Blog

Largest category marketing investment in 15 years supports Desert diamonds’ debut in Asia, opening a brilliant new chapter for natural diamonds

SHANGHAI, CHINA – Media OutReach Newswire – 30 July 2026 – De Beers Group hosted the Desert diamonds Asia launch event in Shanghai on 29th July, marking the official arrival of the Desert diamonds beacon in China, embodying the spirit of “authenticity, individuality and inner radiance”. This is the first new beacon launched by the Group in over a decade. Backed by its largest category marketing investment in 15 years, the campaign champions a renewed perspective for natural diamonds and aims to unite the industry, further underscoring the strategic role of China in shaping future demand for natural diamonds and supporting the industry’s long-term growth.

First unveiled in 2025 at the JCK Las Vegas Show, the Desert diamonds beacon marks a new chapter in the celebration of natural diamonds. Drawing inspiration from the desert landscapes that echo the ancient desert routes of Dunhuang and the lingering charm of the Silk Road, Desert diamonds pays tribute to the untamed authenticity of natural diamonds, celebrating a spectrum of colours from warm whites to champagne tones and amber hues. Desert diamonds jewellery has been seen on international stages – worn by celebrities such as Taylor Swift, Rihanna, Bad Bunny, Doja Cat, and Aryna Sabalenka. By bringing the beacon to China, De Beers Group aims to meet the growing consumer demand for self-reward, emotional gifting, and milestone celebrations — reaffirming the enduring desirability of natural diamonds for a new generation of consumers.

Departing from traditional jewellery marketing, De Beers Group has creatively invited “Real People” to interpret the unique allure of Desert diamonds. These “Real People” are not celebrities or professional models, but pioneering individuals from diverse fields who dare to pursue authenticity and illuminate their individuality through their own stories. They vividly embody the authenticity, individuality and inner radiance that Desert diamonds represent, through their personal journeys. This groundbreaking approach forges a deeper resonance between natural diamonds and genuine emotions, echoing today’s consumer desire for sincere and diverse narratives.

Lynn Serfaty, General Manager, Natural Diamonds, De Beers Group, said, “From red carpets to everyday life, consumers want a natural diamond that tells their personal story – a unique symbol for life’s most precious moments. Following its global success, we are confident in bringing Desert diamonds, a natural inspiration from the desert to China.”

She added: “Our research shows that Desert diamonds resonate strongly with Chinese consumers: 95% desire to own them, 94% find them distinctive, and 96% consider them innovative. Consumers increasingly see jewellery as a key expression of emotional connection and self-affirmation. The authenticity, individuality and inner radiance they seek are the soul of Desert diamonds. I’m delighted to see the industry is uniting to reignite passion for natural diamonds and shape a brilliant future.”

Departing from conventional advertising fronted by celebrities, De Beers Group has for the first time selected four “Real People” through authentic storytelling, breaking away from the traditional celebrity endorsement model. Each of them interprets the campaign’s theme — “Authenticity” — through their unique life stories: embracing every mark of life with truth, the singular stance of being born one of a kind, and the brilliant light that shines from deep within.

In China, consumers are increasingly drawn to jewellery that is authentic, rare, and everlasting — a clear shift toward self-expression through pieces that reflect authenticity, individuality, and inner radiance. De Beers Group observes that today’s consumers seek not only the timelessness of natural diamonds but also designs that are distinctive, personal, and value-driven — Desert diamonds perfectly embodies this exceptional realm of effortless refinement.

Leading retailers Chow Tai Fook, Chow Sang Sang and TSL | Tse Sui Luen, which are the strategic partners of the Desert diamonds campaign, have been developing collections that showcase the desert-inspired palette, underscoring the industry’s strong confidence in the campaign. The retailers will debut their Desert diamonds jewellery collections at the launch and lend their firm support to the campaign in future marketing initiatives.

Created to resonate with a new generation, this campaign targets young consumers through a holistic media and digital strategy. Today’s young consumers are proudly embracing tradition, finding meaning in their cultural roots. The creative storytelling parallels each diamond’s natural journey with the wearer’s own path, allowing the authenticity, individuality and inner radiance of Desert diamonds to strike a chord, and reinforcing that every Desert diamond and every individual is one of a kind. This narrative also echoes a timeless legacy of diamonds as the indestructible stone, a symbol of resilience and everlasting brilliance, and qualities this generation deeply admires. The campaign will steadily ramp up marketing investment, harnessing robust media and social influence to establish Desert Diamonds as the preferred choice of discerning consumers.

Beyond engaging consumers and retailers, the Desert diamonds campaign supports national efforts to drive quality consumption and product innovation. It aligns with the Shopping in China initiative, which promotes high-quality goods with strong provenance, traceability and sustainability. De Beers Group is leveraging the launch to drive natural diamond category education in China and champion premium natural diamond jewellery. With a focus on brand building, quality assurance, product innovation and sustainable development, Desert diamonds provides Chinese consumers with a trustworthy, high-quality choice, supporting the high-quality development of China’s consumer market and the initiative’s goal of stimulating domestic consumption.

Building on its global momentum, Desert diamonds has become a powerful cultural phenomenon. In the U.S., it has captured attention on red carpets and through high-profile celebrity engagements, with warm-toned diamonds growing increasingly visible across fashion, music, and entertainment. Retailers who took part in the initial U.S. campaign reported higher foot traffic and a surge in enquiries tied to life milestones – clear signs of growing consumer desire for these naturally warm diamonds at life’s defining moments. By drawing a parallel to the wearer’s own journey, the campaign positions Desert diamonds not just as gems, but as emotional keepsakes rooted in the earth and elegant symbols of true individuality and enduring meaning.

Please follow the official accounts to find more information regarding Desert diamonds.

De Beers Group Official Website www.debeersgroup.com
Natural Diamond Instagram Page：@ADiamondisForeverhk

Hashtag: #Naturaldiamonds #Diamonds #DeBeersGroup #Desertdiamonds #ADiamondisForever

The issuer is solely responsible for the content of this announcement.

About De Beers Group

Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers London and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services and a wide range of diamond sorting, detection and classification technology services. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach to sustainability that underpins our efforts to create meaningful impact for the people and places where our diamonds are discovered. Building Forever focuses on three key areas where, through collaborations and partnerships around the globe, we have an enhanced ability to drive positive impact; Livelihoods, Climate and Nature. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.

沙漠鑽石亞太區發佈會隆重揭幕，以十五年來最大規模品類推廣投入開啟天然鑽石全新篇章

中國上海 – Media OutReach Newswire – 2026年7月30日 – De Beers 集團（De Beers Group）在7月29日於上海舉辦盛大的沙漠鑽石亞太區發佈會，象徵沙漠鑽石燈塔項目以「真實、個性、由心閃耀」的精神正式登場。這是集團十多年來推出的首個全新燈塔項目，以十五年來最大規模的品類推廣投入為後盾，從全新視角禮讚天然鑽石，旨在凝聚業界力量，更突顯市場在引領未來天然鑽石需求及支持行業長遠發展上的策略性意義。

沙漠鑽石旗艦項目早於去年在拉斯維加斯 JCK 珠寶展首度亮相，為天然鑽石故事揭開全新篇章。沙漠鑽石的靈感擷取自敦煌沙漠與絲路餘韻——數千年前，中國最早的天然鑽石記載便誕生於此。沙漠鑽石藉此致敬天然鑽石的曠野本色，禮讚從暖白、香檳到琥珀的瑰麗色譜。此色系的天然鑽石早已在國際紅毯上綻放光芒，Taylor Swift、Rihanna、Bad Bunny、Doja Cat 與Aryna Sabalenka等名流均曾佩戴演繹。是次沙漠鑽石隆重登場，De Beers 集團旨在進一步回應消費者對犒賞自我、情感禮贈與人生里程碑紀念的殷切需求，向新一代消費者再次印證天然鑽石的恒久魅力。

De Beers 集團天然鑽石總經理 Lynn Serfaty 女士表示：「從盛會紅地毯到日常生活，人們希望擁有一顆能講述自己獨一無二故事的天然鑽石，一份專屬於生命中珍貴時刻的優雅象徵。繼於全球市場取得熱烈迴響後，我們滿懷信心將沙漠鑽石這一源自沙漠的大自然靈感帶到這裡。沙漠鑽石與消費者產生了深刻共鳴：其中 95% 的受訪者渴望擁有，94% 認為其與眾不同，96% 視其為創新之作。如今，珠寶越來越成為情感連結與自我肯定的表達方式。人們所追求的真實、個性與由心閃耀，正是沙漠鑽石的靈魂所在。我很高興看到業界夥伴攜手合作，共同燃起對天然鑽石的熱情，共創璀璨未來。」

De Beers 集團突破傳統珠寶推廣模式，創新地邀請沙漠鑽石真我人物「Real People」詮釋沙漠鑽石的獨特魅力。這些來自不同領域的真實人物——他們並非明星或專業模特兒，而是敢於追尋真我、以自身故事點亮個性的代表人物——用各自的人生歷程，生動演繹了沙漠鑽石所代表的真實、個性與由心閃耀的魅力。這一突破性的表達，讓天然鑽石與真實情感產生了更加深刻的共鳴，亦呼應了現今消費者對真誠、多元故事的嚮往。（拍攝鳴謝：Numéro 中文版）

現今越來越多消費者傾向選擇真實、稀有且恒久的珠寶，反映出以珠寶展現真我的明顯趨勢——人們尋找的，正是能體現真實、個性與由心閃耀的作品。當前的消費者既珍視天然鑽石超越時間的恒久之美，亦看重設計的獨特性、個性化與價值感。沙漠鑽石恰如其分地詮釋了這份從容優雅的非凡境界。承襲這份期許，知名零售商周大福、周生生與TSL |謝瑞麟將呈獻以沙漠靈感色譜為靈魂的匠心之作，以遠見卓識彰顯業界對沙漠鑽石的深切信心。各零售商將在沙漠鑽石隆重揭幕之際首度發佈沙漠鑽石珠寶系列，並在後續推廣活動中提供持續支持。

為與新一代消費者建立緊密連結，是次企劃透過全方位的媒體與數碼策略，與年輕群體深度交流。新一代消費者渴望重溫傳統美學，從文化根源中汲取深意。是次創意故事將每一顆沙漠鑽石的大自然之旅與佩戴者的人生歷程互相輝映，讓沙漠鑽石真實、個性與由心閃耀的特質直抵心扉。這一故事亦呼應了沙漠鑽石作為不朽之石的雋永意涵，禮讚堅韌氣韻與永恒光華。De Beers 集團將持續加大市場推廣，憑藉廣泛的媒體報道與市場影響力，讓沙漠鑽石成為新一代消費者的焦點之選。此外，De Beers 集團同步推出零售商培訓應用程式，以沉浸式內容、互動學習體驗及天然鑽石世界的幕後分享，邀請消費者和零售商以生動便捷的方式，探索天然鑽石的永恒魅力。

值得一提的是，沙漠鑽石契合了市場對高端消費及產品創新的前瞻願景，力推具有清晰來源、可追溯性與可持續性的卓越珍品。藉著是次發佈，De Beers 集團進一步推廣天然鑽石品類教育，聚焦品牌塑造、嚴謹品質把關、產品創新及可持續發展，為消費者提供值得信賴的頂級之選，促進消費市場的長遠發展，促進消費市場的長遠發展。

承續其席捲全球的強勁勢頭，沙漠鑽石已逐步成為一種引人注目的文化現象。在全球市場，沙漠鑽石憑藉盛會紅地毯上的亮相與名流佩戴贏得廣泛關注，暖色調天然鑽石在時尚、音樂與娛樂領域的關注度持續上升。美國零售商紛紛反映精品店客流量有所提升，與人生重要時刻相關的查詢量明顯增加——這顯示出消費者在人生關鍵時刻對暖色調天然鑽石的真切渴望。透過將沙漠鑽石的大自然之旅與佩戴者的心路交織呈現，是次企劃將沙漠鑽石定位為超越寶石的存在：它是與大地相連的情感信物，更是真實個性恒久意義的優雅象徵。

欲了解更多天然鑽石資訊，敬請追蹤及瀏覽以下官方社交平台：

De Beers 集團官方網站 www.debeersgroup.com
天然鑽石Instagram帳號：@ADiamondisForeverhk

Hashtag: #天然鑽石 #鑽石 #DeBeers集團 #沙漠鑽石 #鑽石恒久遠一顆永留傳 #ADiamondisForever #Desertdiamonds #NaturalDiamonds #Diamonds

The issuer is solely responsible for the content of this announcement.

關於 De Beers 集團

De Beers 集團（De Beers Group）成立於 1888 年，是全球領先的鑽石公司，在鑽石勘探、開採、銷售和行銷方面擁有無與倫比的專業經驗。De Beers 集團及其合作夥伴在鑽石供應鏈僱用超過 20,000 名員工。以產值及在博茨瓦納、加拿大、納米比亞和南非的開礦作業而言，De Beers 集團為全球最大的鑽石生產公司。創新是 De Beers 集團的核心策略，以此發展包括 De Beers（De Beers London）和 Forevermark 永恒印記在內的品牌組合，以及其他開創性解決方案，例如鑽石開採和可追溯性計劃 GemFair 和 Tracr。De Beers 集團透過 De Beers 鑽石研究機構（De Beers Institute of Diamonds）提供教育和實驗室服務，並憑藉 De Beers 集團 Ignite 團隊推出多種鑽石分選、檢測和分類技術系統，為鑽石行業提供優質的服務和先進技術。De Beers 集團是 Anglo American PLC 集團的一員。如欲了解更多資訊，請瀏覽www.debeersgroup.com。

關於「創守永恒」承諾

De Beers 集團為實現其在業務所在國家及地區，以及整個鑽石價值鏈中創造可持續正面影響的藍圖，於 2020 年確立了一系列可持續發展目標，致力令其勘探開採的每一顆鑽石，都能對開採地的居民與環境帶來持久的正面影響。De Beers 集團恪守「創守永恒」的承諾，規劃出一套全面的框架，以業界領先的道德實踐、攜手合作促進社區繁榮、保護自然環境以及推動平等機會為四大核心支柱，引領我們邁向更公平、安全、潔淨和健康的未來，實現社區繁榮與環境保護。De Beers 集團致力提升行業標準、提高鑽石來源的透明度，並改善手工採礦者的生活條件。在開展各項業務時，集團始終遵循生物多樣性、用水管理、空氣質素、温室氣體排放、廢棄物管理以及礦場關閉與復育等方面的最佳實務。與此同時，De Beers 集團致力與各持份者攜手合作，共建可持續的未來，並提升業務所在社區的生活水平，特別是健康與福祉、教育及技能發展、經濟多元化和生計支援。此外，集團亦積極推動包容性經濟發展，廣納各方意見，以協助塑造公司業務、業務所在社區以至整個社會的未來。De Beers 集團尤為重視改善業界長久以來的女性員工比例問題，並積極鼓勵新一代及多元化人才投身鑽石珠寶行業。

Where the spirit of Muay Thai meets nearly eight decades of retail heritage: a limited-edition bag available from 1 July 2026 at participating Central Department Store and Rajadamnern Stadium.

BANGKOK, THAILAND – Media OutReach Newswire – 30 July 2026 – Two established Thai institutions have come together on a collaboration that invites travellers to carry an expression of Thai culture with them. Central Department Store, under Central Retail, one of Thailand’s established department store names, and Rajadamnern Stadium, a historic cultural landmark in Thailand and a home of Muay Thai, have launched the Central x Rajadamnern Stadium Bag. The bag is available from 1 July to 31 October 2026, or while stocks last.

Its distinction lies in how the bag brings their stories together.

The limited-edition bag reimagines Muay Thai in contemporary form, bringing together the signatures of both institutions for shoppers and travellers around the world to experience and own.

• Central Department Store revives the classic logo it used between 1947 and 1973, marking a return to the heritage and legacy of the store’s founding era.
• Rajadamnern Stadium brings the Yant Paed Tidt (Eight-Direction Yantra), a sacred symbol traditionally associated with protection, courage and strength from every direction — qualities that echo the heart of Muay Thai.
• Central Department Store’s red meets Rajadamnern Stadium’s signature blue, uniting both identities in one design.
• The choice of a reusable fabric tote reflects Central Department Store’s commitment to more considered material choices.

Take Home a Distinctive Thai Collaboration.
Free with a qualifying purchase between 1 July and 31 October 2026, or while stocks last:

• Central x Rajadamnern Stadium Bag Red version: Free with a purchase of 15,000 Baht or more at nine participating Central stores: CENTRAL @ centralwOrld, Central Bangrak, Central Rama 9, Central Phuket, Central Patong, CentralFestival Samui, CentralFestival Chiangmai, Central Udonthani and Central Pattaya Beach.
• Central x Rajadamnern Stadium Bag White version: Free with a purchase of 20,000 Baht or more at Central Chidlom.

Take Home the Special-Edition Bag for 990 Baht

• The Central x Rajadamnern Stadium Bag Red version is available for purchase from 25 July 2026 at 23 participating Central stores: Central Chidlom, CENTRAL @ centralwOrld, Central Ladprao, Central Pinklao, Central Bangna, Central EastVille, Central Silom Complex, Central Rama 2, Central Rama 3, Central Chaengwattana, Central Ramindra, CentralPlaza WestGate, Central Future Park Rangsit, CENTRAL @ Megabangna, Central Nakhon Pathom, Central Fashion Island, CentralFestival Samui, Central Phuket, CentralFestival Hadyai, CentralFestival Pattaya Beach, CentralFestival Chiangmai, Central Khonkaen and Central Udonthani.
• The Central x Rajadamnern Stadium Bag Red and White versions are available for purchase from 1 July 2026 at the Rajadamnern Stadium Official Store.

Something worth taking home

For shoppers, it is more than a bag. It brings together the spirit of Muay Thai spirit and Thailand’s retail heritage, created by two celebrated Thai institutions and created for travelers to carry home. The collaboration is recognise by the Tourism Authority of Thailand (TAT), whose tourism direction places greater emphasis on quality experiences and sustainable value creation. By drawing on Thailand’s cultural strengths — from Muay Thai and Thai cuisine to locally rooted products and destinations — TAT seeks to create lasting value for travellers and Thailand’s tourism sector alike.

Learn more:

• For Central Department Store’s special activities and offers, follow Facebook: Central Department Store and Instagram: Central Department Store
• For tourist privileges and services, visit: www.central.co.th/en/tourist
• For the latest from Rajadamnern Stadium, follow Facebook, Instagram and TikTok: Rajadamnern Stadium.
• For Muay Thai tickets, visit: rajadamnern.com

Hashtag: #CentralDepartmentStore #RajadamnernStadium #MuayThai

https://www.central.co.th/en/tourist
https://www.facebook.com/CentralDepartmentStore/
https://www.instagram.com/centraldepartmentstore/?hl=en
https://rajadamnern.com/

The issuer is solely responsible for the content of this announcement.

About Central Retail

Central Retail Corporation Public Company Limited (“the Company” or “Central Retail”) is the leading Multi-Format, Multi-Category, Omnichannel Retail and Wholesale platform in Thailand and Vietnam. The Company has a network of 3,777 stores (as of 31 March 2026) such as department stores, specialty stores, supermarket, hypermarket, wholesale, and retail plaza. Central Retail’s business is organized into 4 operating segments based on business units; (1) Food, which focuses on groceries and items including products and services for both people and pets under portfolio of retail and wholesale banners, for example, TOPS, TOPS FOOD HALL, TOPS FINE FOOD, TOPS DAILY, TOPS CARE and GO WHOLESALE in Thailand and Big C / GO! hypermarket, Tops Market Vietnam, go! and Lan Chi Mart in Vietnam; (2) Hardline, which focuses on electronics, home improvement, stationery, office equipment, book, and e-Book under portfolio of retail banners, for example, Thaiwatsadu, Thaiwatsadu x BnB home, Auto1, Power Buy, OfficeMate, B2S, Meb, and Nguyen Kim; (3) Fashion, which focuses on apparel and accessories under portfolio of retail banners, for example, Central Department Store, Robinson Department Store, Supersports, and Central Marketing Group; (4) Property, which focuses on leasing retail property to third parties and to its own stores at retail plazas, for example, Robinson Lifestyle, Tops Plaza, and Big C / GO! mall Vietnam. As of 31 March 2026, Central Retail has a presence in 2 countries: comprising of 63 provinces in Thailand and 26 provinces in Vietnam.

Rajadamnern Stadium is the world’s first Muay Thai stadium. It remains the birthplace of Muay Thai’s official ranking system and championship belt, and a living arena where every fight night begins with a ritual dance honouring teachers, discipline and history through an immersive experience.

About Both Partners

Central Department Store stands as the country’s foremost department store and the curated retail lifestyle destination, bringing together trend setting, high-quality and unique assortment, lifestyle experiences, and world-class services that inspire customers. With branches across Thailand, Central Department Store offers a comprehensive retail universe spanning beauty, fashion, watches and jewellery, mom and kids, home, bedding, small appliances, and elevated services designed to make every visit more than a shopping trip with stores across Thailand’s major tourist cities.

Where the spirit of Muay Thai meets eight decades of retail heritage: a special-edition bag available from 1 July 2026 at participating Central Department Stores and Rajadamnern Stadium.

BANGKOK, THAILAND – Media OutReach Newswire – 30 July 2026 – Two Thai legends have joined forces on a collaboration that lets travellers carry a piece of Thai culture with them. Central Department Store, under Central Retail, Thailand’s leading department store, and Rajadamnern Stadium, one of the country’s most treasured cultural landmarks and a home of Muay Thai, have launched the Central x Rajadamnern Stadium Bag. The bag is available from 1 July to 31 October 2026, or while stocks last.

The magic lies in how the bag brings their stories together.
The limited-edition bag reimagines Muay Thai in contemporary form, bringing together the signatures of both institutions for shoppers and travellers around the world to experience and own.

• Central Department Store revives the classic logo it used between 1947 and 1973, marking a return to the heritage and legacy of the store’s founding era.
• Rajadamnern Stadium brings the Yant PaedTidt (Eight-Direction Yantra), an ancient sacred symbol believed to offer protection, courage and strength from every direction — qualities that echo the heart of Muay Thai.
• Central Department Store’s red meets Rajadamnern Stadium’s signature blue, uniting both identities in one design.
• The choice of a fabric tote reflects Central Department Store’s commitment to sustainability.

Own the collaboration everyone is talking about.
Free with a qualifying purchase between 1 July and 31 October 2026, or while stocks last:

• Central x Rajadamnern Stadium Bag Red version: Free with a purchase of 15,000 Baht or more at nine participating Central stores: CENTRAL @ centralwOrld, Central Bangrak, Central Rama 9, Central Phuket, Central Patong, CentralFestival Samui, CentralFestival Chiangmai, Central Udonthani and Central Pattaya Beach.
• Central x Rajadamnern Stadium Bag White version: Free with a purchase of 20,000 Baht or more at Central Chidlom.

Take Home the Collectible for 990 Baht

• The Central x Rajadamnern Stadium Bag Red version is available for purchase from 25 July 2026 at 23 participating Central stores: Central Chidlom, CENTRAL @ centralwOrld, Central Ladprao, Central Pinklao, Central Bangna, Central EastVille, Central Silom Complex, Central Rama 2, Central Rama 3, Central Chaengwattana, Central Ramindra, CentralPlaza WestGate, Central Future Park Rangsit, CENTRAL @ Megabangna, Central Nakhon Pathom, Central Fashion Island, CentralFestival Samui, Central Phuket, CentralFestival Hadyai, CentralFestival Pattaya Beach, CentralFestival Chiangmai, Central Khonkaen and Central Udonthani.
• The Central x Rajadamnern Stadium Bag Red and White versionsare available for purchase from 1 July 2026 at the Rajadamnern Stadium Official Store.

Something worth taking home

For shoppers, it is more than a bag. It is a combined expression of Muay Thai spirit and Thai retail heritage, shaped by two Thai legends and created for travelers to carry home. The collaboration has also earned the endorsement of the Tourism Authority of Thailand (TAT), whose current strategy prioritises quality of experience over visitor volume. By leveraging Thailand’s cultural capital — from Muay Thai and Thai cuisine to locally rooted products and destinations — TAT aims to create meaningful value for travellers and the tourism sector alike.

Learn more:

• For Central Department Store’s special activities and offers, follow Facebook: Central Department Store and Instagram: Central Department Store
  
• For tourist privileges and services, visit: www.central.co.th/en/tourist
  
• For the latest from Rajadamnern Stadium, follow Facebook, Instagram and TikTok: Rajadamnern Stadium.
• For Muay Thai tickets, visit: rajadamnern.com

Hashtag: #CentralDepartmentStore #RajadamnernStadium #MuayThai

http://www.central.co.th/en/tourist
https://www.facebook.com/CentralDepartmentStore/
https://www.instagram.com/centraldepartmentstore/?hl=en
https://rajadamnern.com/

The issuer is solely responsible for the content of this announcement.

About Central Retail

Central Retail Corporation Public Company Limited (“the Company” or “Central Retail”) is the leading Multi-Format, Multi-Category, Omnichannel Retail and Wholesale platform in Thailand and Vietnam. The Company has a network of 3,777 stores (as of 31 March 2026) such as department stores, specialty stores, supermarket, hypermarket, wholesale, and retail plaza. Central Retail’s business is organized into 4 operating segments based on business units; (1) Food, which focuses on groceries and items including products and services for both people and pets under portfolio of retail and wholesale banners, for example, TOPS, TOPS FOOD HALL, TOPS FINE FOOD, TOPS DAILY, TOPS CARE and GO WHOLESALE in Thailand and Big C / GO! hypermarket, Tops Market Vietnam, go! and Lan Chi Mart in Vietnam; (2) Hardline, which focuses on electronics, home improvement, stationery, office equipment, book, and e-Book under portfolio of retail banners, for example, Thaiwatsadu, Thaiwatsadu x BnB home, Auto1, Power Buy, OfficeMate, B2S, Meb, and Nguyen Kim; (3) Fashion, which focuses on apparel and accessories under portfolio of retail banners, for example, Central Department Store, Robinson Department Store, Supersports, and Central Marketing Group; (4) Property, which focuses on leasing retail property to third parties and to its own stores at retail plazas, for example, Robinson Lifestyle, Tops Plaza, and Big C / GO! mall Vietnam. As of 31 March 2026, Central Retail has a presence in 2 countries: comprising of 63 provinces in Thailand and 26 provinces in Vietnam.

Rajadamnern Stadium is the world’s first Muay Thai stadium. It remains the birthplace of Muay Thai’s official ranking system and championship belt, and a living arena where every fight night begins with a ritual dance honouring teachers, discipline and history through an immersive experience.

About Both Partners

Central Department Store stands as the country’s foremost department store and the curated retail lifestyle destination, bringing together trend setting, high-quality and unique assortment, lifestyle experiences, and world-class services that inspire customers. With branches across Thailand, Central Department Store offers a comprehensive retail universe spanning beauty, fashion, watches and jewellery, mom and kids, home, bedding, small appliances, and elevated services designed to make every visit more than a shopping trip with stores across Thailand’s major tourist cities.

The 18th DISG Task Force Meeting Held in Bangkok, Thailand

BANGKOK, THAILAND – Media OutReach Newswire – 30 July 2026 – The Dialogue for Innovative and Sustainable Growth (DISG), a bilateral public-private economic cooperation platform between ASEAN and Japan chaired by Masuo Kuremura, convened the “18th DISG Task Force Meeting” on July 8, 2026, at the Carlton Hotel Bangkok Sukhumvit in Bangkok, Thailand.

Against the backdrop of a rapidly changing international economic landscape, participants reaffirmed the critical need to further advance cooperation between Japan and ASEAN. Highlighting this shared commitment, the meeting culminated in the official adoption of the “DISG Task Force Joint Declaration” (hereinafter referred to as the “Joint Declaration”), which outlines collaborative actions across five priority fields through public-private partnerships.

Opening Remarks and Keynote Presentation

At the commencement of the meeting, Chairman Masuo Kuremura delivered opening remarks, followed by a comprehensive presentation outlining the four strategic pillars of ASEAN-Japan cooperation:

1. Supply Chain Resilience
2. Co-creation of Innovation
3. AI and Digital Investment
4. Energy Transition

Amid growing uncertainty in the international arena regarding supply chain resilience, Chairman Masuo Kuremura addressed the possibility of supporting industrial self-reliance through consultations with major ASEAN nations. To promote the co-creation of innovation, he showcased the achievements of the “Fast Track Pitch” events—which attracted 410 applications and 776 participants across four neighboring nations—as well as the “Young Leaders Summit.”

In the field of AI and digital investment, he discussed the need for cooperation in data centers and semiconductors. For energy transition, he proposed the “AZEC+” (Asia Zero Emission Community Plus) initiative, which enhances the existing decarbonization framework by integrating a broader security perspective. In conclusion, he stressed the importance of translating these frameworks into more concrete projects and discussions.

Following the opening session, the first segment of keynote speeches featured Prof. Dr. Pavida Pananond, Professor of International Business at Thammasat Business School, who spoke on “Challenges and Expectations of ASEAN-Japan Cooperation.” She highlighted the structural shift in global supply chains from “efficiency-first” to “security and resilience-first” models. Noting that resilience holds different meanings depending on national perspectives and corporate strategies, she presented three crucial implications for businesses:

1. Understanding the specific strengths of each country and region.
2. Identifying critical areas along the value chain.
3. Creating resilience across regions, industries, and companies that transcends mere cost-efficiency.

Next, Mr. Yuta Okuyama, Chief of Staff of the President’s Office at the Economic Research Institute for ASEAN and East Asia (ERIA), delivered a presentation titled “From Shock to Strategy: Towards a New Generation of ASEAN-Japan Cooperation and Regional Economic Resilience.” He detailed ERIA’s efforts to strengthen regional platforms through supply chain analysis and Track 1.5 public-private dialogues. He also introduced an ongoing initiative to formulate a regional oil stockpiling strategy for ASEAN, affirming ERIA’s commitment to reinforcing economic resilience and security in the region through cooperative approaches.

Presentations: Updates from the Chambers of Commerce and Industry of the Philippines and Thailand

The second session opened with a presentation by Mr. Perry Ferrer, President of the Philippine Chamber of Commerce and Industry (PCCI). He outlined the structural challenges facing the Philippines, including infrastructure quality constraints, income disparities, and the economic toll of frequent typhoons. However, he also spotlighted the country’s emerging strategic assets, such as its robust semiconductor and electronics industries, its young demographic profile, the trilateral “Luzon Economic Corridor” initiative involving Japan, the US, and the Philippines, and its high-purity silica resources. Mr. Ferrer emphasized the complementary nature of the bilateral relationship, with Japan providing capital and technology while the Philippines contributes a dynamic workforce and critical minerals.

Subsequently, Mr. Voratat Tantimongkolsuk, Deputy Secretary General of the Board of Trade of Thailand (representing the Thai Chamber of Commerce – TCC), pointed out that global supply chains are at a turning point due to geopolitical risks and maritime logistics disruptions. Leveraging the strategic location of the Mekong region connecting East Asia and ASEAN, he proposed enhancing land-sea connectivity and trucking efficiency through the Greater Mekong Subregion (GMS) framework. He identified digital logistics and green logistics as top priorities for ASEAN-Japan cooperation, concluding that mutual trust among stakeholders is indispensable to realizing a resilient and sustainable supply chain.

Discussion and Exchange of Views

A lively panel discussion ensued, focusing on supply chain resilience and workforce development:

• Mr. Perry Ferrer (PCCI, Philippines) proposed the implementation of supply chain visualization tools and the necessity of establishing a mutual recognition framework for skilled labor.
• Mr. Hans Lukiman (KADIN, Indonesia) emphasized the importance of creating pathways that allow returning workers to contribute their acquired skills back to domestic industries.
• Mr. Nguyen Vu Kien (VCCI, Vietnam) advocated for the development of supply chain traceability systems.
• Mr. Musa Adnin (ASEAN-BAC, Brunei) brought up a practical case where no Japanese firms participated in recent domestic data center tenders, pointing out that “while Japan possesses superior technology, it lags behind Western and Chinese competitors in terms of business execution and deployment speed.”

In response to these recommendations, Ms. Yumiko Hata (Director, Asia and Pacific Division at the Ministry of Economy, Trade and Industry, METI, of Japan) expressed her gratitude for the proposals and stated, “We will promote measures toward energy security and supply chain resilience in close cooperation with the chambers of commerce of each country.”

To consolidate the rich insights from this dialogue, Chairman Masuo Kuremura presented the “DISG Task Force Joint Declaration” at the conclusion of the meeting, which was officially adopted.

Background of the Joint Declaration

While ASEAN continues to enjoy robust economic growth, geopolitical tensions, energy supply chain risks originating from the Strait of Hormuz, and structural shifts in industries driven by AI and digitalization are impacting the regional economy. Under these circumstances, Japan and ASEAN have compiled the Joint Declaration to co-create a sustainable and resilient economic foundation.

Key Points of the Joint Declaration

The Joint Declaration aims to strengthen public-private partnership and regional cooperation across the following five priority areas:

1. Building Resilient Supply Chains

Acknowledge that securing the stability and diversity of supply chains, including critical materials and technologies, is essential for regional economic growth. Japan and ASEAN will upgrade production, logistics, and procurement networks through deeper industrial cooperation, enhancing resilience and mitigating concentration risks.

2. Cooperation in Economic Security Fields

Strengthen mutually beneficial, complementary partnerships in a highly volatile international environment. Cooperation will focus on information sharing, human resource development, and investment promotion in strategically critical sectors, including semiconductors, automobiles, AI/digital infrastructure, and energy.

3. Cooperation in Energy Transition and Next-Generation Energy Fields

Pursue the dual goals of energy security and carbon neutrality by establishing supply infrastructure and technical collaboration in next-generation fields, such as biofuels, sustainable aviation fuel (SAF), and small modular reactors (SMRs). Regional energy resilience will be enhanced by leveraging the ASEAN Power Grid (APG), the Asia Zero Emission Community (AZEC), and the Partnership on Wide Energy and Resources Resilience Asia (POWERR Asia) frameworks.

4. Promoting Innovation and Industrial Upgrading

Position digital transformation (DX) and green transformation (GX) as keys to economic growth and industrial competitiveness, and promote inter-enterprise collaboration and open innovation in areas such as AI, data utilization, and next-generation mobility. The goal is to generate ASEAN-originated innovation through cooperation among large enterprises, SMEs, startups, and academia.

5. Next-Generation Human Resource Development and Contribution to Local Communities

Recognize that talent cultivation and active personnel exchanges are indispensable for sustainable development. Japan and ASEAN will promote exchanges among next-generation leaders, specialists, and young entrepreneurs, contributing to a diverse, inclusive, and resilient society.

Hashtag: #DISG

https://ameicc.org/disg/
https://www.facebook.com/AMEICC

The issuer is solely responsible for the content of this announcement.

About DISG

Established in 2020 following an agreement at the ASEAN-Japan Economic Ministers’ Meeting, the Dialogue for Innovative and Sustainable Growth (DISG) is a public-private dialogue platform dedicated to deepening bilateral economic cooperation. Focusing on high-impact areas such as digital transition, green economy, and industrial upgrading, DISG translates cooperative potential into concrete initiatives through expert discussions across the private, academic, and public sectors. Notably, DISG collaborates with 13 key economic organizations, including the Japan External Trade Organization (JETRO) and the ASEAN Business Advisory Council (ASEAN-BAC), creating a “public-private PDCA cycle” that reports field-level challenges and projects directly to the ASEAN-Japan Economic Ministers’ Meeting (AEM-METI).

A cultural and technological alliance redefining sound, self-expression, and premium audio innovation for Morocco’s new generation.

CASABLANCA, MOROCCO – Media OutReach Newswire – 30 July 2026 — Where music meets innovation, self-expression thrives. Marking a major moment in Morocco’s creative scene, global smart accessories pioneer oraimo has teamed up with the country’s rap trailblazer Draganov as its newest Brand Ambassador. This tie-up represents a deep, long-term strategic alliance. By uniting one of Morocco’s most authentic musical voices with one of the world’s fastest-growing consumer electronics brands, the partnership seeks to elevate how Gen Z and Millennials perceive lifestyle technology.

Serving as the cornerstone of this exciting long-term collaboration is the launch of the oraimo SpaceBuds 2. Guided by the campaign mantra “Noise Off. Space On.”, the partnership highlights the power of smart technology in helping young individuals shape their own creative sanctuaries amidst a noisy world.

Both oraimo Maroc and Draganov share a dedication to inspiring the next wave of creators through authentic, boundary-pushing experiences. “To me, music is about carving out a personal space to create and connect,” Draganov shared. “Partnering with oraimo is exciting because we both want to empower people to experience that creative freedom, whenever and wherever they are.”

Crafted from the user’s perspective, the oraimo SpaceBuds 2 act as the ultimate everyday companion—whether commuting, working, or chasing inspiration. The wireless earbuds boast an industry-leading 52dB ANC (Active Noise Cancellation), powered by an advanced hybrid noise-cancelling algorithm. This ensures that even in chaotic urban environments, users can instantly switch off external noise and focus on their own rhythm.

Breaking new ground in music technology, the oraimo SpaceBuds 2 also come packed with cutting-edge AI Translation functions. With features supporting real-time conversation translation, voice prompts, and meeting note summarization, these smart earbuds seamlessly transition from an immersive entertainment hub to a powerful tool for young business professionals.

Visually, the earbuds pay homage to Moroccan culture and speak directly to local roots, with a unique Lunar Eclipse sliding design. Featuring a sleek, Lunar Eclipse-inspired sliding cover complemented by a custom Infinite Light Effect, the product beautifully marries modern design with deep cultural meaning. Beneath the hood, a φ11mm dynamic driver works in harmony with the signature HavyBass^TM algorithm to deliver a rich, spatial audio experience and crystal-clear call quality. Complete with an impressive 45-hour battery life and a 10-minute ultra-fast charge that delivers 3 hours of playback, the earbuds redefine everyday convenience.

The oraimo SpaceBuds and oraimo SpaceBuds 2 are now both available across Morocco. Users can fully customize their listening experience, adjust noise reduction levels, and locate their earbuds via the official oraimo Sound app. By bridging the gap between premium consumer electronics and authentic Moroccan youth culture, oraimo continues to solidify its footprint as an innovative lifestyle-driven leader in the region.

Hashtag: #oraimo #SpaceBuds2 #Draganov

The issuer is solely responsible for the content of this announcement.

About oraimo

oraimo is a pioneering global smart accessories brand that brings cutting-edge, accessible technology to consumers worldwide. Operating in over 60 countries, oraimo serves as an industry frontrunner by blending premium quality, modern design, and exceptional value. Its extensive product ecosystem spans wireless earbuds, smartwatches, speakers, charging solutions, power banks, mobile accessories, and smart home devices. Guided by a spirit of continuous innovation, oraimo is committed to designing smart solutions that inspire and empower young generations to live a more connected, dynamic lifestyle.

Official website: https://www.oraimo.com/en