Author: admin

  • Bangkok Giới thiệu  Triển Lãm Văn Hóa “KUDTHAI” tại khu phố mới nổi Songwat trong dịp Tết Songkran

    Bangkok Giới thiệu Triển Lãm Văn Hóa “KUDTHAI” tại khu phố mới nổi Songwat trong dịp Tết Songkran

    BANGKOK , THÁI LAN – Media OutReach Newswire – Ngày 13/4/2026 – Một chương mới trong bức tranh văn hóa và bán lẻ của Thái Lan sẽ chính thức được mở ra vào tháng 4 này. Tập đoàn The Mall Group giới thiệu sự kiện “KUDTHAI 2026“, đây là triển lãm được giám tuyển, thể hiện năng lực sáng tạo của Thái Lan, lần đầu tiên ra mắt dưới mô hình pop-up tại khu phố Songwat của Bangkok đang có độ nổi tiếng tăng lên nhanh chóng trong dịp Tết Songkran.

    https://www.youtube.com/watch?v=6dfeLciF_NE

    Dự án này được thực hiện với sự hợp tác của Tổng cục Du lịch Thái Lan, phản ánh nỗ lực ngày càng lớn trong việc tôn vinh bản sắc văn hóa Thái Lan thông qua các trải nghiệm bán lẻ hiện đại và du lịch trải nghiệm.

    “KUDTHAI” — bắt nguồn từ từ “Kud” trong tiếng Thái, có nghĩa là “tuyển chọn kỹ lưỡng” — quy tụ một danh sách chọn lọc các thương hiệu Thái, nghệ nhân và tài năng ẩm thực. Sự kiện nhấn mạnh vào kỹ nghệ thủ công, trí tuệ địa phương và thiết kế hiện đại để phục vụ cả công chúng trong nước lẫn quốc tế.

    Sự kiện mở màn “Song Wat KUDTHAI 2026” diễn ra từ ngày 9 đến 12 tháng 4 tại Lost in Songwat. Đây là lần đầu tiên The Mall Group mở rộng trải nghiệm bán lẻ của mình ra khỏi các trung tâm thương mại trọng điểm để tiến vào một trong những khu phố được nhắc đến nhiều nhất tại Bangkok. Từng là một thương cảng có bề dày lịch sử bên dòng sông Chao Phraya, Songwat hiện đang hồi sinh mạnh mẽ, trở thành một vùng đất văn hóa sôi động thu hút thế hệ sáng tạo mới và du khách toàn cầu.

    Để mở rộng trải nghiệm này tới các điểm đến bán lẻ hàng đầu thành phố, “KUDTHAI 2026” cũng sẽ được tổ chức từ ngày 8 đến 19 tháng 4 năm 2026 tại khu vực EM District (bao gồm Emporium, EmQuartier và Emsphere), từ đó tạo nên một hành trình kết nối giữa các khu vực văn hóa mới nổi và các trung tâm phong cách sống lâu đời của Bangkok.

    Cách tiếp cận đa điểm này phản ánh sự thay đổi lớn trong cách du khách trải nghiệm Bangkok: di chuyển linh hoạt giữa các khu phố di sản và môi trường bán lẻ đương đại.

    Dù Songkran vẫn luôn là một trong những lễ hội được biết đến rộng rãi nhất thế giới của Thái Lan, “KUDTHAI 2026” lại mang đến một “lăng kính” khác — tập trung vào việc khám phá văn hóa có chiều sâu thông qua thiết kế, ẩm thực và sự sáng tạo địa phương.

    Tại khu EM District, sự kiện “EM District Thai Hansa Maha Songkran: A Summer of Thai Celebration” diễn ra từ ngày 10 đến 15 tháng 4 năm 2026 sẽ làm phong phú thêm trải nghiệm của du khách với những sắp đặt không gian sống động, các khu vui chơi nước đặc trưng, hệ thống chợ theo chủ đề: THAI-POP MARKET tại Emporium, THAI LOCAL MARKET tại EmQuartier, và THAI-TAINMENT MARKET tại Emsphere.

    Một điểm nhấn đáng chú ý là khu vực “Little Song Wat”, nơi mang những tên tuổi ẩm thực nổi tiếng từ cộng đồng lịch sử Songwat vào giữa lòng thành phố, sẽ thắt chặt mối liên kết giữa các quận văn hóa đang phát triển và bối cảnh bán lẻ hiện đại của Bangkok.

    Tựu chung lại, các hoạt động này định vị Bangkok không chỉ là một điểm đến lễ hội trong dịp Songkran, mà còn là một thành phố đang tái định nghĩa cách trải nghiệm những giá trị truyền thống thông qua sự đổi mới, văn hóa và thương mại.
    Hashtag: #EMDISTRICT

    The issuer is solely responsible for the content of this announcement.

  • 曼谷在宋干节期间于新兴的嵩越路推出”KUDTHAI”文化展示活动

    曼谷在宋干节期间于新兴的嵩越路推出”KUDTHAI”文化展示活动

    泰国曼谷 – Media OutReach Newswire – 2026年4月13日 – 泰国文化与零售版图即将于今年4月开启新篇章。The Mall Group将推出”KUDTHAI 2026″——一场精心打造的泰国创意盛宴,并于宋干节期间在曼谷快速崛起的嵩越路开设首个快闪店。

    https://www.youtube.com/watch?v=6dfeLciF_NE

    活动由泰国旅游局协办,旨在通过当代零售与体验式旅游,进一步彰显泰国的文化特色。

    “KUDTHAI”一词源自泰语”Kud”,意为”精心挑选”,该活动汇集了精选的泰国品牌、工匠及烹饪人才,向本地及国际观众展示精湛工艺、本土智慧与现代设计。

    首届”嵩越KUDTHAI 2026″将于4月9日至12日在”迷失在嵩越路”咖啡馆举行,这标志着The Mall集团首次将零售体验从其旗舰项目延伸至曼谷最受瞩目的街区。嵩越曾是昭披耶河畔的历史贸易枢纽,如今正作为充满活力的文化据点重新崛起,吸引着新一代创意人士和全球旅行者。

    为将这一体验延伸至曼谷顶级零售目的地,”KUDTHAI 2026″活动还将于2026年4月8日至19日在EM District(包括Emporium、EmQuartier和Emsphere)举行,从而在曼谷新兴的文化街区与成熟的生活方式中心之间构建起一条连贯的体验之旅。

    这种多地点的布局方式,反映了游客体验曼谷方式的更广泛转变——在传统街区与现代零售环境之间自如穿梭。

    虽然宋干节仍是泰国最广为人知的庆典之一,”KUDTHAI 2026″却提供了一个不同的视角——通过设计、美食和当地创意,聚焦于精心策划的文化探索。

    在EM District,2026年4月10日至15日举办的”EM District Thai Hansa Maha Songkran:泰国夏日庆典”活动将通过沉浸式装置、标志性水上游乐设施以及主题市集进一步提升体验,其中包括Emporium的潮流泰风市集、EmQuartier的泰国本土市集以及Emsphere的泰国娱食市集。

    其中一大亮点是”小嵩越路”项目,将历史悠久的嵩越路社区的知名美食带入市中心,强化了曼谷不断演变的文化区与现代零售景观之间的联系。

    这些活动将曼谷塑造成一个不仅在宋干节期间充满节日氛围的目的地,更是一个通过创新、文化和商业重新定义传统体验方式的城市。
    Hashtag: #EMDISTRICT

    The issuer is solely responsible for the content of this announcement.

  • バンコクのソンクラーン期間中、文化を紹介する「KUDTHAI」を注目上昇中のソンワット地区で開催

    バンコクのソンクラーン期間中、文化を紹介する「KUDTHAI」を注目上昇中のソンワット地区で開催

    タイ・バンコク – Media OutReach Newswire – 2026年4月13日 – The Mall Groupは、タイの文化・ショッピングを新しい形で発信する「KUDTHAI 2026」を4月に開催します。ソンクラーンの期間中、注目が高まるソンワット地区で厳選されたタイの創造性を紹介する初のポップアップイベントです。

    https://www.youtube.com/watch?v=6dfeLciF_NE

    タイ国政府観光庁と連携して開催するイベントで、現代的なショッピングや体験型ツーリズムをとおしてタイ独自の文化を紹介する取り組みを拡大させるものです。

    「KUDTHAI」のKUDとは、タイ語で「厳選された」の意味で、タイの優れたブランド、職人、料理人を一堂に集め、ものづくりの技、地域の知恵、現代的なデザインの魅力を国内外の人々に向けて発信します。

    初開催となる「ソンワットKUDTHAI 2026」は4月9〜12日にLost in Songwatで開催されます。The Mall Groupが主要施設を飛び出し、バンコクで最も注目を集めているエリアのひとつでショッピング体験を提供する初のイベントです。かつてチャオプラヤ川沿いの商業拠点として栄えたソンワットは今、新世代のクリエイターや世界中の旅行者が集まる活気あふれるユニークなカルチャースポットとして再び注目を集めています。

    この体験をバンコクの高級ショッピング施設にも展開する形で、「KUDTHAI 2026」は2026年4月8〜19日にEM District(エムディストリクト)のEmporium(エンポリアム)、EmQuartier(エムクオーティエ)、Emsphere(エムスフィア)でも開催され、バンコクの新たな文化エリアと確立されたライフスタイル拠点を結ぶイベントとなります。

    複数拠点で開催することで、歴史地区と現代的なショッピング空間を自由に行き来しながらバンコクを楽しむスタイルを提案します。

    ソンクラーンはタイで最も世界的に知られる祝祭のひとつで、「KUDTHAI 2026」は、新たな視点でデザイン、食、地域の創造力など厳選された文化に触れる機会を提供します。

    さらにEM Districtで2026年4月10〜15日に展開する「EM District Thai Hansa Maha Songkran:タイの夏祭り」では、没入的なインスタレーション、名物のウォーターアトラクションのほか、Emporiumの「THAI-POP MARKET」やEmQuartierの「THAI LOCAL MARKET」、Emsphereの「THAI-TAINMENT MARKET」といったテーマ別マーケットを開催します。

    目玉のひとつである「リトル・ソンワット」では、ソンワット歴史地区の有名な飲食店が市内中心部に登場し、注目が高まるバンコクの文化地区ソンワットと現代的な商業空間のさらなる橋渡しとなります。

    これらの施策により、バンコクをソンクラーンの祝祭を楽しむ旅行先にとどまらず、革新、文化、商業をとおして歴史を体験できる街として、その新たな魅力を発信します。
    Hashtag: #EMDISTRICT

    The issuer is solely responsible for the content of this announcement.

  • 曼谷於潑水節期間在迅速走紅的 Songwat 區推出「KUDTHAI」文化展示活動

    曼谷於潑水節期間在迅速走紅的 Songwat 區推出「KUDTHAI」文化展示活動

    泰國曼谷-Media OutReach Newswire-2026年4月13日-The Mall Group 於今年4月推出「KUDTHAI 2026」,以一場悉心策劃、匯聚泰國創意風采的展演,於潑水節期間首度進駐曼谷迅速走紅的 Songwat (嵩越路老城區)開設期間限定店,為泰國文化與零售版圖展開嶄新篇章。

    https://www.youtube.com/watch?v=6dfeLciF_NE

    此項目由 The Mall Group 與泰國旅遊局合作推出,反映各界致力透過當代零售與體驗式旅遊,突顯泰國獨特的文化形象。

    「KUDTHAI」一名取自泰文「Kud」,寓意「悉心精選」,匯聚一系列精選泰國品牌、工藝匠人與餐飲人才,向本地及國際受眾展現工藝、在地智慧與現代設計。

    首屆「Song Wat KUDTHAI 2026」將於 4 月 9 日至 12 日假 Lost in Songwat (嵩越路隱藏版咖啡廳)舉行,標誌着 The Mall Group 首次突破旗下旗艦項目的框架,將其零售體驗延伸至曼谷最受注目的城區。這片曾為湄南河沿岸歷史商貿重鎮的 Songwat,如今正再度綻放光彩,蛻變為活力洋溢的文化聚落,吸引新一代創意人士與全球旅人紛至沓來。

    為將這份體驗延伸至城市核心零售地標,「KUDTHAI 2026」亦會於 2026 年 4 月 8 日至 19 日進駐 EM District,囊括 Emporium、EmQuartier 和 Emsphere 三大商場,串連曼谷新興文化街區與成熟生活樞紐,打造一趟無縫連接的城市文化旅程。

    這種多點聯動的方式,反映旅客感受曼谷的方式正悄然轉變,在歷史街區與當代零售場景之間自由穿梭。

    縱然潑水節依然是泰國最享譽國際的節慶之一,「KUDTHAI 2026」則提供另一種視角,透過設計、美食與本地創意,帶來精心策劃的文化探索體驗。

    在 EM District,於 2026 年 4 月 10 日至 15 日舉行的「EM District Thai Hansa Maha Songkran:泰式盛夏慶典」,透過沉浸式裝置、標誌性玩水景點,以及主題市集進一步提升整體體驗,當中包括 Emporium 的 THAI-POP MARKET、EmQuartier 的 THAI LOCAL MARKET,以及 Emsphere 的 THAI-TAINMENT MARKET。

    重點活動之一為「Little Song Wat」,將 Songwat 歷史社區的知名餐飲品牌帶進市中心,進一步呼應曼谷新舊文化街區,與現代零售景觀之間的緊密連繫。

    綜觀整體活動布局,曼谷所呈現的不僅止於潑水節期間的節慶魅力,更是一座透過創新、文化與商業,重新演繹傳統體驗,塑造城市新面貌。
    Hashtag: #EMDISTRICT

    The issuer is solely responsible for the content of this announcement.

  • Heritage Spanish brand Osborne taps Singapore distributor Octopus to drive Asia-Pacific Growth

    Heritage Spanish brand Osborne taps Singapore distributor Octopus to drive Asia-Pacific Growth

    • Partnership opens pathway for joint product development and regional expansion
    • Osborne aligns interests by taking S$5m equity stake in Octopus
    SINGAPORE – Media OutReach Newswire – 13 April 2026 – Spain-based Grupo Osborne (“Osborne”), one of Europe’s oldest producers of wines and spirits, has appointed Octopus (APAC) Holdings Limited (“Octopus” or “Company”) as its principal distributor in Singapore under a five-year mandate, alongside a S$5 million strategic equity investment, marking a step towards extending the Company’s business model beyond distribution into brand creation.
    Founded in 1772, Osborne is an international food and beverage group with a portfolio of premium brands and a presence in over 70 countries, supported by production facilities across Spain. It owns and manages more than 30 brands across wines, spirits and gourmet products, including global labels such as Carlos I brandy, Nordés gin, Cinco Jotas ham and Bodegas Montecillo wines.
    As part of the partnership, Osborne will invest S$5 million in Singapore-listed Octopus by subscribing for new shares at S$0.0680 each, representing a 13.33% premium to the Company’s last closing price of S$0.0600 on 9 April 2026. The investment will give Osborne a 6.40% equity stake, aligning its interests with Octopus’ regional growth strategy.

    Osborne, a family-owned business now led by the sixth generation, in 2024 reported net sales of €251 million (S$372 million) and net profit of €16.1 million.

    Under the five-year agreement, renewable for successive three-year periods, Octopus will manage Osborne’s distribution value chain in Singapore. This includes distribution across retail, on-trade and e-commerce channels, alongside marketing, trade execution and brand positioning.

    From distribution to product development
    Beyond distribution, the partnership opens a pathway for Octopus to develop its own wines and spirits by leveraging Osborne’s production expertise. Products developed under this collaboration will be tailored for Asian palates, drawing on Octopus’ on-the-ground understanding of consumer preferences, pricing dynamics and route-to-market execution.

    Through its wholly owned Octopus Distribution Networks, established in 2011, the Company has built a regional wholesale platform specialising in the import, distribution and marketing of beverages across Southeast Asia. Its portfolio spans both local and international brands with established provenance and heritage, supplying a customer base ranging from high-end cocktail bars to mass-market retailers.
    The Osborne partnership marks a natural extension of this model. It positions Octopus to move upstream from distributor to brand creator, with the ability to originate and scale products designed for regional markets. Economic benefits from jointly developed products will be shared equally between both parties.

    Scalable platform for regional expansion
    The partnership is structured as a scalable regional platform, enabling Octopus to extend Osborne’s distribution footprint across Asia-Pacific. Expansion beyond Singapore will be carried out via separate local distribution agreements with existing and newly acquired distribution companies. This allows the network to scale progressively as Octopus builds its regional presence.

    Mr Fernando Terry Osborne, Chief Executive Officer of Osborne, said: “This partnership with Octopus represents a decisive step in Osborne’s international growth strategy. Asia-Pacific is a priority region for our brands, and Singapore provides a solid platform from which to strengthen our presence in high-potential markets. The investment in Octopus reflects our confidence in their operational capabilities and business vision. We share the same ambition: to bring the excellence and authenticity of our brands to new consumers across the region. We are convinced that, together, we can accelerate our expansion and develop value propositions adapted to the preferences of the Asian market.”

    Mr Paul Hopkins, Chief Executive Officer of Octopus, said the collaboration expands the Company’s role within the value chain.

    “This partnership goes beyond distribution. By combining Osborne’s production expertise with our market knowledge, we will be able to develop products built for Asian consumers from the outset,” he said. “It marks a step forward in our strategy to become not just a distributor of global brands, but a creator and owner of brands in our own right.”

    The distribution agreement is expected to contribute to Octopus’ revenue growth and enhance margins through a greater mix of premium, brand-led products.

    Octopus intends to replicate this model across future partnerships, combining distribution mandates and strategic investments, where appropriate, with product co-development to build a regional, brand-led platform.

    Hashtag: #Octopus






    The issuer is solely responsible for the content of this announcement.

    Octopus (APAC) Holdings Limited

    Octopus (APAC) Holdings Limited is a Singapore-listed alcohol distributor focused on building a scalable regional platform through acquisitions and partnerships with global brand owners. Formerly known as GS Holdings Limited, the Company distributes a portfolio of beers, wines and spirits across Asia-Pacific through a network spanning retail, on-trade and wholesale channels.

    For more information:

    Grupo Osborne

    Founded in 1772, Grupo Osborne is one of the oldest and most established producers of wines and spirits in Europe, with a heritage spanning more than 250 years. The family-owned group has evolved into an internationally recognised food and beverage company with a diversified portfolio of premium brands and a presence in over 70 countries.

    Grupo Osborne owns and manages more than 30 brands across wines, spirits and gourmet products, including globally recognised labels such as Carlos I brandy, Nordés gin and Bodegas Montecillo wines. Its products are supported by multiple production facilities in Spain and an expanding international footprint, underscoring its role as a global ambassador of Spanish gastronomy and premium beverages.
    With a legacy built on heritage, craftsmanship and international expansion, Grupo Osborne is widely regarded as one of Spain’s most iconic consumer brands and among the oldest continuously operating companies in the global wine and spirits industry.

    For more information: https://www.osborne.es/en

  • Vingroup Launches Hanoi – Quang Ninh High-Speed Railway Project

    QUANG NINH, VIETNAM – Media OutReach Newswire – 12 April 2026 – The People’s Committee of Quang Ninh Province, in coordination with Vingroup and the People’s Committees of Hanoi, Hai Phong, and Bac Ninh, today officially launches the Hanoi Quang Ninh high-speed railway project, which is expected to be completed by the end of 2028. With a maximum design speed of up to 350 km/h, the project will shorten travel time between the two localities by five to seven times, to approximately 23 minutes.

    Rendering of Ha Long terminal station at Vinhomes Global Gate Ha Long urban area (Quang Ninh).
    Rendering of Ha Long terminal station at Vinhomes Global Gate Ha Long urban area (Quang Ninh).

    The launch ceremony for the Hanoi Quang Ninh high-speed railway project is part of a series of activities celebrating the successful election of deputies to the 16th National Assembly and People’s Councils at all levels for the 2026-2031 term, aimed at creating momentum for a new phase of development.

    The event was attended by Mr. Le Minh Hung, Politburo Member and Prime Minister; Mr. Pham Minh Chinh, former Politburo Member and former Prime Minister; Mr. Pham Gia Tuc, Politburo Member and Standing Deputy Prime Minister; Mr. Nguyen Hoa Binh, former Politburo Member and former Standing Deputy Prime Minister; Mr. Luong Tam Quang, Politburo Member and Minister of Public Security; along with leaders of central ministries, agencies, and localities.

    The Hanoi Quang Ninh high-speed railway project is developed by VinSpeed High-Speed Railway Investment and Development Joint Stock Company, a member of Vingroup, with a total investment of over VND 147 trillion, equivalent to more than USD 5.6 billion, excluding land clearance costs.

    The project spans four localities: Hanoi, Bac Ninh, Hai Phong, and Quang Ninh, with a total length of 120.2 km. It is designed as a double-track, standard-gauge (1,435 mm), fully electrified railway, with a maximum operating speed of up to 350 km/h. The section passing through Hanoi will operate at a maximum speed of 120 km/h. The project is expected to deploy the latest generation of high-speed trains, alongside world-class signaling, communications, and equipment systems supplied by Siemens Mobility (Germany), with a roadmap for technology transfer to VinSpeed during operations.

    The starting point of the line will be at Co Loa Station, located within the Vietnam National Exhibition Center, Vinhomes Global Gate Hanoi urban area. The terminal station will be Ha Long Station, located within Globe Forest Park, Vinhomes Global Gate Ha Long, Quang Ninh. The route will include three intermediate stations at Gia Binh (Bac Ninh), Ninh Xa (Hai Phong), and Yen Tu (Quang Ninh), as well as one depot located at the Ha Long terminal station.

    Prime Minister Le Minh Hung and delegates perform the project launch ceremony for the Hanoi – Quang Ninh high-speed railway project.
    Prime Minister Le Minh Hung and delegates perform the project launch ceremony for the Hanoi – Quang Ninh high-speed railway project.

    According to plan, the project is expected to be completed and enter commercial operation in 2028, reducing travel time from Hanoi to Quang Ninh by five to seven times, from over two hours to approximately 23 minutes.

    Speaking at the ceremony, Mr. Bui Van Khang, Deputy Secretary of the Provincial Party Committee and Chairman of the People’s Committee of Quang Ninh Province, stated: “The Hanoi Quang Ninh high-speed railway is a mega-project that carries significant expectations. It demonstrates the capacity and strong commitment of the investor, and stands as clear evidence of the increasingly deep participation of the private sector in critical national infrastructure. We are committed to continuing close coordination with central ministries and the investor throughout project implementation; proactively addressing any arising challenges; and ensuring land clearance, resettlement, and all necessary conditions are in place for the project to be delivered on schedule and to the highest quality standards.”

    As the first inter-regional high-speed railway project to be implemented in Vietnam, the Hanoi –Quang Ninh line is expected to create strong momentum for the Northern Key Economic Region, while marking a significant step toward a new era of accelerated development, contributing to the realization of the Party’s and Government’s determination to enhance national competitiveness.

    Representing the investor, Mr. Nguyen Viet Quang, Vice Chairman and Chief Executive Officer of Vingroup, shared: “Today’s launch ceremony for the Hanoi Quang Ninh high-speed railway affirms Vingroup’s strong commitment to contributing to infrastructure development, steadily building a modern, internationally-standardized transport infrastructure system, thereby supporting socio-economic growth and improving the quality of life for the Vietnamese people.”

    Mr. Michael Peter, Global CEO of Siemens Mobility, shared: “We are committed to bring to Vietnam the world’s most advanced, safest, and most efficient high-speed rail system with proven track record across the globe. Every day, our trains run around one million kilometers, three times the distance to the moon, with an unbeaten safety record. Each train is developed fully digitally, delivering maximum energy efficiency and a superior passenger experience. Siemens is committed to deliver a close and sustainable partnership with Vingroup, where we envision a true win-win partnership, including an extensive technology transfer program. We will build and service these trains together, creating a new railway ecosystem in Vietnam.”

    The Hanoi Quang Ninh high-speed railway is the second project undertaken by VinSpeed. In December 2025, VinSpeed officially broke ground of the Ben Thanh – Can Gio railway line in Ho Chi Minh City, which is also expected to be completed in the fourth quarter of 2028.

    The consecutive rollout of two high-speed railway projects in both the northern and southern regions not only affirms VinSpeed’s strong execution capabilities, but also lays the foundation for the development of a multi-billion-dollar railway and supporting industries ecosystem, contributing to elevating Vietnam’s position and competitiveness on the global stage.

    Hashtag: #Vingroup #VinSpeed

    The issuer is solely responsible for the content of this announcement.

  • XEV 將在歐洲推出全新「硬體+服務」電動車模式,降低入門成本並擴大換電服務可及性

    都靈,義大利 – Media OutReach Newswire – 2026年4月11日 – XEV 今日宣布,其全新的 Customer-to-Manufacturer(C2M,客戶直連製造商)生態系統已正式於歐洲推出。此一直購模式透過將車輛所有權與電池服務分離,旨在降低消費者進入電動車市場的門檻。透過該計畫,客戶可購買 XEV 車輛,同時租賃其電池容量,從而降低前期購車成本,並回應歐洲電動車普及的兩大主要障礙:高昂的購買價格,以及對電池折舊與殘值的疑慮。XEV目前正在與有實力的合作夥伴進行洽談,許多知名大企業都希望提前佈局新能源產業以搶佔先機,此舉將幫助他們迅速拓展並快速進入新能源汽車領域。

    XEV 將在歐洲推出全新「硬體+服務」電動車模式,降低入門成本並擴大換電服務可及性
    XEV 將在歐洲推出全新「硬體+服務」電動車模式,降低入門成本並擴大換電服務可及性

    此次推出標誌著對傳統經銷商模式的重大轉變。傳統模式仰賴高成本庫存及標準化現車配置。透過 XEV 的 C2M 模式,駕駛人可直接在線上配置車輛,實現個人化生產,同時降低通常被計入零售價格中的資本負擔。

    「我們不只是製造汽車,我們正在重新定義車輛擁有方式,」XEV 管理團隊表示。「我們的目標,是讓汽車生產像智慧型手機製造一樣靈活。我們為使用者提供城市生活真正所需的一切,同時免除傳統持有模式帶來的財務負擔。」

    為歐洲城市而生,由使用者自訂

    XEV 的車款專為高密度都市環境設計。YOYO 車長約 2.5 公尺,能靈活穿梭於狹窄街道與擁擠市中心,同時仍提供高度個人化的配置選擇。

    透過 XEV 的線上平台,客戶可選擇車身外觀顏色、內裝材質、輪圈設計及其他功能配置,完成車輛客製化。這些選項將直接導入 XEV 的柔性生產模式,支援大規模客製化,而非提供千篇一律的現貨庫存。

    3 分鐘滿電:解決充電危機

    續航焦慮仍是歐洲電動車發展的一大關鍵障礙,對於缺乏私人家用充電設施的駕駛人而言尤為如此。XEV 透過其專有的換電網路回應此一挑戰。

    XEV YOYO 與即將推出的 XEV XPRESSION 均採用模組化電池系統設計。駕駛人無須在充電站等待數小時,只需駛入專用站點,即可在約 3 分鐘內完成全自動電池更換。

    這項「SWAPPING」技術不僅節省時間,亦可提升商用用戶的營運效率,並使車輛不受電池衰退影響。由於駕駛人並不擁有電池,因此無須擔心電芯壽命影響車輛轉售價值。這為車主帶來「Zero Usage Anxiety(零使用焦慮)」的體驗。

    商業應用:賦能最後一哩經濟

    XEV 平台的靈活性遠不止於個人通勤使用,其設計亦著眼於快速成長的最後一哩經濟。該平台可支援最後一哩配送車輛及共享出行車隊。

    XEV 為物流公司提供專用封閉式貨運配置。車輛亦可針對小型商業用途進行客製化,例如行動咖啡車或零售販售車。對小型企業主而言,該車輛可作為可依特定行業需求配置的移動資產,實質降低創業門檻。

    XEV 已與歐洲主要物流企業啟動試點專案,以驗證該模式在高頻都市通勤與商業配送場景中的可行性。對汽車共享服務而言,YOYO 的高使用率與低維護需求,使其成為按時計費租賃車隊的理想資產。其模組化設計亦有助於透過便捷維修與零件升級,支持更環保的產品生命週期。相較於傳統車輛在單一關鍵系統故障時往往即遭汰除,此設計可延長產品壽命並減少浪費。

    面向新時代的策略性供應鏈

    XEV 透過策略性製造模式實現此等靈活性。公司採取輕資產策略,深度協同成熟的亞洲汽車供應鏈,以在不造成傳統製造模式冗重負擔的前提下,確保嚴格的品質控管與成本效益。

    同時,XEV 亦致力於歐洲在地化布局。公司目前正於歐洲各地建立組裝樞紐與換電網路,以更有效服務當地市場需求。此雙軌策略使 XEV 得以結合全球製造實力與在地市場應變能力,確保技術雖具全球規模,支援與基礎設施卻能在地落實。

    上市資訊

    XEV YOYO 已於包括義大利與德國在內的部分歐洲市場啟動銷售與交付。公司將持續擴展其基礎設施,以支援日益成長、追求更智慧且更潔淨城市移動方式的用戶網路。

    如欲了解 YOYO 與換電網路的更多資訊,請造訪 https://www.xev-global.com/yoyo;如欲探索即將推出的XPRESSION 車型,請造訪 https://www.xev-global.com/xpression
    Hashtag: #XEV

    The issuer is solely responsible for the content of this announcement.

  • XEV Will Launches A New “Hardware + Service” EV Model in Europe, Cutting Entry Costs and Expanding Access to Battery Swapping

    TURIN, ITALY – Media OutReach Newswire – 11 April 2026 – XEV today announced the European rollout of its new Customer-to-Manufacturer (C2M) ecosystem, a direct-order model designed to lower the cost of entering the electric vehicle market by separating vehicle ownership from battery service. Through the program, customers can purchase an XEV vehicle while leasing its battery capacity, reducing upfront costs and addressing two of the biggest barriers to EV adoption in Europe: high purchase prices and concerns over battery depreciation and residual value. XEV is currently in discussions with capable partners, and many well-known large enterprises are hoping to get an early foothold in the new energy industry. This move will allow them to quickly enter the new energy sector.”

    XEV Will Launches A New “Hardware + Service” EV Model in Europe, Cutting Entry Costs and Expanding Access to Battery Swapping
    XEV Will Launches A New “Hardware + Service” EV Model in Europe, Cutting Entry Costs and Expanding Access to Battery Swapping

    The launch marks a major shift from the traditional dealership model, which relies on costly inventory and standardized vehicle stock. With XEV’s C2M approach, drivers can configure vehicles directly online, enabling personalized production while reducing the capital burden typically built into retail pricing.

    “We are not just manufacturing cars. We are redefining vehicle ownership,” says the XEV leadership team. “Our goal is to make car production as flexible as smartphone manufacturing. We give users exactly what they need for city living without the financial weight of traditional ownership.”

    Built for European cities, customized by users

    XEV’s vehicles are designed specifically for dense urban environments. With a compact footprint of approximately 2.5 meters, the YOYO is built to navigate narrow streets and congested city centers while still offering a high degree of personalization.

    Through XEV’s online platform, customers can configure their vehicles by selecting exterior colors, interior materials, wheel designs, and other features. These choices feed into XEV’s flexible production model, which supports mass customization rather than one-size-fits-all inventory.

    3 Minutes to Full Power: Solving the Charging Crisis

    Range anxiety remains a critical hurdle for European EVs. This is particularly true for drivers without private home charging infrastructure. XEV addresses this with its proprietary battery swapping network.

    The XEV YOYO and the upcoming XEV XPRESSION are engineered with a modular battery system. Instead of waiting hours at a charging point, drivers pull into a dedicated station. They complete a fully automated battery replacement in approximately three minutes.

    This “SWAPPING” technology does more than save time. It improves operational efficiency for commercial users and ensures the vehicle is immune to battery degradation. Since the driver does not own the battery, they never have to worry about the cell’s lifespan affecting the car’s resale value. This creates a “Zero Usage Anxiety” experience for the owner.

    Commercial Application: Powering the Last-Mile Economy

    The flexibility of the XEV platform extends well beyond personal commuting. It is designed to serve the booming last-mile economy. The platform supports last-mile delivery vehicles and shared mobility fleets.

    XEV provides specialized enclosed cargo options for logistics companies. The vehicle can even be customized for small business applications, such as mobile coffee carts or retail trucks. For small business owners, the vehicle serves as a mobile asset that can be configured for specific trades, effectively lowering the barrier to entry for entrepreneurs.

    XEV has already initiated pilot projects with major European logistics firms to prove the model’s viability for high-frequency urban commuting and commercial delivery. For car-sharing services, the high utilization rates and low maintenance needs of the YOYO make it an ideal asset for time-based rental fleets. The modular design further supports this eco-friendly lifecycle by facilitating easy repair and part upgrades. This extends the product lifespan and reduces waste compared to traditional vehicles that are often scrapped when a single major system fails.

    A Strategic Supply Chain for a New Era

    XEV achieves this level of flexibility through a strategic manufacturing model. The company adopts a capital-light approach that relies on deep collaboration with mature Asian automotive supply chains. This ensures rigorous quality control and cost efficiency without the bloating of traditional manufacturing.

    Simultaneously, XEV is committed to European localization. The company is currently establishing assembly hubs and battery swapping networks across Europe to better serve local demand. This dual approach allows XEV to combine global manufacturing power with local market responsiveness. It ensures that while the technology is global, the support and infrastructure are local.

    Availability

    Sales and deliveries of the XEV YOYO have commenced in whole European markets, including major countries of Italy and Germany, Spain and France and Argentina of South America, Peru of Africa etc.. The company continues to expand its infrastructure to support the growing network of users who demand a smarter and cleaner way to move through their cities.

    For more information on the YOYO and the battery-swapping network, visit https://www.xev-global.com/yoyo or explore the upcoming XPRESSION model at https://www.xev-global.com/xpression.

    Hashtag: #XEV

    The issuer is solely responsible for the content of this announcement.

    About XEV

    XEV is an innovative electric vehicle company committed to transforming the way cars are designed, built, and owned. Through its direct-to-consumer (DTC) online customization platform and a flexible production system, XEV integrates personalized user demand with modular smart manufacturing. The company’s mission is to make electric vehicles accessible and lifestyle-aligned for everyone. It drives the transition toward sustainable and personalized mobility. XEV positions itself not just as a manufacturer but as a global leader in urban electric mobility solutions.

  • LUX CHIN UP: The Free and Easy Fix for Text Neck Syndrome

    All the pretty girls scroll like this

    SINGAPORE – Media OutReach Newswire – 10 April 2026 – Modern beauty has a new enemy, and it’s right in our hands: the mobile phone. Endless scrolling keeps us hooked, but it also keeps our heads down. With content so addictive, one ends up spending hours slouching. So, all that main character power and energy vanish—replaced by slumping and hunching. Over time, posture slips, presence shrinks, and bold beauty follows. “Text neck” isn’t just a physical issue; it’s quietly changing how we carry ourselves.

    Lux Chin UP PR1 main.jpg

    LUX, the iconic global beauty brand, knows true radiance is about how you show up. That effortless “it girl” energy starts with posture. That’s why the brand is launching LUX Chin Up—a digital tool designed to tackle “Text Neck” and help women keep their heads high and their bold beauty even higher. It’s the perfect modern solution for the modern beauty problem.

    “LUX always inspires women to boost their presence and own their beauty power,” said Gaurav Datta, Global Brand VP. “Our phones are amazing for self-expression, but there’s a catch. While they elevate our digital selves, they often shrink our real-world presence. That constant downward scroll quietly chips away at posture, poise, and bold beauty. With ‘Chin Up,’ we’re offering a simple way for women to realign, lift up, and step back into their power.”

    LUX has a brilliantly simple, tech-forward solution. Forget complicated downloads or wearable tech. LUX Chin Up is a smart web page that taps into your phone’s own motion sensors. When used with the split-screen option, it stays on screen as a small tab, reminding you of the right angle to be maintained while you doomscroll.

    • The Sweet Spot: The tool encourages you to keep your screen at an optimal
      90-degree angle.
    • The Gentle Nudge: If you start to slouch and the angle drops (and with it your head), the sensor detects it and the screen blinks, prompting you to raise your phone and go chin up.
    • The Reset: Straighten up, bring your phone back up and carry on scrolling with boldness.

    LUX believes this can be an essential modern-day beauty ritual that extends beyond the shower to solve a modern-day problem. By habituating women to hold the right posture, LUX is naturally lifting their chins, opening their posture, and instantly restoring that vibrant, room-commanding presence. It’s a small shift that brings Main Character Beauty to life, on screen and off.

    Make LUX Chin Up a habit, try it for a week and improve your posture. Visit lux.com/chinup

    Hashtag: #LUXChinUp #LUX

    The issuer is solely responsible for the content of this announcement.

    About LUX

    LUX has been celebrating beauty and femininity since 1925. We uphold beauty that doesn’t blend in. It’s bold, sassy, maximalist. We will continue to support efforts that will help women best express their Main Character Beauty.

    About VML

    VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. The agency is a leading global marketing and systems integration partner, specializing in creating innovative solutions for business transformation. VML is celebrated for its award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave™ Reports, which name WPP a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. VML’s global network is powered by 28,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

  • LUX Turns Ads into “Algorithm Cleansers” Designed to Influence Social Feeds

    Soap giant LUX is bringing its cleansing power to social media feeds.

    SINGAPORE – Media OutReach Newswire – 10 April 2026 – LUX has launched LUX My Algorithm, a new global initiative that reimagines the role of social media advertising by transforming ads into tools designed to influence the algorithms that shape what people see. Instead of simply competing for attention, the campaign introduces a new approach where advertising generates behavioural signals that can help redirect and diversify users’ feeds over time.

    PR 01.jpg

    Developed in partnership with VML, the campaign transforms LUX’s ads into what it calls “algorithm cleansers”, content engineered to generate behavioural signals that help redirect and diversify users’ feeds over time.

    Feeds aren’t as personal as they feel

    Social media feeds are often seen as a reflection of personal taste. In reality, they are shaped by behaviour. Every pause, watch, save, or share becomes a signal that determines what appears next.

    Over time, these signals can narrow feeds into repetitive loops, built not from what they actively choose, but from what they momentarily engage with.

    While users may not fully control their feeds, they are constantly influencing them.

    An ad that doesn’t just reach you, but teaches your algorithm

    LUX’s approach is built on a simple shift in thinking. An ad is not just a message. It is a behavioural event.

    Every interaction with an ad generates signals, and those signals influence the algorithm to evolve.

    This is the first time a brand has designed advertising not just to influence people directly, but to influence the algorithms that shape what people see.

    It also introduces a new dynamic between paid and organic content. Behaviours driven by ads can influence what platforms recommend beyond them.

    From interruption to intervention

    LUX My Algorithm turns advertising into something more active. Not just appearing in feeds, but acting on them.

    Developed in consultation with algorithm experts, the campaign reflects a deeper understanding of how digital systems can be influenced through behaviour.

    Dr. Catherine Ball, Scientist and Futurist, said:
    “This campaign is doing something fundamentally different. It repurposes advertising from interruption to intervention.”

    From cleansing skin to cleansing feeds

    The campaign extends LUX’s long-standing association with cleansing into the digital world. LUX My Algorithm addresses the accumulation of signals that shape content, mood, and self-expression over time.

    Judy Zu, Global Brand Director, LUX, said:
    “LUX has always stood for self-expression. ‘My Algorithm’ starts from a simple truth: what we engage with shapes what we see, and how we feel. This is about helping people take a more intentional role in that process, and creating a more positive relationship with their feeds.”

    Tested in real feeds

    Before launching globally, LUX tested the idea through a real-world experiment. Participants engaged consistently with LUX content over time, resulting in observable shifts in their feeds as new recommendation patterns emerged.

    As part of the campaign, LUX continues to document how feeds evolve through sustained interaction, observing how content exposure can gradually redirect and diversify.

    A global rollout

    Now live across seven markets, LUX My Algorithm spans multiple platforms through a mix of branded films, creator collaborations, and culturally responsive content, all designed to drive intentional engagement at scale.

    In doing so, LUX is redefining advertising, turning social media ads into tools that influence not just what people think, but what they see next.

    Hashtag: #LUX #LUXMyAlgorithm

    The issuer is solely responsible for the content of this announcement.

    About LUX

    LUX has been celebrating beauty and femininity since 1925. We uphold beauty that doesn’t blend in. It’s bold, sassy, maximalist. We will continue to support efforts that will help women best express their Main Character Beauty.

    About VML

    VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. The agency is a leading global marketing and systems integration partner, specializing in creating innovative solutions for business transformation. VML is celebrated for its award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave™ Reports, which name WPP a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. VML’s global network is powered by 28,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.