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  • 멕시코에서 홍콩까지… 홍콩중문대서 글로벌 미디어 전문가의 꿈 키우는 호세 마누엘 세르반테스 산체스

    멕시코에서 홍콩까지… 홍콩중문대서 글로벌 미디어 전문가의 꿈 키우는 호세 마누엘 세르반테스 산체스

    홍콩 – Media OutReach Newswire – 2026년 7월 24일 – 미디어 산업이 세계화되고 국가 간 연결성이 더욱 강화되면서, 다양한 문화와 글로벌 시장을 아우르는 교육을 원하는 학생들이 늘고 있다. 멕시코 출신의 홍콩중문대학교(The Chinese University of Hong Kong, CUHK) 장학생인 호세 마누엘 세르반테스 산체스(Jose Manuel Cervantes Sanchez)는 홍콩중문대에서 이러한 교육 환경을 경험하며 국제적 시각과 실무 역량을 키워가고 있다.

    호세 마누엘 세르반테스 산체스는 홍콩중문대에서 미디어를 통해 가교 역할을 하고 있다
    호세 마누엘 세르반테스 산체스는 홍콩중문대에서 미디어를 통해 가교 역할을 하고 있다

    글로벌미디어의전략적허브, 홍콩

    현재 홍콩중문대 글로벌커뮤니케이션(Global Communication) 프로그램에 재학 중인 국제학생 호세는 동서양을 잇는 문화 및 상업적 관문으로서 홍콩이 가진 전략적 역할에 끌려 홍콩중문대를 선택했다. 평소 아시아 문화에 관심이 컸고, 홍콩과 남다른 가족적 인연도 있었던 그는 다양한 문화를 연결하는 홍콩의 위치에 매력을 느꼈다. 호세는 “진정한 현지 구성원이 되고 멕시코와 홍콩을 잇는 가교 역할을 하고 싶었다”고 말했다.

    그가 홍콩중문대를 처음 알게 된 것은 학교 진학 상담교사의 추천을 통해서였다. 캐나다와 영국의 대학들도 함께 고려하긴 했지만 처음부터 호세의 최우선 선택지는 홍콩이었다. 이후 홍콩중문대 입학 장학금을 받게 되면서 그의 선택은 더욱 확고해졌다.

    학업적우수성과창의성을키우는학습환경

    호세는 글로벌커뮤니케이션 프로그램이 기대 이상이었다고 평가했다. 특히 학생들이 전문 미디어 장비를 직접 사용하며 자유롭게 창의성을 발휘할 수 있도록 지원하는 실습 중심의 수업을 가장 큰 장점으로 꼽았다. 그는 “많은 교수님들이 창의적인 도전을 적극 장려해 준 덕분에 내 안의 새로운 면모를 발견할 수 있었다”고 밝혔다.

    강의실 밖에서도 그는 홍콩 생활을 적극적으로 즐기고 있다. 다양한 문화행사와 학생회 활동에 참여하고 현지 길거리 음식을 맛보며 도시의 활기찬 분위기를 만끽하고 있다. 캠퍼스 내 지하철(MTR)역이 있어 샤틴과 홍콩섬은 물론 선전 접경 지역까지 편리하게 이동할 수 있다는 점도 학교 생활의 편의성을 더하는 요소다.

    홍콩에서구체화되는창의적커리어

    호세는 앞으로 한 학기 교환학생 프로그램과 미디어 제작 인턴십에 참여해 실무 경험을 탄탄히 쌓을 계획이다. 졸업 후 진로로는 빠르게 성장하는 멕시코의 엔터테인먼트 산업과 역동적인 홍콩 미디어 산업 모두를 염두에 두고 다양한 가능성을 모색하고 있다.

    해외 유학을 고민하는 학생들에게 대해 그는 분명한 메시지를 전한다. 홍콩중문대는 우수한 교육과 장학금을 지원할 뿐 아니라, 세계에서 가장 역동적인 도시 가운데 하나인 홍콩에서 글로벌 커리어를 시작할 수 있는 귀중한 발판이 되어준다는 것이다.

    홍콩중문대글로벌커뮤니케이션프로그램소개

    홍콩중문대 글로벌커뮤니케이션 프로그램은 학생들이 빠르게 변화하는 미디어 환경에 대응할 수 있도록 커뮤니케이션 이론과 실무가 결합된 교육과정을 제공하며, 모든 학생에게 해외 교환학생 기회를 보장한다.

    • 최첨단 교육시설: 4K UHD 버추얼 세트 스튜디오, 디지털 라디오 스튜디오, VR 랩 등 전문 미디어 시설 이용 가능
    • 글로벌 교환학생 프로그램: 아시아, 유럽, 북미의 협력 대학에서 한 학기 수학 보장
    • 실무 중심 교육: 저널리즘 프로젝트와 해외 스터디 투어를 통한 현장 경험 제공
    • 국제적 학습 환경: 국제학생과 현지 학생 비율 1:1, 모든 수업 영어 진행

    아래 링크에서 글로벌커뮤니케이션 프로그램에 대한 자세한 내용을 확인할 수 있다.
    https://admission.cuhk.edu.hk/programme/gcomn/

    Hashtag: #CUHK

    The issuer is solely responsible for the content of this announcement.

    CUHK 소개

    1963년 설립된 홍콩중문대학교(CUHK)는 세계적인 명성과 최상위권 순위를 자랑하는 선도적인 종합 연구중심 대학이다. 아시아의 중심에 위치한 CUHK는 전통과 현대를 조화시키고, 중국과 서양을 연결한다는 비전과 사명을 지니고 있다. CUHK는 현재 인문, 경영, 교육, 공학, 법학, 의학, 과학, 사회과학 등 8개 학부와 대학원을 통해 300개 이상의 학사 및 석박사 과정을 운영한다. 모든 학부는 광범위한 분야에서 활발히 연구를 수행하고 있으며, 최고 수준의 융합 연구에 특화된 다양한 연구소와 연구센터를 보유하고 있다.

  • Singapore’s Largest Pet Event Returns Bigger Than Ever with Singapore Pet Festival 2026

    Singapore’s Largest Pet Event Returns Bigger Than Ever with Singapore Pet Festival 2026

    Featuring Cesar Millan’s Singapore Debut, Over 300 Exhibitors, 800+ Brands, International Competitions, and Four Halls of Pet Experiences

    SINGAPORE – Media OutReach Newswire – 24 July 2026 – Pet lovers can look forward to the return of SG Pet Festival 2026, Singapore’s largest pet exhibition, happening from 31 July to 2 August 2026 at Marina Bay Sands Convention Centre, Halls A, B, C & D.

    Spanning across four exhibition halls, this year’s festival promises its biggest edition yet, bringing together over 300 exhibitors representing more than 800 local and international brands. Visitors can expect an exciting three-day celebration filled with shopping, education, competitions, interactive experiences, exclusive launches, and entertainment for pets and their families.

    “Singapore Pet Festival has always been about bringing the pet community together while creating opportunities for brands, businesses, and pet lovers to connect. As the festival continues to grow, we are committed to raising industry standards, supporting education, and introducing new experiences that benefit both consumers and businesses. This year’s festival is our biggest and most exciting edition yet, and we look forward to welcoming everyone to Marina Bay Sands,” said Angie Lim, Managing Director of Citrus Media.

    Event Highlights

    Cesar Millan Makes His Singapore Debut
    One of this year’s biggest highlights is the highly anticipated Singapore debut of world-renowned dog behaviour expert Cesar Millan.
    Visitors can look forward to exclusive live sessions, stage appearances, and limited-capacity private workshops. For just $98 per session, pet owners can enjoy an intimate learning experience, gaining practical insights into dog behaviour, training techniques, and the opportunity to learn directly from the world-famous “Dog Whisperer.”
    Fans can also choose from specially curated experience packages. The $68 Meet & Greet Package includes a photo with Cesar and a live autograph session, where he will sign the exclusive collectible merchandise included with your ticket. Collectors can also purchase the Exclusive Cesar Millan Collector’s Pack for $50 during the Early Bird promotion, available until 30 July. The pack includes a pair of autographed coasters.

    Shop, Save & Win

    Visitors can enjoy:

    • $30,000 worth of Cash Rebates & Lucky Draw Prizes
    • Exclusive event-only product launches, promotions, and deals
    • Official TikTok LIVE shopping sessions featuring exclusive festival promotions and participating exhibitors
    • Complimentary Limited Edition Singapore Pet Festival Tote Bag (while stocks last)
    • Complimentary themed photobooth print-outs for qualifying spenders
    • Exclusive giveaways and brand activations throughout the festival

    Singapore’s Largest Pet Marketplace

    With over 300 exhibitors showcasing 800+ brands, visitors can explore the latest products and services for dogs, cats, birds, small animals, aquatics, and more.
    A specially curated Food Street featuring 18 food booths will also offer a delicious selection of food, refreshing beverages, and indulgent desserts, giving visitors plenty of dining options throughout the festival.

    International & Industry Highlights

    Singapore Pet Festival continues to strengthen its position as a leading regional pet event by welcoming exhibitors and industry professionals from across Asia.

    Highlights include:

    • International exhibitors from across Asia, including the Japan Pavilion and Korea Pavilion
    • Singapore’s first International Society of Canine Cosmetologists (ISCC) Grooming Certification & Competition
    • The 8th TICA Cat Show, featuring pedigreed cats and renowned breeders
    • National Dog Obedience Competition, featuring Singapore’s top obedience teams in a live showcase of skill and teamwork supported by Pets Enterprises & Traders Association Singapore (PETAS)
    • International judging panels and industry experts

    Dedicated Experiences for Every Pet Lover

    Visitors can enjoy:

    • A dedicated Hall D for Cats & Small Animals, showcasing curated brands, activities, and live animal displays, including birds, guinea pigs and chinchillas
    • Interactive pet-friendly activities and experiences
    • Exclusive themed pet photo shoot experiences

    Education & Community

    Beyond shopping, Singapore Pet Festival aims to educate and connect the pet community through:

    • Educational talks, workshops, and live demonstrations
    • Meet-and-greet opportunities with veterinarians, trainers, groomers, and industry professionals
    • Animal welfare groups hosting on-site adoption drives, giving rescued animals the opportunity to find loving forever homes while promoting responsible pet adoption
    • A platform connecting pet owners, businesses, and animal lovers across the region

    Exclusive Media Preview

    Ahead of the public opening, invited media representatives, content creators, VIP guests and industry partners will enjoy exclusive early access to Singapore Pet Festival 2026 during the VIP Preview Session on Friday, 31 July, from 10:00 AM.

    The preview offers creators a first-hand shopping experience, early access to new product launches and exclusive deals, opportunities to create content before the crowds arrive, and networking with brands and fellow creators.

    Hashtag: #clubpets #sgpetfestival #petevents #petexpo #petfair




    The issuer is solely responsible for the content of this announcement.

    About Singapore Pet Festival

    Organised by Citrus Media, Singapore Pet Festival is Singapore’s largest pet exhibition, bringing together pet owners, businesses, brands, professionals, and animal lovers under one roof. Through education, innovation, community engagement, and meaningful collaborations, the festival continues to promote responsible pet ownership while supporting the growth of the regional pet industry.

    About Citrus Media

    Citrus Media Pte Ltd is a Singapore-based events and media company dedicated to connecting communities through innovative exhibitions, digital media, and lifestyle platforms. The company is the organiser of flagship events including Singapore Pet Festival (SGPF), Singapore Cat Carnival, Blissful One-Stop Wedding Show (BOWS), and operates the Clubpets ecosystem, comprising Clubpets Marketplace, VIPaws Membership Programme, and digital media channels. Citrus Media is committed to creating meaningful experiences that bring together consumers, brands, and industry partners.

  • Đi trốn nắng nóng: Hành trình từ Việt Nam đến thiên đường mùa hè 23°C ở Quý Châu

    Đi trốn nắng nóng: Hành trình từ Việt Nam đến thiên đường mùa hè 23°C ở Quý Châu

    QUÝ CHÂU, TRUNG QUỐC – Media OutReach Newswire – Ngày 24/7/2026 – Trong khi tháng Bảy là thời điểm khá nắng gắt ở Việt Nam thì Quý Châu lại đón những làn gió mát lành. Mới đây, một đoàn gồm các doanh nghiệp lữ hành và những người có ảnh hưởng trong ngành du lịch Việt Nam đã hạ cánh xuống Sân bay Quốc tế Long Động Bảo Quý Dương, bắt đầu chuyến hành trình khám phá Quý Châu. Được ví như một “Vương quốc Xanh” ngập tràn vẻ đẹp thiên nhiên cùng bản sắc văn hóa phong phú, Quý Châu đang vạch lại trải nghiệm du lịch hè cho du khách Việt Nam nhờ khí hậu 23°C mát mẻ, danh lam thắng cảnh tầm cỡ thế giới và phong cách sống địa phương vô cùng sôi động.

    Weixin Image 20260721171741 61 264

    Link: https://www.youtube.com/watch?v=SwgVyMKMj2M

    Cảnh sắc núi non hùng vĩ, điều hòa không khí tự nhiên

    Từ năng lượng đô thị rực rỡ của Chợ Thanh Vân ở Quý Dương đến khung cảnh đêm lung linh ánh sao của Làng Thiên Hộ Miêu ở Tây Giang, và từ Thác nước Hoàng Quả Thụ hùng vĩ đến Cầu Hẻm núi Hoa Giang cao chọc trời — “cây cầu cao nhất thế giới” – mỗi góc nhỏ của Quý Châu đều là một kiệt tác đáng để dừng chân ngắm nhìn.

    Một KOL du lịch trẻ tuổi người Việt Nam chia sẻ: “Mùa hè ở Quý Châu mang lại cảm giác giống như một chiếc điều hòa tự nhiên. Sự kết hợp hài hòa giữa thiên nhiên ban ngày và cuộc sống đô thị nhộn nhịp về đêm đã làm cho chuyến đi của chúng tớ trở nên cực kỳ thú vị và trọn vẹn”.

    Link: https://www.guizhoutravel.com/feature/list

    Đắm chìm trong văn hóa & Trải nghiệm Quý Châu theo cách của riêng bạn

    Trong suốt chuyến đi, các vị khách đã khoác lên mình những bộ trang phục truyền thống tinh xảo của dân tộc Miêu để chụp những bức ảnh mạng xã hội vô cùng ấn tượng trên nền những ngôi nhà sàn gỗ cổ kính. Họ cũng khám phá các biểu tượng đô thị như Chợ Thanh Vân và Thị trấn Quý Châu, trải nghiệm sự hòa quyện giữa di sản địa phương và xu hướng hiện đại giữa ánh đèn neon cùng các khu chợ đêm sầm uất. Về ẩm thực, những món ăn đặc sản địa phương như canh cá chua, bún bò và Siwawa (bánh cuốn rau củ) đã liên tục chinh phục vị giác của họ, mang đến sự kết hợp hoàn hảo giữa chiều sâu văn hóa và những cuộc hành trình dẫn đầu xu hướng.

    Xách balo lên và đi: Hành trình dễ dàng đến điểm dừng chân tiếp theo

    Với các chuyến bay thẳng hiện đang vận hành từ Hà Nội và Thành phố Hồ Chí Minh đến Quý Dương — chỉ mất hơn ba giờ bay — việc du lịch đến Quý Châu chưa bao giờ dễ dàng đến thế. Được hỗ trợ bởi chính sách quá cảnh miễn thị thực 240 giờ của Trung Quốc cùng một môi trường an toàn, hiếu khách, Quý Châu đang trở thành điểm đến “tránh nóng” lý tưởng và tuyệt vời nhất dành cho các du khách trẻ Việt Nam.

    Quý Châu đang tích cực xây dựng hệ thống sản phẩm du lịch tầm cỡ thế giới được thiết kế riêng cho thị trường quốc tế, tập trung vào các chủ đề cốt lõi: “Tránh nóng + Du lịch sinh thái + Trải nghiệm văn hóa”.

    Hãy xách balo lên trong mùa hè này và bắt đầu cuộc phiêu lưu của riêng bạn đến Quý Châu huyền bí!

    Khám phá thêm về Quý Châu huyền bí tại: www.guizhoutravel.com

    Hashtag: #Guizhou #Vietnam #SummerEscape

    The issuer is solely responsible for the content of this announcement.

  • Escape the Heat: Journey from Vietnam to Guizhou’s 23°C Summer Paradise

    Escape the Heat: Journey from Vietnam to Guizhou’s 23°C Summer Paradise

    GUIZHOU, CHINA – Media OutReach Newswire – 24 July 2026 – As July brings scorching heat to Vietnam, Guizhou enjoys a refreshing breeze. Recently, a group of Vietnamese travel merchants and tourism influencers landed at Guiyang Longdongbao International Airport, embarking on a journey to explore Guizhou. Known as a “Green Kingdom” steeped in natural beauty and rich culture, Guizhou is redefining summer travel for Vietnamese tourists with its cool 23°C climate, world-class landscapes, and vibrant local lifestyle.

    Weixin Image 20260721171741 61 264

    Link: https://www.youtube.com/watch?v=SwgVyMKMj2M

    Spectacular Mountain Scenery, Natures Air Conditioner

    From the dazzling urban energy of Guiyang’s Qingyun Market to the starry nightscape of Xijiang Qianhu Miao Village, and from the majestic Huangguestu Waterfall to the sky-high Huajiang Canyon Bridge—the “world’s highest bridge”—every corner of Guizhou is a masterpiece worth pausing for.

    “Guizhou’s summer feels like natural air conditioning,” shared a young Vietnamese travel influencer. “The seamless blend of daytime nature and vibrant city life made our journey incredibly exciting and fulfilling”

    Link: https://www.guizhoutravel.com/feature/list

    Immersive Culture & Play your way Through Guizhou

    During their trip, the influencers dressed in exquisite traditional Miao costumes for stunning social media photos against the backdrop of historic wooden stilt houses. They also explored urban landmarks like Qingyun Market and Colorful Guizhou Town, experiencing the fusion of local heritage and modern trends amidst neon lights and bustling night markets. Food-wise, local delicacies like sour fish soup, beef rice noodles, and Siwawa (veggie wraps) continuously delighted their palates, offering a perfect mix of cultural depth and trendy adventures.

    Pack your bags and go: Effortless Travel to Your Next Getaway

    With direct flights now operating from Hanoi and Ho Chi Minh City to Guiyang—taking just over three hours—traveling to Guizhou has never been easier. Supported by China’s 240-hour visa-free transit policy and a safe, welcoming environment, Guizhou is becoming the ideal and ultimate “summer escape” destination for young Vietnamese travelers.

    Guizhou is actively building a world-class tourism product system tailored for the international market, centering on the core themes of “Summer Escape + Eco-tourism + Cultural Experience.”

    Pack your bags this summer and embark on your own adventure to mystical Guizhou!

    Discover more of mystical Guizhou: www.guizhoutravel.com

    Hashtag: #Guizhou #Vietnam #SummerEscape

    The issuer is solely responsible for the content of this announcement.

  • “Across the Table” – Iconic Chefs Come Together for Luxury Dining Series at The Naka Island, Phuket

    “Across the Table” – Iconic Chefs Come Together for Luxury Dining Series at The Naka Island, Phuket

    Four nights of refined coastal gastronomy and creative collaborations will be staged from August 12-15, 2026, featuring highly acclaimed Michelin-starred chefs from Bo.lan, Andō, Maison Dunand and more.

    PHUKET, THAILAND – Media OutReach Newswire – 23 July 2026 – Some of the deepest conversations happen over food – the kind that pull you in close and ensure you stay a little longer than planned. This August, these conversations will become even more meaningful at the “Luxury Dining Series, Across the Table” – a collection of immersive epicurean experiences unfolding across six extraordinary destinations in Asia.

    LDS 2026.jpg

    One of these six destinations will be hosted from August 12-15, 2026, at The Naka Island, a Luxury Collection Resort & Spa, Phuket, the five-star sanctuary nestled on an idyllic island in the Andaman Sea, where some of the region’s leading Michelin-starred chefs will join hands for four nights of culinary celebrations and collaborations.

    A Gathering of Gastronomic Visionaries

    The Luxury Dining Series brings together visionary guest chefs Duangporn “Bo” Songvisava and Dylan Jones from Bangkok’s iconic Bo.lan, Agustin Ferrando Balbi, chef-founder of Andō in Hong Kong, and Arnaud Dunand Sauthier, chef-founder of Maison Dunand in Bangkok, alongside mixology maestros Sudarat “Taln” Rojanavanich of Bar Us and Jane Kaew-Yod, co-founder of Lay Heritage Cocktails Space.

    They will join The Naka Island, Phuket’s own highly acclaimed Chef Joseph William Talbot, Chef Ratchanee “Kob” Nu-On, and Mixologist Adi Sukasta, along with culinary artists and mixologists from across the Marriott portfolio—including Pastry Chef Sylvain Constans from The Ritz-Carlton, Bangkok, Chef Laongdao “Aong” Tohkhot of Phulay Bay, a Ritz-Carlton Reserve, Krabi, and Mixologist Fransiska Siregar from The St. Regis Jakarta—for a series of mesmerizing, multi-hand dining and cocktail experiences spanning four engaging, interactive evenings.

    Four Idyllic Evenings, Four Enchanting Chapters

    • August 12 – “The Art of Culinary Discovery & Craft Brew Experience” will be hosted by chefs Agustin Ferrando Balbi and Joseph William Talbot at the resort’s Multi-Purpose Sala, with handcrafted pass-around bites and live stations inspired by island life, paired with Phuket’s finest craft beers.
    • August 13 – “The Grand Banquet: Eight-Hand Dinner” will be staged on the Beach Lawn, as chefs Agustin Ferrando Balbi, Arnaud Dunand Sauthier, Joseph William Talbot, and Sylvain Constans come together for an exceptional, wine-paired menu that showcases the essence of Phuket beneath the Andaman sky.
    • August 14 – “Chefs at the Table: Six-Hand Dinner” will see chefs Arnaud Dunand Sauthier, Joseph William Talbot, and Sylvain Constans present an elegant wine-paired menu at Veranda, balancing Alpine precision, Mediterranean warmth, and French artistry.
    • August 15 – “Chefs at the Table: Eight-Hand Culinary Journey” will be a celebration of refined Thai cuisine at Aiyara, as chefs Duangporn “Bo” Songvisava, Dylan Jones, Laongdao “Aong” Tohkhot, and Ratchanee “Kob” Nu-On honor the kingdom’s gastronomic heritage, with cocktail pairings by Jane Kaew-Yod.

    Beyond the Table: Uncover Phuket’s Culture and Crafts

    Alongside these four epicurean evenings, guests are invited to a series of experiences that will connect them with the authentic essence of the island. A Gin Distillery Tour and hands-on Gin Making Workshop, a Dye Textile Workshop rooted in local artisan techniques, and a sunset catamaran excursion along the Andaman coast will highlight the natural, cultural and culinary wonders of Phuket. Every celebration extends into the evening with a curated line-up of cocktail experiences, including a bar takeover by Bar Us and a special cocktail collaboration with The St. Regis Jakarta, bringing fresh energy and creative pairings to The Naka Island, Phuket.

    The Ultimate “Experience Dining Package”

    Finally, guests staying from August 12-15, 2026, can reserve the “Experience Dining Package”, which includes daily breakfast and a set dinner for two people, with each evening thoughtfully elevated to reflect the spirit of “Across The Table”.

    To reserve your place at the “Luxury Dining Series“, please visit luxurydiningseries.com/phuket, and to book the “Experience Dining Package”, please click here.

    For more information about The Naka Island, a Luxury Collection Resort & Spa, Phuket, please connect with us via these channels:

    Email: naka.reservations@luxurycollection.com
    Website: www.marriott.com/en-us/hotels/pyxlc-the-naka-island-a-luxury-collection-resort-and-spa-phuket/overview
    Facebook: www.facebook.com/thenakaisland

    Line Official: lin.ee/6wOs1Rw

    Hashtag: #TheLuxuryCollection #NakaIsland #Phuket

    The issuer is solely responsible for the content of this announcement.

    About Marriott Bonvoy®

    Marriott Bonvoy’s extraordinary portfolio offers renowned hospitality in the most memorable destinations in the world, with more than 30 brands that are tailored to every type of journey. From The Ritz-Carlton and St. Regis to W Hotels and more, Marriott Bonvoy has more luxury offerings than any other travel program. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, and through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques®. To enroll for free or for more information about Marriott Bonvoy, visit .

    About The Luxury Collection® Hotels & Resorts

    The Luxury Collection® is comprised of world-renowned hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world’s most exciting and desirable destinations. Each hotel and resort are a unique and cherished expression of its location; a portal to the destination’s charms and treasures. Originated in 1906 under the CIGA® brand as a collection of Europe’s most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble of over 130 of the world’s finest hotels and resorts in 42 countries and territories. All of these hotels, many of them centuries old, are internationally recognized as being among the world’s finest. For more information and new openings, visit or follow and . The Luxury Collection is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit .

  • Shopee Strengthens Support for Malaysian Businesses with New Growth Initiatives

    Shopee Strengthens Support for Malaysian Businesses with New Growth Initiatives

    Latest platform enhancements support new entrepreneurs, strengthen business growth and deliver greater value for shoppers

    KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 23 July 2026 – Shopee, the largest e-commerce platform in Southeast Asia and Taiwan, and a leading e-commerce platform in Brazil, today announced a new series of seller growth initiatives under Shopee Lindung Niaga, first announced in April 2026. The latest updates to the programme focus on helping more entrepreneurs get started, providing additional support to give businesses greater flexibility to manage operating costs and strengthen operations, while expanding the capabilities that support long-term business growth.

    Infographic
    Infographic

    “We understand the challenges that MSMEs face in today’s evolving business landscape. That’s why we’re continuously investing in practical tools and support that help businesses get started, grow with confidence, and operate more efficiently,” said Ian Ho, Vice President, Shopee Malaysia. “These latest initiatives reflect our long-term commitment to empowering local businesses with the capabilities they need to build sustainable growth, while continuing to deliver greater value and convenience for Malaysians.”

    Helping More Local Entrepreneurs Get Started

    Shopee is making it easier for aspiring local entrepreneurs to begin selling online by enhancing its New Seller Programme. Eligible sellers will benefit from:

    • A 60-day Platform Support Fee waiver, reducing upfront operating costs for new local marketplace sellers.
    • A higher order cap before commission fees apply, giving eligible sellers more flexibility to build momentum and reinvest in their business before commission fees apply. This benefit increases from 100 to 200 orders and is available for 120 days from the first product listing or upon reaching the order cap, whichever comes first.
    • Together, these enhancements lower the barriers to starting an online business, enabling more entrepreneurs to build visibility, acquire customers, and establish long-term growth while expanding product choice for shoppers.

    Supporting Essential Goods Sellers

    As businesses grow, managing operating costs becomes increasingly important. To support business growth over time, Shopee is introducing lower commission rates across selected everyday essential categories, including milk, mineral water, cereal, bread, and eggs. This list of categories is continuously reviewed and adjusted to support daily needs, while allowing essential goods sellers to remain competitive.

    The revised commission structure will:

    • Reduce commission rates for over 60 selected everyday essentials categories by between 0.5 and 9.0%, with the largest reductions for products in the Cooking Essentials (flavour enhancers and coatings), Creamers, and Butter & Margarine categories, helping improve profitability for participating sellers.
    • Bring the total number of everyday essentials categories with lower commission rates to over 120, giving sellers greater flexibility to reinvest in business growth.
    • Help shoppers to continue enjoying competitive prices and reliable access to everyday essentials.

    Aside from lower commission rates for these everyday essentials categories, Shopee is also helping sellers increase sales opportunities through the Daily Essentials Discount Campaign. Running from 7 to 31 July, the campaign offers shoppers discount vouchers of 20% to 50% across selected daily essentials categories.

    Unlocking Growth Opportunities for Sellers

    As businesses continue to grow, Shopee is also introducing additional initiatives that help sellers expand their reach, strengthen operations, and capture new growth opportunities through:

    • 50% additional Free Ads Credits through the Ads Startup Booster (ASB), to help participating sellers improve product discoverability, increase product visibility and reach more customers during the early stages of their business. Internal data show that sellers who began using Shopee Ads recorded an 18% uplift in impressions, a 10% increase in clicks, and a 25% increase in total Gross Merchandise Value (GMV).
    • Commission waiver for new sellers joining our Fulfilled by Shopee (FBS) service. By reducing the upfront costs of adopting fulfillment services, the waiver makes it easier for sellers to leverage Shopee’s integrated warehousing and logistics capabilities, enabling them to focus on growing their businesses while delivering a more reliable shopping experience for customers.

    Together, these initiatives help businesses operate more efficiently, while continuing to deliver greater convenience, reliability and value for millions of Malaysians who shop on Shopee.

    “Building a strong marketplace requires continuous investment in the tools, capabilities, and support that help businesses adapt and grow as their needs evolve. Whether entrepreneurs are launching their first online business, scaling established operations or adopting new technologies to improve productivity, Shopee continues to invest in the capabilities that help businesses succeed at every stage of their growth journey, while delivering greater value and convenience for shoppers,” Ho concluded.
    Hashtag: #Shopee

    The issuer is solely responsible for the content of this announcement.

    About Shopee

    Shopee is the largest e-commerce platform in Southeast Asia and Taiwan, and is a leading e-commerce platform in Brazil. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities. Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the digital economy, with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce. Shopee is part of Sea Limited (NYSE: SE), a global technology company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena, and Monee.

  • Shopee Perkukuh Sokongan kepada Perniagaan Malaysia dengan Inisiatif Baharu

    Shopee Perkukuh Sokongan kepada Perniagaan Malaysia dengan Inisiatif Baharu

    Penambahbaikan platform memperkasa usahawan dan pertumbuhan perniagaan, sambil menawarkan lebih nilai kepada pembeli

    KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 23 Julai 2026 – Shopee, platform e-dagang terbesar di Asia Tenggara dan Taiwan serta antara platform e-dagang terkemuka di Brazil, hari ini mengumumkan satu siri inisiatif pertumbuhan penjual baharu di bawah program Shopee Lindung Niaga, yang pertama kali diperkenalkan pada April 2026. Penambahbaikan terkini ini memberi tumpuan kepada membantu lebih ramai usahawan memulakan perniagaan, menyediakan sokongan tambahan bagi memberi perniagaan lebih fleksibiliti mengurus kos operasi dan mengukuhkan operasi, di samping memperluaskan keupayaan yang menyokong pertumbuhan perniagaan jangka panjang.

    Infografik
    Infografik

    “Kami memahami cabaran yang dihadapi oleh perusahaan mikro, kecil dan sederhana (PMKS) dalam landskap perniagaan yang sentiasa berkembang. Justeru, kami terus melabur dalam penyelesaian dan sokongan praktikal yang membantu perniagaan memulakan operasi, berkembang dengan yakin serta beroperasi dengan lebih cekap,” kata Ian Ho, Naib Presiden Shopee Malaysia. “Inisiatif terkini ini mencerminkan komitmen jangka panjang kami untuk memperkasa perniagaan tempatan dengan keupayaan yang diperlukan bagi mencapai pertumbuhan mampan, sambil terus menawarkan nilai dan kemudahan yang lebih baik kepada rakyat Malaysia.”

    Membantu Lebih Ramai Usahawan Tempatan Memulakan Perniagaan
    Shopee kini memudahkan lebih ramai usahawan tempatan untuk memulakan perniagaan dalam talian melalui penambahbaikan kepada Program Penjual Baharu. Penjual yang layak akan menikmati:

    • Pengecualian Yuran Sokongan Platform selama 60 hari, sekali gus mengurangkan kos operasi awal bagi penjual baharu di platform.
    • Peningkatan had pesanan sebelum yuran komisen dikenakan, sekali gus memberi lebih fleksibiliti kepada penjual yang layak untuk membina momentum dan melabur semula dalam perniagaan mereka sebelum yuran komisen dikenakan. Manfaat ini ditingkatkan daripada 100 kepada 200 pesanan, dan tersedia selama 120 hari dari tarikh penyenaraian produk pertama atau sehingga had pesanan dicapai, yang mana terdahulu.

    Penambahbaikan ini memudahkan usahawan memulakan dan mengembangkan perniagaan dalam talian, sambil memperluaskan pilihan produk untuk pembeli.

    Menyokong Penjual Barangan Keperluan Harian
    Apabila perniagaan berkembang, pengurusan kos operasi menjadi semakin penting. Bagi menyokong pertumbuhan perniagaan dalam jangka panjang, Shopee memperkenalkan kadar komisen yang lebih rendah bagi kategori barangan keperluan harian terpilih, termasuk susu, air mineral, bijirin, roti dan telur. Senarai kategori ini akan disemak dan dikemas kini secara berterusan bagi memenuhi keperluan harian pengguna, sambil membantu penjual barangan keperluan kekal berdaya saing.

    Struktur komisen baharu ini akan:

    • Mengurangkan kadar komisen antara 0.5% hingga 9.0% bagi lebih 60 kategori barangan keperluan harian terpilih, dengan pengurangan terbesar bagi kategori Keperluan Memasak (penambah perisa dan bahan salutan), Krimer serta Mentega & Marjerin, sekali gus membantu meningkatkan keuntungan penjual yang mengambil bahagian.
    • Menjadikan jumlah keseluruhan kategori barangan keperluan harian yang menikmati kadar komisen lebih rendah melebihi 120 kategori, sekali gus memberi lebih fleksibiliti kepada penjual untuk melabur semula dalam pertumbuhan perniagaan.
    • Membantu pembeli terus menikmati harga yang kompetitif serta akses yang lebih mudah kepada barangan keperluan harian.

    Selain kadar komisen yang lebih rendah, Shopee turut membantu penjual meningkatkan peluang jualan menerusi Kempen Diskaun Barangan Keperluan Harian. Berlangsung dari 7 hingga 31 Julai, kempen ini menawarkan baucar diskaun 20% hingga 50% kepada pembeli bagi kategori barangan keperluan harian terpilih.

    Membuka Lebih Banyak Peluang Pertumbuhan untuk Penjual
    Seiring pertumbuhan perniagaan, Shopee turut memperkenalkan beberapa inisiatif tambahan bagi membantu penjual meluaskan capaian, memperkukuh operasi dan merebut peluang pertumbuhan baharu melalui:

    • 50% tambahan Kredit Iklan Percuma menerusi Ads Startup Booster (ASB), bagi membantu penjual yang mengambil bahagian meningkatkan kebolehlihatan produk, memperluaskan capaian kepada pelanggan serta meningkatkan penemuan produk pada peringkat awal perniagaan. Data dalaman Shopee menunjukkan penjual yang mula menggunakan Shopee Ads mencatatkan peningkatan 18% dalam jumlah paparan (impressions), 10% dalam klik, serta 25% dalam Nilai Kasar Barangan (GMV).
    • Pengecualian komisen untuk penjual baharu yang menyertai perkhidmatan Fulfilled by Shopee (FBS). bagi mengurangkan kos permulaan dan memudahkan penjual memanfaatkan perkhidmatan gudang serta logistik bersepadu Shopee, sekali gus membolehkan mereka memberi tumpuan kepada pertumbuhan perniagaan dan menawarkan pengalaman membeli-belah yang lebih lancar kepada pelanggan.

    Secara keseluruhannya, inisiatif ini membantu perniagaan beroperasi dengan lebih cekap, sambil terus menawarkan kemudahan, kebolehpercayaan dan nilai yang lebih baik kepada jutaan rakyat Malaysia yang membeli-belah di Shopee.

    “Membina sebuah platform yang kukuh memerlukan pelaburan berterusan dalam penyelesaian, keupayaan dan sokongan yang membantu perniagaan menyesuaikan diri serta berkembang mengikut keperluan mereka. Sama ada usahawan baru memulakan perniagaan dalam talian, mengembangkan operasi sedia ada atau memanfaatkan teknologi baharu untuk meningkatkan produktiviti, Shopee akan terus menyokong pertumbuhan perniagaan pada setiap peringkat, sambil menawarkan nilai dan kemudahan yang lebih baik kepada para pembeli,” tambah Ho.
    Hashtag: #Shopee

    The issuer is solely responsible for the content of this announcement.

    Mengenai Shopee

    Shopee ialah platform e-dagang terkemuka di Asia Tenggara, Taiwan dan Brazil. Shopee memacu ekosistem digital yang inklusif dan mampan dengan membantu perniagaan beralih ke platform digital serta mengembangkan kehadiran dalam talian mereka, selain memperluas akses orang ramai kepada perkhidmatan digital dan memperkasa komuniti tempatan.

    Shopee menawarkan pengalaman membeli-belah yang mudah, selamat dan interaktif, dinikmati oleh jutaan pengguna setiap hari. Shopee juga merupakan penyumbang penting kepada ekonomi digital dengan komitmen kukuh untuk membantu jenama tempatan dan usahawan berkembang maju dalam e-dagang.

    Shopee ialah sebahagian daripada Sea Limited (NYSE: SE), sebuah syarikat teknologi global. Misi Sea adalah untuk meningkatkan kualiti hidup pengguna dan perniagaan kecil melalui teknologi menerusi tiga perniagaan terasnya: Shopee, Garena dan Monee.

  • 港大首推社區藥劑師主導骨質疏鬆症篩查服務

    港大首推社區藥劑師主導骨質疏鬆症篩查服務

    以評估工具COSA深入社區主動找出隱形患者

    香港 – Media OutReach Newswire – 2026年7月23日 – 骨質疏鬆症患者骨骼脆弱,骨折風險顯著增加,嚴重者可致殘甚至死亡。然而,由於疾病初期毫無明顯病徵,高達八成的骨質疏鬆症患者在骨折發生前從未獲得適當治療。為此,香港大學李嘉誠醫學院(港大醫學院)藥理及藥劑學系首次為社區藥劑師度身訂造,以「華人骨質疏鬆篩查工具(COSA)」為基礎,讓藥劑師能夠在社區層面提供骨質疏鬆症篩查服務,主動識別高風險人士,並轉介至社區家庭醫生作進一步評估、骨質密度檢查及診斷,協助隱藏於社區的患者及早獲得適切治理。

    (左起) 基督教家庭服務中心社區藥劑師古凱琪女士、基督教家庭服務中心服務總監(基層醫療健康服務)江政宇先生、香港大學李嘉誠醫學院藥理及藥劑學系副教授張正龍教授,及接受骨質疏鬆症篩查的岑女士,支持在社區藥房及更多基層醫療服務平台設立骨質疏鬆症篩查服務,建立「及早識別、及早診斷、及早治療」的骨骼健康管理網絡。
    (左起) 基督教家庭服務中心社區藥劑師古凱琪女士、基督教家庭服務中心服務總監(基層醫療健康服務)江政宇先生、香港大學李嘉誠醫學院藥理及藥劑學系副教授張正龍教授,及接受骨質疏鬆症篩查的岑女士,支持在社區藥房及更多基層醫療服務平台設立骨質疏鬆症篩查服務,建立「及早識別、及早診斷、及早治療」的骨骼健康管理網絡。

    骨質疏鬆症可致脆性骨折 死亡率可與主要癌症相約

    骨質疏鬆症為本港常見骨骼疾病,在五十歲以上的人口中,約30%女士及8%男士受影響。患者即使僅遇輕微碰撞,亦可能出現「脆性骨折」,不僅損害活動能力,更顯著增加死亡風險。研究顯示,髖骨骨折的死亡率可高於某些常見癌症,例如前列腺癌及乳癌等等,也有醫院數據發現,近半脆性髖骨骨折患者5年內死亡。

    然而,由於骨質疏鬆症缺乏明顯徵狀,公眾欠缺警覺性,主動向醫護人員查詢相關檢查的比例極低。外國研究顯示,一般情況下僅約一成病人會主動要求進行骨質密度檢查。

    社區藥房是基層醫療重要一環 藥劑師角色關鍵

    醫學界一直探索以不同方法鼓勵高危人士接受骨質疏鬆症檢查,從而提高治療率,降低骨折風險。其中,善用社區藥房作為骨質疏鬆症篩查及健康教育平台,被視為一個具潛力的方向。社區藥房是市民日常最常接觸且信賴的醫療服務點,除藥物配售外,社區藥劑師亦提供健康諮詢、疾病預防教育、風險評估及轉介等服務,成為基層醫療體系的重要一環。

    標準化COSA篩查流程 深入社區接觸高危人士

    香港大學藥理及藥劑學系自2026年起與多間社區藥房合作,將標準化骨質疏鬆症分層風險評估流程引入社區,由接受專業培訓的社區藥劑師運用COSA為高風險人士進行篩查。篩查過程包括收集性別、年齡、體重及骨折病史基本資料。完成評估後,社區藥劑師會即場講解結果,並向高風險人士提供轉介建議,鼓勵他們向家庭醫生或其他醫護專業人員求診,以接受進一步評估及雙能量X光吸收儀(DXA)骨質密度檢查。社區藥劑師亦會向接受評估的人士提供骨骼健康教育,包括鈣質及維他命D攝取、均衡飲食、適量運動、預防跌倒及其他生活習慣建議。研究顯示,即使未接受藥物治療,透過這些非藥物介入措施,亦有助維持骨骼健康及降低骨折風險。

    初步結果理想:約六成高危人士願意接受評估

    計劃推出至今,社區藥劑師主動接觸逾1,000名骨質疏鬆高危人士(包括70歲或以上男士、65歲或以上女士、50歲或以上並帶有一個骨質疏鬆症風險因素),並邀請他們進行COSA風險評估。值得留意的是,超過一半(約60%)受邀人士願意接受評估,顯示在社區藥房進行骨質疏鬆症篩查,能有效提升市民對疾病的關注及參與健康管理的意願。在完成評估的人士當中,發現超過100人患上骨質疏鬆症的風險甚高,需要轉介至家庭醫生作進一步檢查及診斷,這些都反映這服務模式能有效接觸及識別潛藏於社區的高風險人士,促進及早發現及及時介入。

    港大醫學院藥理及藥劑學系副教授張正龍教授表示:「骨質疏鬆往往在骨折發生後才被發現,但透過將COSA篩查帶入社區藥房,我們成功接觸到大量從未接受過評估的高危人士。透過在社區藥房設立恆常化的分層風險篩檢服務,不但能夠提升公眾對骨骼健康的認識,更有助及早識別潛在患者,並透過轉介機制促進及時診斷及治療。」

    社區藥房主動接觸高危族群 提升篩查可及性

    基督教家庭服務中心轄下的鑽石山家庭藥房,是其中一間提供骨質疏鬆症篩查及諮詢服務的機構。基督教家庭服務中心服務總監(基層醫療健康服務)江政宇先生表示:「社區藥房是許多市民熟悉且容易接觸的健康服務點。是次計劃展示了社區為本的醫療服務如何在日常場景中支援疾病預防及健康教育。我們非常高興能支持這個模式,將實用的骨質疏鬆症篩查服務帶到社區,讓更多高風險人士能夠及早接受評估。」

    參與計劃的基督教家庭服務中心社區藥劑師古凱琪女士指出,不少長者定期到藥房購買鈣片、維他命D等營養補充劑,這正好成為一個理想的切入點。藥劑師可以從營養攝取與骨骼健康的關係入手,引導長者進行骨質疏鬆症風險評估,並即場教授保持骨質密度的飲食及運動貼士。古凱琪女士分享她曾替一位女性長者進行COSA骨質疏鬆症篩查,發現她患上骨質疏鬆症風險很高,於是建議她接受DXA檢查,並轉介她至家庭醫生跟進。經過檢查後證實她患有骨質疏鬆症,她正與醫生商討後續治理,以減慢骨質流失。

    另一位接受COSA骨質疏鬆篩檢的岑女士患有「三高」,因前往藥房領取驗血糖機而受邀接受篩查,結果顯示她患有骨質疏鬆症的風險很高。藥劑師除了提供轉介信外,也教導她關於預防骨質疏鬆症的運動及營養資訊。岑女士表示,過往她對骨質疏鬆症認識不深,幸好這次藥劑師的主動接觸,令她明白骨質疏鬆症的嚴重後果,也更了解如何在日常飲食及運動更有效預防骨折,加倍注重骨骼健康。

    服務指引及配套準備就緒 支援骨質疏鬆症篩查服務擴展

    隨着人口老化,骨質疏鬆症患者人數預計將持續上升,髖骨骨折個案數目更可能颷升數倍至2050年的27,468宗。為加強社區骨骼健康管理,港大醫學院藥理及藥劑學系已制定骨質疏鬆症社區篩查服務指引,涵蓋最新的疾病治療資訊、標準化篩查流程、公眾教育材料及轉介機制,並已獲香港骨質疏鬆學會審核。此外,港大醫學院藥理及藥劑學系亦已開辦線上持續專業教育(CPE)課程,為藥劑師提供培訓,支援服務標準化發展。隨着服務指引、培訓課程及轉介機制相繼建立,骨質疏鬆症社區篩查服務已具備擴展條件,有利更多社區藥房設立相關服務,並推廣至地區康健中心及其他基層醫療服務平台,共同建立「早識別、早診斷、早治療」的骨骼健康管理網絡。

    Hashtag: #香港大學醫學院 #藥理及藥劑學系 #骨質疏鬆症 #張正龍教授 #COSA #社區藥房 #骨質疏鬆症篩查

    The issuer is solely responsible for the content of this announcement.

    關於香港大學李嘉誠醫學院藥理及藥劑學系

    香港大學李嘉誠醫學院藥理及藥劑學系致力於在藥物發現、開發及臨床應用方面推動卓越的研究與教育。學系結合基礎、轉化及臨床科學,並與專業藥劑實務緊密連結,以促進精準用藥並提升病人治療成效。憑藉跨學科合作及國際領先的科研實力,學系在應對全球及本地公共衛生挑戰方面發揮重要作用。

    關於華人骨質疏鬆篩查問卷(COSA)

    華人骨質疏鬆篩查問卷(COSA)是由香港大學李嘉誠醫學院藥理及藥劑學系研發,專為華人而設的骨質疏鬆症風險預測工具,由於以往使用的風險預測工具如FRAX、OSTA等都存在種族差異導致的偏差,因此針對華人地區,COSA的準確性將更高。COSA只需透過四條簡單的問題,包括:性別、體重、年齡及骨折史,便可分析出個人患上骨質疏鬆症的風險程度,準確度達74-94%。

  • HKU Launches First Community Pharmacist-Led  Osteoporosis Screening Programme in Hong Kong

    HKU Launches First Community Pharmacist-Led Osteoporosis Screening Programme in Hong Kong

    COSA Risk Assessment Tool Deployed Across Community Pharmacies to Identify Undiagnosed Patients

    HONG KONG SAR – Media OutReach Newswire – 23 July 2026 – The Department of Pharmacology and Pharmacy, LKS Faculty of Medicine , the University of Hong Kong (HKUMed) today announced the launch of Hong Kong’s first structured community pharmacist-led osteoporosis screening programme, built upon the validated Chinese Osteoporosis Screening Algorithm (COSA). The initiative enables trained community pharmacists to proactively identify individuals at high risk of osteoporosis — a condition that affects millions yet remains widely undiagnosed — and to facilitate timely referral to family physicians for clinical evaluation, bone mineral density assessment, and diagnosis, thereby helping hidden patients in community to receive appropriate care.

    (from left) Ms Kuki Ku, a Christian Family Service Centre (CFSC) community pharmacist; Mr. Gary Kong Ching-yue, Programme Director - Primary Health Care Services, CFSC; Professor Cheung Ching-lung, Associate Professor, Department of Pharmacology and Pharmacy, LKS Faculty of Medicine, the University of Hong Kong and Ms Shum, a participant of COSA screening service, support more community pharmacies and other primary healthcare platforms establish osteoporosis screening, working collaboratively to build a comprehensive bone health management network rooted in "early identification, timely diagnosis, and prompt treatment."
    (from left) Ms Kuki Ku, a Christian Family Service Centre (CFSC) community pharmacist; Mr. Gary Kong Ching-yue, Programme Director – Primary Health Care Services, CFSC; Professor Cheung Ching-lung, Associate Professor, Department of Pharmacology and Pharmacy, LKS Faculty of Medicine, the University of Hong Kong and Ms Shum, a participant of COSA screening service, support more community pharmacies and other primary healthcare platforms establish osteoporosis screening, working collaboratively to build a comprehensive bone health management network rooted in “early identification, timely diagnosis, and prompt treatment.”

    Despite being one of the most prevalent bone diseases in Hong Kong, osteoporosis is estimated to go undiagnosed and untreated in up to 80% of those affected, largely because the disease is asymptomatic until a fracture occurs. By embedding screening within the familiar and accessible setting of community pharmacies, this programme represents a significant step forward in closing the gap between disease burden and clinical intervention.

    Osteoporosis Can Lead to Fragility Fractures with Mortality Rates Comparable to Major Cancers

    Osteoporosis affects approximately 30% of women and 8% of men aged over 50 or above in Hong Kong, causing progressive deterioration of bone density that leaves patients vulnerable to fragility fractures — fractures that occur from low-impact forces such as a minor fall or even a sudden movement. These fractures carry consequences far beyond physical injury.

    Research demonstrates that the one-year mortality rate following a hip fracture can exceed that of certain common cancers, including prostate and breast cancer. Local hospital data further indicate that nearly half of all patients who sustain a fragility hip fracture do not survive beyond five years. Despite these grave outcomes, public awareness remains alarmingly low: international studies suggest that fewer than one in ten at-risk individuals proactively seek a bone mineral density assessment.

    Community Pharmacies as an integral part of Primary Healthcare with Pharmacists Playing a Key Role

    Recognising the urgent need for a scalable, community-based approach to osteoporosis detection, community pharmacies are increasingly recognised as one of the vital platforms for screening and health education. Community pharmacies play a unique position in the primary healthcare ecosystem — they are among the most frequently visited and trusted healthcare touchpoints in daily life, offering not only medication dispensing but also accessible health consultations, disease prevention education, risk assessments, and referrals, serving as a critical component of the primary healthcare ecosystem.

    Standardising the COSA Screening Process to Reach High-Risk Individuals in the Community

    Since 2026, the Department of Pharmacology and Pharmacy at HKUMed has collaborated with multiple community pharmacies to introduce a standardised osteoporosis risk assessment protocol into the community, enabling specially trained community pharmacists to utilise the COSA tool to screen high-risk individuals. The assessment requires only four data points — sex, age, body weight, and prior fracture history — and can be completed within minutes during a routine pharmacy visit.

    Pharmacists trained in the protocol explain results to patients immediately upon completion. Individuals identified as high-risk receive a written referral to a family physician or other healthcare professionals for further evaluation, including Dual-energy X-ray Absorptiometry (DXA) scanning to confirm diagnosis. All participants, regardless of risk classification, receive bone health education, including guidance on calcium and vitamin D intake, balanced diets, appropriate weight-bearing exercise, fall prevention, and other lifestyle modifications. Studies have demonstrated that these non-pharmacological interventions independently reduce fracture incidence, offering bone protection even in the absence of drug therapy.

    Promising Early Results: Approximately 60% of High-Risk Individuals Willing to Undergo Assessment

    Since the programme’s launch, community pharmacists have proactively approached over 1,000 high-risk individuals — defined as men aged 70 or above, women aged 65 or above, and adults aged 50 or above with at least one additional osteoporosis risk factor — and invited them to complete the COSA assessment. Notably, approximately 60% of those approached agreed to undergo the assessment, demonstrating that community pharmacy-based osteoporosis screening is an effective means of raising public awareness of the disease and encouraging individuals to take an active role in managing their own health. Of those assessed, more than 100 individuals were identified as being at very high risk for osteoporosis and were referred to family physicians for further diagnostic workup. These findings confirm that this service model can effectively reach and identify undiagnosed high-risk individuals hidden within the community, facilitating early detection and timely intervention.

    “Osteoporosis is a disease that is too often discovered only after a fracture has already occurred,” said Professor Cheung Ching-lung, Associate Professor, Department of Pharmacology and Pharmacy, HKUMed. “By integrating COSA screening into community pharmacies, we have been able to reach a substantial number of high-risk individuals who had never previously undergone assessment. Establishing routine screening services within community pharmacies not only helps elevate public understanding of bone health but also facilitates the early identification of undiagnoised patients, promoting timely diagnosis and treatment through established referral pathways.”

    Proactive Outreach by Community Pharmacies Enhances Screening Accessibility

    The Diamond Hill Family Pharmacy, operated by the Christian Family Service Centre (CFSC), is among the participating sites offering osteoporosis screening and health counselling as part of this programme. “Community pharmacies are places people trust and visit regularly. This programme demonstrates precisely how community-based healthcare can extend disease prevention and health education into everyday life. We are delighted to support this clinical model that brings practical osteoporosis screening services into the community so that more high-risk individuals can receive early assessment.” said Mr Gary Kong Ching-yue, Programme Director – Primary Health Care Services, CFSC.

    Ms Kuki Ku, a CFSC community pharmacist involved in the programme, highlighted a natural entry point that has proven particularly effective: many older adults visit pharmacies routinely to purchase calcium supplements or vitamin D — products directly associated with bone health. This provides pharmacists with an organic opportunity to initiate a conversation about bone health, introduce the COSA assessment, and deliver personalised guidance on nutrition and exercise to support bone density maintenance. Ms Ku recalled one particularly illustrative case: during a routine COSA screening, she identified an elderly woman as being at high risk for osteoporosis and promptly referred her to a family doctor for further evaluation, including a DXA scan. The scan revealed osteoporosis . She is currently consulting with her doctor on follow-up management to reduce further bone loss.

    Ms Shum, a participant of COSA screening service in her eighties living with hypertension, hyperglycaemia, and hypercholesterolaemia, visited the pharmacy to collect a blood glucose meter. At the pharmacist’s invitation, she completed the COSA osteoporosis screening — an encounter she had not anticipated. Her results indicated a high risk for osteoporosis, and she was issued a referral letter alongside personalised advice on fracture-preventive exercise and dietary calcium intake.

    Standardised Guidelines and Training Readiness Pave the Way for Expanded Osteoporosis Screening

    With Hong Kong’s rapidly ageing population, the number of osteoporosis patients is projected to rise continuously, with hip fracture cases potentially surging several-fold to reach 27,468 cases by 2050. To strengthen community bone health management, the Department of Pharmacology and Pharmacy at HKUMed has developed a comprehensive practice guideline for community-based osteoporosis screening services. These guidelines encompass the latest disease management information, standardised screening protocols, public education materials, and referral mechanisms, and have been officially reviewed by The Osteoporosis Society of Hong Kong (OSHK).

    Additionally, the Department has launched an online Continuing Pharmacy Education (CPE) course to provide training for pharmacists, supporting the standardised development of the service. With guidelines, training courses, and referral pathways now established, the community screening service is fully equipped for expansion. This sets the foundation for more community pharmacies to adopt the service and enables future integration into District Health Centres (DHCs) and other primary healthcare platforms, working collaboratively to build a comprehensive bone health management network rooted in “early identification, timely diagnosis, and prompt treatment.”

    Hashtag: #香港大學醫學院 #藥理及藥劑學系 #骨質疏鬆症 #張正龍教授 #COSA #社區藥房 #骨質疏鬆症篩查 #ChineseOsteoporosisScreeningAlgorithm #COSA #HKUMed #Osteoporosis #CommuniyPharmacy #DepartmentofPharmacologyandPharmacy #ProfCheungChingLung

    The issuer is solely responsible for the content of this announcement.

    About the Chinese Osteoporosis Screening Algorithm (COSA)

    The Chinese Osteoporosis Screening Algorithm (COSA) is a risk prediction tool developed by The Department of Pharmacology and Pharmacy, LKS Faculty of Medicine, the University of Hong Kong, specifically tailored for the Chinese population. Unlike previous risk prediction tools, such as FRAX and OSTA, which have demonstrated biases due to ethnic differences, COSA offers greater accuracy for Chinese demographics. This algorithm assesses an individual’s risk of developing osteoporosis by posing four straightforward questions related to gender, weight, age, and fracture history, achieving an accuracy rate between 74% and 94%.

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    The issuer is solely responsible for the content of this announcement.