「KUDTHAI 2026」は、新たな視点でデザイン、食、地域の創造力など厳選された文化に触れる機会を提供します。

    さらにEM Districtで2026年4月10〜15日に展開する「EM District Thai Hansa Maha Songkran：タイの夏祭り」では、没入的なインスタレーション、名物のウォーターアトラクションのほか、Emporiumの「THAI-POP MARKET」やEmQuartierの「THAI LOCAL MARKET」、Emsphereの「THAI-TAINMENT MARKET」といったテーマ別マーケットを開催します。

    目玉のひとつである「リトル・ソンワット」では、ソンワット歴史地区の有名な飲食店が市内中心部に登場し、注目が高まるバンコクの文化地区ソンワットと現代的な商業空間のさらなる橋渡しとなります。

    これらの施策により、バンコクをソンクラーンの祝祭を楽しむ旅行先にとどまらず、革新、文化、商業をとおして歴史を体験できる街として、その新たな魅力を発信します。
    Hashtag: #EMDISTRICT

    The issuer is solely responsible for the content of this announcement.

  • 曼谷在宋干节期间于新兴的嵩越路推出”KUDTHAI”文化展示活动

    曼谷在宋干节期间于新兴的嵩越路推出”KUDTHAI”文化展示活动

    泰国曼谷 – Media OutReach Newswire – 2026年4月13日 – 泰国文化与零售版图即将于今年4月开启新篇章。The Mall Group将推出”KUDTHAI 2026″——一场精心打造的泰国创意盛宴，并于宋干节期间在曼谷快速崛起的嵩越路开设首个快闪店。

    https://www.youtube.com/watch?v=6dfeLciF_NE

    活动由泰国旅游局协办，旨在通过当代零售与体验式旅游，进一步彰显泰国的文化特色。

    “KUDTHAI”一词源自泰语”Kud”，意为”精心挑选”，该活动汇集了精选的泰国品牌、工匠及烹饪人才，向本地及国际观众展示精湛工艺、本土智慧与现代设计。

    首届”嵩越KUDTHAI 2026″将于4月9日至12日在”迷失在嵩越路”咖啡馆举行，这标志着The Mall集团首次将零售体验从其旗舰项目延伸至曼谷最受瞩目的街区。嵩越曾是昭披耶河畔的历史贸易枢纽，如今正作为充满活力的文化据点重新崛起，吸引着新一代创意人士和全球旅行者。

    为将这一体验延伸至曼谷顶级零售目的地，”KUDTHAI 2026″活动还将于2026年4月8日至19日在EM District（包括Emporium、EmQuartier和Emsphere）举行，从而在曼谷新兴的文化街区与成熟的生活方式中心之间构建起一条连贯的体验之旅。

    这种多地点的布局方式，反映了游客体验曼谷方式的更广泛转变——在传统街区与现代零售环境之间自如穿梭。

    虽然宋干节仍是泰国最广为人知的庆典之一，”KUDTHAI 2026″却提供了一个不同的视角——通过设计、美食和当地创意，聚焦于精心策划的文化探索。

    在EM District，2026年4月10日至15日举办的”EM District Thai Hansa Maha Songkran：泰国夏日庆典”活动将通过沉浸式装置、标志性水上游乐设施以及主题市集进一步提升体验，其中包括Emporium的潮流泰风市集、EmQuartier的泰国本土市集以及Emsphere的泰国娱食市集。

    其中一大亮点是”小嵩越路”项目，将历史悠久的嵩越路社区的知名美食带入市中心，强化了曼谷不断演变的文化区与现代零售景观之间的联系。

    这些活动将曼谷塑造成一个不仅在宋干节期间充满节日氛围的目的地，更是一个通过创新、文化和商业重新定义传统体验方式的城市。
    Hashtag: #EMDISTRICT

    The issuer is solely responsible for the content of this announcement.

  • Bangkok Giới thiệu Triển Lãm Văn Hóa “KUDTHAI” tại khu phố mới nổi Songwat trong dịp Tết Songkran

    Bangkok Giới thiệu Triển Lãm Văn Hóa “KUDTHAI” tại khu phố mới nổi Songwat trong dịp Tết Songkran

    BANGKOK , THÁI LAN – Media OutReach Newswire – Ngày 13/4/2026 – Một chương mới trong bức tranh văn hóa và bán lẻ của Thái Lan sẽ chính thức được mở ra vào tháng 4 này. Tập đoàn The Mall Group giới thiệu sự kiện “KUDTHAI 2026“, đây là triển lãm được giám tuyển, thể hiện năng lực sáng tạo của Thái Lan, lần đầu tiên ra mắt dưới mô hình pop-up tại khu phố Songwat của Bangkok đang có độ nổi tiếng tăng lên nhanh chóng trong dịp Tết Songkran.

    https://www.youtube.com/watch?v=6dfeLciF_NE

    Dự án này được thực hiện với sự hợp tác của Tổng cục Du lịch Thái Lan, phản ánh nỗ lực ngày càng lớn trong việc tôn vinh bản sắc văn hóa Thái Lan thông qua các trải nghiệm bán lẻ hiện đại và du lịch trải nghiệm.

    “KUDTHAI” — bắt nguồn từ từ “Kud” trong tiếng Thái, có nghĩa là “tuyển chọn kỹ lưỡng” — quy tụ một danh sách chọn lọc các thương hiệu Thái, nghệ nhân và tài năng ẩm thực. Sự kiện nhấn mạnh vào kỹ nghệ thủ công, trí tuệ địa phương và thiết kế hiện đại để phục vụ cả công chúng trong nước lẫn quốc tế.

    Sự kiện mở màn “Song Wat KUDTHAI 2026” diễn ra từ ngày 9 đến 12 tháng 4 tại Lost in Songwat. Đây là lần đầu tiên The Mall Group mở rộng trải nghiệm bán lẻ của mình ra khỏi các trung tâm thương mại trọng điểm để tiến vào một trong những khu phố được nhắc đến nhiều nhất tại Bangkok. Từng là một thương cảng có bề dày lịch sử bên dòng sông Chao Phraya, Songwat hiện đang hồi sinh mạnh mẽ, trở thành một vùng đất văn hóa sôi động thu hút thế hệ sáng tạo mới và du khách toàn cầu.

    Để mở rộng trải nghiệm này tới các điểm đến bán lẻ hàng đầu thành phố, “KUDTHAI 2026” cũng sẽ được tổ chức từ ngày 8 đến 19 tháng 4 năm 2026 tại khu vực EM District (bao gồm Emporium, EmQuartier và Emsphere), từ đó tạo nên một hành trình kết nối giữa các khu vực văn hóa mới nổi và các trung tâm phong cách sống lâu đời của Bangkok.

    Cách tiếp cận đa điểm này phản ánh sự thay đổi lớn trong cách du khách trải nghiệm Bangkok: di chuyển linh hoạt giữa các khu phố di sản và môi trường bán lẻ đương đại.

    Dù Songkran vẫn luôn là một trong những lễ hội được biết đến rộng rãi nhất thế giới của Thái Lan, “KUDTHAI 2026” lại mang đến một “lăng kính” khác — tập trung vào việc khám phá văn hóa có chiều sâu thông qua thiết kế, ẩm thực và sự sáng tạo địa phương.

    Tại khu EM District, sự kiện “EM District Thai Hansa Maha Songkran: A Summer of Thai Celebration” diễn ra từ ngày 10 đến 15 tháng 4 năm 2026 sẽ làm phong phú thêm trải nghiệm của du khách với những sắp đặt không gian sống động, các khu vui chơi nước đặc trưng, hệ thống chợ theo chủ đề: THAI-POP MARKET tại Emporium, THAI LOCAL MARKET tại EmQuartier, và THAI-TAINMENT MARKET tại Emsphere.

    Một điểm nhấn đáng chú ý là khu vực “Little Song Wat”, nơi mang những tên tuổi ẩm thực nổi tiếng từ cộng đồng lịch sử Songwat vào giữa lòng thành phố, sẽ thắt chặt mối liên kết giữa các quận văn hóa đang phát triển và bối cảnh bán lẻ hiện đại của Bangkok.

    Tựu chung lại, các hoạt động này định vị Bangkok không chỉ là một điểm đến lễ hội trong dịp Songkran, mà còn là một thành phố đang tái định nghĩa cách trải nghiệm những giá trị truyền thống thông qua sự đổi mới, văn hóa và thương mại.
    Hashtag: #EMDISTRICT

    The issuer is solely responsible for the content of this announcement.

  • Bangkok Mengadakan Pameran Budaya “KUDTHAI” di Distrik Songwat yang Berkembang Selama Songkran

    Bangkok Mengadakan Pameran Budaya “KUDTHAI” di Distrik Songwat yang Berkembang Selama Songkran

    BANGKOK , THAILAND – Media OutReach Newswire – 13 April 2026 – Debut babak baru dalam lanskap budaya dan retail Thailand akan dimulai pada bulan April ini, ketika The Mall Group memperkenalkan “KUDTHAI 2026”, pameran khusus tentang kreativitas Thai, yang menghadirkan pop-up pertama di distrik Songwat yang berkembang pesat di Bangkok, bertepatan dengan perayaan Songkran.

    https://www.youtube.com/watch?v=6dfeLciF_NE

    Inisiatif ini dipersembahkan melalui kolaborasi bersama Tourism Authority of Thailand, yang mencerminkan upaya yang makin berkembang untuk menyoroti identitas budaya Thailand melalui retail kontemporer dan pariwisata berbasis pengalaman.

    “KUDTHAI”, yang berasal dari kata Thai “Kud” yang berarti “memilih dengan cermat”, menghadirkan pilihan khusus dari berbagai merek Thailand, para perajin, serta talenta kuliner, untuk menonjolkan keahlian, kearifan lokal, dan desain modern bagi audiens lokal maupun internasional.

    “Song Wat KUDTHAI 2026” perdana ini berlangsung pada tanggal 9–12 April di Lost in Songwat, yang menandai The Mall Group memperluas pengalaman retailnya untuk pertama kalinya, melampaui pusat perbelanjaan unggulannya ke salah satu kawasan yang paling ramai diperbincangkan di Bangkok. Sebagai pusat perdagangan bersejarah di sepanjang Sungai Chao Phraya waktu dulu, kini Songwat muncul kembali sebagai enklave budaya yang ramai, dan menarik perhatian generasi baru dari kreator serta wisatawan global.

    Pengalaman “KUDTHAI 2026” yang diperluas ke destinasi retail utama kota, juga akan diselenggarakan pada tanggal 8—19 April 2026 di EM District—Emporium, EmQuartier, dan Emsphere—untuk menciptakan perjalanan yang terhubung di antara kawasan budaya yang sedang berkembang di Bangkok dengan pusat gaya hidup yang sudah dikenal luas.

    Pendekatan multi-lokasi ini mencerminkan pergeseran yang lebih luas dan dinamis antara kawasan bersejarah dan lingkungan retail modern dalam pengalaman pengunjung di Bangkok.

    Meskipun Songkran tetap menjadi salah satu perayaan di Thailand yang paling banyak dikenal secara global, tetapi “KUDTHAI 2026” menawarkan sudut pandang alternatif yang berfokus pada penemuan budaya khusus melalui desain, gastronomi, dan kreativitas lokal.

    Di EM District, “EM District Thai Hansa Maha Songkran: A Summer of Thai Celebration” pada tanggal 10—15 April 2026 menghadirkan pengalaman lebih lanjut dengan instalasi imersif, atraksi air yang khas, serta pasar bertema termasuk THAI-POP MARKET di Emporium, THAI LOCAL MARKET di EmQuartier, dan THAI-TAINMENT MARKET di Emsphere.

    Salah satu sorotannya adalah “Little Song Wat” yang menghadirkan nama-nama kuliner dari komunitas bersejarah Songwat ke pusat kota, memperkuat hubungan antara distrik budaya Bangkok yang terus berkembang dan lanskap retail modernnya.

    Bersama-sama, berbagai aktivasi ini menempatkan Bangkok bukan hanya sebagai destinasi meriah selama Songkran, tetapi juga sebagai kota yang mendefinisikan ulang pengalaman tradisi melalui inovasi, budaya, dan perdagangan.
    Hashtag: #EMDISTRICT

    The issuer is solely responsible for the content of this announcement.

  • 방콕, 송크란 맞아 쏭왓 지구에서 문화 쇼케이스 ‘KUDTHAI 2026’ 공개

    방콕, 송크란 맞아 쏭왓 지구에서 문화 쇼케이스 ‘KUDTHAI 2026’ 공개

    태국의 창의성 엄선해 소개하는 큐레이션 프로그램, 팝업 형태로 첫 선

    방콕, 태국 – Media OutReach Newswire – 2026년 4월 13일 – 더몰그룹(The Mall Group)이 태국의 대표적인 축제인 송크란 기간에 방콕의 새로운 중심지 쏭왓(Songwat) 지구에서 태국의 창의성을 엄선해 소개하는 쇼케이스 ‘KUDTHAI 2026‘을 팝업 형태로 선보인다고 밝혔다.

    https://www.youtube.com/watch?v=6dfeLciF_NE

    ‘KUDTHAI’는 ‘신중하게 선택하다’라는 뜻의 태국어 ‘Kud’에서 유래한 이름으로 ‘KUDTHAI 2026’은 태국의 브랜드와 장인, 미식 분야 전문가들을 선보인다. 더 몰 그룹은 이번 행사에서 전통 공예, 전통 지식, 현대적 디자인을 결합한 콘텐츠를 국내외 관람객에게 선보인다는 계획이다.

    4월 9일부터 12일까지 ‘로스트 인 쏭왓(Lost in Songwat)’에서 열리는 ‘쏭왓 KUDTHAI 2026’은 더몰그룹이 자사의 대표 상업시설을 넘어 방콕에서 가장 주목받는 지역으로 손꼽히는 쏭왓 지구로 리테일 경험을 확장하는 첫 시도다. 짜오프라야 강 인근의 역사적 무역 중심지였던 쏭왓은 현재 새로운 창작자들과 글로벌 여행객을 끌어모으는 활기찬 문화 중심지로 다시 주목받고 있다.

    이번 행사는 방콕의 주요 리테일 지역에서도 함께 진행된다. ‘KUDTHAI 2026’은 4월 8일부터 19일까지 엠포리움(Emporium), 엠쿼티어(EmQuartier), 엠스피어(Emsphere) 등 엠 디스트릭트(EM District) 전역에서 개최돼, 방콕의 신흥 문화 지역과 기존 라이프스타일 중심지를 오가며 프로그램을 경험할 수 있다.

    이와 같이 여러 지역에서 쇼케이스를 운영하는 방식은 방콕 방문객들의 체험 방식 변화를 반영한다. 여행객들은 전통적 지역과 현대적 리테일 지역을 넘나들며 방콕을 경험하고 있다,

    ‘KUDTHAI 2026’은 여기에 더해 또 다른 관점을 제시한다. 디자인과 미식, 지역 창의성을 통해 엄선된 문화적 경험에 초점을 맞추는 것이다.

    엠 디스트릭트에서는 4월 10일부터 15일까지 ‘엠 디스트릭트 타이 한사 마하 송크란: 태국 축제로 채워진 여름(EM District Thai Hansa Maha Songkran: A Summer of Thai Celebration)’이 함께 개최된다. 몰입형 설치물, 워터 어트랙션, 테마 마켓 등을 통해 다양한 체험 거리를 제공한다. 여기에는 엠포리움의 ‘타이 팝 마켓(THAI-POP MARKET)’, 엠쿼티어의 ‘타이 로컬 마켓(THAI LOCAL MARKET)’, 엠스피어의 ‘타이테인먼트 마켓(THAI-TAINMENT MARKET)’이 포함된다.

    주요 프로그램 중 하나인 ‘리틀 쏭왓(Little Song Wat)’은 쏭왓 지역의 미식 브랜드들을 도심 중심부에서 소개하는 콘텐츠로, 방콕의 변화하는 문화 지구와 현대적 리테일 환경 간의 연결성을 강화한다.

    방콕은 이러한 프로그램들을 통해 송크란 기간에 단순한 축제 도시를 넘어, 혁신·문화·상업을 통해 전통을 새롭게 경험할 수 있는 도시로 자리하고 있다고 전했다.
    Hashtag: #EMDISTRICT

    The issuer is solely responsible for the content of this announcement.

  • กรุงเทพฯ เปิดตัว “KUDTHAI” พื้นที่จัดแสดงวัฒนธรรมไทยช่วงสงกรานต์ ในย่านทรงวาดที่กำลังได้รับความนิยม

    กรุงเทพฯ เปิดตัว “KUDTHAI” พื้นที่จัดแสดงวัฒนธรรมไทยช่วงสงกรานต์ ในย่านทรงวาดที่กำลังได้รับความนิยม

    กรุงเทพฯ ประเทศไทย – Media OutReach Newswire – 13 เมษายน 2569 – อีกหนึ่งบทใหม่ของภูมิทัศน์ด้านวัฒนธรรมและค้าปลีกไทยกำลังจะเริ่มต้นขึ้นในเดือนเมษายนนี้ เมื่อ เดอะมอลล์ กรุ๊ป เปิดตัว “KUDTHAI 2026” พื้นที่จัดแสดงงานสร้างสรรค์ไทยที่ผ่านการคัดสรรมาอย่างพิถีพิถัน พร้อมเปิดป๊อปอัปครั้งแรกในช่วงเทศกาลสงกรานต์ ณ ใจกลางย่านทรงวาด ของกรุงเทพฯ ซึ่งกำลังเป็นย่านที่กำลังได้รับความนิยม

    https://www.youtube.com/watch?v=6dfeLciF_NE

    โครงการนี้จัดขึ้นร่วมกับ การท่องเที่ยวแห่งประเทศไทย (ททท.) และสะท้อนให้เห็นถึงความพยายามที่เพิ่มขึ้นในการยกระดับอัตลักษณ์ทางวัฒนธรรมของไทย ผ่านแนวทางค้าปลีกร่วมสมัยและการท่องเที่ยวเชิงประสบการณ์

    “KUDTHAI” ซึ่งมีที่มาจากคำว่า “คัด” อันหมายถึงการเลือกสรรอย่างพิถีพิถัน รวบรวมแบรนด์ไทย งานหัตถศิลป์ และฝีมือด้านอาหารที่ผ่านการคัดสรรมาอย่างประณีต เพื่อนำเสนอคุณค่าของงานช่าง ภูมิปัญญาท้องถิ่น และงานออกแบบร่วมสมัยแก่ทั้งผู้ชมชาวไทยและนานาชาติ

    งานเปิดตัวครั้งแรกของ “ทรงวาดคัดไทย 2569” ซึ่งจัดขึ้นระหว่างวันที่ 9–12 เมษายน ที่ถนนทรงวาด นับเป็นครั้งแรกที่ เดอะมอลล์ กรุ๊ป ขยายประสบการณ์ด้านค้าปลีกออกไปนอกเหนือจากโครงการหลักของบริษัท สู่หนึ่งในย่านที่ถูกกล่าวถึงมากที่สุดของกรุงเทพฯ ทรงวาด ซึ่งเคยเป็นย่านการค้าสำคัญริมแม่น้ำเจ้าพระยาในอดีต วันนี้กำลังกลับมาเปล่งประกายอีกครั้งในฐานะย่านวัฒนธรรมที่คึกคัก ดึงดูดทั้งคนรุ่นใหม่สายความคิดสร้างสรรค์และนักเดินทางจากทั่วโลก

    พร้อมกันนี้ “KUDTHAI 2026” ยังได้ขยายประสบการณ์ดังกล่าวสู่จุดหมายปลายทางด้านค้าปลีกระดับแถวหน้าของกรุงเทพฯ โดยจะจัดขึ้นระหว่างวันที่ 8–19 เมษายน 2569 ทั่วทั้ง เอ็มดิสทริค ได้แก่ เอ็มโพเรียม, เอ็มควอเทียร์ และ เอ็มสเฟียร์ เพื่อสร้างเส้นทางการเดินทางที่เชื่อมต่อกันอย่างลงตัว ระหว่างย่านวัฒนธรรมที่กำลังมาแรงของกรุงเทพฯ กับศูนย์กลางไลฟ์สไตล์ที่ได้รับความนิยมมาอย่างยาวนาน

    แนวทางการจัดงานในหลายสถานที่เช่นนี้สะท้อนให้เห็นถึงการเปลี่ยนแปลงครั้งสำคัญในประสบการณ์การเที่ยวกรุงเทพฯ ของนักท่องเที่ยว ซึ่งไม่ได้จำกัดอยู่เพียงสถานที่แบบใดแบบหนึ่ง หากแต่เป็นการเคลื่อนผ่านอย่างลื่นไหลระหว่างย่านมรดกทางวัฒนธรรมกับพื้นที่ค้าปลีกและไลฟ์สไตล์ร่วมสมัย

    แม้เทศกาลสงกรานต์จะยังคงเป็นหนึ่งในงานเฉลิมฉลองของไทยอันเป็นที่รู้จักมากที่สุดในระดับโลก แต่ “KUDTHAI 2026” ได้นำเสนอมุมมองอีกด้านหนึ่งของการร่วมสัมผัสประเทศไทย ผ่านการค้นพบวัฒนธรรมในรูปแบบที่ผ่านการคัดสรรอย่างประณีต โดยมีทั้งงานออกแบบ ศาสตร์แห่งอาหาร และพลังสร้างสรรค์จากท้องถิ่น

    ภายใน เอ็มดิสทริค งาน “EM District Thai Hansa Maha Songkran: A Summer of Thai Celebration” ซึ่งจัดขึ้นระหว่างวันที่ 10–15 เมษายน 2569 จะยิ่งเติมเต็มประสบการณ์ให้สมบูรณ์ยิ่งขึ้น ผ่านการจัดแสดงแบบอิมเมอร์ซีฟ โซนเล่นน้ำไฮไลต์ประจำงาน และตลาดธีมพิเศษหลากหลายรูปแบบ ได้แก่ THAI-POP MARKET ที่ เอ็มโพเรียม, THAI LOCAL MARKET ที่ เอ็มควอเทียร์ และ THAI-TAINMENT MARKET ที่ เอ็มสเฟียร์

    อีกหนึ่งไฮไลต์สำคัญคือ “Little Song Wat” ที่ร้านอาหารชื่อดังจากชุมชนเก่าแก่ย่านทรงวาดเข้าสู่ใจกลางเมือง ตอกย้ำสายสัมพันธ์ระหว่างย่านวัฒนธรรมที่กำลังมาแรงของกรุงเทพฯ กับภูมิทัศน์ค้าปลีกสมัยใหม่ได้อย่างชัดเจน

    เมื่อรวมกิจกรรมทั้งหมดเข้าด้วยกัน สิ่งเหล่านี้ช่วยตอกย้ำภาพลักษณ์ของกรุงเทพฯ ให้เป็นมากกว่าจุดหมายปลายทางแห่งการเฉลิมฉลองในช่วงสงกรานต์ แต่ยังเป็นเมืองที่กำลังนิยามประสบการณ์ของประเพณีขึ้นใหม่ ผ่านนวัตกรรม วัฒนธรรม และเศรษฐกิจการค้า
    Hashtag: #EMDISTRICT

    The issuer is solely responsible for the content of this announcement.

  • Heritage Spanish brand Osborne taps Singapore distributor Octopus to drive Asia-Pacific Growth

    Heritage Spanish brand Osborne taps Singapore distributor Octopus to drive Asia-Pacific Growth

    • Partnership opens pathway for joint product development and regional expansion
    • Osborne aligns interests by taking S$5m equity stake in Octopus
    SINGAPORE – Media OutReach Newswire – 13 April 2026 – Spain-based Grupo Osborne (“Osborne”), one of Europe’s oldest producers of wines and spirits, has appointed Octopus (APAC) Holdings Limited (“Octopus” or “Company”) as its principal distributor in Singapore under a five-year mandate, alongside a S$5 million strategic equity investment, marking a step towards extending the Company’s business model beyond distribution into brand creation.
    Founded in 1772, Osborne is an international food and beverage group with a portfolio of premium brands and a presence in over 70 countries, supported by production facilities across Spain. It owns and manages more than 30 brands across wines, spirits and gourmet products, including global labels such as Carlos I brandy, Nordés gin, Cinco Jotas ham and Bodegas Montecillo wines.
    As part of the partnership, Osborne will invest S$5 million in Singapore-listed Octopus by subscribing for new shares at S$0.0680 each, representing a 13.33% premium to the Company’s last closing price of S$0.0600 on 9 April 2026. The investment will give Osborne a 6.40% equity stake, aligning its interests with Octopus’ regional growth strategy.

    Osborne, a family-owned business now led by the sixth generation, in 2024 reported net sales of €251 million (S$372 million) and net profit of €16.1 million.

    Under the five-year agreement, renewable for successive three-year periods, Octopus will manage Osborne’s distribution value chain in Singapore. This includes distribution across retail, on-trade and e-commerce channels, alongside marketing, trade execution and brand positioning.

    From distribution to product development
    Beyond distribution, the partnership opens a pathway for Octopus to develop its own wines and spirits by leveraging Osborne’s production expertise. Products developed under this collaboration will be tailored for Asian palates, drawing on Octopus’ on-the-ground understanding of consumer preferences, pricing dynamics and route-to-market execution.

    Through its wholly owned Octopus Distribution Networks, established in 2011, the Company has built a regional wholesale platform specialising in the import, distribution and marketing of beverages across Southeast Asia. Its portfolio spans both local and international brands with established provenance and heritage, supplying a customer base ranging from high-end cocktail bars to mass-market retailers.
    The Osborne partnership marks a natural extension of this model. It positions Octopus to move upstream from distributor to brand creator, with the ability to originate and scale products designed for regional markets. Economic benefits from jointly developed products will be shared equally between both parties.

    Scalable platform for regional expansion
    The partnership is structured as a scalable regional platform, enabling Octopus to extend Osborne’s distribution footprint across Asia-Pacific. Expansion beyond Singapore will be carried out via separate local distribution agreements with existing and newly acquired distribution companies. This allows the network to scale progressively as Octopus builds its regional presence.

    Mr Fernando Terry Osborne, Chief Executive Officer of Osborne, said: “This partnership with Octopus represents a decisive step in Osborne’s international growth strategy. Asia-Pacific is a priority region for our brands, and Singapore provides a solid platform from which to strengthen our presence in high-potential markets. The investment in Octopus reflects our confidence in their operational capabilities and business vision. We share the same ambition: to bring the excellence and authenticity of our brands to new consumers across the region. We are convinced that, together, we can accelerate our expansion and develop value propositions adapted to the preferences of the Asian market.”

    Mr Paul Hopkins, Chief Executive Officer of Octopus, said the collaboration expands the Company’s role within the value chain.

    “This partnership goes beyond distribution. By combining Osborne’s production expertise with our market knowledge, we will be able to develop products built for Asian consumers from the outset,” he said. “It marks a step forward in our strategy to become not just a distributor of global brands, but a creator and owner of brands in our own right.”

    The distribution agreement is expected to contribute to Octopus’ revenue growth and enhance margins through a greater mix of premium, brand-led products.

    Octopus intends to replicate this model across future partnerships, combining distribution mandates and strategic investments, where appropriate, with product co-development to build a regional, brand-led platform.

    Hashtag: #Octopus






    The issuer is solely responsible for the content of this announcement.

    Octopus (APAC) Holdings Limited

    Octopus (APAC) Holdings Limited is a Singapore-listed alcohol distributor focused on building a scalable regional platform through acquisitions and partnerships with global brand owners. Formerly known as GS Holdings Limited, the Company distributes a portfolio of beers, wines and spirits across Asia-Pacific through a network spanning retail, on-trade and wholesale channels.

    For more information:

    Grupo Osborne

    Founded in 1772, Grupo Osborne is one of the oldest and most established producers of wines and spirits in Europe, with a heritage spanning more than 250 years. The family-owned group has evolved into an internationally recognised food and beverage company with a diversified portfolio of premium brands and a presence in over 70 countries.

    Grupo Osborne owns and manages more than 30 brands across wines, spirits and gourmet products, including globally recognised labels such as Carlos I brandy, Nordés gin and Bodegas Montecillo wines. Its products are supported by multiple production facilities in Spain and an expanding international footprint, underscoring its role as a global ambassador of Spanish gastronomy and premium beverages.
    With a legacy built on heritage, craftsmanship and international expansion, Grupo Osborne is widely regarded as one of Spain’s most iconic consumer brands and among the oldest continuously operating companies in the global wine and spirits industry.

    For more information: https://www.osborne.es/en

  • Vingroup Launches Hanoi – Quang Ninh High-Speed Railway Project

    QUANG NINH, VIETNAM – Media OutReach Newswire – 12 April 2026 – The People’s Committee of Quang Ninh Province, in coordination with Vingroup and the People’s Committees of Hanoi, Hai Phong, and Bac Ninh, today officially launches the Hanoi – Quang Ninh high-speed railway project, which is expected to be completed by the end of 2028. With a maximum design speed of up to 350 km/h, the project will shorten travel time between the two localities by five to seven times, to approximately 23 minutes.

    Rendering of Ha Long terminal station at Vinhomes Global Gate Ha Long urban area (Quang Ninh).
    Rendering of Ha Long terminal station at Vinhomes Global Gate Ha Long urban area (Quang Ninh).

    The launch ceremony for the Hanoi – Quang Ninh high-speed railway project is part of a series of activities celebrating the successful election of deputies to the 16th National Assembly and People’s Councils at all levels for the 2026-2031 term, aimed at creating momentum for a new phase of development.

    The event was attended by Mr. Le Minh Hung, Politburo Member and Prime Minister; Mr. Pham Minh Chinh, former Politburo Member and former Prime Minister; Mr. Pham Gia Tuc, Politburo Member and Standing Deputy Prime Minister; Mr. Nguyen Hoa Binh, former Politburo Member and former Standing Deputy Prime Minister; Mr. Luong Tam Quang, Politburo Member and Minister of Public Security; along with leaders of central ministries, agencies, and localities.

    The Hanoi – Quang Ninh high-speed railway project is developed by VinSpeed High-Speed Railway Investment and Development Joint Stock Company, a member of Vingroup, with a total investment of over VND 147 trillion, equivalent to more than USD 5.6 billion, excluding land clearance costs.

    The project spans four localities: Hanoi, Bac Ninh, Hai Phong, and Quang Ninh, with a total length of 120.2 km. It is designed as a double-track, standard-gauge (1,435 mm), fully electrified railway, with a maximum operating speed of up to 350 km/h. The section passing through Hanoi will operate at a maximum speed of 120 km/h. The project is expected to deploy the latest generation of high-speed trains, alongside world-class signaling, communications, and equipment systems supplied by Siemens Mobility (Germany), with a roadmap for technology transfer to VinSpeed during operations.

    The starting point of the line will be at Co Loa Station, located within the Vietnam National Exhibition Center, Vinhomes Global Gate Hanoi urban area. The terminal station will be Ha Long Station, located within Globe Forest Park, Vinhomes Global Gate Ha Long, Quang Ninh. The route will include three intermediate stations at Gia Binh (Bac Ninh), Ninh Xa (Hai Phong), and Yen Tu (Quang Ninh), as well as one depot located at the Ha Long terminal station.

    Prime Minister Le Minh Hung and delegates perform the project launch ceremony for the Hanoi – Quang Ninh high-speed railway project.
    Prime Minister Le Minh Hung and delegates perform the project launch ceremony for the Hanoi – Quang Ninh high-speed railway project.

    According to plan, the project is expected to be completed and enter commercial operation in 2028, reducing travel time from Hanoi to Quang Ninh by five to seven times, from over two hours to approximately 23 minutes.

    Speaking at the ceremony, Mr. Bui Van Khang, Deputy Secretary of the Provincial Party Committee and Chairman of the People’s Committee of Quang Ninh Province, stated: “The Hanoi – Quang Ninh high-speed railway is a mega-project that carries significant expectations. It demonstrates the capacity and strong commitment of the investor, and stands as clear evidence of the increasingly deep participation of the private sector in critical national infrastructure. We are committed to continuing close coordination with central ministries and the investor throughout project implementation; proactively addressing any arising challenges; and ensuring land clearance, resettlement, and all necessary conditions are in place for the project to be delivered on schedule and to the highest quality standards.”

    As the first inter-regional high-speed railway project to be implemented in Vietnam, the Hanoi –Quang Ninh line is expected to create strong momentum for the Northern Key Economic Region, while marking a significant step toward a new era of accelerated development, contributing to the realization of the Party’s and Government’s determination to enhance national competitiveness.

    Representing the investor, Mr. Nguyen Viet Quang, Vice Chairman and Chief Executive Officer of Vingroup, shared: “Today’s launch ceremony for the Hanoi – Quang Ninh high-speed railway affirms Vingroup’s strong commitment to contributing to infrastructure development, steadily building a modern, internationally-standardized transport infrastructure system, thereby supporting socio-economic growth and improving the quality of life for the Vietnamese people.”

    Mr. Michael Peter, Global CEO of Siemens Mobility, shared: “We are committed to bring to Vietnam the world’s most advanced, safest, and most efficient high-speed rail system with proven track record across the globe. Every day, our trains run around one million kilometers, three times the distance to the moon, with an unbeaten safety record. Each train is developed fully digitally, delivering maximum energy efficiency and a superior passenger experience. Siemens is committed to deliver a close and sustainable partnership with Vingroup, where we envision a true win-win partnership, including an extensive technology transfer program. We will build and service these trains together, creating a new railway ecosystem in Vietnam.”

    The Hanoi – Quang Ninh high-speed railway is the second project undertaken by VinSpeed. In December 2025, VinSpeed officially broke ground of the Ben Thanh – Can Gio railway line in Ho Chi Minh City, which is also expected to be completed in the fourth quarter of 2028.

    The consecutive rollout of two high-speed railway projects in both the northern and southern regions not only affirms VinSpeed’s strong execution capabilities, but also lays the foundation for the development of a multi-billion-dollar railway and supporting industries ecosystem, contributing to elevating Vietnam’s position and competitiveness on the global stage.

    Hashtag: #Vingroup #VinSpeed

    The issuer is solely responsible for the content of this announcement.

  • XEV Will Launches A New “Hardware + Service” EV Model in Europe, Cutting Entry Costs and Expanding Access to Battery Swapping

    TURIN, ITALY – Media OutReach Newswire – 11 April 2026 – XEV today announced the European rollout of its new Customer-to-Manufacturer (C2M) ecosystem, a direct-order model designed to lower the cost of entering the electric vehicle market by separating vehicle ownership from battery service. Through the program, customers can purchase an XEV vehicle while leasing its battery capacity, reducing upfront costs and addressing two of the biggest barriers to EV adoption in Europe: high purchase prices and concerns over battery depreciation and residual value. XEV is currently in discussions with capable partners, and many well-known large enterprises are hoping to get an early foothold in the new energy industry. This move will allow them to quickly enter the new energy sector.”

    XEV Will Launches A New “Hardware + Service” EV Model in Europe, Cutting Entry Costs and Expanding Access to Battery Swapping
    XEV Will Launches A New “Hardware + Service” EV Model in Europe, Cutting Entry Costs and Expanding Access to Battery Swapping

    The launch marks a major shift from the traditional dealership model, which relies on costly inventory and standardized vehicle stock. With XEV’s C2M approach, drivers can configure vehicles directly online, enabling personalized production while reducing the capital burden typically built into retail pricing.

    “We are not just manufacturing cars. We are redefining vehicle ownership,” says the XEV leadership team. “Our goal is to make car production as flexible as smartphone manufacturing. We give users exactly what they need for city living without the financial weight of traditional ownership.”

    Built for European cities, customized by users

    XEV’s vehicles are designed specifically for dense urban environments. With a compact footprint of approximately 2.5 meters, the YOYO is built to navigate narrow streets and congested city centers while still offering a high degree of personalization.

    Through XEV’s online platform, customers can configure their vehicles by selecting exterior colors, interior materials, wheel designs, and other features. These choices feed into XEV’s flexible production model, which supports mass customization rather than one-size-fits-all inventory.

    3 Minutes to Full Power: Solving the Charging Crisis

    Range anxiety remains a critical hurdle for European EVs. This is particularly true for drivers without private home charging infrastructure. XEV addresses this with its proprietary battery swapping network.

    The XEV YOYO and the upcoming XEV XPRESSION are engineered with a modular battery system. Instead of waiting hours at a charging point, drivers pull into a dedicated station. They complete a fully automated battery replacement in approximately three minutes.

    This “SWAPPING” technology does more than save time. It improves operational efficiency for commercial users and ensures the vehicle is immune to battery degradation. Since the driver does not own the battery, they never have to worry about the cell’s lifespan affecting the car’s resale value. This creates a “Zero Usage Anxiety” experience for the owner.

    Commercial Application: Powering the Last-Mile Economy

    The flexibility of the XEV platform extends well beyond personal commuting. It is designed to serve the booming last-mile economy. The platform supports last-mile delivery vehicles and shared mobility fleets.

    XEV provides specialized enclosed cargo options for logistics companies. The vehicle can even be customized for small business applications, such as mobile coffee carts or retail trucks. For small business owners, the vehicle serves as a mobile asset that can be configured for specific trades, effectively lowering the barrier to entry for entrepreneurs.

    XEV has already initiated pilot projects with major European logistics firms to prove the model’s viability for high-frequency urban commuting and commercial delivery. For car-sharing services, the high utilization rates and low maintenance needs of the YOYO make it an ideal asset for time-based rental fleets. The modular design further supports this eco-friendly lifecycle by facilitating easy repair and part upgrades. This extends the product lifespan and reduces waste compared to traditional vehicles that are often scrapped when a single major system fails.

    A Strategic Supply Chain for a New Era

    XEV achieves this level of flexibility through a strategic manufacturing model. The company adopts a capital-light approach that relies on deep collaboration with mature Asian automotive supply chains. This ensures rigorous quality control and cost efficiency without the bloating of traditional manufacturing.

    Simultaneously, XEV is committed to European localization. The company is currently establishing assembly hubs and battery swapping networks across Europe to better serve local demand. This dual approach allows XEV to combine global manufacturing power with local market responsiveness. It ensures that while the technology is global, the support and infrastructure are local.

    Availability

    Sales and deliveries of the XEV YOYO have commenced in whole European markets, including major countries of Italy and Germany, Spain and France and Argentina of South America, Peru of Africa etc.. The company continues to expand its infrastructure to support the growing network of users who demand a smarter and cleaner way to move through their cities.

    For more information on the YOYO and the battery-swapping network, visit https://www.xev-global.com/yoyo or explore the upcoming XPRESSION model at https://www.xev-global.com/xpression.

    Hashtag: #XEV

    The issuer is solely responsible for the content of this announcement.

    About XEV

    XEV is an innovative electric vehicle company committed to transforming the way cars are designed, built, and owned. Through its direct-to-consumer (DTC) online customization platform and a flexible production system, XEV integrates personalized user demand with modular smart manufacturing. The company’s mission is to make electric vehicles accessible and lifestyle-aligned for everyone. It drives the transition toward sustainable and personalized mobility. XEV positions itself not just as a manufacturer but as a global leader in urban electric mobility solutions.