Category: HIDE FROM HOME

  • MadNor Advises Gen Z: Save More with Shopee VIP’s Daily Free Shipping  No Minimum Spend and Exclusive Vouchers

    MadNor Advises Gen Z: Save More with Shopee VIP’s Daily Free Shipping No Minimum Spend and Exclusive Vouchers

    KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 2 April 2026 – Malaysian content creator Muhammad Noor Zakaria or MadNor, is bringing his signature witty, lecture-style take on smarter spending habits with Shopee VIP to the Shopee 4.4 Super VIP Sale as its brand ambassador. Often seen as Gen Z’s “elder brother” figure, MadNor is known for calling out impulsive purchases with a mix of humour and hard truths that resonate with younger audiences. Many also look to him for practical tips on managing everyday finances, trusting his honest and actionable recommendations.

    Muhammad Noor Zakaria (MadNor), Shopee 4.4 Super VIP Sale Brand Ambassador
    Muhammad Noor Zakaria (MadNor), Shopee 4.4 Super VIP Sale Brand Ambassador

    As part of the campaign, MadNor encourages Malaysians to spend smarter with Shopee VIP benefits, such as unlimited Daily Free Shipping with No Minimum Spend, early access to deals at 50% off, and VIP vouchers worth over RM4,400.

    MadNor’s Advice on Treating Yourself with Shopee VIP for More Savings

    A recurring theme in MadNor’s content is encouraging Gen Zs to spend within their means when it comes to viral indulgences like matcha runs and blind boxes. He applies the same approach to his own spending habits, where he still enjoys shopping but with more intention.

    MadNor recently put it into practice with items he had been eyeing on Shopee. “Lately I’ve been into watches, suits, and Baju Melayu. But instead of buying straight away, I usually add to my Shopee cart first to think through. Aib! Sometimes it’s easy to get caught up in the moment, so this helps me make more considered decisions,” he said. “Now with Shopee VIP, I don’t have to wait – I get early access to VIP-exclusive deals, can stack vouchers, and enjoy unlimited free shipping, so I know I’m getting the best value.”

    MadNor relies on Shopee VIP to help him stay in control of his spending while getting more value from his purchases. “Shopee VIP is actually very affordable. You can try it free for the first month, and after that it’s just RM4.50 a month,” he said. “For me, the real value is how it helps me manage my budget. This 4.4, I get to enjoy more free shipping, priority access to deals at up to 50% off, and vouchers worth over RM4,400, so even the things I buy regularly feel more manageable within my budget. Jwanji Jimat!”

    Today, as the brand ambassador for Shopee 4.4 Super VIP Sale, MadNor views it as an opportunity to highlight practical approaches to spending through content-led shopping. MadNor will be appearing on Shopee Live this 3 April (8PM–10PM), 4 April (12PM–2PM), and 15 April (12PM–2PM), where he will share tips on how to spend smarter with Shopee VIP.

    Shop Smarter with MadNor this 4.4

    As the Shopee 4.4 Super VIP Sale approaches, shoppers can sign up for Shopee VIP now with a free 1-month trial, followed by a monthly fee of RM4.50, to unlock exclusive benefits. These include unlimited Daily Free Shipping with No Minimum Spend, early access to deals of up to 50% off, and VIP vouchers worth over RM4,400 — offering more ways to save across every purchase.

    Beyond shopping, members can also enjoy exclusive partner deals across lifestyle and productivity with Trip.com, iQIYI, VIU, ClassPass, ChatGPT, and more.

    Join Shopee VIP today and start shopping from Shopee 4.4 Super VIP Sale to maximise your savings, Jwanji Jimat! Find out more at: https://shopee.com.my/m/4-4
    Hashtag: #Shopee

    The issuer is solely responsible for the content of this announcement.

    About Shopee

    Shopee is the largest pan-regional e-commerce platform in Southeast Asia and Taiwan, and is a leading platform in Brazil. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

    Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the digital economy, with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

    Shopee is part of Sea Limited (NYSE: SE), a global technology company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena, and Monee.

  • MadNor Nasihat Gen Z: Jimat Lebih dengan Shopee VIP Penghantaran Percuma Harian Tanpa Perbelanjaan Minimum dan Baucar Eksklusif

    MadNor Nasihat Gen Z: Jimat Lebih dengan Shopee VIP Penghantaran Percuma Harian Tanpa Perbelanjaan Minimum dan Baucar Eksklusif

    KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 2 April 2026 – Pencipta kandungan Malaysia, Muhammad Noor Zakaria atau MadNor, tampil sebagai duta jenama Shopee 4.4 Jualan Hebat VIP dengan gaya penyampaian bersahaja dan berjenaka dalam mengetengahkan amalan perbelanjaan bijak bersama Shopee VIP. Dikenali sebagai figura “abang” dalam kalangan Gen Z, MadNor sering menegur tabiat berbelanja secara impulsif dengan cara yang santai tetapi penuh pengajaran, menjadikan beliau mudah difahami dan dekat di hati golongan muda. Ramai juga merujuk beliau untuk tip praktikal dalam mengurus kewangan harian, berdasarkan pandangannya yang jujur dan relevan.

    Muhammad Noor Zakaria (MadNor), Duta Jenama Shopee 4.4 Jualan Hebat VIP
    Muhammad Noor Zakaria (MadNor), Duta Jenama Shopee 4.4 Jualan Hebat VIP

    Sempena kempen ini, MadNor menggalakkan rakyat Malaysia untuk berbelanja dengan lebih bijak melalui pelbagai manfaat Shopee VIP seperti Penghantaran Percuma Harian tanpa Perbelanjaan Minimum, tawaran akses awal VIP 50% diskaun, serta baucar VIP bernilai lebih RM4,400.

    MadNor Berkongsi Tip ‘Reward Diri’ dengan Shopee VIP untuk Lebih Penjimatan

    Dalam kandungannya, MadNor sering mengingatkan Gen Z supaya berbelanja mengikut kemampuan, terutamanya apabila berdepan trend viral seperti pembelian matcha dan blind box. Pendekatan ini juga menjadi amalan MadNor dalam kehidupan seharian, di mana beliau masih menikmati membeli-belah, namun dengan lebih terkawal dan penuh pertimbangan.

    Baru-baru ini, MadNor berkongsi bagaimana beliau mengurus pembelian untuk barangan yang diminatinya di Shopee. “Kebelakangan ini saya minat jam tangan, sut dan Baju Melayu. Tapi saya tak terus beli — biasanya saya masukkan dulu dalam troli Shopee untuk fikir semula. Aib! Kadang-kadang kita mudah ikut kehendak hati, jadi cara ini bantu saya buat keputusan yang lebih bijak,” katanya. “Sekarang dengan Shopee VIP, saya tak perlu tunggu lama — saya dapat akses awal ke tawaran eksklusif, boleh gabungkan baucar, dan nikmati penghantaran percuma tanpa had. Jadi saya yakin saya memang dapat nilai terbaik.”

    MadNor turut menekankan bahawa Shopee VIP membantu beliau kekal berdisiplin dalam berbelanja sambil memaksimumkan nilai setiap pembelian. “Shopee VIP memang berbaloi. Anda boleh cuba percuma selama sebulan, dan selepas itu melanggan pada hanya RM4.50 sebulan,” katanya. “Bagi saya, nilai sebenar terletak pada bagaimana ia bantu saya mengurus bajet dengan lebih baik. Sempena kempen 4.4 ini, saya boleh menikmati lebih banyak penghantaran percuma, akses awal kepada tawaran sehingga 50% diskaun, serta baucar bernilai lebih RM4,400 — jadi perbelanjaan harian pun terasa lebih terkawal. Jwanji Jimat!”

    Sebagai duta jenama Shopee 4.4 Jualan Hebat VIP, MadNor melihat peranan ini sebagai peluang untuk berkongsi cara perbelanjaan yang lebih praktikal melalui kandungan yang dekat dengan pengguna. Beliau akan bersiaran di Shopee Live pada 3 April (8PM–10PM), 4 April (12PM–2PM), dan 15 April (12PM–2PM), untuk berkongsi tip berbelanja dengan lebih bijak menggunakan Shopee VIP.

    Beli Lebih Bijak Bersama MadNor Sempena 4.4

    Menjelang Shopee 4.4 Jualan Hebat VIP, pengguna boleh mendaftar Shopee VIP sekarang dengan percubaan percuma selama 1 bulan, diikuti yuran bulanan RM4.50, untuk menikmati pelbagai manfaat eksklusif. Antaranya termasuk Penghantaran Percuma Harian tanpa Perbelanjaan Minimum, tawaran akses awal VIP 50% diskaun, serta baucar VIP bernilai lebih RM4,400 — memberikan lebih banyak peluang untuk berjimat dalam setiap pembelian.

    Selain itu, ahli Shopee VIP juga boleh menikmati tawaran eksklusif daripada rakan kerjasama dalam kategori gaya hidup dan produktiviti seperti Trip.com, iQIYI, VIU, ClassPass, ChatGPT dan banyak lagi.

    Langgan Shopee VIP hari ini dan mula membeli-belah sempena Shopee 4.4 Jualan Hebat VIP untuk memaksimumkan penjimatan anda. Jwanji Jimat! Ketahui lebih lanjut di: https://shopee.com.my/m/4-4

    Hashtag: #Shopee

    The issuer is solely responsible for the content of this announcement.

    Mengenai Shopee

    Shopee ialah platform e-dagang terbesar merentas rantau di Asia Tenggara dan Taiwan, serta merupakan salah satu platform terkemuka di Brazil. Shopee memacu ekosistem digital yang inklusif dan mampan dengan membantu perniagaan beralih ke platform digital serta mengembangkan kehadiran dalam talian mereka, selain memperluas akses orang ramai kepada perkhidmatan digital dan memperkasa komuniti tempatan.

    Shopee menawarkan pengalaman membeli-belah yang mudah, selamat dan interaktif, dinikmati oleh jutaan pengguna setiap hari. Shopee juga merupakan penyumbang penting kepada ekonomi digital dengan komitmen kukuh untuk membantu jenama tempatan dan usahawan berkembang maju dalam e-dagang.

    Shopee ialah sebahagian daripada Sea Limited (NYSE: SE), sebuah syarikat teknologi global. Misi Sea adalah untuk meningkatkan kualiti hidup pengguna dan perniagaan kecil melalui teknologi menerusi tiga perniagaan terasnya: Shopee, Garena dan Monee.

  • 傳訊拓展助力中國品牌出海,任命李泳蘭為大中華區管理合夥人

    傳訊拓展助力中國品牌出海,任命李泳蘭為大中華區管理合夥人

    中國深圳 – Media OutReach Newswire – 2026年4月2日 – 作為首家創立於亞太地區的全球新聞通訊社,傳訊拓展(Media OutReach Newswire)宣布,任命李泳蘭女士(Kitty Lee)為大中華區管理合夥人。該職位為新設,旨在加速公司於中國內地及大中華區的業務增長。

    MOR Kitty Lee Profile Photo

    傳訊拓展為首家且唯一一家創立於亞太地區的全球新聞通訊社,致力支援中國內地企業拓展國際市場,透過其全球新聞稿發佈網絡,協助品牌提升知名度與聲譽。該網絡覆蓋超過200,000名記者及編輯,及500家行業媒體。其記者資料庫由分佈於全球的媒體研究團隊悉心維護並持續更新。傳訊拓展的新聞發佈服務已協助眾多中國內地客戶獲得權威媒體的報道,並吸引記者主動聯繫,展開深度專題採訪。

    此外,傳訊拓展確保將客戶新聞稿發佈至高權重的真實新聞網站上。隨著生成式AI引用(Gen AI‑Citation)日益普及,此優勢尤顯重要。其近期推出的結構化數據標記JSON‑LD技術,為客戶新聞稿進行技術結構優化,從而提升內容的AI可見性。目前,該通訊社正積極推動AI技術於新聞分發網絡、工作流程管理及發佈成效報告中的應用。

    傳訊拓展創始人兼首席執行官郭妙娥女士(Jennifer Kok)表示:「我們的核心目標始終如一,即全力支援公關及市場傳播專業人士於品牌建設中取得實效。透過我們全方位、以AI驅動的公關傳播SaaS平台,我們很高興為客戶提供一站式解決方案:由對接真實記者以最大化贏得媒體報道、建立具備AI可見性的網上新聞發佈服務,到提供支援一鍵自動下載、整合數據洞察及公關活動分析的多格式報告。這些全方位服務已切實為客戶帶來實際成果。」

    傳訊拓展正式宣布,擁有逾20年公關行業資深經驗,並長期致力協助中國品牌拓展海外市場的李泳蘭女士已加入公司,出任管理合夥人。李泳蘭女士此前使用傳訊拓展的新聞稿發佈服務多年,對公司精準理解客戶需求的能力及高品質的服務成果印象深刻。她表示:「在過往工作中,我深切體會到傳訊拓展所發揮的重要作用,亦見證其在幫助中國內地企業拓展國際市場過程中所建立的品牌信任。我期待於新角色中分享自身專業經驗,推動行業發展與創新,進一步提升公關行業的水平與效率。」

    郭妙娥女士續稱:「市場對權威新聞通訊社合作夥伴的需求持續上升,為我們深耕粵港澳大灣區、中國內地以至整個大中華區市場帶來機遇。李泳蘭女士正是我們所需要的人才:她不僅於區域公關及市場傳播領域擁有廣泛人脈,更對品牌傳播的核心目標有著深刻洞察。憑藉其資深行業經驗,她將帶領我們的市場拓展與產品開發。我們的願景是全面賦能中國企業,協助其於東南亞、東盟、亞太、美國、加拿大、拉丁美洲、英國及歐洲、中東及非洲等全球市場建立品牌知名度與品牌聲譽。」

    李泳蘭女士此前任職於福萊國際傳播諮詢公司,擔任高級副總裁兼合夥人,為零售、地產、醫療、旅遊及酒店等多個行業客戶提供專業傳播諮詢服務。她持有英國諾丁漢大學教育學碩士學位,以及香港浸會大學傳播學學士學位。其母語為粵語,並精通英語及普通話,將常駐香港工作。
    Hashtag: #MediaOutReachNewswire #pressrelease

    The issuer is solely responsible for the content of this announcement.

    關於傳訊拓展

    傳訊拓展是首家創立於亞太地區的全球新聞通訊社,是受亞太以至全球媒體、企業、機構及政府信賴的合作夥伴。

    自 2009 年成立以來,傳訊拓展致力推動公關行業發展,並透過 AI 及 SaaS 技術,重新定義新聞稿發佈,為公關及營銷傳播專家提供具數據洞察、公關活動分析的全方位傳訊解決方案。

    傳訊拓展擁有龐大的全球網絡,涵蓋逾 20 萬名記者及編輯、70,000多個媒體平台、1,500 家媒體夥伴合作並支援超過 40 種語言,是唯一保證新聞稿能逐字刊登於真實新聞網站的全球新聞通訊機構。透過於具高域名權威的媒體平台刊登新聞稿,有助提升搜尋引擎及 AI 模型的信任度,從而強化 SEO 及 GEO 表現,並提升品牌於大語言模型(LLMs)中的曝光度及引用機會。

    總部設於中國香港,並於中國內地、新加坡、日本、馬來西亞、泰國、越南及台灣設有辦事處,其全球新聞稿發佈網絡覆蓋亞太、東盟及東南亞、美國、加拿大、拉丁美洲、歐洲、中東及非洲。

    如需進一步了解其服務內容、解決方案及發佈網絡,請瀏覽:

  • Media OutReach Newswire Powers Chinese Brands Going Global with Kitty Lee as New Managing Partner, Greater China

    Media OutReach Newswire Powers Chinese Brands Going Global with Kitty Lee as New Managing Partner, Greater China

    SHENZHEN, CHINA – Media OutReach Newswire – 2 April 2026 – Media OutReach Newswire, Asia Pacific’s first and only global newswire, has appointed Ms Kitty Lee as Managing Partner, Greater China. This is a newly created role designed to accelerate the company’s growth in Mainland China and Greater China.

    MOR Kitty Lee Profile Photo

    As the first and only newswire company founded in Asia Pacific, Media OutReach Newswire is committed to supporting Mainland Chinese companies as they expand into international markets. The company helps them build brand awareness and reputation through its global press release distribution network, which reaches more than 200,000 journalists and editors across over 500 trade media outlets. The journalist database is researched and maintained by a team of media researchers based around the world. As a result, the distribution has helped Mainland Chinese clients garner earned media coverage and attract journalists’ inquiries for feature interviews.

    Additionally, the newswire guarantees news posting on its clients’ press release on real news sites with domain authority. This is especially important as the public are using Gen AI-Citation. Media OutReach Newswire has just launched JSON-LD (JavaScript Object Notation for Linked Data) Schema Markup to enhance the technical infrastructure of clients’ press releases and optimise AI visibility. The company continues to focus on adopting AI across its press release distribution network, workflows, and post-release reporting.

    Jennifer Kok, Founder and CEO, says: “Our focus has always been on supporting PR, marketing, and communications professionals in achieving real results in building brand awareness for their companies. Together with our Total PR and Communications AI-powered SaaS portal, our total solutions from connecting press releases with real journalists maximising earned media coverage, to creating AI-visible online news postings, and delivering auto-downloadable multi-format reports with data insights and PR campaign intelligence have provided clients with tangible results.”

    “We are pleased that Kitty, who brings over two decades of experience in the PR industry and a strong track record of helping Chinese brands successfully expand into global markets, has joined us as Managing Partner,” she added. “Having used Media OutReach Newswire’s press release distribution service for several years, she was impressed by the company’s deep understanding of client needs and the quality of its deliverables.”

    Kitty Lee added, “I have seen the important role that Media OutReach Newswire has played in my work, and the brand trust we have helped to achieve for Mainland Chinese companies expanding into global markets. I am inspired by the opportunity to contribute my knowledge, drive change, and foster innovation for the advancement and efficiency of the Chinese Mainland PR industry.”

    Ms Jennifer Kok, Founder and CEO of Media OutReach Newswire, further says, “The growing demand for an authentic newswire partner has created a clear opportunity for us to expand into Mainland China, GBA and Greater China. Kitty brings exactly what we need: deep relationships across this region’s PR and marketing community, and a clear understanding of what brand communications must achieve. Her in-depth industry knowledge will guide our market expansion and product development as we our business goal is to support Chinese Mainland companies to build their brand awareness and brand reputation across Southeast Asia, ASEAN, Asia Pacific, the USA, Canada, Latin America, UK & Europe, the Middle East, and Africa.”

    Kitty joins from FleishmanHillard, where she served as Senior Vice President & Partner, advising clients across retail, property, healthcare and travel & tourism sectors. She holds a Master’s degree in Education from the University of Nottingham and a Bachelor’s degree in Communications from Hong Kong Baptist University. A Cantonese native, she is fluent in English and Mandarin, and will be based in Hong Kong.

    Hashtag: #MediaOutReachNewswire #pressrelease

    The issuer is solely responsible for the content of this announcement.

    About Media OutReach Newswire

    Media OutReach Newswire is Asia Pacific’s first global newswire, serving as a trusted partner to media, corporations, agencies and governments across the region and the globe.

    Founded in 2009 as a champion of the PR industry, Media OutReach Newswire leverages AI and SaaS technology to redefine press release distribution, providing Total Communications Solutions with data insights and PR campaign intelligence for strategic communicators and PR professionals.

    With a global network of over 200,000 journalists and editors, 70,000+ media titles, 1,500 media partners, and more than 40 languages, Media OutReach Newswire is the only global newswire with guaranteed verbatim postings on real news sites. Press releases on authentic media with high domain authority are trusted by search engines and AI models, power SEO and GEO for AI search, surfacing brands for LLM citations.

    Headquartered in Hong Kong SAR, with offices across Chinese Mainland, Singapore, Japan, Malaysia, Thailand, Vietnam, and Taiwan, the global press release distribution network spans Asia Pacific, ASEAN, and Southeast Asia, the US, Canada, Latin America, Europe, the Middle East, and Africa.

    For more information about our services, solutions and network, please visit

  • MAXHUB Singapore Enables Smarter Collaboration Across Education and Corporate Environments with Future-Ready Technologies

    MAXHUB Singapore Enables Smarter Collaboration Across Education and Corporate Environments with Future-Ready Technologies

    SINGAPORE – Media OutReach Newswire – 2 April 2026 – MAXHUB Singapore, a leading provider of collaborative and audio visual communication technologies, is redefining the way organisations and institutions connect, present, and collaborate. With a strong focus on intuitive, interactive, and high-performance solutions, MAXHUB empowers both educational institutions and corporate organisations to meet the evolving demands of modern learning, communication, and teamwork.

    In collaboration with Audax, a leading visual technology solutions provider and the official distributor of MAXHUB Singapore, the brand is deploying future-ready technologies designed for seamless integration into classrooms, lecture halls, conference venues, meeting rooms, and other collaborative spaces.

    MAXHUB offers a comprehensive ecosystem of solutions designed to enhance engagement, productivity, and collaboration across a wide range of environments. The brand’s current lineup addresses the specific transformation goals, space requirements, and presentation needs of large-scale institutions.

    Advanced Technology for Learning, Meetings, and Collaboration

    MAXHUB’s suite of collaboration and visual communication solutions are engineered to support interactivity, inclusivity, and ease of use. From classrooms and lecture theatres to boardrooms and conference spaces, these products are built to deliver seamless and impactful user experiences.

    • MAXHUB XBoard V7 Interactive Flat Panel

    The MAXHUB XBoard V7 is a Windows-based (via optional OPS PC module) interactive flat panel designed for modern collaboration across both educational and corporate environments. Featuring a 4K touch display with high colour accuracy, it supports real-time annotation and multi-user interaction, making it ideal not only for interactive teaching and training sessions, but also for corporate meetings, presentations, workshops, and brainstorming sessions.

    Built to support hybrid collaboration, the XBoard V7 incorporates a Triple 50-megapixel AI-powered camera system and a 16-microphone array with Intelligent Audio Fence technology. These features help capture clear visuals and isolate voices while reducing background noise, creating more natural and inclusive experiences for both in-room and remote participants.

    In classroom settings, this supports more engaging hybrid learning; in meeting rooms and conference spaces, it enables clearer communication and more effective team collaboration. Wireless screen sharing via MAXHUB Share, AirPlay, Miracast, and Chromecast, along with BYOD support, further simplifies connectivity, allowing lessons, meetings, and presentations to proceed without technical disruption.

    • MAXHUB All-in-One Interactive LED Wall (Raptor Series V3)

    Designed for large classrooms, lecture theatres, auditoriums, conference venues, and event spaces, the MAXHUB All-in-One Interactive LED Wall (Raptor Series V3) delivers a seamless, large-format visual experience. Featuring ultra-high resolution, high brightness levels, and fine pixel pitch, it ensures content remains clear, vivid, and impactful even in expansive or well-lit environments.

    Beyond visual clarity, the interactive LED wall supports multi-touch interaction and real-time drawing, enabling dynamic presentations, live annotation, collaborative discussions, and audience engagement. This makes it well suited for educational lectures, institutional events, corporate town halls, conferences, and high-impact presentations where visibility and interaction are equally important.

    • MAXHUB CMA Series All-in-One Displays

    The MAXHUB CMA Series combines display, audio, and collaboration capabilities into a single, space-efficient solution suitable for classrooms, meeting rooms, and multi-purpose spaces. Its sleek, integrated design allows it to blend naturally into different environments without the need for complex external equipment.

    Engineered with intelligent power management, the CMA Series supports energy efficiency during extended use, aligning with sustainability considerations within corporate and educational institutions. Its flexible configuration options and compatibility with multiple collaboration platforms allow the solution to adapt easily to different room sizes, layouts, and teaching scenarios.

    Reducing Complexity and Supporting Operational Efficiency

    MAXHUB solutions are designed to support the operational and IT objectives of modern campuses and workplaces alike.

    The all-in-one design of the deployed MAXHUB solutions consolidates display, audio, camera, and collaboration tools into a single platform, reducing the need for multiple standalone devices.

    This simplifies installation, reduces cabling, and lowers long-term maintenance requirements. Centralised device management capabilities enable IT teams to monitor performance and deploy updates efficiently. The intuitive design also ensures accessibility for users with varying levels of technical familiarity, featuring plug-and-play functionality and wireless connectivity.

    More importantly, the intuitive design of the solutions ensures accessibility for users with varying levels of technical familiarity. Plug-and-play functionality, simple interfaces, and wireless connectivity allow users to make use of the technology more confidently, with minimal training required.

    A Vision for Future-Ready Collaboration

    MAXHUB’s approach to education technology is rooted in usability, inclusivity, and future readiness. The provision of all-in-one interactive flat panels, and large-format interactive LED display allows corporate offices and educational institutions to build a broader strategy for digital growth.

    MAXHUB is committed to supporting the creation of learning and collaboration environments that are interactive, inclusive, and designed for the future — from classrooms and lecture halls to meeting rooms and conference spaces.

    For more information about MAXHUB’s solutions, visit https://www.audax.com.sg/maxhub/.
    Hashtag: #Audax #Maxhub



    The issuer is solely responsible for the content of this announcement.

    About Audax

    With 16 years of experience in the technology industry, Audax has grown from a visual solutions provider for real estate developers and corporate clients into a comprehensive technology solutions company. Today, Audax delivers a range of services, including architectural visualization, corporate conferencing solutions, workplace automation through robotics, and customized technology solutions for diverse industries.

  • DDU Club舉辦《貼地女神》競選,10位女神進入最後階段,爭奪十萬獎金寶座

    DDU Club舉辦《貼地女神》競選,10位女神進入最後階段,爭奪十萬獎金寶座

    最後四強全港首次進行4日3夜24小時線上直播,與觀眾全程互動

    香港 – Media OutReach Newswire – 2026年4月2日 – DDU.Club (點點優)舉辦之《貼地女神》競選已進入最後階段,十位參賽者將爭奪冠軍寶座及港幣 10 萬元獎金。此選美活動旨在選出具備真實個性且「貼地」的香港女生,與大眾建立互動。

    投票期由即日起至四月中旬結束,公眾可於 DDU Club 官方網站(https://ddu.club/diva/)註冊成為會員並投票
    投票期由即日起至四月中旬結束,公眾可於 DDU Club 官方網站(https://ddu.club/diva/)註冊成為會員並投票

    瀏覽量突破百萬,網友齊支持《貼地女神》
    《貼地女神》自活動開始,於各平台累積超過 100 萬次瀏覽,互動次數接近 30,000 次。在早前的海選階段,參賽者需完成即興任務以測試應變能力,並獲得不同直播主、藝員及歌手等參與支持。

    在為期兩日的「女神訓練班」集訓中,十強參賽者接受了化妝、攝影、運動及烘焙等任務挑戰,同時在 HKPPN (香港專業攝影師學會)專業攝影師改造下,為十位女生塑造出嶄新的形象,展現出參賽者的真實個性與魅力。

    4天3夜全天候直播互動
    最後四強名單產生後,參賽者將於 4 月 24 日至 27 日入住「直播屋」,進行 4 日 3 夜的全天候線上直播,內容可於 YouTube 頻道「貼地女神」@DIVAHK2026 觀看,大家可以提早訂閱及追蹤「貼地女神」頻道。

    觀眾可於直播期間即時留言參與互動,相關留意將直接影響參賽者的任務表現。此外,觀眾亦可於參賽者出席任務時,親臨現場表達支持。

    投票現已開始,十強爭取晉級席位
    本屆冠軍將獲得港幣 10 萬元現金獎及品牌廣告合約。目前十位參賽者正爭奪四強席位,名單包括:

    • 03 黃芷菱,Hestia (@tszling_hestia)
    • 11 呂璇曦,曦曦 (@heyesss_)
    • 27 羅珮文,Pam (@pppamelalaw_0313)
    • 29 簡思恩,Melody (@ksymelody)
    • 30 鄭詠瑜,阿Yu (@aryuuu.c)
    • 33 張天欣,天欣 (@tinyan_0129)
    • 36 譚加穎,Janet (@letsgocrazyjanet)
    • 38 劉溫馨,Virginia (@lau_wanhing)
    • 40 余紫晴,事頭婆 (@elizabethyu_)
    • 46 呂伊恩,Sarah (@sarahyan717.19)

    投票期由即日起至四月中旬結束,公眾可於 DDU Club 官方網站(https://ddu.club/diva/)註冊成為會員並投票。此外,於 DDU Club 購買任何產品並在結帳時填寫參賽者姓名,每張訂單將額外計算為一票,且不設投票上限。

    贊助品牌資料
    本次活動獲得多個品牌贊助(排名不分先後):
    DDU.CLUB (點點優)
    專為客戶提供全球優質品牌的購物平台,以快捷和簡約的理念讓消費者能夠輕鬆瀏覽和選購心儀的產品。
    立即投選《貼地女神》四強: http://DDU.CLUB/DIVA

    海港飲食集團(香港)
    海港飲食集團(香港)於 1999 年創立,憑著高性價比的點心和菜餚,至今已發展成為連鎖大型中式酒樓集團,現時在香港經營著 38 間分店,並積極物色拓展機會。

    皇冠爐具
    皇冠爐具擁有近五十年歷史,專注生產高性能燃氣灶具、抽油煙機、燃氣熱水器及電烤爐等產品,品牌在港澳、北美、澳洲及中國內地享負盛名。

    ZWILLING J.A. Henckels HK 德國孖人牌
    誕生於 1731 年,是世界上現存古老的商標之一。起源於舉世聞名的德國刀劍之城索林根(Solingen),以獨特的刀具鋼材配方及工藝聞名,是全球廚用刀具的代表品牌。

    法國專利科研:Manhaé – 膠原彈 Manhaé Collagène Expert
    專為對抗女性 25 歲後面臨的「膠原蛋白危機」而設計,結合法國專利技術與臨床實證功效,幫助女性重塑飽滿、水潤、容光煥發的年輕肌膚。

    BEE & YOU 蜂毒護膚系列
    取自珍貴又強效的天然成分,透過頂尖科技融入每一滴精華當中,滿足撫平細紋、緊緻臉部線條及追求透亮膚色的需求。

    MORAZ
    選址鄰近死海的加利利山自設植物園,利用傳統獨特萃取技術提煉高濃度草本精華,保留百分百高效植物活性成分,針對各種肌膚問題提供醫療輔助及個人護理產品。

    skin.BIOTICS
    嫩肌亮膚系列結合瑞士研究所的科技,將天然泉水與科研活性成分融合,為肌膚提供深層滋養。

    Will Legend®
    WillNature®系列產品不含刺激性化學物質、無毒、無刺激性,可用於家居、廚房和食品加工設施,對人類、動物、社區和自然安全;同時獲得美國國家環境保護局(US EPA)批准,可安全用於嬰兒、兒童和寵物上。
    Hashtag: #貼地女神 #DIVAHK #DDUClub #全民投票 #10萬獎金 #最後四強 #買嘢支持我 #真人實境SHOW #香港綜藝 #娛樂綜藝 #真人秀


    The issuer is solely responsible for the content of this announcement.

  • 打機賺錢:ShopBack引領「玩轉購物」新浪潮 累計發放超過500萬港元現金獎賞 沉浸式「玩轉復活彩蛋」盛大啟動

    打機賺錢:ShopBack引領「玩轉購物」新浪潮 累計發放超過500萬港元現金獎賞 沉浸式「玩轉復活彩蛋」盛大啟動

    香港 – Media OutReach Newswire – 2026年4月2日 – 亞太地區領先的購物及現金回贈平台 ShopBack今日欣然宣佈,其官方應用程式中的 ShopBack Play 項目,正快速打破網購與遊戲的邊界,讓每個人都能在娛樂中輕鬆獲利。透過將流動遊戲與現金獎賞無縫銜接,ShopBack 已正式從單一的網購交易工具轉型為高互動性的打機賺錢(Play-to-Earn)」生態系統。截至目前,平台已透過其遊戲化功能向用戶發放超過500 萬港元的現金回贈(Cashback)。

    隨著復活節長假臨近,ShopBack 乘勝追擊,宣佈推出 2026「玩轉復活彩蛋」(Easter Egg Hunt 大型企劃。自4月3日起至4月7日,歡迎Z 世代與千禧一代下載ShopBack官方App探索多重驚喜,將休閒時光轉化為實質回報,力證在現代流行零售版圖中,娛樂性已是全新的「通用貨幣」。

    ShopBack 於 4 月 3 日至 7 日啟動「玩轉復活彩蛋」,開啟一場「遊戲」與「獲利」交織的資本樂遊之旅。
    ShopBack 於 4 月 3 日至 7 日啟動「玩轉復活彩蛋」,開啟一場「遊戲」與「獲利」交織的資本樂遊之旅。

    量化所得:獲利娛樂的崛起

    從購物到主動尋求獲利娛樂的行為轉變,可從 ShopBack App 創紀錄的互動數據中得到佐證:ShopBack Play目前已整合並帶動下載超過 1,200 款精選遊戲。除了目前已發放總額超過 500 萬港元的獎賞支出,平台更孕育了一批全新的「超級賞金獵人(Super Earners)」—— 表現最佳的用戶僅透過達成遊戲里程碑,便成功賺取了超過3 萬港元的現金獎賞。這標誌著 ShopBack Play 已成為一眾機迷手中極具策略性的現金回贈利器。

    2026 玩轉復活彩蛋:多維度獎賞矩陣

    不同於傳統節日企劃僅聚焦於刺激消費,ShopBack 的「玩轉復活彩蛋」更強調社群連結與價值捕捉。為期 5 天的活動(4 月 3 日至 7 日)推出兩大挑戰活動,旨在最大化用戶玩家的「收益率」:

    1. 「日日爆彩蛋」—— 驚喜盲盒:在每日特定的Happy Hours內,用戶只需在 App 內的「紅區(Red Zone)」達成指定里程碑,即可解鎖驚喜「彩蛋」盲盒。這些彩蛋內含高達 HK$100 的即時現金回贈,為日常流程注入高回報的探索樂趣。
    2. 「多人同心解獎賞」—— 群體獲利:ShopBack提出社交遊戲化的創新試驗,推出社群協作挑戰。若參與人數達到 40,000 人次,將觸發總額高達 HK$20,000 的社群獎池,全體參與者皆有機會贏取該獎賞。

    全新範式:打破交易界限

    「我們正在見證一場零售業的結構轉變:購物不再是單純的任務或消遣,ShopBack Play將它變成了一場好玩的『尋寶』遊戲,讓用戶買得開心的同時,還能輕鬆賺到實質回報。」ShopBack東亞地區總經理尹子良(Arthur Wan)先生表示:「透過 ShopBack Play,我們已超越簡單的現金升級回贈,進入了『Play-to-Earn』的超級體驗。今年復活節,我們不僅提供網購優惠,更提供一場獎金實際、回報可觀的沉浸式狩獵之旅。我們正引領香港玩家實現『打機賺錢』。」

    今年復活節,與其送朱古力,不如送自己實質獎賞。來 ShopBack Play玩遊戲領現金,讓假期不只驚喜,更有「金」喜。

    Hashtag: #ShopBack

    The issuer is solely responsible for the content of this announcement.

    關於 ShopBack

    ShopBack 集團成立於 2014 年,總部設於新加坡,是亞太地區領先的購物、現金回贈及支付生態系統,業務廣泛開展於 13大活躍市場,服務超過6,000萬名用戶。讓購物旅程更具價值是ShopBack的使命,透過創新的 ShopBack Play 功能引領「打機賺錢(Play-to-Earn)」潮流,將商務與娛樂深度融合。除了賦能消費者外,ShopBack 亦是數千個品牌商家的戰略增長引擎,精準提供以績效為根本的營銷方案,助力商家提升市佔率並實現深度轉化。隨著 ShopBack Pay 業務的擴展,集團持續重塑零售金融的未來,構建無縫支付基建,完美連接數碼獎賞與現實消費。

    詳情請瀏覽官方平台:

  • From Gaming to Gaining: ShopBack Hong Kong Redefines “Shoppertainment” with over HK$5M Milestone and Immersive Easter Egg Hunt

    From Gaming to Gaining: ShopBack Hong Kong Redefines “Shoppertainment” with over HK$5M Milestone and Immersive Easter Egg Hunt

    HONG KONG SAR – Media OutReach Newswire – 2 April 2026 – ShopBack, the leading shopping and Cashback platform in Asia-Pacific, is pleased to announce that ShopBack Play is rapidly breaking the barriers between online shopping and gaming, making earning rewards effortless and fun for everyone.By seamlessly bridging mobile games with cash prizes, ShopBack has evolved from a simple shopping tool into a high-engagement “Play-to-Earn” ecosystem. To date, the platform has already given back over HK$5 million in Cashback to users through its gamified features.

    As the city welcomes the festive break, ShopBack is set to catalyze this momentum with the launch of its 2026 Easter Egg Hunt. From April 3 to April 7, the campaign will welcome Gen Z and Millennial cohorts to download the official ShopBack App and discover a world of surprises — where every discovery is a chance to win, turning leisure into leverage and proving that in the modern retail landscape, entertainment is the “new currency”.

    ShopBack launches the 2026 Easter Egg Hunt from April 3 to April 7, start hunting for capital—where gaming meets gaining.
    ShopBack launches the 2026 Easter Egg Hunt from April 3 to April 7, start hunting for capital—where gaming meets gaining.

    The Quantifiable Rise of Gamified Earning

    The shift from shopping to active “gaining” is backed by record-breaking engagement metrics within the ShopBack app: Over 1,200 curated game titles have been integrated and downloaded on ShopBack Play. Building on a track record of over HK$5 million in rewards already delivered to our community, the platform has cultivated a new class of “Super Earners.” The top-performing user has successfully extracted over HK$30,000 in Cashback rewards simply by mastering game milestones—positioning ShopBack Play as a sophisticated Cashback tool for avid gamers.

    2026 Easter Egg Hunt: A Multi-Dimensional Reward Matrix

    While traditional holiday campaigns focus on consumption, ShopBack’s Easter Egg Hunt focuses on Community and Catch-up. The 5-day campaign (April 3-7) introduces two flagship challenges designed to maximize player “yield”:

    1. “Easter Egg Everyday” – The Blind Box Thrill: During dedicated daily Happy Hours, users who reach specific milestones in the app’s “Red Zone” will unlock surprise loot “Easter egg” boxes. These eggs contain instant Cashback rewards of up to HK$100, adding an element of high-stakes discovery to the daily routine.
    2. “United to Unlock” – The Power of Solidarity: In a bold move toward social gamification, ShopBack introduces a collaborative community challenge. If collective participation reaches the 40,000 opt-in benchmark, a massive HK$20,000 prize pool will be unlocked, and every participant stands a chance to win.

    A New Paradigm: Beyond the Transaction

    “We are witnessing a transformation in retail, where shopping goes beyond a simple task or pastime. ShopBack Play redefines the experience as an engaging ‘treasure hunt’, enabling users to enjoy shopping while earning real rewards effortlessly,” says Mr. Arthur Wan, General Manager of East Asia Cluster at ShopBack. “With ShopBack Play, we have evolved past a simple Cashback upgrade into the next level of ‘Play-to-Earn’. This Easter, we aren’t just offering discounts; we are presenting an immersive hunt where the stakes are real, and the rewards are tangible. We are moving Hong Kong from Gaming to Gaining.”

    This Easter, swap the chocolates for real rewards. Dive into ShopBack Play to earn real cash—making the holiday not just a treat, but a “treasure-filled” retreat.

    Hashtag: #ShopBack

    The issuer is solely responsible for the content of this announcement.

    About ShopBack

    Founded in 2014 in Singapore, ShopBack Group is the leading shopping, Cashback, and payments ecosystem in the Asia-Pacific, serving over 60 million users across 13 vibrant markets. Driven by a mission to make every shopping journey rewarding, the platform seamlessly integrates commerce with entertainment, pioneering the “Play-to-Earn” movement through its innovative ShopBack Play feature. Beyond consumer empowerment, ShopBack serves as a strategic growth engine for thousands of merchants and brands, providing sophisticated, performance-based marketing solutions that drive measurable outreach and high-intent engagement. With the expansion into ShopBack Pay, the Group continues to redefine the future of retail finance, offering a frictionless payment infrastructure that bridges the gap between digital rewards and real-world spending.

    For further details and to start earning Cashback today, visit:

  • Activate Launches CloudBox as a Next-Generation Enterprise Cloud Platform for Secure and Compliant Digital Infrastructure

    Activate Launches CloudBox as a Next-Generation Enterprise Cloud Platform for Secure and Compliant Digital Infrastructure

    SINGAPORE – Media OutReach Newswire – 2 April 2026 – Activate Interactive Pte Ltd (“Activate Interactive”), a Singapore-based technology consultant, has launched CloudBox by Activate Interactive (“Cloudbox”), its first major proprietary enterprise cloud platform designed to simplify, secure, and accelerate cloud adoption for enterprises and government agencies in Singapore and the region.

    Activate Interaction Cloud Box
    Activate Interaction Cloud Box

    Designed to meet and comply with Singapore government’s IM8 cloud security standards, ISO 27001 and the Data Protection Trustmark (DPTM) framework for accountable data protection requirements, the platform reflects Activate Interactive’s engineering-led approach to developing compliant, modular, and future-ready infrastructure aligned with the nation’s stringent digital standards.

    Engineering Cloud Confidence Through Expertise

    CloudBox reflects the company’s deep expertise in cloud engineering and secure infrastructure design. Built from the ground up as an enterprise-grade cloud platform, it provides organisations with the assurance that their cloud environments are secure, compliant, and scalable from initial deployment.

    First launched internally in September 2025 to support Activate Interactive’s own projects, the solution has since matured into a robust platform ready for broader market adoption. It delivers end-to-end infrastructure automation through pre-validated blueprints and embedded compliance frameworks, enabling faster and more consistent deployments across complex environments.

    “Cloud transformation often stalls at the intersection of innovation and compliance,” said Joel Chin, Chief Executive Officer of Activate Interactive. “CloudBox is engineered to remove that friction by embedding governance, compliance control and secure architecture directly into the platform. This allows organisations – from startups and SMEs to large enterprises in highly regulated industries such as telecommunications and financial services to deploy Singapore government-like environments that are secure, compliant and architecturally consistent from day one, while accelerating deployment and reducing audit overhead.”

    Raising the Bar for Secure and Scalable Infrastructure

    The latest enhancements to the platform include a redesigned blueprinting engine that supports parallel dependency execution and multi-account orchestration for large-scale operations. These improvements enable CloudBox to provision environments faster, while maintaining architectural consistency and strengthening security controls.

    With its streamlined automation framework, CloudBox can now provision a secure cloud infrastructure in as few as five days, 60 percent faster than traditional cloud deployments, significantly accelerating go-to-market timelines for digital initiatives.

    Built-in unified compliance frameworks further simplify security governance, audits, and resource management, saving organisations up to two to three weeks per application while ensuring consistent adherence to regulatory and enterprise standards.

    Security is embedded from inception. The platform applies least-privilege practices and
    IM8-inspired guardrails, delivering built-in protection from the initial deployment stage. Compliance is integrated directly into blueprint design through DPTM-aligned and
    residency-aware defaults that support data sovereignty requirements.

    Additional capabilities such as automated drift detection, lifecycle monitoring, and immutable audit trails reinforce security across the platform’s lifecycle. An extensibility layer with APIs, event-driven hooks, and policy-injection points enables organisations to customise deployments according to their specific governance requirements.

    By reducing reliance on manual configuration and manpower involvement, CloudBox enables leaner operations and lowers engineering dependency, achieving operational cost savings of up to 65 percent.

    Addressing Real-World Enterprise Challenges

    Organisations managing complex, multi-environment infrastructure face mounting regulatory and operational challenges. CloudBox is designed to deliver consistent, secure, and predictable deployment in environments where compliance and scalability are crucial.

    Key capabilities include:

    • Data Residency Control: Region-locked provisioning and DPTM-aligned deployments that support local regulatory requirements.
    • Modular Deployment: Incremental adoption of network, security, and compute modules for seamless integration into existing environments.
    • Governance and Standardisation: Consistent architectural patterns across teams, reducing configuration drift and audit overhead.
    • Cost Predictability: Built-in controls that support region-aware resource management and predictable scaling.

    The platform’s self-service portal further streamlines environment setup with pre-secured, compliant configurations that reduce manual effort and accelerate provisioning.

    Strategic Expansion across Southeast Asia

    As part of its regional growth strategy, Activate Interactive has formed a strategic partnership with Inphosoft, an IT solutions and services provider in Indonesia, to expand the reach of its enterprise cloud platform across Southeast Asia. The collaboration brings local expertise to support customised deployments that meet market-specific regulatory requirements.

    Activate Interactive is also exploring opportunities to extend CloudBox into the Middle East in 2026.

    Governance, Compliance, and Trust by Design

    Activate Interactive operates under an Information Security Management System aligned with ISO/IEC 27001:2022, ensuring a structured approach to risk management, regulatory compliance, and continual improvement across all projects.

    Through DevSecOps practices such as automated security testing, routine risk vulnerability assessments, and close collaboration with agencies, including GovTech Singapore, Activate Interactive maintains alignment with evolving cybersecurity requirements and upholds a consistent standard of trust and governance.

    A Milestone for Activate Interactive’s Engineering Culture

    The launch of CloudBox marks a strategic milestone for Activate Interactive, marking its evolution from a technology implementation partner to a product-driven innovator delivering enterprise-grade digital infrastructure solutions.

    The platform underscores Activate Interactive’s commitment to shaping the digital backbone of enterprises and government agencies across the region.




    The issuer is solely responsible for the content of this announcement.

    About Activate Interactive

    Founded in 1997, Activate Interactive Pte Ltd is a leading technology consultancy in Singapore that fuses strategy consulting, creativity, and engineering to drive digital innovations.

    We offer quality, cost-effective and impactful end-to-end application development, including mobile and web applications, cloud technology, UI/UX design and more.

    We integrate digital technology into all business areas, helping clients remove technology roadblocks and increase their efficiency to better serve and deliver value to their communities, regardless of their business size and type. We aspire to help people live better and healthier with technology by providing holistic solutions to improve population health.

    To learn more about CloudBox and upcoming regional initiatives, organisations and partners are invited to for enquiries and collaboration opportunities.

  • Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026

    Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026

    HONG KONG, CHINA – Media OutReach Newswire – 2 April 2026 – Lee Kum Kee Sauce (“Lee Kum Kee”), a global leader in sauces and condiments, proudly served as the Official Sauce and Condiment Partner for the prestigious Asia’s 50 Best Restaurants 2026 awards ceremony in Hong Kong, China. The event marked the first time the celebrated culinary award had taken place in Hong Kong, making the occasion especially significant for the city and the wider Asian dining community.

    Asia's 50 Best Restaurants Awards Ceremony 2026. Photo credit: Asia's 50 Best Restaurant
    Asia’s 50 Best Restaurants Awards Ceremony 2026. Photo credit: Asia’s 50 Best Restaurant

    From 23-25 March, Lee Kum Kee brought together top chefs, diverse cultures and industry communities through a range of thoughtfully curated experiences, bringing authentic Asian flavours to the global stage. As well as reaffirming the brand’s Asian roots and international perspective, its involvement reflected an enduring commitment to preserving culinary heritage and driving gastronomic innovation.

    Asian Flavour Duet: A Culinary Journey Through Heritage and Innovation

    Helping to build momentums for this year’s awards, Lee Kum Kee collaborated with Vicky Cheng, the acclaimed Executive Chef and owner of WING, to co-create the “Asian Flavour Duet”, a Hong Kong-style late-night supper party on 24 March. Hosted at two Hong Kong culinary landmarks, the experience unfolded in two chapters – “Paying Tribute to Heritage” and “Innovative Fusion” – and invited guests to explore the limitless possibilities of Asian flavour.

    The evening began at the century-old Lin Heung Lau teahouse, a space filled with nostalgia and memories for generations of Hong Kongers. Chef Vicky reinterpreted classic Hong Kong late-night dishes using signature Lee Kum Kee sauces, while guests were immersed in the warmth of the historic venue.

    (Left) Chef Vicky presents classic Hong Kong late-night dishes at Lin Heung Lau; (Right) Guests enjoying the nostalgic flavours.
    (Left) Chef Vicky presents classic Hong Kong late-night dishes at Lin Heung Lau; (Right) Guests enjoying the nostalgic flavours.


    The celebration then moved to Medora, Chef Vicky’s Western dining space, where an “Innovative Fusion” was revealed. He showcased his modern culinary philosophy by incorporating Lee Kum Kee sauces with contemporary techniques to create bold, unexpected dishes. Guests also enjoyed specially crafted cocktails infused with Lee Kum Kee sauces, alongside a delightful yet refined sauce-inspired gelato, demonstrating a harmonious interweaving of savoury, umami, sweetness and spice.

    The multisensory journey seamlessly blended tradition with innovation, exploring the future of cuisine while highlighting Lee Kum Kee’s role as a global gateway to Asian culinary culture.

    At the event, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee, commented, “Tonight, we are honoured to celebrate Hong Kong’s late‑night food culture with Chef Vicky and the global culinary community. From the legacy of Lin Heung Lau to the forward‑looking spirit of Medora, we are proud to be part of the creative journey and help showcase the depth of Asian flavours on the world stage.”

    Celebrating a Gastronomic Brilliance with the Highest Climber Award Sponsored by Lee Kum Kee

    During the awards ceremony on 25 March, Lee Kum Kee’s booth showcased a range of the brand’s acclaimed classic sauces and innovative products. Guests sampled specially crafted bites featuring Lee Kum Kee sauces, engaging directly with the flavours and techniques that have made the brand a trusted partner in both home and professional kitchens worldwide.

    Guests taste creative canapes: beef cheek guabao and shrimp dumpling with egg white; and exchange culinary insights at the Lee Kum Kee booth.
    Guests taste creative canapes: beef cheek guabao and shrimp dumpling with egg white; and exchange culinary insights at the Lee Kum Kee booth.


    As part of the evening’s celebration of the region’s most exceptional culinary talents, the Highest Climber Award sponsored by Lee Kum Kee was presented to Lamdre in Beijing by Chef Park from Atomix (No.1 in North America’s 50 Best Restaurants 2025). Lambre was applauded for its pioneering plant-based dining space that promotes healthy, sustainable living while honouring Chinese biodiversity in its menus.

    Lamdre claims the Highest Climber Award sponsored by Lee Kum Kee. Photo credit: Asia’s 50 Best Restaurants
    Lamdre claims the Highest Climber Award sponsored by Lee Kum Kee. Photo credit: Asia’s 50 Best Restaurants


    In addition, WING, led by Chef Vicky, achieved an impressive second place in 2026 Asia’s 50 Best Restaurants list. The restaurant had also previously ranked No. 11 on The World’s 50 Best Restaurants list in 2025, underscoring its continued international acclaim.

    Building the Future Together: Deepening Global Partnerships

    With the success of this prestigious awards ceremony in Hong Kong, China, Lee Kum Kee looks forward to deepening its collaboration with leading talents in the global culinary community. By continuing to champion Asian flavours and foster meaningful dialogue and exchange, the brand will continue to bring the spirit of Asian cuisine to kitchens and dining tables around the world.
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    About Lee Kum Kee

    Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.

    About Asia’s 50 Best Restaurants

    Launched in 2013, Asia’s 50 Best Restaurants aims to showcase the outstanding achievements and diverse culinary landscape of the region. The list is determined by the Asia’s 50 Best Restaurants Academy, a panel of over 350 culinary experts from across Asia who vote independently based on their specialised knowledge of the local dining scene. The Asia’s 50 Best Restaurants series includes the awards ceremony and list announcement, creating a premier networking platform for restaurateurs, media, seasoned travelers and culinary connoisseurs to celebrate the exceptional service, passion and talent in the dining industry.