HONG KONG SAR – Media OutReach Newswire – 25 June 2026 – With top teams from around the world gearing up for the hotly contested Hong Kong International Dragon Boat Races this weekend (June 27-28), participants and spectators can expect a bumper programme of action, fun and entertainment along the Victoria Harbour waterfront in Tsim Sha Tsui – one of the city’s most vibrant districts known for its iconic skyline views and tourist attractions.
There is much to celebrate. This year marks the 50th anniversary of the Hong Kong International Dragon Boat Races as well as 35th anniversary of both the co-organiser, Hong Kong China Dragon Boat Association, and the sanctioning body, International Dragon Boat Federation (IDBF). The IDBF added to the occasion by announcing earlier this year the relocation of its headquarters back to Hong Kong.
Riding on the wave of excitement, the organiser, Hong Kong Tourism Board (HKTB), extended the annual Hong Kong International Dragon Boat Festival period to 13 days (June 19 – July 1), beginning on the historic Tuen Ng Festival (Dragon Boat Festival) and concluding on July 1, which is the 29th anniversary of the Establishment of the Hong Kong Special Administrative Region (HKSAR).
As the headline international flagship event of “Hong Kong Summer Fun”, Dr Peter Lam, Chairman of the HKTB, said the Festival not only ran over a longer period, but also featured a stronger race line-up and more vibrant entertainment programmes than in previous years, offering an experience found only in Hong Kong for locals and visitors, while showcasing Hong Kong’s position as the Events Capital of Asia.
More than 220 teams from 16 countries and regions will compete for top honours in the world‑renowned setting of Victoria Harbour. This year’s event also introduces the special 50th Anniversary Fishermen Invitational Cup and the 50th Anniversary Championship, paying tribute to the traditional spirit of dragon boat racing.
Visitors will be able to enjoy a series of thematic activities along the Avenue of Stars, including a 22-metre traditional wooden dragon boat, a dragon boat-themed installation in collaboration with the new film Minions & Monsters, live music performances and a line-up of intangible cultural heritage performances, including martial art Wing Chun, Chinese juggling diabolo, traditional musical instruments ruan and guzheng.
Visitors can enjoy a series of thematic activities at the “Sun Life Hong Kong International Dragon Boat Festival” which runs until July 1.
Highlighting Hong Kong’s reputation as the birthplace of modern international dragon boat racing, as well as its strengths as a global hub city, the IDBF has taken a significant step in its long‑term global strategy with the formal incorporation of International Dragon Boat Federation Limited in Hong Kong on 29 April 2026.
“Incorporation in Hong Kong is not a conclusion, but a beginning. It anchors our Federation in the city where our international story started and strengthens our ability to serve our members and the global dragon boat family,” said Claudio Schermi, President of the IDBF.
As part of this new chapter, the IDBF has applied for funding under “the Pilot Scheme to Strengthen the Presence of Hong Kong in Asian and International Sports Associations”, which was recently introduced by the HKSAR Government’s Culture, Sports and Tourism Bureau. The Pilot Scheme is an initiative designed to support Asian and international sports associations establishing their headquarters or regional headquarters in the city.
The Dragon Boat Festival has a long and colourful history dating back more than two thousand years. Held each year on the fifth day of the fifth lunar month, the day commemorates the patriotic poet Qu Yuan.
According to legend, Qu committed suicide for his beliefs by throwing himself into the Luo River. The villagers nearby raced out on their dragon boats, banging gongs and drums to scare away fish and other underwater creatures to stop them from eating Qu’s body. The tradition continues to this day, with dragon boat competitions taking place at locations across Hong Kong, each reflecting the unique characteristics of its neighbourhood.
Traditional dragon boat treats feature prominently during the festival, notably zongzi. These glutinous rice dumplings, traditionally wrapped in bamboo leaves and steamed or boiled, are widely available during the festive period.
The Fund is beginning to generate tangible international outcomes, including awards, nominations and co-productions across music, film, games and the arts, while expanding opportunities for overseas performances, international events and cross-border collaborations.
To date, projects supported by the Fund have been implemented across 23 countries and regions, generating new forms of international collaboration within the creative industries.
TOKYO, JAPAN – Media OutReach Newswire – 25 June 2026 – Held on Friday, June 5, 2026, the “Japan Creator Support Fund Progress Report Meeting” served as a platform for organizations selected under the “Support Programs for Creator Development & Cultural Facilities Function Enhancement” and the “Creator Support Program (Program Development and Implementation)” to present the outcomes of their projects from FY2025. The event, took place at the Ministry of Education, Culture, Sports, Science and Technology (MEXT), Tokyo, highlighted growing international engagement through overseas performances, participation in major international events, and cross-border collaborations, with supported projects generating tangible results including awards, nominations, co-productions, and institutional partnerships across music, film, games, visual arts, and the performing arts.
Now entering its third year, the Japan Creator Support Fund is a government-backed, multi-year national initiative supported by the Agency for Cultural Affairs that aims to nurture emerging creators and artists while strengthening cultural institutions that serve as hubs for creative activity and public engagement. The Fund, delivered through the Japan Arts Council, also promotes international exchange and overseas expansion opportunities, helping Japanese creators and cultural organisations build global networks and reach new audiences.
The progress report meeting opened with remarks from Mr. Shigeki Kobayashi, Vice Minister of Education, Culture, Sports, Science and Technology. Noting the government’s commitment to strengthening Japan’s creative industries, Vice Minister Kobayashi emphasised that “creators and artists themselves are the source of compelling content,” reaffirming the importance of sustained investment in creative talent and international exchange. At the report meeting, representatives from the Japan Arts Council provided an overview and progress update on the Japan Creator Support Fund, reporting that supported projects have generated international activity across 23 countries and regions, spanning Asia, Europe, North America and beyond. Achievements reported for FY2025 included selections at the Berlin International Film Festival, Cannes Directors’ Fortnight and Annecy International Animation Film Festival, performances at London’s Royal Opera House, international touring projects, and new collaborations between Japanese and overseas cultural organisations. Further information on program results, case studies and upcoming international activities can be found in the Notes to Editors below.
At the report meeting, four organizations each introduced its project, reporting on progress to date as well as key challenges, future plans and areas for further development.
Japan Performing Arts Solidarity Network introduced SOIL Fellowship Program (Stage for Originality, Innovation, and Leadership), an initiative designed to cultivate producers and strengthen the international positioning of Japanese performing arts. In FY2025, program participants took part in pitching events in London and Edinburgh, presenting their work to performing arts professionals from around the world. The project aims to enhance the global presence of Japanese theatre, facilitate the international circulation of works, and foster the accumulation and sharing of professional expertise.
Tokyo Metropolitan Theatre presented TMT Gear – The Creator Support Project, which seeks to strengthen Japan’s international presence in contemporary performing arts through the development of globally active creators and the enhancement of theatre staff expertise. FY2025 activities included on-the-job training during overseas performances, international networking with performing arts professionals, work-in-progress presentations in the fields of performing arts and music, and 8K recording and technical training initiatives undertaken by the theatre’s video media team.
KINEMA CIRTUS reported on the Global Anime Challenge (GAC), a program designed to provide learning opportunities for emerging talent and foster the next generation of leaders in Japan’s animation industry. In FY2025, participants attended domestic workshops and undertook internships at overseas animation studios, gaining practical knowledge across key areas of the industry, including international collaboration, production and business development. The project also identified future priorities, including strengthening support from participating studios and expanding opportunities for internationally focused animation production.
Jikei Gakuen School Corporation – Tokyo Communication Arts College introduced Immersive Media Lab++, an immersive content creator development program delivered in collaboration with XR company STYLY. During FY2025, the project focused on establishing the foundations of its curriculum and conducting overseas research visits to inform program development. Participants also reported on experiences gained through hackathons and study visits to the United States. Beginning in FY2026, the program plans to introduce year-round courses for students alongside overseas training opportunities and expanded international partnerships.
For further information, please visit the official Japan Creator Support Fund website, which provides updated information on selected organizations, upcoming exhibitions and performances, event information, creator interview videos, and creator profiles. https://creator.ntj.jac.go.jp
APPENDIX: KEY FY2025 RESULTS, INTERNATIONAL ACHIEVEMENTS AND UPCOMING FY2026 ACTIVITIES
Support Program Achievements
Creator & Artist Development Support Program Activities carried out under the supported projects have included participation in overseas events, performances in Europe, research conducted abroad, and other initiatives. These initiatives have produced results such as awards, nominations, and co-productions across various fields, including music, film, and games. Through the strengthening of domestic and international networks and professional guidance, a solid foundation is being steadily built for full-scale overseas expansion.
Key FY2025 Results:
Number of creators supported: 544
Number of advisors involved: 301
Domestic performances/exhibitions: 163
Overseas performances/exhibitions: 165
Total attendance across domestic and international events: 873,761
Countries and regions involved (23 total): Ireland, United States, Italy, India, United Kingdom, Australia, Canada, Singapore, Switzerland, South Korea, China, Germany, France, Vietnam, Malta, Taiwan, Hong Kong, Indonesia, Thailand, Malaysia, Spain, Argentina, and Portugal
Support Program for Cultural Facilities Function Enhancement Through initiatives funded by the Japan Creator Support Fund, international collaboration has advanced through various hubs including museums, theaters, concert halls, and other institutions. Talent development has also been strengthened through the invitation of overseas curators, co-commissions, mentoring by leading figures in Japan and abroad, and critical writing by development candidates. Progress is also being made in forming foundations for international expansion and network-building, including the establishment of new organizations, overseas performances, professional development, and exchange.
Key FY2025 Results:
Number of creators supported: 133
Number of advisors involved: 88
Overseas performances/exhibitions: 5
Domestic performances/exhibitions: 92
Total attendance across domestic and international events: 1,900,597
Countries and regions involved (8 total): South Korea, China, Germany, France, Taiwan, Indonesia, Slovakia, and Mexico
Creator Support Program (Program Development & Implementation) Individual projects are undertaking specific measures to develop and implement training programs. In particular, selected educational organizations are making progress in their preparations to establish new departments and courses. As part of these measures, many overseas study visits have been conducted in order to understand needs for Japanese content around the world and survey the state of education for developing global talent. Destinations included approximately 15 countries worldwide, including countries in Africa.
The selection of training candidates is moving forward, and some projects have already launched practical programs. In addition to seminars and workshops held in Japan, overseas dispatches have also taken place. Initiatives included participation in the Berlin International Film Festival in Germany by Tokyo Docs, Atmovie Inc., and Tokyo University of the Arts; an observation visit to MIT Reality Hack in the United States by Jikei Gakuen; and training at higher education institutions, such as the dispatch by VIPO to the Griffith Film School in Australia.
Building on Recent International Successes: Looking Ahead to FY2026
Various organizations are expected to launch full-scale overseas exhibitions, performances and collaborative initiatives in FY2026, further expanding the global reach of Japanese creators and cultural institutions. These upcoming activities build on a growing number of international achievements already generated through projects supported by the Japan Creator Support Fund.
Upcoming FY2026 Activities
As part of ROHM Theatre Kyoto‘s “Repertory Premiere: ‘Hopes’” program, Kichijitsu Saikai, a work created by one of the program’s supported artists, is scheduled to be presented at the Beitou Art Festival in Taiwan from 7–9 August 2026.
In September 2026, WITH LiMBO, created by participants of Aichi Prefectural Art Theater’s “Constellation ~ Connecting Worlds with Aichi Prefectural Art Theater Dance Project ~” is scheduled to be performed in Slovakia.
In the visual arts sector, Syuto Kanazawa is presenting the exhibition Ethnography of the Body and Material — Slowness and Depth in an Accelerated Society as part of “Kogei Artists Promotion Project”in Venice, Italy, from 9 May to 22 November 2026.
Recent International Successes
Under the New National Theatre, Tokyo‘s “Project for Training World-class Dancers Through International Performances”, Giselle was staged at London’s Royal Opera House from 24–27 July 2025. The performances attracted significant attention and played to near-capacity audiences throughout the run. Building on this success, the National Ballet of Japan was named Outstanding Company at the UK’s National Dance Awards 2025 by the Critics’ Circle Dance Section, becoming the first Japanese ballet company to receive the prestigious honour. The award recognised the company’s achievements in the UK, including its Royal Opera House performances under the artistic direction of Miyako Yoshida.
As part of Shochiku‘s “Creator Development Aimed at Expanding Kabuki Overseas”, joint lectures and performances with Korean pansori artists were held in South Korea, laying the groundwork for the European tour of How an Onnagata Is Made. In April 2026, the production undertook its first European tour in eight years, presenting six performances across Paris, Rome and Cologne.
Under “Film Frontier”, a feature animation creator support program administered by UNIJAPAN, Hanarokushō ga Akeru Hi ni was selected for the Competition section of the 76th Berlin International Film Festival, competing for the Golden Bear. Directed by Japanese painter Yoshitoshi Shinomiya, the film marks his feature directorial debut and received support through the program for its international development. The selection represents a significant milestone for Japanese animation, following Spirited Away and Suzume, which were previously selected for the festival’s Competition section.
Also supported through “Film Frontier”, Housenka was selected for the Feature Film Competition at the Annecy International Animation Film Festival 2025. The original animated feature was created by director Baku Kinoshita and writer Kazuya Konomoto, the creative team behind the acclaimed television series Odd Taxi. The program supported the film’s international development and overseas promotion.
Under “New Way, New World: Program for Connecting Japanese Animators to the World”, administered by Computer Graphic Arts Society (CG-ARTS), Eri, directed by first-cohort selected artist Honami Yano, was selected for Directors’ Fortnight at the 79th Cannes Film Festival.
As part of Mori Art Museum‘s “Global Art Professional Development Project”, the exhibition The Architecture of Sou Fujimoto: Primordial Future Forest attracted 236,705 visitors, achieving 160% of its attendance target, and received positive reviews across more than 50 media outlets. Following its successful presentation in Tokyo, the exhibition is scheduled to tour Asia in 2026.
Under Aichi Prefectural Art Theater‘s “Constellation: Aichi Prefectural Art Theater Dance Project Connecting the World”, Giselle: A Summary, featuring program participant Hana Sakai, was invited to the Lessingtage theatre festival in Hamburg, Germany, in February 2026 and to the SPRING Performing Arts Festival in Utrecht, the Netherlands, in May 2026. The performances received positive critical attention, with local reviewers highlighting Sakai’s exceptional technical skill and artistry. Hashtag: #JapanCreatorSupportFund
The issuer is solely responsible for the content of this announcement.
About the Japan Creator Support Fund
The Japan Creator Support Fund was established in FY2024 within the Japan Arts Council through funding from the Agency for Cultural Affairs. The fund aims to provide flexible, multi-year support for the development of outstanding Japanese creators and artists.
Since FY2024, the fund has operated the “Support Programs for Creator Development & Cultural Facilities Function Enhancement,” promoting creator development and strengthening cultural facilities that serve as hubs for creative activities and public engagement. From FY2025, the “Creator Support Program (Program Development & Implementation)” has additionally supported initiatives that strengthen educational institutions through industry-academia-government collaboration and foster practical professional development for creative industries and international expansion.
HONG KONG SAR – Media OutReach Newswire – 25 June 2026 – The Hong Kong Research Institute of Textiles and Apparel (HKRITA) yesterday officially signed a landmark Memorandum of Understanding (MoU) with two key global partners, Jeanologia and Looptworks, to establish the Green Machine Circular Textile Ecosystem – a first-of-its-kind collaboration to accelerate the large-scale recycling of blended textiles.
Mr Jake Koh, CEO of HKRITA (middle), Ms Begoña García, Jeanologia Global Director of Sustainable Innovation, (left) and Mr Scott Hamlin, Founder and CEO of Looptworks, (right) have signed the MoU for this landmark tripartite initiative, advancing a complete and actionable circular textile ecosystem.
Bringing together cutting-edge innovation, industrial machinery expertise, and real-world adoption, this tripartite initiative unites HKRITA with Jeanologia as the first official machinery partner and Looptworks as a prospective adopter. The partnership signals a decisive shift from research-driven innovation to practical, scalable deployment with industry support, creating a complete and actionable pathway for circular transformation.
At the centre of this ecosystem is HKRITA’s latest Green Machine 4.0, the newest iteration of its pioneering hydrothermal recycling technology. This advanced version recovers polyester at 98% or higher purity from cotton-polyester textiles without harmful processes. Through this collaboration, Jeanologia contributes by delivering industry-ready machinery engineered to European standards that meets the CE high-pressure requirement, enabling seamless integration and streamlined logistics. Meanwhile, Looptworks, a Certified B-Corp recycling specialist, transforms diverse pre- and post-consumer textiles into high-quality GRS-certified fibres. This cross-industry collaboration supports expandable industrial implementation across diverse settings, enabling the industry to execute circular solutions at scale.
By integrating scientific innovation, engineering excellence, and operational deployment, the Green Machine ecosystem provides a viable pathway for circular transformation. This initiative empowers textile recyclers to process previously unrecyclable materials and unlock new revenue streams, while enabling fashion brands to incorporate recycled fibres into their supply chains in commercial volumes. It also supports manufacturers in adopting more sustainable production models, helping all stakeholders close the loop on textile waste and reduce dependence on virgin resources.
Mr Jake Koh, Chief Executive Officer of HKRITA, said, “The circular economy is no longer a distant goal—it is here. With the Green Machine 4.0 now proven adoption-ready and scalable, this partnership marks a decisive shift from research to commercialisation. True innovation is defined by real-world impact, and today we are making it a reality.”
Mr Enrique Silla, CEO and Founder of Jeanologia, said, “For the last 25 years, we have transformed the denim industry through technology, innovation and collaboration. Today, we are bringing that same experience to one of the industry’s greatest challenges: textile-to-textile recycling. At Jeanologia, we believe recycling must become part of the industry’s pre-competitive space, where companies work together to create solutions that no single organisation can achieve alone. By combining HKRITA’s innovation, Jeanologia’s industrial engineering and textile bleaching expertise, and Looptworks’ operational deployment, we are creating a model that can help make circularity a reality at industrial scale.”
Mr Scott Hamlin, Founder and CEO of Looptworks, said, “Looptworks has had a relationship with HKRITA for over a decade. We are proud to have worked together with the research and management teams at HKRITA to further develop textile circularity innovations at scale. The Green Machine represents a shining example of what is possible for textile recycling. Blended materials have long been a major barrier to circularity, and this technology enables us to effectively realise their value at scale. By reintroducing recovered fibres into the supply chain, we are proving that circular solutions are both environmentally practical and economically viable.”
Aiming to ensure ecologically sound circularity in the industry, HKRITA invites textile recyclers, fashion brands, and manufacturing partners to join the ecosystem and explore opportunities for collaboration, adoption, and expansion.
Hashtag: #HKRITA
The issuer is solely responsible for the content of this announcement.
About The Hong Kong Research Institute of Textiles and Apparel (HKRITA)
Established in 2006, HKRITA is funded by the Innovation and Technology Commission of the HKSAR Government and is hosted by The Hong Kong Polytechnic University. Celebrating its 20th anniversary in 2026, HKRITA continues to contribute to the competitiveness of the textile and apparel industry by providing one-stop services in applied research, technology transfer and commercialisation. HKRITA also plays a vital and expanding role in driving sustainable improvements in the industry and thus bringing benefits to society as a whole.
About Jeanologia
Jeanologia is a Spanish technology company with more than 30 years of experience transforming the textile industry through innovation. Today, more than 40% of the world’s jeans are produced using Jeanologia technologies.
The company pioneered technologies such as laser, G2 ozone and water recycling systems, helping brands and manufacturers eliminate harmful processes, reduce water and chemical consumption, and improve productivity.
As part of its Mission Zero vision, Jeanologia is now extending its expertise beyond garment finishing to accelerate textile circularity, developing industrial solutions for water reuse, textile recycling and the transition towards a waste-free industry.
About Looptworks
Looptworks is a Certified B-Corp textile-to-textile recycling specialist offering innovative, scalable solutions for brands and organisations world-wide. Based in Gresham, Oregon, Looptworks is the first and only GRS certified, recycling company in the United States equipped with a circular system capable of processing multiple types of materials into a range of finished spinning and nonwoven fibre products. The Looptworks facility is fully operational, and features a unique technology that transforms pre-and post-consumer textiles into high-quality recycled fibres.
香港纺织及成衣研发中心行政总裁许丕绩 （中）， Jeanologia Global Director of Sustainable Innovation Begoña García （左），以及Looptworks Founder 及CEO Scott Hamlin （右）共同签署这项极具意义的三方合作备忘录，携手共建完整可行的循环纺织生态系统。
Jeanologia is a Spanish technology company with more than 30 years of experience transforming the textile industry through innovation. Today, more than 40% of the world’s jeans are produced using Jeanologia technologies.
The company pioneered technologies such as laser, G2 ozone and water recycling systems, helping brands and manufacturers eliminate harmful processes, reduce water and chemical consumption, and improve productivity.
As part of its Mission Zero vision, Jeanologia is now extending its expertise beyond garment finishing to accelerate textile circularity, developing industrial solutions for water reuse, textile recycling and the transition towards a waste-free industry.
关于Looptworks
Looptworks is a Certified B-Corp textile-to-textile recycling specialist offering innovative, scalable solutions for brands and organisations world-wide. Based in Gresham, Oregon, Looptworks is the first and only GRS certified, recycling company in the United States equipped with a circular system capable of processing multiple types of materials into a range of finished spinning and nonwoven fibre products. The Looptworks facility is fully operational, and features a unique technology that transforms pre-and post-consumer textiles into high-quality recycled fibres.
香港紡織及成衣研發中心行政總裁許丕績 （中）， Jeanologia Global Director of Sustainable Innovation Begoña García （左），以及Looptworks Founder 及CEO Scott Hamlin （右）共同簽署這項極具意義的三方合作備忘錄，攜手共建完整可行的循環紡織生態系統。
Jeanologia is a Spanish technology company with more than 30 years of experience transforming the textile industry through innovation. Today, more than 40% of the world’s jeans are produced using Jeanologia technologies.
The company pioneered technologies such as laser, G2 ozone and water recycling systems, helping brands and manufacturers eliminate harmful processes, reduce water and chemical consumption, and improve productivity.
As part of its Mission Zero vision, Jeanologia is now extending its expertise beyond garment finishing to accelerate textile circularity, developing industrial solutions for water reuse, textile recycling and the transition towards a waste-free industry.
關於Looptworks
Looptworks is a Certified B-Corp textile-to-textile recycling specialist offering innovative, scalable solutions for brands and organisations world-wide. Based in Gresham, Oregon, Looptworks is the first and only GRS certified, recycling company in the United States equipped with a circular system capable of processing multiple types of materials into a range of finished spinning and nonwoven fibre products. The Looptworks facility is fully operational, and features a unique technology that transforms pre-and post-consumer textiles into high-quality recycled fibres.
Live-Fluence League showcases how creators are becoming entrepreneurs, partnering with brands to drive sales and build long-term brand equity, reflecting Ogilvy’s Creator Commerce proposition and principle: Sales Overnight. Brand Over Time
SINGAPORE – Media OutReach Newswire – 25 June 2026 – Ogilvy, in partnership with TikTok Shop, today launched the Live-Fluence League, a first-of-its-kind live commerce competition in Singapore which brought together eight of leading social sellers to compete in real time, driving measurable sales for featured brands through a live, trackable leaderboard. The atmosphere was electric and the energy unrivalled. Singapore became the first market across the Ogilvy Asia Pacific network to introduce the League this evening.
More than a competition, the Live-Fluence League marked a milestone moment for Singapore’s rapidly evolving creator economy. For the first time, brands, marketers, media and creators witnessed the power of live commerce unfold in real time, with TikTok Shop experts providing live commentary and analysis of the strategies, techniques and commercial decisions that drive successful social selling.
“By bringing together creators, brands and platforms, Ogilvy’s Live-Fluence League demonstrated how creator commerce can serve as both a growth engine for businesses and a career opportunity for the next generation of entrepreneurs. This is part of Ogilvy’s long-term commitment of spearheading and advocating for a more sustainable and dynamic creator economy – one that equips creators with the opportunities, education and industry connections needed to thrive,” said James Baldwin, Head of Influence, Ogilvy Asia Pacific.
Unlike traditional industry events that discuss commerce in theory, guests experienced it first-hand, watching creators transform content into actual sales and influence with clear returns on investments for businesses.
This is especially relevant at a time where many are seeking alternative streams of income amid concerns about employment
Ogilvy is actively working hand-in-hand with brands to unlock new growth channels within the rapidly growing creator commerce economy, to turn everyday influence into a powerful driver of sales, strategic investment and measurable revenue.
Shirley Tay, Chief Executive Officer, Ogilvy Group Singapore shared, “As the commerce landscape rapidly evolves, we are focused on partnering with brands to unlock new, scalable avenues for growth through the creator-led economy. This isn’t just about content; it is about conversion. By integrating social, live-stream, and affiliate commerce directly into the brand ecosystem, we turn engagement into measurable revenue, building a frictionless commerce presence for our clients that meets consumers exactly where they are. As industry leaders, Ogilvy Singapore is proud to be pioneering this tech-enabled, creator-driven frontier for our clients because, as David Ogilvy famously said, ‘We sell, or else’”.
Ogilvy’s Creator Commerce proposition is built around a simple principle: Sales Overnight. Brand Over Time.
Of course, creator commerce presents enormous commercial potential, but rather than taking a short-term, tactical approach with creators done on ad hoc basis, Ogilvy believes sustainable success requires a strategic approach. This takes into consideration brand alignment, creator fit and the long-term equity being built—or eroded—with every engagement.
The sales overnight, brand over time approach combines the immediate revenue-driving potential of creator commerce with brand-building strategies that ensure creators, content and commerce work cohesively alongside wider marketing communication efforts.
Creator Commerce: The Next Frontier of Growth
By 2030, the ecosystem is projected to contribute US$1.2 trillion to Asia Pacific’s (APAC) economy, fuelled by a staggering 1,267% year-on-year increase in monetised creators across the region.[1] At the same time, retail is experiencing a growing authenticity crisis. Three in four APAC consumers now actively skip overly polished advertising, while 90% say they rely on authentic creator-led content before making a purchase decision.[2]
These shifts are fundamentally reshaping how consumers discover, evaluate and buy products. Social commerce is no longer an emerging trend—it is now one of the fastest-growing retail channels globally, contributing an estimated US$1.6 trillion to the US$5 trillion e-commerce industry.[3]
Yet despite the explosive growth of TikTok Shop and other social commerce platforms across the region, many brands remain on the sidelines and are not yet tapping into the strength of creator commerce to grow their business. As competition intensifies, the opportunity for brand early movers is becoming increasingly limited.
From Content Creators to Commercial Entrepreneurs
The Live-Fluence League was designed to spotlight a significant transformation taking place within the creator economy: creators are no longer simply content producers, they are becoming entrepreneurs, retailers, and business owners.
The competition showcased the sophisticated skill set required to succeed in this new economy—from persuasive storytelling and audience engagement to salesmanship, product positioning, data analysis and commercial strategy.
Beyond the competition itself, the event served as a platform for thought leadership and industry learning. Guests heard from platform leaders, commerce experts and successful creators on the future of social selling, changing consumer behaviour and the evolving role of creators in the digital economy. They were also given direct access to participating livestream sellers, providing a rare behind-the-scenes look at the individuals redefining modern retail through creator-led commerce.
In a marketplace where anyone can sell, the brands that will win are the ones that sell with purpose.
The issuer is solely responsible for the content of this announcement.
About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy in 1948. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across more than 120 offices spanning 90 countries.
Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us onLinkedIn,X,Instagram, andFacebook
SINGAPORE – Media OutReach Newswire – 25 June 2026 – For the first time, Singapore’s accountancy profession will be represented in the National Day Parade (NDP), as the Institute of Singapore Chartered Accountants (ISCA) leads a civilian marching contingent made up of accountants, aspiring Chartered Accountants, students, educators and partners from across the profession.
The contingent brings together people at different stages of the accountancy journey, from seasoned professionals to those still pursuing the Singapore Chartered Accountant Qualification (SCAQ). It reflects the breadth of a profession that works quietly behind the scenes to uphold trust, accountability and confidence across businesses, institutions and the wider economy.
The accountancy profession in Singapore is two years older than the nation itself, making ISCA’s NDP debut a meaningful reminder of the profession’s long-standing role in Singapore’s development.
Among those marching is Mr Ng Heng Khuan, a Chartered Accountant of Singapore who is serving as Reserve Contingent Commander. A veteran of the profession, he joined the contingent during a career break and saw it as a meaningful opportunity to give back.
Mr Ng said: “This is not an opportunity that comes by often. Taking part in NDP has given me the chance to reflect on my journey in the profession and to contribute in a different way. What has been especially meaningful is marching alongside younger members of the profession and seeing that shared sense of pride and purpose grow week by week.”
Another contingent member, Mr Vincent Lye Kim Hee, Finance Manager at FOZL and SCAQ candidate, is balancing work, study and NDP rehearsals as part of the contingent.
Mr Lye said: “It has been demanding, but also deeply rewarding. NDP has shown me another side of teamwork, one built on discipline, trust and shared commitment. I am proud to be part of ISCA’s first contingent and to represent a profession that plays such an important role in business and society.”
Led by Contingent Commander Mr Koh Wee Kwang, ISCA Council member, the contingent includes representatives from 10 partner organisations across the accountancy ecosystem, including public sector agencies, professional services firms, institutes of higher learning, professional bodies, ISCA Cares Ambassadors, ISCA staff and ISCA members.
As Singapore marks its 61st year of independence, ISCA’s participation in NDP 2026 recognises the contributions of the accountancy profession to nation building. From strengthening financial stewardship and governance to supporting business confidence and public trust, the profession has long played an important role in Singapore’s progress.
ISCA President Mr Lee Boon Teck said: “This is a proud first for ISCA and for the accountancy profession. Accountants often work behind the scenes, but the work they do helps build trust in business, institutions and the wider economy. Marching at NDP is a meaningful way to recognise those contributions and to show younger Singaporeans that accountancy is a profession with purpose.”
ISCA’s inaugural participation in the NDP marching contingent also aims to raise awareness of the diverse and meaningful career opportunities in accountancy, and to inspire more young Singaporeans to consider a future in the profession.
As the national accountancy body, ISCA’s presence at NDP 2026 reflects its commitment to advancing the profession, strengthening trust in business and contributing to Singapore’s future.
Contingent at a glance
First NDP marching contingent representing Singapore’s accountancy profession.
Includes accountants, SCAQ candidates, students, educators and ecosystem partners.
Drawn from public sector agencies, professional services firms, institutes of higher learning and professional bodies.
Represents a profession that has supported Singapore’s development from before independence to today.
The issuer is solely responsible for the content of this announcement.
Institute of Singapore Chartered Accountants (ISCA)
The Institute of Singapore Chartered Accountants (ISCA) is the national accountancy body of Singapore. Established in 1963, ISCA administers the Singapore Chartered Accountant Qualification programme and is the designated entity by the Singapore Ministry of Finance to confer the Chartered Accountant of Singapore [CA (Singapore)] designation.
ISCA supports over 45,000 members across industries in Singapore and globally, with members in more than 40 countries. With a growing international presence, ISCA has 12 overseas chapters, 7 offices across 10 countries and a network of over 150 strategic partners, strengthening professional connections and opportunities across borders. ISCA is also a member of Chartered Accountants Worldwide, a global network representing more than 1.8 million Chartered Accountants and students across over 190 countries.
ISCA advances professional development and lifelong learning through ISCA Academy, its training arm and drives community impact through ISCA Cares, its charity arm.
https://www.brandhk.gov.hk/
https://www.linkedin.com/company/brand-hong-kong/
https://x.com/Brand_HK/
https://www.facebook.com/brandhk.isd
https://www.instagram.com/brandhongkong
https://x.com/JCSF_official
https://www.instagram.com/jcsf_official/&&data=05|02
https://creator.ntj.jac.go.jp/en
https://www.linkedin.com/company/hong-kong-institute-of-certified-professional-accountants/posts/?feedView=all
https://www.facebook.com/hkicpa.official/
https://www.instagram.com/hkicpa.official/
ranks
www.aswatson.com/our-company/o-and-o-strategy/
