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  • 祖龙娱乐发布2025年全年业绩

    精品化战略成效显著 女性向及策略卡牌赛道展现优异成绩

    技术创新实力彰显
    虚幻引擎5技术在游戏中落地应用

    财务摘要︰

    • 2025年收益为人民币1,304.4百万元,较2024年同期增长14.3%。其中,综合游戏发行及运营业务收益同比增长13.7%至人民币1,176.4百万元,占总收益的90.2%。

    • 2025年毛利为人民币923.7百万元,较2024年同期增长11.8%,毛利率为70.8%。

    • 2025年研发开支为人民币533.4百万元,较2024年同期保持相对稳定。销售及营销开支同比减少19.0%至人民币457.7百万元,主要由于年内持续优化投放支出策略以提高整体投放效率所致。

    • 2025年经调整亏损净额较2024年同期大幅收窄88.2%至人民币31.9百万元。主要由于《龙族:卡塞尔之门》和《踏风行》分别于2024年下半年和2025年上半年在中国大陆上线,及《以闪亮之名》于2025年内持续稳定的表现推动收益增加;以及年内销售及营销开支同比减少所致。

    营运摘要︰

    • 截至2025年全年业绩公告发布之日,集团在逾170个地区市场推出24款精品手游,支持14种语言的多个地区版本,产品矩阵包括MMORPG、女性向、策略卡牌、放置RPG和SLG等多种品类。

    – 超自由时尚女性向手游《以闪亮之名》在中国大陆地区上线以来,百余次跻身iOS游戏畅销榜前三十名,十五次冲入iOS游戏畅销榜前十名。游戏于2025年9月在韩国地区上线,上线24小时即登顶iOS和谷歌游戏免费榜双榜榜首,并获得iPad游戏免费榜第二名的好成绩。游戏于中国大陆地区2025年全年的平均DAU(日活跃用户数)超越2024年及2023年各年的平均DAU,2025年的项目利润亦高于2024年及2023年。

    – 策略卡牌类游戏《龙族:卡塞尔之门》在2025年暑期和周年庆期间的平均MAU及平均DAU较2025年上半年均实现显著增长,且十一假期期间DAU峰值再创新高。自2025年4月至今,游戏陆续在中国港澳台、东南亚及韩国地区上线。

    – MMORPG游戏《梦幻诛仙》和《龙族幻想》长线运营状态良好。《梦幻诛仙》2025年的流水规模与新增用户量创下2022年以来的全新峰值。

    产品储备︰

    • 为打造不同类型及多样化的游戏组合,集团预期于2026年至2028年期间在全球各地推出6款包括策略卡牌、女性向、动作射击及其他类型的游戏产品。

    – 项目G是一款基于知名小说和动画改编及开发的策略卡牌游戏。游戏IP以西方奇幻题材为背景,在全球拥有广泛的受众和巨大的号召力。

    – 项目K是一款使用虚幻引擎5制作的女性向游戏,致力于通过先进的3D视觉技术打造充满幻想的游戏体验。借助虚幻引擎出色的视觉技术,以及对女性玩家在游戏内容等方面体验偏好的深度理解,集团将精心打造这款全平台的女性向大作。

    香港 – Media OutReach Newswire – 2026年3月20日 – 祖龙娱乐有限公司(”祖龙娱乐“或”公司“,连同其附属公司,统称”集团“,股份代号:9990.HK)公布其截至2025年12月31日止年度(”年内“)之经审核年度业绩。

    2025年,祖龙娱乐录得收益为人民币1,304.4百万元,较截至2024年同期人民币1,141.1百万元增加14.3%,主要由于《龙族:卡塞尔之门》和《踏风行》分别于2024年下半年和2025年上半年在中国大陆上线,以及《以闪亮之名》于2025年内的表现持续稳定所致;其中,综合游戏发行及运营业务收益较截至2024年同期同比增长13.7%至人民币1,176.4百万元,占总收益的90.2%。2025年,集团毛利为人民币923.7百万元,较2024年同期同比增长11.8%,毛利率为70.8%。年内,集团研发开支为人民币533.4百万元,较2024年同期保持相对稳定。销售及营销开支减少19.0%至人民币457.7百万元,主要由于年内持续优化投放支出策略以提高整体投放效率所致。受上述因素综合影响,2025年集团经调整亏损净额较2024年同期大幅收窄88.2%至人民币31.9百万元。

    深入践行精品化及全球化战略,不断巩固核心赛道领先优势

    年内,集团持续贯彻精品化、全球化战略,在女性向和策略卡牌赛道取得了优异成绩。

    超自由时尚女性向手游《以闪亮之名》自2023年3月上线中国大陆地区以来,始终保持强劲的生命力,百余次跻身iOS游戏畅销榜前三十名,十五次冲入iOS游戏畅销榜前十名。年内,游戏与故宫宫苑、欢乐谷、《甄嬛传》、《魔卡少女樱》等开展形式多样的联动活动,在强化游戏自身IP价值的同时,构建起立体化、多元化的异业合作矩阵。与此同时,游戏深入挖掘蜀绣、羌绣、苗族银饰、白瓷等技艺背后的非遗文化内涵,构建起”科技+文化+情感”的非遗传承新范式,让玩家在虚拟的创意表达中,沉浸式感受非遗之美。游戏于中国大陆地区2025年全年的平均DAU(日活跃用户数)超越2024年及2023年各年的平均DAU,2025年的项目利润亦高于2024年及2023年。此外,游戏于2025年9月在韩国地区上线,上线24小时即登顶iOS和谷歌游戏免费榜双榜榜首,并获得iPad游戏免费榜第二名的好成绩。随后连续多日冲顶韩国地区iOS及谷歌总榜免费榜榜首,并且获得苹果编辑推荐。

    由虚幻引擎4打造的、根据《龙族》系列小说和动画改编开发的策略卡牌类游戏《龙族:卡塞尔之门》,2025年于中国大陆地区累计完成并上线约四十个版本。集团坚持数值和内容双主线运营,提高内容线迭代频率,并以赛季制及小游戏等玩法满足玩家的新鲜感与体验需求,通过与旺旺、敦煌、罗森、徐福记等开展多元联动,有效带动用户活跃度提升。游戏在中国大陆地区暑期和周年庆期间的平均MAU(月活跃用户数)及平均DAU相较2025年上半年都实现了显著的增长,且十一假期期间DAU峰值再创新高。2025年4月,游戏在中国港澳台地区上线,预下载阶段登顶iOS游戏免费榜榜首,并在半周年庆期间,连续9日位列中国台湾地区iOS游戏免费榜榜首。2025年8月及2026年3月,游戏陆续于东南亚地区及韩国上线。截至2025年度业绩公告之日,《龙族:卡塞尔之门》的全球累计注册用户数超过1000万人。

    技术创新驱动游戏产品力,多元产品布局构筑增长动能

    集团坚持以技术创新为核心引擎,使用虚幻引擎5技术在手游开发方面进行了诸多前沿尝试,与多家知名科技大厂进行紧密的技术合作。在产品适配性上,实现了与鸿蒙系统的突破性兼容,《以闪亮之名》成为首款搭载虚幻引擎且登陆鸿蒙平台的大型女性向手游,《龙族:卡塞尔之门》同样采用虚幻引擎开发并全面适配鸿蒙系统。在使用虚幻引擎5的在研项目中,集团在熟练运用Metahuman和MassAI等新技术于产品开发的基础上,更进行了深度的定制化和渲染改进。同时,集团积极推动智能NPC落地应用,深化AIGC与UGC融合创作,持续赋予游戏更强的动态生命力。其中,《以闪亮之名》全球形象代言人宠物”荔枝喵”上线智能对话和占卜功能,形成虚拟与现实互动的健康生态。此外,游戏匠心独运地将AIGC与服装DIY绘图玩法相融合,上线云图绘坊功能,让玩家更便利地创造独属服装,并以UGC和KOC社区生态建设为发力点,挖掘玩家的优质作品,促进玩家创作热情,借助内容裂变效应推动游戏触达更广泛的客群。

    与此同时,为打造不同类型及多样化的游戏组合,集团预期于2026年至2028年期间在全球各地推出6款包括策略卡牌、女性向、动作射击及其他类型的游戏产品。其中,项目G是一款基于知名小说和动画改编及开发的策略卡牌游戏。游戏IP以西方奇幻题材为背景,在全球拥有广泛的受众和巨大的号召力。项目K是一款使用虚幻引擎5制作的女性向游戏,致力于通过先进的3D视觉技术打造充满幻想的游戏体验。借助虚幻引擎出色的视觉技术,以及对女性玩家在游戏内容等方面体验偏好的深度理解,集团将精心打造这款全平台的女性向大作。

    组织焕新赋能研运一体,笃行实干践行社会责任

    研运一体是集团坚定的核心战略,为深入推进研运一体,集团完成组织架构的系统性优化与战略升级。打造出现象级女性向爆款游戏《以闪亮之名》的VVANNA工作室已于近期升级为独立事业部,形成更大的BU(Business Unit)结构,以更清晰的业务权责和更完善的资源支持体系保障女性向赛道的游戏产能。同时,集团决定成立专门的引擎技术支持部门,强化对游戏研发的技术支撑能力,集中优势资源为产品保驾护航。

    除持续强化内部架构优化、夯实自身经营实力外,集团于2025年对外亦持续践行企业社会责任。从2021年至今,集团的”鸿鹄筑梦”公益计划已走过5个年头。集团始终致力于改善偏远乡村学生的学习和生活条件,持续为乡村教育事业注入力量。并以”龙行公益”活动为纽带,为乡村教育发展添砖加瓦。

    展望未来,集团将继续深化业务布局,在聚焦优势赛道的同时,持续保持领先的技术优势,不断提高自发行效率,在坚持精品化、多品类、研运一体、全球化的核心战略基础上,力争实现企稳回升后的新一轮增长。

    The issuer is solely responsible for the content of this announcement.

    关于祖龙娱乐有限公司

    祖龙娱乐是中国领先的移动游戏公司,经历了二十余年研发经验的沉淀,始终秉持”成为世界顶级的游戏公司,持续开发各品类业内领先的精品游戏,为全球游戏玩家创造卓越的在线娱乐体验”的愿景。截至2025年12月31日,祖龙娱乐共推出了24款精品手游,在超过170个地区市场发行了可支持14种语言的多个地区版本,产品矩阵目前包括MMORPG、女性向、策略卡牌、放置RPG和SLG等多种品类。

  • 祖龙娱乐發佈2025年全年業績

    精品化戰略成效顯著 女性向及策略卡牌賽道展現優異成績

    技術創新實力彰顯虛幻引擎5技術在遊戲中落地應用

    財務摘要︰

    • 2025年收益為人民幣1,304.4百萬元,較2024年同期增長14.3%。其中,綜合遊戲發行及運營業務收益同比增長13.7%至人民幣1,176.4百萬元,佔總收益的90.2%。

    • 2025年毛利為人民幣923.7百萬元,較2024年同期增長11.8%,毛利率為70.8%。

    • 2025年研發開支為人民幣533.4百萬元,較2024年同期保持相對穩定。銷售及營銷開支同比減少19.0%至人民幣457.7百萬元,主要由於年內持續優化投放支出策略以提高整體投放效率所致。

    • 2025年經調整虧損淨額較2024年同期大幅收窄88.2%至人民幣31.9百萬元。主要由於《龍族:卡塞爾之門》和《踏風行》分別於2024年下半年和2025年上半年在中國大陸上線,及《以閃亮之名》於2025年內持續穩定的表現推動收益增加;以及年內銷售及營銷開支同比減少所致。

    營運摘要︰

    • 截至2025年全年業績公告發佈之日,集團在逾170個地區市場推出24款精品手遊,支持14種語言的多個地區版本,產品矩陣包括MMORPG、女性向、策略卡牌、放置RPG和SLG等多種品類。

    – 超自由時尚女性向手遊《以閃亮之名》在中國大陸地區上線以來,百餘次躋身iOS遊戲暢銷榜前三十名,十五次衝入iOS遊戲暢銷榜前十名。遊戲於2025年9月在韓國地區上線,上線24小時即登頂iOS和谷歌遊戲免費榜雙榜榜首,並獲得iPad遊戲免費榜第二名的好成績。遊戲於中國大陸地區2025年全年的平均DAU(日活躍用戶數)超越2024年及2023年各年的平均DAU,2025年的項目利潤亦高於2024年及2023年。

    – 策略卡牌類遊戲《龍族:卡塞爾之門》在2025年暑期和週年慶期間的平均MAU及平均DAU較2025年上半年均實現顯著增長,且十一假期期間DAU峰值再創新高。自2025年4月至今,遊戲陸續在中國港澳台、東南亞及韓國地區上線。

    – MMORPG遊戲《夢幻誅仙》和《龍族幻想》長線運營狀態良好。《夢幻誅仙》2025年的流水規模與新增用戶量創下2022年以來的全新峰值。

    產品儲備︰

    • 為打造不同類型及多樣化的遊戲組合,集團預期於2026年至2028年期間在全球各地推出6款包括策略卡牌、女性向、動作射擊及其他類型的遊戲產品。

    – 項目G是一款基於知名小說和動畫改編及開發的策略卡牌遊戲。遊戲IP以西方奇幻題材為背景,在全球擁有廣泛的受眾和巨大的號召力。

    – 項目K是一款使用虛幻引擎5製作的女性向遊戲,致力於通過先進的3D視覺技術打造充滿幻想的遊戲體驗。借助虛幻引擎出色的視覺技術,以及對女性玩家在遊戲內容等方面體驗偏好的深度理解,集團將精心打造這款全平台的女性向大作。

    香港 – Media OutReach Newswire – 2026年3月20日 – 祖龙娱乐有限公司(「祖龙娱乐」或「公司」,連同其附屬公司,統稱「集團」,股份代號:9990.HK)公佈其截至2025年12月31日止年度(「年內」)之經審核年度業績。

    2025年,祖龙娱乐錄得收益為人民幣1,304.4百萬元,較截至2024年同期人民幣1,141.1百萬元增加14.3%,主要由於《龍族:卡塞爾之門》和《踏風行》分別於2024年下半年和2025年上半年在中國大陸上線,以及《以閃亮之名》於2025年內的表現持續穩定所致;其中,綜合遊戲發行及運營業務收益較截至2024年同期同比增長13.7%至人民幣1,176.4百萬元,佔總收益的90.2%。2025年,集團毛利為人民幣923.7百萬元,較2024年同期同比增長11.8%,毛利率為70.8%。年內,集團研發開支為人民幣533.4百萬元,較2024年同期保持相對穩定。銷售及營銷開支減少19.0%至人民幣457.7百萬元,主要由於年內持續優化投放支出策略以提高整體投放效率所致。受上述因素綜合影響,2025年集團經調整虧損淨額較2024年同期大幅收窄88.2%至人民幣31.9百萬元。

    深入踐行精品化及全球化戰略,不斷鞏固核心賽道領先優勢

    年內,集團持續貫徹精品化、全球化戰略,在女性向和策略卡牌賽道取得了優異成績。

    超自由時尚女性向手遊《以閃亮之名》自2023年3月上線中國大陸地區以來,始終保持強勁的生命力,百餘次躋身iOS遊戲暢銷榜前三十名,十五次衝入iOS遊戲暢銷榜前十名。年內,遊戲與故宮宮苑、歡樂谷、《甄嬛傳》、《魔卡少女櫻》等開展形式多樣的聯動活動,在強化遊戲自身IP價值的同時,構建起立體化、多元化的異業合作矩陣。與此同時,遊戲深入挖掘蜀繡、羌繡、苗族銀飾、白瓷等技藝背後的非遺文化內涵,構建起「科技+文化+情感」的非遺傳承新範式,讓玩家在虛擬的創意表達中,沉浸式感受非遺之美。遊戲於中國大陸地區2025年全年的平均DAU(日活躍用戶數)超越2024年及2023年各年的平均DAU,2025年的項目利潤亦高於2024年及2023年。此外,遊戲於2025年9月在韓國地區上線,上線24小時即登頂iOS和谷歌遊戲免費榜雙榜榜首,並獲得iPad遊戲免費榜第二名的好成績。隨後連續多日衝頂韓國地區iOS及谷歌總榜免費榜榜首,並且獲得蘋果編輯推薦。

    由虛幻引擎4打造的、根據《龍族》系列小說和動畫改編開發的策略卡牌類遊戲《龍族:卡塞爾之門》,2025年於中國大陸地區累計完成並上線約四十個版本。集團堅持數值和內容雙主線運營,提高內容線迭代頻率,並以賽季制及小遊戲等玩法滿足玩家的新鮮感與體驗需求,通過與旺旺、敦煌、羅森、徐福記等開展多元聯動,有效帶動用戶活躍度提升。遊戲在中國大陸地區暑期和週年慶期間的平均MAU(月活躍用戶數)及平均DAU相較2025年上半年都實現了顯著的增長,且十一假期期間DAU峰值再創新高。2025年4月,遊戲在中國港澳台地區上線,預下載階段登頂iOS遊戲免費榜榜首,並在半周年慶期間,連續9日位列中國台灣地區iOS遊戲免費榜榜首。2025年8月及2026年3月,遊戲陸續於東南亞地區及韓國上線。截至2025年度業績公告之日,《龍族:卡塞爾之門》的全球累計註冊用戶數超過1000萬人。

    技術創新驅動遊戲產品力,多元產品佈局構築增長動能

    集團堅持以技術創新為核心引擎,使用虛幻引擎5技術在手遊開發方面進行了諸多前沿嘗試,與多家知名科技大廠進行緊密的技術合作。在產品適配性上,實現了與鴻蒙系統的突破性兼容,《以閃亮之名》成為首款搭載虛幻引擎且登陸鴻蒙平台的大型女性向手遊,《龍族:卡塞爾之門》同樣採用虛幻引擎開發並全面適配鴻蒙系統。在使用虛幻引擎5的在研項目中,集團在熟練運用Metahuman和MassAI等新技術於產品開發的基礎上,更進行了深度的定制化和渲染改進。同時,集團積極推動智能NPC落地應用,深化AIGC與UGC融合創作,持續賦予遊戲更強的動態生命力。其中,《以閃亮之名》全球形象代言人寵物「荔枝喵」上線智慧對話和占卜功能,形成虛擬與現實互動的健康生態。此外,遊戲匠心獨運地將AIGC與服裝DIY繪圖玩法相融合,上線雲圖繪坊功能,讓玩家更便利地創造獨屬服裝,並以UGC和KOC社區生態建設為發力點,挖掘玩家的優質作品,促進玩家創作熱情,借助內容裂變效應推動遊戲觸達更廣泛的客群。

    與此同時,為打造不同類型及多樣化的遊戲組合,集團預期於2026年至2028年期間在全球各地推出6款包括策略卡牌、女性向、動作射擊及其他類型的遊戲產品。其中,項目G是一款基於知名小說和動畫改編及開發的策略卡牌遊戲。遊戲IP以西方奇幻題材為背景,在全球擁有廣泛的受眾和巨大的號召力。項目K是一款使用虛幻引擎5製作的女性向遊戲,致力於通過先進的3D視覺技術打造充滿幻想的遊戲體驗。借助虛幻引擎出色的視覺技術,以及對女性玩家在遊戲內容等方面體驗偏好的深度理解,集團將精心打造这款全平台的女性向大作。

    組織煥新賦能研運一體,篤行實幹踐行社會責任

    研運一體是集團堅定的核心戰略,為深入推進研運一體,集團完成組織架構的系統性優化與戰略升級。打造出現象級女性向爆款遊戲《以閃亮之名》的VVANNA工作室已於近期升級為獨立事業部,形成更大的BU(Business Unit)結構,以更清晰的業務權責和更完善的資源支持體係保障女性向賽道的遊戲產能。同時,集團決定成立專門的引擎技術支持部門,強化對遊戲研發的技術支撐能力,集中優勢資源為產品保駕護航。

    除持續強化內部架構優化、夯實自身經營實力外,集團於2025年對外亦持續踐行企業社會責任。從2021年至今,集團的「鴻鵠築夢」公益計劃已走過5個年頭。集團始終致力於改善偏遠鄉村學生的學習和生活條件,持續為鄉村教育事業注入力量。並以「龍行公益」活動為紐帶,為鄉村教育發展添磚加瓦。

    展望未來,集團將繼續深化業務佈局,在聚焦優勢賽道的同時,持續保持領先的技術優勢,不斷提高自發行效率,在堅持精品化、多品類、研運一體、全球化的核心戰略基礎上,力爭實現企穩回升後的新一輪增長。

    The issuer is solely responsible for the content of this announcement.

    關於祖龙娱乐有限公司

    祖龙娱乐是中國領先的移動遊戲公司,經歷了二十餘年研發經驗的沉澱,始終秉 持「成為世界頂級的遊戲公司,持續開發各品類業內領先的精品遊戲,為全球遊 戲玩家創造卓越的在線娛樂體驗」的願景。截至2025年12月31日,祖龙娱乐共推出了24款精品手遊,在超過170個地區市場發行了可支持14種語言的多個地區版本,產品矩陣目前包括MMORPG、女性向、策略卡牌、放置RPG和SLG等多種品類。

  • Wealth for Good in Hong Kong Summit to be held next Tuesday to chart new milestone in global family office succession

    HONG KONG SAR – Media OutReach Newswire – 20 March 2026 – The Government announced that the Wealth for Good in Hong Kong (WGHK) Summit will return next Tuesday (March 24). Under the theme “Building Lasting Legacies”, this year’s summit in its fourth edition highlights the wave brought by continuous growth of family office assets and generational wealth transition in recent years. In addition to serving as an exchange platform for overseas, Mainland and local family office decision-makers and successors, the WGHK Summit is also an occasion for them to experience firsthand how Hong Kong leverages its solid financial foundation to facilitate wealth succession and value appreciation.

    Co-organised by the Financial Services and the Treasury Bureau and Invest Hong Kong (InvestHK), the WGHK Summit will once again convene influential family office decision-makers and successors from around the world in Hong Kong. Participants from Asia, Europe, the Americas, Oceania, the Middle East, and Africa will join attendees from the Chinese Mainland and Hong Kong in insightful sharing. This year’s summit is going to showcase Hong Kong’s profound strengths and development potential through three core themes: “Strategic Asset Management for Family Legacy”, “Cultural Value Foundation for a Thriving Market”, and “Smart Tech Innovation Driving Capital Appreciation”. A number of heavyweight speakers will inspire the participants with their visionary thinking on the future of the family office ecosystem.

    Nowadays, quite a number of family offices are deepening their philanthropic endeavours. Taking advantage of Hong Kong’s diverse and vibrant philanthropic ecosystem, a special fireside chat on “Sports and Philanthropy” is set for the summit to explore how sports and philanthropy can work together to create positive value for society.

    The Secretary for Financial Services and the Treasury, Mr Christopher Hui, said, “The global landscape is evolving fast these days with geopolitics getting more complex. There has never been a better time for hosting the WGHK Summit than now to give family offices looking for diversified allocation and risk dispersion an occasion to connect with each other and explore opportunities. Hong Kong offers a highly favourable development environment with numerous potential and predictability for family offices, underpinned by our diversified international financial markets coupled with resilience, robust and transparent legal and tax systems, world-class financial and professional services, and well-developed ecosystems for philanthropy, arts, and innovation. The WGHK Summit is a flagship event hosted by our Government to showcase to the global wealth owners the unique advantages of this city. We will continue to consolidate Hong Kong’s leading position as a family wealth hub in the Asia-Pacific region, and adopt a multipronged approach to keep fostering the development of the family office sector through measures in areas such as tax concessions, talent attraction, investment facilitation and building of an ecosystem. All these will make Hong Kong even more attractive in all aspects to global family capital, positioning this city as the most preferred platform for ultra-high-net-worth families worldwide to manage their cross-border wealth.”

    The Director-General of Investment Promotion at InvestHK, Ms Alpha Lau, noted, “According to the latest market study, the number of single-family offices in Hong Kong surpassed 3 380 by the end of 2025, reflecting a growth of over 25 per cent in two years – a testament to Hong Kong’s attractiveness as a global family office hub. The WGHK Summit serves as a pivotal platform for Hong Kong to deepen connections with the global family office community and foster cross-border collaboration. Against the backdrop of increasing trend of reallocation of global capital toward Asia, alongside rising trade protectionism and geopolitical uncertainty, Hong Kong will continue to leverage its unique advantage of enjoying strong support from the motherland and being closely connected to the world. We will provide global families with a predictable, one-stop environment for establishing a presence and operating in Hong Kong, helping them capture growth opportunities on the Chinese Mainland and in Asia, and steadily advancing long-term investment and multi-generational succession through diversified asset allocation and professional risk management.”

    The WGHK Summit will feature a distinguished line-up of guest speakers:

    • Dr Han Bicheng – Founder and Chief Executive Officer (CEO), BrainCo
    • Mr Maximilian Kaufmann – Representative of Major Shareholder of Leica Camera AG
    • Mr William Heinecke – Founder and Chairman, Minor International PCL
    • Mr François Pictet – Managing Partner, Pictet Group
    • Mr Yao Ming – Founder of Yao Foundation; Former Chairman of Chinese Basketball Association; NBA All-Star
    • Mr Qiu Heng – Chief Marketing Officer, AgiBot
    • Ms Irene Lee – Chairman, Hysan Development Company Limited
    • Dr Ren Feng – Co-CEO and Chief Scientific Officer, Insilico Medicine
    • Mr Wesley Ng – CEO and Co-founder, CASETiFY
    • Mr Winfried Engelbrecht-Bresges – CEO, The Hong Kong Jockey Club; and
    • Mr Michael Wilding – Group Chief Operating Officer, ZURU Group

    Beyond the WGHK Summit, the Milken Institute and Bloomberg LP (Bloomberg) will also host the Global Investors’ Symposium (March 23) and the Family Office Forum (March 25) respectively in the same week, focusing on wealth management and global investment trends. The synergy generated by these three major forums will showcase Hong Kong’s unique charm in the family office landscape to the fullest to international capital, allowing participants to interact, exchange ideas, and explore opportunities together in Hong Kong.
    Hashtag: #WGHK

    The issuer is solely responsible for the content of this announcement.

  • Phuket Strengthens Position as a Secure International Residential Destination for Global Families

    Phuket Strengthens Position as a Secure International Residential Destination for Global Families

    Growing international demand, strengthened long-haul connectivity, and the continued evolution of Laguna Phuket are reinforcing Thailand’s largest island as a stable, private, and internationally accessible place to live and invest.

    PHUKET, THAILAND – Media OutReach Newswire – 20 March 2026 – Phuket’s evolution from a world-renowned holiday island into a mature international residential community is entering a new phase, supported by expanding long-haul connectivity and sustained global confidence in Thailand as a safe and welcoming destination.

    Phuket Strengthens Position as a Secure International Residential Destination for Global Families

    The island has recorded consistent growth in long-term residents and international property buyers, reflecting a broader shift among globally mobile families seeking stability, quality of life and secure residency pathways. Phuket offers privacy, natural beauty and international-standard infrastructure within a country known for hospitality and political stability.

    Thailand welcomed more than 35 million international visitors in 2025. Long-haul arrivals exceeded 11 million, rising 13% year-on-year and generating approximately 668 billion baht in tourism revenue. Despite short-term geopolitical fluctuations, long-term demand for Thailand as a stable and accessible destination has remained resilient.

    Connectivity continues to strengthen with new direct long-haul services from Europe, including Paris, London and Scandinavia. Improved access is driving interest in extended stays, family relocation and residential investment, as visitors increasingly explore long-term living options.

    Phuket offers international-standard healthcare, leading international schools, yacht marinas, championship golf courses and well-developed infrastructure. High-speed connectivity and direct air links to more than 80 cities ensure seamless access to global business and travel networks while maintaining privacy and lifestyle comfort.

    Industry research ranks Phuket among the world’s leading destinations for branded residences, alongside Dubai, Miami and New York. Foreign buyers account for more than 60% of condominium purchases, underscoring sustained international confidence.

    Thailand’s structured long-term visa framework provides renewable residency pathways for retirees, investors, entrepreneurs and remote professionals. For buyers of select premium residences, Banyan Group facilitates Thailand Elite long-term residency visas, offering multi-year entry privileges.

    At the centre of this evolution is Laguna Phuket, developed by Banyan Group. Over 35 years it has grown into one of Asia’s most established integrated resort and residential communities. Spanning more than 1,000 acres along Bang Tao Beach, Laguna Phuket includes six hotels, an award-winning golf course, wellness facilities, RAVA beach club and more than 3,000 branded residences linked by scenic lagoons. Residents from over 70 nationalities call it home.

    The next phase includes approximately 5,000 additional residences across Laguna Phuket and neighbouring Laguna Lakelands, reflecting sustained confidence in Phuket’s long-term residential future.

    Banyan Group Residences, ranked fifth worldwide and number one in Asia in branded residences, plans to launch approximately US$1 billion in new residential projects in Phuket, reinforcing its commitment to the island’s continued development.

    Phuket today represents more than a luxury retreat. It has matured into a secure, internationally integrated residential market offering stability, privacy and long-term clarity for globally minded families.
    Hashtag: #BanyanGroup

    The issuer is solely responsible for the content of this announcement.

  • Phuket Sees Increasing Number of Americans Looking to Buy Property for Lifestyle and Investment

    Phuket Sees Increasing Number of Americans Looking to Buy Property for Lifestyle and Investment

    Growing international demand, strengthened long-haul connectivity, and the continued evolution of Laguna Phuket are reinforcing Thailand’s largest island as a secure, globally connected and structurally mature place to live and invest.

    PHUKET, THAILAND – Media OutReach Newswire – 20 March 2026 – Phuket’s transformation from a leisure destination into an established international residential market continues to gain momentum, supported by expanding air connectivity and rising interest from globally mobile investors and families.

    Phuket Sees Increasing Number of Americans Looking to Buy Property for Lifestyle and Investment

    The island has seen steady growth in long-term residents and international property buyers, reflecting a broader shift toward geographic diversification and lifestyle-driven asset allocation. Increasingly, Americans are exploring markets that combine quality of life with infrastructure reliability and clear long-term residency pathways.

    Compared with many major U.S. coastal cities, Phuket offers significantly lower living costs while maintaining international-standard healthcare, hospitality infrastructure and strong global connectivity.

    Thailand welcomed more than 35 million international visitors in 2025, including approximately 1.2 million from the United States. Long-haul arrivals exceeded 11 million, up 13% year-on-year and generating approximately 668 billion baht in tourism revenue, underscoring continued international confidence.

    Thailand is accessible from the U.S. via major hubs including Tokyo, Seoul, Hong Kong, Singapore and Bangkok, with travel times comparable to many trans-Pacific routes. Expanding airline networks are further improving access through key Asian gateways.

    Improved connectivity is driving interest in extended stays, remote work flexibility and international property ownership, with more visitors exploring long-term residency alongside leisure travel.

    Phuket offers international-standard healthcare, leading international schools, yacht marinas, championship golf courses, premium retail and dining, and reliable high-speed connectivity. The island combines resort-style living with the infrastructure required for full-time residence.

    Industry research ranks Phuket among the world’s leading destinations for branded residences, alongside Dubai, Miami and New York. Foreign buyers account for more than 60% of prime condominium purchases, reflecting broad global participation. Direct air links to more than 80 cities reinforce integration into global travel networks.

    Thailand’s long-term visa framework provides renewable pathways for retirees, investors, entrepreneurs and remote professionals. For buyers of select premium residences, Banyan Group facilitates Thailand Elite long-term residency visas, aligning property ownership with multi-year entry privileges.

    At the centre of this evolution is Laguna Phuket, developed by Banyan Group. Over 35 years it has grown into one of Asia’s most established integrated resort and residential communities. Spanning more than 1,000 acres along Bang Tao Beach, it includes six hotels, an award-winning golf course, wellness facilities, RAVA beach club and more than 3,000 branded residences. Approximately 5,000 additional residences are planned across Laguna Phuket and neighbouring Laguna Lakelands.

    Banyan Group Residences, ranked fifth worldwide and number one in Asia in branded residences, plans to launch approximately US$1 billion in new residential projects in Phuket.

    Phuket today represents more than a resort destination. It has matured into a stable, internationally integrated residential market offering infrastructure reliability and long-term growth potential for American families and investors seeking global diversification.
    Hashtag: #BanyanGroup

    The issuer is solely responsible for the content of this announcement.

    About Laguna Phuket

    Laguna Phuket is Asia’s premier integrated resort destination, set against the stunning backdrop of the Andaman Sea. Spanning over 1,000 acres, the resort features six luxury hotels, an award-winning 18-hole golf course, fine dining, luxury spas, and branded residences.

    Guests benefit from complimentary shuttle services, a cashless payment system, and access to world-class recreational and wellness facilities. The property division offers a range of residences, apartments, and villas, perfect for those seeking permanent homes or investment opportunities.

    About Banyan Group

    Banyan Group (“Banyan Tree Holdings Limited” or the “Group” – SGX: B58) is an independent, global hospitality company with purpose. The Group prides itself on its pioneering spirit, design-led experiences and commitment to responsible stewardship. Its extensive portfolio spans more than 100 properties, over 140 spas and galleries, and 20 plus branded residences in over 20 countries. Comprising 12 global brands, including the flagship brand Banyan Tree, each distinct yet united under the experiential membership programme with Banyan. The founding ethos of “Embracing the Environment, Empowering People” is embodied through the Banyan Global Foundation and Banyan Management Academy. Banyan Group is committed to remaining the leading advocate of sustainable travel, with a focus on regenerative tourism and innovative programmes that elevate the guest experience.

    About Banyan Group Residences

    is the property development arm of leading hospitality pioneer the Banyan Group, which is listed on the stock exchanges of Thailand and Singapore. With over 35 years of development experience and an impressive portfolio of residential brands to suit different lifestyles and budgets, it is Thailand’s leading lifestyle property developer with a strong and increasingly international pipeline of projects. The group’s main residential brands are the flagship luxury Banyan Tree Residences as well as Angsana Residences, Dhawa Residences, Garrya Residences, Laguna Residences, Cassia Residences, Skypark and the pioneering new Laguna Lakelands.

  • NBA và Coca-Cola công bố quan hệ đối tác chiến lược toàn cầu trong nhiều năm

    NBA và Coca-Cola công bố quan hệ đối tác chiến lược toàn cầu trong nhiều năm

    Sprite trở lại với tư cách là Nước giải khát chính thức của giải đấu trên toàn thế giới

    NEW YORK, HOA KỲ – Media OutReach Newswire – Ngày 20/3/2026 – Hiệp hội Bóng rổ Quốc gia (NBA) và Công ty Coca-Cola hôm nay đã chính thức công bố thỏa thuận hợp tác mới trong hoạt động marketing trên toàn cầu, theo đó, mang nhãn hàng Sprite® quay trở lại với vai trò là Đối tác Nước giải khát chính thức toàn cầu của giải NBA.

    Sprite x NBA Image

    Thỏa thuận này đánh dấu sự trở lại của một trong những hoạt động hợp tác thương hiệu mang tính biểu tượng nhất của NBA, tái hợp hai tên tuổi đã có mối liên kết sâu sắc với văn hóa bóng rổ trong nhiều thập kỷ. Sprite, thương hiệu nước giải khát chanh–lime hàng đầu thế giới, sẽ trở thành đối tác nước giải khát độc quyền của NBA trên phạm vi toàn cầu.

    Công ty Coca-Cola lần đầu hợp tác với NBA vào năm 1986, và trong gần ba thập kỷ, Sprite đã góp phần định hình cách thức bóng rổ kết nối với người mộ điệu bằng thể thao, âm nhạc và thời trang cũng như sự thể hiện cá tính. Từ tầm ảnh hưởng văn hóa của chiến dịch “Obey Your Thirst” (Lắng nghe cơn khát của bạn) tại Bắc Mỹ, đến các giải bóng rổ đường phố (streetball) ở châu Á, những dự án hợp tác với sự tham gia dẫn dắt của các cầu thủ tại Mỹ Latinh, và các phong trào văn hóa tại châu Âu và châu Phi, di sản của Sprite trong văn hóa bóng rổ được kế tục và trải dài qua nhiều thế hệ và châu lục. Sprite cũng từng là nhà tài trợ chính cho cuộc thi Slam Dunk tại NBA All-Star từ năm 2003 đến 2016. Sprite và NBA đã cùng nhau góp phần định hình cách thức các thương hiệu xuất hiện một cách chân thực trong văn hóa xoay quanh môn thể thao này.

    Kerry Tatlock, Phó Chủ tịch Điều hành phụ trách Quan hệ Đối tác Marketing Toàn cầu và Truyền thông của NBA cho biết: “Sprite luôn là một thương hiệu tôn vinh cá tính và sự thể hiện bản thân – những giá trị có sự cộng hưởng mạnh mẽ với người yêu thích môn bóng rổ trên toàn thế giới. Chúng tôi rất vui mừng được chào đón Sprite trở lại gia đình NBA và mong chờ được cùng làm việc với thương hiệu nhằm tạo ra những con đường trải nghiệm mới cho người hâm mộ trải nghiệm môn thể thao này.”

    Manolo Arroyo, Phó Chủ tịch Điều hành kiêm Giám đốc Marketing Toàn cầu của Coca-Cola Company chia sẻ: “Bóng rổ là một phần cốt lõi trong DNA của Sprite. Việc tái hợp với NBA là để cùng nhau kiến tạo tương lai, trong đó thử nghiệm các trải nghiệm mới cho người hâm mộ, khám phá các format mới nổi và tiếp cận thế hệ tiếp theo theo cách riêng của họ. Bóng rổ không chỉ là một môn thể thao, đó là một động lực văn hóa toàn cầu, và Sprite, cùng với NBA, sẽ góp phần tạo nên những khoảnh khắc và kỷ niệm thúc đẩy động lực này.”

    Tiếp tục củng cố cam kết với các vận động viên thể hiện cá tính mạnh mẽ và sự khác biệt, Sprite phát triển mối quan hệ hiện có với Anthony Edwards — Cầu thủ xuất sắc nhất (MVP) của NBA All-Star Game 2026. Edwards đại diện cho thế hệ ngôi sao toàn cầu mới, có sức ảnh hưởng vượt ra ngoài sân đấu, giúp anh trở thành đối tác lý tưởng của Sprite.

    Anthony Edwards, hậu vệ của Minnesota Timberwolves chia sẻ: “Tôi thích việc Sprite luôn là một thương hiệu khuyến khích bạn làm mọi thứ theo cách của riêng mình. Được trở thành một phần của quan hệ hợp tác huyền thoại giữa Sprite và NBA là điều tuyệt vời. Tôi rất hào hứng khi đại diện cho thương hiệu và truyền cảm hứng cho thế hệ tiếp theo về sức mạnh của việc sống đúng với bản thân.”

    Theo thỏa thuận mới, Sprite sẽ xuất hiện tại các sự kiện toàn cầu lớn nhất của NBA, bao gồm những cột mốc quan trọng của giải đấu cũng như các sự kiện quốc tế như NBA Global Games. Thông qua hợp tác này, người hâm mộ sẽ được trải nghiệm các hoạt động tương tác sống động, chuỗi nội dung riêng trên các nền tảng của NBA và các chương trình khuyến mãi độc quyền giúp họ gần gũi hơn với cộng đồng mộ điệu giải NBA.

    Sự hợp tác được tái thiết này cũng dựa trên đà phát triển gần đây, bao gồm hoạt động ra mắt các lon Sprite phiên bản giới hạn mang thương hiệu đồng hợp tác với một số đội NBA tại các thị trường đang tham gia – mang đến cho người hâm mộ những cách thức mới để thể hiện tình yêu đội bóng và niềm tự hào khu vực. Thông qua một số chiến dịch marketing toàn cầu tích hợp, ưu tiên nội dung số, chương trình bán lẻ và trải nghiệm người hâm mộ tại địa phương, Sprite sẽ kết nối năng lượng của bóng rổ với cảm giác giải khát đỉnh cao. Mối quan hệ hợp tác này cũng tiếp nối các kết nối hiện có giữa Sprite và hệ sinh thái NBA, bao gồm quan hệ hợp tác với 17 đội bóng NBA.

    Hashtag: #NBA #Cocacola

    The issuer is solely responsible for the content of this announcement.

    Giới thiệu về NBA

    Hiệp hội Bóng rổ Quốc gia (NBA) là một tổ chức thể thao và truyền thông toàn cầu với sứ mệnh truyền cảm hứng và kết nối mọi người trên khắp thế giới thông qua sức mạnh của bóng rổ. Hoạt động tập trung với năm giải đấu thể thao chuyên nghiệp gồm: NBA, WNBA, NBA G League, NBA 2K League và Basketball Africa League, NBA đã tạo dựng được sự hiện diện quốc tế tầm vóc với các trận đấu và chương trình phát sóng tại 214 quốc gia và vùng lãnh thổ bằng hơn 50 ngôn ngữ, cùng các sản phẩm được bán tại hơn 200 quốc gia và vùng lãnh thổ trên cả bảy châu lục. Danh sách cầu thủ của NBA vào đầu mùa giải 2025-26 ghi nhận kỷ lục 135 cầu thủ quốc tế đến từ 43 quốc gia. Các nền tảng kỹ thuật số của NBA bao gồm NBA TV, NBA.com, NBA App và NBA League Pass. NBA đã xây dựng một trong những cộng đồng mạng xã hội lớn nhất thế giới với hơn 2,5 tỷ lượt thích và người theo dõi trên toàn cầu trên tất cả các nền tảng của giải đấu, đội bóng và cầu thủ. NBA Cares – nền tảng tác động xã hội toàn cầu của NBA đang kỷ niệm 20 năm thành lập – thúc đẩy những thay đổi liên quan đến những vấn đề mà người hâm mộ và cộng đồng quan tâm, bao gồm sức khỏe và thể chất, sự tham gia của công dân, công bằng xã hội và hòa nhập, cũng như sự phát triển bền vững.

    Giới thiệu về Công ty Coca-Cola

    Coca-Cola (sàn chứng khoán NYSE: mã KO) là công ty cung cấp đồ uống toàn diện với các sản phẩm được bán tại hơn 200 quốc gia và vùng lãnh thổ. Mục tiêu của công ty là mang lại sự tươi mới cho thế giới và tạo ra sự khác biệt. Chúng tôi sở hữu nhiều thương hiệu trị giá hàng tỷ đô la với nhiều danh mục đồ uống trên toàn cầu. Danh mục nước giải khát có gas của chúng tôi bao gồm Coca-Cola, Sprite và Fanta. Các thương hiệu nước, đồ uống thể thao, cà phê và trà gồm có Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak và Ayataka. Các thương hiệu nước trái cây, sản phẩm từ sữa giá trị gia tăng và đồ uống có nguồn gốc thực vật gồm Minute Maid, Simply, innocent, Del Valle, fairlife và AdeS. Chúng tôi không ngừng chuyển đổi danh mục đầu tư – từ việc giảm lượng đường trong đồ uống đến mang các sản phẩm đổi mới ra thị trường. Công ty hướng tới việc tạo tác động tích cực đến cuộc sống của con người, cộng đồng và hành tinh thông qua hoạt động bổ sung lượng nước để hoàn trả lượng nước tiêu thụ, tái chế bao bì, thực hành cung ứng bền vững và giảm phát thải carbon trong toàn bộ chuỗi giá trị. Cùng với các đối tác đóng chai, chúng tôi sử dụng hơn 700.000 lao động, góp phần mang lại cơ hội phát triển kinh tế cho các cộng đồng địa phương trên toàn thế giới. Tìm hiểu thêm tại và theo dõi chúng tôi trên Instagram, Facebook và LinkedIn.

  • NBA dan The Coca-Cola Company Mengumumkan Kemitraan Global Tahun Jamak

    NBA dan The Coca-Cola Company Mengumumkan Kemitraan Global Tahun Jamak

    Sprite Kembali Menjadi Minuman Ringan Resmi secara Global dalam Liga

    NEW YORK, AS – Media OutReach Newswire – 20 Maret 2026 – The National Basketball Association (NBA) dan The Coca-Cola Company mengumumkan kemitraan pemasaran global terbaru pada hari ini, menghadirkan kembali Sprite® sebagai Mitra Minuman Ringan Global Resmi dalam liga.

    Sprite x NBA Image

    Perjanjian ini menandai kembalinya salah satu kolaborasi merek yang paling ikonik di NBA, yang menyatukan kembali dua nama yang telah menjalin koneksi mendalam terhadap budaya basket selama beberapa dekade. Sprite, minuman ringan lemon-jeruk nipis terkemuka di dunia, akan menjadi mitra minuman ringan eksklusif dari NBA di seluruh dunia.

    The Coca-Cola Company bermitra untuk pertama kalinya dengan NBA pada tahun 1986, dan selama hampir tiga dekade, Sprite telah membantu membentuk koneksi antara bola basket dengan para penggemar dalam olahraga, musik, mode, dan ekspresi diri. Dari dampak budaya “Obey Your Thirst” atau “Puaskan Dahagamu” di Amerika Utara, hingga turnamen streetball di Asia, kolaborasi yang dikemukakan oleh pemain di Amerika Latin, dan aktivasi yang didorong oleh budaya di seluruh Eropa dan Afrika, warisan Sprite dalam budaya bola basket telah terbentang lintas generasi dan benua. Sprite juga menjadi sponsor utama dari Slam Dunk Contest di NBA All-Star mulai 2003—2016. Bersama-sama, Sprite dan NBA telah membantu menentukan tampilan merek secara autentik dalam budaya di seputar permainan ini.

    “Sprite selalu menjadi merek yang menyambut individualitas dan ekspresi diri. Nilai-nilai ini disambut dengan baik oleh para penggemar bola basket di seluruh dunia,” kata Kerry Tatlock, Wakil Presiden Eksekutif Kemitraan Pemasaran dan Media Global, NBA. “Kami sangat bersemangat untuk menyambut kembalinya Sprite ke dalam keluarga NBA dan menantikan kolaborasi bersama dengan cara-cara baru bagi para penggemar untuk menikmati permainan ini.”

    “Basketball merupakan sentral dari DNA Sprite,” kata Manolo Arroyo, Wakil Presiden Eksekutif dan Pejabat Pemasaran Tertinggi Global, The Coca-Cola Company. “Bersatu kembali dengan NBA berarti berkreasi bersama untuk langkah berikutnya, melakukan eksperimen dengan pengalaman baru bagi penggemar, menjajaki format baru, dan menyapa generasi berikutnya di mana pun mereka berada. Bola basket bukanlah sekadar suatu permainan, melainkan juga penggerak budaya global, dan Sprite, bersama NBA, akan membantu menciptakan momen dan kenangan yang mendorongnya.”

    Untuk memperdalam komitmennya terhadap para atlet yang mewujudkan orisinalitas dan individualitas yang berani, Sprite terus membangun relasi yang sudah terjalin dengan 2026 NBA All-Star Game MVP Anthony Edwards. Edwards merepresentasikan generasi baru dari para bintang global yang memiliki pengaruh sampai ke luar lapangan, sehingga menjadikannya sebagai mitra yang natural bagi Sprite.

    “Saya menyukai Sprite yang selalu menjadi merek yang mendorong Anda untuk melakukan hal-hal dengan cara Anda sendiri,” kata Anthony Edwards, Penjaga Penyerang, Minnesota Timberwolves. “Rasanya luar biasa sebagai bagian dari kemitraan legendaris ini antara Sprite dan NBA. Saya sangat bersemangat untuk merepresentasikan merek ini, dan menunjukkan pentingnya kepada generasi berikutnya untuk bersikap jujur kepada diri sendiri.”

    Berdasarkan perjanjian baru ini, Sprite akan diaktifkan di seluruh panggung global terbesar NBA, termasuk momen andalan liga, serta ajang internasional seperti NBA Global Games. Melalui kemitraan ini, para penggemar akan menyaksikan pengalaman imersif, rangkaian konten kustom di platform NBA, dan promosi eksklusif yang mendekatkannya dengan komunitas penggemar NBA.

    Kolaborasi yang diperbarui ini dibangun di atas momentum terkini, yang meliputi pengenalan kaleng Sprite edisi terbatas dengan merek bersama, yang menampilkan tim NBA terpilih di pasar yang berpartisipasi, sehingga memberikan cara baru bagi penggemar untuk merayakan komunitas penggemar lokal dan kebanggaan regional. Melalui kampanye pemasaran global terpadu, penyampaian cerita yang mengutamakan platform digital, program retail, dan pengalaman penggemar dalam pasar, Sprite akan menghubungkan energi bola basket secara langsung dengan kesegaran sejati. Kemitraan ini dibangun di atas kemitraan Sprite yang sudah terjalin bersama keluarga NBA, termasuk kemitraan tim dengan 17 tim NBA.

    Hashtag: #NBA #Cocacola

    The issuer is solely responsible for the content of this announcement.

    Tentang NBA

    National Basketball Association (NBA) adalah organisasi olahraga dan media global dengan misi untuk menginspirasi dan menghubungkan orang-orang di mana pun melalui kekuatan bola basket. Dengan lima liga olahraga profesional, yaitu: NBA, WNBA, NBA G League, NBA 2K League, dan Basketball Africa League, NBA telah mengukuhkan kehadiran utamanya di kancah internasional dengan berbagai permainan dan program yang tersedia di 214 negara dan wilayah dalam lebih dari 50 bahasa, dan merchandise yang dijual di lebih dari 200 negara dan wilayah yang tersebar di tujuh benua. NBA menetapkan susunan pemain pada awal musim 2025—2026 yang menghadirkan 135 pemain internasional rekor dari 43 negara dengan rekor yang menyamai. Aset digital NBA meliputi NBA TV, NBA.com, NBA App, dan NBA League Pass. NBA telah menciptakan salah satu komunitas media sosial terbesar di dunia, dengan lebih dari 2,5 miliar “suka” dan pengikut dari seluruh dunia dalam semua platform liga, tim, dan pemain. NBA Cares, platform dampak sosial global dari NBA merayakan peringatan tahun ke-20, dalam mendorong perubahan terhadap berbagai persoalan yang dihadapi oleh penggemar dan komunitas dalam bidang kesehatan dan kebugaran, keterlibatan warga negara, keadilan sosial dan inklusi, serta keberlanjutan.

    Tentang The Coca-Cola Company

    The Coca-Cola Company (NYSE: KO) adalah perusahaan yang khusus memproduksi minuman, dengan berbagai produk yang sudah terjual di lebih dari 200 negara dan wilayah. Tujuan perusahaan kami adalah menyegarkan dunia dan menciptakan perbedaan. Kami menjual beberapa merek yang bernilai miliaran dolar dalam berbagai kategori minuman di seluruh dunia. Portofolio merek minuman ringan bersoda kami meliputi Coca-Cola, Sprite, dan Fanta. Merek air, olahraga, kopi, dan teh kami meliputi Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak, dan Ayataka. Merk jus, produk olahan susu, dan minuman nabati kami meliputi Minute Maid, Simply, innocent, Del Valle, fairlife, dan AdeS. Kami terus melakukan transformasi pada portofolio kami, mulai dari mengurangi kandungan gula dalam minuman kami hingga menghadirkan berbagai produk baru yang inovatif ke pasar. Kami berupaya menciptakan dampak positif dalam kehidupan sehari-hari bagi orang-orang, komunitas, dan planet ini melalui pengisian kembali air, daur ulang kemasan, praktik pengadaan yang berkelanjutan, dan pengurangan emisi karbon di seluruh rantai nilai kami. Bersama mitra pembotolan, kami mempekerjakan lebih dari 700.000 orang, membantu memberikan peluang ekonomi bagi komunitas lokal di seluruh dunia. Ketahui lebih lanjut di Ketahui lebih lanjut di , dan .

  • NBA และ The Coca-Cola Company ประกาศจับมือเป็นพันธมิตรระดับโลกหลายปีต่อเนื่อง

    NBA และ The Coca-Cola Company ประกาศจับมือเป็นพันธมิตรระดับโลกหลายปีต่อเนื่อง

    สไปรท์กลับมาเป็นเครื่องดื่มซอฟต์ดริงก์ประจำลีกอย่างเป็นทางการอีกครั้ง

    นิวยอร์ก, สหรัฐฯ – Media OutReach Newswire – 20 มีนาคม 2569 – National Basketball Association (NBA) และ The Coca-Cola Company ประกาศความร่วมมือทางการตลาดระดับโลกครั้งใหม่ โดยนำสไปรท์กลับมาเป็นเครื่องดื่มซอฟต์ดริงก์ประจำลีกอย่างเป็นทางการอีกครั้ง

    Sprite x NBA Image

    ข้อตกลงดังกล่าวถือเป็นการกลับมาของหนึ่งในความร่วมมือด้านแบรนด์ที่เป็นเอกลักษณ์ที่สุดของ NBA โดยนำสองชื่อที่มีความผูกพันกับวัฒนธรรมบาสเกตบอลมาอย่างยาวนานกลับมาร่วมงานกันอีกครั้ง โดย สไปรท์ เครื่องดื่มเลมอน-ไลม์ชั้นนำของโลก จะเป็นพันธมิตรเครื่องดื่มซอฟต์ดริงก์แต่เพียงผู้เดียวของ NBA ในระดับโลก

    The Coca-Cola Company เริ่มจับมือกับ NBA ครั้งแรกในปี 1986 และตลอดเกือบสามทศวรรษที่ผ่านมา สไปรท์มีบทบาทสำคัญในการเชื่อมโยงบาสเกตบอลเข้ากับแฟน ๆ ผ่านกีฬา ดนตรี แฟชั่น และการแสดงออกตัวตน ตั้งแต่แคมเปญ “Obey Your Thirst” ที่สร้างอิทธิพลทางวัฒนธรรมในอเมริกาเหนือ ไปจนถึงการแข่งขันสตรีทบอลในเอเชีย ความร่วมมือกับผู้เล่นในลาตินอเมริกา และกิจกรรมที่ขับเคลื่อนด้วยวัฒนธรรมในยุโรปและแอฟริกา มรดกของสไปรท์ในวัฒนธรรมบาสเกตบอลถูกส่งต่อสู่หลายเจเนอเรชันและครอบคลุมหลายทวีป นอกจากนี้ สไปรท์ยังเคยเป็นผู้สนับสนุนหลักของการแข่งขัน Slam Dunk Contest ในงาน NBA All-Star ระหว่างปี 2003 ถึง 2016 ด้วย เรียกได้ว่าความร่วมมือระหว่างสไปรท์และ NBA ได้ร่วมกันกำหนดแนวทางที่แบรนด์สามารถเข้ามามีบทบาทในวัฒนธรรมของกีฬาได้อย่างแท้จริง

    Kerry Tatlock รองประธานบริหารฝ่าย Global Marketing Partnerships and Media ของ NBA กล่าวว่า “สไปรท์เป็นแบรนด์ที่ให้ความสำคัญกับตัวตนและการแสดงออกในแบบที่เป็นตัวเองมาโดยตลอด ซึ่งเป็นคุณค่าที่สอดคล้องอย่างลึกซึ้งกับแฟนบาสเกตบอลทั่วโลก เรารู้สึกยินดีอย่างยิ่งที่ได้ต้อนรับสไปรท์กลับสู่ครอบครัว NBA อีกครั้ง และตั้งตารอที่จะได้ร่วมมือกันเพื่อสร้างประสบการณ์ใหม่ ๆ ให้แฟน ๆ ได้สัมผัสกับเกมในรูปแบบที่หลากหลายยิ่งขึ้น”

    Manolo Arroyo รองประธานบริหารและประธานเจ้าหน้าที่ฝ่ายการตลาดของ The Coca-Cola Company กล่าวว่า “บาสเกตบอลคือหัวใจสำคัญของแบรนด์สไปรท์มาโดยตลอด การกลับมาร่วมมือกับ NBA ครั้งนี้คือการร่วมกันสร้างสรรค์สิ่งใหม่ไม่ว่าจะเป็นการทดลองประสบการณ์ใหม่ ๆ สำหรับแฟน ๆ การร่วมสำรวจรูปแบบการนำเสนอที่กำลังเกิดขึ้น และการเข้าถึงคนรุ่นใหม่ในพื้นที่ของพวกเขา บาสเกตบอลไม่ใช่แค่เกมกีฬา แต่เป็นพลังขับเคลื่อนทางวัฒนธรรมระดับโลก และสไปรท์จะร่วมกับ NBA เพื่อช่วยเติมเต็มช่วงเวลาและความทรงจำที่หล่อหลอมวัฒนธรรมนั้น”

    สไปรท์ยังคงเดินหน้าตอกย้ำความมุ่งมั่นในการสนับสนุนนักกีฬาที่กล้าเป็นตัวของตัวเองในเส้นทางของตัวเอง โดยต่อยอดความร่วมมือที่มีอยู่กับ Anthony Edwards ผู้เล่นทรงคุณค่าของ NBA All-Star Game ปี 2026 ทั้งนี้ Edwards เป็นตัวแทนของนักกีฬารุ่นใหม่ระดับโลกที่มีอิทธิพลขยายออกไปไกลที่ไม่จำกัดอยู่แค่ในสนามแข่งขัน ทำให้เขาเป็นพันธมิตรที่สอดคล้องกับแบรนด์สไปรท์อย่างลงตัว

    Anthony Edwards ผู้เล่นตำแหน่งการ์ดของ Minnesota Timberwolves กล่าวว่า “ผมชอบที่สไปรท์เป็นแบรนด์ที่ผลักดันให้คุณได้ทำสิ่งต่าง ๆ ในแบบของตัวเองมาโดยตลอด การได้เป็นส่วนหนึ่งของความร่วมมือระดับตำนานระหว่างสไปรท์กับ NBA เป็นเรื่องที่ยอดเยี่ยมมาก ผมตื่นเต้นที่จะได้เป็นตัวแทนของแบรนด์ และส่งต่อพลังให้คนรุ่นใหม่เห็นถึงความสำคัญของการเป็นตัวเอง”

    ภายใต้ข้อตกลงใหม่นี้ สไปรท์จะเข้ามามีบทบาทในเวทีสำคัญระดับโลกของ NBA ไม่ว่าจะเป็นช่วงเวลาในกิจกรรมหลัก ๆ ของลีก รวมถึงอีเวนต์ระดับนานาชาติอย่าง NBA Global Games โดยแฟน ๆ จะได้สัมผัสประสบการณ์แบบอิมเมิร์สซีฟ คอนเทนต์ซีรีส์เฉพาะบนแพลตฟอร์มของ NBA และแคมเปญสุดเอ็กซ์คลูซีฟที่จะพาไปสัมผัสความพิเศษของการเป็นแฟน NBA มากยิ่งขึ้น

    ความร่วมมือครั้งใหม่นี้ต่อยอดจากกระแสความสำเร็จล่าสุด รวมถึงการเปิดตัวสไปรท์แบบกระป๋องรุ่นลิมิเต็ดที่ร่วมออกแบบกับทีม NBA ในตลาดที่เข้าร่วม มอบอีกหนึ่งช่องทางให้แฟน ๆ ได้ร่วมเฉลิมฉลองทีมโปรดและความภาคภูมิใจในระดับภูมิภาค นอกจากนี้ สไปรท์ยังเตรียมจัดแคมเปญการตลาดระดับโลกแบบบูรณาการ ทั้งการเล่าเรื่องในรูปแบบดิจิทัล กิจกรรมหน้าร้าน และประสบการณ์สำหรับแฟนในแต่ละตลาด เพื่อเชื่อมพลังของบาสเกตบอลเข้ากับความสดชื่นที่สุดแสนจะลงตัว ความร่วมมือนี้ยังต่อยอดจากความสัมพันธ์ที่สไปรท์มีอยู่กับครอบครัว NBA ซึ่งรวมถึงความร่วมมือกับทีม NBA ทั้งหมด 17 ทีม

    Hashtag: #NBA #Cocacola

    The issuer is solely responsible for the content of this announcement.

    เกี่ยวกับ NBA

    สมาคมบาสเกตบอลแห่งชาติ (NBA) เป็นองค์กรด้านกีฬาและสื่อระดับโลก ที่มีพันธกิจในการสร้างแรงบันดาลใจและเชื่อมโยงผู้คนทั่วโลกผ่านพลังของบาสเกตบอล NBA ประกอบด้วยลีกกีฬาระดับอาชีพ 5 ลีก ได้แก่ NBA, WNBA, NBA G League, NBA 2K League และ Basketball Africa League และมีการดำเนินงานในระดับนานาชาติอย่างกว้างขวาง โดยการแข่งขันและคอนเทนต์สามารถเข้าถึงได้มากกว่า 50 ภาษาใน 214 ประเทศและเขตแดน และมีสินค้าจำหน่ายในกว่า 200 ประเทศและเขตแดน ครอบคลุมทั้ง 7 ทวีป ไม่เพียงเท่านั้น รายชื่อผู้เล่น NBA ในช่วงเริ่มต้นฤดูกาล 2025-26 ยังมีผู้เล่นนานาชาติสูงสุดเป็นประวัติการณ์จำนวน 135 คน จาก 43 ประเทศ Tสินทรัพย์ดิจิทัลของ NBA ครอบคลุม NBA TV, NBA.com, NBA App และ NBA League Pass และยังได้สร้างชุมชนบนโซเชียลมีเดียที่ใหญ่ที่สุดแห่งหนึ่งของโลก ด้วยยอดการกดถูกใจและผู้ติดตามรวมกว่า 2.5 พันล้านบัญชีจากทุกลีก ทีม และผู้เล่น นอกจากนี้ NBA Cares ซึ่งเป็นแพลตฟอร์มด้านผลกระทบทางสังคมระดับโลกของ NBA ที่ดำเนินงานครบ 20 ปี ยังมุ่งขับเคลื่อนการเปลี่ยนแปลงในประเด็นสำคัญของแฟน ๆ และชุมชน ทั้งด้านสุขภาพและความเป็นอยู่ การมีส่วนร่วมของภาคพลเมือง ความยุติธรรมทางสังคมและการไม่แบ่งแยก ตลอดจนความยั่งยืน

    เกี่ยวกับ The Coca-Cola Company

    The Coca-Cola Company (NYSE: KO) เป็นบริษัทเครื่องดื่มครบวงจรที่มีผลิตภัณฑ์วางจำหน่ายในกว่า 200 ประเทศและเขตแดนทั่วโลก โดยมีพันธกิจในการสร้างความสดชื่นให้กับโลกและสร้างความเปลี่ยนแปลงเชิงบวก บริษัทมีแบรนด์ระดับพันล้านดอลลาร์หลากหลายแบรนด์ในหลายหมวดหมู่เครื่องดื่ม โดยในกลุ่มเครื่องดื่มอัดลมประกอบด้วย Coca-Cola, Sprite และ Fanta ในกลุ่มน้ำดื่ม เครื่องดื่มกีฬา กาแฟ และชา ได้แก่ Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak และ Ayataka ขณะที่กลุ่มน้ำผลไม้ ผลิตภัณฑ์นมมูลค่าเพิ่ม และเครื่องดื่มจากพืช ประกอบด้วย Minute Maid, Simply, innocent, Del Valle, fairlife และ AdeS บริษัทเดินหน้าปรับพอร์ตโฟลิโออย่างต่อเนื่อง ตั้งแต่การลดปริมาณน้ำตาลในเครื่องดื่ม ไปจนถึงการพัฒนาผลิตภัณฑ์ใหม่ ๆ เพื่อตอบโจทย์ผู้บริโภค พร้อมมุ่งสร้างผลกระทบเชิงบวกต่อผู้คน ชุมชน และสิ่งแวดล้อม ผ่านการเติมน้ำคืนสู่ธรรมชาติ การรีไซเคิลบรรจุภัณฑ์ การจัดหาวัตถุดิบอย่างยั่งยืน และการลดการปล่อยคาร์บอนในห่วงโซ่คุณค่า บริษัทมีพนักงานมากกว่า 700,000 คนทั่วโลก รวมพันธมิตรด้านการบรรจุขวด และมีส่วนช่วยสร้างโอกาสทางเศรษฐกิจให้กับชุมชนในหลายประเทศ ดูรายละเอียดเพิ่มเติมที่ และติดตามเราทาง , และa

  • China’s 2026 Government Work Report Indicates a New Cycle of Quality Enhancement for Commercial Real Estate Stock

    China’s 2026 Government Work Report Indicates a New Cycle of Quality Enhancement for Commercial Real Estate Stock

    Cushman & Wakefield Interpretation Report Highlights Eight Impact Areas for Real Estate Market

    HONG KONG SAR – Media OutReach Newswire – 20 March 2026 – Global real estate services firm Cushman & Wakefield has released its China’s Two Sessions 2026: Interpreting the Government Work Report publication. Against a backdrop of increasingly complex domestic and international conditions, the 2026 government work report outlines more flexible and adaptive targets for national economic development. These policy directions will have a profound influence on the real estate sector. The market’s transition from focusing on incremental expansion to revitalizing and optimizing existing assets — combined with the accelerating integration of artificial intelligence across industries —will reshape market structures, redefine asset values, and reconfigure spatial development patterns in far-reaching ways.

    Macroeconomic Stability Strengthens the Foundation for Commercial Real Estate Stabilization

    China’s core economic targets for 2026 are clearly defined, with GDP growth set between 4.5%–5%, balancing the dual objectives of stabilizing growth and adjusting structure. This forms a strong macro foundation for the stabilization and gradual recovery of the commercial real estate sector. Between 2024 and 2025, GDP growth remained steady at around 5.0%. For 2026, the fiscal deficit ratio is maintained at a relatively high 4.0%, with RMB4.4 trillion in local special‑purpose bonds. The quota for ultra‑long‑term special treasury bonds is further expanded to RMB1.3 trillion. Coordinated fiscal and monetary policies will continue to support leasing demand recovery and improved business sentiment in the commercial property market.

    Accelerated Industry Transformation Sees Quality Enhancement of Existing Assets Become the Core Theme

    The report emphasizes a three‑pronged approach of “city‑specific policies to control new supply, reduce inventory, and improve quality”, while encouraging diverse channels to revitalize existing housing stock and advancing the construction of “good homes.” This marks an accelerated shift from incremental expansion to quality enhancement of existing assets. In 2024, China’s real estate value‑added as a proportion of GDP was just 6.3%, far below the 12.56% average of developed economies. This reflects a structural imbalance characterized by heavy investment in development and insufficient focus on services and leasing. The ongoing transition will make asset management, property services, and leasing operations increasingly central to asset valuation.

    Consumption‑Driven Momentum Creates a New Growth Window for Retail Properties

    Consumption‑boosting policies are injecting new vitality into the retail property market. The government work report allocates RMB250 billion of ultra‑long‑term special treasury bonds to support product upgrades and replacement, complemented by RMB100 billion in coordinated fiscal‑financial funds — creating a RMB350 billion consumption stimulus package. In 2025, China’s total retail sales of consumer goods exceeded RMB50 trillion, with per‑capita GDP reaching USD13,953, signaling a critical inflection point where service‑oriented consumption accelerates. With services currently accounting for just 46.1% of consumption, there remains significant room for growth. Policies promoting “high‑quality service consumption” and “new consumption scenarios,” combined with the promotion of staggered school holidays in spring and autumn, will create opportunities for high‑quality shopping centers focused on experiential and social retail formats.

    AI‑Powered Intelligent Economy Drives an Upgrade in Office Market Demand

    The rapid evolution of the intelligent economy is reshaping office market demand. The work report calls for expansion of “AI+,” wider deployment of intelligent agents, and accelerated development of large‑scale computing clusters, indicating the transition of AI into commercialized and scaled applications. In 2025, China’s core digital economy industries accounted for more than 10.5% of GDP, with the target set at 12.5% during the 15th Five‑Year Plan. AI‑related companies are expected to become key new leasing drivers in 2026. This will also stimulate a fresh investment cycle for data centers and industrial parks, with core computing hub cities — in the Beijing‑Tianjin‑Hebei region, Yangtze River Delta, and the Guangdong‑Hong Kong‑Macao Greater Bay Area — set to benefit first.

    Capital Market Reforms Expand, Enabling a Full “Investment–Financing–Management–Exit” Cycle for Commercial Real Estate

    Capital market reforms continue to support expansion in commercial real estate investment. The work report calls for deepened reform of comprehensive investment and financing mechanisms, expanded exit channels for private equity and venture capital, and accelerated growth of the public REITs market. By 2025, China’s public REITs issuance exceeded RMB210 billion, making it the largest REITs market in Asia. In 2026, commercial public REITs enter their first year of development, with pilots extended to hotels and commercial offices. This establishes a “dual‑engine” landscape of “infrastructure + commercial real estate” and enables a more complete investment‑financing‑management‑exit cycle

    Further Opening‑Up Boosts Cross‑Border Logistics and Foreign Investment Demand

    China’s opening‑up objectives in 2026 feature two core characteristics: expanding services sector openness to attract foreign investment, and promoting standardized, high‑quality development of cross‑border e‑commerce. In 2025, China’s cross‑border e‑commerce imports and exports totaled RMB2.75 trillion, with growth outpacing overall trade for the fourth consecutive year. The sector’s demand for high‑specification warehouses — characterized by high density and rapid turnover —continues to rise. Cushman & Wakefield data shows that the warehouse market is experiencing volume growth alongside price adjustment, with notable regional differences. As cross‑border e‑commerce becomes more regulated, and cold‑chain logistics demand continues to expand, green‑certified, intelligent high‑spec warehouses are expected to gain a competitive advantage.

    Advancement of New Urbanization Brings Opportunities for Urban Clusters and Urban Renewal

    A notable highlight among 2026 urbanization policies is the first‑ever proposal to build “innovation‑driven industrial communities and business communities.” This concept breaks the traditional boundary between industrial parks and business districts, fostering integrated complexes that combine office, commercial, and residential functions. The report also supports the development of world‑class city clusters in the Beijing‑Tianjin‑Hebei region, the Yangtze River Delta, and the Greater Bay Area, while enhancing the dual‑city Chengdu‑Chongqing Economic Circle and accelerating growth in the middle‑Yangtze city cluster — further intensifying regional differentiation in the commercial property market. Urban renewal and revitalization of existing stock assets are core pillars of the current urbanization strategy. Policies promoting the reuse of existing land and idle buildings align closely with efforts to revitalize existing housing stock. For owners and operators of prime urban assets, regeneration projects offer strategic opportunities for repositioning and value enhancement.

    Green Transformation Prompts Sustainability Certifications to Become a Key Competitive Advantage

    The work report dedicates a standalone section to the green transition, announcing dual controls on total carbon emissions and intensity, as well as new policy tools such as zero‑carbon parks and a national low‑carbon transition fund. In 2025, China’s national carbon market saw 235 million tons of allowances traded, with transaction value reaching RMB14.63 billion, up approximately 24% year‑on‑year. Carbon costs have become an increasingly important factor in corporate leasing and location decisions. With 97.9% of newly built urban buildings in 2024 meeting green standards, green retrofits of existing buildings are gaining momentum. Commercial properties certified under LEED, WELL, and China’s Green Building Label standard enjoy notable advantages in rental premiums and tenant attraction.

    Sabrina Wei, Chief Policy Analyst and Head of Research, North China, Cushman & Wakefield, said, “The 2026 government work report outlines a clear development vision for commercial real estate characterized by macroeconomic stability, targeted policies, and structural transformation. A GDP growth rate of 4.5%-5% will provide market stability, a RMB350 billion consumption stimulus will activate demand for retail properties, “AI+” will reshape the office market; capital market reforms and public REITs will enable a full “Investment–Financing–Management–Exit” cycle, urban renewal will unlock values of existing assets, and green certification will define new competitiveness for the industry. As the real estate industry transitions from a construction‑focused model to one centered on operations and services, institutions with strong capabilities in asset management and high‑quality operational service delivery will be best positioned to capture the emerging opportunities of this transformative new cycle.”

    To access the full report please click here.
    Hashtag: #CushmanWakefield

    The issuer is solely responsible for the content of this announcement.

    About Cushman & Wakefield

    Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for occupiers and investors with approximately 53,000 employees in over 350 offices and nearly 60 countries. In Greater China, a network of 23 offices serves local markets across the region. In 2025, the firm reported revenue of $10.3 billion across its core services of Valuation, Consulting, Project & Development Services, Capital Markets, Project & Occupier Services, Industrial & Logistics, Retail, and others. Built around the belief that Better never settles, the firm receives numerous industry and business accolades for its award-winning culture. For additional information, visit or follow us on LinkedIn ().

  • CGTN: Tackling the TB epidemic: From local innovation to global cooperation

    BEIJING, CHINA – Media OutReach Newswire – 20 March 2026 – China’s multifaceted strategy to end the tuberculosis epidemic—ranging from high-tech local innovations to global humanitarian missions—is providing a new blueprint for international public health. CGTN published an article analyzing how this integrated prevention model, highlighted by Peng Liyuan, wife of Chinese President Xi Jinping and also the WHO goodwill ambassador for tuberculosis (TB) and HIV/AIDS, leverages AI-driven screening in provinces like Jiangsu and the expertise of Chinese medical teams abroad to transform the vision of a TB-free world into a tangible reality.

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    In a written statement to a virtual event commemorating the World Health Organization (WHO) World Tuberculosis Day 2026 on Wednesday, Peng Liyuan, wife of Chinese President Xi Jinping and also the WHO goodwill ambassador for tuberculosis (TB) and HIV/AIDS, called for international support and participation in global TB prevention and treatment.

    Peng said that the event’s theme, “Led by countries, powered by people,” is of great significance for facilitating joint international action against TB as a public health challenge.

    Peng noted that with a firm commitment to protecting people’s health and the goal of ending the TB epidemic, the WHO has done a great deal of effective work and reversed the recent upward trend in global cases. She highlighted that China’s progress is rooted in a multi-sectoral approach, leveraging technological innovation and a comprehensive healthcare network serving over 1.4 billion people.

    This year also marks the 15th year of China’s large-scale volunteer campaign for TB prevention and control, involving over 1 million volunteers who have carried out over 80,000 programs.

    “I have been joining many of them on visits to local neighborhoods, schools and healthcare facilities,” Peng said, adding that she is a “proud witness” to their compassion and the progress made in China’s fight against TB. She called on people from all walks of life to share warmth and care to “build a community of health for all.”

    A proven model for incidence decline

    China’s progress is exemplified by the practical efforts in Jiangsu Province, where the reported TB incidence rate fell to 21.17 per 100,000 in 2025. A key factor in this progress is a smart screening system that brings advanced technology to the grassroots level.

    “In the past, we had to review every single record manually. Now, AI-assisted screening has drastically improved our diagnostic efficiency,” Wang Yangzhu, deputy chief physician of radiology at a community health center in Nanjing’s Jiangning District, told China Media Group (CMG).

    Beyond AI-assisted diagnostics, which now cover over 100 medical institutions in the province, Jiangsu has pioneered a new short-course treatment that slashes the recovery period for drug-resistant TB from 18 months to just six. Complementing this technology is a robust policy safety net: the government provides free drug-resistance screening for all suspected cases and free second-line medications for those in need, ensuring patients can afford the care they require.

    This localized practice is a reflection of a broader national achievement. Since 2012, both the incidence and mortality rates of TB in China have dropped by approximately 30%, a decline rate nearly double the global average, according to the National Disease Control and Prevention Administration. With a treatment rate consistently above 90%, China has transitioned into the ranks of countries with moderate-to-low TB prevalence while continuing to refine its integrated prevention and control system.

    Global responsibility and humanitarian action

    China’s expertise is also being shared through its commitment to international medical aid. Recently, the 23rd Chinese medical team in Zimbabwe successfully treated a 22-year-old patient suffering from TB with pleural effusion. By combining standard protocols with Traditional Chinese Medicine (TCM) to alleviate side effects and boost immunity, the team provided a practical model for TB control in resource-limited settings.

    This assistance is part of a long-standing commitment to international humanitarian aid. In 2025, the Chinese government dispatched 1,061 medical personnel to 57 countries, serving over 2.06 million patients, according to China’s National Health Commission.

    Since 1963, China has sent a total of 31,000 medical team members to 77 countries and regions, treating an estimated 300 million people. These teams have also helped strengthen local medical capacity, including performing first-of-their-kind laparoscopic procedures in countries such as Equatorial Guinea and Djibouti, enabling access to modern minimally invasive surgical techniques.

    Extending their reach beyond hospital walls, Chinese medical teams frequently travel to remote, resource-scarce regions to provide essential care. In Simandou, the team provided health check-ups, hygiene training and medical lectures to thousands of Chinese and Guinean employees. They also visited a local orphanage, performing physical exams for over 70 children and donating essential school supplies.

    “We go deep into remote areas, bringing much-needed health knowledge and infectious disease prevention methods to help establish a long-term barrier against illness,” Wang Bin, captain of the 31st Chinese medical team to Guinea, told CMG.

    By integrating innovative technology with grassroots volunteerism and international aid, China continues to work alongside the global community to transform the goal of a TB-free world into a tangible reality.

    For more information, please click here:
    https://news.cgtn.com/news/2026-03-19/Tackling-the-TB-epidemic-From-local-innovation-to-global-cooperation-1LDNzGeLwdO/p.html

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