Category: What’s News Asia

Corporate News from Media OutReach Newswire

  • Over half of APAC businesses want greater control over strategic data in latest digital sovereignty push, new research shows

    Over half of APAC businesses want greater control over strategic data in latest digital sovereignty push, new research shows

    SINGAPORE – Media OutReach Newswire – 15 September 2026 – Businesses around the world, including Asia Pacific, are seeking greater control over their sensitive and strategic data as growing concerns around AI, security and compliance push digital sovereignty higher up the boardroom agenda, according to the latest IDC InfoBrief commissioned by Expereo*.

    Enterprise Horizons 2026 - Phase 2 Infographic tiles APAC 01

    The research found that 51% of APAC organisations prioritising digital sovereignty want to retain control over sensitive and strategic data, broadly in line with 53% globally. They are also placing greater emphasis on digital sovereignty than their global peers, with 38% viewing it as a top or high priority, compared with 33% globally. In addition, 43% of respondents from the region also rank it among the leading drivers of technology investment, compared with 30% globally. This highlights how governance, risk and compliance considerations are becoming increasingly important as organisations scale AI and cloud initiatives.

    The findings suggest organisations are looking beyond traditional approaches to data governance as they seek to better manage risk, regulatory obligations and operational resilience. Among APAC organisations not using AI or only beginning implementation, 60% identify security, data privacy, compliance or digital sovereignty concerns as a significant barrier to AI adoption, while 54% of APAC technology leaders regard new security risks as a significant potential consequence of using AI.

    Eric Wong, President, Asia Pacific at Expereo, says: “There is no single path to digital sovereignty across Asia Pacific. Businesses are navigating very different regulatory environments, cross-border data requirements and geopolitical risks, while accelerating their adoption of cloud and AI.

    For multinational organisations, the challenge is maintaining visibility and control over how data and traffic move across markets without creating fragmented operations. As AI adoption accelerates, the network will become an increasingly important part of managing that complexity and enabling businesses to operate confidently across the region.

    At Expereo, we help multinational businesses design and manage global connectivity around their regional, regulatory and operational needs, providing greater visibility into how traffic moves across complex digital environments. As AI adoption accelerates, this visibility will become an increasingly important part of helping organisations maintain control, manage risk and operate confidently across many jurisdictions.”

    The report also highlights the growing commercial and regulatory pressures driving this shift and playing out differently across Asia Pacific. Among APAC organisations prioritising digital sovereignty, 16% say demands from customers or business partners to localise data are influencing their approach, compared with 22% globally.

    For the full *IDC InfoBrief, commissioned by Expereo, “Enterprise Horizons 2026: Global Technology Leaders’ Priorities & Insights” (doc #XX, April 2026) please visit: [LINK]


    Fact Sheet: APAC technology leaders prioritise sovereignty as AI, cyber risk and connectivity pressures converge

    APAC technology investment priorities over the next 12 months

    • 65% of APAC organisations will prioritise security/cybersecurity.
    • 61% will prioritise AI or machine learning, including GenAI and agentic AI.
    • 55% will prioritise networking/connectivity, including bandwidth, SD-WAN and cloud connectivity.
    • 43% rank digital sovereignty among their top business priorities driving technology investment.

    Control, compliance and cross-border risk are shaping digital strategies

    • 51% want to retain control over sensitive or strategic data.
    • 45% cite regulatory compliance across jurisdictions.
    • 38% cite mitigating risks related to geopolitical instability.
    • 33% cite concerns over cross-border data transfers and jurisdiction.

    AI is accelerating the need for greater visibility and control

    • 61% of APAC organisations are prioritising AI/ML investment over the next 12 months.
    • Among organisations already using AI, 40% say implementations have exceeded or significantly exceeded expectations.
    • 54% see AI creating new security risks as a significant future concern.
    • Among APAC organisations not using AI or only beginning implementation, 60% cite security, data privacy, compliance or digital sovereignty concerns as a barrier.

    Networks are becoming a foundation for AI and sovereignty

    • Only 9% of APAC organisations say their network/connectivity infrastructure is fully ready to support new technology initiatives.
    • 54% say they are mostly ready, but still have gaps or weak areas.
    • 30% say current infrastructure can support current use but will soon need to be upgraded or replaced.
    • To thrive in an AI-driven environment, 57% need more flexible or scalable networks, 46% need to improve resilience and reliability, and 37% need networks that optimise cloud connectivity.

    Market nuances across APAC

    Market Standout sovereignty driver
    Australia Retaining control over sensitive or strategic data: 56%
    Malaysia Retaining control over sensitive or strategic data: 55%
    Thailand Cross-border data transfer and jurisdiction concerns: 54%
    Indonesia Alignment with national digital sovereignty policies: 46%
    Vietnam Geopolitical risk mitigation: 47%
    Singapore Customer or partner pressure for data localisation: 24%

    Hashtag: #Technology #AI #Network #Business #DigitalSovereignty

    The issuer is solely responsible for the content of this announcement.

  • TDCX Opens Lisbon Campus as Its Next European Growth Engine

    TDCX Opens Lisbon Campus as Its Next European Growth Engine

    The third site in Europe extends TDCX’s multilingual delivery footprint for EMEA, with a second Lisbon building planned for 2027 as client demand accelerates

    LISBON, PORTUGAL – Media OutReach Newswire – 15 September 2026 – TDCX, a leading global customer experience solutions firm, opened its newest campus in Lisbon on September 11, 2026, marking the company’s first operational footprint in Portugal and its third centre in Europe following established operations in Romania and Spain. The campus was inaugurated at a ribbon-cutting ceremony attended by TDCX Founder and CEO Laurent Junique and Group Chief Information Officer and EVP Byron Fernandez.

    TDCX Founder and CEO Laurent Junique officially opens the company's Lisbon campus on 11 September 2026, its first in Portugal and third in Europe. Pictured (left to right): Angie Tay (EVP and Group COO), Byron Fernandez (EVP and Group CIO), Ana Gattini (Municipal Director of Economy and Innovation, Lisbon City Council), Laurent Junique (Founder and CEO), Sophie Chelmick (EVP EMEA), Carlos Fernandes (Director of Inward Investment and Aftercare, AICEP Portugal Trade and Invest), and Paulo Pereira (VP Portugal).
    TDCX Founder and CEO Laurent Junique officially opens the company’s Lisbon campus on 11 September 2026, its first in Portugal and third in Europe. Pictured (left to right): Angie Tay (EVP and Group COO), Byron Fernandez (EVP and Group CIO), Ana Gattini (Municipal Director of Economy and Innovation, Lisbon City Council), Laurent Junique (Founder and CEO), Sophie Chelmick (EVP EMEA), Carlos Fernandes (Director of Inward Investment and Aftercare, AICEP Portugal Trade and Invest), and Paulo Pereira (VP Portugal).

    Located in central Lisbon, the campus is designed as a regional hub for multilingual customer experience, sales, and complex client support across Europe. Client demand has been strong enough that TDCX is already planning to expand into a second Lisbon building as early as 2027.

    Laurent Junique, Founder and CEO, TDCX, said: “Portugal is exactly the kind of market where the future of European customer experience is being built. Opening in Lisbon reflects our conviction that clients want world-class talent, real-time collaboration, and AI-enabled delivery in one place. I’m proud to be here to open this campus alongside our first team in Portugal.”

    Europe’s premier nearshoring destination

    TDCX selected Lisbon for the depth and breadth of its language talent, its mature digital infrastructure, and a time zone that allows real-time collaboration with London, continental Europe, and the east coast of North America within a single working day.

    Ranked 9th globally on the EF English Proficiency Index, Portugal offers the highest non-native English fluency in Southern Europe. Alongside native-standard English, the Lisbon campus will deliver support in key European languages including German, French, and Dutch, drawing on Portugal’s Tech Visa framework to bring in specialised international talent where required. The site taps into a deep local talent market of experienced CX and BPO professionals, supported by a steady pipeline of graduates from Lisbon’s universities and polytechnic institutes.

    Sophie Chelmick, EVP EMEA, TDCX, said: “Lisbon is not simply another delivery location, it is a pan-European talent magnet and that changes what we can offer clients across EMEA. Our clients are consolidating complex customer, sales and growth workflows with fewer, more capable partners, and they want Western European quality with real cost efficiency. Lisbon gives them exactly that, in the same time zone as their headquarters, with the languages their customers actually speak. Opening in Portugal was a deliberate decision about where European CX is heading. Having Laurent and Byron here to open the campus alongside our first employees says everything about how important Portugal is to TDCX’s future in Europe.”

    A campus built for speed and complexity

    The Lisbon campus offers clients an agile alternative to legacy vendors, with small teams able to launch quickly and scale as volumes grow. Every team is underpinned by TDCX’s proprietary AI solutions — including agent-assist workflows, QA modernisation tools, coaching insights, and voice-of-customer analytics — giving clients a level of operational intelligence and consistency that differentiates TDCX from traditional outsourcing providers.

    The site is positioned to serve clients across technology and digital platforms, gaming, SaaS, fintech, e-commerce, and travel and hospitality, and will begin hiring immediately across complex customer support, analytics, project management, and sales operations roles.

    Built for growth, designed to feel like home

    The workspace has been purpose-built for collaboration, training, and wellbeing, combining a modern working culture with AI-enabled tools that remove repetitive work and let people focus on higher-value problem solving. TDCX’s entry into Lisbon is focused on local job creation, offering both Portuguese and international talent a fast-track career path in a growing global business.

    Paulo Pereira, VP Portugal, TDCX, said: “What excites me most about Lisbon is the calibre of people we are able to attract. From one city we can build teams that serve Germany, France, the Netherlands, the UK, and the US — and do it quickly, because the talent is already here and it wants to work for a company that is genuinely investing in it. We have designed this campus to feel like a home rather than a floor of desks, because that sense of belonging is what will carry us from where we are today to the much larger team we are building towards.”

    With the opening of Lisbon, TDCX now operates three centres in Europe, reinforcing the region’s role as a core pillar of the company’s growth strategy and its ability to deliver comprehensive, AI-enabled customer experience and sales solutions for clients across EMEA and beyond.

    Hashtag: #TDCX #CX #Outsourcing #EnableTheFuture

    The issuer is solely responsible for the content of this announcement.

    About TDCX

    Singapore-headquartered TDCX is a leading global customer experience solutions firm that provides customer experience solutions, sales and digital marketing services, and content moderation for clients across industries including digital advertising and social media, e-commerce, fintech, gaming, healthtech, media, technology, and travel and hospitality.

    With a focus on helping companies enable the future, TDCX’s smart, scalable approach, driven by innovation and operational precision, positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 38 locations worldwide, TDCX provides clients with comprehensive coverage in Asia, Europe, and the Americas.

    For more information, please visit www.tdcx.com.

  • Xsolla Launches AI Toolkit, Enabling Engine-Agnostic Game Commerce Setup With AI Coding Tools

    Xsolla Launches AI Toolkit, Enabling Engine-Agnostic Game Commerce Setup With AI Coding Tools

    Game Developers Can Now Build A Fully Functional Shop On The First AI-Assisted Attempt, With Validation Built In

    LOS ANGELES, US – Media OutReach Newswire – 15 September 2026 – On August 4, 2026, Xsolla, a leading global video game commerce company, launched Xsolla AI Toolkit, a collection of agent skills that encode correct Xsolla API integration paths directly into the AI coding tools developers already use, enabling accurate integrations on the first AI-assisted attempt. With Xsolla AI Toolkit, developers can now go from zero to a headless web shop in a single afternoon.

    Xsolla AI toolkit
    Xsolla AI toolkit

    The AI Toolkit changes how developers integrate game commerce. Headless web shops let publishers build and host their shop’s frontend, giving them full control over the customization surface while relying on Xsolla’s payment, catalog, and login technology. As AI coding assistants become central to game development, a common failure point has emerged: these tools generate syntactically correct code without understanding platform-specific integration constraints, often lacking the context needed to produce reliable, production-ready implementations.

    For commerce systems, the gap routinely results in broken implementations, production failures, and lengthy debugging cycles consuming sprint capacity. Xsolla AI Toolkit removes the translation layer between raw API documentation and correct AI-generated code, embedding validated, production-ready integration logic directly into the tools developers work in every day. Available now as SKILL.md files in a public GitHub repository (xsolla/xsolla-ai-kit) and as plugins in AI tool marketplaces, including Claude Code, Cursor (coming soon), GitHub Copilot, and Codex CLI, the Toolkit covers login, payments, catalog, and merchant setup.

    The AI Toolkit launches with four skill areas that enable a fully featured web shop, each delivering a complete, validated integration path:

    • Merchant setup: Creation of a new Xsolla Publisher Account, obtaining API credentials so that your LLM can interact with Xsolla tools
    • Login: Full login flow setup via Xsolla’s Login API, covering the complete path, not just the happy path
    • Catalog: Product catalog management and display, with correct API usage patterns enforced throughout
    • Payments: Payment processing, full Merchant of Record capabilities, and web shop configuration, taking developers from setup to a working storefront

    Each skill area ships with embedded validation logic verifying integration behavior end-to-end, not just with isolated API calls, confirming the systems work under real-world conditions before deployment. The result is a measurable shift in time-to-integration: work which previously took weeks of reading documentation and debugging AI-generated code becomes an hours-long, guided build, with fewer errors and less rework. And because the skills are maintained by the teams building the APIs, they can stay current as Xsolla evolves. Installation is lightweight and developer-driven: teams install the relevant plugin into a supported AI coding environment and begin using the skills alongside existing projects immediately, with no additional setup required.

    “Developers using AI coding tools to integrate Xsolla have been hitting the same wall: the AI generates code that looks right but fails in production,” said Chris Hewish, President of Xsolla. “Xsolla AI Toolkit removes that wall. We’ve encoded Xsolla’s correct integration paths directly into the tools developers already use every day, so the first attempt is the right attempt, with validation built in.”

    Xsolla AI Toolkit is built for studios of every size, from solo developers launching their first web shop to large teams managing multiple complex integrations. It serves developers who use AI coding tools as a core part of their workflow and have an Xsolla merchant setup, login, payments, catalog, and integration on their near-term roadmap.

    The launch reflects Xsolla’s broader mission to reduce friction across the entire game commerce value chain. By meeting developers inside the AI tools they already use, Xsolla applies the same philosophy it brings to every partner: remove barriers, enable independence, and give every studio the tools to build and ship faster. Looking ahead, Xsolla AI Toolkit will pair with the Xsolla CLI to demonstrate a fully AI-assisted path from first prompt to live storefront in a single session, with the CLI handling merchant setup, including project configuration, API keys, and webhooks, while the AI Toolkit guides the integration itself.

    For more information and to access Xsolla AI Toolkit, visit: xsolla.com/ai-toolkit
    Hashtag: #Xsolla

    The issuer is solely responsible for the content of this announcement.

    About Xsolla

    Xsolla is a global commerce company that builds and provides all the things developers need to launch, grow, and monetize video games. Headquartered in Los Angeles, California, the company supports studios of every size, from indie to AAA, with solutions across direct-to-consumer commerce, intelligent payments, entertainment-based IP, and player engagement products. Xsolla helps developers fund, distribute, market, and monetize their games at scale. Trusted by more than 70% of the top 100 highest-grossing games, Xsolla operates as the Merchant of Record across 200+ geographies with access to over 1,000+ local payment methods worldwide. Grounded in a deep belief in the future of gaming, Xsolla is resolute in bringing opportunities together and unlocking growth for creators everywhere.

  • The Iranian People Receive the 2026 Freedom Prize

    The Iranian People Receive the 2026 Freedom Prize

    The Friedrich Naumann Foundation for Freedom awards its Freedom Prize 2026 to the courageous people of Iran who are fighting for freedom, civil rights and democracy.

    POTSDAM, GERMANY – Newsaktuell – 15 September 2026 -The Friedrich Naumann Foundation for Freedom honors the Iranian people with its Freedom Prize 2026 on 7 November 2026 at St. Paul’s Church in Frankfurt. Reza Pahlavi will accept the award in a fiduciary capacity. Bijan Djir-Sarai, foreign policy spokesperson the Free Democratic Party (FDP), will deliver the laudatory address.

    Since 2006, the Friedrich Naumann Foundation for Freedom has awarded the Freedom Prize every two years in recognition of outstanding commitment to the development of a liberal civil society, thereby contributing to strengthening values and goals of freedom around the world.

    Steffen Saebisch, Chairman of the Board of the Friedrich Naumann Foundation for Freedom, comments: “The Friedrich Naumann Foundation for Freedom is deliberately awarding the Freedom Prize to the Iranian people rather than to an individual. We seek to honor the desire for freedom of the many hundreds of thousands of people who have risked their lives to overthrow the criminal mullah regime. We are pleased that Reza Pahlavi is accepting to receive the award in trust on behalf of the Iranian people until the day the prize can be presented to the freely elected representatives of Iran.”

    The Friedrich Naumann Foundation for Freedom has asked Reza Pahlavi to receive the award in trust on behalf of the Iranian people, as he is the best-known personality of the Iranian opposition and is committed to the return to freedom and democracy in Iran. According to his own statements, he does not advocate one form of government over another, as long as it is democratic. He repeatedly emphasizes that the future political order of Iran must be decided by the Iranian people. According to many, he is currently also the most important political figure of identification for many Iranians (probably the majority) in Iran. In addition, Reza Pahlavi is committed to an end to Iranian-fueled conflicts in the Middle East, the normalization of Iran’s relations with its neighboring countries and, in particular, reconciliation with Israel.

    The award goes to all those who stand up for their rights, for their own freedom and for a free and democratic society. It is dedicated in particular to those who lost their lives in the fight against a murderous regime and to those who were or are currently persecuted and imprisoned because of their commitment to freedom and democracy.

    The award honors the courage of countless people who resist in their everyday lives: women who stand up for their right to self-determination; students who demand freedom of thought and learning; journalists who, despite intimidation and threats, stand up for press freedom; workers who fight for fair conditions and dignity; families who resist paternalism and the denial of individual choices in their conduct of life. Their strength lies not in individual actions, but in the perseverance of a society that refuses to be silenced.

    For decades, the theocratic regime has ruled brutally and with great contempt for basic human rights. That is why it is all the more admirable that so many people in Iran are speaking out in various ways against the regime and in support of their freedom and fundamental rights, taking to the streets to make their voices heard. These extraordinarily courageous people deserve the full support of everyone for whom freedom, self-determination and democracy are the highest ideals.

    By conferring the Freedom Prize on the Iranian people, the Foundation is deliberately drawing attention to the many unnamed people whose civic courage often remains unseen, but who form the basis of any peaceful change. The Freedom Prize is an expression of respect and solidarity – and at the same time an appeal to the international community to consistently protect the rights of all Iranians and to support their demands for freedom effectively.

    The Iranian people stand for the hope that an open society can also emerge where freedom is suppressed. Their commitment reminds us: freedom is indivisible – and it begins with people who have the courage to stand up.

    That is why our Foundation is committed to honoring freedom-loving people in Iran. By conferring the Freedom Prize on the Iranian people, the Foundation is sending a clear message to the public: The struggle for freedom and democracy has the full support of all liberals.

    The issuer is solely responsible for the content of this announcement.

  • VEC and dmg events Announce Strategic Partnership, Opening a New Chapter for the Vietnam International Industrial Fair (VIIF)

    VEC and dmg events Announce Strategic Partnership, Opening a New Chapter for the Vietnam International Industrial Fair (VIIF)

    VIIF 2027 will expand its exhibition space and add a programme of strategic conferences and technical seminars, networking opportunities for senior executives and business matching, with the aim of connecting the full manufacturing value chain.

    HANOI, VIETNAM – Media OutReach Newswire – 15 September 2026 – At the opening ceremony of Vietnam Industry and Technology Week 2026 (VITW 2026), the Vietnam Exposition Center (VEC) and dmg events announced a partnership to organise the Vietnam International Industrial Fair 2027 (VIIF 2027).

    Exhibition and business networking space at the Vietnam Exposition Center (VEC).
    Exhibition and business networking space at the Vietnam Exposition Center (VEC).

    The partnership opens a new chapter for one of Vietnam’s longest-established industrial exhibitions. It builds on VIIF’s 33-year legacy while extending the event’s international reach, broadening the range of participating industries and strengthening its role in supporting Vietnam’s manufacturing ambitions. The official theme of VIIF 2027 is “A 33-Year Legacy. A New Chapter for Industry”.

    VIIF 2027 will take place from 8 to 10 September 2027 at the Vietnam Exposition Center (VEC) in Đông Anh, Hanoi, bringing together manufacturers, technology providers, investors, policymakers, buyers and industry leaders from Vietnam and around the world.

    In recent years, Vietnam has established itself as one of Asia’s most dynamic manufacturing and export economies. In 2025, the Vietnamese economy is estimated to have grown by 8.02%, while value added in the manufacturing sector rose by 9.97% – the highest annual growth since 2019. Exports of manufactured products reached approximately US$421.47 billion, or 88.7% of the country’s total goods export value, underlining Vietnam’s growing importance in regional and global production networks.

    As Vietnam moves towards high-value, technology-led manufacturing, VIIF 2027 will provide an international platform connecting investment and policy with technology, production, procurement and industrial supply chains. The event will support businesses seeking to enter the Vietnamese market or expand their operations in Vietnam, while helping domestic manufacturers access specialist expertise and technology, connect with buyers and develop international trade partnerships.

    The partnership brings together VEC’s leading position in Vietnam’s exhibition and trade events sector, its extensive industry network and world-class exhibition infrastructure with dmg events’ international network, sector expertise and track record in organising large-scale exhibitions and conferences in high-growth markets.

    The two partners have agreed on a shared approach to developing VIIF, expressed in the message: “Global expertise. Local leadership. One shared vision.”

    Ms Phạm Thái Hà, Managing Director of VEC, said:

    “VIIF has a strong legacy and a long-standing reputation within Vietnam’s manufacturing and industrial community. This partnership allows us to build on that foundation with the international expertise and global network of dmg events.

    “Together we will create new opportunities for exhibitors, manufacturers, buyers and investors, while extending VIIF’s regional and international reach. Our shared ambition is to support Vietnam’s continuing industrial development and to build a platform that reflects the country’s growing role in global manufacturing.”

    Mr Christopher Hudson, President of dmg events, said:

    “Vietnam’s manufacturing growth and export performance demonstrate both the strength of its industrial base and the scale of the opportunity ahead. The country is moving into higher-value manufacturing, strengthening its industrial capabilities and playing an increasingly important role in regional and global value chains.

    “Together, we have a rare opportunity to build on VIIF’s 33-year legacy and take the event into its next chapter. Our ambition is to broaden international participation, connect the full manufacturing value chain and create real opportunities for investment, innovation, technology exchange and long-term business growth.”

    Alongside the partnership announcement, VEC and dmg events unveiled a new brand identity for VIIF 2027, marking a new stage in the fair’s development following 33 years of supporting Vietnam’s industrial sector. The new logo retains the three symbols – the globe, the gear and the star – familiar to thousands of manufacturers in Vietnam and abroad. Simplified lines give the mark a modern, confident look while preserving the hallmarks of the VIIF identity. Deep blue remains the primary colour, signalling trust and a commitment to sustainable development. The bold, clear VIIF wordmark gives the brand a consistent, instantly recognisable presence, in line with the event’s ambition to expand internationally and meet international standards.

    For further details and stand bookings for VIIF 2027, visit: www.viifglobal.com
    Hashtag: #Vingroup

    The issuer is solely responsible for the content of this announcement.

    About the Vietnam Exposition Center (VEC): https://vec.global/

    The Vietnam Exposition Center (VEC) in Cổ Loa, Đông Anh, Hanoi, opened on 19 August 2025 and is a large-scale exhibition and convention complex in Vietnam. Guided by its mission, “Bringing Vietnam to the world and the world to Vietnam”, VEC partners with international organisers to develop a portfolio of annual trade exhibitions in industry, energy, healthcare and education.

    About dmg events

    Since 1989, dmg events has built the connections that drive growth, bringing together global industries, governments and innovators to foster collaboration, open up commercial opportunities and deliver real progress in the world’s most important markets. Through high-impact events and strategic partnerships, dmg events helps businesses and communities adapt to change, accelerate innovation and build lasting success.

    With 13 offices worldwide, dmg events organises more than 30 energy and policy events each year. Spanning four continents, its flagship events, including ADIPEC and Gastech, bring together policymakers, industry leaders, investors and innovators to address the priorities shaping the future of global energy systems and markets.

  • TAT Celebrates the Success of the Amazing Thailand Ambassador Campaign, Sparking a Viral "Feel All the feelings" Phenomenon with Over 448 Million Impressions

    TAT Celebrates the Success of the Amazing Thailand Ambassador Campaign, Sparking a Viral "Feel All the feelings" Phenomenon with Over 448 Million Impressions

    BANGKOK, THAILAND – Media OutReach Newswire – 15 September 2026 – The Tourism Authority of Thailand (TAT) celebrates the success of the “Amazing Thailand Ambassador” project, which generated more than 448 million impressions across media and digital channels. The initiative reflects TAT’s efforts to evolve how Thailand is communicated as a destination in response to today’s changing traveller behaviours and digital landscape, using contemporary stories, content, and perspectives to connect audiences with Thailand’s unique charm. As part of the initiative, LISA, as the Amazing Thailand Ambassador, helped showcase Thailand’s stories and perspectives to travellers through the “Feel All the feelings” campaign, sparking widespread conversation and inspiring people to experience and discover Thailand for themselves.

    TAT - Amazing Thailand Ambassador - ENG Image

    Ms. Thapanee Kiatphaibool, Governor of the TAT, said: “The Amazing Thailand Ambassador project was initiated with TAT’s intention to explore new ways of communicating Thailand in line with the behaviours of today’s travellers. Travel decisions are no longer driven solely by searches for destination information. They are increasingly influenced by stories, content, and experiences that inspire people and create an emotional connection even before the journey begins.

    “TAT reinforced this approach through the ‘Feel All the feelings‘ campaign, introducing new perspectives on Thailand through people and stories that can resonate with audiences across different cultures. As the Amazing Thailand Ambassador, LISA helped convey Thailand’s charm through a contemporary, authentic, and more accessible perspective for younger audiences. The campaign also demonstrated how Thai identity can connect naturally and creatively with tourists, while highlighting the many destinations across Thailand that each possess their own distinctive character and charm, waiting to welcome travellers to experience and share their memorable journeys.”

    The official launch of the Amazing Thailand Ambassador at Wat Arun Ratchawararam Ratchawaramahawihan captured the attention of media, creators, travellers, and online audiences, driving widespread conversations about Thailand. The launch generated a PR value of up to THB 409 million. TAT then introduced a key activation that transformed communication into participation under the theme “Feel All the feelings, Seeking Thailand’s Wonders,” inviting people to embark on journeys inspired by the charm of Thailand and discover its stories, experiences, and unique character alongside LISA. The initiative turned on-screen inspiration into real-life travel experiences. Throughout the project, TAT emphasised the power of communication to amplify Thailand’s stories, build awareness, and encourage meaningful participation. The results reflected the campaign’s broad reach, generating more than 448 million impressions across media and various channels, over 89.4 million total TVC views, and more than 464 million media engagements, while generating a total PR value of over THB 567 million.

    The campaign’s success also translated into travel behaviour and economic activity across destinations. According to Traveloka, in 2026, demand for travel to Thailand among international travellers increased by 10%, while demand among Thai travellers increased by 25%. Meanwhile, accommodation bookings in Thailand by travellers from Southeast Asia grew by more than 30% compared with the previous year. Several destinations also gained increased attention from travellers inspired to follow LISA’s journey as the Amazing Thailand Ambassador, including Red Lotus Sea in Udon Thani, Wat Chedi Luang Varavihara in Chiang Mai, Wat Arun Ratchawararam Ratchawaramahawihan in Bangkok, and Koh Talu in Rayong. Red Lotus Sea in Udon Thani recorded a 79.66% increase in tourist visits and a 208.07% increase in tourism revenue in February 2026. Khao Sok National Park also welcomed 34% more visitors between February and June 2026. These figures reflect growing interest in a wider range of destinations and travel experiences across Thailand. At the regional level, tourism revenue also grew between January and May 2026, increasing by 8.48% in Phayao, 3.11% in Chiang Rai, and 2.83% in Lampang. The figures highlight growing interest in destinations beyond major tourist cities and opportunities for tourism to generate economic value across communities with distinctive local identities and experiences.

    The Governor of the TAT added, “What we have seen throughout the project demonstrates that tourism communication today is no longer simply about telling people what Thailand has to offer. It is about inspiring people to want to travel and discover it for themselves.
    As the Amazing Thailand Ambassador, LISA has helped showcase the charm of Thailand through a contemporary perspective, inviting travellers to experience the country in ways that feel fresh, vibrant, and naturally connected to diverse cultures.”

    In 2027, TAT will mark an important turning point for Thailand’s tourism industry under the concept of ‘The Year of Transformation,’ shifting the focus from volume-driven growth to value-driven growth. This will build on the many stories of Amazing Thailand still waiting to be discovered—from destinations and people to culture and distinctive experiences found along different travel routes. TAT will continue to create new forms of communication and travel experiences to encourage visitors to explore beyond Thailand’s major cities and discover secondary destinations across the country. Through this approach, TAT aims to position Thailand as Asia’s No. 1 High-Value & Meaningful Destination, encouraging travellers from around the world to return and experience the country again and again.

    Contact Information
    International Public Relations Division
    Tourism Authority of Thailand
    Tel: +66 (0) 2250 5500 ext. 4545-48
    Fax: +66 (0) 2250 0246
    E-mail: prdiv3@tat.or.th
    Website: www.tatnews.org

    VERVE Public Relations
    Khianthong Ngernphum (Thonghom)
    Tel: +66 80 561 9511
    E-mail: khianthong.ngernphum@vervethailand.com

    Jirachaya Jaiyen (Linda)
    Tel: +66 94 876 4938
    E-mail: jirachaya.jaiyen@vervethailand.com

    Reference Link: https://www.tatnews.org/2026/09/tat-celebrates-the-success-of-the-amazing-thailand-ambassador-campaign-sparking-a-viral-feel-all-the-feelings-phenomenon-with-over-448-million-impressions/
    Hashtag: #AmazingThailand #AmazingThailandAmbassador #AmazingThailandxLISA #FeelAllTheFeelings

    The issuer is solely responsible for the content of this announcement.

  • Skyro Unveils Refreshed Visual Identity as It Builds a Global Financial Ecosystem

    Skyro Unveils Refreshed Visual Identity as It Builds a Global Financial Ecosystem

    The fintech is evolving from a consumer loans provider in the Philippines into an international multi-product financial ecosystem

    MANILA, PHILIPPINES – Media OutReach Newswire – 15 September 2026 – Skyro, a fast-growing digital finance platform, today began rolling out its refreshed visual identity, launching first with a redesigned app in the Philippines ahead of a wider rollout across all markets, advertising and partner touchpoints in the coming weeks. The rebrand marks Skyro’s shift from a consumer loans provider into an international multi-product financial ecosystem.

    Launched in the Philippines in 2022, Skyro has grown to more than 7 million users, built a current credit portfolio of more than $200 million, and reached operating break-even in the first half of 2026. The company now aims to scale this success by entering new markets and expanding into new financial products. In August, Skyro announced plans to expand into Saudi Arabia. The Philippines, Skyro’s most mature market, will be the first to introduce the new brand identity. The Skyro Philippines app will launch in its new design on September 15, followed by a wider rollout across markets and partners. The rebrand reflects the company’s aspiration to be a part of customers’ lives, following their natural rhythms and helping them grow consistently.

    Arsen Liametov, Skyro Сo-founder and Co-CEO said:

    “The rebrand reflects the strategy and ambition behind Skyro’s next chapter. We want to move beyond one-off lending and become an everyday financial partner, offering a broader set of products that support people and small businesses through different moments in their lives. Our ambition is for Skyro to fit more naturally into those moments, building lasting relationships with customers as their needs evolve. The new identity reflects that direction and gives us a platform to build on what we have proven in the Philippines as we enter new markets.”

    As a financial ecosystem, Skyro aspires to be a part of customers’ lives, following their natural rhythms and helping them grow consistently. The new design system, along with new brand tagline, “Naturally, yours,” embody the idea that finance should be built around people’s lives: seasons, local holidays and other recurring cycles structure how people live and spend. The central mark of visual identity draws on the analemma, the figure-eight path traced by celestial bodies across the sky over the course of a year. Echoing the “Sky” in Skyro’s name, the shape represents continuity and flexibility, reflecting the company’s ambition to become part of customers’ everyday financial lives rather than serve individual transactions.

    Nasim Aliev, Skyro Сo-founder and Co-CEO said:

    “Skyro started with a simple idea: use AI and alternative data to make credit faster and more accessible for people who are often underserved by traditional lending. That model has proven itself, and the business has now grown beyond its original focus. With SkyroCredit already launched, and more B2C and B2B products in development, the business has started to outgrow the old branding.

    This rebrand gives that evolution a clear identity and a platform for what we are building next. Whether that’s making a purchase, upgrading something at home, getting something you’ve been wanting, or simply making your next move possible, Skyro becomes the enabler that helps people take action”.

    Skyro’s proprietary AI-driven credit decisioning model uses alternative data and advanced analytics to assess applications, helping the company make fast, responsible credit decisions and serve customers who may be underserved by conventional lenders. Skyro now works with more than 10,000 partner stores and over 3,000 merchants, with SMEs driving over 60% of volume. SkyroCredit, a reusable credit line that works via QR Ph, allows customers to use and repay their available credit repeatedly without reapplying each time. Its launch marked a shift from financing one-off purchases toward building an ongoing financial relationship with customers, giving them more ways to turn to Skyro as their financial needs and priorities evolve over time.

    Skyro is seeking to apply the experience developed in the Philippines to new markets across Southeast Asia and the Middle East.

    Hashtag: #Skyro

    The issuer is solely responsible for the content of this announcement.

    About Skyro

    Skyro is a high-growth, digital-first fintech group delivering scalable, responsible financial access across high-potential emerging markets. Powered by proprietary data science, AI-driven credit decisioning, and alternative-data scoring, the company combines a mobile-native experience with modular fintech architecture to serve underserved client segments at scale.

    As of 2026, Skyro has a registered user base of more than 7 million and a credit portfolio exceeding $200 million. The company’s ambition is to become a leading full-spectrum financial services group across high-potential markets by combining capability proven at scale with a commitment to building each business around the needs of the market it serves.

  • AI interactive content company Flam partners with Emtek in Indonesia for Southeast Asia launch

    AI interactive content company Flam partners with Emtek in Indonesia for Southeast Asia launch

    The company recently raised Rp 706 billion (US$40 million) in Series B round

    SAN FRANCISCO, USA – Media OutReach Newswire – 15 September 2026 – Flam, an AI interactive content company, has raised US$40 million ( Rp706 billion) in Series B funding led by QED Investors.

    Claypond Capital, Martin Chavez, Olivier Pomel, Venky Harinarayan, and Shah Rukh Khan joined the round, with existing investors RTP Global and Dovetail doubling down.

    Flam has signed more than 100 enterprise customers in six quarters, including Google, Grab, and KFC. They use Flam’s suite of products for marketing, product visualization, learning and development, entertainment, fan engagement, customer support, and sales. Flam has partnered with Elang Mahkota Teknologi Emtek in Indonesia to bring its technology to brands across Southeast Asia.

    “Flam is built on a simple observation. Content has moved in waves, from text to images to video, and every wave flowed one way, creator to viewer. We think interactive is the next default for the internet,” said Shourya Agarwal, Founder of Flam. “The demand was always there. The technology wasn’t. We have made interactivity effortless to build and deploy at enterprise scale.”

    Flam holds more than 15 patents and ships three formats.

    Flicks are interactive videos that switch person, product, or scene mid-playback, using a patented compression algorithm, delivered programmatically at 50ms time-to-first-buffer. Forge, Flam’s editing model, takes image references and changes only the specified element.

    Airboards are high-fidelity 3D content on a camera interface, with touch, voice interactions, and haptic feedback. Flam’s 3D streaming loads them in 300ms, with no app to install. Fable, an image-to-video model, generates the assets as native alpha channel videos.

    Visual Agents are human-like characters that hold conversations and take agentic actions. A video call rather than a chat window. Fantom handles facial expression through identity preservation and motion transfer, Finesse handles voice in any language, and Falcon, a 26B-parameter MoE LLM, delivers responses at 30ms time-to-first-token. The pipeline returns an answer in under two seconds.

    Nigel Morris, Co-Founder and Managing Partner at QED Investors, said: “Almost every frontier AI content company we see is optimizing what already exists. Flam pointed at something else: how much of the content ecosystem is still untouched. That gap is bigger than most people think, and Flam is the first team we’ve seen with the infrastructure to go after it.”

    “The traction was too exceptional to ignore,” said Sandeep Patil, Partner at QED Investors. “Every major shift in internet content has created new platforms and new winners. What tells us Flam will be one is not just the growth rate but also the pace of their AI research and the partners choosing to build on it.”

    The capital goes to R&D on Flam’s AI models, expanding the product suite, and scaling enterprise sales globally.


    The issuer is solely responsible for the content of this announcement.

  • Flam Raises 40 Million (THB 1.3 Billion) in Series B Funding to Scale AI-Powered Interactive Content

    Flam Raises 40 Million (THB 1.3 Billion) in Series B Funding to Scale AI-Powered Interactive Content

    SAN FRANCISCO, US – Media OutReach Newswire – 15 September 2026 – Flam, an AI interactive content company, has raised US$40 Million (THB 1.3 Billion) in Series B funding led by QED Investors.

    Claypond Capital, Martin Chavez, Olivier Pomel, Venky Harinarayan, and Shah Rukh Khan joined the round, with existing investors RTP Global and Dovetail doubling down.

    Flam has signed more than 100 enterprise customers in six quarters, including Google, Grab, and KFC. They use Flam’s suite of products for marketing, product visualization, learning and development, entertainment, fan engagement, customer support, and sales. Flam has partnered with Elang Mahkota Teknologi Emtek in Indonesia to bring its technology to brands across Southeast Asia.

    “Flam is built on a simple observation. Content has moved in waves, from text to images to video, and every wave flowed one way, creator to viewer. We think interactive is the next default for the internet,” said Shourya Agarwal, Founder of Flam. “The demand was always there. The technology wasn’t. We have made interactivity effortless to build and deploy at enterprise scale.”

    Flam holds more than 15 patents and ships three formats.

    Flicks are interactive videos that switch person, product, or scene mid-playback, using a patented compression algorithm, delivered programmatically at 50ms time-to-first-buffer. Forge, Flam’s editing model, takes image references and changes only the specified element.

    Airboards are high-fidelity 3D content on a camera interface, with touch, voice interactions, and haptic feedback. Flam’s 3D streaming loads them in 300ms, with no app to install. Fable, an image-to-video model, generates the assets as native alpha channel videos.

    Visual Agents are human-like characters that hold conversations and take agentic actions. A video call rather than a chat window. Fantom handles facial expression through identity preservation and motion transfer, Finesse handles voice in any language, and Falcon, a 26B-parameter MoE LLM, delivers responses at 30ms time-to-first-token. The pipeline returns an answer in under two seconds.

    Nigel Morris, Co-Founder and Managing Partner at QED Investors, said: “Almost every frontier AI content company we see is optimizing what already exists. Flam pointed at something else: how much of the content ecosystem is still untouched. That gap is bigger than most people think, and Flam is the first team we’ve seen with the infrastructure to go after it.”

    “The traction was too exceptional to ignore,” said Sandeep Patil, Partner at QED Investors. “Every major shift in internet content has created new platforms and new winners. What tells us Flam will be one is not just the growth rate but also the pace of their AI research and the partners choosing to build on it.”

    The capital goes to R&D on Flam’s AI models, expanding the product suite, and scaling enterprise sales globally.

    Hashtag: #Flam


    The issuer is solely responsible for the content of this announcement.

  • Flam Raises $40 Million (RM163 Million) in Series B Funding to Scale AI-Powered Interactive Content

    Flam Raises $40 Million (RM163 Million) in Series B Funding to Scale AI-Powered Interactive Content

    SAN FRANCISCO, USA – Media OutReach Newswire – 15 September 2026 – Flam, an AI interactive content company, has raised US$40 million (RM 163 million) in Series B funding led by QED Investors.

    Claypond Capital, Martin Chavez, Olivier Pomel, Venky Harinarayan, and Shah Rukh Khan joined the round, with existing investors RTP Global and Dovetail doubling down.

    Flam has signed more than 100 enterprise customers in six quarters, including Google, Grab, and KFC. They use Flam’s suite of products for marketing, product visualization, learning and development, entertainment, fan engagement, customer support, and sales. Flam has partnered with Elang Mahkota Teknologi Emtek in Indonesia to bring its technology to brands across Southeast Asia.

    “Flam is built on a simple observation. Content has moved in waves, from text to images to video, and every wave flowed one way, creator to viewer. We think interactive is the next default for the internet,” said Shourya Agarwal, Founder of Flam. “The demand was always there. The technology wasn’t. We have made interactivity effortless to build and deploy at enterprise scale.”

    Flam holds more than 15 patents and ships three formats.

    Flicks are interactive videos that switch person, product, or scene mid-playback, using a patented compression algorithm, delivered programmatically at 50ms time-to-first-buffer. Forge, Flam’s editing model, takes image references and changes only the specified element.

    Airboards are high-fidelity 3D content on a camera interface, with touch, voice interactions, and haptic feedback. Flam’s 3D streaming loads them in 300ms, with no app to install. Fable, an image-to-video model, generates the assets as native alpha channel videos.

    Visual Agents are human-like characters that hold conversations and take agentic actions. A video call rather than a chat window. Fantom handles facial expression through identity preservation and motion transfer, Finesse handles voice in any language, and Falcon, a 26B-parameter MoE LLM, delivers responses at 30ms time-to-first-token. The pipeline returns an answer in under two seconds.

    Nigel Morris, Co-Founder and Managing Partner at QED Investors, said: “Almost every frontier AI content company we see is optimizing what already exists. Flam pointed at something else: how much of the content ecosystem is still untouched. That gap is bigger than most people think, and Flam is the first team we’ve seen with the infrastructure to go after it.”

    “The traction was too exceptional to ignore,” said Sandeep Patil, Partner at QED Investors. “Every major shift in internet content has created new platforms and new winners. What tells us Flam will be one is not just the growth rate but also the pace of their AI research and the partners choosing to build on it.”

    The capital goes to R&D on Flam’s AI models, expanding the product suite, and scaling enterprise sales globally.

    Hashtag: #Flam


    The issuer is solely responsible for the content of this announcement.