Category: What’s News Asia

MELAKA, MALAYSIA – MediaOutReach Newswire – 12 June 2026 – PETRONAS Lubricants International (PLI) has introduced the next generation of its all-new PETRONAS Syntium as part of a phased global rollout, featuring upgraded formulations that meet the latest API SQ and ILSAC GF-7 standards.

Developed through decades of Formula One-winning experience and Fluid Technology Solutions™ expertise, the new range is designed to deliver enhanced engine protection, fuel efficiency and performance, bringing motorsport-proven technology into everyday reliability for motorists.

Rather than offering a single catch-all solution, the portfolio comprises four purpose-built variants, each developed to meet specific driving needs, from high-performance and Japanese engines to everyday vehicles and hybrid powertrains. The new range simplifies the choice for consumers, offering a streamlined selection of oils that meet the latest industry standards while supporting improved fuel efficiency and engine performance.

• PETRONAS Syntium Supreme: Designed for high-performance vehicles. Featuring CoolTech+™ technology, it cuts engine wear and maximises fuel efficiency by up to 13%*.
• PETRONAS Syntium Supreme GLV2: Made ideally for Japanese engines. JASO GLV-2 approvals assure up to 19%** better fuel efficiency and a higher shear stability for highly demanding Japanese cars.
• PETRONAS Syntium Prime: Reliable, long-lasting engine defence for everyday vehicles, featuring Active Defense™ technology to ensure consistent performance across everyday driving conditions for stress-free driving.
• PETRONAS Syntium Hybrid: Specifically engineered to meet the unique demands of hybrid powertrains. CoolTech-H™ technology delivers targeted protection during frequent stop-start cycles and across the lower operating temperatures typical of hybrid operation.

*Based on industry standard testing, where PETRONAS Syntium Supreme exceeded the ACEA C5 fuel economy limit. Actual performance may vary by vehicle and driving conditions.

**Based on field trial data over a 12,000km test under real-life driving conditions, comparing 0W-20 JASO GLV2a against API SQ/GF-7 reference oil. Actual fuel efficiency may vary depending on vehicle model, driving behaviour and operating conditions.

PETRONAS Lubricants International Regional Managing Director Asia, Noorhana Abdul Habib said, “The new PETRONAS Syntium range marks a defining step in advancing lubricant innovation, delivering uncompromising quality solutions to workshops and motorists across Malaysia and Asia. Powered by next-generation formulations aligned with the latest API SQ standard, it enhances fuel efficiency and engine performance, empowering motorists with cutting-edge technology that delivers excellence in every drive.”

The all-new PETRONAS Syntium range has been launched in Malaysia, Japan and selected European markets. The rollout will expand across key Asia-Pacific markets throughout the year, making the range available at PETRONAS AutoExpert locations and authorised workshop networks in countries including China, Indonesia and Thailand by the end of 2026.

Hashtag: #PETRONASLubricantsInternational #PLI #PETRONASSyntium #automotive #lubricants

http://www.pli-petronas.com/

The issuer is solely responsible for the content of this announcement.

About PETRONAS Lubricants International

PETRONAS Lubricants International (PLI) is the global lubricants manufacturing and marketing arm of PETRONAS, Malaysia’s dynamic global energy group. Established in 2008, PLI manufactures and markets a full range of high-quality automotive and industrial lubricant products in over 100 markets internationally. Headquartered in Kuala Lumpur, PLI also has offices around the world including Turin, Belo Horizonte, Beijing, and Chicago. PLI is the technical resource behind PETRONAS’ partnership with the Mercedes-AMG PETRONAS Formula One Team, responsible for the design, development and delivery of the Fluid Technology Solutions™, which includes customised lubricants, fuels and transmission fluids to power the Silver Arrows.

We are a progressive energy and solutions partner, enriching lives for a sustainable future. Our commitment remains to conduct and grow our business in ways that contribute positively to society and the environment.

PLI is driving an aggressive business growth agenda as one of the leading global lubricants companies at the forefront of the industry, providing custom-made solutions for every need. For more information, please visit www.pli-petronas.com.

On the afternoon of May 29th, in Singapore, partnership signed at the Vietnam–Singapore Tech Connect Forum, witnessed by the highest-level government delegations from both nations, combining QuantumTX’s breakthrough MitoCharge technology with Kaopiz’s end-to-end software, AI, and IoT engineering capabilities

Hashtag: #Kaopiz #QuantumTX #MOU #StrategicPartnership #SoftwareDevelopment #VietnamSingaporeTechConnect #AIHealthcare

https://kaopiz.com/en/
https://www.linkedin.com/company/kaopiz/
https://x.com/KaopizGlobal
https://www.facebook.com/com.kaopiz

The issuer is solely responsible for the content of this announcement.

About QuantumTX Pte. Ltd.

QuantumTX is a Singapore-based health technology company specializing in stress-free muscle activation devices backed by rigorous scientific R&D and clinical research. Its flagship MitoCharge technology activates muscle-mitochondria pathways to deliver physiological benefits equivalent to exercise, without physical exertion – designed specifically for aging populations, rehabilitation patients, and preventive health consumers. QuantumTX is committed to making healthy aging accessible and scalable across global markets.

About Kaopiz Holdings

Kaopiz is a global IT outsourcing and software development company with 12 years of experience and a core development center in Vietnam. With 1,000+ highly skilled engineers across software development, IoT solutions, AI integration, Cloud computing, Data engineering, and digital transformation, Kaopiz serves major enterprises in Japan, Singapore, and international markets across healthcare, finance, education, logistics, and manufacturing sectors, and more.

Kaopiz’s Singapore office is located at 1 Raffles Place, One Raffles Place Tower 2.

AMSTERDAM, NETHERLANDS – MediaOutReach Newswire – 12 June 2026 – XTransfer, the world’s leading B2B cross-border trade payment platform, marked a milestone in its growing European presence at Money20/20 Europe 2026 in Amsterdam. Building on strong engagement throughout the event, the company announced two strategic collaborations with international financial institutions BBVA and Societe Generale, reinforcing its commitment to partnering with top-tier banks to modernise cross-border payment infrastructure for SMEs worldwide.

XTransfer processed more than US$60 billion in total payment volume (TPV) in 2025 and, as of 31 March 2026, has served approximately 897,000 registered clients, with payment services covering more than 200 countries and regions. The platform is scaling as a critical infrastructure layer, connecting SMEs to secure and compliant cross-border payment capabilities traditionally reserved for larger corporates.

The new collaborations support XTransfer‘s long-term strategy to deepen X-Net, its unified B2B cross-border settlement network and risk management platform. X-Net links financial institutions and import-export enterprises through end-to-end, cross-bank payment connections and centralised risk controls. By combining bank-grade resilience and regulatory expertise with platform-enabled digital connectivity, XTransfer aims to deliver faster, more predictable, and easier-to-automate cross-border payment experiences across major trade corridors.

The initiatives also align with XTransfer‘s focus on addressing persistent pain points that constrain trade and cash flow for SMEs, particularly those operating in and with emerging markets. Businesses often face fragmented local collection options, limited transparency over fees and FX, lengthy and unpredictable settlement cycles, and complex onboarding and compliance processes. By expanding local-currency collection, improving FX conversion reliability, and strengthening regulated settlement connectivity, XTransfer aims to reduce friction for SMEs trading into and out of fast-growing markets, supporting a shift from informal channels to secure, compliant payment rails.

At Money20/20 Europe 2026, XTransfer brought the momentum of its partnership announcements to the official Money20/20 stage and hosted a fireside chat featuring Violas Xiao, Singapore & Latin America CEO of XTransfer, titled “Across Borders & Beyond Boundaries: Women Shaping the Next Era of Global Payments,” with speakers from BBVA, HSBC, Visa and BNP Paribas.
Hashtag: #XTransfer #Money2020EU2026 #Crossborder #Payment #SMEs #Partnerships

https://www.xtransfer.com
https://www.linkedin.com/company/xtransfer.cn

The issuer is solely responsible for the content of this announcement.

HONG KONG SAR – Media OutReach Newswire – 12 June 2026 – As climate change and evolving marketing patterns present new challenges for quarterly corporate strategies, 101 Gift, a scaled corporate service provider, released its 2026 summer corporate promotion and procurement recommendations today. The guidelines analyze the impact of extreme weather and international sports events on corporate marketing strategies. Simultaneously, the company announced its successful business transformation, breaking away from the conventional framework of a traditional gift company to offer comprehensive marketing services and business solutions.

Industry observations by 101 Gift indicate a significant surge in Q3 market demand for practical souvenirs items and promotional materials designed to tackle high temperatures and rainy weather. Based on historical market data analysis, Electric Fan, Umbrella, and Sports Water Bottle have emerged as the three core categories for summer marketing campaigns.

When formulating procurement strategies, 101 Gift advises enterprises to elevate their selection criteria from basic practicality to incorporating innovative technology and Environmental, Social, and Governance (ESG) principles. For instance, cooling devices utilizing semiconductor technology and eco-friendly umbrellas made from sustainable materials can help companies effectively convey their green responsibilities and innovative brand values when distributing a premium. Furthermore, to cater to modern consumers’ preference for traveling light, the market demand for promotional materials with high portability and flat designs is also steadily increasing.

Beyond climate factors, 2026 coincides with major international sports tournaments, including the FIFA World Cup, which further drives the diversification of summer commercial promotions. 101 Gift’s analysis points out that as the excitement around these events gradually peaks, thematic marketing campaigns in sectors such as retail, food and beverage, and shopping malls will directly stimulate a strong market demand for sports-related peripherals. By integrating sports elements into a promotional gift, companies can effectively enhance emotional connections and brand engagement rates with their target audience.

While continuing to offer precise procurement advice, 101 Gift also announced the successful strategic upgrade of its business model, officially moving beyond its sole positioning as a traditional gift company. Through an ongoing and deepened partnership with the marketing agency Blue Ocean Strategy and Service, 101 Gift has recently and successfully delivered in-depth marketing services to corporate clients across various sectors.

This business upgrade seamlessly integrates 101 Gift’s robust supply chain and manufacturing advantages with profound market data analysis and marketing strategies. The company now provides not only the production of physical materials but also comprehensive commercial solutions for various clients planning large-scale outdoor promotions, VIP corporate initiatives, and sports-themed events, fundamentally assisting enterprises in optimizing their overall marketing effectiveness and commercial returns.

Hashtag: #101Gift #Corporategift #Souvenir #SportsGifts

https://101gift.com.hk/

The issuer is solely responsible for the content of this announcement.

About 101 Gift And Premium

101 Gift is a premier corporate and promotional gift customization company in Hong Kong, offering flexible small-batch ordering and one-stop services. Dedicated specialists rigorously oversee the entire process, encompassing gift consultation, creative design, production, quality inspection, and after-sales support. We are deeply trusted by major financial institutions (such as the MPFA and Citibank), leading technology enterprises (such as Pure Storage), and educational institutions. 101 Gift maintains strict quality control over production details to ensure every corporate gift aligns perfectly with the client’s brand image and the highest quality standards, helping businesses effortlessly deliver unique, thoughtful, and exclusive gifts.

香港 – Media OutReach Newswire – 2026年6月12日 – 隨著氣候變化及市場推廣模式的演變，企業在制定季度營銷策略時面臨著新的挑戰。本地具規模的禮品訂製公司 101 Gift 今日針對最新市場動態，發佈 2026 夏季企業推廣與採購建議，剖析極端天氣及國際體育盛事對企業營銷策略的影響。同時，公司宣佈其業務模式已成功轉型，正式突破傳統禮品供應框架，為企業提供更全方位的市場推廣方案。

101 Gift 的行業觀察指出，應對高溫與多雨氣候的實用型紀念品及推廣物資。基於過往的市場數據分析，電風扇、雨傘及運動水樽為夏季營銷活動中的三大核心類別。

在制定採購策略方面，101 Gift 建議企業的選物標準應從單一的實用性，升級至融入創新技術與企業社會責任（ESG）理念。例如，結合半導體製冷技術的降溫設備，以及採用可持續發展物料的環保雨傘，能協助企業在派發禮品時更有效地傳遞綠色責任與品牌創新價值。此外，為迎合現代消費者輕裝出行的生活習慣，市場對於具備高便攜性及扁平化設計的水樽也較為偏好。

除了氣候因素，2026 年適逢 FIFA 世界盃等國際大型體育賽事，進一步推動了夏季商業推廣的多元化發展。101 Gift 分析指出，隨著賽事熱度逐步攀升，零售、餐飲及商場等行業的主題營銷活動，將直接帶動市場對運動周邊產品及禮品訂製服務的殷切需求。企業透過將體育元素融入推廣物資中，能有效提升與消費者之間的情感連結及品牌互動率。

在持續提供精準採購建議的同時，101 Gift 亦宣佈其業務模式已成功實現戰略升級，正式突破傳統禮品訂製公司的單一供應商定位。透過與市場策劃機構 Blue Ocean Strategy and Service 的持續深化合作，101 Gift 已成功為多個不同領域的企業客戶提供更深度的市場推廣服務。

這項業務升級將 101 Gift 完善的供應鏈製造優勢，與深度的市場數據分析及營銷策略全面結合。公司現時不僅提供實體物資的生產，更能為各類型客戶在策劃大型戶外宣傳、VIP 商務企劃及體育主題活動時，提供多方面的綜合商業解決方案，從根本上協助企業優化整體營銷成效與商業回報。

Hashtag: #禮品訂製 #夏季禮品 #紀念品

https://101gift.com.hk/

The issuer is solely responsible for the content of this announcement.

關於101 Gift And Premium

101Gift（101禮品）是香港卓越的企業及宣傳禮品訂製公司，提供靈活的小批量訂單及一站式服務。由禮品諮詢、創意設計、生產、品質檢驗至售後支援，全程均由專人嚴密監督。我們深獲大型金融機構（如 MPFA、Citibank）、頂尖科技企業（如 Pure Storage）及教育機構信賴。101Gift 堅持嚴格把控生產細節，確保每件商務禮品都能完美契合客戶的品牌形象與最高質量要求，助企業輕鬆送出獨特而溫馨的專屬禮物。

【市場觀察】從奧運到世界盃：香港迎來最強「體育狂熱」

香港 – Media OutReach Newswire – 2026年6月12日 – 隨着 6 月及 7 月的全城焦點全面鎖定四年一度的 2026 世界盃，香港商務企業禮品訂製公司壹禮品（Apex One Global Limited，品牌名稱 – GiftOne）今日發佈最新市場營銷指引。報告指出，香港正處於前所未有的「體育狂熱」與「盛事經濟」疊加期，企業若能精準捕捉粉絲經濟，善用具備足球元素的世界盃禮品或最新禮品，將能有效轉化球迷熱情，獲得極高價值的品牌忠誠度。

回顧近年體育盛事，從 2024 年巴黎奧運港隊創下歷史性佳績，到 2025 年全運會帶動的本地主場狂熱，香港市民對體育比賽的投入度與日俱增。觀看賽事、參與運動已不再是小眾愛好，而是跨越年齡與階層的共同語言與核心社交話題。今年盛夏的 2026 世界盃到來，無疑將這股累積了兩年的體育狂熱推向最高峰。

報告指出，香港市場正迎來顯著的「盛事經濟」紅利。繼 2024 年巴黎奧運及 2025 年全運會後，本地市民對體育賽事的關注度創下新高。近期的市場數據亦顯示，5 月份舉行的 Comic Con 2026 錄得近 10 萬人次入場，印證了線下大型活動具備龐大的商業牽引力。

在此宏觀趨勢下，B2B 企業的採購模式正發生結構性轉變。壹禮品市場推廣部分析指出，企業客戶的採購需求已從傳統的功能性贈品轉向具備情感價值的體驗式周邊。隨着 2026 世界盃 步入倒數階段，市場對客製化足球禮品及周邊商品的需求錄得顯著增長，反映企業正積極透過實體媒介建立與消費者的情感共鳴。

單純的平面或電視廣告投放已難以輕易打動消費者，取而代之的是建立情感連結及精準投放。壹禮品市場推廣部資深從業者「一仔」解析：「球迷對球隊的狂熱，是一種極深的情感投射。當球迷在酒吧或商場觀賽時，收到與自己支持球隊同色系的打氣毛巾或充氣棒等足球禮品，那種『品牌懂我、與我同在』的歸屬感，是傳統生硬廣告無法達成的。」

資料顯示將足球禮品融入觀賽派對、商場互動或餐飲推廣等場景中，能顯著提升消費者的品牌認同感。這類世界盃禮品已不再僅限於促銷工具，而是成為企業構建品牌忠誠度、推動持續業務增長的重要戰略資產。

隨着賽事逐漸升溫，距離 7 月 20 日的決賽日僅剩下最後一個多月。為應對企業對綜合性營銷方案日益增長的需求，壹禮品宣佈進行服務升級。在穩固原有禮品訂製業務的基礎上，公司正式擴展其服務矩陣，將高質量的實體產品與數碼營銷策略公司深度合作，助力本地企業在大型盛事期間發揮最大商業潛力。

Hashtag: #禮品訂製 #世界盃2026 #足球禮品

The issuer is solely responsible for the content of this announcement.

關於壹禮品（GiftOne）

壹禮品（Apex One Global Limited）為香港領先的商務企業禮品訂製平台，擁有十餘年豐富的行業經驗。公司致力於為各大企業、政府機構及團體提供創新、實用及高品質的客製化宣傳禮品與贈品方案。GiftOne 除了擁有豐富的商務企業禮品訂製經驗，同時擁有合作緊密的市場策劃合作夥伴，為客戶提供一站式市場推廣服務。客戶可以真正實施 O2O 無縫連接。由專業設計、生產、行銷策劃到物流提供一站式服務，全方位助企業提升品牌價值與營銷成效。

[Market Observation] From the Olympics to the World Cup: Hong Kong Embraces Ultimate “Sports Fever”

HONG KONG SAR – Media OutReach Newswire – 12 June 2026 – Apex One Global Limited (brand name – GiftOne), a premier Hong Kong corporate and promotional gift customization company, today released its “Hong Kong B2B Mega-Event Economy and Procurement Trend Observation Report.” It analyzes the impact of major sports events on corporate marketing strategies, identifying the latest gift sourcing preferences. Concurrently, GiftOne announced the expansion of its strategic partnership network to help clients achieve a seamless online-to-offline (O2O) marketing layout during the upcoming 2026 World Cup.

Hong Kong is reaping significant economic dividends from the “mega-event economy.” Following the 2024 Olympics and 2025 National Games, local sports engagement has reached record highs, reinforced by May’s Comic Con 2026 drawing nearly 100,000 attendees.

Consequently, B2B procurement models are undergoing a structural shift. GiftOne notes that corporate demands have transitioned from traditional giveaways to experiential merchandise carrying emotional value. As the 2026 World Cup approaches, market demand for customized gifts, notably football gifts and peripheral goods, has surged, reflecting enterprises’ proactive efforts to build emotional resonance with consumers through physical mediums.

In today’s highly fragmented market, one-way advertising’s effectiveness is diminishing. Conversely, highly relevant physical mediums effectively enhance brand stickiness. During tournaments, World Cup gifts featuring national team colors or event elements act as a memorable souvenir providing target audiences with a tangible sense of participation.

Data shows integrating football gifts into viewing parties, mall interactions, or dining promotions significantly elevates consumers’ brand identification. Such World Cup gifts are no longer mere promotional tools but vital strategic assets for building brand loyalty and driving sustainable business growth.

As the tournament gradually heats up, there is just over a month left until the final on July 20. To address the growing corporate demand for comprehensive marketing solutions, GiftOne announced a strategic service upgrade. Building upon the solid foundation of its existing gift customization business, the company is officially expanding its service matrix through deep collaboration with digital marketing company. This integration of high-quality physical products with digital strategies will empower local enterprises to maximize their commercial potential during major mega-events.

Hashtag: #GiftCompany #WorldCup2026 #GiftHK

The issuer is solely responsible for the content of this announcement.

About GiftOne (Apex One Global Limited)

GiftOne (Apex One Global Limited) is a leading corporate gift customization platform in Hong Kong with over a decade of rich industry experience. The company is dedicated to providing innovative, practical, and premium customized promotional gift and giveaway solutions to major enterprises, government agencies, and organizations. Beyond its extensive experience in corporate gift customization, GiftOne possesses close marketing alliance partners to offer clients one-stop marketing services. Clients can truly implement a seamless O2O (Online-to-Offline) connection. From professional design, production, and marketing planning to logistics, we provide one-stop services to comprehensively help enterprises enhance brand value and marketing effectiveness.

台湾・高雄 – MediaOutReach Newswire – 2026年6月12日 – 高雄市政府観光局は新たな国際観光ブランド「KEEP VIBRANT KAOHSIUNG」を発表しました。高雄は、日本、韓国、ベトナム、マレーシアでプロモーションを大々的に展開し、国際的な存在感を効果的に向上させてきました。

高雄の世界的な知名度の向上の背景には、業界からの高まる評価があります。旅行プラットフォームのエクスペディアの調査では、高雄は日本の2026年ゴールデンウィーク期間中の穴場コスパ海外旅行先ランキングで第4位にランクインしています。台湾で最も注目を集める観光地として、世界の人気都市を上回る高い成長力を誇り、旅行者の関心を集めています。

観光局局長であるKao Min-linは、「高雄は山、海、川、港が織りなす独自の魅力に、多文化的な雰囲気やハイテク先端都市の鼓動が加わり、比類ない海洋都市の体験を創出します」と述べ、同市が台湾で常にトップクラスの観光満足度評価を誇り、AgodaやKlookといった世界中のプラットフォームから高い評価を獲得していると話しました。

新たなブランドアイデンティティはモダンな幾何学的デザインと鮮やかなカラーブロックで街のダイナミックな魅力を表現しています。

• オーシャンブルー：港町の精神、海の魂を表現
• 情熱のオレンジ：地元の人々ならではの温かいもてなしを象徴
• 現代的な紫：創造の閃きと革新技術を体現

観光局では、様々な市場に訴求するため、西洋人のバックパッカー、アジア人のハネムーンカップル、ムスリム家族をテーマとする3本のシネマティックなプロモーション動画を作成しました。これらの動画では、「高雄で過ごす一日」をテーマに厳選されたコースを巡り、旗津、衛武営芸術文化センター、蓮池潭、佛光山、先住民コミュニティーなど、代表的なスポットを紹介します。

「KEEP VIBRANT KAOHSIUNG」キャンペーンは現在、釜山の西面駅、大阪の道頓堀地区、ホーチミン市のThe Café Apartments、クアラルンプールの主要ショッピング地区など、アジア各地の、多くの人で賑わう主要ランドマークで大々的に展開されており、年間2,800万人へのリーチが見込まれています。

各地域でのプレゼンスを高めるため、キャンペーンでは地域別のスローガンとして、日本向けには、「日台友好：情熱の高雄[CI1] 」、韓国向けには「台湾の感性：活気あふれる高雄」、ベトナム向けには「高雄にチェックイン」、マレーシア向けには「幸せの高雄」を設定しています。統一感を維持しつつ地域特性に応じたキャンペーンを展開し、世界の人々を、高雄の豊かな歴史とエネルギーあふれる現代的なライフスタイルの体験へと招きます。

The issuer is solely responsible for the content of this announcement.

대만 가오슝시 – Media OutReach Newswire – 2026년 6월 12일 – 관광국이 새로운 국제 관광 브랜드 ‘언제나 활기찬 가오슝(Keep Vibrant Kaohsiung)’을 공개했다. 가오슝시는 일본, 한국, 베트남, 말레이시아 등 전역에서 가오슝을 홍보하기 위한 대대적인 활동을 펼치며 글로벌 관광 도시로서의 존재감을 강화해 왔다.

가오슝의 높아진 국제적 위상은 업계의 호평을 통해서도 확인된다. 여행 플랫폼 익스피디아(Expedia)에 따르면 가오슝은 일본의 2026년 골든위크 기간 합리적인 여행을 중요하게 생각하는 여행객을 위한 세계 4위 ‘숨은 보석 여행지’로 선정됐다. 현재 대만에서 가장 빠르게 주목받는 여행지로 떠오른 가오슝은 관광 유입 성장세를 바탕으로 전세계 여행객 관심도 측면에서 해외 경쟁 도시들을 계속 앞서고 있다.

가오 민린(Kao Min-lin) 가오슝시 관광국장은 “산, 바다, 강, 항구가 어우러진 가오슝은 글로벌한 여행 분위기와 첨단 도시의 역동성이 어우러져 독보적인 해양 도시 경험을 제공한다”고 말했다. 가오 국장은 가오슝이 대만에서 가장 높은 수준의 관광 만족도를 꾸준히 기록해 왔으며, 이는 아고다(Agoda)와 클룩(Klook) 등 글로벌 플랫폼의 긍정적인 평가를 통해서도 확인할 수 있다고 덧붙였다.

가오슝의 새로운 브랜드 아이덴티티는 현대적인 기하학적 디자인과 생동감 있는 컬러 블록을 활용해 가오슝의 역동적인 도시 이미지를 시각적으로 담아냈다.

• 오션블루(Ocean Blue): 항구 도시로서의 특성과 해양 도시의 정체성을 상징
• 패셔닛오렌지(Passionate Orange): 현지 주민들의 따뜻함과 환대를 표현
• 모던퍼플(Modern Purple): 도시의 창의성과 기술 혁신을 강조

가오슝시 관광국은 다양한 여행객층을 겨냥해 서양인 배낭 여행객, 아시아인 신혼부부, 무슬림 가족을 각각 주인공으로 한 영화적 감각의 홍보 영상 3편을 제작했다. 이 영상들은 치진(Cijin), 웨이우잉 국가예술문화센터(Weiwuying Arts Center), 롄츠탄(Lotus Pond), 포광산(Fo Guang Shan), 현지 원주민 공동체 등 가오슝의 대표 명소를 둘러보는 ‘가오슝에서의 하루(One Day in Kaohsiung)’ 추천 일정을 소개한다.

‘언제나 활기찬 가오슝’ 캠페인은 현재 아시아 내 유동 인구가 많은 주요 지역에서 진행되고 있으며, 연간 약 2800만명에게 노출될 것으로 예상된다. 캠페인 광고는 부산 서면역, 오사카 도톤보리, 호찌민시 더 카페 아파트먼트(The Café Apartments), 쿠알라룸푸르 주요 쇼핑 지구 등에서 만나볼 수 있다.

가오슝시는 현지 시장과의 공감대를 높이기 위해 지역별 맞춤형 슬로건도 선보였다. 일본에서는 ‘일본과 대만의 우정: 열정의 가오슝(Japan–Taiwan Friendship: Passionate Kaohsiung)’, 한국에서는 ‘대만 감성: 활기찬 가오슝(Taiwan Sensibility: Vibrant Kaohsiung)’, 베트남에서는 ‘체크인 까오훙(Check-in CaoHung)’, 말레이시아에서는 ‘리아 가오슝(Ria Kaohsiung)’이라는 슬로건을 사용한다. 가오슝은 이처럼 일관된 브랜드 전략과 현지화된 메시지를 결합해 풍부한 문화유산과 현대적이고 활력 넘치는 라이프스타일이 공존하는 도시의 매력을 전 세계에 알리고 있다.

The issuer is solely responsible for the content of this announcement.