Inovatif

Category: HIDE FROM HOME

  • Sprite Hadir Kembali di Pusat Budaya Jalanan di ASEAN & Pasifik Selatan dengan Peluncuran Platform Global Baru ‘It’s That Fresh’

    Platform global terbaru dari Sprite yang diluncurkan di lebih dari 15 pasar beragam di ASEAN & Pasifik Selatan ini menghadirkan tampilan baru yang dinamis, suara merek yang ikonis, serta kemitraan budaya yang berani dengan fokus pada makanan pedas, bola basket, dan musik

    SINGAPURA – Media OutReach Newswire – 24 April 2026 – Sprite®, minuman ringan rasa lemon-limau nomor 1 di dunia, memasuki babak yang paling berani dan paling segar di ASEAN & Pasifik Selatan. Melalui peluncuran ‘It’s That Fresh’, Sprite menegaskan kembali perannya sebagai pilihan utama di seluruh kawasan untuk kesegaran maksimal, dengan memperkenalkan identitas visual baru yang semarak, Sprite Sound yang ikonis dan khas, serta kolaborasi budaya lokal yang segar dan selaras dengan masyarakat di pusat budaya jalanan sehari-hari.

    Dari toko sari-sari yang ramai di Filipina dan warung di Indonesia, hingga gerai mamak yang buka sampai tengah malam di Malaysia serta lorong pasar swalayan di Australia dan Selandia Baru, Sprite telah menjadi bagian dari masyarakat di seluruh kawasan ini sejak dulu, untuk menyejukkan diri, saling terhubung, dan mengekspresikan diri. It’s That Fresh menyatukan warisan bersama ini dalam satu platform global, yang dihadirkan dengan cara yang mencerminkan semangat, cita rasa, dan energi ASEAN & Pasifik Selatan.

    Platform Segar yang Dihadirkan Secara Lokal

    ‘It’s That Fresh’ menyatukan ekspresi merek Sprite di 180 pasar di seluruh dunia. Di ASEAN & Pasifik Selatan, platform ini dihadirkan melalui ekspresi yang berfokus pada budaya setempat, berlandaskan pada makanan pedas, bola basket, dan musik, serta didukung oleh logo yang diperbarui, kemasan baru yang berani, dan Sprite Sound.

    “Sprite lebih dari sekadar minuman, Sprite merupakan bagian dari cara masyarakat merasakan kesegaran saat cuaca panas, melalui makanan, olahraga, dan momen kebersamaan,” ujar Mark Dee, Direktur Senior Pemasaran Kategori Sparkling Flavors untuk Coca-Cola ASEAN & Pasifik Selatan. “It’s That Fresh menyambut keaslian, orisinalitas, dan semangat berani generasi muda di kawasan ini, dengan menghadirkan kekuatan merek global yang berpadu dengan budaya lokal secara nyata dan relevan.”

    Makanan Pedas yang Utama: Saat Kesegaran Bertemu Rasa Pedas yang Sebenarnya

    Makanan pedas berada di pusat budaya makanan jalanan di seluruh ASEAN dan Pasifik Selatan, mulai dari pusat jajanan dan pasar malam hingga rumah makan setempat serta tempat favorit pada malam hari. Bagi Generasi Z di kawasan ini, rasa pedas lebih dari sekadar cita rasa; pedas adalah pengalaman bersama yang menyatukan orang-orang.

    Berdasarkan keterikatan budaya yang kuat ini, Sprite menguatkan platform ‘Hurts Real Good with Sprite’ di kawasan ini, untuk menyambut kegembiraan cita rasa berani dan pedas yang dipadukan dengan kesegaran terbaik. Sprite melengkapi sejumlah hidangan yang paling digemari di kawasan ini, mulai dari tom yum dan laksa hingga sate serta aneka makanan jalanan favorit lainnya, dengan menghadirkan kesegaran lemon-limau yang renyah dan mampu meredakan rasa pedas.

    Kemitraan global dan lokal akan mewujudkan hal ini melalui konten yang dipimpin oleh kreator, pengalaman langsung, serta penawaran bundel Sprite & Spicy, yang semuanya berakar dalam kehidupan sehari-hari oleh masyarakat yang menikmati makanan di seluruh kawasan ini.

    Bola Basket: Kebersamaan, Ekspresi, dan Pengalaman Lokal

    Bola basket terus menjadi sarana kuat untuk mengekspresikan diri dan membangun hubungan kebersamaan komunitas di seluruh ASEAN & Pasifik Selatan. Pada tahun 2026, Sprite akan terus mendukung bola basket di tingkat lokal, melanjutkan kehadirannya yang sudah lama dalam olahraga ini melalui kemitraan dan pengalaman yang menyambut kreativitas, keunikan diri, dan energi permainan. Upaya ini mencerminkan komitmen Sprite untuk selalu hadir di tempat tumbuhnya budaya, secara konsisten dan autentik.

    Tampilan dan Suara Baru yang Dinamis

    Penyegaran rancangan visual Sprite menandai kembalinya lambang ikonis Lymon, yang diperbarui untuk era baru dan dipadukan dengan tulisan merek Sprite berwarna putih yang berani sebagai satu unsur utama yang menyatu. Pada Sprite dan Sprite Zero Sugar, sistem desain ini menggunakan gerak dinamis, unsur cairan, serta kemasan baru yang memancarkan perpaduan warna hijau dan putih yang khas, disertai unsur hitam pada Sprite Zero Sugar untuk memastikan pilihan yang jelas bagi konsumen. Tampilan baru ini akan mulai hadir pada bulan ini di lemari pendingin, gerai jalanan, dan pasar swalayan di seluruh ASEAN & Pasifik Selatan.

    Sementara itu, musik tetap menjadi bagian penting dari jati diri global Sprite serta hubungannya dengan budaya anak muda. Di kawasan ini, musik berperan sebagai unsur pendukung yang memperkuat momen kesegaran, kreativitas, dan ekspresi diri di berbagai platform dan pengalaman.

    Pusatnya adalah Sprite Sound, suara merek dan identitas bunyi baru yang ikonis serta khas, dirancang agar mudah dikenali seketika, layaknya penanda suara yang menjadi ciri utama. Diciptakan melalui kemitraan dengan produser musik ternama dunia, tetapi dirancang agar terhubung dengan budaya musik kawasan dan generasi muda di ASEAN & Pasifik Selatan, Sprite Sound menjadi lambang bunyi singkat dari kesegaran Sprite.

    Inovasi Berani yang Patut Dinantikan

    Sprite terus berinovasi melalui peluncuran yang menanggapi perubahan selera dan tren terbaru di kawasan ini. Pada tahun 2026, konsumen dapat menantikan:

    • Sprite Chill Lemon Mint: menanggapi permintaan konsumen terhadap kesegaran dengan banyak unsur pancaindra, kami menghadirkan kesegaran intens bagi para penggemar dengan cara baru yang tak terduga. Sprite Chill Lemon Mint akan diluncurkan di pasar terpilih, menawarkan sensasi dingin yang unik serta kesegaran maksimal.
    • Sprite + Tea: terinspirasi dari tren sosial yang menyebar luas saat konsumen merendam kantong teh di dalam Sprite, Sprite + Tea mencerminkan komitmen merek untuk mendengarkan konsumen dan mengubah momen budaya menjadi inovasi berskala luas yang akan diluncurkan di Asia Pasifik mulai tahun ini.
    • Sprite Lime Mint: meningkatkan kesegaran untuk meredakan panas dan kelembapan di Asia Tenggara, kami menyempurnakan buih lemon‑limau khas Sprite dengan sentuhan lembut mint yang sejuk, sehingga menciptakan pengalaman menikmati minuman yang lebih dari sekadar minuman, melainkan penyegar yang menenangkan.

    Ketersediaan varian ini dan pilihan rasa lainnya, termasuk Zero Sugar, akan berbeda-beda di tiap pasar. Untuk produk spesifik di dekat Anda, kunjungi Sprite.com.

    Tetap Segar

    Untuk info lebih lanjut tentang ‘It’s That Fresh’, ikuti perjalanan Sprite di Instagram, TikTok, dan YouTube, atau kunjungi Sprite.com.

    Hashtag: #Sprite

    The issuer is solely responsible for the content of this announcement.

  • Sprite đổ bộ trở lại trung tâm văn hóa đường phố tại ASEAN và Nam Thái Bình Dương với hoạt động ra mắt chiến dịch toàn cầu mới “It’s That Fresh”

    Triển khai chiến dịch toàn cầu mới tại hơn 15 thị trường ở khu vực ASEAN và Nam Thái Bình Dương, nền tảng toàn cầu của Sprite mang diện mạo mới năng động, âm thanh thương hiệu mang tính biểu tượng và những màn kết hợp văn hóa táo bạo xoay quanh món ăn cay, bóng rổ và âm nhạc

    SINGAPORE – Media OutReach Newswire – Ngày 24 tháng 4 năm 2026 – Sprite®, thương hiệu nước giải khát chanh – lime số 1 thế giới, đang bước vào chương táo bạo và tươi mới nhất của thương hiệu ở khu vực ASEAN & Nam Thái Bình Dương. Với việc ra mắt nền tảng “It’s That Fresh”, Sprite tái khẳng định vị thế là lựa chọn nước uống giải khát hàng đầu tại khu vực — đồng thời trình làng diện mạo hình ảnh mới tràn đầy năng lượng, âm thanh thương hiệu Sprite mang tính biểu tượng và riêng biệt, cùng những màn kết hợp văn hóa mới, đậm chất bản địa, gắn kết với đời sống và tinh thần văn hóa đường phố thường nhật.

    Từ những cửa hàng tạp hóa nhộn nhịp ở Philippines và quán ăn bình dân ở Indonesia, đến những quán ăn đêm khuya ở Malaysia và các dãy kệ trong siêu thị ở Australia và New Zealand, Sprite từ lâu đã trở thành một phần không thể thiếu trong những khoảnh khắc mọi người trong khu vực giải nhiệt, gắn kết và thể hiện cá tính bản thân. It’s That Fresh hội tụ những nét đặc trưng này vào một nền tảng toàn cầu thống nhất, được thể hiện một cách chân thực theo tinh thần, hương vị và nguồn năng lượng của khu vực ASEAN & Nam Thái Bình Dương.

    Một nền tảng tưới mới, xâm nhập vào đời sống bản địa

    ‘It’s That Fresh’ đồng nhất cách thể hiện thương hiệu Sprite trên 180 thị trường toàn cầu. Tại khu vực ASEAN & Nam Thái Bình Dương, nền tảng này được triển khai một cách sinh động thông qua những yếu tố văn hóa bản địa dựa trên các món ăn cay, bóng rổ và âm nhạc, kết hợp với logo mới, bao bì táo bạo và nhận diện âm thanh riêng Sprite Sound.

    Ông Mark Dee, Giám đốc Cấp cao phụ trách Marketing ngành hàng Nước hương vị có ga của Coca-Cola khu vực ASEAN & Nam Thái Bình Dương chia sẻ “Sprite không chỉ đơn thuần là một thức uống—đó còn là một phần trong cách mọi người cảm nhận sự sảng khoái trong thời tiết oi bức thông qua ẩm thực, thể thao và những khoảnh khắc sum họp,”. “It’s That Fresh tôn vinh tính chân thực, bản sắc riêng và tinh thần táo bạo của giới trẻ trong khu vực, đồng thời kết nối sức mạnh thương hiệu toàn cầu với văn hóa địa phương một cách hài hòa và phù hợp.”

    Ưu tiên món cay lên hàng đầu: Nơi sự sảng khoái, tươi mát hòa cùng vị cay nồng đích thực

    Món ăn cay là tâm điểm của văn hóa ẩm thực đường phố khắp khu vực ASEAN và Nam Thái Bình Dương – từ các trung tâm ăn uống và chợ đêm đến những quán xá địa phương và những địa điểm ăn khuya được yêu thích. Đối với thế hệ Z trong khu vực, vị cay không chỉ đơn thuần là hương vị; đó còn là một trải nghiệm chung gắn kết mọi người.

    Dựa trên nền tảng kết nối văn hóa sâu sắc này, Sprite tiếp tục mở rộng chiến dịch “Hurts Real Good with Sprite” tại khu vực – lan tỏa niềm vui khi thưởng thức hương vị cay đậm hòa quyện với cảm giác sảng khoái trọn vẹn. Sprite là thức uống bổ sung hoàn hảo cho những món ăn được yêu thích nhất trong khu vực – từ tom yum, laksa đến satay và những món ăn đường phố đặc trưng – với hương vị chanh–lime tươi mát, giúp cân bằng vị cay nóng.

    Các mối quan hệ hợp tác toàn cầu và địa phương sẽ truyền tải ý tưởng này vào trải nghiệm thực tế thông qua nội dung do các nhà sáng tạo thực hiện, những trải nghiệm trực tiếp và những gói kết hợp Sprite & món cay — tất cả gắn liền với thói quen thưởng thức ẩm thực thường ngày của mọi người trong khu vực.

    Bóng rổ: Cộng đồng, Cá tính và Trải nghiệm bản địa

    Bóng rổ tiếp tục là sân chơi thể hiện cá tính và kết nối cộng đồng khắp khu vực ASEAN và Nam Thái Bình Dương. Trong năm 2026, Sprite tiếp tục đồng hành cùng bóng rổ ở cấp địa phương, tiếp nối hành trình gắn bó lâu dài với bộ môn thể thao này thông qua các màn kết hợp và trải nghiệm tôn vinh sự sáng tạo, cá tính và nguồn năng lượng của cuộc chơi. Những nỗ lực này phản ánh cam kết của Sprite trong việc luôn hiện diện một cách nhất quán và chân thực tại các không gian văn hóa.

    Diện mạo & âm thanh mới năng động

    Thiết kế hình ảnh mới của Sprite đánh dấu sự trở lại của biểu tượng Lymon đặc sắc, được nâng cấp cho một kỷ nguyên mới và kết hợp với logo chữ Sprite màu trắng nổi bật tạo thành một tài sản nhận diện chủ đạo có tính thống nhất. Hệ thống thiết kế được triển khai đồng bộ cho cả Sprite và Sprite Zero Sugar, với chuyển động linh hoạt, hiệu ứng gợi chất lỏng và bao bì mới màu xanh–trắng đặc trưng, riêng Sprite Zero Sugar được bổ sung điểm nhấn màu đen để người tiêu dùng nhận diện rõ ràng hơn. Diện mạo mới này sẽ chính thức phủ sóng từ tháng này tại các tủ lạnh trưng bày, quầy hàng đường phố và hệ thống siêu thị khắp khu vực ASEAN & Nam Thái Bình Dương.

    Song song với đó, âm nhạc tiếp tục đóng vai trò trọng tâm trong DNA toàn cầu của Sprite, cũng như gắn kết thương hiệu với văn hóa giới trẻ. Trong khu vực, âm nhạc giữ vai trò bổ trợ, nâng tầm khoảnh khắc sảng khoái, sáng tạo và thể hiện cá tính trên các nền tảng và trải nghiệm.

    Điểm cốt lõi ở đây chính là Sprite Sound— nhận diện âm thanh thương hiệu mới, mang tính biểu tượng và độc quyền, được thiết kế để dễ dàng nhận biết tức thì, giống như tín hiệu âm thanh đặc trưng. Được tạo ra từ sự đồng hành của những nhà sản xuất âm nhạc hàng đầu thế giới, nhưng được thiết kế theo hướng kết nối với văn hóa âm nhạc khu vực và giới trẻ tại ASEAN & Nam Thái Bình Dương, Sprite Sound trở thành ký hiệu âm thanh đại diện cho cảm giác sảng khoái của thương hiệu Sprite.

    Những bước đổi mới táo bạo đáng mong chờ

    Sprite liên tục đổi mới với những sản phẩm mới nhằm đáp ứng khẩu vị đang thay đổi và những xu hướng mới nhất trong khu vực. Năm 2026, người tiêu dùng sẽ đón chờ:

    • Sprite Chill Lemon Mint: Nắm bắt nhu cầu của người tiêu dùng về trải nghiệm giải khát đa giác quan, chúng tôi mang đến cảm giác sảng khoái bùng nổ cho người hâm mộ theo những cách hoàn toàn mới mẻ và bất ngờ. Sprite Chill Lemon Mint sẽ đổ bộ các thị trường chọn lọc, mang đến cảm giác mát lạnh độc đáo và sảng khoái đỉnh cao.
    • Sprite + Tea: lấy cảm hứng từ trào lưu pha trà với Sprite đang gây sốt, sản phẩm phản ánh rõ cam kết của thương hiệu trong việc lắng nghe người tiêu dùng và biến những khoảnh khắc văn hóa thành những điểm sáng tạo có thể nhân rộng, dự kiến được triển khai tại khu vực ASP bắt đầu từ năm nay.
    • Sprite Lime Mint: bùng nổ cảm giác sảng khoái để xua tan không khí nóng ẩm của Đông Nam Á, Sprite nâng tầm hương vị chanh – chanh dây đặc trưng của mình bằng một chút bạc hà mát dịu, mang đến trải nghiệm không chỉ là thưởng thức một loại đồ uống mà còn là cảm giác tái tạo năng lượng giúp bạn hạ nhiệt.

    Việc phân phối những hương vị này và những lựa chọn hương vị khác, bao gồm Zero Sugar, sẽ tùy thuộc vào từng thị trường. Vui lòng truy cập Sprite.com để tìm kiếm những sản phẩm cụ thể gần khu vực của mình.

    Luôn sảng khoái mỗi ngày

    Hãy theo dõi hành trình của Sprite trên Instagram, TikTok và YouTube, hoặc truy cập Sprite.com để biết thêm về chiến dịch ‘It’s That Fresh’.

    Hashtag: #Sprite

    The issuer is solely responsible for the content of this announcement.

  • สไปรท์หวนคืนสู่หัวใจวัฒนธรรมสตรีททั่วอาเซียนและแปซิฟิกใต้ พร้อมเปิดตัวแพลตฟอร์มระดับโลกใหม่ ‘It’s That Fresh’

    สไปรท์ส่งแพลตฟอร์มระดับโลกบุกกว่า 15 ตลาดทั่วอาเซียนและแปซิฟิกใต้ในรูปโฉมใหม่ที่เต็มไปด้วยสีสัน พร้อมเสียงอันเป็นเอกลักษณ์ของแบรนด์ และความร่วมมือกับพันธมิตรที่หยั่งรากลึกในวัฒนธรรมอาหารรสจัด บาสเกตบอล และดนตรี

    สิงคโปร์ – Media OutReach Newswire – 24 เมษายน 2569 – สไปรท์® เครื่องดื่มซอฟต์ดริงก์กลิ่นเลมอน-ไลม์อันดับ 1 ของโลก เตรียมสร้างปรากฏการณ์ที่สุดแห่งความจัดจ้านและความสดชื่นครั้งใหม่ในภูมิภาคอาเซียนและแปซิฟิกใต้ ด้วยการเปิดตัวแพลตฟอร์ม ‘It’s That Fresh’ พร้อมตอกย้ำบทบาทผู้นำของภูมิภาคในฐานะตัวเลือกเครื่องดื่มเพื่อเติมความสดชื่นขั้นสุด โดยนำเสนอภาพจำใหม่ที่เต็มไปด้วยสีสัน เสียงที่เป็นซิกเนเจอร์ของสไปรท์ รวมถึงความร่วมมือทางวัฒนธรรมใหม่ ๆ ที่สะท้อนถึงท้องถิ่นนั้น ๆ ซึ่งเข้าถึงหัวใจของวัฒนธรรมสตรีทในชีวิตประจำวันของผู้คน

    จากร้าน sari-sari ที่คึกคักในฟิลิปปินส์ ร้าน warung ในอินโดนีเซีย ไปจนถึงแผง mayak ยามดึกในมาเลเซีย หรือแม้แต่ระหว่างทางเดินในซูเปอร์มาร์เก็ตของออสเตรเลียและนิวซีแลนด์ สไปรท์ได้กลายเป็นส่วนหนึ่งของวิถีชีวิตผู้คนในภูมิภาคนี้ ทั้งในยามที่ต้องการเติมความสดชื่น ทุกการนัดรวมตัว และเมื่อไรก็ตามที่อยากแสดงความเป็นตัวเอง เรียกได้ว่า ‘It’s That Fresh’ คือแพลตฟอร์มที่รวมมรดกที่ทุกคนมีร่วมกันเอาไว้ และถ่ายทอดออกมาด้วยจิตวิญญาณ รสชาติ และพลังที่สะท้อนความเป็นอาเซียนและแปซิฟิกใต้อย่างแท้จริง

    แพลตฟอร์มสุดเฟรช ที่ปลุกให้มีชีวิตด้วยวัฒนธรรมท้องถิ่น

    ‘It’s That Fresh’ คือแพลตฟอร์มที่รวมการสื่อสารอัตลักษณ์ของแบรนด์สไปรท์ให้เป็นหนึ่งเดียวกันใน 180 ตลาดทั่วโลก สำหรับภูมิภาคอาเซียนและแปซิฟิกใต้ แพลตฟอร์มนี้ถูกปลุกให้มีชีวิตผ่านการสื่อสารที่หยั่งรากในวัฒนธรรมท้องถิ่น โดยยึดโยงเข้ากับอาหารรสจัด บาสเกตบอล และดนตรี พร้อมด้วยโลโก้ที่ปรับโฉมใหม่ บรรจุภัณฑ์ที่โดดเด่นยิ่งขึ้น รวมถึงเสียงที่เป็นซิกเนเจอร์ของสไปรท์

    Mark Dee ตำแหน่ง Category Marketing Sr. Director of Sparkling Flavors ของ Coca-Cola ASEAN & South Pacific กล่าวว่า “สไปรท์ไม่ใช่เพียงแค่เครื่องดื่ม แต่คือส่วนหนึ่งของประสบการณ์ที่ให้ผู้คนได้สัมผัสความสดชื่นในวันที่ร้อนระอุ ผ่านมื้ออาหาร การเล่นกีฬา และช่วงเวลาที่ใช้ร่วมกัน และ ‘It’s That Fresh’ ก็คือแพลตฟอร์มที่เฉลิมฉลองให้กับความเป็นตัวของตัวเอง การไม่เดินตามใคร และความกล้าของคนรุ่นใหม่ในภูมิภาค โดยผสานความแข็งแกร่งของแบรนด์ระดับโลกเข้ากับวัฒนธรรมท้องถิ่นได้อย่างลงตัวและเข้าถึงได้จริง”

    อาหารรสจัดจ้าน: การปะทะกันของความสดชื่นและความเผ็ดร้อน

    อาหารรสเผ็ดเป็นหัวใจของวัฒนธรรมสตรีทฟู้ดทั่วอาเซียนและแปซิฟิกใต้ ที่พบได้ตั้งแต่ศูนย์อาหารฮอว์กเกอร์เซ็นเตอร์ และตลาดกลางคืน ไปจนถึงร้านท้องถิ่นและแหล่งแฮงเอาต์ยามดึก สำหรับชาว Gen Z ในภูมิภาคนี้ ความเผ็ดไม่ใช่แค่รสชาติ แต่คือประสบการณ์ร่วมที่เชื่อมผู้คนเข้าด้วยกัน

    จากความเชื่อมโยงทางวัฒนธรรมดังกล่าว สไปรท์จึงหยิบเอาแพลตฟอร์ม ‘Hurts Real Good with Sprite’ มาต่อยอด เพื่อสะท้อนความเพลิดเพลินของรสชาติเผ็ดจัดจ้านเมื่อจับคู่กับความสดชื่นสุดขั้ว ซึ่งนอกจากสไปรท์จะเข้ากันได้กับเมนูยอดนิยมของภูมิภาคอย่างต้มยำ ลักซา สะเต๊ะ และอาหารสตรีทฟู้ดอื่น ๆ แล้ว ยังมอบความสดชื่นรสเลมอน-ไลม์ที่ซาบซ่าเพื่อช่วยลดความเผ็ดได้อย่างลงตัวอีกด้วย

    ความร่วมมือทั้งในระดับโลกและท้องถิ่นจะช่วยขับเคลื่อนแนวนี้ผ่านคอนเทนต์ที่นำโดยเหล่าครีเอเตอร์ กิจกรรมเชิงประสบการณ์ และข้อเสนอ ‘Sprite & Spicy’ แบบชุด ซึ่งทั้งหมดสะท้อนรูปแบบการบริโภคอาหารในชีวิตประจำวันของผู้คนในภูมิภาคได้อย่างแท้จริง

    บาสเกตบอล: ชุมชน การแสดงออก และประสบการณ์ท้องถิ่น

    บาสเกตบอลยังคงเป็นรูปแบบของการแสดงออกถึงตัวตนและการเชื่อมโยงชุมชนในภูมิภาคอาเซียนและแปซิฟิกใต้ที่สำคัญ ในปี 2569 นี้ สไปรท์จะยังคงสนับสนุนกีฬาบาสเกตบอลในระดับท้องถิ่น โดยต่อยอดจากบทบาทที่มีมาอย่างยาวนานผ่านความร่วมมือและกิจกรรมต่าง ๆ ที่สะท้อนความคิดสร้างสรรค์ ความเป็นตัวของตัวเอง และพลังของเกม ความพยายามเหล่านี้เป็นการตอกย้ำถึงความมุ่งมั่นของสไปรท์ในการเข้าไปมีส่วนร่วมในพื้นที่ที่วัฒนธรรมดำรงอยู่อย่างสม่ำเสมอและด้วยความจริงใจ

    ลุคและซาวด์ใหม่ที่มีสีสัน

    การปรับโฉมดีไซน์ที่เป็นภาพจำของสไปรท์ได้มีการนำสัญลักษณ์ Lymon อันเป็นเอกลักษณ์กลับมาอีกครั้ง โดยปรับให้ทันสมัยยิ่งขึ้นพร้อมผสานเข้ากับโลโก้คำว่า Sprite สีขาวที่เป็นองค์ประกอบหลัก ดีไซน์ใหม่นี้ครอบคลุมทั้งสไปรท์ และสไปรท์ ซีโร่ ชูการ์ โดยใช้การเคลื่อนไหวแบบไดนามิก องค์ประกอบที่สื่อถึงความลื่นไหล และบรรจุภัณฑ์รูปแบบใหม่ที่ถ่ายทอดโทนสีเขียว-ขาวอันเป็นที่จดจำ พร้อมเพิ่มโทนสีดำในสไปรท์ ซีโร่ ชูการ์ เพื่อช่วยให้ผู้บริโภคแยกความแตกต่างได้อย่างชัดเจน ภาพลักษณ์ใหม่นี้จะทยอยเปิดตัวในตู้แช่ ร้านสตรีทฟู้ด และซูเปอร์มาร์เก็ตทั่วภูมิภาคอาเซียนและแปซิฟิกใต้ตั้งแต่เดือนนี้เป็นต้นไป

    ขณะเดียวกัน ดนตรียังคงเป็นองค์ประกอบสำคัญของดีเอ็นเอของสไปรท์ในระดับโลก รวมถึงเป็นสะพานเชื่อมโยงกับวัฒนธรรมคนรุ่นใหม่ ในภูมิภาคนี้ ดนตรีจะทำหน้าที่สนับสนุนและขยายช่วงเวลาแห่งความสดชื่น ความคิดสร้างสรรค์ และการแสดงออกผ่านแพลตฟอร์มและประสบการณ์ต่าง ๆ

    โดยหัวใจสำคัญของแนวคิดนี้คือ “Sprite Sound” ซึ่งเป็นซาวด์แบรนด์และอัตลักษณ์ทางเสียงรูปแบบใหม่ที่ออกแบบให้จดจำได้ทันที เปรียบเสมือนซิกเนเจอร์ด้านเสียงที่โดดเด่น โดยพัฒนาร่วมกับมิวสิกโปรดิวเซอร์ระดับโลก และออกแบบให้สอดคล้องกับวัฒนธรรมดนตรีของคนรุ่นใหม่ในภูมิภาคอาเซียนและแปซิฟิกใต้ เพื่อให้ Sprite Sound ทำหน้าที่เป็นตัวแทนเสียงที่สื่อถึงความสดชื่นของสไปรท์อย่างชัดเจน

    นวัตกรรมสุดแหวกแนวที่ต้องจับตามอง

    สไปรท์ยังคงเดินหน้าสร้างสรรค์นวัตกรรมผ่านการเปิดตัวผลิตภัณฑ์ใหม่ที่ตอบโจทย์รสนิยมและเทรนด์ที่เปลี่ยนแปลงอย่างต่อเนื่องของผู้บริโภคในภูมิภาค โดยในปี 2569 มีผลิตภัณฑ์ใหม่ ๆ ที่เตรียมเปิดตัวมาให้ผู้บริโภคได้สัมผัสดังต่อไปนี้

    • Sprite Chill Lemon Mint: รังสรรค์เพื่อตอบรับความต้องการเครื่องดื่มที่มอบประสบการณ์ความสดชื่นแบบหลายมิติ โดยนำเสนอความสดชื่นเข้มข้นในรูปแบบใหม่ที่คาดไม่ถึง พร้อมมอบสัมผัสความเย็นที่โดดเด่น โดย Sprite Chill Lemon Mint จะเปิดตัวในบางประเทศเท่านั้น
    • Sprite + Tea: จากเทรนด์ไวรัลที่ผู้บริโภคนำถุงชามาชงในสไปรท์ สู่แรงบันดาลใจในการสร้างสรรค์รสชาติใหม่อย่าง Spirte + Tea ที่สะท้อนถึงความมุ่งมั่นของแบรนด์ในการรับฟังผู้บริโภค และนำโมเมนต์ทางวัฒนธรรมมาต่อยอดเป็นนวัตกรรมที่ขยายสู่ตลาดได้ โดยจะเริ่มเปิดตัวในภูมิภาคอาเซียนและแปซิฟิกใต้ตั้งแต่ปีนี้
    • Sprite Lime Mint: เพิ่มระดับความสดชื่นเพื่อตอบรับสภาพอากาศร้อนชื้นในเอเชียตะวันออกเฉียงใต้ ด้วยการผสานรสเลมอน-ไลม์อันเป็นเอกลักษณ์ของสไปรท์เข้ากับความเย็นนุ่มของมิ้นต์ มอบประสบการณ์การดื่มที่มากกว่าความสดชื่น แต่เป็นช่วงเวลาแห่งการรีเฟรชร่างกายอย่างแท้จริง

    ทั้งนี้ ความพร้อมจำหน่ายของแต่ละรสชาติ รวมถึงตัวเลือกอื่น ๆ เช่น Zero Sugar อาจแตกต่างกันไปในแต่ละประเทศ สำหรับข้อมูลผลิตภัณฑ์ในพื้นที่ของคุณ สามารถดูรายละเอียดเพิ่มเติมได้ที่ Sprite.com

    อย่าลืมที่จะเติมความสดชื่น

    สำหรับข้อมูลเพิ่มเติมเกี่ยวกับ ‘It’s That Fresh’ สามารถติดตามได้ทาง Instagram, TikTok และ YouTube หรือเยี่ยมชมเว็บไซต์ที่ Sprite.com

    Hashtag: #Sprite

    The issuer is solely responsible for the content of this announcement.

  • 第一線榮獲2026年亞太史蒂夫®「科技管理、規劃及實踐創新」銅獎

    第一線榮獲2026年亞太史蒂夫®「科技管理、規劃及實踐創新」銅獎

    表彰在AI、安全整合數碼基礎設施上的卓越策略

    香港 – Media OutReach Newswire – 2026年4月24日 – 第一線為世紀互聯（Nasdaq: VNET）旗下全資子公司、大中華領先企業網絡服務供應商，於第十三屆亞太史蒂夫®中榮獲「科技管理、規劃及實踐創新」銅獎（BRONZE STEVIE® WINNER） 。

    獲得這項備受尊崇的國際商業獎項，不僅肯定了第一線作為專業、一站式「AI+ 雲網安」服務供應商的領先地位，更彰顯第一線積極向前，超越界限的決心——尤其在日新月異的AI時代，透過創新整合解決方案，助力企業實現無縫的數碼轉型。

    亞太史蒂夫獎是唯一表彰亞太地區29個市場工作場所創新成就的商業獎項。史蒂夫獎被廣泛認為是世界頂級的商業獎項，24年來致力於表彰各類傑出成就，例如國際商業獎®。

    這項榮譽彰顯第一線在AI時代引領企業技術轉型的專業實力，透過周詳策略規劃與精準的全程執行，第一線打造出強大的基礎設施，無縫融合高效能AI計算、靈活的雲端資源、可靠的網絡連接，以及全面的網絡安全防護。

    這一站式「AI+ 雲網安」方法讓企業自信部署及擴展AI計劃——無論是快速部署私人AI環境、智能運維自動化（AIOps），還是定制企業AI應用以提升決策智慧、簡化流程及整體效率；第一線的方案同時有效應對激增運算需求、混合環境安全、合規標準、資源優化及無縫多雲連接等實際挑戰，並落實堅實的數據保護。這些成果已在各行各業的客戶中展現實質價值：提升製造業生產效率與安全現代化、加速新興科技領域的研發周期，以及透過合規高效基礎設施實現更強營運韌性。

    作為香港及大中華區備受信賴的企業網絡服務供應商，第一線高度重視AI轉型的力量，致力透過一站式「AI+ 雲網安」服務賦能企業在AI時代擁有更大靈活性、韌性與創新能力，並於去年成為香港首批獲得ISO/IEC 42001 AI管理系統認證的ICT服務供應商之一。第一線持續將策略遠見轉化為實際成果，助力企業在快速演變的數碼環境中實現安全、智能及可持續的發展。

    Hashtag: #DYXnet #第一線 #AI #雲網安


    The issuer is solely responsible for the content of this announcement.

    第一線 DYXnet

    1999年創立於香港，第一線於2014年成為世紀互聯（NASDAQ：VNET）旗下全資子公司。作為企業數碼轉型最可信賴的伙伴，第一線一站式為客戶提供整全的ICT解決方案，服務組合包括企業網絡、雲端服務、網絡安全及AI服務等，透過優秀技術和服務為各行業制定合適的解決方案。

    作為香港及亞太區領先的ICT 服務供應商，第一線在全球擁有超過200個網絡據點（PoP），覆蓋逾700個城市，服務超過30,000個客戶端點。第一線是香港首批獲得ISO/IEC 42001認證的AI服務供應商，也是大中華區首批獲得ISO /IEC 27001、ISO/IEC 20000-1及ISO 9001認證的服務供應商，同時是中國跨境資料通信產業聯盟的首批正式會員及SD-WAN服務標準起草單位。

  • DYXnet Wins Bronze Stevie® for Innovation in Technology Management, Planning & Implementation at the 2026 Asia-Pacific Stevie® Awards

    DYXnet Wins Bronze Stevie® for Innovation in Technology Management, Planning & Implementation at the 2026 Asia-Pacific Stevie® Awards

    Recognized for Strategic Excellence in Delivering AI-Ready, Secure, and Integrated Digital Infrastructure

    HONG KONG SAR – Media OutReach Newswire – 24 April 2026 – DYXnet, a wholly-owned subsidiary of VNET Group (Nasdaq: VNET) and a leading enterprise network and ICT service provider in Greater China, has been honored the BRONZE STEVIE® Award for Innovation in Technology Management, Planning & Implementation at the 13th annual Asia-Pacific Stevie® Awards.

    Gaining this prestigious recognition not only affirms DYXnet’s dedication to delivering professional, high-quality ICT services but also underscores its ongoing commitment to advancing with the fast-evolving technological landscape—particularly in the AI era—empowering enterprises to achieve seamless digital transformation through innovative, integrated solutions.

    The Asia-Pacific Stevie Awards are the only business awards program to recognize innovation in the workplace in all 29 markets of the Asia-Pacific region. The Stevie Awards are widely considered to be the world’s premier business awards, conferring recognition for achievement in programs such as The International Business Awards® for 24 years.

    This accolade celebrates DYXnet’s proven expertise in guiding enterprises through the complexities of the AI era. By combining thoughtful strategic planning with precise, end-to-end execution, DYXnet has created a powerful, unified infrastructure that seamlessly brings together high-performance AI computing, flexible cloud resources, reliable network connectivity, and comprehensive cybersecurity protections.

    This integrated “AI+ Cloud-Network-Cybersecurity” approach empowers businesses to deploy and scale AI initiatives with confidence—whether through rapid private AI environments, intelligent operations automation (AIOps), or tailored enterprise AI applications that enhance decision-making, streamline processes, and boost overall efficiency. It effectively addresses critical demands such as surging computational requirements, secure hybrid environments, regulatory compliance, optimized resource use, and seamless multi-cloud connectivity, all while maintaining robust data protection.

    These capabilities have already delivered tangible value across industries: improving production efficiency and security modernization in manufacturing, accelerating R&D cycles in emerging technology sectors, and strengthening operational resilience through compliant, high-performance infrastructure.

    As a trusted enterprise network service provider in Hong Kong and Greater China, DYXnet places strong emphasis on the transformative power of AI. The company is committed to empowering enterprises with greater agility, resilience, and innovation through its one-stop “AI + Cloud + Network + Cybersecurity” solutions, and was amongst the first ICT service providers in the regions to obtain the prestigious ISO/IEC 42001 certification for AI management systems last year. The company continues to turn strategic vision into tangible outcomes, enabling enterprises to achieve secure, intelligent, and sustainable growth in the rapidly evolving digital landscape.

    Hashtag: #DYXnet #第一線 #AI #雲網安

    The issuer is solely responsible for the content of this announcement.

    About DYXnet

    DYXnet, established in 1999 in Hong Kong, became a wholly-owned subsidiary of VNET Group, Inc. (NASDAQ: VNET) in 2014. It is a leading ICT service provider in Hong Kong and the Asia Pacific region, delivering innovative technologies and solutions to enterprises of all sizes and helping them fully embrace digital transformation. DYXnet offers a comprehensive portfolio of services, including enterprise networks (MPLS and SD-WAN), cloud solutions, data center services, cybersecurity, and AI solutions, empowering businesses to realize their full potential.

    Being a pioneer in the ICT sector, DYXnet operates over 200 PoPs worldwide, covering more than 700 cities and serving over 30,000 client sites. DYXnet was among the first ICT service providers in the region to obtain prestigious ISO certifications, including ISO/ IEC 42001, ISO/IEC 27001, ISO/IEC 20000, and ISO 9001. Additionally, DYXnet is one of the inaugural official members of the China Cross-border Data Telecommunications Industry Alliance and has played a crucial role as one of the initial drafting units for SD-WAN service standards.

  • Xsolla Partners With De La Salle-College of Saint Benilde to Launch a Global Publishing Platform for the Next Generation of Filipino Game Developers

    Xsolla Partners With De La Salle-College of Saint Benilde to Launch a Global Publishing Platform for the Next Generation of Filipino Game Developers

    Landmark MOU Gives Philippine Game Design Students a Direct Pathway to Publish, Distribute, and Compete on the World Stage

    LOS ANGELES, US – Media OutReach Newswire – 24 April 2026 – Xsolla, a global video game commerce company that helps developers launch, grow, and monetize their games, today announced a strategic partnership with De La Salle-College of Saint Benilde (DLS-CSB), the pioneering institution behind the Philippines’ first full degree program in Game Design and Development. Formalized through a Memorandum of Understanding (MOU) signed in Manila, the collaboration will provide Benilde students with direct access to Xsolla’s global publishing infrastructure, giving the next generation of Filipino game developers a real, tangible pathway to reach players worldwide.

    Empowering the next generation of Filipino game developers
    Empowering the next generation of Filipino game developers

    The MOU was signed in the presence of distinguished witnesses, signatories, and guests, underscoring the broad institutional support for the initiative. Ms. Bianca Pearl Sykimte, Director of the Department of Trade and Industry (DTI) Export Marketing Bureau, and Mr. James Ronald Ho, President of the Game Developers Association of the Philippines (GDAP), served as witness signatories.

    At the center of the partnership is the co-development of a dedicated, Benilde-branded game launcher and distribution platform, a curated space where student-developed games can be showcased, published, and made available to a global community for learning, portfolio development, and player feedback. Beyond the platform itself, Xsolla will provide students and faculty with technical training, platform support, and analytics tools to strengthen both curriculum development and commercial readiness.

    The Philippines has rapidly emerged as one of Southeast Asia’s most dynamic game development ecosystems, with Benilde at its academic core. Since launching the region’s first dedicated GDD degree program in 2009, the institution has produced graduates who have gone on to build studios, ship titles, and carry a distinctly Filipino creative perspective onto the global stage. This partnership accelerates that momentum, connecting Benilde’s creative pipeline directly to Xsolla’s worldwide commerce and distribution network.

    “Southeast Asia is one of the most exciting growth frontiers in global gaming right now, and the Philippines is leading that charge,” said Chris Hewish, President at Xsolla. “What Benilde has built over the past decade is remarkable: a generation of developers with real craft, real ambition, and stories that deserve to be heard beyond their borders. This partnership is about making sure those stories reach the world. Xsolla exists to help developers at every stage go further, and that mission starts here, with the next generation.”

    “The talent is here. The creativity is here. What students need is the infrastructure and the global reach to turn their work into something the world can actually play,” said Eric Lee, Head of Partnerships for APAC at Xsolla. “That’s exactly what this partnership delivers. We’re giving Benilde’s developers not just a platform, but a launchpad and everything Xsolla has built to help them grow and win once they’re on it.”

    The partnership also opens pathways for joint research initiatives and educational outreach that spotlight socially relevant student works, further positioning Philippine game development as a creative and commercial force in the global industry.Hashtag: #Xsolla

    The issuer is solely responsible for the content of this announcement.

    About Xsolla

    Xsolla is a global commerce company that builds and provides all the things developers need to launch, grow, and monetize video games. Headquartered in Los Angeles, California, the company supports studios of every size, from indie to AAA, with solutions across direct-to-consumer commerce, intelligent payments, entertainment-based IP, and player engagement products. Xsolla helps developers fund, distribute, market, and monetize their games at scale. Trusted by more than 60% of the top 100 highest-grossing games, Xsolla operates as the merchant of record across 200+ geographies with access to over 1,000+ local payment methods worldwide. Grounded in a deep belief in the future of gaming, Xsolla is resolute in bringing opportunities together and unlocking growth for creators everywhere.

    About De La Salle-College of Saint Benilde (DLS-CSB)

    De La Salle-College of Saint Benilde is a higher education institution in Manila, Philippines, known for its industry-driven programs and commitment to creative and technological innovation. Through its School of Management and Information Technology (SMIT), Benilde pioneered the Philippines’ first full degree program in Game Design and Development in 2009, establishing game development education as a distinct academic discipline and producing a new generation of Filipino game creators.

    To learn more about Xsolla’s partnership with De La Salle-College of Saint Benilde, visit:

  • No Judgement, No Awkwardness: More Hongkongers Are Opening Up to AI for Mental Health Support

    No Judgement, No Awkwardness: More Hongkongers Are Opening Up to AI for Mental Health Support

    HONG KONG SAR – Media OutReach Newswire – 24 April 2026 – There is a particular kind of exhaustion that comes not from the stress itself, but from carrying it in silence — unsure whether it is serious enough to mention, or whether anyone would truly understand.

    A newly completed Hong Kong study suggests there may finally be a way to bridge that gap. The AIM Greater China Psychology Research Group has completed a Hong Kong-based study conducted in the 2025–2026 academic year, comparing the effectiveness of human hypnotherapists against AI in delivering hypnotic experience-based stress relief experiences. The findings were striking: a significant proportion of participants felt that both approaches yielded virtually equivalent levels of relaxation — and more than 60% reported preferring their AI session after the fact.

    Over 400 Applicants: A Reflection of a Generation in Need of Being Heard

    The research team recruited participants experiencing family-related stress via Facebook. Within a short period of the post going live, over 400 individuals voluntarily applied — a figure that speaks not only to the pervasiveness of stress in modern life, but also to a growing willingness among the public to prioritise their own emotional wellbeing and actively seek self-care solutions.

    From the applicant pool, 48 participants were randomly selected to take part. Each participant underwent two separate hypnotic experience stress relief audio sessions, each lasting approximately one hour — one recorded by a human hypnotherapist, and one fully generated by AI, including both the script and voice. Participants then compared their personal experiences of both sessions.

    What Humans Can Do, AI Can Do Too

    In the most critical area of comparison — stress relief effectiveness — the largest single group of participants (41.7%) rated the AI and human sessions as equally effective. On a scoring basis, the AI hypnotic experience averaged approximately 2.92 points, compared to 2.58 points for the human session — with AI coming out marginally ahead.

    The study further found that nearly 90% of participants indicated they would enjoy a session if it genuinely helped them feel relaxed. In other words, what people truly care about is whether it works — not whether the voice behind it belongs to a human or a machine. On this front, AI has passed the test.

    Over 60% More Willing to Share Their Feelings with AI

    The results around personal preference were perhaps the most eye-opening. When asked which session they enjoyed more, 62.5% of participants chose the AI experience — and among women, that number climbed even higher, to 68.4%.

    So what made AI the preferred choice? Researchers believe it comes down to one simple thing: feeling safe. With AI, there is no worry about being judged. No fear of saying the wrong thing. No awkwardness. About 1 in 4 participants said they actually found it easier to talk openly with AI — because it communicates in a way that feels clear, calm, and natural, much like everyday conversation.

    The truth is, some things are just easier to say when no one is watching. That is not a flaw in human nature — it is simply how many of us work.

    When it came to privacy, the findings were equally reassuring. More than half of all participants said they had no concerns about AI handling their personal information. Only a very small number — just 2.08% — said they felt uncomfortable. This points to a growing sense of trust in AI tools among the general public.

    AI Reads the Data; Therapists Read the Person

    Beyond the hypnotic experience itself, the local research team also evaluated AI’s capability as an analytical tool — with equally impressive results.

    AI was able to rapidly process large volumes of participant responses, objectively assess individual stress levels, and identify underlying patterns. For instance, AI identified that 35% of participants independently expressed a desire for “personal space” or “better soundproofing” in their homes. On the surface, these may seem like trivial lifestyle concerns — yet AI connected this pattern to the reality of Hong Kong residents living in constrained spaces, highlighting a deeper psychological sense of having “nowhere to breathe”. This level of insight would be difficult to uncover through manual review of dozens of questionnaires alone.

    AI also observed that many participants habitually occupied the role of “problem-solver” or “mediator” within their households, suppressing their own emotional needs in the process. Researchers noted that this reflects a widely recognised social phenomenon — the pressures faced by eldest daughters and the so-called “sandwich generation,” caught between the responsibilities of caring for ageing parents and raising children. AI’s ability to rapidly identify these hidden emotional burdens allows therapists to bypass lengthy preliminary assessments and focus more swiftly on the core issues that require their attention.

    AI Is Here to Help, Not to Take Over

    The local research team emphasises that the study was never intended to position AI as a replacement for human therapists. Rather, the aim is to explore how the two can work in tandem. Much like how blood test reports assist physicians in diagnosis, AI can play an analogous supporting role in the mental health field — organising data, identifying patterns, and lowering barriers to seeking help, so that mental health professionals can direct their energy towards the moments that truly require a human touch.

    Those who proactively seek psychological support remain a minority, often deterred by the fear of inconvenience, social stigma, or the awkwardness of speaking up. If AI can serve as the bridge that encourages more people to take that first step, that alone may be its most meaningful contribution to society.

    Hashtag: #HypnosisInstitute

    The issuer is solely responsible for the content of this announcement.

    About Hypnosis Institute

    Hypnosis Institute is dedicated to helping people in Hong Kong lead healthier and more fulfilling lives through hypnotic experience. We offer accessible and practical hypnotic experience training programmes designed to integrate hypnotic techniques into everyday life, with a focus on stress management, emotional wellbeing, and personal growth.

    Hypnosis Institute is Hong Kong’s only hypnotic experience professional development platform that simultaneously operates a research group, social innovation group, practical training group, crisis psychological support group, charitable initiatives, networking events, therapeutic services, and a comprehensive training pathway.

    As the sole Hong Kong chapter of the Association for Integrative Medicine (AIM) in the United States, the sole overseas Hong Kong academy of UK educational institution Study House (Quality Licence Scheme), and the sole specialist hypnotic experience training school in Hong Kong under Cambridge International College in the United Kingdom, Hypnosis Institute provides internationally recognised qualifications that contribute to the advancement of the industry.

    Founder Charles Leung is a trainer of trainers in the field of hypnotic experience, and has been specially appointed by the Association for Integrative Medicine as the Chief Instructor for Specialist hypnotic experience in Greater China. He has trained over 1,000 hypnotherapists and instructors, upholding the highest standards of professional development in the mental health field.

    The Institute’s programmes integrate a comprehensive range of methodologies, including hypnotic experience combined with MBTI personality profiling, DISC behavioural analysis, mental health coaching, emotional education, and the HiddenMe Cards inner child tool — providing a holistic and personalised approach to hypnotic experience practice. Instructors specialise in paediatric hypnotic experience, Internal Family Systems (including inner child) hypnotic experience, stress and insomnia relief hypnotic experience, interpersonal relationship hypnotic experience, as well as hypnotic experience in reminiscence and palliative care.

    Driven by the belief that everyone can harness the power of hypnotic experience to enhance their mental wellbeing, Hypnosis Institute is committed to sharing psychological knowledge and providing professional support in the areas of emotional management, life challenges, and the professional development of the hypnotic experience industry.

    Follow us at , , and for the latest updates.

  • 香港研究證明：AI減壓效果不輸真人，六成人更寧願對AI講心事

    香港研究證明：AI減壓效果不輸真人，六成人更寧願對AI講心事

    香港 – Media OutReach Newswire – 2026年4月24日 – 很多人不是不需要幫助，而是不知道該怎樣開口，甚至不確定，自己究竟有沒有資格說「我很累」。一項本地科研團隊剛完成的研究，或許正好回應了這個困局。
    AIM大中華區心理學研究小組於2025至2026年度完成一項本港研究，比較真人催眠師與AI在催眠減壓體驗上的實際成效。研究結果出人意表：不少參加者認為兩者的放鬆效果幾乎一樣，更有超過六成人表示，事後更喜歡AI的那一次體驗。
    四百人報名背後，是一個人人都需要被好好聆聽的時代
    研究團隊透過Facebook招募有家庭壓力的市民參與研究，帖子一出便錄得逾400人主動報名。這個數字背後，反映出的不只是壓力的普遍，更是愈來愈多人開始願意關注自身的情緒健康，主動尋找照顧自己的方法。研究團隊從中隨機邀請48人參與，每位參加者均會分別體驗兩段各約一小時的催眠減壓錄音，一段由真人催眠師錄製，另一段則由AI全程生成，包括文稿與聲音，再由參加者親身比較兩者的感受。
    人類做到的，AI也做到了
    在最關鍵的減壓效果比較上，研究發現比例最高的一組參加者（41.7%）認為AI與真人的效果「一樣」。若以評分計算，AI催眠減壓體驗平均約2.92分，真人則為2.58分，AI甚至略高。研究亦發現，接近九成參加者表示，只要體驗過後真的感到放鬆，他們便會喜歡該次體驗。換言之，大家在乎的從來都是「有沒有用」，而不是「對方是人還是機器」，AI在這一關，已經過了。
    六成人更願意對AI說心底話
    更令人意外的，是參加者的主觀偏好。62.5%的參加者表示更喜歡AI的催眠體驗，女性群體的比例更高達68.4%。研究人員認為，這或與AI提供的「無壓力感」有直接關係。有25%的參加者坦言，面對AI時反而更容易說出心裡的感受，原因是AI的表達方式清晰自然、貼近日常，不像面對真人時會擔心「講錯嘢」或「被人評頭品足」。說白了，有些話，我們寧願對一部機器說，也不願意當著真人的面開口。這不是冷漠，而是人之常情。
    在私隱方面，逾五成參加者表示對AI處理個人資料感到放心，感到不安的只有極少數（2.08%），反映大眾對AI輔助工具的信任已逐漸建立。
    AI看數據，治療師看人心
    除了催眠減壓體驗本身，本地科研團隊亦在研究中測試了AI作為分析工具的能力，結果同樣叫人刮目相看。AI能夠快速整理大量參加者的回應，客觀評估每個人的壓力狀況，並找出當中的規律。
    舉例來說，AI從參加者的對話記錄中發現，有35%的人不約而同地提到渴望有「自己的空間」、希望「隔音好一點」。乍聽之下這只是生活瑣事，但AI將這個現象與香港人住在狹小單位的現實扣連，指出這背後其實反映了一種「連喘口氣的地方都沒有」的心理壓迫感——這種洞察，單靠人手翻閱幾十份問卷，恐怕難以輕易發現。
    AI亦留意到，不少參加者習慣在家中扮演「解決問題的人」或「調停角色」，長期壓抑自身情緒。研究人員指出，這正是社會上常見的「長女壓力」與「上有父母下有子女」的夾心族困境。AI能夠迅速識別這些隱藏的情緒負擔，讓治療師毋須花大量時間在前期評估上，可以更快切入真正需要關注的核心問題。
    AI與治療師，協作而非取代
    本地科研團隊強調，研究的出發點從來不是以AI取代真人治療師，而是探索兩者如何互相配合。就好比醫院有驗血報告輔助醫生診斷，AI在心理健康領域同樣可以擔當類似的角色，整理數據、發現規律、降低求助門檻，讓專業人員可以將心力放在更需要人情溫度的地方。
    願意主動尋求心理支援的人仍屬少數，原因不外乎怕麻煩、怕被標籤、怕「講出口更尷尬」。若AI能夠成為讓更多人踏出第一步的那道橋樑，這或許已是它對社會最實在的貢獻。

    Hashtag: #HypnosisInstitute

    The issuer is solely responsible for the content of this announcement.

    關於Hypnosis Institute

    Hypnosis Institute致力於通過催眠治療，幫助香港人實踐更健康、更充實的生活。我們提供易於理解和應用的催眠訓練課程，旨在將催眠技巧融入日常生活，重點關注壓力管理、情緒健康和個人成長，為香港唯一同時擁有研究小組、社創小組、實戰小組、危機心理支援小組、慈善活動、交流聚會、治療服務及完善培訓階梯的催眠治療師成長平台。

    作為美國整合醫學會 (Association for Integrative Medicine) 唯一香港分會、英國教育機構 Study House (Quality Licence Scheme) 唯一香港海外學院和英國劍橋國際學院 (Cambridge International College) 在香港唯一的專科催眠治療培訓分校，我們提供有助於業界發展的國際認證，創辦人Charles Leung為催眠界導師之師，獲美國整合醫學會特邀出任專科催眠治療大中華區首席導師，培育超過一千位催眠治療師及導師，秉承心理健康領域最高的專業發展標準。

    課程整合了一系列方法，包括催眠與MBTI性格學、DISC行為學、心理健康教練學、情緒教育、及HiddenMe Cards內在小孩工具，提供一連串個性化的催眠治療方法。導師專精於兒科催眠治療、內在家庭系統 (包括內在小孩) 催眠治療、緩解壓力及失眠催眠治療、人際關係催眠治療、以及懷緬及寧養服務催眠領域。

    在相信每個人都能將催眠應用到生活提升心理健康的驅動下，Hypnosis Institute致力於分享心理學知識，為情緒管理、處理人生困擾和催眠治療師行業發展提供專業支援。

    追蹤 、、 和 以獲取我們的最新資訊。

  • Reimagining Capital: Inside BizPal Day 2026 and the Launch of CapitalOS

    Reimagining Capital: Inside BizPal Day 2026 and the Launch of CapitalOS

    JOHOR, MALAYSIA – Media OutReach Newswire – 24 April 2026 – BizPal Malaysia hosted BizPal Day 2026, an invite-only event bringing together investors, SME founders, and ecosystem partners in Johor, where the company formally introduced CapitalOS, its corporate finance platform, and signed Memoranda of Understanding (MOUs) with Malaysian partners My Education Platform and VA Partners.

    Attendees of BizPal Day 2026 gather in Johor, Malaysia, bringing together investors, SME founders, and ecosystem partners for the official introduction of CapitalOS, BizPal’s corporate finance platform.
    Attendees of BizPal Day 2026 gather in Johor, Malaysia, bringing together investors, SME founders, and ecosystem partners for the official introduction of CapitalOS, BizPal’s corporate finance platform.

    Held at deMori @ FCC Signature, the event featured a live platform demonstration, partner showcase, and networking sessions aimed at facilitating engagement between founders, advisors, and investors.

    Introducing CapitalOS

    CapitalOS, BizPal’s corporate finance platform, was presented through a live demonstration during the event. The system integrates operational, brand, and financial data into a structured framework designed to support investor readiness and due diligence.

    According to BizPal, the platform is intended to help SMEs organise their business information into formats aligned with investor expectations, enabling clearer communication during fundraising discussions.

    “SMEs should never walk into a funding conversation unsure of their numbers,” said Ms. Anya Tan, CEO of BizPal Malaysia.

    MOUs Expand Distribution Network

    The event also included the signing of Memoranda of Understanding between BizPal and two Malaysian partners, My Education Platform and VA Partners. Both organisations will serve as authorised distributors of BizPal’s education and advisory programmes across Malaysia.

    Representatives from BizPal and My Education Platform formalise their collaboration through a Memorandum of Understanding (MOU), expanding BizPal’s distribution network across Malaysia.
    Representatives from BizPal and My Education Platform formalise their collaboration through a Memorandum of Understanding (MOU), expanding BizPal’s distribution network across Malaysia.

    The partnerships expand BizPal’s reach within the SME ecosystem by working with local organisations that support business development and capability building.

    “Partnering with BizPal allows us to introduce structured, investor-ready methodologies to the SME community we serve,” said Mr. Jeff Lee, Director, My Education Platform.

    A representative from VA Partners is expected to provide a statement following final endorsement.

    Global Mentorship Exchange (GMX)

    During the event, BizPal also presented the Global Mentorship Exchange (GMX), an ecosystem initiative designed to connect experienced business leaders with high-potential entrepreneurs.

    The initiative provides a structured environment for mentorship supported by data-based evaluation and standardised assessment criteria aligned with investor expectations. GMX was first introduced during BizPal’s Data Fundraising Masterclass in December 2025 and was presented to a broader network of partners and investors at BizPal Day.

    Next Steps

    Following the event, BizPal plans to expand the adoption of CapitalOS and continue developing its partner network across Malaysia and the ASEAN region.
    Hashtag: #NoDataNoTalk #DataFundraising #InvestorReady #CapitalReadiness #FinTech #BusinessValuation #ASEANSMEs #BizPalDay


    The issuer is solely responsible for the content of this announcement.

    About BizPal

    BizPal provides data-driven corporate finance solutions designed to help ASEAN SMEs become investor-ready. Its platform, CapitalOS, integrates operational, strategic, and financial data into a unified system that supports business evaluation and investor engagement.

  • Vinhomes Green Paradise Can Gio And IHG Hotels & Resorts Partner To Bring Four International Hotel Brands To The Coastal Mega Urban Development

    Vinhomes Green Paradise Can Gio And IHG Hotels & Resorts Partner To Bring Four International Hotel Brands To The Coastal Mega Urban Development

    HANOI, VIETNAM – Media OutReach Newswire – 23 April 2026 – Cangio Tourist City Corporation, the developer of Vinhomes Green Paradise, and IHG Hotels & Resorts, one of the world’s leading hotel companies, have signed a strategic partnership agreement to introduce IHG’s hotel brands to Vinhomes Green Paradise Can Gio in Ho Chi Minh City. The collaboration will not only enhance the project’s service ecosystem to international standards, but also lay the foundation for a leading coastal mega urban development, reinforcing Vinhomes Green Paradise Can Gio’s position on the global tourism and resort map.

    Photo (3).jpg

    Under the agreement, IHG will develop four hotels with a total of more than 1,000 rooms at Vinhomes Green Paradise Can Gio, including InterContinental Saigon Can Gio with 400 rooms, Crowne Plaza Saigon Can Gio with 400 rooms, Holiday Inn Express Saigon Can Gio with 130 rooms, and Garner Saigon Can Gio with 130 rooms.

    InterContinental Saigon Can Gio, a world-renowned luxury brand, will deliver premium hospitality experiences tailored to international travelers and domestic guests seeking high-end accommodation. Crowne Plaza Saigon Can Gio, one of the largest upscale hotel brands globally, will cater to frequent travelers with modern, flexible spaces designed to optimize productivity and foster connections.

    Holiday Inn Express Saigon Can Gio and Garner Saigon Can Gio will expand the destination’s accommodation offering with efficient, high-quality stays focused on value, making the development more accessible to a broader range of guests. This also marks the official debut of both brands in the Vietnamese market.

    According to the development timeline, Holiday Inn Express Saigon Can Gio and Garner Saigon Can Gio are expected to open in 2028, followed by InterContinental Saigon Can Gio and Crowne Plaza Saigon Can Gio in 2030.

    In this partnership, Vinpearl, a member of Vingroup, will act as the project operator and lead the collaboration with IHG Hotels & Resorts, while coordinating with all stakeholders throughout the development and operational phases.

    Together with Vinpearl’s world-class hospitality brand, the addition of four premium IHG hotels will help realize a 7,000-room accommodation ecosystem at Vinhomes Green Paradise Can Gio, meeting the growing demand for extended stays and diverse experiences year-round in Can Gio and Ho Chi Minh City.

    Complementing the hospitality offering, a series of large-scale entertainment and resort facilities unique to Vinhomes Green Paradise Can Gio will further elevate the destination. These include the 122-hectare VinWonders theme park featuring the world’s tallest artificial snow mountain and nearly 200 attractions, the 5,000-seat Blue Waves Theater, the 800-hectare Paradise Lagoon, the five-star international cruise port Landmark Harbour, and two 18-hole international-standard golf courses. Together, these developments aim to position Can Gio as a globally-recognized tourism and resort hub, targeting 40 million visitors annually and standing alongside leading destinations in Vietnam and worldwide.

    Mr. Rajit Sukumaran, Senior Vice President and Managing Director, East Asia & Pacific, IHG Hotels & Resorts, said: “This agreement marks the beginning of a strategic partnership between IHG and Vingroup. Bringing four of our standout brands to Vinhomes Green Paradise Can Gio reflects the diversity of our portfolio, as well as our strong commitment to supporting Vietnam’s goal of becoming a leading global tourism destination. With brands spanning multiple segments, we believe this collaboration will help create an integrated hospitality ecosystem that meets the diverse needs of travelers at one of Vietnam’s most significant developments.”

    Ms. Ngo Thi Huong, Chief Executive Officer of Vinpearl Joint Stock Company, said: “We selected IHG not only for its global brand portfolio but also for its proven operational expertise across international markets. Introducing InterContinental, Crowne Plaza, Holiday Inn Express, and Garner to Vinhomes Green Paradise Can Gio is a key step in completing our service structure and establishing international operating standards for the mega project’s hotel system. With this partnership as a foundation, we believe Vinhomes Green Paradise will progressively emerge as a world-class destination, where a fully integrated ecosystem continues to enhance its appeal to residents and both domestic and international visitors.”

    Vinhomes Green Paradise is located in the southeastern part of Ho Chi Minh City. Construction began on April 19, 2025, with a total area of 2,870 hectares. The development features three sides facing the sea and is adjacent to the Can Gio Mangrove Biosphere Reserve, a UNESCO-recognized site. The project is being developed to leading ESG++ standards, integrating green, smart, ecological, and regenerative principles.

    The development benefits from a well-connected transport infrastructure network, including the Ben Thanh – Can Gio high-speed railway, which will reduce travel time from central Ho Chi Minh City to just 13 minutes, the Can Gio Bridge, the interchange connecting Rung Sac Road with the Ben Luc – Long Thanh Expressway, and the Can Gio – Vung Tau sea-crossing route, enabling travel between two major tourism hubs in just 10 minutes.

    With a diverse range of accommodation options, internationally-standardized hotel systems, and a wide array of cultural, artistic, sports, and entertainment facilities aligned with green, smart, and community-friendly principles, Vinhomes Green Paradise Can Gio stands out as a rare mega urban development that both sets new benchmarks for ESG living and delivers a world-class tourism and resort experience.

    Hashtag: #Vinhomes

    The issuer is solely responsible for the content of this announcement.

    About IHG Hotels & Resorts:

    IHG Hotels & Resorts is a global hospitality company with a portfolio of 21 brands and IHG One Rewards, one of the world’s largest hotel loyalty programs with over 160 million members. IHG currently franchises, leases, manages, or owns more than 6,900 hotels across over 100 countries, with more than 2,300 hotels in its development pipeline.

    IHG’s brand portfolio spans Luxury & Lifestyle, Premium, Essentials, and Suites segments, including well-known brands such as Six Senses, Regent, InterContinental, Crowne Plaza, Holiday Inn Express, Garner, Staybridge Suites, and Candlewood Suites.

    About Vinhomes
    Vinhomes is Vietnam’s leading real estate developer, pioneering the development of large-scale, well-planned urban areas with integrated amenities, green living environments, and modern lifestyles. In addition to 36 urban developments currently in operation nationwide, Vinhomes continues to focus on building next-generation mega and super urban developments of regional scale and significance, aspiring to create some of the most livable cities in the world while significantly transforming Vietnam’s urban landscape.

    For more information, please visit