Blog

  • 中國香港小型賽車中心CHKMC推出 HK Youth Karting Championship 香港小型賽車青年軍錦標賽2026

    中國香港小型賽車中心CHKMC推出 HK Youth Karting Championship 香港小型賽車青年軍錦標賽2026

    8月中廣州從化國際賽車場開戰 為香港年輕車手打造較可負擔的專業賽車發展平台

    香港 – Media OutReach Newswire – 2026年7月7日 – 中國香港小型賽車中心(China Hong Kong Motorsports Centre,簡稱 CHKMC)欣然宣布,將於 2026年81516 舉辦 HK Youth Karting Championship 香港小型賽車青年軍錦標賽 2026,賽事將於 廣州從化國際賽車場 舉行,誠邀持有 HKAA 小型賽車比賽執照的 Cadet (8-12歲, 60cc) 及 Junior (12-17歲, 125cc) 年輕車手參與。

    中國香港小型賽車中心CHKMC推出 HK Youth Karting Championship 香港小型賽車青年軍錦標賽2026

    是次香港小型賽車青年軍錦標賽2026 不只是一場競速比賽,更是 CHKMC 為香港年輕車手建立的進階賽車發展平台。透過專業訓練、真實賽道比賽及亞洲級別賽事銜接,CHKMC 希望讓更多具潛質的年輕車手,能夠以較容易負擔的成本累積實戰經驗,逐步由香港及大灣區走向亞洲及國際賽車舞台。

    CHKMC 主教練 Chester Lam 及中心管理團隊一直致力推動香港青少年小型賽車發展,他們過往曾培養出三位年青車手成為亞洲系列賽總冠軍。同時,他們深明,賽車運動往往因訓練、器材、場地及比賽成本高昂,令不少有天份的年輕車手難以持續參與。因此,CHKMC 希望透過香港小型賽車青年軍錦標賽2026,為學員提供一個更有系統、更具競爭力,同時成本較可控的比賽平台,讓年輕車手可以在專業、安全及具挑戰性的環境下成長。

    香港小型賽車青年軍錦標賽2026 將於廣州從化國際賽車場舉行。該場地設有符合小型賽車比賽需要的專業賽道配置,主賽道全長約 1.2公里,設有 14個彎道,能夠讓 Cadet 及 Junior 車手在真實賽事節奏中提升賽道判斷、入彎技巧、超車意識、心理質素及比賽策略。

    是次賽事獲 IAME Series Asia支持,進一步強化香港小型賽車青年軍錦標賽2026 的專業性及區域賽事銜接。每個 Cadet 及 Junior 組別冠軍將有機會獲得 IAME Asia Final 2026Macau)亞洲區總決賽的參賽名額及相關支援,為香港年輕車手提供由本地訓練、跨境賽事實戰,進一步邁向亞洲級別賽事的發展機會。

    CHKMC 代表表示:

    「我們希望香港小型賽車青年軍錦標賽2026 不只是一場比賽,而是一條清晰的青少年賽車發展路線。主教練 Chester Lam 與一眾管理團隊一直相信,香港有不少具潛質的年輕車手,只要有合適的平台、專業訓練及較可負擔的參賽機會,他們絕對有能力走向更高水平的賽事舞台。我們希望透過今次錦標賽,讓更多香港年輕人能夠踏出賽車夢想的重要一步。」

    現正接受早鳥報名

    香港小型賽車青年軍錦標賽2026 現正接受早鳥報名,名額有限,先到先得。

    早鳥優惠費用* HK$16,380 Cadet (8-12歲, 60cc) / HK$18,380 Junior (12-17 歲, 125cc)
    原價* HK$17,880 Cadet (8-12歲, 60cc) / HK$19,880 Junior (12-17 歲, 125cc)
    早鳥優惠期: 即日起至 2026年7月26日
    活動時間: 2026年8月15 – 16日
    活動地點: 廣州從化國際賽車場
    參加資格: 持有由HKAA發岀的小型賽車比賽執照

    冠軍有機會獲 IAME Asia Final 2026 Macau 亞洲區總決賽參賽機會

    賽事亮點

    香港小型賽車青年軍錦標賽2026 將為年輕車手提供真實、高質素及具發展方向的賽事體驗。賽事重點包括:

    專業賽道實戰: 於廣州從化國際賽車場舉行,主賽道約 1.2 公里,設 14 個彎道。
    亞洲賽事銜接: 獲 IAME Series Asia支持,冠軍有機會獲 IAME Asia Final 2026 Macau 亞洲區總決賽的參賽名額及相關支援。
    青少年發展平台: 專為持有由HKAA發岀的小型賽車比賽執照Cadet 及 Junior 車手而設。
    較可負擔參賽方案: 早鳥價 HK$16,380 Cadet (8-12歲, 60cc) / HK$18,380 Junior (12-17 歲, 125cc),協助年輕車手以更合理成本累積比賽經驗。
    走向國際: 協助香港及大灣區年輕車手建立由訓練、比賽至亞洲賽事的發展階梯。

    Hashtag: #ChinaHongKongMotorsportsCentre #中國香港小型賽車中心 #中國香港賽車運動中心

    The issuer is solely responsible for the content of this announcement.

    關於中國香港小型賽車中心

    中國香港小型賽車中心致力推動香港及大灣區小型賽車及 motorsport 青訓發展,為兒童、青少年及賽車愛好者提供由基礎訓練、模擬器訓練、實地賽道訓練以至比賽發展的一站式培訓路線。中心由具經驗的教練團隊帶領,透過系統化課程及實戰賽事平台,培育更多具潛質的年輕車手,協助他們由興趣出發,逐步踏上專業賽車舞台。

    備註: 參賽資格、賽事安排、IAME Asia Final 2026(Macau)亞洲區總決賽參賽名額 及相關支援,須按主辦方CHKMC、HKAA、IAME Series Asia及相關賽事單位之最新規定、條款及審批程序為準。

    *此費用不包括交通及住宿安排

  • China Hong Kong Motorsports Centre Launches HK Youth Karting Championship 2026

    China Hong Kong Motorsports Centre Launches HK Youth Karting Championship 2026

    Creating a More Accessible Racing Pathway for Young Hong Kong Drivers to Progress Towards the Asian and International Motorsport Stage

    Event to be Held at Guangzhou Conghua International Circuit on 15 (Sat) – 16 (Sun) August 2026

    HONG KONG SAR – Media OutReach Newswire – 7 July 2026 – China Hong Kong Motorsports Centre (“CHKMC”) is pleased to announce the launch of HK Youth Karting Championship 2026, a new karting championship scheduled to take place on 15 (Sat) – 16 (Sun) August 2026 at Guangzhou Conghua International Circuit.

    China Hong Kong Motorsports Centre Launches HK Youth Karting Championship 2026

    The championship is designed for Cadet (age 8-12, 60cc) and Junior (age 12-17, 125cc) Racer holding Competition License (Karting) issued by HKAA. Through this initiative, CHKMC aims to provide young drivers with a structured, professional and more accessible racing platform, allowing them to gain valuable race experience and build a stronger foundation for future participation in Asian and international-level competitions.

    HK Youth Karting Championship 2026 represents an important step in CHKMC’s long-term vision to support the development of youth motorsport in Hong Kong and the Greater Bay Area. Led by Head Coach Chester Lam, he has previously trained three young drivers who went on to become overall champions in Asian racing series, together with CHKMC’s owners and management team, the centre is committed to creating a more sustainable pathway for young drivers who aspire to progress in motorsport.

    CHKMC recognises that the cost of actual racing training, equipment, track practice and race participation can often be a significant barrier for young talents and their families. Through the HK Youth Karting Championship, CHKMC hopes to make competitive karting more achievable by offering a high-quality race experience at a fair and more affordable entry cost, while maintaining professional standards in training, preparation and competition.

    The championship will be held at Guangzhou Conghua International Circuit, which features a 1.2km main track with 14 corners. The venue provides a challenging and professional environment for young drivers to develop essential racing skills, including race craft, cornering techniques, overtaking judgement, track awareness, decision-making and mental resilience under real race conditions.

    HK Youth Karting Championship 2026 is supported by IAME Series Asia, further strengthening the event’s professional credibility and regional development pathway. The champion of each Cadet and Junior category may receive an entry ticket / support for IAME Asia Final 2026 in Macau, offering young Hong Kong drivers a valuable opportunity to progress from local training and championship racing towards the wider Asian motorsport stage.

    A representative of China Hong Kong Motorsports Centre said:

    “HK Youth Karting Championship 2026 is more than just a race event. It is part of our commitment to building a clear and realistic development pathway for young drivers in Hong Kong. Under the guidance of our Head Coach Chester Lam, and with the support of our owners and management team, CHKMC hopes to provide young talents with professional training, real race experience and a more accessible route towards higher-level motorsport competition. We believe Hong Kong has many young drivers with great potential, and our mission is to help them take the next step towards Asia and beyond.”

    Early Bird Registration Now Open

    Early bird registration for HK Youth Karting Championship 2026 is now open. Places are limited and available on a first-come, first-served basis.

    Early Bird Fee*: HK$16,380 Cadet (age 8-12, 60cc) / HK$18,380 Junior (age 12-17, 125cc)
    Original Fee*: HK$17,880 Cadet (age 8-12, 60cc) / HK$19,880 Junior (age 12-17, 125cc)
    Early Bird Deadline: 26 July 2026
    Event Period: 15-16 August 2026
    Venue: Guangzhou Conghua International Circuit
    Eligibility: HKAA Competition License (Karting) Holders

    Event Highlights

    Professional Race Experience
    The championship will be hosted at Guangzhou Conghua International Circuit, featuring a 1.2km main track with 14 corners.

    Supported by IAME Series Asia
    HK Youth Karting Championship 2026 is supported by IAME Series Asia, providing a stronger connection to regional motorsport development.

    IAME Asia Final 2026 Macau Opportunity
    The champion of each Cadet and Junior category may receive an entry ticket / support for IAME Asia Final 2026 in Macau.

    Designed for Young Drivers
    The championship is designed for HKAA competition permit holders in the Cadet and Junior categories who are ready to gain real racing experience.

    More Accessible Racing Platform
    CHKMC aims to offer a fair, more affordable and sustainable competition platform for young drivers and their families.

    Pathway Towards Asia and Beyond
    The event supports young Hong Kong drivers in building the experience, confidence and race discipline required for higher-level competition.Hashtag: #ChinaHongKongMotorsportsCentre

    The issuer is solely responsible for the content of this announcement.

    About China Hong Kong Motorsports Centre

    China Hong Kong Motorsports Centre is committed to promoting karting and motorsport development in Hong Kong and the Greater Bay Area. The centre provides a structured pathway for children, teenagers and motorsport enthusiasts, covering basic training, simulator training, real track practice and race development.

    Through professional coaching, systematic training programmes and competitive race platforms, CHKMC aims to nurture the next generation of young racing talent and support the long-term development of youth motorsport in Hong Kong.

    Remarks: Eligibility, event arrangements, IAME Asia Final 2026 Macau entry ticket / support and related benefits are subject to the latest requirements, terms and approval procedures of the organizer CHKMC, HKAA, IAME Series Asia and relevant race authorities.

    *The charges do not include transportation and accommodation arrangements.

  • From Race Circuit to Global Supply Chains: DHL Powers Formula E’s Boldest Season Yet in Shanghai

    From Race Circuit to Global Supply Chains: DHL Powers Formula E’s Boldest Season Yet in Shanghai

    • Formula E Season 12 accelerates global expansion and sustainability milestones as DHL delivers precision logistics behind one of the world’s most complex sporting championships
    • Battery logistics takes center stage off track as electrification drives new supply chain demands

    SHANGHAI, CHINA – Media OutReach Newswire – 7 July 2026 – As the ABB FIA Formula E World Championship returns to Shanghai for the 2025/2026 Season, the world’s premier all-electric racing Championship accelerates into its most ambitious chapter yet with a record 17 races across 11 global cities, including new circuits in Madrid and Miami.

    ABB FIA Formula E World Championship returns to Shanghai for the 2025/2026 Season
    ABB FIA Formula E World Championship returns to Shanghai for the 2025/2026 Season

    Underscoring its commitment to sustainability and transparency, Formula E has also recently become the first global sport to achieve B Corp Certification, a globally recognised designation awarded to companies that meet high standards of social and environmental performance, accountability, and transparency. “Achieving B Corp Certification is a defining milestone for Formula E and reinforces our mission to drive sustainable innovation both on and off the track,” said Barry Mortimer, Paddock and Logistics Director, Formula E. “It reflects our commitment to operating responsibly as we continue to push the boundaries of electric mobility and sustainable sport on a global stage.”

    DHL Powers the Global Movement of Formula E

    Behind the high-speed action lies a complex global logistics operation. DHL, the Official Founding and Official Logistics Partner of the ABB FIA Formula E World Championship since 2013, plays a critical role in moving the Championship seamlessly across continents, ensuring that every race is delivered with precision, efficiency and sustainability.

    Each race in this season requires the transport of approximately 400 metric tons of freight, including 21 electric race cars, charging infrastructure, broadcast equipment, and critical power systems, all orchestrated through tightly coordinated multimodal solutions spanning air, ocean, rail and road.

    In the lead-up to the 2026 Shanghai E-Prix, DHL executed a three-day multimodal journey from Sanya, combining ferry and road transport. This required extensive planning and documentation to ensure full compliance across multiple transport regulations, highlighting the precision and intricate choreography required to meet unmovable race-day deadlines.

    Battery Logistics at the Heart of Electrified Racing

    Beyond motorsport, this partnership shines a spotlight on one of the fastest-growing and most complex areas of global trade: battery logistics. As electrification accelerates worldwide, the safe and compliant transport of lithium-ion batteries has become mission-critical and increasingly challenging.

    Formula E offers a vivid real-world example. Each race involves transporting approximately 31 high-performance batteries, each weighing around 400kg—far exceeding typical consumer battery thresholds and classified as regulated dangerous goods. Their transport requires strict adherence to international regulations, including IATA and ICAO standards, covering specialized packaging, state-of-charge restrictions, certified handling procedures, and multiple layers of regulatory approvals from airlines and authorities.

    The complexity is further amplified by varying customs requirements of different countries and cities, and stringent transport conditions across different modes. From certified aluminum containment units and non-stackable packaging to detailed documentation and risk classification requirements, every step demands precision and deep expertise.

    “Every Formula E race may look seamless on track, but behind the scenes it is a highly complex logistics operation—especially when it comes to transporting lithium-ion batteries safely across borders,” said Federico Cavani, Head of Motorsports Italy, DHL Global Forwarding. “These are regulated dangerous goods that require meticulous planning, strict compliance with global standards, and specialized handling at every stage. Our partnership with Formula E showcases how advanced battery logistics can be executed safely at scale, and reflects the same challenges DHL customers face as electrification accelerates globally.”

    China: The Engine Driving Global Battery Supply Chains

    China has emerged as the undisputed hub of the global battery ecosystem, underpinning the rapid growth of electrification worldwide. In 2025, global electric vehicle battery deployment reached 1.2 terawatt-hours (TWh), with China accounting for around 60% of the total, reinforcing its position as the largest and most dynamic market. Beyond demand, China also leads across the manufacturing value chain. The country produces over 70% of the world’s lithium-ion batteries, with some estimates placing its share at more than three-quarters of global output in 2025.

    The ability to move batteries safely, compliantly, and efficiently—both within China and across international markets—has thus become a critical differentiator.

    “DHL Global Forwarding China partners with several of the world’s leading battery manufacturers, providing end-to-end battery transportation solutions across the entire logistics value chain. The company also supports the rapidly growing energy storage logistics sector, helping customers better manage and optimize their energy storage supply chains. Each year, we handle more than 10,000 TEUs of batteries and battery-related materials exported from China, with shipments destined for major markets such as the United States and Europe,” said Stephen Zhang, Vice President, Ocean Freight, Greater China, DHL Global Forwarding.

    As global supply chains evolve alongside the energy transition, DHL’s role extends far beyond the racetrack. From supporting EV and battery ecosystems to enabling resilient, compliant and sustainable logistics solutions, the company continues to power the shift toward a low-carbon future—one race, and one shipment at a time.

    DHL Group has made significant investments in its New Energy capabilities under its Strategy 2030: Accelerating Sustainable Growth. Through DHL New Energy Logistics, a sector brand driving electrification and the energy transition, the company delivers end-to-end solutions across the full value chain, spanning wind, solar, EVs and batteries, BESS, charging, grid infrastructure, alternative fuels, and hydrogen. Leveraging a global network covering more than 220 countries and territories and supported by over 20 DHL EV Centers of Excellence and a dedicated team of trained dangerous goods specialists, DHL ensures high-sensitivity cargo moves safely, compliantly, and on time.
    Hashtag: #DHL

    The issuer is solely responsible for the content of this announcement.

    DHL – The logistics company for the world


    DHL
    is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.

    DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.

  • Hong Kong Residential Purchasing Power Released as Prices and Sales Rise, CRE Investment Momentum Sustains

    Hong Kong Residential Purchasing Power Released as Prices and Sales Rise, CRE Investment Momentum Sustains

    Core Grade A Offices Lead Rental Recovery, Hong Kong Island High Streets Outperform Kowloon

    • Residential Market: Q2 residential transaction numbers increased by 19% q-o-q and 32% y-o-y to reach more than 22,150 units. Home prices rose by 2.5% during April and May, bringing a cumulative 7.4% increase for the first five months, with growth recorded across different segments.
    • Grade A Office Market: Citywide net absorption reached 396,100 sq ft in Q2, with new leases mainly driven by the banking & finance and insurance sectors. Core areas such as Greater Central witnessed significant rental pick up, offsetting rental corrections in non-core submarkets. Cushman & Wakefield expects the overall office market rental level to rise by +4% to +6% in 2026.
    • Retail Market: Overall retail sales maintained steady growth on the back of sustained rises in inbound visitors and a stronger RMB. High street vacancy rates in Causeway Bay and Central remained at 0% in Q2, with Hong Kong Island leading a rental growth recovery.
    • Capital Markets: Hong Kong’s commercial real estate investment market sustained the momentum carried over from late 2025. Supported by demand from end-users and still-attractive pricing levels across property sectors, total large-sized (>HK$100 million) non-residential transaction volume for the 1H 2026 period recorded HK$23.2 billion, up 84% y-o-y.

    HONG KONG SAR – Media OutReach Newswire – 7 July 2026 – Global real estate services firm Cushman & Wakefield today held its Hong Kong Property Markets 1H 2026 Review and 2H 2026 Outlook press conference. Residential market activity remained robust as transaction numbers surpassed 22,000 cases in Q2, the highest quarterly record since Q2 2021. Grade A office market net absorption reached 396,100 sq ft in Q2, with rental level recovery mainly driven by core areas. Greater Central rents continued to pick up by 4.1% q-o-q in Q2, supporting the citywide rental level to grow by 1.9% q-o-q. In the retail sector, total retail sales continued to recover steadily, while high street store vacancy in Causeway Bay and Central returned to 0%, supporting stronger rental performance on Hong Kong Island and outpacing Kowloon. In the capital markets, end-users and well-capitalized investors bottom-fished amid attractive office asset pricing. Living sector and residential site transactions are expected to be the market focus in the upcoming months.

    Cushman&Wakefield_Charts

    Grade A office leasing market: Leasing momentum driven by banking & finance and insurance sectors, rental recovery led by core areas
    Driven by take-up at recent new entrants into the market, citywide office market net absorption reached 396,100 sq ft in the quarter, mainly led by Greater Central and Greater Tsimshatsui. The total new leased area reached 1.2 million sq ft in Q2, underpinned by activities from the banking & finance and insurance sectors. Rents in Greater Central continued to pick up, rising by a further 4.1% q-o-q in Q2 for total growth of 9.7% in 1H 2026, while rental level growth of 2.9% q-o-q was seen in Wanchai/ Causeway Bay. In contrast, rents in non-core areas remained soft, with all four non-core submarkets experiencing rental corrections in Q2 and 1H. The recovery in core areas has supported citywide rental growth of 1.9% q-o-q in Q2 and 4.3% for 1H 2026. In the absence of new completions in Q2, the overall availability rate fell by 0.5 percentage points q-o-q to 19.5%.

    John Siu, Managing Director, Hong Kong, Cushman & Wakefield, said, “Despite the uncertainties arising from recent stock market volatility and geopolitical tensions, leasing demand from the banking & finance and insurance sectors is expected to remain resilient, backed by ongoing wealth management activities, an active IPO pipeline, and long-term operational needs from finance-related institutions. These two sectors accounted for around 60% of Grade A office new leased area in 1H 2026, compared with 38% in 2024. Following strong rental growth in Greater Central in 1H 2026, the upwards momentum is expected to moderate in 2H. Full-year rental growth in the submarket is projected in the +10% to +12% range. This will help offset the impact of rental corrections in certain non-core submarkets, and support the citywide Grade A office rental level to rise by +4% to +6% in 2026, revised upward from the previous forecast of +1% to +3%.”

    Retail leasing market: High street vacancy in Causeway Bay and Central holds at 0%, more overseas brands to establish presence in Hong Kong
    Sustained rises in inbound visitors, along with the wealth effect from an improving residential market and a stronger RMB, have continued to support steady growth in Hong Kong’s retail market. As at May 2026, the city’s overall retail sales marked thirteen consecutive months of y-o-y growth, while total retail sales for the January to May 2026 period recorded HK$171.5 billion, up 10.6% y-o-y. Sales growth was recorded in all key retail categories. The Jewellery & Watches sector remained the most popular among tourists, posting y-o-y growth of 26.2%, followed by the Fashion & Accessories and Medicines & Cosmetics sectors, which grew 5.4% and 5.2%, respectively.

    The overall high street vacancy rate rose mildly to 5.4% in Q2 from 4.2% in Q1, chiefly driven by greater vacancies in Kowloon. Causeway Bay and Central both continued to register zero vacancies through the quarter, while vacancy rates in Tsimshatsui and Mongkok rose to 8.3% and 8.6%, respectively. Despite this, new leasing activity was witnessed across core retail districts, with relatively strong leasing demand from pharmacies and jewellery & watches retailers.

    As for high street retail rents, rental recovery in Hong Kong Island continued to outperform Kowloon. Causeway Bay and Central recorded q-o-q increases of 1.0% and 0.8%, respectively, with both local and international retailers displaying preferences for these two prime high-street hubs. At the same time, the relatively affordable and reasonable rental levels in Mongkok attracted a wider range of brand entries into the district, bringing q-o-q rental growth to 0.5%. However, with the slowdown among luxury retailers, rental levels in Tsimshatsui remained under pressure, declining by 1.1% q-o-q. In the F&B sector, landlords have been more willing to offer discounts amid high availability, resulting in F&B rents across four key retail districts recording q-o-q declines within a 1% range.

    John Siu commented, “Looking ahead, we expect the Hong Kong retail market to remain on a steady recovery trajectory in 2H 2026, supported by continued growth in inbound tourist numbers and recovering tourist spending amid a stronger RMB. Given still-attractive rental levels, we also expect ongoing entries of new retailers, especially from international brands who view the Hong Kong market as a strategic launchpad for regional expansion in Asia. Causeway Bay and Central are likely to remain active for leasing activities, underpinned by strong tourist footfall. We forecast high street retail rents in Causeway Bay and Central to lead a recovery and increase by 3% to 5% in 2H 2026, while we project Tsimshatsui and Mongkok to pick up modestly in the range of 1% to 2%.”

    Residential market: Prices and sales rise in 1H, interest rate uncertainty may weigh on 2H sentiment
    The Hong Kong residential market continued to gain momentum in Q2, with overall sentiment and transactions remaining active despite the disruptions brought on by ongoing geopolitical uncertainties. Both primary and secondary sales were strong in Q2, with the total number of residential sales and purchases agreements reaching more than 22,150 cases in the quarter, up 19% q-o-q and 32% y-o-y (Chart 3), bringing the total transaction number for the 1H 2026 period to more than 40,800 cases, a new high for the same period since 2021. As at June, the monthly number of residential sales and purchases agreements exceeded 5,000 units for 16 consecutive months, reflecting sustained buyer confidence and demand from investors. Strong sales at new launches saw primary market transactions take a 32% share of total transactions between January and May.

    Edgar Lai, Senior Director, Valuation and Advisory Services, Hong Kong, Cushman & Wakefield, highlighted, “Home prices continued to increase in Q2 2026. Rating and Valuation Department data suggests that the overall residential price index picked up 2.5% in the two months from April to May, bringing 7.4% YTD growth. Meanwhile, our Cushman & Wakefield mid-and-small size units price index shows that home prices rose by 4% q-o-q and 9% in 1H. Our tracking of popular housing estates shows that price growth was witnessed across different market segments. Prices at City One Shatin, representing the mass market, rose 4.7% q-o-q, while prices at Taikoo Shing, representing the mid-market, grew by 8.6% q-o-q. Residence Bel-Air, representing the luxury segment, also recorded a notable 6.7% q-o-q rise. However, following the sustained release of pent-up demand over the past year, coupled with rising stock market volatility in June and tighter cross-border capital controls from the Chinese mainland, our June Verbal Enquiry index indicates that buyer enquiries moderated towards the end of the quarter, compared with the peak seen in April and May.”

    Rosanna Tang, Deputy Managing Director, Head of Research, Hong Kong, Cushman & Wakefield, added, “The Hong Kong residential market extended its positive momentum in Q2, with overall transaction activity remaining vibrant. Total residential transaction numbers in the quarter exceeded 22,150 cases, marking a new high since Q2 2021. Looking ahead to 2H, uncertainties in interest rate movements are expected to widen. Some potential buyers may again observe how geopolitical developments and stock market trends are affecting capital flow and market sentiment. Yet, given the resilient housing demand in the city, backed by rising numbers from incoming talent and non-local students, Hong Kong residential market is expected to remain stable in 2H. We anticipate full-year transactions in 2026 to reach approximately 75,000 units, while home prices to pick up by close to 10%. In terms of rents, rental index picked up by 1.8% in the first five months in 2026, rising 18% from the last bottom in 2023. Rental growth is expected to be moderate and stay within 5% y-o-y in 2026.”

    Non-residential investment market (dealsexceeding HK$100 million): Transaction momentum sustains, with end-users leading office transactions
    Amid the still-attractive pricing across property sectors, the Hong Kong commercial real estate investment market largely sustained the transaction momentum carried over from 2H 2025. The city’s non-residential investment market for deals exceeding HK$100 million recorded 50 transactions in 1H 2026, with total transaction volume rising 84% y-o-y to HK$23.2 billion, although down 16% from the HK$27.8 billion seen in the 2H 2025 period. (Chart 4). In 1H 2026, local buyers remained the major source of capital, accounting for more than 70% of the total consideration. Foreign capital comprised 19% of 1H 2026 total transaction volume, drawn by discounted property prices and conversion projects with value-added angles. By asset class, the office sector accounted for 54% of total investment consideration, followed by around 23% from the hotel / rental housing sector.

    Tom Ko, Executive Director and Head of Capital Markets, Hong Kong, Cushman & Wakefield, concluded, “In 1H 2026, office sales transactions continued to account for the largest share of both consideration and deal count, indicating a recovery in the investment ecosystem. During this round of consolidation, end-user buyers acted to capture bottom-fishing opportunities, with multiple large-scale office deals concluded. Our recent publication in May 2026, Hong Kong Office Building Investment Back in Focus: A Market Reassessment, suggests the significant capital value adjustment has reset entry levels and reopened the market to end-users seeking bottom-fishing opportunities, especially for education institutions, banks and financial institutions, as well as leading Chinese mainland corporates.

    “Notably, some end-user buyers are cash-rich and therefore less sensitive to banks’ cautious lending stance toward commercial properties, and to interest rate movements. Office capital values are projected to follow the recovery in rents. Coupled with the declining availability of distressed office assets, the current market encourages end-users to accelerate their decision-making to consider bottom-fishing ahead of the subsequent upcycle. Looking ahead to 2H 2026, we believe demand from end-users and the living sector will remain the major drivers of investment activity. The market has also witnessed growing momentum in private residential sites transactions, with investors strategically expanding land banks amid a buoyant residential market. We expect to see more transactions in this segment through the remainder of the year. Against this backdrop, the 2026 full-year investment volume is now forecast to reach more than HK$40 billion.”

    Please click here to download photo and presentation deck.

    (From left to right) Tom Ko, Executive Director and Head of Capital Markets, Hong Kong, Cushman & Wakefield; John Siu, Managing Director, Hong Kong, Cushman & Wakefield; Rosanna Tang, Deputy Managing Director, Head of Research, Hong Kong, Cushman & Wakefield and Edgar Lai, Senior Director, Valuation and Advisory Services, Hong Kong, Cushman & Wakefield.
    Hashtag: #Cushman&Wakefield

    The issuer is solely responsible for the content of this announcement.

    Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for property owners and occupiers with approximately 53,000 employees in nearly 350 offices and 60 countries. In Greater China, a network of 23 offices serves local m

    Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for property owners and occupiers with approximately 53,000 employees in nearly 350 offices and 60 countries. In Greater China, a network of 23 offices serves local markets across the region. In 2025, the firm reported revenue of $10.3 billion across its core services of Valuation, Consulting, Project & Development Services, Capital Markets, Project & Occupier Services, Industrial & Logistics, Retail, and others. Built around the belief that Better never settles, the firm receives numerous industry and business accolades for its award-winning culture. For additional information, visit www.cushmanwakefield.com.hk or follow us on LinkedIn (https://www.linkedin.com/company/cushman-&-wakefield-greater-china).

  • 住宅市場購買力持續釋放 價量齊升 投資市場動力延續

    住宅市場購買力持續釋放 價量齊升 投資市場動力延續

    核心區甲級寫字樓繼續帶領租金復甦 零售街舖以港島跑贏九龍區

    • 住宅市場:第二季度住宅成交量超過22,150宗,按季升19%至,按年升32%;樓價在四至五月期間亦錄得2.5%增長, 帶動今年首五個月累升7.4%;各類型住宅價格維持升勢
    • 甲級寫字樓季内錄得39.6萬平方呎正淨吸納量,新租賃以銀行、金融及保險業最為活躍;租金方面,核心區尤其是中區租金回升較為明顯,抵銷部分非核心區租金調整,預計2026年整體租金升4%至6%
    • 零售市場:受惠於入境旅客數字持續增長,加上人民幣走强,零售市場表現維持穩健增長;第二季銅鑼灣和中環一綫街舖均維持零空置率,支持港島區租金復甦領先九龍區
    • 資本市場 2026上半年房地產投資市場延續去年下半年的熱度,在自用買家需求支持下,加上各類型物業價格仍處於吸引水平,逾億港元的非住宅大手物業總成交額錄得約232億港元,按年增長84%。

    香港 – Media OutReach Newswire – 2026年7月7日 – 全球領先的房地產服務商戴德梁行 | Cushman & Wakefield 今天發表香港房地產市場2026年上半年回顧及下半年展望。住宅市場成交維持熾熱,第二季成交宗數錄總計超過2.2萬宗,為2021年第二季度以來新高。甲級寫字樓方面,季內錄得39.6萬平方呎淨吸納量,並由核心區帶動整體甲級寫字樓租金復甦。當中中區租金按季續升4.1%,令整體租金按季升1.9%。商舖方面,零售業總銷貨額維持穩步增長,銅鑼灣和中環一綫街鋪空置率再度錄得0%,支持港島區租金表現優於九龍區。至於投資市場方面,在寫字樓價格具吸引力下,自用買家和具資金實力投資者繼續尋底;後市相信以住宿相關板塊以及私人住宅地盤成交將為焦點。

    Cushman&Wakefield_图表

    甲級寫字樓租賃市場:銀行及金融和保險業仍為租賃動力 租金復甦主要由核心區帶動
    在新落成寫字樓項目的租務帶動下,第二季度錄得396,100平方呎淨吸納量。季內新租賃面積約120萬平方呎,主要由銀行及金融和保險業帶動,共佔第二季新租賃面積約五成。租金方面,核心區持續優於市場表現,中區租金按季續錄得4.1%的升幅,帶動該區上半年增幅達9.7%;灣仔/銅鑼灣租金按季也上漲2.9%。然而, 四個非核心區表現仍受制於較高待租率,租金於第二季及上半年繼續調整。核心區復甦支撐整體市場租金上揚,全港甲級寫字樓租金在第二季按季升1.9%,而2026年上半年累計升4.3%。由於第二季未有新項目落成,整體待租率略為下降至19.5%,按季輕微減少約0.5個百分點。

    戴德梁行香港董事總經理蕭亮輝先生表示:「儘管近期股市波動及地緣政治角力仍為商業市場帶來不確定性,但在財富管理業務持續發展,加上新股市場表現活躍,以及金融機構具備長期營運需求的支持下,預計銀行及金融業以及保險業的租賃需求將保持韌性,而這兩個行業板塊更佔去上半年全港甲級寫字樓約6成的新租賃面積, 相比2024年38%的佔比大幅增加。隨著2026年上半年中區租金升幅明顯加快,我們預期下半年升勢將有所放緩。全年而言,中區租金預計會錄得10%至12%的增長,這將有助抵銷部分非核心區租金調整的影響,從而帶動全港甲級寫字樓租金於2026年上漲4%至6%,較原先預測的1%至3%有所上調。」

    商舖租賃市場:銅鑼灣和中環一線街舖空置率維持0% 預期更多海外品牌在港設立據點
    受惠於訪港旅客數字持續增長,加上住宅市場暢旺及人民幣走强,本港零售業表現繼續穩健增長。截至2026年5月,香港零售業銷售貨額已連續十三個月錄得按年增長,致年初至今銷售貨額總計約1,715億港元,較去年同期升10.6%。各主要零售類別均錄得升幅,其中”珠寶及鐘錶”仍最受旅客歡迎,按年大升26.2%;其次為”服裝及配飾”和”藥物及化妝品”,分別錄得5.4%及5.2%的按年增幅。

    空置率方面,第二季四個核心區一線街舖平均空置率由上季的4.2%微升至5.4%,主要受九龍區空置率上升所致。本季度銅鑼灣及中環一線街舖均維持零空置,尖沙咀及旺角的空置率則分別上升至8.3%和8.6%。儘管如此,季內各核心區主街均錄得新租活動,當中以來自藥妝和珠寶鐘錶品牌的租賃需求最爲殷切。

    租金走勢方面,租金復甦步伐繼續以港島區領先九龍區。由於本地和海外零售品牌在港進行擴張活動時對銅鑼灣和中環一線街舖尤其偏好,帶動這兩區租金按季分別升1.0%和0.8%。至於旺角,由於該區租金水平相對合理,吸引各類型租戶進駐,按季亦錄得0.5%租金增長。惟受奢侈品行業放緩影響,尖沙咀租金表現持續受壓,按季跌1.1%。餐飲業方面,由於待租空間仍然未有明顯吸納的情況,業主普遍更願意以優惠價格放盤,各區餐飲租金按季均錄得 1% 以內的輕微跌幅。

    蕭亮輝表示:
    「展望下半年,我們相信來港旅客人數持續增長及人民幣走強等因素將帶動旅客消費繼續回暖,並支持本港零售市場維持穩健復甦步伐。同時,在租金水平仍具吸引力的情況下,我們預期將有更多新零售品牌進駐本港,特別是視香港為拓展亞洲市場的戰略跳板的海外品牌,而鑑於銅鑼灣和中環兩區旅客和本地客的人流更爲穩定,相信這兩區將繼續較受零售品牌注視。本行預測銅鑼灣和中環將繼續帶領核心區一線街舖租金復甦,下半年或有望升3%至5%;而尖沙咀及旺角則有望錄得1%至2%的溫和增長。」

    住宅市場:上半年私人住宅量價齊升 惟下半年利率走向存變數可影響入市氣氛
    第二季度本港樓市延續回暖勢頭,整體市場氣氛保持暢旺。 儘管外圍環境仍然受地緣政治不穩定性影響,但相關因素似乎暫對本港住宅市場衝擊相對有限。整體成交表現方面,第二季度一、二手成交宗數錄得顯著增長,總計超過22,150宗,較首季上升19%,比去年同期升32% (圖三),帶動上半年成交突破40,800宗,為2021年以來同期新高。截至今年六月,按月成交宗數更是連續16個月錄得超過5,000宗水平,反映買家入市信心持續以及投資需求同步釋放。一月至五月住宅一手成交活躍,約佔整體住宅交投數目約32%。

    戴德梁行香港估價及顧問服務部高級董事黎劍明先生
    指出:「第二季度本港樓價升勢持續,根據政府差估署數據(截至5月數據),整體住宅樓價指數在四至五月兩個月期間上升2.5%, 令今年首五個月累升7.4%。若按本行追蹤的中小型住宅單位售價指數計算,第二季度樓價較上季升約4%, 帶動上半年累升近9%。至於受歡迎屋苑樓價表現,各類型物業樓價升勢持續,當中代表細價盤的沙田第一城按季升4.7%;代表中價市場的太古城按季升8.6%;而代表豪宅市場的貝沙灣亦錄得6.7%的按季升幅。然而,隨著過去一年市場購買力持續釋放,加上六月份股市波幅開始擴大,以及內地開始收緊跨境資金政策,季末的詢價量相比四、五月份高峰相對放緩。」

    戴德梁行副董事總經理及香港研究部主管鄧淑賢女士表示:「今年第二季,本港住宅市場延續年初的回暖勢頭,整體交投維持活躍。第二季度總成交宗數錄總計超過2.2萬宗,為2021年第二季度以來新高。展望下半年,預期美國息率走向可能存在更大變數,部分潛在買家可能再次觀望市場因地緣政治發展及股票市場走向等對於資金流向及投資情緒的影響。不過,在本地剛需及來港留學及定居人數不斷增長的支持下,預期樓市在下半年將維持平穩發展。成交方面,我們維持預計今年住宅成交量有望錄得75,000宗左右水平, 而全年樓價升幅有望近10%。租金方面,今年首5個月錄得1.8%增長,而住宅租金自2023年低位亦已攀升約18%,相信後市增幅會相對溫和,預期年內約有5%以內的增長。」

    大額非住宅物業投資市場:資本市場大致延續去年下半年投資氣氛大額寫字樓交易仍以自用型買家主導
    在各類型物業價格仍具吸引力的環境下,香港商業地產投資市場大致延續去年下半年的成交氣氛。在2026上半年,逾億港元大額非住宅物業投資市場錄得50宗大額成交,總成交金額約232億港元,雖然較2025下半年的278億港元跌約16%,但較去年同期大升84%。買家方面,本地買家(包括自用型買家和長線投資者)仍然是投資市場的主要資金來源,佔上半年投資總額超過七成。至於外資則佔19%,目光主要投射大幅折讓的資產和具增值潛能的改裝項目。物業類型方面,按成交金額計算,寫字樓物業成交佔54%,其次為酒店和出租公寓板塊,佔超約23%。

    戴德梁行執行董事香港資本市場部主管高偉雄先生指:「2026上半年,按成交金額和宗數計算,均以寫字樓物業成交主導,反映投資市場生態開始復常。在這輪市場整固期間,自用型買家率先入市尋底並落實多宗大額寫字樓成交。正如我行在今年5月發佈的《重新聚焦香港寫字樓市場:投資市場檢視與分析》報告中所指,經過明顯的資本價格調整,較低的入市門檻為自用型買家提供撈底機會,當中以來自教育機構、金融機構和內地龍頭企業的需求最為活躍。

    值得一提的是,部分自用型買家資金充裕,所以銀行的貸款政策或利率走勢對這類買家的入市決定的影響都相對輕微。隨著市場待售資產選擇越見有限,加上價格預期或會跟隨租金復甦而逐步回穩,相信部分具自用需要買家有望加快入市步伐,以把握下一輪上升周期前的抄底機會。展望下半年,相信仍然主要由自用型買家和租住板塊的需求帶動。此外,我們留意到近期市場上的私人住宅地盤板塊開始更趨活躍,相信在住宅市場維持暢旺的情況下,投資者將進行策略性部署並積極擴充土地儲備,下半年或出現更多相關成交。我們預測,2026全年大額非住宅物業投資總額有望突破超越400億港元水平。」

    按此下載活動照片及簡報

    (由左至右)戴德梁行執行董事及香港資本市場部主管高偉雄先生、戴德梁行香港董事總經理蕭亮輝先生、戴德梁行副董事總經理及香港研究部主管鄧淑賢女士及戴德梁行香港估價及顧問服務部高級董事黎劍明先生。

    Hashtag: #Cushman&Wakefield

    The issuer is solely responsible for the content of this announcement.

    戴德梁行

    戴德梁行是享譽全球的房地產服務和諮詢顧問公司, 通過兼具本土洞察與全球視野的房地產解決方案為客戶創造卓越價值。戴德梁行遍佈全球60多個國家,設有350多個辦公室,擁有53,000名專業員工。在大中華區,23家分公司合力引領市場發展。2025年公司全球營業收入達103億美元,核心業務涵蓋估價及顧問服務、策略發展顧問、專案管理服務、資本市場、專案及企業服務、產業地產、商業地產等。戴德梁行致力於”戴領無限超越”,贏得眾多行業重磅獎項和至高榮譽。更多詳情,請瀏覽,或關注我們的微信(戴德梁行)及領英專頁()。

  • Jollibee 集團旗下品牌獲《Brand Finance Philippines 50 2026》評為菲律賓三大最具價值餐飲品牌,其中快樂蜂 (Jollibee) 品牌價值增長 32% 至 33 億美元

    Jollibee 集團旗下品牌獲《Brand Finance Philippines 50 2026》評為菲律賓三大最具價值餐飲品牌,其中快樂蜂 (Jollibee) 品牌價值增長 32% 至 33 億美元

    重點摘要:

    • Jollibee 集團旗下快樂蜂 (Jollibee)、Mang Inasal 及超群 (Chowking) 在《Brand Finance Philippines 50 2026》報告中,位列菲律賓三大最具價值餐飲品牌。
    • 菲律賓餐飲業的品牌總值約達 41 億美元,按年增長 29%;其中快樂蜂約佔行業品牌總值 80%。
    • 快樂蜂連續第三年在菲律賓所有品牌中按品牌價值排名第 2,品牌價值增長約 32% 至 33 億美元,受惠於強勁的品牌強度,並獲評為全球第五強餐飲品牌。
    • Mang Inasal 的品牌強度排名大幅上升,在菲律賓餐飲及非餐飲品牌中躍居第 2 位;品牌價值增長 28% 至 4.82 億美元,並獲列入 Brand Finance 2026 年「值得關注品牌」(Brands to Watch) 名單。
    • Jollibee Foods Corporation 旗下的品牌組合還包括添好運 (Tim Ho Wan)、The Coffee Bean & Tea Leaf 及 Compose Coffee,反映其已建立橫跨多個品牌和市場的平台,業務不僅限於旗下菲律賓餐飲品牌。

    菲律賓馬尼拉 – Media OutReach Newswire – 2026年7月7日 – Jollibee 集團旗下品牌快樂蜂 (Jollibee)、Mang Inasal 及超群 (Chowking) 獲《Brand Finance Philippines 50 2026》報告評為菲律賓三大最具價值餐飲品牌,其中快樂蜂位居餐飲業首位,佔餐飲品牌總值約 80%。

    Jollibee 集團旗下快樂蜂、Mang Inasal 及超群在《Brand Finance Philippines 50 2026》排名中位列三大餐飲品牌,反映集團本土餐飲品牌組合的實力與價值。
    Jollibee 集團旗下快樂蜂、Mang Inasal 及超群在《Brand Finance Philippines 50 2026》排名中位列三大餐飲品牌,反映集團本土餐飲品牌組合的實力與價值。

    該報告亦在菲律賓表現最佳企業品牌的整體背景下審視這三個品牌,指出品牌價值與品牌強度愈來愈與消費需求、定價能力、抗逆力及長期商業價值掛鈎。

    Brand Finance 指出,菲律賓餐飲業的品牌總值約達 41 億美元,按年增長 29%,其中快樂蜂佔餐飲品牌總值約 80%。

    快樂蜂連續第三年位列菲律賓最具價值品牌第 2 名;Mang Inasal 躍升至整體品牌強度第 2

    該報告顯示,快樂蜂連續第三年在菲律賓所有餐飲及非餐飲品牌中,按品牌價值排名第 2。快樂蜂的品牌強度指數(Brand Strength Index,BSI)亦取得 87.9 分 (滿分 100 分),在《Brand Finance Restaurants 25 2026》報告中位列全球第五強餐飲品牌,並且是唯一入選該全球排名的菲律賓及東南亞品牌。

    Brand Finance 將 Jollibee 的表現歸功於品牌強度提升、持續的顧客需求,以及在核心市場的強勁品牌吸引力。報告亦指出,該品牌的增長動力來自同店銷售增長、交易量上升、收入增長、系統銷售額創新高、美國業務持續擴展,以及成功拓展越南市場,並在當地開設第 200 間分店。

    Mang Inasal 錄得報告中最顯著的升幅之一,在菲律賓餐飲及非餐飲品牌的品牌強度排名中由第七位升至第二位。其品牌強度指數上升 7.4 分,由 2025 年的 87.8 分升至 95.2 分 (滿分 100),品牌強度評級亦由 AAA 提升至 AAA+。其品牌價值增長 28% 至 4.82 億美元,並因而入選 Brand Finance 2026 年「值得關注品牌」名單。

    Brand Finance 指出,Mang Inasal 隸屬 Jollibee Foods Corporation,因而受惠於集團規模、營運支援及廣泛的市場知名度。

    超群在《Brand Finance Philippines 50 2026》報告中的排名亦有所上升,升至菲律賓最具價值品牌第 31 位。

    除上述菲律賓品牌排名外,Jollibee Foods Corporation 的全球品牌組合涵蓋 20 個品牌,在 33 個國家設有逾 10,400 間門店及咖啡店。旗下品牌包括添好運、The Coffee Bean & Tea Leaf、Compose Coffee、Smashburger、Highlands Coffee、Milksha 等,業務涵蓋快餐、咖啡及茶飲、烘焙、休閒餐飲和飲品科技等領域。

    Jollibee Foods Corporation 行政總裁 Ernesto Tanmantiong 表示:「這些肯定反映我們旗下品牌歷久不衰的實力,以及我們多年來贏得不同世代消費者的信任。強大的品牌是策略性資產,既能深化顧客忠誠度、支持可持續增長,亦能提升業務韌性,在瞬息萬變的營運環境中尤其如此。」

    「這些排名的意義不止於品牌殊榮,亦讓外界看見我們每天創造的內在價值。值得注意的是,單計 Jollibee 的品牌價值已達 33 億美元,相較我們目前的市值,已是相當可觀的規模,凸顯我們有重要機遇將品牌實力轉化為長期價值,持續惠及股東。」

    Hashtag: #JollibeeGroup

    The issuer is solely responsible for the content of this announcement.

    關於 Jollibee 集團

    Jollibee Foods Corporation (PSE: JFC) 是全球增長最快的餐飲公司之一,致力以美味傳遞喜悅。該公司管理及營運來自 20 個品牌的業務組合(統稱「Jollibee 集團」),在 33 個國家設有超過 10,400 間餐廳及咖啡店。

    Jollibee 集團的品牌組合包括九個全資品牌 (快樂蜂、超群、Greenwich、Red Ribbon、Mang Inasal、永和大王、宏狀元、Smashburger 以及添好運),五個菲律賓的特許經營品牌 (漢堡王、熊貓速遞、吉野家、Common Man Coffee Roasters 和 Tiong Bahru Bakery),以及對其他主要品牌的持股,包括:The Coffee Bean and Tea Leaf (80%)、Compose Coffee (70%)、Shabu All Day (70%)、經營 Highlands Coffee 的SuperFoods 集團 (60%),以及珍珠奶茶品牌Milksha (51%)。該公司亦與名廚 Rick Bayless 共同持有 Tortazo, LLC 的權益,以在美國經營 Tortazo,並持有飲品科技領先企業 Botrista 的權益。

    Jollibee 集團透過其全球可持續發展議程「Joy for Tomorrow」,展現對可持續營商實踐的堅定承諾,涵蓋食品安全、員工福祉、社區支援、良好管治及環境責任等多個方面。這些重點範疇與聯合國永續發展目標 (UN SDGs) 一致。

    該公司曾獲《亞洲華爾街日報》評為「菲律賓最受敬重企業」,亦獲選為「亞洲五十強企業」之一,並獲《富比士》評為「全球最佳僱主」及「最適合女性就業企業」之一。該公司亦五度榮獲 Gallup「卓越職場大獎」,並登上《TIME》「全球最佳企業」及《財富》「東南亞500強」榜單。

    如欲了解更多有關 Jollibee 集團的資訊,請瀏覽:

  • L’Occitane En Provence Helps Malaysians Address Hair Fall Through Expert Hair & Scalp Diagnosis

    L’Occitane En Provence Helps Malaysians Address Hair Fall Through Expert Hair & Scalp Diagnosis

    Backed by Over 105,000 Hair & Scalp Diagnosis Conducted in Malaysia, L’Occitane Advocates Understanding the Cause Before Choosing the Solution

    KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 7 July 2026 – As hair fall and hair loss concerns continue to affect consumers across different ages and life stages, L’Occitane is encouraging Malaysians to look beyond the symptoms and understand the root cause of their concerns through its complimentary Hair & Scalp Diagnosis.

    L'Occitane Anti-Hair Loss Serum
    L’Occitane Anti-Hair Loss Serum

    Backed by more than 105,000 Hair & Scalp Diagnosis conducted in Malaysia, L’Occitane has developed extensive expertise in understanding hair fall, hair loss, scalp imbalances and personalised scalp care needs. Through this diagnostic-first approach, the brand helps consumers identify the underlying causes of their concerns before recommending a targeted hair and scalp care routine.

    The insights gathered from these diagnosis reveal that what often appears to be hair loss or hair thinning may be linked to a variety of factors, including scalp imbalance, stress, hormonal changes, post-partum shedding, lifestyle habits and environmental conditions. While the symptoms may look similar, the underlying causes and therefore the solutions are often very different.

    As a result, L’Occitane believes that effective hair care begins not with choosing a product, but with understanding the scalp.

    Over 105,000 Hair & Scalp Diagnosis: Understanding Hair Fall Beyond the Surface
    Through more than 105,000 Hair & Scalp Diagnosis conducted in Malaysia, L’Occitane has observed that hair fall concerns typically stem from multiple contributing factors rather than a single cause.

    Common concerns identified include:

    • Hair loss and excessive hair fall
    • Hair thinning and reduced hair density
    • Post-partum hair shedding
    • Scalp sensitivity and discomfort
    • Oily scalp conditions
    • Stress-related hair concerns
    • Hormonal-related hair changes
    • Weakened scalp barrier and scalp imbalance

    Each diagnosis includes an in-depth scalp analysis and personalised consultation, helping consumers better understand their scalp condition before selecting products suited to their individual needs.

    This personalised approach has positioned L’Occitane as a trusted hair and scalp care expert, focused on addressing the cause of hair concerns rather than simply masking the symptoms.

    Clinically Proven Support for Hair Loss and Hair Fall Concerns
    At the heart of L’Occitane’s personalised hair care approach is the Anti-Hair Loss Serum, formulated with 99% natural-origin ingredients.

    Clinically proven results include:

    • Helps reduce hair loss
    • Strengthens hair from the root
    • Improves the appearance of fuller, denser-looking hair
    • Supports the growth of up to 17,000 new strands after three months of use

    When paired with a personalised Hair & Scalp Diagnosis, the serum becomes part of a tailored solution designed around each individual’s scalp condition and hair concern.

    Personalised Hair & Scalp Solutions for Different Needs
    Recognising that every scalp is unique, L’Occitane offers complementary scalp care solutions that address different scalp conditions and lifestyle needs.

    Immortelle Pro-Youth Scalp Serum
    Designed to:

    • Revitalise the scalp
    • Improve scalp elasticity
    • Replenish vitality
    • Promote healthier-looking hair

    Night Soothing Defense Scalp Serum
    Designed to:

    • Soothe sensitive scalps
    • Strengthen the scalp barrier
    • Reduce discomfort
    • Restore balance overnight

    Gentle & Balance Shampoo
    Designed to:

    • Gently cleanse the scalp
    • Support the scalp microbiome
    • Promote a healthy scalp environment

    Volume & Strength Shampoo
    Designed to:

    • Strengthen fragile hair
    • Improve resilience
    • Create fuller-looking hair

    Together with the complimentary Hair & Scalp Diagnosis, these targeted solutions form a personalised hair care ritual tailored to individual scalp conditions and hair goals.

    Different Causes. Real People. Real Results.
    While many consumers experience hair fall, hair loss or hair thinning, the underlying causes behind these concerns are often different.

    The experiences of Soo Chian, Jack and Hui Ying demonstrate why understanding the root cause can make a meaningful difference.

    Goh Soo Chian, 33
    Concern:
    Post-Partum Hair Fall
    Contributing Factor:
    Post-pregnancy hormonal changes
    Recommended Routine:
    Anti-Hair Loss Advanced Scalp Serum (3 months)
    Result:
    Reduced hair fall and visible baby hairs

    Like many mothers, Soo Chian experienced significant hair fall after childbirth. As her hairline became increasingly visible and bald patches began to appear, she found herself constantly searching for ways to conceal the changes.
    After adopting a consistent hair care routine with L’Occitane’s Anti-Hair Loss Advanced Scalp Serum, she began noticing visible improvements.
    Now I see less hair loss compared to even before I got pregnant. I feel much more confident and less stressed about it.

    Jayabalan A/L Subramaniam (Jack), 51

    Concern:
    Hair Thinning
    Contributing Factor:
    Work-related stress and environmental exposure
    Recommended Routine:
    Anti-Hair Loss Advanced Scalp Serum (6 months)
    Result:
    Improved hair density and fuller-looking coverage

    For Jack, what began as gradual thinning eventually affected both his appearance and confidence.
    After consistently incorporating the serum into his routine, he began noticing encouraging improvements.
    My mother told me she could see my bald patch was darker, meaning the hair was growing back. That put a big smile on my face because I was happy to hear she noticed something different.”

    Ooi Hui Ying, 35
    Concern:

    Progressive Hair Thinning
    Contributing Factor:
    Hormonal changes
    Recommended Routine:
    Anti-Hair Loss Advanced Scalp Serum (8 months)
    Result:
    Visible baby hairs and improved confidence

    What began as gradual thinning eventually developed into a visible bald patch. Through consistent use of the serum, Hui Ying started noticing visible baby hairs after three months and experienced renewed confidence as her hair became fuller over time.
    My self-esteem improved. I’m very happy and delighted that this worked.”

    Understanding Comes First
    Although Soo Chian, Jack and Hui Ying experienced similar symptoms, their hair concerns stemmed from different underlying causes.

    Their stories reinforce an important truth: understanding the cause is often the first step towards finding an effective solution.

    Through complimentary Hair & Scalp Diagnosis, personalised consultations and targeted hair care solutions, L’Occitane continues to help Malaysians better understand hair fall, hair loss and scalp health before recommending the routine best suited to their needs.

    Today, with over 105,000 Hair & Scalp Diagnosis conducted in Malaysia, L’Occitane remains committed to helping consumers make more informed decisions about their hair and scalp care journey.
    Complimentary Hair & Scalp Diagnosis is available at L’Occitane boutiques nationwide.

    Each diagnosis includes:

    • Personalised scalp analysis
    • Identification of scalp concerns
    • Hair loss and hair fall assessment
    • Product recommendations tailored to individual needs

    Hashtag: #AntiHairLoss #HairCareExpert #LOccitaneMY #LOccitaneEnProvence​


    The issuer is solely responsible for the content of this announcement.

    L’Occitane En Provence

    A Beauty Maison revealing the living force of flora, since 1976. Born from a simple gesture – the distillation of rosemary – L’Occitane en Provence draws its inspiration from the vibrant nature and cultures of Haute-Provence. The Maison designs skincare, fragrances and home collections formulated in France with botanicals inspired by Haute-Provence and enhanced by advanced science and an environmentally conscious approach. Celebrating the ties that bind people and nature, L’Occitane en Provence brings to life an art de vivre inspired by the beauty of simple moments. Today, the Maison shares this philosophy with its guests through over 3,000 boutiques worldwide, 100 spas, 2,500 partner hotels, and its own hotel, Le Couvent des Minimes, un Hôtel et Spa L’Occitane en Provence.

    The L’OCCITANE Group is now B Corp™ certified

    The L’Occitane Group, a pioneer in premium sustainable beauty and wellness, is proud to announce that it is now a certified B Corporation™. This is an exciting milestone that builds on the Group’s ongoing commitment to creating positive change by empowering the communities it invests in, protecting biodiversity, reducing waste and mitigating climate change. With certification, the Group joins a global community of like-minded businesses that share a collective vision of creating an inclusive, equitable and regenerative economy to be a force for good in the world.

  • Prudential Singapore tops global MDRT Culture of Excellence (COE) Awards with 29 agency leaders recognised in 2026

    Prudential Singapore tops global MDRT Culture of Excellence (COE) Awards with 29 agency leaders recognised in 2026

    Agency leader Bryan Phang is the sole COE (Diamond Agency) winner to achieve four consecutive award wins; Prudential’s solid showing underpinned by its strong knowledge sharing and mentorship culture

    SINGAPORE – Media OutReach Newswire – 7 July 2026 – Prudential Singapore (“Prudential”) achieved the strongest showing globally in the 2026 Million Dollar Round Table (MDRT) Culture of Excellence (COE) Awards, with 29 agency leaders recognised out of 68 winners worldwide. This was up from 13 winners in 2025, reflecting the strong progress made by Prudential’s agency force. Accounting for more than two in five award recipients this year, Prudential had the highest number of MDRT COE Award winners globally.

    The MDRT COE Award recognises agency leaders who deliver strong outcomes across six dimensions of agency management1: production, retention, recruitment, persistency, whole person, and MDRT or MDRT Academy membership.

    Mr Rom Lee, Chief Agency Officer, Prudential Singapore, said: “Having 29 agency leaders recognised on the global MDRT Culture of Excellence Awards, up from 13 last year, is a strong affirmation of the standards our leaders set for themselves and their teams. Beyond individual achievement, it reflects a culture grounded on discipline, a strong MDRT sharing culture and a deep commitment to helping customers make confident financial decisions.

    “We have worked to create an environment where financial representatives can grow their careers, perform at a high level and be recognised for their achievements. As customer needs continue to evolve, this culture of excellence will remain central to how we develop a trusted, future-ready agency.”

    MDRT COE Award winner Mr Bryan Phang, Financial Services Director, Prudential Singapore, is the only Diamond Agency recipient globally to achieve this distinction for a fourth consecutive year. This year, the agency went a step further by achieving all six criteria of the Award. Said Mr Phang: “Earning this recognition for a fourth consecutive year is meaningful. The best teams make each other better. For us, it’s about developing people, building leaders and creating a culture that can sustain success over time. We hope this recognition raises the bar for what strong agency culture and high standards can achieve.”

    New MDRT COE Award winner, Ms Chiam Shu Yi, Wealth Director, Prudential Financial Advisers Singapore, Platinum Agency, is recognised for developing the careers of young and mid-career financial representatives. Said Ms Chiam: “Success is never built alone. The greatest fulfilment in leadership is investing in people, helping them discover hidden confidence, and reach milestones which they thought were out of reach. By supporting others, you empower them to grow, succeed, and build lives and careers they are proud of.”

    Agency leaders awarded the MDRT Culture of Excellence Award include:

    Diamond Agency (five out of six criteria met)
    • Ang Wei Boon, Financial Services Manager
    • Augustine Seah, Senior Executive Wealth Director
    • Bryan Phang, Financial Services Director
    • Dexter Goh, Financial Services Director
    • Han Chi Teng, Financial Services Director
    • Joyce Chan, Financial Services Director
    • Nicole Ng, Senior Financial Services Manager
    • Shalyn Lee, Senior Executive Wealth Director
    • Tan Chin Sian, Financial Services Director
    • Wesley Ee, Associate Wealth Director
    • Yugi Toh, Senior Executive Wealth Director

    Platinum Agency (four out of six criteria met)
    • Chiam Shu Yi, Wealth Director
    • Diana Ng, Financial Services Director
    • Joe Goh, Financial Services Director
    • Jaslyn Ng, Financial Services Director
    • Kenny Siew, Financial Services Director
    • Thomas Lee, Senior Executive Wealth Director
    • Tricia Tan, Senior Financial Services Director
    • Zinc Goh, Executive Wealth Director

    Gold Agency (three out of six criteria met)
    • Alvis Thor, Group Financial Services Director
    • Andrew Ang, Financial Services Director
    • Gerald Wu, Executive Wealth Director
    • Jaden Wang, Executive Wealth Director
    • Jeffrey Yen, Senior Financial Services Manager
    • Jocelyn Kau, Senior Wealth Director
    • Josephine Ho, Financial Services Director
    • Ng Ling Hoong, Financial Services Manager
    • Shannon Loke, Group Financial Services Director
    • Tracy Chia, Financial Services Director

    Three-time consecutive Award winners
    • Augustine Seah, Senior Executive Wealth Director
    • Joyce Chan, Financial Services Director
    • Han Chi Teng, Financial Services Director
    • Jaslyn Ng, Financial Services Director
    • Jaden Wang, Executive Wealth Director

    Prudential’s agency force has continued to deliver strong results and a consistently growing number of qualifiers. In 2026, it had 1,425 MDRT qualifiers, including 186 Court of The Table (TOT) and 73 Top of the Table (TOT) qualifiers, as well as 29 MDRT COE Award winners.

    Prudential continues to invest in capability building across its agency force through training and professional development pathways. These include the Financial Consultant Induction Programme (FCIP) for new joiners, which leads to an Institute of Banking and Finance Qualified (Level 1) certification, as well as leadership development tracks such as the Chartered Insurance Agency Manager designation.

    The company also equips financial representatives to serve affluent and high-net-worth customers through its in-house High Net Worth Skill Up Series and external programmes including the Certified Affluent Wealth Adviser and Advanced Affluent Wealth Adviser courses by the Wealth Management Institute. In 2024, Prudential also enhanced its Management Associate Programme (MAP) to support fresh graduates and young professionals pursuing a career as financial representatives2.

    Prudential has 5,400 financial representatives with its tied agency and financial advisory arm, Prudential Financial Advisers Singapore, as of 31 December 2025.

    1 For more information on criteria for MDRT Culture of Excellence Awards, please visit: https://www.mdrtcenter.org/culture-of-excellence-awards
    2 For more information about the enhanced Management Associate Programme, visit: https://www.prudential.com.sg/about/newsroom/press-release/2024/prudential-ramps-up-hiring

    Hashtag: #Prudential #PrudentialSingapore #MDRTCOE #MDRTCultureofExcellenceAward




    The issuer is solely responsible for the content of this announcement.

    About Prudential Assurance Company Singapore (Pte) Ltd (Prudential Singapore)

    Prudential Assurance Company Singapore (Pte) Ltd is one of the top life and health insurance companies in Singapore, serving the financial and protection needs of the country’s citizens for 95 years. As at 31 December 2025, it has S$66.3 billion funds under management. The company has an AA Financial Strength Rating from leading credit rating agency Standard & Poor’s and delivers a suite of well-rounded product offerings in Protection, Savings and Investment through multiple distribution channels including a network of 5,400 financial representatives.

    About MDRT Center for Field Leadership

    The MDRT Center for Field Leadership was created exclusively for financial services field and home office leaders. As a separate, individual membership association with innovative leadership development strategies, the MDRT Center provides its members with exceptional value and leadership growth opportunities. MDRT Center membership allows increased engagement within the MDRT community while allowing leaders to develop a culture of excellence within their respective organizations. To learn more visit

  • 奧美最新香港研究顯示:品牌正面臨「可信度危機」

    奧美最新香港研究顯示:品牌正面臨「可信度危機」

    逾九成香港消費者對「存疑品牌」採取懲罰性行動,六成「悄然離場」

    香港 – Media OutReach Newswire – 2026年7月6日 – 香港消費者對他們認為失去可信度的品牌容忍度極低,一旦企業承諾引發質疑,港人會迅速採取果斷的抵制行動。全球領先的整合傳播機構奧美(Ogilvy)與市場研究機構YouGov 合作,針對「可信度經濟」(The Believability Economy)發表最新調查報告,顯示當香港消費者認為企業失去可信度時,反應會迅速升級 ── 從最初質疑、到在社交媒體公開投訴、轉投競爭對手,甚至徹底與品牌「斷絕關係」。這項名為《可信度指數:實證的力量》Believability Index: The Power of Proof的研究橫跨亞太區七個市場,當中香港特別行政區部份揭示了「實證」(Proof)對品牌及機構的重要性。

    Believability Index HK Infographics.jpeg

    「悄然離場」直接威脅企業營收

    調查於2026年四月底至五月初訪問了1,032名18歲或以上香港市民,當中高達 94% 受訪港人表示,一旦對品牌或機構產生懷疑,便會採取「懲罰性行動」(略低於亞太地區平均的96%);僅 6% 的受訪者表示其行為不會受到影響。

    這種因失去「可信度」而引發的「離場行為」,同時直接威脅企業的實際收入:61% 的受訪港人(亞太區平均為 70%)坦言,在過去 12 個月內,曾因為對品牌宣稱有所質疑而停止與該品牌的互動或停止購買其產品。

    值得企業警惕的是,香港市場普遍存在消費者「悄然離場」的現象。接近九成香港受訪者(89%)選擇悄無聲息地放棄品牌,惟這種靜默同時帶有嚴厲的商業懲罰:當中46% 受訪者會完全停止購買,而32% 受訪者更會轉投品牌競爭對手的懷抱。

    奧美公關香港區總裁石嘉麗(Clara Shek)表示:「這次的研究結果為各大品牌及機構敲響警號。數據表明,品牌的『可信度』足以決定消費者去留。香港的調查結果反映了亞太區的廣泛趨勢:消費者的流失有時帶有明顯信號,但更多是悄然發生的。企業必須意識到,網上看到的輿論或投訴只是冰山一角;那些不著痕跡、默默流失的消費行為,才是危害品牌生存的『隱形殺手』。」

    公開的「懲罰行動」亦相當普遍。超過半數(58%)香港受訪者表示會對失去可信度的品牌採取公開或半公開的「譴責行動」,包括:

    • 向親友或同事表示不支持該品牌(30%)
    • 舉報該品牌內容為誤導資訊(17%)
    • 公開留下負面評論或意見(15%)
    • 主動並公開地避免相關品牌的資訊(14%)
    • 直接聯絡品牌表達關注(12%)
    • 在社交平台分享個人體驗(10%)


    品牌營運與商業道德引致消費者流失

    當消費者因「不再相信」而放棄某個品牌或機構,促使他們在過去12個月內停止與品牌或機構互動或不再購買其產品的導火線往往直接指向「營運執行」:

    • 產品或服務未能兌現承諾(34%)
    • 品牌對危機或錯誤處理不當(29%)
    • 商業道德欠佳(27%)

    溝通問題同樣會削弱品牌的可信度,四分之一的受訪者(25%)表示,誇大或誤導性的宣傳令其卻步;同時,24% 的受訪者表明會因品牌在收到反饋後未有回覆而選擇離開。相比之下,代言人或網紅(KOL)在這場「可信度危機」中的直接影響較少 —— 僅有15%的受訪者表示,會因為代言人或網紅失去公信力而停止與有關品牌的互動。

    提升可信度的因素

    在香港,品牌的可信度主要建基於「資訊來源的公信力」,而非內容的創意風格。香港消費者傾向相信個人判斷或官方渠道,而非由網紅傳遞或包裝精美的內容。高達四分三(76%)香港受訪者表示「可信的來源」(如權威來源、多方核實)有助他們相信新的品牌資訊;62% 受訪者側重「個人認知」(資訊是否與現有知識相符)、59% 會參考用戶評論,43% 則看重同儕驗證。

    在所有年齡層中,港人認為建立「可信度」的核心要素始終植根於「熟悉度」及「既有經驗」:

    1. 消息來源屬於自己信任的渠道(43%)
    2. 資訊與自身的知識或經驗相符(34%)
    3. 資訊來自官方機構或權威組織(30%)

    相反,目前正主導數碼營銷的常見指標 ── 例如專業精美的內容(8%)、社交媒體上的互動及分享數(16%),以及強調「真實感」的創作者內容(12%),在港人權衡品牌或機構資訊的可信度時,影響力反而最低。

    傳播渠道:強增還是削弱可信度?

    奧美發布的《可信度指數》2026年調查顯示,主流媒體以及品牌官方渠道仍然是香港企業建立可信度的最重要來源。近六成受訪港人(58%)認為主流媒體有助增強品牌資訊的可信度,約半數(50%)認同官方渠道的可信度,而這些渠道所引發的質疑相對較少(分別僅為7% 及8%)。

    相反,透過「網紅」或「通訊軟件」傳播資訊則呈現可信度「正負對沖」的複雜局面。研究顯示,30% 的受訪港人表示網紅或意見領袖(KOL)的內容有助增強品牌資訊的可信度,但同時有26% 受訪者認為這些內容令他們更加懷疑品牌資訊;在通訊軟件(如 WhatsApp)私密群組中發布的訊息亦然(30% 同意增加可信度,26% 則表示更加懷疑)。在這些渠道中,品牌或機構在建立可信度的同時,亦面臨質疑。

    石嘉麗指出:「社交媒體在提升品牌觸及率與曝光度上固然有效,但在建立更深層的『可信度』上成效卻相當有限,甚至會帶來疑慮。這對企業管理層來說是一個警號 ── 傳統的監測工具可能會帶來盲點,令品牌盲目投放大量資源在那些容易引發消費者質疑的平台上。」

    此報告揭示了主流媒體的影響力,這與《南華早報》於2026年6月24日發布的《Intersection of Influence》調查結果不謀而合。該調查指出,相較其他平台(如社交媒體),香港受眾明顯對新聞媒體擁有更高的專注度及持久度。61% 受訪者表示新聞內容會在腦海留下長遠印象,更有16%受訪者表示會依據新聞資訊做出重要決策。這項調查顯示,在決定哪些資訊值得相信時,新聞媒體不僅能吸引眼球,更能引導消費者進行主動且深入的思考。

    負面漣漪效應:一個品牌的「可信度危機」,有機會牽連整個行業

    當單一品牌引發「可信度危機」,其負面衝擊有機會蔓延至整個行業。約三分之一受訪者(香港 31%;亞太區 36%)承認,一旦不再相信某個品牌或機構,他們將會對同類品牌抱持戒備與懷疑;高達 39% 的香港受訪者(亞太區 29%)更會連帶減少使用該行業內其他品牌的產品或服務。

    重建可信度:在香港,行動更實際

    調查同時指出,高達82% 受訪港人(亞太區為85%)認為,可信度是可以重建的;只有14% 香港受訪者(亞太區為11%)認為,一旦不再相信某個資訊來源,無論是品牌、媒體還是公眾人物 ,便永遠無法挽回。

    在重塑可信度時,香港消費者最重視品牌的「實質行動」。高達半數香港受訪者(50%)明確指出,企業必須「主動修正錯誤或解決問題」,他們才會考慮重新相信該品牌 ── 這種實際行動遠比「公開承認責任」(40%)更為關鍵。此外,另有 40% 的受訪者認為,「品牌與機構保持資訊準確一致」有助重建可信度。

    對港人而言,這些實質營運改善比單純調整溝通方式來得重要。僅 29% 受訪者認為,企業在言論上「提高透明度或提供更多論證」有助重建可信度;亦只有13% 人表示會因品牌「獲得權威人士肯定」而重建可信度。這些數據表明,主動承擔責任及貫徹執行,才是贏回港人信心的關鍵。

    石嘉麗指出:「重塑可信度的關鍵在於實際行動 ── 糾正問題、展現出始終如一的準確性,並公開承認錯誤。正如調查所示,『承擔責任』才是建立可信度的基石。」

    石嘉麗總結道:「雖然社交媒體與數碼渠道愈趨普及,但奧美香港發佈的《可信度指數:實證的力量》促使企業重新審視市場營銷及危機管理的策略。為防範消費者無聲流失,企業管理層必須堅守品牌的核心承諾、以透明方式處理危機問題,更重視在權威媒體及官方渠道上的溝通,同時審慎管理社交媒體及意見領袖相關的策略,認清其在建立可信度與引發質疑上的雙刃劍效應。」

    Hashtag: #Ogilvy #奧美

    The issuer is solely responsible for the content of this announcement.

    關於奧美2026年度《可信度指數:實證的力量》調查報告

    奧美《可信度指數:實證的力量》研究當中的香港特別行政區部分於 2026 年 4 月 22 日至 5 月 4 日期間於線上進行。這項橫跨亞太區七個市場的調查訪問了來自澳洲、印尼、新加坡、菲律賓、馬來西亞、中國大陸及香港特別行政區等地,合共7,176 名18歲或以上的受訪者,當中包括 1,032 名 18 歲或以上的香港成年人士。除非另有說明,否則所有數據均來自 YouGov Plc。所有數字經過加權處理,以代表各個市場的成年人口結構(18 歲以上)。此問卷由奧美與 YouGov 共同設計。

    關於奧美公關(Ogilvy PR)

    奧美公關(Ogilvy Public Relations)是全球領先的整合傳播與公關顧問機構,亦是亞太區規模最大、最具影響力的公關與影響力傳播(Influence)品牌之一。我們致力於將「大創意」(Big Ideas)結合數據分析與科技,為企業及品牌提供全方位的策略傳播諮詢、危機與商譽管理、媒體關係、社交媒體及數碼傳播方案。透過無界限的創意與專業影響力,奧美公關持續協助客戶在變動的市場中建立信任、驅動變革並創造深遠的社會影響力。欲瞭解更多資訊,請瀏覽官方網站:

  • New Ogilvy Study Reveals a Crisis of Brand Belief in Hong Kong

    Over 90% Take Punitive Action Against Brand Doubt, While 61% Have Walked Away

    HONG KONG SAR – Media OutReach Newswire – 6 July 2026 – Hong Kong consumers have very low tolerance for brands and organisations that are deemed not believable, responding with rapid and decisive backlash when corporate promises trigger doubt. According to a new study on “The Believability Economy” by Ogilvy and YouGov, local residents quickly escalate from questioning claims to complaining on social media, switching to competitors, and fully disengaging. Part of a seven-market Asia Pacific initiative, the Hong Kong SAR edition of Ogilvy’s “Believability Index: The Power of Proof” reveals how critical proof has become to maintaining brand survival.

    Believability Index HK Infographics
    Believability Index HK Infographics

    Silent Disengagement Directly Threatens Revenue

    When believability falters, consumer action is almost universal. Of the 1,032 Hong Kong residents aged 18 and over surveyed between late April and early May 2026, 94% stated that they take punitive action once they harbour doubts about a brand or organisation, leaving only 6% with their behaviours unchanged. The local backlash is only slightly below the APAC average of 96%.

    This belief-triggered disengagement also inflicts immediate financial consequences: 61% of Hong Kong respondents (70% in APAC) have stopped engaging with or purchasing from a brand or organisation over the past 12 months due to a lack of belief in its claims.

    More importantly, silent forms of disengagement dominate the Hong Kong market. Nine in 10 Hongkongers (89%) opt for “silent disengagement”, walking away without saying a word. This quiet exit also carries a severe commercial penalty: it includes 46% who stop purchasing altogether and 32% who migrate to a competitor.

    “The research findings are a stark wake-up call for brands and organisations, and show believability makes or breaks consumer decisions in immediate and severe ways,” said Clara Shek, President, Ogilvy Public Relations Hong Kong. “The Hong Kong findings reflect a broader trend in the Asia Pacific region: disengagement often combines quiet withdrawal with more visible signals. Brands and organisations must recognise that what they see publicly is only part of the picture — the quieter, unseen behaviours are dangerous and could be the silent killers of an organisation’s success.”

    Vocal punishment is common. Over half (58%) of the respondents say they would take public or semi‑public action, such as:

    • Telling friends, family or colleagues not to support the brand or organisation (30%)
    • Reporting or flagging organisational content as misleading (17%)
    • Leaving a negative review or public comment (15%)
    • Actively and publicly avoid their content (14%)
    • Contacting them directly to express concerns (12%)
    • Posting personal experiences directly on social media (10%)

    Lack of Competence and Ethics Triggers Consumer Disengagement

    When consumers abandon a brand or organisation due to a breakdown of belief, the top reasons that prompted them to stop engaging or stop purchasing in the past 12 months tie directly to operational execution:

    • Products and services didn’t deliver what was promised (34%)
    • The brand or organisation handled an issue or mistake poorly (29%)
    • Poor business ethics (27%)

    Communication missteps also erode foundational belief. A quarter of consumers (25%) state that exaggerated or misleading communications have prompted them to disengage, and 24% disengage when a brand or organisation is unresponsive to issues they raise. In contrast, influencers and spokespeople play a smaller role in believability-driven disengagement — only 15% of respondents report that they would stop engaging with a brand or organisation because a spokesperson or influencer loses credibility.

    Drivers of Believability

    In Hong Kong, believability is driven far more by the credibility of the source than by the creative style of the content, and people rely primarily on their own judgement or official sources, rather than influencers or highly-polished content. Three quarters (76%) of Hong Kong residents rely on credibility-related influences (such as credible sources and multiple sources), 62% rely on personal perception (whether information aligns with existing knowledge), 59% turn to reviews, and 43% turn to peer validation.

    Across all ages, the top drivers of belief are consistently rooted in familiarity and prior experience:

    1. A source they already find credible (43%)
    2. Information that aligns with their own knowledge or experience (34%)
    3. Official or institutional sources (30%)

    Conversely, the signals that dominate digital and social media culture — polished and professionally produced content (8%), the amount of people engaging with or sharing the information (16%), and “authentic” creator content (12%) — sit at the bottom of the list as factors that influence whether they believe new information about a brand or organisation.

    The Channel Paradox – Where Belief and Scepticism Collide

    The Ogilvy Believability Index 2026 finds that mainstream media and official brand channels remain the most influential sources of increased belief in Hong Kong. Almost two-thirds (58%) of Hong Kong residents say information from mainstream media increases their belief in brands and organisations that matter to them, and half (50%) say official brand channels improve belief. Both sources were greeted with relatively minimal scepticism (7% and 8% respectively).

    Influencer content and private messaging apps tell a more complex story. The study shows that 30% of Hong Kong consumers say information from social media influencers and KOLs increase their belief, but 26% express heightened scepticism. Private group chats such as WhatsApp show the same near‑equal split: 30% say these channels strengthen their belief, while 26% say they make them more doubtful. In these environments, brands and organisations aren’t generating belief alone — they’re generating belief and doubt in almost equal measure.

    “Social media channels may be influential in reach and visibility for brands and organisations, but they are far less effective at strengthening belief,” Ms. Shek said. “In fact, they often create a mix of belief and doubt – a paradox that organisations need to navigate carefully. Traditional tracking tools can create a blind spot for senior leadership as organisations run the risk of over-indexing spending on the exact platforms that are triggering scepticism.”

    The importance of mainstream media echoes the latest findings in South China Morning Post’s (SCMP) Intersection of Influence study released on June 24, 2026. The SCMP study shows news media commands the highest attention of any channel in Hong Kong, significantly outperforming other channels (such as social media) in terms of audience focus and staying power. Sixty-one percent (61%) say news reports stay with them long after reading, and 16% use the information to make important decisions. For believability, this shows that news environments don’t just attract attention; they generate intentional, lasting and active engagement in the content.

    Negative Ripple Effect for Other Brands

    When believability breaks, it spreads. A third (31% local; 36% in APAC) of consumers admit that when their belief in a brand or organisation is lost, they become more wary or suspicious, with 38% of Hong Kong consumers (29% in APAC) reporting that they will subsequently minimise their use of similar products or services from other brands and organisations.

    Restoring Belief – Action is Louder Than Words in Hong Kong

    On the bright side, 82% of Hong Kong residents (85% in APAC) say belief can be restored. Only 14% of Hong Kong residents (11% in APAC) say that once belief in a source is lost — whether an organisation, media outlet, or public figure — it can never be regained.

    When it comes to restoring belief, Hong Kong consumers respond most positively to concrete action. Half (50%) say an organisation must “actively fix the issue” before they will believe them again – a requirement that ranks well above a “public acknowledgement” (40%). Furthermore, another 40% believe it is important to “demonstrate consistent accuracy.”

    For Hongkongers, these concrete actions carry far more weight than shifts in communication style alone. Only 29% of respondents feel that being “more transparent or further evidence-based” in their communication helps restore belief, while only 13% say “endorsements from respected individuals” helps restore belief. In other words, accountability and follow‑through are the real drivers of believability.

    “Consumers are open to brands and organisations that take actions to repair that credibility. The path to redemption clearly lies in tangible action – correcting problems, publicly acknowledging mistakes and demonstrating consistency. As the findings show, accountability is the ultimate currency of belief,” said Ms. Shek at Ogilvy.

    “Despite the popularity of social media and digital channels, Ogilvy’s Hong Kong edition of the ‘Believability Index: The Power of Proof’ calls for a rethink on marketing and issue management approach,” Ms. Shek concluded. “To protect against silent disengagement, leaders must deliver on their core promise, tackle issues transparently, and anchor their communications in mainstream media and official channels, with mindful management of social media and influencer strategy recognising these channels’ belief-scepticism double-edged impact on consumers.”

    Hashtag: #Ogilvy

    The issuer is solely responsible for the content of this announcement.

    About Ogilvy’s 2026 Believability Index: Power of Proof

    The Hong Kong edition of “Believability Index: The Power of Proof” was conducted online between 22nd April – 4th May 2026. The sample comprised an online representative sample of 1,032 Hong Kong adults aged 18 years and older. Total sample size for Ogilvy’s seven-market Asia Pacific Believability Index 2026 was 7,176 adults in Australia, Indonesia, Singapore, Malaysia, the Philippines, Mainland China and Hong Kong SAR (1,032). All figures, unless otherwise stated, are from YouGov Plc. The figures have been weighted and are representative of all respective market adults (aged 18+). Ogilvy designed the questionnaire in collaboration with YouGov.

    About Ogilvy PR

    Ogilvy PR and Influence is a global creative communications agency that partners with organisations to drive value and growth. We build brands, protect reputations, and earn attention and influence through creative storytelling informed by data, and fuelled by technology. Our specialist practice areas offer media relations, social and digital communications, external and internal stakeholder communications, issues and crisis management, and stakeholder engagement. We are the region’s largest and most specialised public relations and public affairs consultancy.