SINGAPORE – Media OutReach Newswire – 10 April 2026 – Modern beauty has a new enemy, and it’s right in our hands: the mobile phone. Endless scrolling keeps us hooked, but it also keeps our heads down. With content so addictive, one ends up spending hours slouching. So, all that main character power and energy vanish—replaced by slumping and hunching. Over time, posture slips, presence shrinks, and bold beauty follows. “Text neck” isn’t just a physical issue; it’s quietly changing how we carry ourselves.
LUX, the iconic global beauty brand, knows true radiance is about how you show up. That effortless “it girl” energy starts with posture. That’s why the brand is launching LUX Chin Up—a digital tool designed to tackle “Text Neck” and help women keep their heads high and their bold beauty even higher. It’s the perfect modern solution for the modern beauty problem.
“LUX always inspires women to boost their presence and own their beauty power,” said Gaurav Datta, Global Brand VP. “Our phones are amazing for self-expression, but there’s a catch. While they elevate our digital selves, they often shrink our real-world presence. That constant downward scroll quietly chips away at posture, poise, and bold beauty. With ‘Chin Up,’ we’re offering a simple way for women to realign, lift up, and step back into their power.”
LUX has a brilliantly simple, tech-forward solution. Forget complicated downloads or wearable tech. LUX Chin Up is a smart web page that taps into your phone’s own motion sensors. When used with the split-screen option, it stays on screen as a small tab, reminding you of the right angle to be maintained while you doomscroll.
The Sweet Spot: The tool encourages you to keep your screen at an optimal 90-degree angle.
The Gentle Nudge: If you start to slouch and the angle drops (and with it your head), the sensor detects it and the screen blinks, prompting you to raise your phone and go chin up.
The Reset: Straighten up, bring your phone back up and carry on scrolling with boldness.
LUX believes this can be an essential modern-day beauty ritual that extends beyond the shower to solve a modern-day problem. By habituating women to hold the right posture, LUX is naturally lifting their chins, opening their posture, and instantly restoring that vibrant, room-commanding presence. It’s a small shift that brings Main Character Beauty to life, on screen and off.
Make LUX Chin Up a habit, try it for a week and improve your posture. Visit lux.com/chinup
Hashtag: #LUXChinUp #LUX
The issuer is solely responsible for the content of this announcement.
About LUX
LUX has been celebrating beauty and femininity since 1925. We uphold beauty that doesn’t blend in. It’s bold, sassy, maximalist. We will continue to support efforts that will help women best express their Main Character Beauty.
About VML
VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. The agency is a leading global marketing and systems integration partner, specializing in creating innovative solutions for business transformation. VML is celebrated for its award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave™ Reports, which name WPP a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. VML’s global network is powered by 28,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
Soap giant LUX is bringing its cleansing power to social media feeds.
SINGAPORE – Media OutReach Newswire – 10 April 2026 – LUX has launched LUX My Algorithm, a new global initiative that reimagines the role of social media advertising by transforming ads into tools designed to influence the algorithms that shape what people see. Instead of simply competing for attention, the campaign introduces a new approach where advertising generates behavioural signals that can help redirect and diversify users’ feeds over time.
Developed in partnership with VML, the campaign transforms LUX’s ads into what it calls “algorithm cleansers”, content engineered to generate behavioural signals that help redirect and diversify users’ feeds over time.
Feeds aren’t as personal as they feel
Social media feeds are often seen as a reflection of personal taste. In reality, they are shaped by behaviour. Every pause, watch, save, or share becomes a signal that determines what appears next.
Over time, these signals can narrow feeds into repetitive loops, built not from what they actively choose, but from what they momentarily engage with.
While users may not fully control their feeds, they are constantly influencing them.
An ad that doesn’t just reach you, but teaches your algorithm
LUX’s approach is built on a simple shift in thinking. An ad is not just a message. It is a behavioural event.
Every interaction with an ad generates signals, and those signals influence the algorithm to evolve.
This is the first time a brand has designed advertising not just to influence people directly, but to influence the algorithms that shape what people see.
It also introduces a new dynamic between paid and organic content. Behaviours driven by ads can influence what platforms recommend beyond them.
From interruption to intervention
LUX My Algorithm turns advertising into something more active. Not just appearing in feeds, but acting on them.
Developed in consultation with algorithm experts, the campaign reflects a deeper understanding of how digital systems can be influenced through behaviour.
Dr. Catherine Ball, Scientist and Futurist, said: “This campaign is doing something fundamentally different. It repurposes advertising from interruption to intervention.”
From cleansing skin to cleansing feeds
The campaign extends LUX’s long-standing association with cleansing into the digital world. LUX My Algorithm addresses the accumulation of signals that shape content, mood, and self-expression over time.
Judy Zu, Global Brand Director, LUX, said: “LUX has always stood for self-expression. ‘My Algorithm’ starts from a simple truth: what we engage with shapes what we see, and how we feel. This is about helping people take a more intentional role in that process, and creating a more positive relationship with their feeds.”
Tested in real feeds
Before launching globally, LUX tested the idea through a real-world experiment. Participants engaged consistently with LUX content over time, resulting in observable shifts in their feeds as new recommendation patterns emerged.
As part of the campaign, LUX continues to document how feeds evolve through sustained interaction, observing how content exposure can gradually redirect and diversify.
A global rollout
Now live across seven markets, LUX My Algorithm spans multiple platforms through a mix of branded films, creator collaborations, and culturally responsive content, all designed to drive intentional engagement at scale.
In doing so, LUX is redefining advertising, turning social media ads into tools that influence not just what people think, but what they see next.
Hashtag: #LUX #LUXMyAlgorithm
The issuer is solely responsible for the content of this announcement.
About LUX
LUX has been celebrating beauty and femininity since 1925. We uphold beauty that doesn’t blend in. It’s bold, sassy, maximalist. We will continue to support efforts that will help women best express their Main Character Beauty.
About VML
VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. The agency is a leading global marketing and systems integration partner, specializing in creating innovative solutions for business transformation. VML is celebrated for its award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave™ Reports, which name WPP a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. VML’s global network is powered by 28,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 10 April 2026 – Snag bigger deals this April with the Shopee Superstar Brand Show, streaming from 8PM to 10PM on Shopee Live, from now till 29 April. Get a chance to interact with popular content creators such as Khairul Aming, Qin Qin, BosPami, and Afiq Rahim. Livestream viewers can look forward to 50% off livestream vouchers, Shopee-exclusive brand deals, and chances to win up to 150,000 Shopee Coins, all stackable with Free Shipping No Minimum Spend and platform vouchers, for even greater savings.
Shopee Superstar Brand Show
Don’t miss this Shopee Superstar Brand Show lineup:
1. 10 April: Khairulaming Brand
Khairul Aming, Malaysia’s best-known food content creator and founder of the Khairulaming Brand on Shopee, takes the spotlight with an exclusive live session, where he will share recipes featuring his hit Sambal Nyet and Dendeng. Fans can shop Sambal Nyet and Dendeng bundle deals during the show and be in the running to win a dine-in slot at Khairul Aming’s famed Rembayung restaurant (worth up to RM400) for four pax.
2. 11 April: DAZZLE ME x Qin Qin
Tune in to beauty content creator Qin Qin, known for her vibrant and trendy styles, as she highlights her top DAZZLE ME picks for different styles, from a natural, everyday glam to bold, statement looks. Enjoy up to 68% off on fan-favourite products like the DAZZLE ME Barbie Makeup Setting Spray (50ml) and Makeup Setting Spray (50ml & 100ml), and stand a chance to win exclusive prizes worth up to RM3,000 during the show.
3. 13 April: ANKER x BosPami
Join tech reviewer BosPami as he recommends must-have ANKER essentials for fast, stable, and reliable charging during business travel and daily commutes. Enjoy exclusive bundle deals of up to 8% off, including soundcore Liberty 5 earbuds, while selected 45W–160W chargers come with a complimentary cable. With selected powerbanks, shoppers can unlock a reduced price of RM400 for a160W charger, including the new ANKER Prime Charger (160W, 3 Ports, Smart Display), offering an all-in-one charging solution.
4. 14 April: Russell Taylors x Afiq Rahim
Loved for his down-to-earth family recipes, culinary content creator Afiq Rahim will showcase his favourite Russell Taylors kitchenware to elevate everyday cooking. Shoppers tuning into the livestream can unlock 12% off vouchers and exclusive rewards. With a minimum spend of RM300, shoppers will receive a free Russell Taylors Z1G Air Fryer (worth RM399.99), while selected iMix purchases qualify for a complimentary Russell Taylors x Hello Kitty Pressure Cooker (worth RM499.99).
Maximise Savings with Shopee Superstar Brand Show
From household and lifestyle essentials to fashion and electronics, the Shopee Superstar Brand Show brings together top brands, engaging livestreams, and special deals across categories. With 50% off livestream vouchers, exclusivebrand offers, and 150,000 Shopee Coins up for grabs, shoppers can unlock even more rewarding purchases.
Catch the full Shopee Superstar Brand Show lineup and discover exclusive offers here. Hashtag: #Shopee
The issuer is solely responsible for the content of this announcement.
About Shopee
Shopee is the largest pan-regional e-commerce platform in Southeast Asia and Taiwan, and is a leading platform in Brazil. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.
Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the digital economy, with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.
Shopee is part of Sea Limited (NYSE: SE), a global technology company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena, and Monee.
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 10 April 2026 – Nikmati tawaran lebih hebat April ini dengan Shopee Superstar Brand Show, yang berlangsung dari 8PM hingga 10PM di Shopee Live, mulai sekarang hingga 29 April. Pembeli juga berpeluang untuk berinteraksi dengan pencipta kandungan popular seperti Khairul Aming, Qin Qin, BosPami, dan Afiq Rahim. Penonton siaran langsung boleh menikmati baucar livestream diskaun 50%, tawaran eksklusif, serta peluang untuk memenangi sehingga 150,000 Shopee Coins. Semua ini boleh digabungkan dengan Baucar Penghantaran Percuma Tanpa Perbelanjaan Minimum dan baucar platform untuk penjimatan yang maksimum.
Shopee Superstar Brand Show
Jangan lepaskan Shopee Superstar Brand Show berikut:
1. 10 April: Khairulaming Brand
Khairul Aming, pencipta kandungan makanan terkenal Malaysia dan pengasas Khairulaming Brand di Shopee, tampil dengan sesi livestream eksklusif untuk berkongsi resipi menggunakan produk popular beliau iaitu, Sambal Nyet dan Dendeng. Peminat boleh mendapatkan tawaran bundle Sambal Nyet dan Dendeng sepanjang sesi ini, serta berpeluang memenangi pengalaman menjamu selera di restoran terkenal beliau, Rembayung(bernilai sehingga RM400) untuk empat orang.
2. 11 April: DAZZLE ME x Qin Qin
Sertai pencipta kandungan kecantikan Qin Qin, yang dikenali dengan personaliti ceria dan sentiasa mengikuti trend semasa, ketika beliau menampilkan pilihan terbaik DAZZLE ME untuk pelbagai solekan, daripada gaya harian yang natural hingga penampilan yang lebih berani. Nikmati diskaun sehingga68% untuk produk kegemaran ramai seperti DAZZLE ME Barbie Makeup Setting Spray (50ml) dan Makeup Setting Spray (50ml & 100ml), serta peluang memenangi hadiah eksklusif bernilai sehinggaRM3,000 sepanjang sesi.
3. 13 April: ANKER x BosPami
Ikuti pengulas teknologi BosPami yang akan berkongsi pilihan produk ANKER untuk pengecasan yang pantas, stabil dan boleh dipercayai, sesuai untuk kegunaan harian dan perjalanan. Nikmati tawaran bundle eksklusif sehingga 8% diskaun, termasuk soundcore Liberty 5 earbuds, manakala peranti pengecas terpilih45W–160W hadir dengan kabel percuma. Dengan pembelian powerbank terpilih, pembeli juga boleh mendapatkan peranti pengecas160W pada harga RM400, termasuk ANKER Prime Charger (160W, 3 Ports, Smart Display) untuk penyelesaian pengecasan serba lengkap.
4. 14 April: Russell Taylors x Afiq Rahim
Dikenali dengan resipi keluarga yang ringkas dan mudah diikuti, pencipta kandungan kulinari Afiq Rahim akan berkongsi pilihan peralatan dapur Russell Taylors kegemarannya untuk memudahkan penyediaan hidangan harian. Pembeli juga boleh menikmati baucar diskaun 12% serta ganjaran eksklusif sepanjang livestream. Dengan perbelanjaan minimumRM300, pembeli akan menerima Russell Taylors Z1G Air Fryer percuma (bernilai RM399.99), manakala pembelian iMix terpilih membolehkan pembeli menerima Russell Taylors x Hello Kitty Pressure Cooker percuma (bernilai RM499.99).
Maksimumkan Penjimatan dengan Shopee Superstar Brand Show
Daripada keperluan rumah dan gaya hidup hingga fesyen dan elektronik, Shopee Superstar Brand Show menghimpunkan jenama popular, livestream yang menarik serta tawaran istimewa merentas pelbagai kategori. Dengan baucar diskaun 50%, tawaran eksklusif dan peluang memenangi sehingga150,000 Shopee Coins, pembeli boleh menikmati pengalaman membeli-belah yang lebih berbaloi.
Tonton Shopee Superstar Brand Show dan terokai tawaran eksklusif di sini.
Hashtag: #Shopee
The issuer is solely responsible for the content of this announcement.
Mengenai Shopee
Shopee ialah platform e-dagang terbesar merentas rantau di Asia Tenggara dan Taiwan, serta merupakan salah satu platform terkemuka di Brazil. Shopee memacu ekosistem digital yang inklusif dan mampan dengan membantu perniagaan beralih ke platform digital serta mengembangkan kehadiran dalam talian mereka, selain memperluas akses orang ramai kepada perkhidmatan digital dan memperkasa komuniti tempatan.
Shopee menawarkan pengalaman membeli-belah yang mudah, selamat dan interaktif, dinikmati oleh jutaan pengguna setiap hari. Shopee juga merupakan penyumbang penting kepada ekonomi digital dengan komitmen kukuh untuk membantu jenama tempatan dan usahawan berkembang maju dalam e-dagang.
Shopee ialah sebahagian daripada Sea Limited (NYSE: SE), sebuah syarikat teknologi global. Misi Sea adalah untuk meningkatkan kualiti hidup pengguna dan perniagaan kecil melalui teknologi menerusi tiga perniagaan terasnya: Shopee, Garena dan Monee.
HO CHI MINH CITY, VIETNAM – Media OutReach Newswire – 10 April 2026 – Vinhomes Green Paradise – Can Gio is introducing a new concept to Vietnam’s real estate landscape: critical mass. Located immediately adjacent to a mega-city (Ho Chi Minh City), with nearly 3,000 hectares, an integrated all-in-one model, and a professional commitment to ESG principles, the developer is building not just a township, but a lasting legacy for both people and the planet.
Troy Griffiths, Deputy Managing Director of Savills Vietnam, underscored Vietnam’s growing prominence in Asia’s competitive investment landscape at the forum “Foreign Capital Inflows – Opportunities for Vietnam’s Real Estate Market”.
International experts have increasingly identified a defining distinction within Southeast Asia’s real estate landscape. While some countries host numerous fragmented, small-scale developments, the ability to achieve true critical mass – a fully integrated, large-scale urban ecosystem – remains rare.
Critical mass refers to master-planned environments where residential, educational, healthcare, retail, and leisure components coexist and are seamlessly linked by robust transport infrastructure. This model has become the defining competitive advantage of Vinhomes-led developments.
Simultaneously, ESG considerations have evolved from a compliance checkbox into a strategic differentiator, increasingly shaping capital allocation. Institutional investors are no longer driven solely by short-term yield but are prioritizing long-duration assets that demonstrate sustainability, resilience, and measurable societal impact.
Vietnam continues to stand out due to its stable political framework, consistent macroeconomic management, and strong FDI performance. In Q1 2026 alone, FDI inflows rose approximately 22% year-on-year, with Ho Chi Minh City recording an exceptional 220% surge. Experts at the forum reached a consensus: global capital is entering a new allocation cycle, concentrating in developments capable of generating intrinsic value through operational sustainability and integrated urban functionality.
The Rise of ESG-Driven Integrated Ecosystems
Geopolitical instability and energy market disruptions have accelerated demand for next-generation urban models, specifically green, smart, and sustainable mega-urban developments structured as holistic ecosystems. Stephen Higgins, Director of Capital Markets at Cushman & Wakefield, noted that contemporary capital flows increasingly target assets with sufficient scale to form comprehensive ecosystems, what he describes as “urban marvels.”
Vietnam holds a unique structural advantage: large-scale developments exceeding 1,000 hectares, common in emerging urban corridors, offer rare opportunities for fully integrated master planning, a scale virtually unattainable in many mature markets. ESG standards have become decisive in investment underwriting. While ESG gained traction in the early 2000s, its acceleration post-2020, following net-zero commitments by 2050, has been dramatic. In Vietnam, both investors and multinational tenants prioritize ESG-compliant assets for higher occupancy rate, lower operational risk, and long-term value preservation.
Although Vietnam remains at an early stage in ESG-aligned real estate, it benefits from a “late-mover advantage,” adopting global best practices without legacy constraints. Large-scale projects by established developers can create market-wide spillover effects, raising environmental standards, reinforcing social responsibility and setting new benchmarks for governance.
Infrastructure as the Anchor of Capital Allocation
As Griffiths emphasized, capital tends to “follow infrastructure.” Metro systems, ring roads, airports, and seaports reshape urban geography and redefine growth corridors. Areas once considered peripheral transform into economic hubs, while traditional centers may gradually lose dominance. This dynamic enables forward-looking investment based on anticipated infrastructure-driven value creation.
Can Gio exemplifies this shift. Historically constrained by limited connectivity, it remained excluded from previous growth cycles. However, with major infrastructure projects underway, market fundamentals are changing decisively. Griffiths noted that coastal destinations are globally competitive; to differentiate, Vietnam must offer compelling value in pricing, quality, and integrated experiences within master-planned estates. Few markets achieve the critical mass required for a fully self-sufficient urban ecosystem. Developments led by Vingroup, such as Vinhomes Green Paradise in Can Gio, provide residents with comprehensive amenities (education, healthcare, wellness, entertainment) within a unified urban framework, supported by strong transport connectivity, ensuring accessibility and long-term viability.
A Blueprint for Integrated Living: The Scale and Scope of Vinhomes Green Paradise
Against this backdrop, Vinhomes Green Paradise is emerging as a flagship next-generation asset in Asia. The convergence of evolving investment preferences and infrastructure expansion has created a clear blueprint: large-scale, integrated urban developments capable of sustaining long-term operations and diversified revenue streams.
Strategically located along over 13 kilometers of coastline, close to Ho Chi Minh City, the project serves both residential and tourism demand. Its scale, approximately 2,870 hectares, enables a fully integrated master plan combining residential zones, hospitality assets, commercial centers, and leisure facilities. This multi-layered revenue structure reduces reliance on capital appreciation alone, enhancing income stability, aligning closely with institutional investment criteria, particularly for long-term capital seeking predictable cash flows.
A defining feature is its adjacency to a UNESCO-recognized biosphere reserve, providing a strong foundation for ESG-aligned development. As global funds tighten sustainability requirements, projects balancing economic growth with environmental preservation hold distinct competitive advantage. Experts have drawn parallels between Vinhomes Green Paradise and global icons like Marina Bay Sands in Singapore and Palm Jumeirah in Dubai. Notably, no other location in Asia currently offers the conditions to replicate such a development so close to an existing major metropolis, positioning this project as a uniquely scarce asset.
Large conglomerates like Vingroup possess the execution capability to deliver such complexity, offering a diverse product mix, villas, high-end apartments, smart urban infrastructure, within a single ecosystem. Capital from markets such as Japan is increasingly focusing on Vietnam, seeking entry opportunities.
Vietnam is entering a new investment cycle, characterized by macroeconomic stability, accelerated infrastructure development, and rapid urbanization. These factors together create a strong gravitational pull for global capital. However, international capital is not merely seeking large markets, it seeks points of convergence where capital can be preserved and compounded over the long term.
In this context, Vinhomes Green Paradise is positioning itself as a new capital “sink” – where scale, location, ecosystem integration, and ESG alignment intersect. As often observed in early-stage investment cycles, the greatest advantages accrue to those who recognize structural growth patterns before they are fully priced into the market. Vietnam, and projects like Vinhomes Green Paradise, are increasingly entering this phase of asymmetric opportunity.
HONG KONG SAR – Media OutReach Newswire – 10 April 2026 – AilsynBio, an AI-driven drug discovery company, held an Innovative Project Cooperation Agreement Signing Ceremony today at the Hong Kong Science Park, announcing a project cooperation agreement with Dong-E-E-Jiao Co., Ltd. (000423.SZ). This partnership marks a profound cross-sector integration of Artificial Intelligence (AI) and traditional medicine, aiming to empower biopharmaceutical innovation through technological means.
The ceremony brought together influential leaders and experts from industry, academia, and research sectors, including senior representatives from China Resources Pharmaceutical Group, Hong Kong Science and Technology Parks Corporation (HKSTP), and The University of Hong Kong (HKU), to witness this significant milestone.
Dr. Bo Chen, Chief Scientific Officer of China Resources Pharmaceutical, noted:
“This collaboration with Dong-E-E-Jiao and AilsynBio is a key initiative for China Resources Pharmaceutical in advancing the modernization of Traditional Chinese Medicine (TCM). It represents a deep integration of industry, academia, and research in the field of ‘AI + TCM’ between Mainland China and Hong Kong. We look forward to leveraging scientific research and industrial resources from both regions to overcome the challenges of TCM’s mechanisms of action and to pave an innovative path for TCM to evolve from empirical medicine to evidence-based medicine.”
Mr. Liang Zheng, Vice President of Dong-E-E-Jiao, stated:
“As a core strategic product for Dong-E-E-Jiao, deepening the scientific value of Compound E-Jiao Syrup is crucial for our brand upgrade. This cooperation will strengthen the scientific foundation of our products in the field of women’s health, helping Dong-E-E-Jiao accelerate into a new stage of ‘reshaping TCM wisdom through technological innovation.’”
Mr. Pierre Wang, Managing Director of HKU Versitech Limited, stated:
“HKU Versitech is honored to witness this project cooperation between HKU spin-off AilsynBio Ltd. and China Resources Pharmaceutical subsidiary Dong-E E-Jiao, a partnership that exemplifies the successful translation of Hong Kong’s top-tier academic research into high-impact industrial applications. This cooperation will continue to serve as a vital catalyst for the company’s rapid international growth and its mission to scale cutting-edge biotechnology globally.”
Looking ahead, the two parties will focus on three key collaborative directions:
Advancing AI-driven innovation: Leveraging AilsynBio’s AI drug discovery platform to accelerate biopharmaceutical R&D processes.
Launching specialized research: Engaging in in-depth cooperation on the “Premature Ovarian Insufficiency (POI)” research project.
Promoting cross-border fusion: Exploring the integration of biotechnology, AI, and traditional medicine to jointly create a new paradigm for the health industry.
During the ceremony, AilsynBio and Dong-E-E-Jiao signed the agreement on behalf of their respective organizations. The signing was witnessed by Dr. Bo Chen, Chief Scientist of China Resources Pharmaceutical; Mr. Eric Or, Chief Ecosystem Development Officer of HKSTP; and Mr. Pierre Wang, Managing Director of HKU Versitech.
AilsynBio stated that this cooperation is not only a combination of cutting-edge technology and traditional medicine, but also a strategic layout for future healthcare innovation. By leveraging AI technology, the partnership aims to inject technological vitality into traditional medicine for the benefit of more patients.
The issuer is solely responsible for the content of this announcement.
About China Resources Pharmaceutical
China Resources Pharmaceutical Group Limited (Stock code: 03320.HK) stands as a premier, integrated pharmaceutical enterprise in China. Our comprehensive operations span the entire value chain, from R&D and manufacturing to distribution and retail. We host a robust portfolio of listed subsidiaries and maintain advanced innovation platforms dedicated to both chemical and biological pharmaceuticals. Our diverse products including chemical drugs, Traditional Chinese Medicine (TCM), biologics, health supplements, and medical devices, addressing a vast spectrum of therapeutic areas. We are the proud custodian of iconic brands such as “999”, “Dong-E-E-Jiao”, and “Jiangzhong”. Guided by our mission to “Safeguard Human Health and Enhance Quality of Life,” we are dedicated to evolving into a trusted, innovation-driven leader in pharmaceutical and healthcare sector.
About Dong-E E-Jiao
Dong-E E-Jiao Co., Ltd. (000423.SZ) is an enterprise engaged in the production and operation of E-Jiao and related products. As a subsidiary of state-owned China Resources Group, it is primarily involved in the R&D, production, and sales of E-Jiao and related Chinese patent medicines, health foods, and food products. The company, formerly known as Shandong Dong-E E-Jiao Factory, was established in 1952, listed on the Shenzhen Stock Exchange in 1996, and joined China Resources Group in 2005. The company houses the National Gelatin Traditional Chinese Medicine Engineering Technology Research Center and a postdoctoral research workstation. It is recognized as a National High-Tech Enterprise, a National Innovative Enterprise, a National Intangible Cultural Heritage Heritage Enterprise, and a National Traditional Chinese Medicine Culture Publicity and Education Base. Its products are sold not only in the domestic market but also in over 10 countries and regions, including Southeast Asia, Europe, and the Americas.
About AilsynBio
AilsynBio is an AI-native biotechnology company dedicated to the rational design of differentiated therapeutics. By combining artificial intelligence, physics-based modeling, and deep medicinal chemistry expertise, the company delivers end-to-end drug discovery solutions spanning novel target identification, mechanism-of-action elucidation, and lead design and optimization. Validated through collaborations with multiple top-tier pharmaceutical companies, AilsynBio’s technology offers industry-leading predictive accuracy and enables the delivery of IND-ready candidate molecules with greater efficiency, higher success rates, and a fraction of the time and cost required by conventional approaches.
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