Category: HIDE FROM HOME

  • Thailand’s OR Shifts Beyond Fuel as Southeast Asia’s EV Transition Gains Pace, Rolls Out 5-Year Investment Strategy

    Thailand’s OR Shifts Beyond Fuel as Southeast Asia’s EV Transition Gains Pace, Rolls Out 5-Year Investment Strategy

    Strong earnings, expanding EV infrastructure and a growing digital user base reflect OR’s ongoing transformation from traditional fuel retail to integrated mobility and lifestyle services — with OR positioning itself as a scalable platform for regional partnership across Asia.

    BANGKOK, THAILAND – Media OutReach Newswire – 7 April 2026 – PTT Oil and Retail Business Public Company Limited (OR), Thailand’s largest energy and lifestyle retail operator, reported 2025 EBITDA of 20,357million baht (approximately USD 645 million), a 15.2% increase year-on-year, as net profit rose 47.8% to 11,304 million baht (approximately USD 357 million) despite a 9.0% decline in total revenue. The results reflect stronger cost management and a continued shift in the company’s growth strategy toward ecosystem-led expansion across mobility, retail and digital services.

    Thailand's OR Shifts Beyond Fuel as Southeast Asia's EV Transition Gains Pace, Rolls Out 5-Year Investment Strategy

    To support that expansion, OR has committed 58,000 million baht (approximately USD 1.84 billion) under a five-year investment plan running from 2026 to 2030. The plan prioritizes mobility infrastructure development, lifestyle platform enhancement, EV charging network expansion, and innovation investment — with the aim of consolidating OR’s position as an integrated mobility and consumer ecosystem operator across the region.

    OR’s existing infrastructure provides a significant base from which to execute that strategy. The company’s nationwide service station network currently serves 3.9 million users per day, one of the consumer touchpoint frequencies in Thailand, with a target to reach 5 million daily users by 2030. The network integrates fuel retail, EV charging under the EV Station PluZ brand, food and beverage, health and wellness, and lifestyle services. Café Amazon, OR’s coffee chain, operates more than 4,600 outlets in Thailand and international markets, contributing to sustained consumer traffic across the network. Most recently, OR announced a joint venture with Centara to develop budget hotels at PTT Stations, targeting 70 to 80 rooms per site alongside existing amenities — a move that extends the network’s role from daily convenience into overnight hospitality.

    OR is expanding EV Station PluZ further in step with its existing fuel network as electric vehicle uptake accelerates across Southeast Asia. The move reflects both the region’s shifting policy landscape and growing infrastructure demand, with OR positioning the mobility transition as a long-term growth opportunity and a gateway for partnership-driven market entry across the region.

    OR’s digital platform reinforces the physical network’s reach. The blueplus+ loyalty application has accumulated 9.3 million registered members, with a target of 14 million by 2030. Beyond driving repeat visits, the platform gives OR granular visibility into consumer behavior across its entire ecosystem — enabling personalized engagement, cross-selling across business lines, and new revenue streams that a purely physical network could not unlock. With membership scale still growing, OR sees the model as a strong foundation for data-led consumer engagement as it pursues regional expansion across Asia.

    OR is also in discussions regarding cross-border expansion models that would allow regional dealers, investors and operators to access its ecosystem infrastructure. OR is positioning itself to potential partners not as a conventional energy retailer but as an integrated lifestyle and mobility platform with the operational scale and digital capabilities to support localized deployment across diverse Asian markets.

    “Our strategy is simple: to integrate and create synergy through a scalable and sizable model. We’ve built a profitable digital-physical ecosystem and are now seeking strategic partners to unlock growth in Asia’s fast-moving mobility and consumer sectors.,” said M.L. Peekthong Thongyai, Chief Executive Officer of PTT Oil and Retail Business Public Company Limited.

    Hashtag: #OR

    www.pttor.com

    The issuer is solely responsible for the content of this announcement.

    About OR

    PTT Oil and Retail Business Public Company Limited (OR) is a leading Thai energy and retail company with operations across 10 countries. OR operates through four core business groups: Mobility Business, providing energy solutions via PTT Station, PTT Lubricants, PTT LPG, and EV Station PluZ; Lifestyle Business, featuring Café Amazon, one of Asia’s largest coffee chains, along with convenience stores and space management; Global Business, driving international growth with over 400 PTT Stations and over 300 Café Amazon outlets; and OR Innovation Business, developing new ventures and sustainable solutions through technology and innovation.

  • Landmark Songkran yang Baru di Silom pada 2026

    Landmark Songkran yang Baru di Silom pada 2026

    BANGKOK, THAILAND – Media OutReach Newswire – 7 April 2026 – Sebagai salah satu tradisi tahunan yang paling terkenal di Thailand, Songkran mengubah kota-kota di seluruh negeri menjadi ruang budaya, kebersamaan, dan perayaan yang meriah. Pada tahun ini, Silom—sebagai salah satu tempat wisata Songkran yang paling ikonis di Bangkok—menghadirkan dimensi baru dalam perayaan 2026 melalui “CP Splash to Space” di CP Tower Silom, yang didukung oleh Charoen Pokphand Foods PCL (CPF), pada tanggal 12—14 April 2026. Ajang ini memperkenalkan pengalaman Songkran yang baru dan khas, dengan memadukan tradisi Thai, kreativitas, dan perayaan yang inklusif di pusat salah satu kawasan festival paling ikonis di Thailand.

    Landmark Songkran yang Baru di Silom pada 2026

    Sementara dunia mengenal Songkran melalui citra kemeja motif bunga dan percikan air, tetapi bagi masyarakat Thailand, Songkran juga merupakan momen mendalam yang penuh hormat dan sukacita, waktu untuk berkumpul bersama keluarga, menghormati para sesepuh, dan berbagi berkah melalui air. Yang membuat Tahun Baru Thailand menjadi begitu menarik adalah beragamnya pengalaman yang ditawarkan di seluruh negeri. Dari ritual kaya ajab warisan di Chiang Mai dan perayaan tepi pantai di Phuket hingga pesta jalanan berlapis di Bangkok, tiap destinasi menghadirkan karakter unik bagi musim perayaan ini.

    Di antara banyak tempat wisata Songkran yang ikonis di seluruh negeri, distrik Silom di Bangkok terus menonjol sebagai salah satu destinasi festival yang paling dikenal, yang dibedakan oleh perpaduan dinamis antara perayaan jalanan, kehidupan malam, dan energi Pride. Pada tahun 2026, kawasan ini makin diperkaya sebagai landmark yang wajib dikunjungi untuk merayakan Songkran.

    Ajang “CP Splash to Space” yang berlangsung pada tanggal 12 hingga 14 April 2026, menghadirkan dimensi baru dalam perayaan Silom melalui festival bertema luar angkasa yang terinspirasi dari program “Thai Chicken Mission to Space” milik CPF. Acara ini menampilkan berbagai pertunjukan langsung dan kegiatan interaktif. Berbagai sorotannya meliputi penampilan Mix Chaloemsri pada 12 April pukul 15:30—16:00, penampilan grup T-pop iZ pada 13 April pukul 15:00—16:00, serta parade Pride internasional pada 14 April pukul 16:30—17:30, yang diperkirakan akan dihadiri oleh lebih dari 3.000 peserta di sepanjang Jalan Silom yang mencapai hampir dua kilometer.

    Selain perayaan itu sendiri, acara ini juga menghadirkan inovasi pangan di pusat festival. Tema tahun ini menyoroti “Thai Chicken Mission to Space” dari CPF, yang menyajikan “Basil Chicken Breast” yang dibuat sesuai standar keamanan pangan NASA yang ketat. Bagi para pelancong yang ingin menikmati pengalaman Silom sepenuhnya, acara ini menjadi persinggahan berteknologi tinggi yang penuh cita rasa di tengah percikan air yang terkenal dari festival tersebut.

    Inisiatif ini menekankan kelanjutkan perkembangan Songkran sebagai salah satu perayaan budaya terpenting di Thailand, tempat warisan dan kreativitas hadir berdampingan dengan cara yang bermakna. Dengan memadukan pengalaman interaktif, kreativitas kontemporer, dan tradisi Tahun Baru Thailand, ajang ini menghadirkan suatu platform yang khas bagi pengunjung lokal maupun internasional, untuk merasakan budaya Thailand dengan cara yang segar dan penuh kesan. Seiring meningkatnya minat dari seluruh dunia terhadap Songkran, pengalaman seperti ini membantu memperkuat daya tarik Thailand sebagai destinasi tempat tradisi tetap hidup, relevan, dan bergaung secara global, menciptakan kenangan Songkran yang melekat dalam waktu lama setelah jalanan kering kembali.

    Hashtag: #Cpsplashtospace #Songkran #CPF

    The issuer is solely responsible for the content of this announcement.

    Tentang CPF

    Charoen Pokphand Foods Plc (CPF) adalah perusahaan agroindustri dan makanan global terkemuka, yang beroperasi di 17 negara dan mengekspor ke lebih dari 50 pasar di seluruh dunia. Dipandu oleh visinya sebagai “Kitchen of the World” atau Dapur Dunia, CPF berfokus dalam menyediakan makanan yang aman, berkualitas tinggi, dan bergizi melalui model bisnis yang terintegrasi secara vertikal. Perusahaan mengintegrasikan teknologi dan inovasi di seluruh operasinya sambil meningkatkan keberlanjutan serta membangun sistem pangan yang tangguh dan rendah karbon, dan mendukung ketahanan pangan global.

  • Dấu ấn mới của lễ hội Songkran 2026 tại Silom

    Dấu ấn mới của lễ hội Songkran 2026 tại Silom

    BANGKOK, THÁI LAN – Media OutReach Newswire – Ngày 7 tháng 4 năm 2026 – Là một trong những lễ hội truyền thống hàng năm được chào đón nhất của Thái Lan, Songkran biến các phố phường trên khắp cả nước thành những không gian văn hóa, cộng đồng và lễ hội sôi động. Năm nay, Silom — một trong những tâm điểm lễ hội Songkran mang tính biểu tượng nhất của Bangkok — mang đến một sắc thái mới cho mùa lễ hội 2026 với sự kiện chào mừng “CP Splash to Space” tại tòa nhà CP Tower Silom, với sự hỗ trợ từ công ty Charoen Pokphand Foods PCL (CPF), diễn ra từ ngày 12 đến 14 tháng 4 năm 2026. Sự kiện giới thiệu một trải nghiệm lễ hội Songkran độc đáo, kết hợp giữa truyền thống Thái Lan, sự sáng tạo và tinh thần lễ hội hòa nhập ngay tại trung tâm của một trong những khu vực lễ hội mang tính biểu tượng nhất của Thái Lan.

    Dấu ấn mới của lễ hội Songkran 2026 tại Silom

    Trong khi thế giới thường biết đến Songkran với những hình ảnh quen thuộc như áo hoa sặc sỡ và những màn té nước, thì với người Thái, Songkran còn là khoảnh khắc đầy ý nghĩa tôn vinh lòng tôn kính và niềm vui, đây là một dịp sum họp gia đình, bày tỏ lòng hiếu kính với người lớn tuổi và trao gửi những lời chúc phúc thông qua làn nước. Điều khiến Tết cổ truyền của Thái Lan trở nên đặc biệt hấp dẫn chính là sự đa dạng trải nghiệm trên khắp cả nước. Từ những nghi lễ đậm chất di sản ở Chiang Mai, các lễ hội ven biển tại Phuket, đến không khí ăn mừng sôi động đa sắc diện trên đường phố Bangkok, mỗi điểm đến đều mang đến một sắc thái riêng cho mùa lễ hội.

    Trong số nhiều khu vực tổ chức lễ hội Songkran điển hình trên cả nước, khu Silom của Bangkok vẫn luôn là một trong những địa điểm dễ nhận diện nhất, nổi bật nhất của lễ hội, đặc trưng bởi sự kết hợp năng động giữa hoạt động đường phố, đời sống về đêm và năng lượng của sự kiện Pride. Năm 2026, nơi đây tiếp tục được nâng tầm trở thành một điểm dừng chân mới không thể bỏ qua trong dịp Songkran.

    Sự kiện “CP Splash to Space“, diễn ra từ ngày 12 đến 14 tháng 4 năm 2026, mang đến một sắc thái mới cho không khí lễ hội tại Silom với chủ đề không gian, lấy cảm hứng từ chương trình “Thai Chicken Mission to Space” của CPF. Sự kiện gồm nhiều buổi biểu diễn trực tiếp và các hoạt động tương tác đa dạng; với điểm nhấn là sự góp mặt của Mix Chaloemsri vào ngày 12 tháng 4 từ 15:30–16:00, phần trình diễn của nhóm T-pop iZ vào ngày 13 tháng 4 từ 15:00–16:00, và lễ diễu hành quốc tế Pride vào ngày 14 tháng 4 từ 16:30–17:30, dự kiến thu hút hơn 3.000 người tham gia diễu hành gần hai kilomet trên đường Silom.

    Không chỉ là một hoạt động lễ hội, sự kiện còn mang sự sáng tạo, đổi mới trong ẩm thực vào tâm điểm của mùa lễ. Chủ đề năm nay xoay quanh chương trình “Thai Chicken Mission to Space” của CPF, với món “ức gà xào húng quế” được chế biến theo các tiêu chuẩn an toàn thực phẩm nghiêm ngặt của NASA. Đối với du khách tìm kiếm trải nghiệm trọn vẹn tại Silom, đây là điểm dừng chân kết hợp yếu tố công nghệ cao, trải nghiệm ẩm thực đậm vị giữa những màn té nước đặc trưng của lễ hội.

    Sáng kiến này khẳng định Songkran đang tiếp tục phát triển như một trong những lễ hội văn hóa quan trọng nhất của Thái Lan, nơi di sản và sự sáng tạo có thể cùng tồn tại một cách ý nghĩa. Bằng việc kết hợp các trải nghiệm tương tác, yếu tố sáng tạo đương đại và truyền thống Tết cổ truyền Thái, sự kiện mang đến một nền tảng độc đáo để cả du khách trong nước lẫn quốc tế hòa mình vào văn hóa Thái theo cách mới mẻ và đáng nhớ. Khi Songkran ngày càng thu hút sự quan tâm trên toàn cầu, những trải nghiệm như vậy góp phần củng cố sức hút của Thái Lan như một điểm đến nơi truyền thống vẫn luôn rực rỡ, hòa nhịp với thời đại và có sức lan tỏa quốc tế — tạo nên những ký ức Songkran còn đọng lại rất lâu sau khi phố phường đã khô lại sau những màn té nước.

    Hashtag: #Cpsplashtospace #Songkran #CPF

    The issuer is solely responsible for the content of this announcement.

    Về CPF

    Charoen Pokphand Foods Plc (CPF) là một tập đoàn nông nghiệp-thực phẩm hàng đầu thế giới, hoạt động tại 17 quốc gia và xuất khẩu đến hơn 50 thị trường trên toàn cầu. Định hướng theo tầm nhìn “Kitchen of the World” (Căn bếp của thế giới), CPF chú trọng cung cấp thực phẩm an toàn, chất lượng cao và giàu dinh dưỡng thông qua mô hình kinh doanh tích hợp theo chuỗi. Công ty đồng thời ứng dụng công nghệ và đổi mới sáng tạo trong toàn bộ hoạt động, thúc đẩy phát triển bền vững và hướng tới một hệ thống thực phẩm ít phát thải carbon, thích ứng linh hoạt, góp phần đảm bảo an ninh lương thực toàn cầu.

  • แลนด์มาร์กฉลองสงกรานต์ 2569 แห่งใหม่ใจกลางสีลม

    แลนด์มาร์กฉลองสงกรานต์ 2569 แห่งใหม่ใจกลางสีลม

    กรุงเทพฯ, ประเทศไทย – Media OutReach Newswire – 7 เมษายน 2569– สงกรานต์ หนึ่งในเทศกาลสำคัญของไทย กำลังจะเปลี่ยนทุกพื้นที่ทั่วประเทศให้คึกคักขึ้นมาอีกครั้ง ด้วยสีสันแห่งวัฒนธรรม ความมีชีวิตชีวาของชุมชน และบรรยากาศแห่งการเฉลิมฉลอง สำหรับปีนี้ ย่านสีลม หนึ่งในจุดหมายปลายทางยอดนิยมของเทศกาลสงกรานต์ในกรุงเทพฯ เตรียมสร้างมิติใหม่ให้กับการเฉลิมฉลองด้วยงาน “CP Splash to Space” ซึ่งจะจัดขึ้น ณ ซีพี ทาวเวอร์ สีลม ด้วยการสนับสนุนจากบริษัท เจริญโภคภัณฑ์อาหาร จำกัด (มหาชน) หรือ CPF ระหว่างวันที่ 12–14 เมษายน 2569 โดยจะมีการนำเสนอประสบการณ์สงกรานต์รูปแบบใหม่ ที่ผสานวัฒนธรรมไทย ความคิดสร้างสรรค์ และบรรยากาศแห่งการเฉลิมฉลองอย่างเปิดกว้างไว้ในย่านที่เป็นที่จดจำมากที่สุดแห่งหนึ่งของการเฉลิมฉลองเทศกาลสงกรานต์ของประเทศ

    แลนด์มาร์กฉลองสงกรานต์ 2569 แห่งใหม่ใจกลางสีลม

    แม้ภาพจำของสงกรานต์ในสายตาชาวต่างชาติจะเต็มไปด้วยเสื้อผ้าลายดอกและการเล่นสาดน้ำ แต่สำหรับคนไทย สงกรานต์ยังเป็นช่วงเวลาที่เต็มไปด้วยความหมาย ที่คนในครอบครัวจะได้กลับมาอยู่กันพร้อมหน้า แสดงความเคารพต่อผู้ใหญ่ และส่งต่อคำอวยพรผ่านสายน้ำให้กัน ไม่เพียงเท่านั้น ในแต่ละพื้นที่ยังมีการเฉลิมฉลองที่เป็น ทั้งพิธีแบบดั้งเดิมในเชียงใหม่ เทศกาลริมชายหาดในภูเก็ต รวมถึงการเฉลิมฉลองอันเต็มไปด้วยสีสันหลากหลายบนท้องถนนในกรุงเทพฯ ซึ่งทำให้เทศกาลปีใหม่ของไทยพิเศษยิ่งขึ้น

    ในบรรดาพื้นที่จัดงานสงกรานต์ทั่วประเทศ ย่านสีลมของกรุงเทพฯ ยังคงเป็นหนึ่งในจุดหมายที่ได้รับการจดจำมากที่สุด ด้วยการผสมผสานระหว่างกิจกรรมริมถนน สีสันของยามค่ำคืน และพลังแห่ง Pride ที่เป็นเอกลักษณ์ ซึ่งในปี 2569 นี้ ย่านสีลมยังได้รับการยกระดับให้เป็นแลนด์มาร์กใหม่ที่ไม่ควรพลาดของเทศกาลสงกรานต์อีกด้วย

    โดยงาน “CP Splash to Space” ที่จะจัดขึ้นระหว่างวันที่ 12–14 เมษายน 2569 นี้ เตรียมนำเสนอการเฉลิมฉลองในมิติใหม่ให้กับย่านสีลมในธีมอวกาศ ซึ่งได้รับแรงบันดาลใจจากโครงการ “Thai Chicken Mission to Space” ของ CPF ภายในงานประกอบด้วยการแสดงสดและกิจกรรมอินเทอร์แอคทีฟมากมาย โดยมีไฮไลต์อย่างการปรากฏตัวของ มิกซ์ เฉลิมศรี ในวันที่ 12 เมษายน เวลา 15.30–16.00 น. การแสดงของวง T-pop อย่าง iZ ในวันที่ 13 เมษายน เวลา 15.00–16.00 น. และขบวนพาเหรด Pride ระดับนานาชาติในวันที่ 14 เมษายน เวลา 16.30–17.30 น. ซึ่งคาดว่าจะมีผู้เข้าร่วมกว่า 3,000 คน ตลอดเส้นทางถนนสีลมระยะทางเกือบ 2 กิโลเมตร

    นอกจากความบันเทิง งานนี้ยังนำเสนอนวัตกรรมด้านอาหารสู่ใจกลางเทศกาลภายใต้ธีม “Thai Chicken Mission to Space” ของ CPF โดยมีเมนู “กะเพราอกไก่” ที่พัฒนาขึ้นตามมาตรฐานความปลอดภัยอาหารระดับสูงของ NASA สำหรับนักท่องเที่ยวที่ต้องการสัมผัสประสบการณ์ของย่านสีลมอย่างเต็มรูปแบบ ซึ่งงานนี้จะเป็นอีกหนึ่งจุดแวะที่รวมเทคโนโลยีและรสชาติความอร่อยเข้าไว้ด้วยกัน ท่ามกลางบรรยากาศการเล่นน้ำอันโด่งดังของสีลม

    กิจกรรมนี้สะท้อนให้เห็นถึงการพัฒนาอย่างต่อเนื่องของสงกรานต์ในฐานะหนึ่งในเทศกาลทางวัฒนธรรมที่สำคัญของไทย ซึ่งผสานรากเหง้าทางวัฒนธรรมเข้ากับความคิดสร้างสรรค์ร่วมสมัยได้อย่างลงตัว รวมถึงเป็นพื้นที่ที่เปิดโอกาสให้ทั้งชาวไทยและนักท่องเที่ยวจากทั่วโลกได้สัมผัสและมีส่วนร่วมกับวัฒนธรรมไทยในรูปแบบใหม่ที่น่าจดจำ ผ่านกิจกรรมอินเทอร์แอคทีฟ ความคิดสร้างสรรค์ร่วมสมัย และขนบธรรมเนียมของเทศกาลปีใหม่ไทย ในขณะที่สงกรานต์ยังคงได้รับความสนใจเพิ่มขึ้นจากผู้คนทั่วโลก ประสบการณ์เช่นนี้มีส่วนช่วยตอกย้ำเสน่ห์ของประเทศไทยในฐานะจุดหมายปลายทางที่วัฒนธรรมยังคงมีชีวิตชีวา ทันสมัย และเชื่อมโยงกับเวทีโลกได้อย่างโดดเด่น พร้อมสร้างความทรงจำของสงกรานต์ที่จะยังคงอยู่ในใจไปอีกยาวนาน แม้หลังการเฉลิมฉลองจะสิ้นสุดลง

    Hashtag: #Cpsplashtospace #Songkran #CPF

    The issuer is solely responsible for the content of this announcement.

    เกี่ยวกับ CPF

    บริษัท เจริญโภคภัณฑ์อาหาร จำกัด (มหาชน) หรือ CPF เป็นบริษัทเกษตรอุตสาหกรรมและอาหารชั้นนำระดับโลก ที่มีการดำเนินธุรกิจใน 17 ประเทศ และส่งออกไปยังกว่า 50 ประเทศทั่วโลก ภายใต้วิสัยทัศน์ “ครัวของโลก” CPF มุ่งเน้นการผลิตอาหารที่ปลอดภัย มีคุณภาพ และมีคุณค่าทางโภชนาการ ผ่านรูปแบบธุรกิจที่ครบวงจร พร้อมทั้งนำเทคโนโลยีและนวัตกรรมมาพัฒนากระบวนการผลิต ควบคู่กับการดำเนินงานด้านความยั่งยืน เพื่อสร้างระบบอาหารที่มีความยืดหยุ่น ลดการปล่อยคาร์บอน และสนับสนุนความมั่นคงทางอาหารของโลก

  • New Research from ACES Institute Examines the True Cost of “Doing the Right Thing” in Business

    New Research from ACES Institute Examines the True Cost of “Doing the Right Thing” in Business

    KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 7 April 2026 – The ACES Institute has officially released its latest comprehensive research publication titled “Doing Things Right, Doing the Right Things: The Scramble for the Soul of an Organisation.” The study provides a rigorous analysis of the modern corporate dilemma between operational efficiency and ethical conviction, introducing a leadership framework designed to help global organizations navigate increasingly fragmented stakeholder expectations.

    Ren Li, Founder and CEO of Letright Industrial Corp., Ltd., whose commitment to 'doing the right things' led the company’s pivotal shift toward sustainable materials long before it became an industry standard.
    Ren Li, Founder and CEO of Letright Industrial Corp., Ltd., whose commitment to ‘doing the right things’ led the company’s pivotal shift toward sustainable materials long before it became an industry standard.

    The research, authored by Research Strategist Ager Freddy, Senior Researcher Timothy Benson, and ACES Institute President Dr. Shanggari Balakrishnan, argues that the phrase “doing the right thing” is frequently invoked in business discourse as a universal moral ideal, yet it is rarely examined through the lens of operational cost and strategic trade-offs. The study identifies that what is considered “right” varies significantly depending on the stakeholder ranging from regulatory compliance for governments and governance standards for investors to fair wages for employees and responsible resource use for environmental advocates.

    The 4Cs Framework and Institutional Resilience

    Central to the publication is the introduction of the 4Cs leadership framework: Creativity, Conscientiousness, Constancy, and Collaboration. According to the ACES Institute, these four pillars are essential for embedding ethical considerations directly into an organization’s product design, engineering processes, and corporate culture. The researchers suggest that by moving beyond surface-level corporate social responsibility and toward an institutionalized philosophy, companies can build a foundation for long-term differentiation and resilience.

    The study acknowledges that this values-driven approach often necessitates difficult decisions that may carry significant short-term costs. Organizations pursuing deep sustainability or ethical strategies may face higher production expenses, skepticism from traditional market analysts, and resistance from consumers who express support for sustainability in theory but remain sensitive to price in practice. Furthermore, the research explores how global economic and political dynamics, such as shifting regulations and differing sustainability standards across international markets, complicate the efforts of leaders to maintain a consistent ethical stance.

    Case Study Analysis: Letright Industrial Corp., Ltd.

    To provide empirical evidence for these findings, the report examines the multi-decade journey of Letright Industrial Corp., Ltd., a manufacturer of premium outdoor living products. Under the leadership of founder and CEO Ren Li, the company made a pivotal decision in the early 2000s to abandon wood then the dominant material in the industry in favor of recyclable materials such as aluminum. This decision was driven by personal conviction regarding environmental impact rather than immediate market demand or regulatory requirements.

    The case study illustrates the “Constancy” pillar of the ACES framework, noting that the move initially triggered significant resistance. During this period, customers continued to prefer traditional materials, employees questioned the strategic shift, and management warned of the financial consequences of declining orders. However, the research highlights that by persisting through this uncertainty, Letright successfully transitioned from an original equipment manufacturer (OEM) to an original design manufacturer (ODM). This shift allowed the company to build its own intellectual property, eventually leading to the development of the Ombra solar smart pergola, which integrates photovoltaic technology for renewable energy generation.

    Executive Perspective on Global Leadership

    “Organisations today operate in a landscape where expectations rarely align,” stated the authors of the study. “What appears responsible to one group may be viewed as inadequate or even harmful by another. Ultimately, ethical leadership does not mean achieving universal approval or avoiding difficult decisions. Instead, it requires organisations to define their own principles and align strategy, operations, and innovation around those values.”

    The publication concludes that while “doing the right things” does not guarantee universal agreement, organizations that clearly define their values and consistently act on them are statistically more likely to build lasting relevance and resilience in an increasingly complex business environment. This research forms a key part of the ACES Institute’s ongoing mission to examine the intersection of leadership, sustainability, and responsible corporate transformation across global industries.
    Hashtag: #ACESInstitute #LetrightIndustrial

    The issuer is solely responsible for the content of this announcement.

    About ACES Institute

    ACES Institute is a Kuala Lumpur-based research and thought leadership organisation focused on responsible leadership, sustainability, and organisational transformation. Through industry research, case studies, and strategic insights, the institute works with global companies and experts to explore how organisations can create long-term value while addressing complex economic, social, and environmental challenges.

    About Letright Industrial Corp., Ltd. | Ombra Brand

    Letright Industrial Corp., Ltd. is a global manufacturer of premium outdoor living solutions, specialising in innovative pergolas, outdoor furniture, and lifestyle products. Headquartered in Hangzhou, China, the company combines design innovation, advanced engineering, and environmentally responsible materials to deliver sustainable outdoor experiences for residential and commercial markets worldwide.

  • Launch of the Asian Hackathon for Green Future 2026 with a Total Prize Pool of USD 24,000

    Launch of the Asian Hackathon for Green Future 2026 with a Total Prize Pool of USD 24,000

    HANOI, VIETNAM – Media OutReach Newswire – 6 April 2026 – On April 6, 2026, three Vingroup member organizations—the “For Green Future” Foundation, VinUniversity, and VinTechTalent (Vingroup Young Technology Talent Club) – officially launched the Asian Hackathon for Green Future, a competition dedicated to developing technology-driven solutions for a sustainable future. Open to undergraduate and master’s students from universities across Asia, the competition offers a total prize pool of USD 24,000.

    The Asian Hackathon for Green Future officially opened for registration on April 6, 2026, marking the start of the competition, with a total prize pool of USD 24,000. Photo courtesy of the “For Green Future” Foundation.
    The Asian Hackathon for Green Future officially opened for registration on April 6, 2026, marking the start of the competition, with a total prize pool of USD 24,000. Photo courtesy of the “For Green Future” Foundation.

    This marks the first time an Asia-wide environmental hackathon exclusively for undergraduate and master’s students is held in Vietnam. The competition aims to identify and develop technology-driven solutions to pressing environmental challenges, while fostering innovation and interdisciplinary collaboration among the younger generation.

    Participants will advance through three main stages: Registration & Preliminary (April 6 – May 17, 2026); Online Training Phase (June 2 – June 28, 2026); and Final Round & Hackathon at VinUniversity (July 2 – July 5, 2026, tentative).

    During the Registration & Preliminary Round, participants register online in teams of up to four members. Eligible applicants must be current undergraduate or master’s students at universities across Asia.

    Application materials include an idea proposal and an introductory video. Based on evaluation by the Technical Board, the Top 30 teams will be selected to advance to the next stage.

    The competition encourages interdisciplinary ideas that integrate multiple fields—including technology, environmental sciences, economics, and social sciences—with the aim of creating solutions that are innovative, feasible, and socially impactful.

    Proposed ideas should address one of three key challenge areas: Renewable Energy and Low-Carbon Mobility; Urban Air Quality and Climate Resilience; Water Resources and Climate-Resilient Agriculture.

    During the Online Training Round, the Top 30 teams will participate in a series of intensive training sessions and expert consultations with multidisciplinary specialists. These sessions are designed to equip teams with deeper domain knowledge and up-to-date insights on sustainability trends and relevant technologies, enabling them to further refine and expand their proposed solutions.

    During the Final Round and Award Ceremony, all travel and accommodation expenses for the Top 30 teams will be fully covered. The teams will take part in a 24-hour hackathon at VinUniversity (Hanoi), where they will further develop and refine their technology-driven solutions before presenting them to the Judging Panel. Based on this evaluation, the Top 9 teams will be selected to advance to the final assessment round, from which the winning team will be determined.

    The Chair of the Judging Panel is Prof. Duong Nguyen Vu, Vice Provost of Graduate Education at VinUniversity and Chief Scientific Officer at the Center for AI Research. He had been a Professor of Aerospace Engineering at Nanyang Technological University (NTU), Singapore until July 2025, where he served as Scientific Director at the Air Traffic Management Research Institute (ATMRI). Under his leadership—as Executive Director until 2025—the institute has emerged as a global leader in air traffic management research, thanks in large part to the scientific foundation he helped establish. Before joining NTU, Prof. Vu was the founding Director of the John von Neumann Institute at Vietnam National University Ho Chi Minh City, spearheading university-industry collaborations and championing innovation and entrepreneurship in education.

    Prior to returning to Vietnam in 2010, he was Head of Innovative Research and Senior Scientific Advisor at the European Organisation for the Safety of Air Navigation (EUROCONTROL). He also advised Vietnam’s Minister of Planning and Investment on innovation strategy, contributing to the establishment of the National Innovation Center.

    The competition offers a total prize pool of USD 24,000, comprising one First Prize of USD 8,000, one Second Prize of USD 5,000, two Third Prizes of USD 3,000 each, and five Consolation Prizes of USD 1,000 each. Beyond the awards, participating teams will gain valuable opportunities to engage with leading experts from across the region, expand their professional networks, and strengthen their access to the broader innovation ecosystem.

    Dr. Le Thai Ha, Managing Director of the “For Green Future” Foundation and Head of the Organizing Committee, shared: “We believe that ideas with the power to shape the future do not always emerge from large laboratories or well-established institutions; they often arise from the insight, initiative, and determination of young people to make a difference. Through the Asian Hackathon for Green Future, we seek to create a platform where students across the region can transform their environmental awareness into tangible, innovative solutions that deliver meaningful impact for communities and the future.

    The Asian Hackathon for Green Future is expected to foster innovation aligned with sustainable development, while contributing to the development of a new generation of young talents capable of cross-border collaboration to create solutions with lasting, positive impact across the region.

    Interested candidates may register for the competition via: https://forms.gle/o3L5BVLExUYKQtGJA

    For any inquiries, please contact the Organizing Committee at hackathon@foundationforgreenfuture.com for further assistance.
    Hashtag: #ForGreenFutureFund

    The issuer is solely responsible for the content of this announcement.

  • 添好運於Jollibee Group旗下連續第17年獲米芝蓮肯定

    添好運於Jollibee Group旗下連續第17年獲米芝蓮肯定

    香港特別行政區 – Media OutReach Newswire – 2026 年 4 月 6 日 – 源自香港、隸屬 Jollibee Group (快樂蜂集團) 的點心品牌添好運,再度獲《香港澳門米芝蓮指南》肯定,其深水埗店於2026年版本中獲頒「必比登推介」(Bib Gourmand),表揚其以相宜價格提供優質美食,再次印證添好運多年來兼顧品質與價值的品牌定位。

    延續卓越傳承。添好運廚藝團隊一直秉承品牌標誌性的粵式點心手藝,維持一貫穩定水準與品質,成就品牌連續 17 年獲米芝蓮肯定;而最新一次殊榮,則是在加入 Jollibee Group 後取得。
    延續卓越傳承。添好運廚藝團隊一直秉承品牌標誌性的粵式點心手藝,維持一貫穩定水準與品質,成就品牌連續 17 年獲米芝蓮肯定;而最新一次殊榮,則是在加入 Jollibee Group 後取得。

    這項肯定標誌着同一分店已連續17年入選《米芝蓮指南》,亦是添好運自 Jollibee Group 於 2025 年 1 月完成收購後,在首個完整年度取得的重要里程碑。過去一年,品牌持續加強營運系統、廚師培訓及食品品質,進一步鞏固添好運在本地市場一向建立的穩定水準。

    Jollibee Group 全球總裁兼行政總裁 Ernesto Tanmantiong 表示:「添好運獲《米芝蓮指南》認可,反映品牌背後一直秉持的用心與紀律。Jollibee Group 致力讓這類品牌在忠於自身根源的同時持續成長,並讓世界各地更多顧客體驗到它們的獨特之處。」

    添好運於2009年由廚師麥桂培及梁輝強在香港創立,並於開業首年即摘下米芝蓮一星,迅速打響名號。深水埗分店於 2010 年開業,其後一直穩列《米芝蓮指南》,印證品牌歷久不衰的餐飲水準。

    以營運紀律推動傳承品牌發展

    在 Jollibee Group 旗下,添好運持續優化營運模式,以支持跨市場的一致表現及長遠增長。

    集團持續投放資源於廚房系統、廚師培訓、菜單研發及門店營運,在提升各地分店一致性的同時,保留品牌植根香港的手藝傳承。品牌持續於香港獲得肯定,亦再次突顯本地市場作為其廚藝與營運基準的重要角色。

    添好運行政總裁 Sheng Lee 表示:「這些能力讓我們既能守住添好運最珍貴的核心,同時亦能在品牌持續擴展之際,把同樣的體驗穩定帶到不同市場。」

    他補充道:「這項肯定反映團隊日復日以高度紀律維持穩定品質。我們會繼續透過嚴謹培訓、審慎採購及細緻服務,不斷精進手藝,讓世界各地顧客都能享用高品質而親切可及的餐飲體驗。」

    全球拓展定位鮮明

    添好運憑藉兼具品質與價值的定位,在全球餐飲市場中建立獨特位置。

    在更完善的系統及營運紀律支持下,品牌已具備進一步拓展國際市場的基礎,既建基於香港市場的穩定表現,亦受惠於可複製的營運標準,推動持續增長。

    植根香港的國際品牌

    由香港一間僅設 20 個座位的點心店起步,添好運已發展成具國際知名度的品牌,充分展現飲食傳承與營運紀律如何結合,成就兼具實力與擴展能力的業務模式。

    最新一屆「必比登推介」再次鞏固添好運作為國際點心品牌的定位:「植根香港」,並在 Jollibee Group 的平台支持下,持續邁向穩健而有紀律的長遠增長。

    以 Jollibee Group 為後盾的穩健成長

    添好運持續獲得肯定,亦反映 Jollibee Group 透過營運卓越及長線經營,推動傳承品牌穩步擴展的方針。

    JFC International 行政總裁兼 Jollibee Group 全球首席財務及風險總監 Richard Shin 表示:「添好運持續獲得認可,反映其深厚傳承,以及背後穩健的執行力。」他續指:「Jollibee Group 一直專注強化系統與平台,讓添好運等品牌在保留其真實性與工藝精神的同時,持續拓展成長。」

    添好運的系統銷售額 (System-wide Sales) 由 2024 年的 13 億菲律賓披索,大幅增至 2025 年的 81 億菲律賓披索,顯示品牌規模正迅速擴大,並為集團全球業務帶來日益重要的貢獻。

    在香港本地市場方面,添好運進一步鞏固核心布局,約一年內將門店數目倍增至 10 間。近期新店錄得約 1.5 年的回本期及理想盈利表現,進一步印證品牌的單店經濟效益及審慎增長策略。

    品牌增長同時來自於自營及特許經營市場。香港、新加坡及中國等市場的銷售表現持續改善;菲律賓、越南及日本等特許經營市場亦逐步建立動能,進一步印證添好運在國際市場的吸引力與可擴展性。

    添好運亦於全球擴展道路上迎來重要里程碑,於美國加州爾灣開設首間北美自營分店,標誌品牌正式在全球其中一個最大消費市場建立直接據點。這次重返北美市場,反映品牌營運模式具備跨市場複製能力,亦為添好運開啟新一階段的長遠增長及國際品牌發展。

    Hashtag: #JollibeeGroup

    The issuer is solely responsible for the content of this announcement.

    關於 Jollibee 集團

    Jollibee 食品公司 (PSE:JFC) 是全球增長最快的餐飲公司之一,致力以美味傳遞喜悅。該公司管理並經營涵蓋 19 個品牌 (統稱「Jollibee Group」) 的業務組合,於 33 個國家設有超過 10,000 間餐廳及咖啡店。

    Jollibee 集團的品牌組合包括九個全資品牌 (Jollibee、Chowking、Greenwich、Red Ribbon、Mang Inasal、永和大王、鴻祥苑、Smashburger 以及添好運),五個菲律賓的特許經營品牌 (漢堡王、熊貓速遞、吉野家、Common Man Coffee Roasters 和 Tiong Bahru Bakery),以及對其他主要品牌的持股,包括:The Coffee Bean and Tea Leaf (80%)、Compose Coffee (70%)、經營 Highlands Coffee 的SuperFoods 集團 (60%),以及珍珠奶茶品牌Milksha (51%)。該公司還亦參與美國 Tortazo 的合資經營,該品牌由名廚 Rick Bayless 共同創辦,並投資飲品科技公司 Botrista,積極拓展其多元化發展策略。

    Jollibee 集團透過其全球永續發展策略「Joy for Tomorrow」,展現對負責任企業實踐的堅定承諾,涵蓋食品安全、員工福祉、社區貢獻、良善治理及環境永續等多個層面。這些重點策略均與聯合國永續發展目標 (UN SDGs) 相互呼應。

    Jollibee 集團曾獲《亞洲華爾街日報》選為「菲律賓最受敬仰企業」,亦名列「亞洲傑出50強」,並獲《富比士》評為「全球最佳僱主」及「最友善女性企業」之一。該集團亦四度榮獲 Gallup「卓越職場大獎」,並登上《TIME》「全球最佳公司」及《財富》「東南亞500強」榜單。

    欲了解更多關於 Jollibee集團的資訊,請訪問:

  • MyRepublic Launches MyRepublic Email Guard to Protect Singapore’s SMEs From Rising Email-Borne Cyber Threats

    MyRepublic Launches MyRepublic Email Guard to Protect Singapore’s SMEs From Rising Email-Borne Cyber Threats

    SINGAPORE – Media OutReach Newswire – 6 April 2026 – MyRepublic today announced the launch of MyRepublic Email Guard, a managed email security solution purpose-built to protect Singapore’s small and medium-sized businesses (SMEs) against phishing, malware, business email compromise, and other email-borne cyber threats. The launch is part of MyRepublic’s broader mission to ensure that Singapore’s SME community, the backbone of the local economy, is not left behind in an increasingly hostile cyber landscape.

    MyRepublic Email Guard brings enterprise-grade email security to SMEs in Singapore.
    MyRepublic Email Guard brings enterprise-grade email security to SMEs in Singapore.

    Singapore’s SMEs account for 99% of all enterprises and employ nearly 70% of the local workforce, yet many remain chronically underserved in enterprise-grade cybersecurity. Email continues to be one of the most exploited attack vectors, with threat actors increasingly targeting resource-constrained businesses that lack the dedicated IT security teams of larger organisations. MyRepublic Email Guard is designed to close this protection gap, delivering a simple, effective, and locally supported solution that levels the playing field for SMEs without adding operational complexity.

    Powered by Check Point, advanced email threat protection technology, MyRepublic Email Guard helps businesses detect and block malicious emails before they reach users’ inboxes. The solution is designed to support businesses using popular email platforms such as Microsoft 365 and Google Workspace, giving customers an additional layer of protection against modern threats.

    “Singapore’s SMEs are the heartbeat of our economy, and protecting them from cyber threats is not just a business imperative. It is a national one,” said Lawrence Chan, Managing Director & Chief AI Officer, MyRepublic. “Far too many local businesses remain exposed simply because they cannot access or afford the cybersecurity tools available to larger enterprises. With MyRepublic Email Guard, we are changing that. We bring enterprise-grade protection to businesses that have long been underserved, backed by the local expertise and support they deserve.”

    MyRepublic Email Guard combines advanced security technology with managed service support, allowing businesses to benefit from a more streamlined approach to email protection. The service is positioned as an all-in-one offering that includes deployment, ongoing management, and local support, helping customers reduce the burden on internal teams while improving cyber resilience.

    “Enterprise-grade cybersecurity has been out of reach for the SMEs that need it most. That has to change,” said Imran Nazi, Head of ICT, MyRepublic. “MyRepublic Email Guard is built specifically for Singapore’s SMEs, where it is designed to be affordable, easy to adopt, and supported by a team that understands the local business environment. We want every SME in Singapore to have access to the same level of protection that large enterprises take for granted, because a safer SME ecosystem means a stronger Singapore.”

    The launch of MyRepublic Email Guard marks a significant step in MyRepublic’s commitment to building a more cyber-resilient Singapore. Aligned with national efforts to strengthen digital security across all business segments, MyRepublic is focused on ensuring that SMEs, often the most targeted yet least protected segment, are equipped to defend themselves. By combining world-class technology from Check Point with localised managed service delivery, MyRepublic is bridging the cybersecurity gap for businesses that have historically been underserved.

    MyRepublic Email Guard is now available for businesses in Singapore.

    Hashtag: #MyRepublic #EmailSecurity #CyberSecurity #SMEs #DigitalSecurity #ManagedServices #EmailGuard





    The issuer is solely responsible for the content of this announcement.

    MyRepublic Broadband Pte Ltd

    MyRepublic is a telecommunications and ICT services provider committed to delivering innovative digital solutions for consumers and businesses. In addition to connectivity services, MyRepublic supports businesses with a growing portfolio of ICT solutions, including cloud, cybersecurity, managed services, and digital enablement offerings.

  • SPEED Secures Three Industry Awards For Digital Procurement Solutions

    SPEED Secures Three Industry Awards For Digital Procurement Solutions

    KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 6 April 2026 – SPEED (Sistem Perolehan Elektronik Dinamik), developed and operated by CDC International Sdn Bhd (CDCi), has won three industry awards in recognition of its contribution to digital procurement and enterprise software. The platform received two honours at the Malaysia National Business Awards 2026 and one at the Malaysia Technology Excellence Awards 2026, all presented by Asian Business Review. The awards were for Excellence Award – Computer Software, Initiative Award – Digital Transformation Consulting and Enterprise Software – Government Organisation.

    IMG 7019

    The awards reflect SPEED’s growing role in helping government and institutional organisations modernise procurement through more structured and transparent digital systems, in line with the MADANI agenda’s emphasis on integrity, accountability and good governance. Its adoption by organisations such as FAMA, RISDA, MARA and PERKESO further underscores the platform’s growing relevance across diverse public sector and institutional settings.

    SPEED is a digital procurement ecosystem comprising SPEED Procurement, SPEED eWorks and integrated Supplier Management capabilities. Designed to support end-to-end procurement processes within a structured and auditable environment, the platform helps strengthen oversight, supports audit readiness and addresses longstanding procurement challenges such as fragmented systems, manual workflows and limited visibility across supplier engagement.

    Through a centralised approach, SPEED enables organisations to manage sourcing, evaluation, contract administration and reporting in a more systematic manner. Its implementation across agencies and institutional bodies has contributed to stronger compliance, improved process efficiency and more consistent governance through standardised workflows and consolidated data management.

    The ecosystem further supports wider supplier participation through structured onboarding and profiling, helping to create a fairer and more transparent procurement environment.

    Chief Executive Officer of CDC International, Putri Nurul Ida Yahya, said the recognition reflected the growing importance of digital procurement in strengthening governance across organisations.

    “SPEED was built to help organisations manage procurement with greater clarity, discipline and accountability. As procurement requirements continue to evolve, our priority is to ensure the platform remains practical, consistent and responsive to those needs,” she said.

    She added that CDCi would continue strengthening the platform to meet a wider range of institutional procurement requirements.

    These recognitions mark another milestone for SPEED as CDCi continues expanding its role in digital procurement across institutional and public sector environments.

    For more information, please visit speed2u.my or contact helpdesk@speed2u.my or +603 7885 4111.
    Hashtag: #SPEED




    The issuer is solely responsible for the content of this announcement.

    About SPEED

    SPEED (Sistem Perolehan Elektronik Dinamik) is a governance-driven digital procurement platform designed to support the full procurement lifecycle within a secure and scalable environment. Deployed across statutory bodies and institutional organisations in Malaysia, it enables structured procurement execution, policy compliance and audit readiness, while connecting procuring entities to a nationwide supplier ecosystem. SPEED is developed, implemented and operated by CDC International Sdn Bhd, a Malaysian enterprise solutions provider specialising in system-led procurement governance.

  • Wycombe Abbey Expands to Thailand,  Supporting Bangkok’s Emergence as an Asian Education Hub

    Wycombe Abbey Expands to Thailand, Supporting Bangkok’s Emergence as an Asian Education Hub

    BANGKOK, THAILAND – Media OutReach Newswire – 6 April 2026 – Bangkok is set to strengthen its position as an emerging international education hub in Asia, as Wycombe Abbey, one of the United Kingdom’s most established academic institutions, prepares to launch Wycombe Abbey International School Bangkok, scheduled to open in August 2026.

    (From left) Chotchawal Leetrairong, Fiona Angel, and William Vanbergen at the announcement of Wycombe Abbey International School Bangkok, reinforcing Bangkok’s growing role as a regional education hub.
    (From left) Chotchawal Leetrairong, Fiona Angel, and William Vanbergen at the announcement of Wycombe Abbey International School Bangkok, reinforcing Bangkok’s growing role as a regional education hub.

    The project is a collaboration between Wycombe Abbey, BE Education, and Rabbit Holdings, a subsidiary of BTS Group Holdings Public Company Limited, reflecting the continued expansion of global education networks into Asia and Thailand’s growing relevance as a destination for international schooling.

    Founded in 1896 in Buckinghamshire, Wycombe Abbey is widely recognised for its academic excellence and long-standing reputation for combining rigorous British curricula, including IGCSEs and A Levels, with a holistic approach to student development. The model emphasises intellectual curiosity, leadership, and a global perspective.

    Wycombe Abbey also represents a rare example of a historic global institution that has successfully maintained its academic standards while expanding internationally. Its schools in Hong Kong and major cities across China have demonstrated the ability to uphold the same quality of education, driven by close collaboration and strict academic oversight from Wycombe Abbey UK. This approach ensures consistency in teaching standards, student outcomes, and the overall educational experience across its international network.

    The school’s entry into Thailand comes amid sustained growth in the country’s international education sector. Thailand currently hosts more than 250 international schools serving approximately 70,000 to 80,000 students. The market is valued at over 80 billion baht and continues to expand at an annual rate of around 10%, driven by rising demand from both Thai and expatriate families seeking globally recognised education pathways.

    Bangkok’s appeal as an education destination is supported by its quality of life, safety, regional connectivity, and relatively competitive cost of living, positioning the city as a potential regional hub for international families.

    Wycombe Abbey’s international network already spans Hong Kong and multiple cities in China, including Changzhou, Hangzhou, and Nanjing. Bangkok will serve as one of its newest strategic locations, with further expansion planned in Singapore and South Korea, strengthening cross-border academic connections and student mobility within Asia.

    William Vanbergen, Founder and Chairman of BE Education and Chairman of the Wycombe Abbey International Advisory Board, said the expansion represents more than a geographic extension.

    “Wycombe Abbey isn’t just expanding. It is bringing one of the UK’s most respected educational traditions into Asia, while creating a multi-campus network that connects students across locations through shared experiences and collaboration,” he said.

    Chotchawal Leetrairong, representing BTS Group Holdings and serving as financial advisor, said the investment aligns with a broader vision of urban development.

    “World-class education is a fundamental component of a global city. Our investment reflects a long-term commitment to strengthening Bangkok’s position by supporting international education, talent attraction, and economic development,” he said.

    Fiona Angel, Founding Executive Headteacher of Wycombe Abbey International School Bangkok, said the school will focus on developing well-rounded students equipped for a rapidly evolving global environment.

    The school will offer a continuous 15-year education pathway from Nursery to Year 13 (ages 2–18), with both day and boarding options. Boarding will remain a central element of the educational model, designed to foster independence, responsibility, and leadership within a structured learning community.

    Located near Thana City on Bangna-Trad Road, the campus will span over 66 acres, positioning it among the largest international school campuses in Bangkok. Facilities will include an Olympic-standard swimming pool, FIFA-standard football field, tennis and golf facilities, basketball courts, a full athletics track, and a 1,000-seat stadium, supporting both academic and co-curricular development.

    The combination of Wycombe Abbey’s academic reputation and the school’s strategic location is expected to further strengthen Bangkok’s position as an emerging Asian education hub. Situated just 10 minutes from Suvarnabhumi Airport, the campus offers convenient regional access for international families, while its high-quality boarding facilities are designed to meet the needs of students and parents across Asia. This positioning is expected to attract a growing number of families seeking world-class education within the region.

    Wycombe Abbey has consistently delivered strong academic outcomes. Over the past decade, 28% of its graduates have secured places at Oxford and Cambridge, with many progressing to leading universities worldwide. Across its international network, 38% of students in its Hong Kong and China campuses have been admitted to QS Top 10 universities, while 74% have gained entry to QS Top 50 institutions globally.

    With its established academic track record, international network, and large-scale campus, Wycombe Abbey International School Bangkok aims to position itself as a leading provider of British-curriculum education in Southeast Asia, while contributing to Bangkok’s long-term development as a global education destination.

    For more information, please visit https://wycombeabbeyinternational.com/schools/bangkok/

    Hashtag: #WycombeAbbey

    The issuer is solely responsible for the content of this announcement.