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  • 「澳門銀河」携手汇丰香港信用卡 呈献尊贵星级礼遇

    「澳門銀河」携手汇丰香港信用卡 呈献尊贵星级礼遇

    获奖无数的综合度假城为汇丰香港的指定信用卡客户提供尊属优惠, 宾客可尽享一站式优越购物及美馔体验

    澳门特别行政区 – Media OutReach Newswire – 2026年4月23日 – 「澳門銀河」宣布与汇丰香港联乘推出一系列信用卡推广,结合双方于旅游、金融及高端客户服务领域的优势,携手拓展粤港澳大湾区市场。「澳門銀河」屡获”全球最多福布斯五星殊荣的综合度假城”头衔,一向致力创造独具匠心的奢华体验。是次联乘汇丰香港推出指定信用卡客户一站式礼遇,升华”傲视世界 情系亚洲”的旅游及度假生活。

    「澳門銀河」与汇丰香港信用卡携手推出星级礼遇,持续升华宾客体验。为隆重其事,银河娱乐集团市场推广及活动策划事务董事谢振国先生与汇丰香港区零售银行及财富管理业务无抵押贷款及卡类业务策略合作及发展主管伍佩怡女士,代表双方管理层特别于“澳门银河 莱佛士”户外花园留影作为启动礼。
    「澳門銀河」与汇丰香港信用卡携手推出星级礼遇,持续升华宾客体验。为隆重其事,银河娱乐集团市场推广及活动策划事务董事谢振国先生与汇丰香港区零售银行及财富管理业务无抵押贷款及卡类业务策略合作及发展主管伍佩怡女士,代表双方管理层特别于“澳门银河 莱佛士”户外花园留影作为启动礼。

    「澳門銀河」首次与汇丰香港建立信用卡推广合作关系,推出专为汇丰信用卡持卡人而设的餐饮及购物优惠。此举旨在拓展汇丰信用卡持卡人于外地旅游期间的消费场景,促进双方业务增长,实现互利共赢。

    「澳門銀河」联同汇丰香港信用卡推出一系列联乘推广及专属礼遇,为银行信用卡客户升华世界级奢华度假城体验。
    「澳門銀河」联同汇丰香港信用卡推出一系列联乘推广及专属礼遇,为银行信用卡客户升华世界级奢华度假城体验。

    三大尊优惠 缔造极致度假体验

    1. 消费回赠优惠:于即日至6月30日期间,凭汇丰香港之指定信用卡于「澳門銀河」旗下逾百间餐饮或”银河时尚汇”指定商户消费累积满指定金额,可享高达澳门币1,800元的餐饮及购物现金券回赠,让宾客享受独特的消费休闲体验。
    2. 星级餐饮礼遇:米芝莲一星意大利料理8½ Otto e Mezzo BOMBANA、米芝莲一星高级粤菜”丽轩”、顶级铁板料理”承‧铁板料理”及莱佛士品牌全球首家秘密酒吧”长廊酒吧”等19间获奖及人气餐厅推出星级礼遇,于5月8日至12月31日凭汇丰香港之指定信用卡签账,即可获赠特选香槟、精致甜品或特色小点等;生日月莅临指定餐厅更享8折优惠及免费蛋糕款待,让重要时刻增添难忘滋味。
    3. 高端客户联动:「澳門銀河」将为汇丰香港之指定信用卡客户呈多元化璀璨活动及VIP体验等尊荣礼遇,为高净值客群缔造更臻完善的跨界生活体验。

    「澳門銀河」:亚洲顶级多元旅游体验典范

    「澳門銀河」是次与汇丰香港合作推出的信用卡联乘优惠标志着奢华度假城在拓展粤港澳大湾区市场上踏出重要一步,加强整合金融服务与世界级旅游、餐饮、娱乐及奢华体验优势。另再结合广泛高端的汇丰香港之信用卡客户网络,为跨境的旅客带来更具价值与深度的度假体验,升华区内旅游与生活质量。

    展望 2026 年,「澳門銀河」作为澳门首屈一指且于亚洲具领导地位的奢华综合度假城,将持续以世界级设施与体验迎接来自全球的宾客,尽享多元而精致的餐饮、购物及娱乐选择。度假城全年呈献多项瞩目盛事,以及定期举行的国际级演唱会与综艺汇演,为宾客带来连场精彩体验。

    「澳門銀河」汇聚超过120间多元餐厅,其中多间荣获《福布斯旅游指南》、《香港澳门米其林指南》及《黑珍珠餐厅指南》等国际权威肯定。
    「澳門銀河」汇聚超过120间多元餐厅,其中多间荣获《福布斯旅游指南》、《香港澳门米其林指南》及《黑珍珠餐厅指南》等国际权威肯定。

    「澳門銀河」汇聚多间荣获《福布斯旅游指南》、《香港澳门米芝莲指南》及《黑珍珠餐厅指南》等国际权威肯定的餐厅,并持续邀请海内外顶尖厨艺巨匠携手合作,推出一期一会的限定餐宴,为追求极致味觉享受的宾客呈献层次丰富、质量卓越的世界级餐饮体验。

    “银河时尚汇”云集超过200个国际精品品牌,并定期连手度假城举办期间限定的新品优先体验,让宾客率先感受最新时尚脉动。
    “银河时尚汇”云集超过200个国际精品品牌,并定期连手度假城举办期间限定的新品优先体验,让宾客率先感受最新时尚脉动。

    同时,”银河时尚汇”云集超过200个国际精品品牌,并定期连手度假城举办期间限定的新品优先体验,让宾客率先感受最新时尚脉动。住宿体验方面,「澳門銀河」旗下九间屡获殊荣的酒店,包括最新璀璨启幕、全套房及天际别墅雅居”澳门银河 嘉佩乐”,结合世界最大的空中水上乐园”天浪淘园”,为宾客呈献独一无二、难以忘怀的奢华住宿体验。

    有关「澳門銀河」及是次推广的最新消息,敬请造访:www.galaxyresorts.com.cn

    Hashtag: #GalaxyMacau #澳門銀河

    The issuer is solely responsible for the content of this announcement.

    有关「澳門銀河」综合度假城

    「澳門銀河」综合度假城打造全世界最多元化的娱乐及综合旅游度假热点。整个项目的总投资额高达430亿港元,占地110万平方米,为澳门带来崭新的休闲娱乐设施。「澳門銀河」云集九家世界知名豪华酒店,包括澳门悦榕庄、「銀河酒店」、澳门大仓酒店、澳门银河 JW万豪酒店、澳门银河 丽思卡尔顿酒店、「百老汇酒店」、澳门银河 莱佛士、澳门安达仕酒店,以及澳门银河 嘉佩乐,共提供约5,000间豪华客房、奢华套房及别墅。天浪淘园占地75,000平方米,设有全球最长575米空中激流、能掀起1.5米人造海浪的空中冲浪池、全长150米的白沙滩,以及澳门首个高达9米的刺激滑水天梯冲天激流。两间五星级国际水疗品牌——澳门悦榕SPA和澳门丽思卡尔顿水疗中心让宾客焕发心灵、彻底放松。

    「澳門銀河」其他设施包括超过120个餐饮选择,涵盖米其林星级体验及地道美食,以多元风味、独特体验及顶级食材打造「舌尖品亚洲 峰味聚银河」的餐饮体验。银河时尚汇集合国际顶尖奢华品牌,礼遇非凡的悦心购物体验,让宾客一步到位选购全球追捧的经典及限量版名品,探索充满惊喜亮点的名牌独家限时店,享受尊尚的礼遇回馈及优惠购物赏。成为VIP更可尊享贴心的礼宾购物服务,获邀参与专属的大牌联乘活动,奢华礼遇提升至全新层次。瞩目的时尚喜悦,在此一触即发,令宾客变成潮流焦点所在。

    「银河影院」配备最顶尖的影音科技、超豪华舒适的配套,以及细心周到的服务,将身临其境的影院体验提升到全新境界; 以上海流金岁月为设计灵感的顶级娱乐圣殿【红伶】,在华丽典雅的氛围下呈献醉人娱乐表演; 悠然自足以传统手法带领宾客领略养生奥秘恢复活力。从「澳門銀河」穿过设有空调的行人天桥,90秒即可直达「澳门百老汇」,零距离体验最地道的澳门特色及亚洲魅力。百老汇美食街搜罗了35种澳门及亚洲地道特色美食,从街头小吃至老字号餐厅,每家店的招牌名菜都令人难忘。设有约2,500个座位的百老汇舞台汇聚世界级表演盛事。

    「澳門銀河」备有独特完善的活动场地,专业的服务团队为宾客筹办不同类型的会议展览活动。银河国际会议中心( GICC )将为澳门会展业开启新篇章,同时拓展集团在澳门的度假城版图。其会展空间总面积达40,000平方米,并设有16,000座位、全澳最大的室内综艺馆——银河综艺馆。

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  • Ascott Invests in AI-ready Infrastructure to Scale Agentic Commerce

    Ascott Invests in AI-ready Infrastructure to Scale Agentic Commerce

    SINGAPORE – Media OutReach Newswire – 23 April 2026 – The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), today announced a decisive push into AI-ready infrastructure to position itself at the forefront of agentic commerce, as intelligent agents increasingly take over how travellers plan and book their stays. Three strategic collaborations with Accenture, Amadeus and EHL Hospitality Business School will advance this AI-ready transformation across digital architecture, distribution and people capabilities. As one of the global hospitality companies frontrunning to invest in agentic AI, Ascott seeks to accumulate data, operating experience and process efficiencies that would compound over time.

    Ascott is building the technology infrastructure and people capabilities to lead in agentic commerce. Pictured at the Ascott Global Conference 2026 panel "Man versus Machine: When AI Agents Become the First Audience, How Will Ascott Convince Software Before Humans?" are (from left) Tan Bee Leng, Chief Commercial Officer, Ascott; Emily Weiss, Senior Managing Director and Global Travel Industry Lead, Accenture; Kevin Goh, Chief Executive Officer, Ascott; Professor David Bardolet, Associate Dean, APAC and Professor of Strategy, EHL; and Paul Wilson, Vice President, Hospitality, Asia Pacific, Amadeus.
    Ascott is building the technology infrastructure and people capabilities to lead in agentic commerce. Pictured at the Ascott Global Conference 2026 panel “Man versus Machine: When AI Agents Become the First Audience, How Will Ascott Convince Software Before Humans?” are (from left) Tan Bee Leng, Chief Commercial Officer, Ascott; Emily Weiss, Senior Managing Director and Global Travel Industry Lead, Accenture; Kevin Goh, Chief Executive Officer, Ascott; Professor David Bardolet, Associate Dean, APAC and Professor of Strategy, EHL; and Paul Wilson, Vice President, Hospitality, Asia Pacific, Amadeus.

    Mr Kevin Goh, Chief Executive Officer, Ascott, said: “Distribution shifts, labour pressures and rising guest expectations are reshaping hospitality. While AI is already helping Ascott make meaningful strides across commercial and operational functions, the bigger opportunity lies in what comes next. Instead of waiting to see how agentic AI plays out in travel, we are building the infrastructure to shape how it does. With more than 1,000 properties across 14 brands in over 230 cities, the opportunity before us is significant. The work we are announcing today covers how our workflows are redesigned, how our inventory reaches guests and how our people are equipped to deliver. AI can power our operations, but only our people can exercise the judgement that turns a stay into a memory. That balance will guide how we continue to invest and operate.”

    Ms Tan Bee Leng, Chief Commercial Officer, Ascott, said: “In an agent-led travel ecosystem, Ascott properties will have to be visible where the real decisions are made — inside algorithms. Brand and property information must become machine-readable and optimised for generative engines. That requires smarter recommendations, more precise inventory matching and loyalty experiences that recognise our Ascott Star Rewards members at every touchpoint, whether they are searching on their own or through an agent. Our work with Accenture and Amadeus is building exactly that foundation. But technology alone cannot deliver the heartfelt experiences that define an Ascott stay. Our collaboration with EHL is about keeping our people as the human advantage, bringing warmth and genuine care that no AI can fully replicate.”

    Ascott’s move into agentic commerce is grounded in AI capabilities already delivering impact. Since the launch of Cubby in 2023, the digital concierge has supported more than 900,000 guest enquiries, autonomously handling most routine interactions and contributing to booking outcomes. Beyond guest engagement, Ascott has continually invested in AI-enabled capabilities across marketing, revenue management, loyalty and sales. The company has identified and even redesigned cross-functional workflows supported by AI — such as sales enablement and prospecting, pricing and discounting, lead-to-deal conversion, and marketing content creation.

    Cubby, Ascott's AI-powered digital concierge, already assists guests with itinerary planning, destination discovery and property recommendations on DiscoverASR.com. With Ascott's new agentic foundation layer in place, Cubby is set to evolve from travel companion to personal travel agent, moving from conversation to orchestration by anticipating guest needs and acting on them before they have to ask.
    Cubby, Ascott’s AI-powered digital concierge, already assists guests with itinerary planning, destination discovery and property recommendations on DiscoverASR.com. With Ascott’s new agentic foundation layer in place, Cubby is set to evolve from travel companion to personal travel agent, moving from conversation to orchestration by anticipating guest needs and acting on them before they have to ask.

    Ascott has also been strengthening the content ecosystem that shapes how its properties are found and recommended by AI‑powered search and generative engines. By focusing on meaningful guest interactions that translate into positive reviews and digital advocacy, Ascott is improving the discoverability of its properties in an increasingly AI‑led travel environment. As it builds towards agentic commerce, Ascott is tracking clear outcomes, including stronger booking values, greater efficiency, faster time‑to‑market and improved AI visibility.

    Preparing for Agent-Enabled Travel with Accenture
    Ascott is working with Accenture, a leading solutions and services company that helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI. Together, the companies will design the foundational architecture required for a next-generation AI-enabled travel ecosystem, with responsible AI practices and data privacy built in by design. This foundation layer will help create value at speed through enabling seamless communication across Ascott’s core systems, including its central reservation, property management, customer relationship management and loyalty platforms. Ascott will be pilot testing a range of next-generation capabilities, including model context protocol frameworks, large language model (LLM)-enabled applications and early-stage unified commerce concepts. The goal is to facilitate machine-mediated interactions which do not require workarounds as they become more prevalent.

    The new tech infrastructure will prepare Ascott to deploy a standardised agentic layer across different guest interfaces, such as LLM chats, messaging apps and its own direct booking platforms. Accenture is contributing to the commerce and personalisation vision that sits atop this foundation – one where Cubby could evolve from travel companion to personal travel agent. Moving from conversation to orchestration, agentic Cubby could compare options, plan itineraries and complete bookings on behalf of guests. This would give rise to a new era of personalisation, where Cubby does not just respond to guests, but anticipates their needs and acts before they have to ask.

    Ms Emily Weiss, Senior Managing Director and Global Travel Industry Lead, Accenture, said: “Agentic commerce represents the biggest shift in commerce in the last 20 years. In travel specifically, we see this shift taking place across the entire end to end journey; from inspiration and planning to booking and loyalty. Ascott recognised early on that brands who have systems that agents can trust enough to transact with, have the advantage. Therefore, a technology overlay is not sufficient – platforms needed to be re-architected while reimagining how brands present themselves to machines. With Ascott, we are collaborating to build that foundation, positioning Cubby to move from travel companion to booking agent.”

    Redefining Hospitality Distribution with Amadeus
    Most hotel reservations systems are built around fixed room types and rates. That works well for many portfolios but is less efficient for one as diverse as Ascott’s, where serviced residences, hotels, resorts and social living properties each offer a variety of accommodation options with different demand drivers, catering to all lengths of stay and purposes. With AI agents quickly becoming a key interface for travel discovery and planning, it is becoming imperative for reservations systems to be primed for AI agents to effectively evaluate accommodation options and suggest personalised stay experiences.

    To address this, Ascott is implementing the Amadeus Central Reservations System (ACRS), developed by Amadeus, a global travel technology leader. Once deployed, with an API-first architecture, ACRS will enable Ascott to define and distribute inventory by both room categories and richer property attributes, giving guests and AI agents access to a complete picture of what each property offers. The result will be a distribution model that activates properties and promotions faster, propagates rate logic more consistently and reduces friction for owners bringing new offers to market. For guests and the AI agents acting on their behalf, it means being matched to stays based on what actually matters to them.

    Mr Paul Wilson, Vice President, Asia Pacific, Hospitality, Amadeus, said: “Ascott operates one of the most diverse hospitality portfolios globally, with deep roots in Asia and growing scale across multiple regions. Attribute-based shopping is where distribution is heading, and Ascott understands that better than most. We are pleased to bring these modern retailing capabilities to our customers as we transform the hospitality industry in partnership with forward-thinking customers like Ascott.”

    Keeping Talent and Brand at the Core with EHL
    Along with robust, integrated data, an essential enabler for implementing AI is the workforce. Ascott is making sure its people, the talent and change-management capabilities to lead the transformation, are keeping pace. As the company expands across a broader range of property types – from serviced residences and limited-service properties to full-service hotels and resorts, building an AI-ready workforce requires a clear talent development strategy. The company’s primary objective of this strategy is to design smarter, more productive operations, prioritising high-value engagements rather than scattered initiatives, thereby freeing up its associates to focus more on guests.

    Working through Ascott’s Global Brand Academy, EHL – a global leader in hospitality education – is developing training programmes to build internal certified trainers at Ascott, giving regional and property teams the skills, models and tools to uphold brand standards and service philosophy. The aim is to grow brand pride, preference and performance from within, so that a shared hospitality mindset holds across the portfolio. And because AI transformation is as much a cultural exercise as it is a technical one, Ascott hopes to equip its associates with the confidence and capabilities they will need to embrace AI. The rollout has started with the Ascott brand, and will be followed by Oakwood, Citadines and others.

    Hashtag: #TheAscottLimited #Hospitality #Technology #TalentDevelopment #AI #HR





    The issuer is solely responsible for the content of this announcement.

    The Ascott Limited

    The Ascott Limited (Ascott) is driven by a vision to be the preferred hospitality company, enriching global living with heartfelt experiences. With a portfolio of more than 1,000 properties spanning over 230 cities across more than 40 countries, Ascott’s presence spans Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. Its diverse collection of award-winning brands includes , , , , , , , , , , , , and .

    Ascott specialises in managing and franchising a wide range of lodging options, including serviced residences, hotels, resorts, social living properties and branded residences, catering to the varying needs and preferences of global travellers. Through the loyalty programme, members enjoy exclusive privileges and curated experiences, enhancing every aspect of their travel journey.

    As a wholly owned business unit of , Ascott generates fee-related revenue by leveraging its expertise in both lodging management and investment management. It also drives the expansion of funds under management by growing its sponsored and private funds.

    For more information on Ascott and its sustainability programme, please visit . Alternatively, connect with Ascott on , , and .

    CapitaLand Investment Limited

    Headquartered and listed in Singapore in 2021, (CLI) is a leading global real asset manager with a strong Asia foothold. As at 31 December 2025, CLI had S$125 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and business trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-themed strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and credit.

    CLI aims to scale its fund management, lodging management and commercial management businesses globally and maintain effective capital management. As the investment management arm of CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand Group’s development arm.

    CLI is committed to growing in a responsible manner, delivering long-term economic value and contributing to the environmental and social well-being of its communities.

  • RCEP 엑스포 개막, 린이시를 글로벌 시장과 잇는 가교

    린이, 중국 – Media OutReach Newswire – 2026년 4월 23일 – 중국 ‘물류 수도’이자 최대 상품 유통 허브로 알려진 중국 동부 산둥성 린이시는 디지털화와 글로벌화를 빠르게 추진하고 있다.

    현재 린이시는 ‘일대일로(Belt and Road Initiative, BRI)’ 프로젝트의 중심지로 부상하며 글로벌 무대에서 핵심적 역할을 수행하고 있다.

    2025년 린이시는 총 267회의 해외 전시회를 주관하며 2,500여 현지 기업의 해외 진출을 지원했다. 이러한 적극적 행보로 4만 9,000명의 해외 바이어를 유치했고, 대외무역액은 1,700억 위안(249억 2,000만 달러)을 넘어섰다.

    이 가운데 역내포괄적경제동반자협정(RCEP) 회원국과의 무역 비중은 42.5%를 차지했으며, 일대일로(BRI) 참여 국가로의 수출은 10.3% 증가했다.

    2026년 4월 20일, ‘제5회 RCEP(산둥) 수입박람회’가 린이시에서 개막해 글로벌 바이어를 위한 대규모 무역의 장을 펼쳤다. ‘RCEP 및 일대일로(BRI) 협력 참여, 글로벌 산업망과의 연계(Engaging in RCEP and BRI Cooperation, Aligning with Global Industrial Chains)’를 주제로 열린 이번 박람회는 린이시의 개방성을 보여주는 동시에 협력을 위한 고급 플랫폼을 제공했다.

    전시 면적 총 3만 5,000㎡ 규모에 1,200개의 글로벌 표준 부스를 갖춘 올해 ‘RCEP 엑스포’는 역대 최대 규모로, 400개 이상의 글로벌 공급업체와 5,300개 이상의 중국 국내외 전시업체가 참여했다. 또한 5개의 자매도시 전시관과 18개 국가관으로 구성된 국가 전용 구역이 마련됐으며, 린이시의 주요 무역 파트너이자 이번 행사 주빈국인 한국관도 포함됐다.

    린이시와 한국 간 경제 협력은 여전히 중요한 전략적 축으로 자리하고 있다. 2025년 양국 간 무역 규모는 252억 6,000만 위안으로, 린이시 전체 무역액의 14.2%를 차지했다. 방직 제품, 정밀 완구, 친환경 가전제품 등 고부가가치 수출 품목의 비중이 증가했으며, 첨단기술 제품 수출은 27.1% 증가하고 전자부품 수입은 62.9% 급증했다.

    박람회 기간 동안 린이시는 한국-산둥성 경제무역 협력 행사, 해외 바이어 매칭 상담, 전자상거래 라이브커머스 상품 선정 행사 등 다양한 주요 프로그램을 개최할 예정이다. 또한 전통 미식과 체험형 문화관광을 결합한 4대 소비 시나리오를 선보이며, 수입상품 쇼핑 페스티벌과 다양한 문화관광 행사도 함께 진행된다.

    이번 박람회에서는 ‘대외무역 우수상품 중국 투어(Foreign Trade Premium Products China Tour)’와 2026년 ‘해외 화교의 기업 및 제품 글로벌 진출 지원(Overseas Chinese Assisting Thousands of Enterprises and Products to Go Global)’ 매칭 미팅 등 2개의 국가급 행사도 함께 열린다.

    Hashtag: #Linyi

    The issuer is solely responsible for the content of this announcement.

  • SoftwareOne named a Customers’ Choice in Gartner® Peer Insights™ Voice of the Customer for Software Asset Management Managed Services

    Customers highlight SoftwareOne’s expertise and service quality in independent Gartner survey

    Zurich, Switzerland – EQS Newswire – 23 April 2026 – SoftwareOne, a leading software and cloud solutions provider, announced today that it has been recognized as a Customers’ Choice in the Gartner® Peer Insights Voice of the Customer for Software Asset Management Managed Services, published March 31, 2026. This distinction is based on feedback from customers who have used SoftwareOne’s services.

    “We are proud to see both SoftwareOne and Anglepoint1 recognized by our customers in Gartner Peer Insights,” said Raphael Erb, CO-CEO, SoftwareOne. “We feel this feedback underscores our commitment to delivering value and expertise across the full spectrum of software asset management services.”

    According to the report, SoftwareOne has an overall rating of 4.7 out of 5, based on 53 reviews as of January 31, 2026, in the Software Asset Management Managed Services market on Gartner Peer Insights. Vendors recognized as a Customers’ Choice meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score.

    The Voice of the Customer is a document that applies a methodology to aggregated Gartner Peer Insights reviews in a market to provide an overall perspective for IT decision makers. The Voice of the Customer report includes vendors who have products listed in a particular market and have received 20 or more eligible reviews along with 15 or more ratings for the Capabilities and Support/Delivery sub-ratings over the 18-month analysis period.

    Gartner Peer Insights reviews are submitted by customers who rate vendors based on their own experience purchasing, implementing, and using technology and services. The Voice of the Customer methodology applies consistent criteria to ensure fair representation of customer perspectives across the market.

    For more information, including detailed ratings and customer feedback, visit our website.

    Gartner disclaimer
    Gartner, Voice of the Customer for Software Asset Management Managed Services, Peer Community Contributor, 31 March 2026.
    Gartner, Peer Insights, and Customers’ Choice are trademarks of Gartner, Inc., and/or its affiliates.
    Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.
    ________
    1Anglepoint is an independent company, majority-owned by SoftwareOneHashtag: #SoftwareOne

    The issuer is solely responsible for the content of this announcement.

    ABOUT SOFTWAREONE

    SoftwareOne is a global software and cloud solutions provider and distributor. With a presence in over 70 countries and a team of about 13,000 professionals, we combine global scale and local expertise to help partners and customers optimize costs, source and procure, accelerate growth, and navigate complex IT environments with confidence. Leveraging deep capabilities in cloud, software, and data and AI, the company empowers organizations to modernize, innovate, and unlock the full value of their technology investments. Headquartered in Switzerland, SoftwareOne is listed on the SIX Swiss Exchange and Euronext Oslo Børs under the ticker symbol SWON.

    SoftwareOne Holding AG, Riedenmatt 4, CH-6370 Stans

  • Stable economy and digital transformation power Hong Kong SMEs to decade high  performance, CPA Australia survey

    Stable economy and digital transformation power Hong Kong SMEs to decade high performance, CPA Australia survey

    HONG KONG SAR – Media OutReach Newswire – 23 April 2026 – Hong Kong’s small businesses delivered their strongest performance in a decade in 2025, while confidence in the year ahead has climbed to a record high, according to CPA Australia’s latest Asia‑Pacific Small Business Survey 2025–26.

    Stable economy and digital transformation power Hong Kong SMEs to decade high performance, CPA Australia survey

    The survey shows that 68 per cent of Hong Kong SMEs recorded growth in 2025, up from 65 per cent in 2024 and marking the highest result on record. This positive momentum is expected to continue this year, with 71 per cent of SMEs expecting their businesses to grow and 76 per cent anticipating growth in the local economy — both at record highs. Customer loyalty and a strong workforce were identified as key drivers behind SMEs’ solid performance last year.

    Mr Cliff Ip, Councillor of CPA Australia’s Greater China Divisional Council, said Hong Kong’s improving business environment played a critical role in supporting SME growth. “Hong Kong’s business confidence and economic growth strengthened last year, supported by robust capital markets, a recovery in tourism and consumption, and signs of stabilisation in the property market,” said Mr Ip. “Against this stable and supportive backdrop, small businesses not only benefited from increased business activity, but were also able to expand in a healthy and sustainable manner.”

    Looking ahead, Mr Ip noted that while global geopolitical tensions and external uncertainties pose rising challenges, Hong Kong’s underlying strengths remain a key advantage for SMEs. “Rising geopolitical risks are likely to create headwinds for many sectors such as trade and logistics through higher fuel costs and supply chain disruptions. However, I remain confident about Hong Kong’s overall business outlook this year,” he said. “As many regions become more unpredictable or less secure, Hong Kong’s stable and consistent business environment, together with supportive policy settings including the city’s low and simple tax regime stand out as important advantages in attracting international companies and investors.”

    Mr Ip added that these developments also present new opportunities for local SMEs, particularly as increased international interest creates scope to build partnerships, expand networks and tap into new markets. “This environment also creates favourable conditions for younger entrepreneurs to explore emerging markets and pursue new business opportunities,” he said.

    Improved business performance has strengthened the solvency of many local SMEs. The share of businesses reporting difficulty paying debts fell sharply from 22 per cent in 2024 to just 3 per cent in 2025, while only 4 per cent expect to face difficulties this year, down markedly from 26 per cent previously. As a result, Hong Kong small businesses are now the least likely among the surveyed businesses to report solvency concerns.

    Mr Ip said, “The solvency of many SMEs has notably improved, driven by stronger cash flow from improved business growth, a robust capital market and a recovering property market over the past year. This healthier cashflow has both supported easier access to external finance and reduced the need for such finance.”

    Hong Kong SMEs have also strengthened their capability to invest in technology that delivers rapid improvements in profitability. In 2025, 64 per cent of SMEs reported that their technology investment in that year helped improve profitability, up from 59 per cent in 2024. Two in five Hong Kong SMEs invested in artificial intelligence (AI) last year, making it the leading technology investment among local SMEs, followed by customer relationship management (CRM) software.

    At the same time, cyber protection has improved, with the share of Hong Kong businesses reporting losses from cyber incidents falling sharply from 72 per cent in 2024 to 43 per cent in 2025. However, as digitalisation accelerates, cyber risks remain elevated, with nearly three in five SMEs expecting to face cyber threats this year, above the survey average 42 per cent.

    Mr Davy Leung, Deputy Chairperson of CPA Australia’s SME and Entrepreneurship Committee of Greater China, said the growing maturity and availability of AI tools is helping SMEs enhance productivity, reduce operating costs and improve customer experience.

    (Left) Mr Davy Leung, Deputy Chairperson of SME and Entrepreneurship Committee 2026 from CPA Australia (Right) Mr Cliff Ip Greater China Divisional Councillor 2025 from CPA Australia
    (Left) Mr Davy Leung, Deputy Chairperson of SME and Entrepreneurship Committee 2026 from CPA Australia (Right) Mr Cliff Ip Greater China Divisional Councillor 2025 from CPA Australia

    “However, rising digital fraud, wider AI adoption and SMEs’ increasing reliance on digital banking have prompted the Hong Kong Government to significantly strengthen banking security and cybersecurity resilience over the past year. This includes the rollout of low-cost and practical initiatives such as the Cybersec One Programme and the continued implementation of the ‘9+5’ SME support measures. The decline of cyberattack-related losses reported in the survey in part reflects the effectiveness of these measures.

    “As cybersecurity threats and digital fraud risks continue to escalate, SMEs should make better use of these available resources, including free website risk assessments and vulnerability identification services, to strengthen their defence capabilities and safeguard business operations.”

    Mr Leung also suggested that the Government consider revamping the Technology Voucher Programme to support broader digitalisation efforts, including the adoption of both AI and non-AI technologies. He added that enhanced training support would help SMEs identify and implement modern tools to drive innovation, improve efficiency and strengthen long-term competitiveness.

    Rising costs remain a key challenge for Hong Kong SMEs in 2025, with 29 per cent reporting it having a negative impact on their business. However, this was the second‑lowest level among all surveyed markets, underscoring Hong Kong’s relatively low inflationary environment last year. Notably, the share of SMEs citing staff costs as a negative factor rose from 35 per cent to 42 per cent, making it the most significant cost pressure for Hong Kong businesses in 2025. This increase may help explain why the proportion of SMEs hiring additional staff declined from 42 per cent to 38 per cent last year.

    Mr Leung said, “Increasing costs remain a significant barrier for many SMEs across Asia‑Pacific region, but Hong Kong’s relatively low inflation has helped cushion the impact on local small businesses,” Mr Leung said.

    Mr Leung added that while headcount growth has moderated, overall staff costs have continued to rise as businesses invest in higher‑value talent. “Greater digitalisation and automation have helped ease labour constraints in Hong Kong. When SMEs do add staff, they are increasingly recruiting employees with digital and AI capabilities, or creating new roles to support business transformation. These positions typically command higher salaries, which has contributed to higher overall staff costs despite slower hiring growth.”

    The annual survey collected the views of 4,166 small businesses across 11 Asia-Pacific markets, including Singapore, the Chinese Mainland, and Australia, with 305 respondents from Hong Kong.
    Hashtag: #CPAAustralia

    The issuer is solely responsible for the content of this announcement.

    About CPA Australia

    CPA Australia is Australia’s leading professional accounting body and one of the largest in the world. We have more than 176,000 members in over 100 countries and regions. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes. A CPA is a Certified Practising Accountant. More at

  • 澳洲會計師公會調查:受惠經濟平穩與數碼轉型 香港中小企表現創十年新高

    澳洲會計師公會調查:受惠經濟平穩與數碼轉型 香港中小企表現創十年新高

    香港 – Media OutReach Newswire – 2026年4月23日 – 澳洲會計師公會最新發佈的《亞太區小型企業調查2025-2026》顯示,香港中小型企業在 2025 年的表現創下十年來最強勁的紀錄,同時對未來一年的信心亦攀升至新高。

    澳洲會計師公會調查:受惠經濟平穩與數碼轉型 香港中小企表現創十年新高

    調查顯示,香港中小企業務在 2025 年表現強勁,錄得增長的比例由 2024 年的 65% 升至 68%的新紀錄。該正面勢頭預期可延續至今年,71% 中小企預計今年業務將持續擴張,76% 預期本地經濟會有所提升,兩項指標均刷新調查以來的新高。客戶忠誠度及增强的勞動力被視為去年中小企穩健表現的關鍵驅動力。

    澳洲會計師公會大中華區分會理事葉耘開先生表示,營商環境的改善是支持中小企增長的關鍵。他指出:「去年香港在資本市場穩定、旅遊與消費復甦,以及房地產市場平穩發展的多重帶動下,整體商業信心和經濟動力都明顯增強。在這樣有利的環境下,小型企業不單受惠於商業活動轉趨頻繁,更有空間去實現健康、可持續的擴張。」

    展望未來,葉先生留意到全球地緣政治緊張與外部不確定性帶來挑戰,不過他認爲香港的內在優勢仍是中小企的核心競爭力。他表示:「地緣政治風險上升,的確會為貿易與物流等行業帶來阻力,例如推高燃料成本或導致供應鏈中斷。不過,我對香港今年的整體商業前景依然充滿信心。當全球許多地區的局勢變得難以預測時,香港穩定一致的營商環境,配合簡單低稅制等政策優勢,反而令我們在吸引國際企業與投資者方面脫穎而出。」

    葉先生補充,這些局勢也為本地中小企帶來新機遇,特別是國際關注度提升,為建立合作夥伴關係、擴大網絡及開拓新市場創造了空間。「目前的環境也為年輕創業者創造了有利條件,讓他們能更積極地探索新興市場,把握新商機。」

    業務表現提升強化了許多本地中小企的財務穩健性。調查顯示,報告支付債務有困難的企業比例從 2024 年的 22% 銳減至 2025 年的 3%;對於今年的展望亦保持樂觀,僅有 4% 預期償債方面會面臨困難,較先前的 26% 大幅改善,該結果亦顯示香港的中小企在所有受訪地區中,對債務償還最有信心。

    葉先生表示:「過去一年,受惠於業務增長帶來的充裕資金,加上資本市場穩健及房地產市場復甦,許多中小企的償債能力已顯著提升。這種更為穩健的現金流狀況,不僅讓企業在尋求外部融資時更具優勢,同時也因自身資金充足,減少了對外來貸款的依賴。」

    隨著數碼轉型加速,香港中小企正積極透過投資科技獲利。2025 年,認為科技投資有助提升盈利的中小企比例升至 64%,較 2024 年的 59% 有所增長。在各項科技中,AI 最受青睞,五分之二的受訪企業去年已投入相關資金,緊隨其後的是 CRM 系統。

    與此同時,本港中小企的網絡安全防護見成效。報告因網絡事件遭受損失的企業比例,從 2024 年的 72% 驟降至 2025 年的 43%。然而,隨著數碼化進程加速,網絡風險依然不容忽視。近五分之三的中小企預期今年將面臨網絡威脅,顯著高於調查平均值(42%)。

    澳洲會計師公會大中華區分會中小企及創業委員會副主席梁迪峰先生表示,隨著 AI 工具日益成熟且普及,正有效協助中小企提升生產力、優化營運成本並強化客戶體驗。

    梁先生指出:「然而,隨著網絡詐騙升溫、AI 普及,加上中小企對虛擬銀行的依賴度提高,促使香港政府在過去一年顯著強化了銀行體系與網絡安全的韌性。這包括推出『網絡防禦一站通』等低成本且實用的計劃,並持續實施『9+5』中小企支持措施。調查顯示網絡攻擊損失有所下降,正反映出這些政策已初見成效。」

    (左)梁迪峰先生澳洲會計師公會2026年大中華區分會中小企及創業委員會副主席(右)葉耘開先生澳洲會計師公會2026年大中華區分會理事
    (左)梁迪峰先生澳洲會計師公會2026年大中華區分會中小企及創業委員會副主席(右)葉耘開先生澳洲會計師公會2026年大中華區分會理事

    「隨著網絡安全威脅和數碼詐騙風險持續升級,中小企應更好利用現有資源,包括免費的網站風險評估和漏洞識別服務,以強化防禦能力,保障業務營運。」

    梁先生亦建議政府考慮再推「科技券」計劃,以支持更廣泛的數碼化轉型,涵蓋 AI 及非 AI 技術的應用。他補充,加強培訓支援將有助中小企識別並採納現代化工具,從而推動創新、提升效率,並鞏固長遠競爭力。

    成本上漲仍是 2025 年香港中小企面臨的主要挑戰,有 29% 的受訪企業表示其業務受此負面影響。然而,該比例在所有受訪市場中位列第二低,反映出香港去年相對溫和的通脹環境。值得留意的是,員工成本被視為負面因素的比例從 35% 升至 42%,成為香港企業在 2025 年最沉重的成本負擔。這亦解釋了為何計劃增聘人手的中小企比例,由去年的 42% 回落至 38%。

    梁先生認為:「成本上漲仍是亞太區許多中小企面臨的主要障礙。但香港的通脹水平相對溫和,這在一定程度上緩解了成本壓力,為本地中小企業提供了緩衝空間。」

    梁先生補充,雖然員工人數增長放緩,但隨著企業轉向投資高價值人才,整體員工成本持續上升。他指出:「提升數碼化與自動化水平有助於緩解勞動力短缺的壓力。中小企目前在招聘時,更傾向於尋找具備數碼及 AI 技能的專才,或設立新職位以驅動業務轉型。這類職位的薪資水平通常較高,這也解釋了為何在招聘步伐放緩的情況下,整體員工開支依然錄得增長。」

    《亞太區中小企業調查 2025–26》共訪問亞太區 11 個市場的 4,166 家中小企業,包括新加坡、中國大陸、澳洲等地。其中香港受訪者佔 305 名。
    Hashtag: #CPAAustralia #澳洲會計師公會

    The issuer is solely responsible for the content of this announcement.

    關於澳洲會計師公會

    澳洲會計師公會是全球最大的專業會計團體之一,在100多個國家和地區擁有近175,000名會員,其中大中華地區的會員超過22,500名。我們的主要服務包括教育、培訓、技術支援和倡議。澳洲會計師公會就影響當地、國家及國際會計行業和公共利益的議題發表倡議,彰顯思想領導力。我們與政府、監管機構和行業合作,倡導實施促進經濟可持續增長的政策,並取得積極的商業和公共成果。點擊了解更多。

  • NineSmart Smart Property 亮相香港寬頻企業方案活動

    NineSmart Smart Property 亮相香港寬頻企業方案活動

    以 AIoT 驅動物業管理智能化轉型

    香港 – Media OutReach Newswire – 2026年4月23日 – NineSmart (玖創物聯網有限公司) 於 4月17日出席由香港寬頻企業方案主辦的「AI 引領物業營運:從策略到實踐」活動,與來自物業管理及科技等業界夥伴交流,探討 AI 與 IoT 如何協助物業營運,由傳統管理模式邁向真正智能化。是次活動聚焦於智能物業管理、保安營運、租戶體驗及系統整合等議題,透過專題分享及示範,展示 AIoT 如何推動物管由「被動監察」升級至「主動識別」與「預測管理」。

    NineSmart 業務發展總監黃浚昇(中左)及聯合創辦人巫浚銘(中右)
    NineSmart 業務發展總監黃浚昇(中左)及聯合創辦人巫浚銘(中右)

    專題分享:以「人」為中心的智能化轉型

    在專題分享環節中,NineSmart 業務發展總監黃浚昇 (Sing Wong) 指出,真正的智能化不應停留於設備自動化,而是要同時回應住戶、前線物管同事以及管理層或業主三方的實際需要。傳統物管往往把門禁、電梯、感應器及會所設施分散管理,即使加入自動化系統,系統之間仍未必互通,結果只是增加前線需要監察的後台數量。

    黃浚昇表示,「智能化真正的轉變應在於數據流動與系統的聯動性,令來自不同裝置的數據流向一個平台,方便管理層預測並提早處理潛在問題,將前線人手從瑣碎工作中釋放出來,投入更高價值的服務工作。」

    現場展示:Smart Property 智能物業管理方案

    除專題分享外,NineSmart 亦展示其產品 Smart Property 及其中一個功能模組 Smart Access 智能門禁,呈現如何以統一平台連接不同裝置,協助業界提升營運效率與服務體驗。NineSmart 以 IoT技術,透過整合式平台,令門禁不再只是單一功能,而是可與其他營運流程、通知機制及數據分析連接,提升整體系統操作效率與安全性。

    推動智能轉型及自動化,邁向無人化物業營運

    隨着 AIoT 技術成熟,物業營運正由人手巡查及事後處理,轉向預測性與自動化管理。更多重複工序將由系統自動處理,令前線可聚焦更高價值工作,推進物業營運邁向可持續的「無人化」營運模式。

    NineSmart 創辦人之一巫浚銘 (Lucas Mo) 表示,「物業管理的將來不只是自動化,而是以數據與 AIoT 驅動真正的智能轉型,讓住戶、前線與管理層在同一平台高效協同,令物管更準確掌握使用情況及服務需求,作出更前瞻的決策,同時提升營運效益及物業長遠資產價值。」

    與會者及業界代表回饋正面

    多位訪客及業界代表認為,NineSmart 的展示清楚呈現智能物業管理的實際落地能力,特別是在門禁、系統整合及營運自動化方面,具備清晰的應用場景與明確價值。亦有參觀者指出,是次展示成功結合「自動化」與「以人為本」的理念,將智能化由「硬件升級」推進至「營運思維」的轉變,正好呼應活動主題,從策略走到實踐,促進物業營運邁向更高層次的智能轉型。
    Hashtag: #HKBNEnterpriseSolutions #NineSmart #SmartProperty #IoT #SmartAccess



    The issuer is solely responsible for the content of this announcement.

    關於NineSmart・玖創物聯網有限公司

    NineSmart 是物業科技的領導者,透過人工智能、物聯網及雲端技術革新物業管理,致力開發及部署智慧建築自動化與數位轉型的創新方案,全面優化管理效率。作為數碼港智慧生活初創培育計劃成員,NineSmart 致力於創造創新、可持續及以用戶為中心的智能生活體驗。瀏覽 了解更多。

  • NineSmart Smart Property Makes Appearance at HKBN Enterprise Solutions Event

    NineSmart Smart Property Makes Appearance at HKBN Enterprise Solutions Event

    Driving Intelligent Transformation of Property Management with AIoT

    HONG KONG SAR – Media OutReach Newswire – 23 April 2026 – NineSmart attended the “AI-Powered Property Operations: From Strategy to Execution” conference hosted by HKBN Enterprise Solutions on 17 April, where it exchanged insights with industry peers from property management and technology sectors on how AI and IoT can help transform property operations from traditional models into a truly intelligent one. The event focused on smart property management, security operations, tenant experience and system integration, and featured keynote sharing and live demonstrations showcasing how AIoT is driving property management from “passive monitoring” to “active detection” and “predictive management.”

    (Middle Left) Sing Wong, Business Director and (Middle Right) Lucas Mo, Co-founder of NineSmart at the HKBN Enterprise Solutions Event
    (Middle Left) Sing Wong, Business Director and (Middle Right) Lucas Mo, Co-founder of NineSmart at the HKBN Enterprise Solutions Event

    Presentation: A People-Centred Approach to Intelligent Transformation

    During the session, Sing Wong, Director of Business Development at NineSmart, noted that true intelligence should go beyond device automation and address the practical needs of residents, frontline property staff, and management or owners alike. In traditional property management, access control, lifts, sensors and clubhouse facilities are often managed separately. Even with automation systems in place, these systems may still fail to connect with one another, resulting in more back-end systems for frontline teams to monitor.

    Wong said, “The real shift in intelligent management lies in data flow and system connectivity. When data from different devices is brought into a single platform, management teams can better anticipate and address potential issues early, freeing frontline staff from repetitive tasks so they can focus on higher-value service work.”

    Showcase: Smart Property Management Solution

    In addition to the presentation, NineSmart also showcased its Smart Property solution and one of its functional modules, Smart Access, demonstrating how a unified platform can connect different devices to help the industry improve operational efficiency and service experience. Through an integrated IoT platform, access control is no longer just a standalone function, but one that can be connected with other operational workflows, notification mechanisms and data analytics, enhancing overall efficiency and security.

    Driving Smart Transformation and Automation Toward Unmanned Operations

    As AIoT technology continues to mature, property operations are moving away from manual patrols and reactive follow-up to predictive and automated management. More repetitive tasks will be handled automatically by systems, allowing frontline teams to focus on higher-value work and helping property operations move toward a sustainable unmanned operating model.

    Lucas Mo, Co-founder of NineSmart, said, “The future of property management is not just automation, but a true intelligent transformation driven by data and AIoT, enabling residents, frontline teams and management to collaborate efficiently on one platform. This allows property teams to better understand usage patterns and service needs, make more forward-looking decisions, and enhance both operational efficiency and long-term asset value.”

    Positive Feedback from Attendees and Industry Representatives

    Visitors and industry representatives said NineSmart’s showcase clearly demonstrated the practical implementation of smart property management, particularly in access control, system integration and operational automation, with clear use cases and tangible value. Some attendees also noted that the showcase successfully combined the ideas of “automation” and “people-centric design,” advancing smart transformation from a simple hardware upgrade to a shift in operational thinking. This closely aligned with the event theme of moving from strategy to execution, helping to advance property operations toward a higher level of intelligent transformation.

    Hashtag: #HKBNEnterpriseSolutions #NineSmart #SmartProperty #IoT #SmartAccess



    The issuer is solely responsible for the content of this announcement.

    About NineSmart

    NineSmart is a leader in property technology, specialising in IoT and AI-driven solutions that transform property management. We are dedicated to developing and deploying innovative solutions for smart building automation and digital transformation to comprehensively optimize management efficiency. As a Cyberport incubatee, NineSmart is dedicated to creating innovative, sustainable, and user-centric smart living experiences. Visit to learn more.

  • PETRONAS Lubricants International Launches Flagship PETRONAS Pro Series to Elevate Global Industrial Performance

    PETRONAS Lubricants International Launches Flagship PETRONAS Pro Series to Elevate Global Industrial Performance

    New streamlined flagship range simplifies product selection for businesses without altering trusted, high-performance formulas

    KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 23 April 2026 – PETRONAS Lubricants International (PLI) announced the launch of the PETRONAS Pro Series, its new flagship range of industrial lubricants, during a trade engagement session in Kuala Lumpur. The launch marks a significant milestone in the company’s commitment to advancing industrial efficiency and supporting the professionals who keep the world’s essential industries moving.

    From L-R: Ravi Tallamraju, Group Chief Technology Officer, PETRONAS Lubricants International (PLI); Noorhana Habib, Regional Managing Director (Asia), PLI; Khalil Muri, Managing Director & Group CEO, PLI; Mohd Zameer Zahur Hussain, Chief Executive Officer, PETRONAS Lubricant Marketing (Malaysia); Udaya Kumar, Group Industrial Managing Director, PLI
    From L-R: Ravi Tallamraju, Group Chief Technology Officer, PETRONAS Lubricants International (PLI); Noorhana Habib, Regional Managing Director (Asia), PLI; Khalil Muri, Managing Director & Group CEO, PLI; Mohd Zameer Zahur Hussain, Chief Executive Officer, PETRONAS Lubricant Marketing (Malaysia); Udaya Kumar, Group Industrial Managing Director, PLI

    The new PETRONAS Pro Series now offers a comprehensive set of application-based solutions organised into application categories, with the first four unveiled as part of this initial launch. The PETRONAS Pro Series is designed to empower customers to select the right fluid with total confidence, ensuring maximum uptime and equipment longevity through the following products:

    • PETRONAS ProKomp (Compressors): High-stability oils engineered to maintain peak performance and thermal resistance in industrial air compressors
    • PETRONAS ProGris (Greases): Heavy-duty greases designed to withstand extreme pressures and temperatures in the most demanding environments
    • PETRONAS ProGear (Transmission Lubricants): Advanced lubricants providing superior protection and smooth power transfer for industrial gearboxes
    • PETRONAS ProHyd (Hydraulic Fluids): Premium fluids optimised for high-pressure hydraulic systems to reduce wear and maintain precision

    “With the PETRONAS Pro Series, we reaffirm our commitment to the professionals who power industries, and to an industrial future that is more efficient, more reliable, and more sustainable,” said Udaya Kumar, Group Industrial Managing Director of PETRONAS Lubricants International, at the launch. He added, “By streamlining our offerings, we are making it easier for our partners to access the world-class technology they trust, allowing them to focus on driving their operations forward.”

    The PETRONAS Pro Series strengthens PLI’s broader lubricants portfolio, which serves mobility, industry, and future energy systems through its core brands: PETRONAS Syntium, PETRONAS Sprinta, PETRONAS Urania, PETRONAS Iona, PETRONAS Arbor, PETRONAS Tutela, and now PETRONAS Pro.

    Every product within the range is powered by PETRONAS Fluid Technology Solutions™, a proprietary technology platform developed through decades of global R&D and motorsports expertise. This ensures that the same innovation driving performance on the world’s toughest racetracks is adapted to meet the rigorous demands of real-world industrial applications.

    As part of its phased global rollout, the PETRONAS Pro Series is now available in India and Brazil, enabling business partners to begin introducing the enhanced range to their customers.
    Hashtag: #PETRONASLubricantsInternational #PLI #PETRONASPro #industrial #lubricants #technology

    The issuer is solely responsible for the content of this announcement.

    PETRONAS Lubricants International

    PETRONAS Lubricants International (PLI) is the global lubricants manufacturing and marketing arm of PETRONAS, Malaysia’s dynamic global energy group. Established in 2008, PLI manufactures and markets a full range of high-quality automotive and industrial lubricant products in over 100 markets internationally. Headquartered in Kuala Lumpur, PLI also has offices around the world including Turin, Belo Horizonte, Beijing, and Chicago. PLI is the technical resource behind PETRONAS’ partnership with the Mercedes-AMG PETRONAS Formula One Team, responsible for the design, development and delivery of the Fluid Technology Solutions™, which includes customised lubricants, fuels and transmission fluids to power the Silver Arrows.

    We are a progressive energy and solutions partner, enriching lives for a sustainable future. Our commitment remains to conduct and grow our business in ways that contribute positively to society and the environment.

    PLI is driving an aggressive business growth agenda as one of the leading global lubricants companies at the forefront of the industry, providing custom-made solutions for every need. For more information, please visit.

  • Vaseline sets a new standard for creator collaboration

    Vaseline sets a new standard for creator collaboration

    Building on the Cannes Lions Titanium-winning Vaseline Verified, Vaseline and Ogilvy Singapore launch Vaseline Originals — a first-of-its-kind product line that transforms community hacks into products, putting content creators at the centre of innovation.

    SINGAPORE – Media OutReach Newswire – 23 April 2026 – In a world where beauty trends are increasingly shaped by everyday creators, Vaseline is redefining its role from product maker to platform for its community. Rather than simply validating trends, the brand is now taking the next step by turning ideas from the community into real products and recognising the original voices who brought them to life.

    tmp_c22c8909-cab9-40f2-9320-8233214c79b9.png

    Introducing Vaseline Originals (OGs), a first-of-its-kind product line inspired by verified viral hacks and the voices behind them. Developed by Ogilvy Singapore for Unilever’s Vaseline, the campaign flips the script on how beauty products are made, turning real community ideas into actual products.

    “For years, creators have been reimagining what Vaseline jelly can do, often without recognition. This campaign is about giving credit where it’s due: acknowledging, celebrating and rewarding the people behind those ideas. More than a campaign, it signals how we want to build going forward with our community, not just for them,” said Nathalia Amadeu, Global Brand Director, Vaseline at Unilever.

    tmp_9503acec-7018-4f57-b029-db32f42d8f1d.jpeg


    From Hack to Shelf: Meet the Vaseline OGs

    At the heart of the campaign are two content creators who were among the early voices sharing hacks that helped shape the brand’s newest innovations.

    In 2008, beauty creator Jen Chae (@frmheadtotoe) shared a simple Vaseline brow tamer hack on her blog. Lauren Luke (@laurenluke_panacea81), one of YouTube’s earliest beauty creators, introduced her Vaseline primer hack, making beauty techniques more accessible to everyday users.

    Today, almost two decades later, their ideas have inspired actual Vaseline products. These include the Vaseline Brow Tamer, inspired by Jen Chae, and Vaseline All-In-One Primer & Highlighter Jelly, inspired by Lauren Luke. Beyond product innovation, the campaign recognises these content creators as Vaseline OGs and acknowledges their role in shaping ideas that have since become part of global beauty culture.

    Both products sold out within minutes during their TikTok Live debut on 30 March 2026, featuring both content creators.

    From Vaseline Verified to Vaseline Originals

    What began as individual beauty hacks has grown into a global movement, with more 3.5 million Vaseline hack-related posts shared online. This is a testament to the brand’s enduring role in everyday routines and conversations across generations.

    The campaign builds on Vaseline Verified, the brand’s award-winning effort that validated hacks shared by thousands and earned multiple Grand Prix awards, including the coveted Titanium Lion at Cannes Lions. Where Vaseline Verified proved what works, Vaseline Originals shines a spotlight on the people behind some of the most popular hacks.

    And this is just the beginning. The search for content creators behind other viral Vaseline hacks is ongoing. More individuals are set to be recognised and certified as Vaseline OGs, bringing more of the community into the brand’s future.

    Nicolas Courant, Chief Creative Officer at Ogilvy Singapore, said, “We started with a simple creative provocation: what if the best ideas were never in the boardroom, but already in people’s bedrooms and everyday routines? We traced how Vaseline was being used in culture back to its origins and found the OG creators who had been shaping these hacks long before they became mainstream. Vaseline Originals is a move from ownership to stewardship, honouring our OG content creators by sharing our success with them.”

    Aanchal Sethi, Asia Managing Director Unilever, Ogilvy Singapore said “Vaseline Originals represents a deliberate strategic shift in how we build this brand, moving from validating what the community creates to actively shaping and developing ideas inspired by them. The commercial signals have been unambiguous: products selling out in minutes, demand scaling with every drop. But what this campaign confirms goes beyond a single launch. It shows that community-led innovation isn’t just culturally resonant. It’s a growth engine. This is how Vaseline stays relevant for the next generation, and how we intend to keep building.”

    Link to campaign assets here.

    Campaign Credits
    Agencies: Ogilvy Singapore (Creative & PR), Edelman UK (PR), RADA (PR & Influencer), Acommerce (PR), PinPung (Influencer), Catch+Release (Research)
    Production Houses: Double Y (Film), Chameleon (Post-Production), Pop & Strange (Post-Production), Neon Sound (Music)
    Client: Unilever / Vaseline

    – Leandro Barreto, Chief Marketing Officer

    – Fernando Kahane, Global Brand Vice President, Vaseline

    – Nathalia Amadeu, Global Brand Director, Vaseline

    – Stella Megalou, Global Project Lead, Vaseline

    – Rebecca Thomas, Global Senior Manager Brand Public Relations

    – Shazan Zahir, Head of Beauty and Wellbeing Unilever International

    – Xingyun Tan, Assistant Brand Manager, Unilever International

    – Sarah Guia, Regional eCommerce Manager, Unilever International

    – Manali Deshmukh, Global R&D Lead, Vaseline, Unilever International

    – Manan Goel, Packaging Lead, Unilever International

    – Sabhya Gupta, SEA R&D Lead

    Agency: Ogilvy Singapore
    – Liz Taylor, Global Chief Creative Officer, Ogilvy

    – Reed Collins, Chief Creative Officer, Asia, Ogilvy

    – Nicolas Courant, Chief Creative Officer, Ogilvy Singapore

    – Marco Versolato, Chief Creative Officer, WPP@Unilever

    – Maggie Michella, Associate Creative Director, Art, Ogilvy Singapore

    – Elder Caldeira, Associate Creative Director, Art, Ogilvy Singapore

    – Nusrah Nizam, Junior Art Director, Creative, Ogilvy Singapore

    – Sneha Sanil, Junior Copywriter, Ogilvy Singapore

    – David Dahan, Global Client Lead, Unilever

    – Aanchal Sethi, Managing Director, Unilever

    – Nayna Kotian, Group Account Director, Ogilvy Singapore

    – Aurea Nonis, Account Manager, Ogilvy Singapore

    – Bok Jo-Ann, Project Manager, Ogilvy Singapore

    – Sumegha Rao, Chief Strategy Officer, WPP@Unilever

    – Shivendra Dikshit, Senior Strategy Director, Ogilvy Singapore

    – Mellita Angga, Senior Strategist, Ogilvy Singapore

    – James Baldwin, Head of Influencer, Asia – PR & Influence, Social, Ogilvy Singapore

    – Jesslyn Laiyenes, Manager, Influence, Ogilvy Singapore

    – Gerri Hamill, Head of Production

    – Carolyn Ong, Senior Integrated Producer

    – Siti Saleh, Project Manager

    Campaign Assets
    Links to original hacks:
    Jen Chae’s blog post: Clean & Natural Eyebrows Tutorial
    Lauren Luke’s YouTube video: Vaseline Primer Hack
    Follow the conversation: #VaselineOriginals #VaselineVerified

    Hashtag: #Ogilvy #Vaseline

    The issuer is solely responsible for the content of this announcement.