Category: HIDE FROM HOME

  • Successful debut of International Symposium on Emergency Response and Aeromedical Services in Hong Kong

    Successful debut of International Symposium on Emergency Response and Aeromedical Services in Hong Kong

    HONG KONG SAR – Media OutReach Newswire – 20 June 2026 – Hong Kong’s Government Flying Service (GFS) held its inaugural three-day International Symposium on Emergency Response and Aeromedical Services (ISERAS) (June 16-18), bringing together more than 230 policymakers, experts and academics, and industry representatives from over 70 institutions and accredited organisations.

    With participants from places including Hong Kong, the Chinese Mainland, Australia, the United Kingdom, Austria, Indonesia, Singapore and Thailand, the event aimed to foster closer co-operation in emergency linkage, resource sharing, and professional training among different regions.

    The inaugural International Symposium on Emergency Response and Aeromedical Services was held in Hong Kong from June 16 to 18. Photo shows the Under Secretary for Security of the Hong Kong Special Administrative Region (HKSAR) Government, Michael Cheuk (fifth left); the Director General of the Rescue and Salvage Bureau of the Ministry of Transport of the People's Republic of China, Wang Lei (fifth right); the Controller of the Government Flying Services of the HKSAR Government, Captain Eddie Liu (fourth right), and other guests at the opening ceremony.
    The inaugural International Symposium on Emergency Response and Aeromedical Services was held in Hong Kong from June 16 to 18. Photo shows the Under Secretary for Security of the Hong Kong Special Administrative Region (HKSAR) Government, Michael Cheuk (fifth left); the Director General of the Rescue and Salvage Bureau of the Ministry of Transport of the People’s Republic of China, Wang Lei (fifth right); the Controller of the Government Flying Services of the HKSAR Government, Captain Eddie Liu (fourth right), and other guests at the opening ceremony.

    The symposium featured a series of plenary sessions, panel discussions, technical visits, and live demonstrations jointly conducted by the GFS and various government emergency units. A number of memoranda of understanding were signed during the event, to deepen collaboration between the GFS and the Chinese Mainland as well as domestic and international emergency, aviation, and medical institutions.

    Speaking at the opening ceremony, the Under Secretary for Security, Michael Cheuk, said that the challenges of emergency response as a result of the realities of climate change are evolving at an unprecedented pace.

    “A shift to proactive prevention, continuous enhancement of international and cross-regional collaboration, and enhanced experience and insight sharing among stakeholders are key to rising to new and complex challenges,” Mr Cheuk said, adding that the collaborative spirit of ISERAS will forge stronger partnerships, further strengthen emergency response capabilities, and secure a safer future for communities.

    The Director General of the Rescue and Salvage Bureau of the Ministry of Transport of the People’s Republic of China (CRS), Wang Lei, also attended the symposium and delivered a keynote presentation on air rescue capabilities and strategic development in the South China Sea.

    The symposium concluded with an interdepartmental counter-terrorism drill and exchange session, with the participation of the GFS, the Hong Kong Police Force and the Hong Kong Fire Services Department, showcasing Hong Kong’s professional capabilities in responding to terrorist attacks.

    The symposium concluded with an interdepartmental counter-terrorism drill.
    The symposium concluded with an interdepartmental counter-terrorism drill.

    The Controller of the GFS, Captain Eddie Liu, said that the GFS has always played an important role in emergency response and rescue. “In addition to assisting in search and rescue, providing air ambulance and other emergency aeromedical services, the GFS also shoulders the responsibility of maintaining internal security of the HKSAR,” he said.

    “In emergencies such as terrorist attacks, the GFS would make rapid deployment to assist the disciplined services in conducting air assault, offering all-round support to the HKSAR Government’s overall counter-terrorism efforts.”

    Since its establishment in 1993, the GFS has served at the forefront of round-the-clock search-and-rescue and emergency aeromedical operations, while the ISERAS aims to collectively build a truly transnational pool of professional expertise, thereby underscoring Hong Kong’s status as an aviation hub for emergency response in Asia.



    Hashtag: #HongKong #BrandHongKong #GFS #Emergency #Response #Aeromedical #Symposium





    The issuer is solely responsible for the content of this announcement.

  • Swire Coca-Cola HK Refreshes the 2026 Sun Life Hong Kong International Dragon Boat Festival with Giant Festive Installation at the Avenue of Stars

    Swire Coca-Cola HK Refreshes the 2026 Sun Life Hong Kong International Dragon Boat Festival with Giant Festive Installation at the Avenue of Stars

    HONG KONG SAR – Media OutReach Newswire – 20 June 2026 – Bringing a refreshing wave to a beloved cultural tradition, Swire Coca-Cola HK has become the Official Beverage Sponsor for the “2026 Sun Life Hong Kong International Dragon Boat Races”, organised by the Hong Kong Tourism Board. Running from 19 June to 1 July, the brand is set to energise athletes, locals, and tourists alike with thirst-quenching beverages and an eye-catching festive photo spot.

    Giant Festive Installation at the Avenue of Stars.
    Giant Festive Installation at the Avenue of Stars.

    Deeply rooted in the city for over six decades, Swire Coca-Cola HK is driven by its brand purpose “to deliver refreshment to the communities we call home” and has proudly been part of many of Hong Kong’s defining moments. From local festivities and cultural events to large-scale sports and tourism experiences, the brand has long connected with the community, dedicated to supporting Hong Kong’s vibrant mega-event economy. Serving as the Official Beverage Sponsor of the event this year represents another milestone in its mission to share joy and create unforgettable summer memories.

    Festive Photo Spot: Two-Metre Giant Coca-Cola® Bottle on the Avenue of Stars

    To amplify the festive spirit, a giant, two-metre-tall Coca-Cola® bottle, accompanied by a dragon boat-themed installation, will land on the Avenue of Stars. Set against the dazzling backdrop of Victoria Harbour, this striking display will be available from 19 June to 1 July, offering the compelling photo spot for the public to capture memorable moments while enjoying the thrilling races.

    Festive-Themed Combo Meals: Redeem Limited-Edition Mystery Gifts

    Echoing the culinary excitement of the event’s special “Dragon Boat Food Lane”, Swire Coca-Cola HK is partnering with designated kiosks and stalls along the Avenue of Stars to launch festive-themed combo meals. During the race days on 27 and 28 June, consumers who purchase a designated meal set featuring Swire Coca-Cola HK products, or buy two or more selected Swire Coca-Cola HK products, will receive a redemption voucher. This voucher can be used to redeem the brand’s mystery gift at the redemption counter at specified timeslots, available on a first-come, first-served basis.

    Boosting Energy and Keeping Paddlers Hydrated

    Given the intense physical demands of dragon boat racing, the brand is also throwing its full support behind the local and international paddlers. Multiple bonaqua® water stations will be set up across the event venue to ensure over 4,500 athletes stay hydrated. Additionally, electrolytes replenishment drink Aquarius® will be provided to offer a vital energy boost, helping paddlers power through to the finish line.

    Paddling Towards a Greener Future

    Beyond the excitement of the races, Swire Coca-Cola HK also brings sustainable practices to the celebration. In collaboration with local social enterprise V Cycle, the brand will set up multiple plastic bottle recycling stations during the race days on 27 and 28 June. Collected bottles will be transported to New Life Plastics, Hong Kong’s largest food-grade-ready plastic bottle recycling facility. The recyclables will be processed into recycled PET (rPET) materials and reintroduced into the supply chain to create new bottles. This “bottle-to-bottle” initiative highlights a successful circular economy model by giving recycled plastic a second life, making environmental stewardship a core part of the event experience.

    As the “2026 Sun Life Hong Kong International Dragon Boat Festival” unfolds, Swire Coca-Cola HK is excited to celebrate this summer spectacular with the locals and tourists. Through refreshing drinks, interactive fun, and recycling actions, the brand hopes to create lasting memories for all.

    Hashtag: #SwireCoca-ColaHK #Dragonboat


    The issuer is solely responsible for the content of this announcement.

  • 香港太古可口可樂贊助「2026永明香港國際龍舟節」巨型可口可樂®樽龍舟主題裝置 讓市民和旅客樂聚星光大道

    香港太古可口可樂贊助「2026永明香港國際龍舟節」巨型可口可樂®樽龍舟主題裝置 讓市民和旅客樂聚星光大道

    香港 – Media OutReach Newswire – 2026年6月20日 – 由香港旅遊發展局主辦的「2026永明香港國際龍舟節」於6月19日至7月1日舉行。今年,香港太古可口可樂成為大會指定飲品贊助商,為龍舟健兒、本地市民及旅客帶來夏日暢爽的飲品,同時透過品牌節慶主題裝置,為市民及旅客帶來更多不同體驗。

    巨型可口可樂®樽龍舟主題裝置
    巨型可口可樂®樽龍舟主題裝置

    香港太古可口可樂六十多年來,秉持「暢爽世界,社區為家」的使命,一直參與香港的重要時刻,從本地慶典、文化盛事到大型體育與旅遊體驗,致力透過冰凍暢爽的飲品締造美好的共聚時刻,連繫社區,以及支持香港蓬勃的盛事經濟。今年,香港太古可口可樂全力支持「2026永明香港國際龍舟節」,迎接盛夏的熱鬧氛圍。

    維港畔打卡熱點兩米高可口可樂樽登陸星光大道

    為增添節日氣氛,香港太古可口可樂於星光大道設置兩米高巨型可口可樂®樽及龍舟主題裝置,結合維多利亞港的壯麗景致,成為市民與旅客的拍照熱點。裝置將由6月19日展示至7月1日,讓公眾在觀賞龍舟賽事之餘,留下獨特紀念。

    聯乘美食街推飲食套餐換領限量禮品

    今年大會活動特設「龍舟美食街」,香港太古可口可樂與星光大道多家美食亭及銷售亭合作,合力推廣多個節慶主題飲食套餐。6月27日至28日賽事期間,於指定檔口購買指定套餐配香港太古可口可樂產品,或購買香港太古可口可樂產品2件或以上,即可憑換領券於指定時間到香港太古可口可樂紀念品換取處換領精美品牌禮品,數量有限,送完即止。

    設水站支援健兒以輕鬆節奏時刻補水

    為支持超過4,500名本地及海外龍舟選手,大會場地內設有多個bonaqua®️ 水站,送上清新、冰涼解渴之選,提醒運動員時刻補水。同時,電解質補充飲品水動樂®亦為龍舟健兒補充因流汗而失去的水分及電解質,助力他們在賽事中撐到最後。

    推動綠色盛事設多個回收實踐「以樽造樽」

    除了贊助活動,香港太古可口可樂亦致力融入可持續發展理念。公司與本地社會企業V Cycle合作,於6月27日至28日賽事期間設置多個膠樽回收設施。回收的膠樽經處理後將運送至香港最大規模的準食品級塑膠回收設施「塑新生」,再轉化為再生 PET(rPET)原材料,重新投入供應鏈再造新樽,實現「本地回收、本地再生」的循環經濟模式,讓環保成為盛事體驗的一部分。

    隨著「2026永明香港國際龍舟節」揭開序幕,香港太古可口可樂期望透過暢爽飲品、互動體驗與回收行動,與全港市民及旅客共樂聚夏日盛事,創造難忘回憶。


    Hashtag: #SwireCocaColaHK #HongKongDragonBoatFestival #CocaCola

    The issuer is solely responsible for the content of this announcement.

  • iQOO 15R Named Official Gaming Phone for 2026 Asian Games Esports Qualifiers: Honor of Kings

    iQOO 15R Named Official Gaming Phone for 2026 Asian Games Esports Qualifiers: Honor of Kings

    The performance-focused smartphone will support tournament-level mobile gameplay with stable performance, responsive controls and sustained power.

    DONGGUAN, CHINA – Media OutReach Newswire – 19 June 2026 – iQOO, a smartphone brand built for high-performance mobile gaming experiences, today announced that the iQOO 15R has been named the Official Gaming Phone for the 2026 Asian Games Esports Qualifiers: Honor of Kings.

    iQOO
    iQOO

    As an official esports title of the Asian Games, Honor of Kings brings together competitive mobile esports players from across the region. Through this partnership, iQOO will support the Qualifiers with a device designed for competitive mobile gaming, reinforcing the brand’s commitment to supporting powerful, stable and immersive experiences for players and fans.

    Supporting Tournament-Level Mobile Esports

    Competitive mobile esports requires more than peak performance. Players often rely on consistent frame rates, responsive touch control and reliable power throughout extended matches. With the iQOO 15R serving as the Official Gaming Phone for the Qualifiers, iQOO aims to bring its performance-driven technology into a professional tournament setting and support players with a device built for speed, control and sustained gameplay.

    Built for Stable, High-Intensity Gameplay

    Designed as a performance-focused smartphone, the iQOO 15R is equipped to support the high demands of mobile gaming. Powered by the Snapdragon® 8 Gen 5 Mobile Platform and Monster HyperCore Engine, the device is engineered to help deliver stable frame rates and responsive gameplay during extended sessions.

    The Supercomputing Chip Q2 is designed to enhance visual clarity for a more immersive gaming experience, while the Super Touch Control Chip is designed to improve input accuracy and control response. In addition, the advanced cooling system and large-capacity Silicon Anode Battery with fast charging help provide the sustained performance and power required for tournament-level play.
    Hashtag: #iQOO

    The issuer is solely responsible for the content of this announcement.

    About iQOO

    iQOO, a sub-brand of vivo, differentiates itself in performance and Esports experience. iQOO leverages the research, quality assurance and after-sales service expertise of vivo, and follows the brand ethos of i Quest On and On to push boundaries, innovate boldly and share the excitement of exploring future technology. With products offering Esports-standard capabilities, iQOO aims to become the top choice of consumers who are passionate about performance and gaming.

    For more information, please visit .

    About Honor of Kings

    Developed by TiMi Studio Group, Honor of Kings has become the world’s most-played MOBA. In 2025, the combined MAU of Honor of Kings titles surpassed 260 million. Featuring highly detailed and diverse character and battlefield design plus music created by world renowned composers including Hans Zimmer, Joe Hisaishi, and Howard Shore, Honor of Kings immerses players in a unique and colorful universe. Honor of Kings prides itself on being free to play and fair to win, with success determined by players’ skills and tactics. Honor of Kings is also home to a thriving esports ecosystem supporting competitive play from grassroots amateurs to elite professionals. To learn more about Honor of Kings, follow on , , , , or visit the official of Honor of Kings.

  • 極氪全球交付突破80萬輛 發佈9系雙旗艦全球化戰略

    極氪全球交付突破80萬輛 發佈9系雙旗艦全球化戰略

    中國香港 – Media OutReach Newswire – 2026年6月19日- 2026香港國際汽車及供應鏈博覽會今日正式啟幕。極氪以”豪華,新序章”為主題,重磅發佈9系雙旗艦——極氪9X與極氪009光輝全球化出海戰略。作為連接中國與全球市場的國際窗口,香港是全球高端汽車產業的重要風向標,也是中國豪華品牌走向世界的重要橋樑。此次以香港為起點發佈9系雙旗艦全球化戰略,標誌著極氪在全球豪華新能源市場佈局邁入新階段。

    極氪全球交付突破80萬輛 發佈9系雙旗艦全球化戰略

    全球交付突破80香港市場持續領跑

    亮眼的市場表現,為極氪持續拓展全球高端新能源市場奠定了堅實基礎。截至6月16日,極氪品牌全球累計交付量正式突破80萬輛,達成又一發展里程碑。

    在香港市場,極氪延續強勁增長態勢。2026年1至5月,極氪以40.7%的市場份額穩居香港豪華車品牌銷量榜首。其中,極氪009榮膺香港豪華MPV銷量冠軍,極氪7X摘得香港豪華SUV銷量冠軍,充分體現其在高端新能源市場的競爭力。

    在海外主要市場,極氪持續實現多點突破。在泰國,極氪斬獲2025年豪華純電MPV銷量冠軍,並在2026年1至5月繼續蟬聯該細分市場銷冠;在馬來西亞,極氪位居2026年1至5月豪華純電品牌銷量第一,其中極氪7X登頂豪華純電SUV銷量榜首,極氪009穩居豪華純電MPV銷量第一;在澳大利亞,極氪1至5月持續蟬聯6.5萬澳元以上豪華SUV銷量冠軍;在墨西哥,極氪7X在4月及5月連續獲得豪華電動車銷量冠軍。

    9系雙旗艦領銜,打造全球科技豪華產品矩陣

    本屆車博會上,極氪攜五款車型同台亮相,覆蓋家庭出行、高端商務及旗艦豪華等多元場景,全面展現其在高端市場的體系化產品佈局。

    全球超豪華SUV新旗艦極氪9X 依託浩瀚-S架構打造,搭載900V高性能碳化矽電驅系統,整車最大功率超1030kW。四大一體式集成安全結構配合2000MPa超高強度鋼的應用,使車身扭轉剛度達41600 N・m/deg,讓極氪9X成為混動領域安全天花板。日前,極氪9X已在中東地區開啟預售並獲得積極反響,未來其出海版圖將進一步拓展至拉美、中亞、歐洲的重點市場。

    全球四座超豪華旗艦極氪009光輝採用720度全方位安全盔甲,配合全球首創一體式壓鑄C環座艙結構,打造同級領先的第二排安全標準。座艙層面,二排配備兩張超柔苯胺獨立行政座椅,支持20個按摩點位,並搭載行業最多的7區石墨烯加熱功能,全面提升後排乘坐體驗。極氪009光輝右舵版計畫於2026年第四季度正式登陸香港市場。

    超級電混高性能旗艦SUV極氪8X也迎來香港首秀。極氪8X基於浩瀚-S超級電混架構打造,構建起”性能、智能、安全、舒適”的四維旗艦體系。

    2

    體系能力全面出海,立足香港開啟全球科技豪華新篇章

    隨著產品矩陣持續完善和國際市場佈局不斷拓展,極氪正加快完善覆蓋研發創新、產品佈局、市場運營及用戶服務的全球化體系能力。目前,極氪海外業務已覆蓋全球60多個高影響力城市,全球用戶規模持續擴大。

    當前,全球汽車產業正加速向電動化、智能化轉型,豪華汽車市場也迎來價值重構的新階段,科技創新正成為驅動豪華體驗升級的重要力量。依託香港這一連接全球的國際化窗口,極氪將持續深化全球佈局,堅持以創新科技驅動豪華體驗進化,以前瞻技術、卓越產品和全生命週期用戶服務,為全球用戶創造更具價值的科技豪華出行體驗。

    Hashtag: #ZEEKR

    The issuer is solely responsible for the content of this announcement.

  • ZEEKR Surpasses 800,000 Global Deliveries and Unveils Global Expansion Strategy for Dual Flagship 9-Series Models

    ZEEKR Surpasses 800,000 Global Deliveries and Unveils Global Expansion Strategy for Dual Flagship 9-Series Models

    HONG KONG SAR – Media OutReach Newswire – 19 June 2026 – The 2026 International Automotive and Supply Chain Expo (Hong Kong) officially opened today. Under the theme “Luxury, Elevated to a New Realm”, ZEEKR unveiled the global expansion strategy for its dual flagship 9-Series models — the ZEEKR 9X and ZEEKR 009 Grand.

    1

    As a key gateway connecting China with global markets, Hong Kong serves as an important benchmark for the premium automotive industry and a strategic platform for luxury brands expanding internationally. Launching the global strategy for the 9-Series in Hong Kong marks a significant new chapter in ZEEKR’s growth across the global premium new energy vehicle market.

    800,000 Deliveries Milestone Underscores ZEEKR’s Global Growth Momentum

    Strong market performance continues to support ZEEKR’s expansion in the global premium new energy vehicle segment. As of June 16, 2026, ZEEKR’s cumulative global deliveries officially exceeded 800,000 vehicles, marking a major milestone for the brand.

    In Hong Kong, ZEEKR has maintained strong momentum. From January to May 2026, ZEEKR captured a 40.7% market share of Hong Kong’s luxury vehicle segment, ranking first among all luxury automotive brands. The ZEEKR 009 ranked as Hong Kong’s best-selling luxury MPV, while the ZEEKR 7X became the city’s best-selling luxury SUV.

    Across key international markets, ZEEKR continues to achieve strong results. In Thailand, the brand was the best-selling luxury pure-electric MPV brand in 2025 and retained its leadership position from January to May 2026. In Malaysia, ZEEKR ranked No.1 among luxury pure-electric brands during the same period, with the ZEEKR 7X leading the luxury electric SUV category and the ZEEKR 009 remaining the top-selling luxury electric MPV. In Australia, ZEEKR continued to lead the luxury SUV segment priced above AUD 65,000 from January to May. In Mexico, the ZEEKR 7X secured the monthly luxury EV sales title in both April and May.

    Dual Flagship 9-Series Models Showcase ZEEKR’s Technology-Luxury Vision

    At this year’s expo, ZEEKR is showcasing five models spanning family mobility, executive transportation and flagship luxury, highlighting the breadth of its premium product portfolio.

    The ZEEKR 9X, ZEEKR’s new global flagship of ultra-luxury SUV, is built on the SEA-S architecture and features a 900V high-performance silicon carbide electric drive system delivering more than 1,030 kW of maximum power. Four integrated safety structures combined with extensive use of 2,000 MPa ultra-high-strength steel contribute to a torsional rigidity rating of 41,600 N·m/deg, setting a new benchmark for safety in the hybrid SUV segment. The ZEEKR 9X recently opened pre-sales in the Middle East, where it has received strong market interest. The model is scheduled to expand into key markets across Latin America, Central Asia and Europe.

    The ZEEKR 009 Grand, the brand’s global ultra-luxury four-seater flagship MPV, features a 720-degree comprehensive safety architecture and the world’s first integrated die-cast C-ring cabin structure, delivering segment-leading rear-seat protection. The second row is equipped with two ultra-soft aniline leather executive seats featuring 20 massage points and an industry-leading seven-zone graphene heating system, creating an exceptional luxury experience for rear passengers. The right-hand-drive version of the ZEEKR 009 Grand is scheduled to launch in Hong Kong in the fourth quarter of 2026.

    The ZEEKR 8X, a super hybrid high-performance flagship SUV, also makes its Hong Kong debut. Built on the SEA-S Super Hybrid Architecture, the ZEEKR 8X delivers a flagship experience across four key dimensions: performance, intelligence, safety and comfort.

    2

    Expanding Global Capabilities and Opening a New Chapter of Technology Luxury

    As its product lineup continues to grow and its international footprint expands, ZEEKR is accelerating the development of a comprehensive global operating system spanning R&D, product planning, market operations and customer services. Today, ZEEKR’s overseas business covers more than 60 major cities worldwide with a rapidly growing global user base.

    As the global automotive industry accelerates toward electrification and intelligent mobility, the luxury vehicle market is entering a new era in which technological innovation is redefining the premium experience. Leveraging Hong Kong’s position as a globally connected international hub, ZEEKR will continue to deepen its global presence and advance the evolution of luxury through innovation. Through cutting-edge technologies, exceptional products and comprehensive lifecycle services, ZEEKR is committed to delivering a distinctive technology-luxury mobility experience for customers around the world.

    Hashtag: #ZEEKR

    The issuer is solely responsible for the content of this announcement.

    About Zeekr

    Zeekr is the global luxury electric vehicle technology brand from Geely Auto Group. Utilizing advanced software-defined architectures and cutting-edge propulsion technologies, Zeekr is dedicated to creating a fully integrated user ecosystem with innovation at its core.

  • 風雨不改 慶香港回歸29周年盛事 香港仔龍舟競渡大賽2026端午正日激浪開戰

    風雨不改 慶香港回歸29周年盛事 香港仔龍舟競渡大賽2026端午正日激浪開戰

    百年漁村首創「攪鬼扮嘢王大賽」海上狂歡

    香港 – Media OutReach Newswire – 2026年6月19日 – 由香港仔傳統龍舟競渡委員會主辦、南區最具代表性的年度本土盛事「慶祝香港回歸29周年──香港仔龍舟競渡大賽2026,今日(6月19日、端午節正日)於香港仔海濱公園海旁(香港仔避風塘)盛大開場。 作為全港歷史最悠久、最具本土漁村特色的傳統龍舟賽事之一,今日海濱一早便鑼鼓喧天,吸引大批市民及攝影愛好者前來目睹百年非遺盛況。除了多支實力強勁的隊伍在 400 米中龍賽道上演貼身肉搏外,今年大會更首度打破傳統體育包袱,推出全港首創的「攪鬼扮嘢王大賽」,各隊伍身穿鬼馬、創意的 Cosplay 造型作賽,將傳統情懷與現代潮流創意完美融合,現場氣氛熱烈。

    今年大會首創的「攪鬼扮嘢王大賽」今日正式亮相!參賽隊伍發揮無限創意,身穿鬼馬主題服飾於香港仔避風塘作賽,為緊張的賽事發放笑彈。
    今年大會首創的「攪鬼扮嘢王大賽」今日正式亮相!參賽隊伍發揮無限創意,身穿鬼馬主題服飾於香港仔避風塘作賽,為緊張的賽事發放笑彈。

    籌委會主席陳子遷:保留百年漁村人情味創意賽事讓傳統代代相傳

    香港仔龍舟競渡擁有逾百年的悠久歷史,完美體現了香港獨有的水上社區情懷。與坊間其他大型商業賽事不同,香港仔至今仍保留著最純粹的傳統蜑家漁民祈福、大龍點睛儀式以及那份濃厚的街坊人情味。

    香港仔龍舟競渡大賽籌委會大會主席陳子遷先生於今日開幕禮上表示:「香港仔避風塘的龍舟賽,承載的是百年傳統漁村的根與魂。我們深知沙田、赤柱等賽事每年都非常熱鬧,但香港仔獨有的水上社區凝聚力是無可比擬的。今年大會前期大膽創新,首創的『攪鬼扮嘢王大賽』更是將現場氣氛推至高峰,我們就是希望用年輕人、一家大小都喜歡的創意幽默語言,把百年非遺文化重新包裝,讓更多中外遊客走入南區,感受這份屬於香港人的水上節日狂歡,將這項珍貴的傳統代代相傳。」

    水花大、速度快 中外隊伍展現避風塘競速

    今日賽事的傳統項目同樣高潮迭起,多支本地傳統強隊與海外隊伍於狹窄的避風塘水道中近距離全力揮槳,現場「水花大、速度快」,極具視覺震撼力,與岸邊市民的歡呼聲及擂鼓聲交織在一起,盡顯香港仔獨有的水上社區凝聚力。而參與首屆「攪鬼扮嘢王大賽」的各隊伍精心設計服飾,讓香港仔避風塘化身海上大型化裝舞會,引得現場掌聲不斷。

    「香港仔龍舟競渡大賽2026」賽事將橫跨今日上午至下午,大會誠摯歡迎市民大眾與遊客前來觀賽,親身感受這場融合百年傳統與潮流創新的盛夏慶典。

    香港仔龍舟競渡大賽2026高清照片:
    https://bit.ly/AberdeenDragonBoat

    2026香港仔龍舟競渡大賽風雨不改,端午正日激浪開戰,大會表示今年賽事在保留百年漁村人情味的同時,希望吸引更多的中外遊客,展現香港獨有魅力。
    2026香港仔龍舟競渡大賽風雨不改,端午正日激浪開戰,大會表示今年賽事在保留百年漁村人情味的同時,希望吸引更多的中外遊客,展現香港獨有魅力。

    Hashtag: #香港仔龍舟競渡大賽 #香港仔 #慶祝香港回歸29周年

    The issuer is solely responsible for the content of this announcement.

  • Colgate Optic White Purple Debuts ‘The Purple Cafe’ K-Drama Series

    Colgate Optic White Purple Debuts ‘The Purple Cafe’ K-Drama Series

    HONG KONG SAR – Media OutReach Newswire – 18 June 2026 – Colgate Optic White Purple today launched ‘The Purple Café‘, an APAC-wide social-first campaign. Expanding its K-Beauty footprint, the brand is moving beyond traditional advertising into episodic storytelling across TikTok and major regional markets.

    Colgate Optic White Purple Debuts 'The Purple Cafe' K-Drama Series
    Colgate Optic White Purple Debuts ‘The Purple Cafe’ K-Drama Series

    We are incredibly proud to unveil the next evolution of the incredibly successful Colgate Optic White Purple franchise with our social-first ‘Purple Café’ K-Drama series”, said Samir Singh, EVP Marketing, Colgate-Palmolive, Asia Pacific. ” We recognise that the way people consume media and content has dramatically changed, especially on TikTok. Our campaign takes our association with Korean beauty and culture to a whole new level, presenting our product not just as a beauty essential, but as a pivotal character that transforms our influencer protagonists’ confidence in fun, cheeky ways.”

    Influencer-Led Episodic Story-telling

    The six-part series stars top Asian influencers instead of traditional actors, reimagining classic K-Drama tropes like awkward blind dates and judgmental relatives. In each episode, Colgate Optic White Purple acts as the narrative catalyst, transforming social friction into empowered confidence. The product is seamlessly integrated into each episode, driving both the plot and the protagonists’ transformations.

    AI Integration to Democratise Story-telling

    In a TikTok-exclusive partnership, the campaign invites consumers to script their own narratives to “one-up” AI-generated antagonists. This initiative democratises storytelling emphasising the belief that human creativity can often outsmart artificial intelligence.

    Watch the full episodic series and discover the transformative power of Colgate Optic White Purple on Colgate Thailand (Tik Tok), Colgate Philippines (Tik Tok), Colgate Malaysia (Tik Tok).

    Campaign Credits:

    Colgate Palmolive:

    • Samir Singh, EVP Marketing, Asia Pacific
    • Wen Zhu, Sr. Director, Marketing APAC
    • Anaswar Rajagopal, Director, Marketing APAC
    • Liz Yang, Senior Brand Manager APAC
    • Kenny Choo, Head Content Lab, APAC
    • Jacinta Francis, Content Production Manager, APAC
    • Katelyn Chen, Senior Digital Art Director, APAC
    • Audrey Lee, Shopper Design Manager, APAC

    WPPCP / WPP Media / WPP Production / Ogilvy ANZ:

    • ⁠Sarah-Leith Izzard, Chief Creative Officer, Ogilvy Group Hong Kong
    • Ken Kaneko, Senior Art Director APAC, WPPCP
    • Oliver Samuelson, Copywriter, WPPCP
    • Daniel Cullen, Executive Director APAC, WPPCP
    • Kunal Rasania, Business Director, APAC, WPPCP
    • Mark Tan, Associate Account Director, WPPCP
    • Ines Rubio, Associate Strategy Director, WPPCP
    • Vidhyadhar Kale, President – Client Solutions, WPP Media
    • Pranay Shah Singh, APAC Strategy Partner, WPP Media
    • Rana Mughees Nawaz, APAC Regional Strategy Director, WPP Media
    • Benjamin Lee, Senior Regional Manager, Strategy & Planning, WPP Media Singapore
    • Brenda Ho, Director, Social and Influence Strategy, Ogilvy PR ANZ
    • Ben Hickey, Head of Consumer Health, Ogilvy PR ANZ
    • Andrea Rutgers, Senior Social Specialist, Ogilvy PR ANZ
    • Siyoung Sung, Business Director, Ogilvy Korea
    • Minchae Kwak, Account Executive, Ogilvy Korea
    • Jacinta Loo, Head of Moving Image, WPP Production Singapore
    • Renee Lim, Integrated Producer, WPP Production Singapore
    • Shu Pin Lee, Head of Office, WPP Production Singapore
    • Zivy Johnson, Head of Production, WPP Production Australia
    • Raphael Ruz, Head of Product & Innovation, WPP Production Australia
    • Ben Wallace, Senior Content Producer, WPP Production Australia
    • Sam Martin, Craft Lead, WPP Production Australia
    • Sudarshan Raghunathan, Gen AI Creative Director, WPP Production Chennai

    Production

    • Production House, Whynot Media Co., Ltd
    • Director, Gyubin Lee
    • DOP, Sado Choi
    • Screenwriter, Surin Song
    • Head of Production, Sohee Cho
    • Executive Producer, Minseok Lee
    • Project Manager, Songhee Ko (Grace)

    Full List of Creator Talent Involved in the Purple Café K-Drama Films
    Philippines

    Malaysia

    Thailand

    Hashtag: #Colgate

    The issuer is solely responsible for the content of this announcement.

    About WPP CP

    WPP CP is a bespoke WPP agency team dedicated to Colgate-Palmolive, bringing together the best talent and capabilities from across WPP’s agencies to deliver integrated, effective, and innovative marketing solutions.

    About Colgate-Palmolive

    Colgate-Palmolive is a leading global consumer products company, focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under internationally recognised brand names.

  • 以食為媒傳東方韻味,《中餐廳》十年同行守初心

    以食為媒傳東方韻味,《中餐廳》十年同行守初心

    中國長沙 – Media OutReach Newswire – 2026年6月19日 – 煙火傳文明,十年再出發。正值《中餐廳》開播十年全新節點,《中餐廳·南洋拾光季》重磅回歸,合夥人黃曉明、王俊凱、昆淩、薑妍、靳夢佳、張雅琪、林述巍全員整裝待發,奔赴南洋治癒旅程,6月19日起,北京時間每週五12點芒果TV、22點湖南衛視,即將與觀眾見面。

    photo

    歷經九年時光,《中餐廳》的足跡遍佈泰國、法國、義大利、匈牙利等多個國家和地區。回望這條文化傳播之路,在法國,節目打造專屬”美食餐車”,讓各地路人便捷品嘗中國味道;在匈牙利,節目以美食為獨特”語言”,深化國際文化交流;在中意迎來建交50周年之際,《中餐廳》也積極回應”一帶一路”倡議,以節目互動為中意友誼添磚加瓦。如今,站在十年新起點,《中餐廳·南洋拾光季》再度落地泰國,依託中泰深厚的文旅淵源與鄰里情誼,讓中國故事在南洋土地娓娓道來。

    本次《中餐廳·南洋拾光季》全新解鎖創業新模式,立足中華農耕智慧,打造田園生態與新中式餐飲美學相融的獨特體驗。創新推出”主廚餐桌””大廚到家”等多元特色服務,讓大眾盡享舌尖風味,也讓中式美食悄然融入南洋日常。

    十年步履不停,節目始終堅守初心,講述真實細膩的中國故事,向世界全方位展示中華美食的獨特魅力,拉近中外人文距離,彰顯中國文化獨有的底氣與活力。《中餐廳·南洋拾光季》首期節目恰逢端午佳節溫情開播,七位合夥人在泰國清邁踏上全新的南洋經營之旅。未知的經營難題、異國的風土差異、多元性格的碰撞交織,眾人攜手闖蕩的一幕幕充滿看點,令觀眾滿心期待。長久以來,《中餐廳》系列節目始終以地道中華美食為紐帶,一盤一味承載華夏煙火底蘊,一餐一飯傳遞東方人文氣韻,在海外實景裏生動展現博大精深的中華文化。節目早已不止一檔美食綜藝,更是搭建起中外民心相通、文明互鑒的友好橋樑,用煙火溫情拉近海內外距離,讓中國味道與中國故事在世界各地緩緩流淌、深入人心。

    Hashtag: #MGTV

    The issuer is solely responsible for the content of this announcement.

  • A Decade of Sharing the Flavors of China: ‘Chinese Restaurant’ Stays True to Its Mission Through Food and Culture

    A Decade of Sharing the Flavors of China: ‘Chinese Restaurant’ Stays True to Its Mission Through Food and Culture

    CHANGSHA, CHINA – Media OutReach Newswire – 19 June 2026 – Carrying the warmth of everyday life and the richness of Chinese civilization, Chinese Restaurant embarks on a new chapter as it celebrates its 10th anniversary. Marking this milestone, Chinese Restaurant: Nanyang Memories Season makes its highly anticipated return, with partners Huang Xiaoming, Wang Junkai, Hannah Quinlivan (Kun Ling), Jiang Yan, Jin Mengjia, Zhang Yaqi, Lin Shuwei, and the rest of the team ready to begin a heartwarming journey through Southeast Asia. The new season will premiere on June 19, airing every Friday at 12:00 p.m. (Beijing Time) on Mango TV and at 10:00 p.m. on Hunan TV.

    photo

    Over the past nine years, Chinese Restaurant has traveled across multiple countries and regions, including Thailand, France, Italy, and Hungary. Looking back on its journey of cultural exchange, the program launched a dedicated Chinese food truck in France, allowing local residents and visitors to conveniently experience authentic Chinese flavors. In Hungary, food served as a unique language that fostered deeper intercultural understanding. During the 50th anniversary of diplomatic relations between China and Italy, the program actively responded to the Belt and Road Initiative, using cultural interaction and culinary exchange to strengthen friendship between the two nations.

    Now, standing at the threshold of its second decade, Chinese Restaurant: Nanyang Memories Season returns to Thailand, drawing upon the longstanding cultural, tourism, and people-to-people ties between China and Thailand. Through food and storytelling, the program once again brings Chinese culture to life on Southeast Asian soil.

    The new season introduces an innovative business model inspired by traditional Chinese agricultural wisdom, creating a distinctive experience that combines pastoral ecology with the aesthetics of contemporary Chinese dining. New service concepts, including the “Chef’s Table” and “Chef at Home,” offer guests diverse culinary experiences while naturally integrating Chinese cuisine into everyday local life.

    For ten years, Chinese Restaurant has remained committed to its original vision: telling authentic and heartfelt Chinese stories while showcasing the unique appeal of Chinese cuisine to global audiences. Through food, the program has helped narrow cultural distances, deepen international understanding, and highlight the confidence, vitality, and inclusiveness of Chinese culture.

    The premiere episode of Chinese Restaurant: Nanyang Memories Season coincides with the Dragon Boat Festival, as the seven partners begin a brand-new entrepreneurial adventure in Chiang Mai, Thailand. From unexpected operational challenges and cultural differences to the dynamic interactions among team members with diverse personalities, the journey promises a wealth of memorable moments and compelling stories for viewers.

    Over the years, the Chinese Restaurant franchise has consistently used authentic Chinese cuisine as a bridge connecting people across cultures. Every dish reflects the traditions and warmth of Chinese daily life, while every shared meal conveys the spirit and values of Eastern culture. Set against real-world international backdrops, the program vividly presents the depth and richness of Chinese civilization.

    Today, Chinese Restaurant is far more than a culinary reality show. It has become a platform for cultural dialogue, mutual understanding, and friendship between China and the world. Through the universal language of food, the program continues to bring people closer together, allowing Chinese flavors and Chinese stories to resonate across borders and leave a lasting impression on audiences worldwide.

    Hashtag: #MGTV

    The issuer is solely responsible for the content of this announcement.