Inovatif

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  • SC warns public on cloned public register scam

    The Securities Commission Malaysia (SC) today alerted the public on a new investment scam, involving a cloned version of the SC’s Public Register of License Holders and Registered Persons. This method of deceiving investors sees scammers falsely claiming to represent entities purportedly licensed by the SC. To support these false claims, potential victims are directed to a fraudulent website that mimics the SC’s official Public Register portal.

    Upon entering the name of the fake entity into this cloned site, the search result will show that the fake entity is legitimately licensed by the SC. The fake listing includes fabricated company registration numbers, license details, and other fictitious credentials.

    Victims are persuaded to transfer funds into mule bank accounts allegedly for the purpose of investing.
    Since the discovery of this new investment scam, the SC has taken immediate steps to bring down the identified cloned websites.

    Notwithstanding, the SC urges the public to be alert and never click on random links received from unknown sources. Investors should only use SC’s official Public Register directly at www.sc.com.my to verify the legitimacy of an entity.

    Investors are also reminded to avoid transferring funds into bank accounts of suspicious entities, which may possibly be mule accounts used by scammers.
    If you have any doubts or come across suspicious websites or investment schemes, please contact the SC’s Consumer & Investor Office at 03-6204 8999 or email aduan@seccom.com.my.

  • Tealive launches 3-in-1 sachets for ‘anytime indulgence’

    Tealive launches 3-in-1 sachets for ‘anytime indulgence’

    Tealive, Southeast Asia’s top lifestyle tea brand, has officially entered the fast-moving consumer goods (FMCG) market with the launch of its first 3-in-1 sachet beverage range. With milk tea, coffee, and chocolate variants, these convenient sachets deliver indulgent, cafe-quality taste anytime, anywhere.

    Former Minister and popular podcaster Khairy Jamaluddin, a vocal advocate of innovation and Malaysian entrepreneurship, officiated the launch. “Tealive’s journey from kiosks to homes is not just a business evolution, but a cultural one,” said Khairy. “This is a proud moment for Malaysian innovation. We’re not only exporting products but also our lifestyle and identity.”

    Founder and CEO Bryan Loo described the launch as a bold new chapter for Tealive and a strategic move to future-proof the brand by tapping into lifestyle shifts towards convenience and at-home consumption. “We wanted to make our best-loved flavours accessible wherever our fans are. This 3-in-1 range is our way of bringing those special Tealive moments into everyday routines — whether you’re commuting, at work, or simply relaxing at home,” said Loo.

    The new range will be available exclusively at AEON and Tealive stores nationwide, plus e-commerce from 15 June, before expanding to more retail channels in July. Each box, priced at RM12.90, contains five to six sachets made with premium ingredients for a creamy, rich, and authentic flavour experience. The full lineup includes:

    1. Milk Tea: Signature Milk Tea, Matcha Tea, Teh Tarik
    2. Coffee: Signature Coffee, Caramel Macchiato, Hazelnut Coffee
    3. Chocolate: Signature Coco, Dark Chocolate, Chocolate Hazelnut

    Loo said, “We knew our sachets had to do more than just taste good. They have to evoke the full Tealive brewing positivity experience with every sip. With that, we’ve invested in sourcing high-quality ingredients and flavour profiles that mirror what you’d taste in our outlets.”

    Tealive’s sachet drinks are positioned to stand out in a competitive FMCG landscape. Loo cited the brand’s trust, flavour innovation, ingredient integrity, and emotional connection with consumers as key differentiators. “We’ve built Tealive as a lifestyle brand, not just a product. That connection ensures repeat purchases and long-term loyalty. Furthermore, it’s not just about making it convenient — it’s about showing that Malaysian-made can mean world-class. Supporting local isn’t just patriotic; it’s a smart choice when the quality speaks for itself,” Loo added.

    Khairy echoed this sentiment, noting, “We need more Malaysian brands like Tealive to lead with pride and authenticity. Supporting local is not just patriotic— we’re backing jobs, dreams, and the future of our own economy. Let’s be more intentional with our choices and support the innovators shaping tomorrow’s Malaysia.”

    Khairy also praised Tealive’s entrepreneurial spirit and its commitment to local innovation. “As someone who’s always championed Malaysian brands expanding their horizons, I’m proud to witness Tealive’s next evolution. We have talent, ideas and tenacity. What Malaysian brands need now is collective belief and strategic support to scale regionally and globally.”

    According to Frost & Sullivan, the Malaysian tea shop segment is expected to grow at a CAGR of 9.6% from 2024 to 2029, outpacing the broader beverage industry. Tealive is positioned to tap into both retail & FMCG growth.

    The launch event also introduced an exciting menu refresh. For customers seeking lighter options, Tealive is introducing a new category of light milk teas, crafted to meet the needs of health-conscious tea lovers. Fan-favourite Bang Bang drinks are returning with an upgraded formulation, offering richer textures and creamier finishes, while the new Da Hong Pao tea and Snowy series add to the premium taste experience. Loo explained, “This menu refresh is about catering to evolving lifestyles and flavour preferences. From the indulgent to the balanced, we’re ensuring there’s something for everyone.”

    Complementing the product announcements, Tealive also revealed a series of exclusive collaborations with local Malaysian brands to release limited-edition merchandise. These co-creations are designed to celebrate Malaysian creativity, heritage, and pride.

  • Scoot commences inaugural flight to Vienna

    Scoot commences inaugural flight to Vienna

    VIENNA – Scoot, the low-cost subsidiary of Singapore Airlines (SIA), marked a significant milestone with the commencement of its inaugural direct flight between Singapore and Vienna in Austria.

    As the only airline offering direct flights between Vienna and Singapore, Scoot will operate three times weekly services with its Boeing 787-8 Dreamliners between Vienna International Airport and Changi International Airport.

    To commemorate the special occasion, Scoot and Austria Tourism treated customers on board TR710 with exclusive Austria-themed souvenirs, including artisanal chocolates and paper hand fans inspired by the city’s rich heritage. Scoot also engaged local Singaporean musicians, the T’ang Quartet, to organise a unique in-flight music performance, serenading customers on both the inaugural TR710 and TR711 flights with live classical tunes.

    Travellers from Malaysia can now connect to Vienna seamlessly via Singapore, making Europe even more accessible to Malaysian holidaymakers seeking more affordable travel options beyond traditional gateways. One-way ticket fares from Kuala Lumpur to Vienna start from RM 961.24.

    Mr Ng Chee Keong, Chief Operating Officer, Scoot, said, “We are excited to launch our inaugural flight to Vienna today and be part of this momentous occasion with our partners who have made this possible. Vienna makes an exciting gateway for travellers from the Asia-Pacific to explore Europe’s rich history and heritage. For European residents, this new route also provides more options for customers to experience the vibrant sights of Singapore and other cities in Southeast Asia. We hope that this new connection helps to bridge cultures and inspire more customers to explore new destinations and create memorable travel experiences.”

    Mr. Julian Jager, Joint Chief Executive Officer and Chief Operating Officer of Vienna Airport, said, “We are delighted to welcome Scoot to Vienna. This new route between Vienna and Singapore not only enhances our airport’s connectivity to Asia, but also allows travellers from both regions greater accessibility and cultural exchanges. We look forward to a successful partnership with Scoot, contributing to the growth in Austria and the Asia-Pacific’s travel and tourism industries.”

    With the addition of Vienna as its latest destination, Scoot now flies to 73 destinations across 18 countries and territories in the Asia-Pacific, the Middle East and Europe.

  • ZTE unleashes AI-First future

    ZTE unleashes AI-First future

    ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of integrated information and communication technology solutions, unveils its latest AI-powered innovations at the “Catalyzing Intelligent Innovation” showcase in Kuala Lumpur, bringing highlights from Mobile World Congress (MWC) 2025 to Malaysia. The event reinforced ZTE’s commitment to helping Malaysia lead in next-generation digital infrastructure and intelligent transformation.

    At the heart of the showcase was ZTE’s vision for building ultra-efficient mobile networks, led by its cutting-edge Ultra Band Radio (UBR) technology. Designed for simplified deployment and green energy usage, UBR enables highly compact, power-efficient sites that reduce environmental impact while improving network performance. Key innovations included 5G-A solutions like 4K AR live broadcasting with ultra-low latency and high reliability, as well as real-world applications for drone logistics and smart waterways. To bridge the digital divide, ZTE introduced solar-powered and modular rural connectivity solutions like the Eco Radio and Rural Pilot, designed for sustainable and scalable deployment in remote areas.

    The event also highlighted ZTE’s advancement in All-Optical Networks, where high-speed fiber connectivity meets AI-driven intelligence. ZTE introduced its latest smart home ecosystem, including a next-generation AI Home Media Center, 4K AI Soundbar, the industry’s first AI screen-equipped FTTR (Fiber-To-The-Room), and its high-performance LinkPro Wi-Fi 7 series. These solutions offer seamless, intelligent connectivity for households and SMEs, supporting Malaysia’s broadband and digital lifestyle goals.

    Taking AI integration even further, ZTE presented the AIR DNA Future Network, a pioneering solution that re-engineers the foundational “genetics” of mobile networks. This AI-native infrastructure empowers operators to automate network operations, improve efficiency, and build more dynamic service models in a hyper-connected era. Complementing this was the debut of AiCube, ZTE’s full-stack intelligent computing solution that supports full-version DeepSeek deployment. Engineered to flexibly serve large data centers, edge computing facilities, and enterprise-grade systems, AiCube delivers high-performance AI processing across diverse scenarios—powering everything from smart cities to intelligent factories.

    ZTE is expanding its consumer-focused ‘nubia’ brand in Malaysia, introducing a strong focus on gaming through the nubia Neo 3 series. It is named Official Co-Branded Gaming Smartphone for Free Fire, bringing together its “Born to Win” and Free Fire’s “BOOYAH” spirit to provide an accessible esports-grade gaming experience for everyone. The new lineup features gaming oriented enhancement such as shoulder triggers and an expansive 4083mm² VC liquid cooling system. The nubia Neo 3 series also integrates cutting-edge AI features, including Demi, an AI gaming companion, and AI-powered tools for photography and voice interaction. The co-branding partnership between nubia Neo 3 series and Garena’s hit mobile game Free Fire. ZTE also highlighted its role in global policy leadership through GSMA forums, with potential to collaborate more closely with local regulators in shaping Malaysia’s digital future.

    Steven Ge, Managing Director of ZTE Malaysia, said during his keynote speech, “ZTE Malaysia has proudly spearheaded several landmark achievements, including setting a Malaysia Book of Records title for the fastest 5G-Advanced speed reaching 30.8 Gbps during a live test in Sarawak. Furthermore, ZTE is deeply committed to bridging Malaysia’s digital divide. Through active support of national initiatives like JENDELA, we have modernized and expanded coverage especially in rural and underserved areas.”
    The event drew participation from key Malaysian stakeholders including Axiata, CelcomDigi, Digital Nasional Berhad (DNB), EdotCo, Maxis, Telekom Malaysia, U Mobile, YTL Corporation, and the Malaysian Communications and Multimedia Commission (MCMC). Through this showcase, ZTE extended a call for deeper collaboration with ecosystem players to co-build a smarter, more inclusive digital future.
    ZTE has filed over 93,000 global patent applications, and has approximately 48,000 patents in total, as well as a proven track record of supporting national infrastructure—having modernized over 10,000 sites and delivered more than half of the nationwide JENDELA rollout—ZTE continues to support Malaysia’s long-term digital agenda.

    The “Catalyzing Intelligent Innovation” event demonstrates ZTE’s position as a global driver of digital progress. By empowering operators, developers, and policymakers with the tools to build intelligent infrastructure, ZTE is enabling Malaysia to accelerate its position as a regional digital leader and future-ready economy.

  • National Teacher Summit champions holistic education ahead of Kurikulum 2027

    National Teacher Summit champions holistic education ahead of Kurikulum 2027

    As Malaysia prepares for Kurikulum 2027’s shift to values-based, student-centred learning, targeted teacher training is building capacity through practical strategies that nurture empathy, emotional growth, and stronger teacher-student bonds.

    For the first time, 70 teachers from across the country have completed formal training in building Emotional Intelligence through Program Guru KARISMA (Karakter Inspirasi Masyarakat)—a year-long initiative designed and led by Arus Academy, with full funding from Yayasan Hasanah, a foundation under Khazanah Nasional, and Ministry of Finance Malaysia. The initiative is part of broader efforts to prepare educators for Kurikulum 2027—Malaysia’s next major curriculum reform that emphasises holistic development, including values, emotional intelligence, and responsible citizenship.

    Character education and Social and Emotional Learning (SEL) is a proactive educational approach that helps students understand and manage their emotions, build empathy, communicate effectively, resolve conflicts, and collaborate with others—skills that support academic success, mental well-being, and positive lifelong behaviours.

    Held in conjunction with the Sidang Guru Kemuncak KARISMA 2025, the culmination of the programme brought together 300 educators, including the 70 trained participants, for a one-day national summit that blended expert-led workshops, classroom showcases, and panel discussions focused on holistic education. Teachers explored how to embed SEL into academic subjects—an increasingly vital competency under Kurikulum 2027.

    “Kurikulum 2027 will shift the role of teachers beyond content delivery—it’s about nurturing emotionally grounded, values-driven young people,” said Alina Amir, Co-founder of Arus Academy. “Program Guru KARISMA equips teachers with the tools and mindset to create meaningful learning environments that reflect this shift. This is about elevating the teaching profession—preparing educators to meet the emotional and social needs of today’s learners with confidence and care.”

    The summit featured a national showcase of over 125 classroom activities and 70 action research projects led by the KARISMA cohort. These highlighted how SEL practices can boost student engagement, reduce classroom conflict, and build stronger interpersonal connections in the learning environment.

    International SEL expert Keeth Matheny, founder of SEL Launchpad, also participated in the Summit, leading sessions alongside interactive masterclasses on SEL-integrated pedagogy, teacher wellbeing, and holistic student assessment. A multidisciplinary panel of experts from education, corporate, and civil society sectors also convened to discuss new models of student assessment that measure not just academic outcomes, but also empathy, collaboration, and social responsibility.

    “When we equip teachers to lead with empathy and intention, we’re not just transforming classrooms—we’re shaping a more compassionate and resilient education system for Malaysia,” said Siti Kamariah Ahmad Subki, Trustee & Managing Director at Yayasan Hasanah. “As a catalyst foundation, Yayasan Hasanah is committed to enabling systemic, people-centred reforms in education. Through Program Guru KARISMA, we’re investing in teachers as agents of change – a vital part of the wider ecosystem that supports our children’s growth. Alongside families, communities, and the whole-of-nation effort, teachers will be equipped with the skills and confidence to nurture a generation of empathetic, socially conscious learners.”

    This initiative aligns with the Malaysian Education Blueprint 2013–2025 and  supports the global education commitments under the United Nations Sustainable Development Goal (SDG) 4.7. This target calls for the integration of global citizenship, human rights, peace, and sustainability into education policy, curriculum, teacher training, and assessment. Program Guru KARISMA supports this by helping teachers deliver on the three learning domains of Global Citizenship Education (GCED)—cognitive, socio-emotional, and behavioural—through interactive, student-centred pedagogy, teacher wellbeing training, and more holistic approaches to student assessment.

  • Manulife Investments launches diversified real asset fund

    Manulife Investments announces the launch of the Manulife Diversified Real Asset Fund (the Fund), previously known as the Manulife Global Resources Fund. The Fund aims to protect investors in Malaysia against inflation amidst market volatility, while generating sustainable income and differentiated, diversified return streams compared to other equity or fixed income asset classes.

    The Fund will follow a diversified real asset strategy, which emphasises real returns through both intrinsic value and their ability to benefit from higher inflation. It targets four asset classes: natural resources equities (energy, metals and mining), REITs (U.S. and international REIT), infrastructure equities (utilities, communications, renewables, infrastructure), and fixed income (U.S. short-term credits & Treasury Inflation-Protected Securities).

    The Fund was restructured to include additional types of real assets that could benefit from a higher inflationary environment.

    Jason Chong, CEO, Manulife Investments said, “We recognise that investors are facing increasing challenges when it comes to managing their investments, especially with rising inflation and ongoing market volatility. Hence, we have designed the Manulife Diversified Real Asset Fund to help investors diversify and protect their wealth. Real assets could offer relatively stronger returns in a rising inflationary environment compared to traditional equity and fixed income securities. The Fund’s approach ensures that it can deliver not just the income, but also differentiated and inflation-adjusted growth.”

    He added, “The introduction of this Fund reflects Manulife Investments’ commitment to offering investors solutions that enable them to capitalize on the ever-changing market situation. We want them to stay ahead in today’s environment, as well as provide elevated stability and income potential, with increased confidence and control over their investments. Amidst the ongoing changes in global dynamics, the Fund could continue to serve as a portal for investors in Malaysia to access opportunities in the US and globally, while helping them navigate and benefit from periods of high inflation. With this launch, we now offer investors access to more than 60 unit trust and PRS funds, underscoring our strength and continued commitment to delivering a comprehensive suite of investment solutions tailored to evolving market needs.”

    The Fund will invest at least 85% of its net asset value (NAV) in Share class I3 Acc of the Manulife Global Fund – Diversified Real Asset Fund (the “Target Fund”), and the remaining NAV of the Fund will be in liquid assets such as money market instruments, placement of short-term deposits with financial institutions for liquidity purposes and/or derivative for hedging purposes.

  • Kajian Shopee dedah pembeli Malaysia kini seimbangkan harga dan kualiti

    Kajian Shopee dedah pembeli Malaysia kini seimbangkan harga dan kualiti

    Rakyat Malaysia masih berhati-hati dengan perbelanjaan mereka, namun kini mereka juga meneliti strim langsung dan video produk sebelum membuat pembelian. Menurut tinjauan pengguna terkini dari Shopee*, walaupun 42% responden masih mengutamakan diskaun dan harga rendah, sebilangan yang lebih besar iaitu 58% kini meletakkan keutamaan kepada kualiti produk dan kredibiliti penjual dalam menentukan sama ada sesuatu pembelian itu benar-benar berbaloi.

    Trend baharu ini menandakan perubahan ketara dalam landskap e-dagang: pengguna masih peka terhadap harga, namun tidak lagi membuat keputusan berdasarkan diskaun semata-mata. Sebaliknya, mereka menggunakan pelbagai ciri yang membina kepercayaan seperti Shopee Live, Shopee Video, kandungan affiliate dan ulasan yang sahih untuk mencapai keseimbangan antara kemampuan dan kualiti. Golongan pengguna ini lebih berwaspada dan bijak, memanfaatkan teknologi digital untuk memaksimumkan nilai setiap ringgit serta memastikan keputusan pembelian yang lebih bernilai.

    Pengesahan Kualiti Produk Melalui Bukti Sosial

    Walaupun harga kekal sebagai faktor penting, pengguna masa kini tidak sekadar mencari diskaun, mereka juga menilai kualiti produk menggunakan pelbagai ciri yang tersedia di platform.

    Lebih 60% pengguna Malaysia memanfaatkan ciri seperti baucar harian, pulangan tunai, Syiling Shopee dan label ‘Lagi Murah’ bagi mendapatkan penjimatan terbaik. Malah, 79% responden melaporkan bahawa mereka menggabungkan pelbagai baucar untuk memaksimumkan penjimatan, manakala 40% aktif mencari label ‘Lagi Murah’ bagi memastikan mereka mendapat harga terendah. Namun, pendekatan baharu ini disertai dengan semakan lanjut menerusi ciri-ciri tambahan seperti Shopee Live dan Shopee Video.

    Sebanyak 83% pengguna menyatakan bahawa mereka menggunakan Shopee Live sebagai panduan pembelian. Penstriman langsung bukan sahaja bersifat interaktif dan menghiburkan, malah turut menampilkan demonstrasi produk dalam masa nyata, interaksi jujur antara penjual dan pelanggan serta promosi eksklusif. Kesemuanya membina keyakinan yang tidak dapat dicapai menerusi paparan produk statik. Pembelian kini bukan sekadar soal harga, tetapi nilai menyeluruh yang dirasai pengguna.

    Kandungan video pendek seperti Shopee Video pula menjadi sumber ulasan pantas dan boleh dipercayai yang menambah keyakinan pembeli. Sekitar 70% responden mempercayai cadangan pencipta kandungan, terutamanya apabila disokong oleh penilaian penjual yang tinggi dan ulasan pengguna yang telah disahkan. Bagi produk atau penjual baharu, hampir separuh responden menyatakan bahawa penilaian penjual dan ulasan pembeli adalah rujukan paling penting. Ini menunjukkan permintaan yang semakin meningkat terhadap bukti sosial dan ketelusan, di mana nilai produk turut merangkumi pengesahan komuniti.

    Menilai Semula Erti “Berbaloi”: Kualiti + Mampu Milik = Pembelian Bijak

    Trend ini mencerminkan perubahan kekal dalam tabiat membeli-belah dalam talian rakyat Malaysia. Pengguna kini tidak hanya mengklik pada produk paling murah – mereka menilai, membandingkan, dan mencari bukti kualiti. Maka, penjual perlu menawarkan tawaran menarik sambil melabur dalam kandungan berinformasi, penglibatan masa nyata dan pengalaman yang membina kepercayaan.

    Bagi memenuhi keperluan pembeli bijak ini, Shopee giat memperkembangkan ekosistem affiliate melalui pelbagai inisiatif daripada menggalakkan lebih banyak kandungan bentuk pendek menerusi Video Missions, membimbing pencipta kandungan berkualiti tinggi melalui Content Creator Club, hinggalah memudahcara padanan affiliate secara strategik antara penjual dan jenama. Usaha ini semakin membuahkan hasil yang ketara: dalam kempen Raya Bersama Shopee dan Festival Fesyen & Kecantikan 5.5 baru-baru ini, affiliate menyumbang kepada 1 daripada setiap 3 pesanan, sekali gus membuktikan peranan besar mereka dalam mendorong penukaran melalui kandungan yang dipercayai dan mudah didekati. Pembangunan berterusan ini mencerminkan komitmen Shopee untuk membekalkan pengguna dengan kandungan yang lebih bermakna dan diyakini, menyokong keputusan pembelian yang lebih bijak serta membantu penjual berkembang dan menyumbang kepada kemajuan ekonomi digital jangka panjang.

    Komitmen ini telahpun menunjukkan hasil yang nyata buat penjual tempatan seperti Mohd Naimran Nordin, pengasas jenama Adnaa yang dikenali dengan busana tradisional elegan dan mampu milik. Sepanjang kempen Raya Bersama Shopee, jualan Adnaa meningkat sebanyak 170% hasil penggunaan alat kandungan interaktif seperti Shopee Live dan Shopee Video. Naimran berkongsi bahawa alat ini “menghidupkan rekaan kami, membolehkan pelanggan melihat kualiti dan potongan secara langsung.” Sepanjang kempen tersebut, Adnaa mencatatkan peningkatan pesanan melalui Shopee Live (116%), Shopee Video (281%), dan yang paling ketara, melalui kandungan affiliate (227%).

    Kejayaan Adnaa menunjukkan mengapa Shopee terus memberi tumpuan kepada kandungan dan komuniti. “Pengguna hari ini lebih berpengetahuan berbanding sebelum ini,” kata Tan Ming Kit, Ketua Pemasaran Shopee Malaysia. “Mereka bukan sekadar mencari harga terendah, bahkan mereka mencari keyakinan dan nilai yang bermakna. Oleh itu, kami melabur dalam alat seperti Shopee Live, Shopee Video, dan memacu kandungan affiliate. Kami mahu memperkasakan rakyat Malaysia untuk berbelanja dengan lebih bijak, dan pada masa yang sama, membantu penjual memacu penukaran melalui pembinaan kredibiliti dan hubungan yang bermakna.”

    Perubahan ke arah pembelian yang lebih bijak ini adalah satu anjakan struktur yang berkekalan. Bagi jenama dan penjual, nilai kini tidak lagi bergantung kepada harga semata-mata, tetapi pada gabungan kemampuan dengan keyakinan.

  • Shopee study reveals: Malaysian shoppers now balance price with quality

    Shopee study reveals: Malaysian shoppers now balance price with quality

    Malaysians are still watching their wallets – but they’re also watching livestreams and product videos before making a purchase. According to Shopee’s latest consumer survey*, while 42% of respondents still value discounts and low prices, a greater number – 58% – now prioritise product quality and seller credibility when deciding if something is truly worth it.

    This emerging trend of smart spending signals a new chapter in e-commerce: shoppers remain price-conscious, but they’re no longer buying blindly based on discounts alone. Instead, they are leveraging Shopee’s trust-building tools such as Shopee Live and Shopee Video, affiliate content, and trusted reviews to find the right balance between affordability and quality. Smart shoppers are more intentional, using digital tools to stretch every ringgit and ensuring valuable purchase decisions.

    Validating Product Quality Through Social Proof
    While price remains a key motivator, today’s shoppers aren’t just chasing discounts – they investigate product quality from readily available tools before buying.

    Around 60% of Malaysians use built-in features like daily vouchers, cashback offers, Shopee Coins, and the ‘Lagi Murah’ tag to find the best deals. In fact, 79% of respondents reported stacking vouchers to maximise their savings, while 40% actively searched for the ‘Lagi Murah’ tag to ensure they’re getting the lowest possible price. But here’s what’s new: shoppers are complementing these tools with deeper research and validation features, especially Shopee Live and Shopee Video.

    Nearly 83% of users now use Shopee Live to help them decide what to buy. These livestreams provide more than just entertainment – with real-time demos, authentic seller interactions, and exclusive deals – they create a sense of trust that static product listings can’t replicate. It’s not just about what is cheapest, but why it’s worth buying.

    Short-form content, like Shopee Video, serve as quick, credible reviews that further build buyer confidence. Around 70% of respondents trust creator recommendations, especially when backed by strong seller ratings and verified user reviews. And when trying out new products or new sellers, nearly half of all respondents consider seller ratings and buyer reviews as their most important reference point. This shows a growing demand for social proof and transparency where product value includes social validation.

    Redefining “Worth It”: Quality + Affordability = Smart Spending
    This emerging trend marks a lasting evolution in Malaysian online shopping habits. Today’s consumers aren’t just clicking on the cheapest item – they’re evaluating, comparing, and looking for proof of product quality. That means offering compelling deals and investing in real-time engagement, informative content, and trust-building experiences.

    In response to the rise of smart shoppers, Shopee is actively expanding its affiliate ecosystem from driving more short-form content through Video Missions, nurturing high-quality creators via the Content Creator Club, and facilitating targeted affiliate matchmaking for sellers and brands. These efforts are beginning to show meaningful impact: in the recent Raya Bersama Shopee and 5.5 Fashion & Beauty Festival, affiliates contributed 1 in 3 orders, underscoring their powerful role in driving conversion through trusted, relatable content. This ongoing development reflects Shopee’s commitment to equipping shoppers with richer, trusted content that supports smarter purchase decisions, ultimately helping sellers grow and contributing to long-term digital economic progress.

    This commitment is already delivering tangible results for local sellers like Mohd Naimran Nordin, founder of Adnaa, a brand known for elegant and affordable traditional wear. During the Raya Bersama Shopee campaign, Adnaa’s sales grew by 170% through the use of Shopee’s content-driven tools like Shopee Live and Shopee Video which Naimran shared, “brought our designs to life, helping customers see the quality and fit in real-time.” During the campaign Adnaa saw orders grow across all features from Shopee Live (116%), Shopee Video (281%), and most impressively affiliate content (227%).

    Adnaa’s success reflects why Shopee is doubling down on content and community. “Today’s shoppers are more informed than ever,” says Tan Ming Kit, Head of Marketing at Shopee Malaysia. “They’re not just looking for the lowest price – they’re looking for confidence and meaningful value. That’s why we’ve invested in tools like Shopee Live, Shopee Video, and driving affiliate content. We want to empower Malaysians to shop smarter and give sellers more ways to drive conversions through building credibility and connecting meaningfully.”

    This shift in smart shopping marks a lasting change. For brands and sellers, value is no longer just about price. It’s about layering affordability with trust.

  • SC unveils initiatives to drive adoption of Masaqid al-Shariah Guidance in ICM

    SC unveils initiatives to drive adoption of Masaqid al-Shariah Guidance in ICM

    The Securities Commission Malaysia (SC) today launched the 40 Hadiths book series on sustainability and ethical sales transactions to promote a deeper understanding of the Islamic perspective on sustainability and Islamic ethics in commercial transactions.

    The publications, launched during the 3rd SC Nadwah of Shariah Advisers in Islamic capital market (ICM) (SC Nadwah), aim to enhance industry awareness and practical implementation. They mark a significant milestone in raising industry awareness on embedding the principles of Maqasid al-Shariah Guidance (Guidance) in ICM, specifically in areas such as environmental stewardship, responsible business, and trade practices.

    The SC Chairman Dato’ Mohammad Faiz Azmi said internalising the Guidance encapsulated in these hadiths contributes to the development of a just, inclusive and sustainable economy.

    “More importantly, the SC is committed to making Maqasid al-Shariah a fundamental framework for business dealings in ICM,” he said. “The outcomes that we are witnessing today is one of the approaches towards ensuring Islamic financial products and services are designed and implemented in a way that promotes the welfare of society and the environment,’’ he added.

    The SC also announced the establishment of the Maqasid al-Shariah Task Force for ICM (MaTF), that will drive and streamline adoption of the Guidance across the Malaysian ICM. This includes identifying areas for strategic collaboration and innovation between regulatory bodies and industry players.

    Members of the task force include Bursa Malaysia Berhad, the Malaysian Association of Asset Managers (MAAM), the Federation of Investment Managers Malaysia (FIMM), Malaysian Investment Banking Association (MIBA), the Association of Islamic Banking and Financial Institutions Malaysia (AIBIM), the Islamic Banking and Finance Institute Malaysia (IBFIM), and the International Council of Islamic Finance Educators (ICIFE).

    Established in 2023, the SC Nadwah serves as a convening platform for intellectual discourse on applied Shariah knowledge sharing and charting the next wave of innovative Shariah solutions among Shariah advisers and market practitioners.

    This year’s SC Nadwah brought together over 200 stakeholders from the Shariah advisory ecosystem, including policy makers, government agencies, academia, Shariah advisers, State Islamic Religious Councils, State Mufti Departments and Islamic finance practitioners.

    Speakers were renowned industry leaders in the Islamic finance space. They include esteemed Shariah scholar Sheikh Dr. Nizam Yaquby and Chairman of SC’s Shariah Advisory Council Professor Dato’ Dr. Aznan Hasan. Sheikh Dr. Nizam Yaquby, who serves on more than 30 Shariah boards globally, including the Accounting and Auditing Organization for Islamic Financial Institutions (AAOIFI) and Islamic Development Bank (IDB), commended the SC’s efforts in organising the SC Nadwah.

    He said the SC should continue with this initiative, which he says is an invaluable platform for fostering strategic dialogue and knowledge-sharing in advancing Islamic finance and in facilitating the growth and readiness of the industry to navigate future challenges.

    The 40 Hadiths book series are now available for download at https://www.sc.com.my/resources/publications-and-research.

  • NCT collaborates with Intrinsic Venture to fuel start-ups

    NCT collaborates with Intrinsic Venture to fuel start-ups

    Intrinsic Venture Capital (Intrinsic Venture) and Malaysia’s Invest NCT Programme under NCT Group of Companies’ (NCT Group) partnership aims to  leverage on the Canadian venture capital firm’s RM615 million (CAD 200 million) fund to catalyse innovation, smart industry growth and global market integration from Malaysia.

    The initiative is slated to empower high-growth start-ups and advanced industries at the NCT Smart Industrial Park (NSIP), under the theme “New Money for New Industries.” The fund targets strategic sectors including semiconductors, medical technology, electronics, green technology and digital infrastructure, positioning NSIP as Southeast Asia’s leading hub for smart industrial transformation.

    The initiative is further reinforced through the signing of a Memorandum of Understanding (MoU) today between NCT Group and Intrinsic EO, a global cross-border financial consultancy. The MoU marks a pivotal step toward integrating global finance, digital infrastructure, and market entry strategies within NSIP supporting the development of a next-generation, digitally connected industrial ecosystem aligned with Malaysia’s National Industrial Master Plan 2030 (NIMP 2030) and Industry ESG 4.0 standards.

    Intrinsic EO, a pioneering consultancy specialising in cross-border investment and global growth enablement, brings deep international expertise to the collaboration. Backed by Canada’s Intrinsic Group, China’s EqualOcean, and Southeast Asian industry veterans, the firm offers integrated solutions in venture funding, digitalization, industrial transformation, and resource localization. It is also one of the first global firms to be awarded the prestigious KL20 Golden Pass, Malaysia’s flagship initiative to elevate Kuala Lumpur into one of the world’s top 20 start-up ecosystems by 2030.

    As a strategic facilitator, the Invest NCT Programme offers flexible industrial property models, including Built-to-Suit (BTS) and lease-to-buy schemes, supported by a capital consortium comprising venture capital (VC), private equity (PE), bank co-investments, and talent bank resources. It embodies a future-forward investment strategy that integrates “New Finance, New Money” principles to create a fully bankable industrialization model.

    “This strategic partnership with Intrinsic EO opens exciting possibilities for NSIP and Malaysia’s industrial landscape,” said Dato’ Sri Yap Ngan Choy, Founder and Group Managing Director of NCT Group. “By tapping into global expertise and digital capabilities, we are not only strengthening NSIP’s value proposition as an investment-attractive industrial hub, but also reinforcing our commitment to sustainable and innovation-led development.”

    Dr. Neil Foo, Chief Strategist of NCT Group, added “Invest NCT is proud to launch the Venture Capital (VC) Consortium in conjunction with the ASEAN Summit 2025 in Kuala Lumpur. Guided by the principle of ‘New Money, New Finance,’ this initiative represents a strategic shift toward innovative capital structures—integrating global venture funding, private equity, and co-investment models. Through this platform, the NCT Smart Industrial Park (NSIP) is not merely an industrial zone, but a scalable and bankable model for the future of industrial development across ASEAN and beyond.

    Mr. Andrew Sanden, Chairman of Intrinsic EO, commented: “This partnership allows us to bring our international experience in market expansion, cross-border investment, and digital transformation to a strategic location in Southeast Asia. Together with NCT Group, we aim to build a smart, connected industrial environment that supports companies entering and scaling within the region — while contributing to Malaysia’s role as a regional hub for innovation and sustainable industry.”

    Located in the heart of the Integrated Development Region in South Selangor (IDRISS), NSIP is Malaysia’s first Managed Industrial Park (MIP), setting a new benchmark for smart, bankable industrial development in ASEAN. With its focus on advanced technologies and sustainable practices, NSIP is emerging as a catalyst for next-generation industrial growth.