HONG KONG SAR – Media OutReach Newswire – 20 June 2026 – Hong Kong’s Government Flying Service (GFS) held its inaugural three-day International Symposium on Emergency Response and Aeromedical Services (ISERAS) (June 16-18), bringing together more than 230 policymakers, experts and academics, and industry representatives from over 70 institutions and accredited organisations.
With participants from places including Hong Kong, the Chinese Mainland, Australia, the United Kingdom, Austria, Indonesia, Singapore and Thailand, the event aimed to foster closer co-operation in emergency linkage, resource sharing, and professional training among different regions.
The inaugural International Symposium on Emergency Response and Aeromedical Services was held in Hong Kong from June 16 to 18. Photo shows the Under Secretary for Security of the Hong Kong Special Administrative Region (HKSAR) Government, Michael Cheuk (fifth left); the Director General of the Rescue and Salvage Bureau of the Ministry of Transport of the People’s Republic of China, Wang Lei (fifth right); the Controller of the Government Flying Services of the HKSAR Government, Captain Eddie Liu (fourth right), and other guests at the opening ceremony.
The symposium featured a series of plenary sessions, panel discussions, technical visits, and live demonstrations jointly conducted by the GFS and various government emergency units. A number of memoranda of understanding were signed during the event, to deepen collaboration between the GFS and the Chinese Mainland as well as domestic and international emergency, aviation, and medical institutions.
Speaking at the opening ceremony, the Under Secretary for Security, Michael Cheuk, said that the challenges of emergency response as a result of the realities of climate change are evolving at an unprecedented pace.
“A shift to proactive prevention, continuous enhancement of international and cross-regional collaboration, and enhanced experience and insight sharing among stakeholders are key to rising to new and complex challenges,” Mr Cheuk said, adding that the collaborative spirit of ISERAS will forge stronger partnerships, further strengthen emergency response capabilities, and secure a safer future for communities.
The Director General of the Rescue and Salvage Bureau of the Ministry of Transport of the People’s Republic of China (CRS), Wang Lei, also attended the symposium and delivered a keynote presentation on air rescue capabilities and strategic development in the South China Sea.
The symposium concluded with an interdepartmental counter-terrorism drill and exchange session, with the participation of the GFS, the Hong Kong Police Force and the Hong Kong Fire Services Department, showcasing Hong Kong’s professional capabilities in responding to terrorist attacks.
The symposium concluded with an interdepartmental counter-terrorism drill.
The Controller of the GFS, Captain Eddie Liu, said that the GFS has always played an important role in emergency response and rescue. “In addition to assisting in search and rescue, providing air ambulance and other emergency aeromedical services, the GFS also shoulders the responsibility of maintaining internal security of the HKSAR,” he said.
“In emergencies such as terrorist attacks, the GFS would make rapid deployment to assist the disciplined services in conducting air assault, offering all-round support to the HKSAR Government’s overall counter-terrorism efforts.”
Since its establishment in 1993, the GFS has served at the forefront of round-the-clock search-and-rescue and emergency aeromedical operations, while the ISERAS aims to collectively build a truly transnational pool of professional expertise, thereby underscoring Hong Kong’s status as an aviation hub for emergency response in Asia.
HONG KONG SAR – Media OutReach Newswire – 20 June 2026 – Bringing a refreshing wave to a beloved cultural tradition, Swire Coca-Cola HK has become the Official Beverage Sponsor for the “2026 Sun Life Hong Kong International Dragon Boat Races”, organised by the Hong Kong Tourism Board. Running from 19 June to 1 July, the brand is set to energise athletes, locals, and tourists alike with thirst-quenching beverages and an eye-catching festive photo spot.
Giant Festive Installation at the Avenue of Stars.
Deeply rooted in the city for over six decades, Swire Coca-Cola HK is driven by its brand purpose “to deliver refreshment to the communities we call home” and has proudly been part of many of Hong Kong’s defining moments. From local festivities and cultural events to large-scale sports and tourism experiences, the brand has long connected with the community, dedicated to supporting Hong Kong’s vibrant mega-event economy. Serving as the Official Beverage Sponsor of the event this year represents another milestone in its mission to share joy and create unforgettable summer memories.
Festive Photo Spot: Two-Metre Giant Coca-Cola® Bottle on the Avenue of Stars
To amplify the festive spirit, a giant, two-metre-tall Coca-Cola® bottle, accompanied by a dragon boat-themed installation, will land on the Avenue of Stars. Set against the dazzling backdrop of Victoria Harbour, this striking display will be available from 19 June to 1 July, offering the compelling photo spot for the public to capture memorable moments while enjoying the thrilling races.
Echoing the culinary excitement of the event’s special “Dragon Boat Food Lane”, Swire Coca-Cola HK is partnering with designated kiosks and stalls along the Avenue of Stars to launch festive-themed combo meals. During the race days on 27 and 28 June, consumers who purchase a designated meal set featuring Swire Coca-Cola HK products, or buy two or more selected Swire Coca-Cola HK products, will receive a redemption voucher. This voucher can be used to redeem the brand’s mystery gift at the redemption counter at specified timeslots, available on a first-come, first-served basis.
Boosting Energy and Keeping Paddlers Hydrated
Given the intense physical demands of dragon boat racing, the brand is also throwing its full support behind the local and international paddlers. Multiple bonaqua® water stations will be set up across the event venue to ensure over 4,500 athletes stay hydrated. Additionally, electrolytes replenishment drink Aquarius® will be provided to offer a vital energy boost, helping paddlers power through to the finish line.
Paddling Towards a Greener Future
Beyond the excitement of the races, Swire Coca-Cola HK also brings sustainable practices to the celebration. In collaboration with local social enterprise V Cycle, the brand will set up multiple plastic bottle recycling stations during the race days on 27 and 28 June. Collected bottles will be transported to New Life Plastics, Hong Kong’s largest food-grade-ready plastic bottle recycling facility. The recyclables will be processed into recycled PET (rPET) materials and reintroduced into the supply chain to create new bottles. This “bottle-to-bottle” initiative highlights a successful circular economy model by giving recycled plastic a second life, making environmental stewardship a core part of the event experience.
As the “2026 Sun Life Hong Kong International Dragon Boat Festival” unfolds, Swire Coca-Cola HK is excited to celebrate this summer spectacular with the locals and tourists. Through refreshing drinks, interactive fun, and recycling actions, the brand hopes to create lasting memories for all.
The performance-focused smartphone will support tournament-level mobile gameplay with stable performance, responsive controls and sustained power.
DONGGUAN, CHINA – Media OutReach Newswire – 19 June 2026 – iQOO, a smartphone brand built for high-performance mobile gaming experiences, today announced that the iQOO 15R has been named the Official Gaming Phone for the 2026 Asian Games Esports Qualifiers: Honor of Kings.
iQOO
As an official esports title of the Asian Games, Honor of Kings brings together competitive mobile esports players from across the region. Through this partnership, iQOO will support the Qualifiers with a device designed for competitive mobile gaming, reinforcing the brand’s commitment to supporting powerful, stable and immersive experiences for players and fans.
Supporting Tournament-Level Mobile Esports
Competitive mobile esports requires more than peak performance. Players often rely on consistent frame rates, responsive touch control and reliable power throughout extended matches. With the iQOO 15R serving as the Official Gaming Phone for the Qualifiers, iQOO aims to bring its performance-driven technology into a professional tournament setting and support players with a device built for speed, control and sustained gameplay.
Built for Stable, High-Intensity Gameplay
Designed as a performance-focused smartphone, the iQOO 15R is equipped to support the high demands of mobile gaming. Powered by the Snapdragon® 8 Gen 5 Mobile Platform and Monster HyperCore Engine, the device is engineered to help deliver stable frame rates and responsive gameplay during extended sessions.
The Supercomputing Chip Q2 is designed to enhance visual clarity for a more immersive gaming experience, while the Super Touch Control Chip is designed to improve input accuracy and control response. In addition, the advanced cooling system and large-capacity Silicon Anode Battery with fast charging help provide the sustained performance and power required for tournament-level play. Hashtag: #iQOO
The issuer is solely responsible for the content of this announcement.
About iQOO
iQOO, a sub-brand of vivo, differentiates itself in performance and Esports experience. iQOO leverages the research, quality assurance and after-sales service expertise of vivo, and follows the brand ethos of i Quest On and On to push boundaries, innovate boldly and share the excitement of exploring future technology. With products offering Esports-standard capabilities, iQOO aims to become the top choice of consumers who are passionate about performance and gaming.
Developed by TiMi Studio Group, Honor of Kings has become the world’s most-played MOBA. In 2025, the combined MAU of Honor of Kings titles surpassed 260 million. Featuring highly detailed and diverse character and battlefield design plus music created by world renowned composers including Hans Zimmer, Joe Hisaishi, and Howard Shore, Honor of Kings immerses players in a unique and colorful universe. Honor of Kings prides itself on being free to play and fair to win, with success determined by players’ skills and tactics. Honor of Kings is also home to a thriving esports ecosystem supporting competitive play from grassroots amateurs to elite professionals. To learn more about Honor of Kings, follow on Twitter, Facebook, Youtube, Instagram, TikTok or visit the official website of Honor of Kings.
HONG KONG SAR – Media OutReach Newswire – 19 June 2026 – The 2026 International Automotive and Supply Chain Expo (Hong Kong) officially opened today. Under the theme “Luxury, Elevated to a New Realm”, ZEEKR unveiled the global expansion strategy for its dual flagship 9-Series models — the ZEEKR 9X and ZEEKR 009 Grand.
As a key gateway connecting China with global markets, Hong Kong serves as an important benchmark for the premium automotive industry and a strategic platform for luxury brands expanding internationally. Launching the global strategy for the 9-Series in Hong Kong marks a significant new chapter in ZEEKR’s growth across the global premium new energy vehicle market.
800,000 Deliveries Milestone Underscores ZEEKR’s Global Growth Momentum
Strong market performance continues to support ZEEKR’s expansion in the global premium new energy vehicle segment. As of June 16, 2026, ZEEKR’s cumulative global deliveries officially exceeded 800,000 vehicles, marking a major milestone for the brand.
In Hong Kong, ZEEKR has maintained strong momentum. From January to May 2026, ZEEKR captured a 40.7% market share of Hong Kong’s luxury vehicle segment, ranking first among all luxury automotive brands. The ZEEKR 009 ranked as Hong Kong’s best-selling luxury MPV, while the ZEEKR 7X became the city’s best-selling luxury SUV.
Across key international markets, ZEEKR continues to achieve strong results. In Thailand, the brand was the best-selling luxury pure-electric MPV brand in 2025 and retained its leadership position from January to May 2026. In Malaysia, ZEEKR ranked No.1 among luxury pure-electric brands during the same period, with the ZEEKR 7X leading the luxury electric SUV category and the ZEEKR 009 remaining the top-selling luxury electric MPV. In Australia, ZEEKR continued to lead the luxury SUV segment priced above AUD 65,000 from January to May. In Mexico, the ZEEKR 7X secured the monthly luxury EV sales title in both April and May.
At this year’s expo, ZEEKR is showcasing five models spanning family mobility, executive transportation and flagship luxury, highlighting the breadth of its premium product portfolio.
The ZEEKR 9X, ZEEKR’s new global flagship of ultra-luxury SUV, is built on the SEA-S architecture and features a 900V high-performance silicon carbide electric drive system delivering more than 1,030 kW of maximum power. Four integrated safety structures combined with extensive use of 2,000 MPa ultra-high-strength steel contribute to a torsional rigidity rating of 41,600 N·m/deg, setting a new benchmark for safety in the hybrid SUV segment. The ZEEKR 9X recently opened pre-sales in the Middle East, where it has received strong market interest. The model is scheduled to expand into key markets across Latin America, Central Asia and Europe.
The ZEEKR 009 Grand, the brand’s global ultra-luxury four-seater flagship MPV, features a 720-degree comprehensive safety architecture and the world’s first integrated die-cast C-ring cabin structure, delivering segment-leading rear-seat protection. The second row is equipped with two ultra-soft aniline leather executive seats featuring 20 massage points and an industry-leading seven-zone graphene heating system, creating an exceptional luxury experience for rear passengers. The right-hand-drive version of the ZEEKR 009 Grand is scheduled to launch in Hong Kong in the fourth quarter of 2026.
The ZEEKR 8X, a super hybrid high-performance flagship SUV, also makes its Hong Kong debut. Built on the SEA-S Super Hybrid Architecture, the ZEEKR 8X delivers a flagship experience across four key dimensions: performance, intelligence, safety and comfort.
Expanding Global Capabilities and Opening a New Chapter of Technology Luxury
As its product lineup continues to grow and its international footprint expands, ZEEKR is accelerating the development of a comprehensive global operating system spanning R&D, product planning, market operations and customer services. Today, ZEEKR’s overseas business covers more than 60 major cities worldwide with a rapidly growing global user base.
As the global automotive industry accelerates toward electrification and intelligent mobility, the luxury vehicle market is entering a new era in which technological innovation is redefining the premium experience. Leveraging Hong Kong’s position as a globally connected international hub, ZEEKR will continue to deepen its global presence and advance the evolution of luxury through innovation. Through cutting-edge technologies, exceptional products and comprehensive lifecycle services, ZEEKR is committed to delivering a distinctive technology-luxury mobility experience for customers around the world.
Hashtag: #ZEEKR
The issuer is solely responsible for the content of this announcement.
About Zeekr
Zeekr is the global luxury electric vehicle technology brand from Geely Auto Group. Utilizing advanced software-defined architectures and cutting-edge propulsion technologies, Zeekr is dedicated to creating a fully integrated user ecosystem with innovation at its core.
HONG KONG SAR – Media OutReach Newswire – 18 June 2026 – Colgate Optic White Purple today launched ‘The Purple Café‘, an APAC-wide social-first campaign. Expanding its K-Beauty footprint, the brand is moving beyond traditional advertising into episodic storytelling across TikTok and major regional markets.
Colgate Optic White Purple Debuts ‘The Purple Cafe’ K-Drama Series
“We are incredibly proud to unveil the next evolution of the incredibly successful Colgate Optic White Purple franchise with our social-first ‘Purple Café’ K-Drama series”, said Samir Singh, EVP Marketing, Colgate-Palmolive, Asia Pacific. ” We recognise that the way people consume media and content has dramatically changed, especially on TikTok. Our campaign takes our association with Korean beauty and culture to a whole new level, presenting our product not just as a beauty essential, but as a pivotal character that transforms our influencer protagonists’ confidence in fun, cheeky ways.”
Influencer-Led Episodic Story-telling
The six-part series stars top Asian influencers instead of traditional actors, reimagining classic K-Drama tropes like awkward blind dates and judgmental relatives. In each episode, Colgate Optic White Purple acts as the narrative catalyst, transforming social friction into empowered confidence. The product is seamlessly integrated into each episode, driving both the plot and the protagonists’ transformations.
AI Integration to Democratise Story-telling
In a TikTok-exclusive partnership, the campaign invites consumers to script their own narratives to “one-up” AI-generated antagonists. This initiative democratises storytelling emphasising the belief that human creativity can often outsmart artificial intelligence.
Watch the full episodic series and discover the transformative power of Colgate Optic White Purple on Colgate Thailand (Tik Tok), Colgate Philippines (Tik Tok), Colgate Malaysia (Tik Tok).
Campaign Credits:
Colgate Palmolive:
Samir Singh, EVP Marketing, Asia Pacific
Wen Zhu, Sr. Director, Marketing APAC
Anaswar Rajagopal, Director, Marketing APAC
Liz Yang, Senior Brand Manager APAC
Kenny Choo, Head Content Lab, APAC
Jacinta Francis, Content Production Manager, APAC
Katelyn Chen, Senior Digital Art Director, APAC
Audrey Lee, Shopper Design Manager, APAC
WPPCP / WPP Media / WPP Production / Ogilvy ANZ:
Sarah-Leith Izzard, Chief Creative Officer, Ogilvy Group Hong Kong
Ken Kaneko, Senior Art Director APAC, WPPCP
Oliver Samuelson, Copywriter, WPPCP
Daniel Cullen, Executive Director APAC, WPPCP
Kunal Rasania, Business Director, APAC, WPPCP
Mark Tan, Associate Account Director, WPPCP
Ines Rubio, Associate Strategy Director, WPPCP
Vidhyadhar Kale, President – Client Solutions, WPP Media
Pranay Shah Singh, APAC Strategy Partner, WPP Media
Rana Mughees Nawaz, APAC Regional Strategy Director, WPP Media
Benjamin Lee, Senior Regional Manager, Strategy & Planning, WPP Media Singapore
Brenda Ho, Director, Social and Influence Strategy, Ogilvy PR ANZ
Ben Hickey, Head of Consumer Health, Ogilvy PR ANZ
Andrea Rutgers, Senior Social Specialist, Ogilvy PR ANZ
Siyoung Sung, Business Director, Ogilvy Korea
Minchae Kwak, Account Executive, Ogilvy Korea
Jacinta Loo, Head of Moving Image, WPP Production Singapore
Renee Lim, Integrated Producer, WPP Production Singapore
Shu Pin Lee, Head of Office, WPP Production Singapore
Zivy Johnson, Head of Production, WPP Production Australia
Raphael Ruz, Head of Product & Innovation, WPP Production Australia
Ben Wallace, Senior Content Producer, WPP Production Australia
Sam Martin, Craft Lead, WPP Production Australia
Sudarshan Raghunathan, Gen AI Creative Director, WPP Production Chennai
Production
Production House, Whynot Media Co., Ltd
Director, Gyubin Lee
DOP, Sado Choi
Screenwriter, Surin Song
Head of Production, Sohee Cho
Executive Producer, Minseok Lee
Project Manager, Songhee Ko (Grace)
Full List of Creator Talent Involved in the Purple Café K-Drama Films Philippines
The issuer is solely responsible for the content of this announcement.
About WPP CP
WPP CP is a bespoke WPP agency team dedicated to Colgate-Palmolive, bringing together the best talent and capabilities from across WPP’s agencies to deliver integrated, effective, and innovative marketing solutions.
About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under internationally recognised brand names.
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