Inovatif

Tag: loob holding

  • Loob brings Tealive to Thailand

    Loob brings Tealive to Thailand

    Fresh from announcing the entry of Tealive into the enormous Indian market three weeks ago, Loob Holding Sdn Bhd (Loob) has revealed plans to open 80 outlets in Thailand over the next decade.

    Founder and CEO Bryan Loo said it has chosen a leading local food and beverage player, Restaurants Development Co. Ltd (RD), to be its Master Franchisee. RD currently operates over 300 Kentucky Fried Chicken outlets in Thailand.

    RD also happens to be a subsidiary of Devyani International Limited (DIL) of India which is the Master Franchisee for Tealive in India.

    In this breakthrough collaboration with DIL and RD, Loob has made India and Thailand the 9th and 10th overseas markets for Tealive, the top regional lifestyle tea brand and home-grown flagship of Loob.
    Loo expressed confidence that RD’s extensive network and industry expertise will provide a strong foundation for Tealive’s growth in Thailand.

    “Tealive, known for always offering more than tea, will introduce its lifestyle tea concept to Thailand, complementing the country’s rich tea culture with additional choices of handcrafted beverages like coffee, premium chocolate and fruit smoothies as well as Tealive’s famous snacks,” he said.

    “Our Thai partner is already present in hundreds of locations across the country, and Tealive will leverage this from the start. Actual store locations are still being finalised and, together, we aim for 80 outlets in 10 years.”

    Reflecting similarly strong confidence in the collaboration, RD CEO Andrew Norton said: “We look forward to work closely with Loob to bring Tealive’s dynamic and contemporary tea experience to Thai consumers. With our deep understanding of the breadth and depth of the local market and Tealive’s innovative product offerings, we believe this partnership will redefine how tea is enjoyed in Thailand.”

    Adding on, Loo said Tealive’s growth approach was centred on its strategic scalability. “Our priority is to adapt and expand efficiently by working closely with our local partner, ensuring that our brand resonates with Thai consumers while maintaining our commitment to quality and innovation.”

    With a strong presence of over 950 outlets in various regions, including Southeast Asia, Mauritius, Canada and soon in the Middle East and India, Tealive is now ready to establish itself in a country with strong local tea culture. Thailand’s vibrant tea market, predominantly shaped by local players, presents an exciting opportunity for Tealive to introduce new and modernised beverage options tailored to evolving consumer tastes.

  • Tealive partners with Devyani International Limited

    Tealive partners with Devyani International Limited

    Loob Holding Sdn Bhd has signed a master franchise deal with leading Indian Quick Service Restaurant (QSR) operator Devyani International Limited (DIL) to introduce Tealive into India.

    The top regional lifestyle tea brand is now entering one of the world’s largest consumer markets, following its successful penetration of the United Arab Emirates (UAE) in October last year. DIL is India’s largest franchisee for Yum! Brands, operating KFC and Pizza Hut outlets, and the exclusive franchisee for Costa Coffee cafes in the country. In addition, DIL has its own home grown brands, including Vaango, a popular South Indian vegetarian food destination, and The Food Street, a food court concept featuring multiple cuisines under one roof. DIL operates more than 2,000 stores across brands in India, Thailand, Nigeria and Nepal.

    Loob Holding founder and CEO Bryan Loo expressed confidence that DIL’s expansive network and F&B expertise would provide a solid foundation for Tealive to grow in India.

    “Together with our partner, Tealive will bring our innovative lifestyle tea culture to the land of chai. Our partner knows the local market well and we’re planning significant presence in India, beginning with outlets in the major cities this year,” he said.

    India presents a huge market potential for lifestyle tea amongst the young population. This gives Tealive a strategic advantage with its strong branding and Southeast Asian appeal. While India’s tea scene is populated by local brands and individual stores, Tealive’s diverse menu and innovative offerings will cater to evolving consumer preferences.

    Mr. Ravi Jaipuria, Non-Executive Chairman, Devyani International Limited, said: “We are delighted to introduce Tealive, a strong Asian brand, into India, known to have a rich tradition of chai culture. Tealive’s diverse lifestyle tea offerings perfectly align with India’s young and evolving consumer, who are increasingly drawn towards newer categories. Together, we are set to redefine and transform tea experience in the vibrant Indian market.”

    Loo emphasised that Tealive would continue its current regional strategy of starting small and scaling up fast with the right market conditions. “With our partners’ local knowledge, industry experience, and extensive reach, we are well-positioned to rapidly expand and promote our unique lifestyle tea culture across India,” he said.