KAOHSIUNG, TAIWAN – MediaOutReach Newswire – 12 June 2026 – The Kaohsiung City Government Tourism Bureau has unveiled its new international tourism brand, “KEEP VIBRANT KAOHSIUNG.” By executing a promotional blitz across Japan, South Korea, Vietnam, and Malaysia, the city has effectively enhanced its international profile.
Kaohsiung’s new international tourism advertisement lighting up the iconic Dotonbori district in Osaka, Japan.
Kaohsiung’s rising international profile is backed by glowing industry recognition. According to the travel platform Expedia, Kaohsiung was ranked the world’s fourth-best “hidden gem” for value-conscious travelers during Japan’s 2026 Golden Week. Currently the top-trending destination in Taiwan, the city continues to outperform international competitors in growth and traveler interest.
“Kaohsiung’s unique blend of mountains, sea, rivers, and harbours, combined with a multicultural vibe and a high-tech urban pulse, creates an unparalleled maritime city experience,” said Kao Min-lin, Director-General of the Tourism Bureau. Kao noted that the city has consistently earned the Taiwan’s highest tourism satisfaction ratings—a fact reinforced by accolades from international platforms such as Agoda and Klook.
The new brand identity utilizes a modern geometric design and vibrant color blocks to reflect the city’s dynamic character:
Ocean Blue: Symbolizing the city’s harbor spirit and maritime soul.
Passionate Orange: Representing the legendary warmth and hospitality of the locals.
Modern Purple: Highlighting the city’s creative edge and technological innovation.
To capture diverse market segments, the Tourism Bureau produced three cinematic promotional videos featuring a Western backpacker, an Asian honeymoon couple, and a Muslim family. These videos showcase curated “One Day in Kaohsiung” itineraries, featuring iconic sites such as Cijin, Weiwuying Arts Center, Lotus Pond, Fo Guang Shan, and local indigenous communities.
The “KEEP VIBRANT KAOHSIUNG” campaign is currently dominating high-traffic landmarks across Asia, with an estimated annual reach of 28 million viewers. Key locations include Seomyeon Station in Busan, Dotonbori district in Osaka, The Café Apartments in Ho Chi Minh City, and premier shopping districts in Kuala Lumpur.
To maximize local resonance, the campaign features region-specific slogans: “Japan–Taiwan Friendship: Passionate Kaohsiung” for Japan, “Taiwan Sensibility: Vibrant Kaohsiung” for South Korea, “Check-in CaoHung” for Vietnam, and “Ria Kaohsiung” for Malaysia. Through this unified yet localized approach, Kaohsiung invites the world to experience a city where rich cultural heritage meets a contemporary, high-energy lifestyle.
The issuer is solely responsible for the content of this announcement.
CAO HÙNG, ĐÀI LOAN – MediaOutReach Newswire – Ngày 12 tháng 6 năm 2026 – Cục Du lịch Chính quyền Thành phố Cao Hùng vừa ra mắt bộ nhận diện du lịch mới hướng tới thị trường quốc tế mang tên “KEEP VIBRANT KAOHSIUNG” (Tạm dịch: “GIỮ MÃI MỘT CAO HÙNG RỰC RỠ“). Thông qua chiến dịch quảng bá quy mô lớn tại Nhật Bản, Hàn Quốc, Việt Nam và Malaysia, thành phố đã nâng cao đáng kể độ nhận diện trên thị trường quốc tế.
Hình ảnh quảng bá trong chiến dịch du lịch quốc tế mới của Cao Hùng rực sáng tại khu Dotonbori nổi tiếng ở Osaka, Nhật Bản.
Sự gia tăng sức hút toàn cầu của Cao Hùng còn được củng cố nhờ những ghi nhận tích cực từ ngành du lịch. Theo nền tảng du lịch Expedia, trong dịp Tuần lễ Vàng 2026 của Nhật Bản, Cao Hùng được xếp hạng là điểm đến “hidden gem” (“viên ngọc ẩn mình“) đứng thứ tư thế giới dành cho nhóm du khách đề cao giá trị. Thành phố đang là điểm đến xu hướng hàng đầu tại Đài Loan, tiếp tục vượt qua nhiều đối thủ quốc tế về tốc độ tăng trưởng và mức độ quan tâm của du khách.
Bà Kao Min-lin, Cục trưởng Cục Du lịch, cho biết: “Sự kết hợp độc đáo giữa núi non, biển cả, sông ngòi và cảng biển, cùng bầu không khí đa văn hóa và nhịp sống đô thị công nghệ cao của Cao Hùng tạo nên trải nghiệm thành phố cảng không nơi nào sánh bằng”. Bà Kao cũng nhấn mạnh rằng thành phố liên tục đạt mức độ hài lòng du lịch cao nhất tại Đài Loan — điều này tiếp tục được khẳng định thông qua các giải thưởng từ những nền tảng quốc tế như Agoda và Klook.
Bộ nhận diện thương hiệu mới sử dụng thiết kế hình học hiện đại cùng các mảng màu rực rỡ nhằm phản ánh đặc trưng năng động của thành phố:
Xanh đại dương: tượng trưng cho tinh thần cảng biển và linh hồn hàng hải của thành phố.
Cam nhiệt huyết: đại diện cho sự nồng hậu và lòng hiếu khách nổi tiếng của người dân địa phương.
Tím hiện đại: nhấn mạnh tinh thần sáng tạo và năng lực đổi mới công nghệ của thành phố.
Nhằm tiếp cận đa dạng phân khúc thị trường, Cục Du lịch đã sản xuất ba video quảng bá mang phong cách điện ảnh với sự xuất hiện của một du khách ba lô phương Tây, một cặp đôi châu Á đi hưởng tuần trăng mật và một gia đình Hồi giáo. Các video giới thiệu hành trình tuyển chọn “Một ngày ở Cao Hùng”, đưa khán giả khám phá các địa danh nổi tiếng như Cijin, Trung tâm Nghệ thuật Weiwuying, Đầm Liên Trì, Phật Quang Sơn và các cộng đồng người bản địa.
Chiến dịch “KEEP VIBRANT KAOHSIUNG” hiện đang xuất hiện nổi bật tại nhiều địa điểm đông người qua lại trên khắp châu Á, với lượng tiếp cận ước tính khoảng 28 triệu người xem mỗi năm. Các vị trí quảng bá trọng điểm bao gồm ga Seomyeon tại Busan, khu Dotonbori ở Osaka, The Café Apartments tại TP.HCM và các khu mua sắm hàng đầu ở Kuala Lumpur.
Để tăng tối đa mức độ kết nối với từng thị trường địa phương, chiến dịch sử dụng các khẩu hiệu riêng cho từng khu vực: “Japan–Taiwan Friendship: Passionate Kaohsiung” (Tạm dịch: “Tình hữu nghị Nhật Bản–Đài Loan:Cao Hùng đầy nhiệt huyết”) dành cho thị trường Nhật Bản, “Taiwan Sensibility: Vibrant Kaohsiung” (Tạm dịch: “Phong vị Đài Loan: Cao Hùng đầy sức sống”) dành cho thị trường Hàn Quốc, “Check-in Cao Hùng” dành cho thị trường Việt Nam và “Ria Kaohsiung” (Tạm dịch: “Cao Hùng rộn ràng sức sống”) dành cho thị trường Malaysia. Với chiến lược đồng bộ nhưng linh hoạt theo từng địa phương, Cao Hùng mong muốn mời gọi du khách toàn cầu trải nghiệm một thành phố nơi di sản văn hóa phong phú hòa quyện cùng phong cách sống hiện đại và tràn đầy năng lượng.
The issuer is solely responsible for the content of this announcement.
Launches VocSageX Agent Development Platform to Accelerate Commercial Adoption of Trustworthy AI
HONG KONG SAR – Media OutReach Newswire – 12 June 2026 – Voicecomm Technology Co., Ltd. (“Voicecomm Technology” or the “Company“, Stock Code: 2495.HK), a core technology provider and ecosystem operator of trustworthy conversational AI in China, announces that it has officially signed an ecosystem cooperation agreement with Huawei Cloud during the 2026 Huawei Cloud INSPIRE. The two parties will engage in in-depth collaboration across trustworthy artificial intelligence, industry AI agents, cloud computing infrastructure, and ecosystem development, with the shared goal of accelerating the large-scale deployment of enterprise AI applications.
At the conference, Voicecomm Technology also officially unveiled its next-generation enterprise AI product, the VocSageX Agent Development Platform, further strengthening the Company’s product portfolio in the trustworthy interactive intelligence sector.
Deepening Collaboration with Huawei Cloud to Build a Trustworthy AI Ecosystem Under the agreement, both parties will leverage their respective strengths in artificial intelligence technologies, industry applications, and cloud infrastructure to jointly drive innovation in enterprise AI solutions. Together, they will explore integrated solutions centered on large language models (LLMs), the VocSageX Agent Platform, and the Company’s proprietary “Intelligent Graph” system across both domestic and international markets.
Going forward, the two companies will continue to deepen cooperation in technology, computing power, market expansion, and ecosystem development. The partnership will accelerate the nationwide rollout and overseas deployment of mature solutions in areas such as smart cities and digital government, while fostering business growth for both organizations.
This collaboration marks a natural progression of an already established relationship built on long-term mutual trust. In January 2026, Voicecomm’s self-developed “Intelligent Graph” system officially passed the technical certification of Huawei’s Ascend AI basic software and hardware platform, completing preliminary validation in platform compatibility and algorithm integration.
Launch of VocSageX: A Trustworthy Foundation for Enterprise AI Speaking at the conference, Mr. Zheng Bo, Vice General Manager of Voicecomm Technology, noted that enterprises commonly face several challenges when deploying AI, including insufficient trustworthiness, high deployment costs, fragmented systems, and hallucination issues associated with large language models.
To address these challenges, Voicecomm launched the VocSageX Agent Development Platform, a comprehensive lifecycle management system covering agent design, training, deployment, orchestration, operations, maintenance, and asset management. The platform is built around five core capabilities: Trustworthy, Dedicated, Controllable, Collaborative, and Evolvable. It enables enterprises to rapidly develop customized industry-specific AI agents and realize multi-agent collaboration at scale.
Mr. Zheng added: “VocSageX is more than a development tool—it is a comprehensive AI agent operations platform designed for medium and large enterprises. Trustworthy AI that everyone can use is the true driver of productivity.”
Demonstrating Industry AI Applications Across Multiple Sectors In addition to the platform launch, Voicecomm showcased a range of industry AI agent applications at the conference, covering smart government services, smart elderly care, intelligent manufacturing, customer service, and enterprise digital transformation.
To date, the Company’s trustworthy AI agents have been widely deployed across sectors including city management and administration, automotive and transportation, telecommunications, finance, healthcare, and energy management.
Dr. Tang Jinghua, Chairman of Voicecomm Technology, said: “The AI industry is transitioning from the era of large language models to the era of AI agents. Enterprise demand for trustworthy, secure, and sustainable AI capabilities will continue to grow. Leveraging our proprietary trustworthy intelligence technology framework and strategic partnerships with leading ecosystem players such as Huawei Cloud, Voicecomm Technology is well positioned to capture the opportunities emerging in the enterprise AI market and accelerate the commercialization and value creation of AI technologies across a broader range of industries.”Hashtag: #VoicecommTechnology
The issuer is solely responsible for the content of this announcement.
About Voicecomm Technology Co., Ltd.
Founded in 2005 and headquartered in Wuhan, Voicecomm Technology is one of the leading core technology providers and ecosystem operators of trustworthy conversational AI listed on the Main Board of the Hong Kong Stock Exchange, and obtained the qualification as National-level SRDI, Technology Little Giant and High-Tech Enterprise. Leveraging its proprietary trustworthy Agent，the Company overcomes pain points in the commercialization of large language models, such as hallucinations and compliance issues, ensuring AI is usable, manageable, and controllable in enterprise environments. For enterprise-level customers, the Company provides AI services covering the entire process of “communication –decision – execution”. Its trustworthy Agent solutions have been widely deployed across multiple scenarios, including City management and administration, Automotive and transportation, Telecommunications, Finance, Healthcare, and Energy management, and it is dedicated to empowering the intelligent transformation of diverse industries.
SINGAPORE – Media OutReach Newswire – 12 June 2026 – Featuring curated wellness essentials to support active lifestyles, sports nutrition needs and everyday well-being, with limited-time 618 offers providing savings of up to 30%.
*Terms & Conditions Apply
Recent international sporting events have seen audiences staying up late to follow live competitions, often while maintaining regular work and personal schedules. Amid warmer weather, higher activity levels, and changing daily routines, nutrition is playing an increasingly important role in helping individuals maintain energy levels and support overall well-being.
iHerb, the global cross-border health e-commerce platform, has curated 8 best-selling products ranging from sports nutrition and daily supplements to high-protein snacks and practical fitness accessories helping consumers stay active and energized throughout the summer months.
Summer Promotion – Limited-Time “618” Event
From June 12 to June 20, new customers can enjoy 30% off with the discount code 618SG30; returning customers can use 618SALE26 for 27% off. For a limited time, all orders above SGD 30 will qualify for free shipping. Take advantage of this opportunity to stock up on summer fitness essentials and supplements.
Three Key Areas of Nutritional Support
1. Boost Athletic Performance This Summer
California Gold Nutrition, Pure Creatine Monohydrate: a popular choice for athletes.
California Gold Nutrition, Organic MCT Oil: loved by fitness and keto enthusiasts; can be added to coffee, beverages, or daily meals for convenient energy supplementation.
iHerb Goods, Blender Bottle with Blender Ball: portable and ideal for mixing protein shakes, sports drinks, or supplements quickly and evenly.
2. Stay Energized During Late-Night Sports Viewing
Doctor’s Best, High Absorption Magnesium Lysinate Glycinate(Albion® TRAACS®): provides essential minerals for daily nutrition.
Doctor’s Best, PepZin GI® Zinc-L-Carnosine : supports overall wellness during busy schedules and irregular routines.
3. Everyday Nutrition for the Whole Family
Nature’s Way, Alive!® Kids Chewable Multivitamins: orange berry flavor, perfect for family daily supplementation.
KIND Bars, Breakfast Protein Bars – Dark Chocolate Cocoa : satisfies chocolate cravings while providing protein for a post-workout or afternoon snack.
Atkins, Protein Cookies – Chocolate Chip: convenient and tasty option for office workers, fitness enthusiasts, or sports fans.
Metagenics, OmegaGenics® 5-in-1 Fish Oil: supports heart, brain, joint, eye, and immune health
iHerb: One-Stop Global Health Store
Headquartered in California, iHerb is a leading online retailer of health and wellness products. iHerb provides Singapore consumers with a reliable, authentic, and convenient shopping experience. All products are shipped directly from U.S. and Asia distribution centers, ensuring genuine products.
Fast Delivery: Orders delivered in as fast as 3 days.
Free Shipping: Orders over SGD 30 (Limited period; final charges as displayed at checkout).
From vitamins and nutritional supplements to family health essentials, now is the perfect time to stock up smartly and securely. Visit the iHerb Singapore website at https://sg.iherb.com.
The issuer is solely responsible for the content of this announcement.
About iHerb
iHerb is a U.S.-based online retailer specializing in high-quality natural health products at affordable prices. Its product line includes over 50,000 items, ranging from vitamins, nutritional supplements, sports nutrition, skincare, natural foods, personal care, and pet products. iHerb partners with over 1,200 brands, from global names to private labels, and ships products to more than 180 countries with multilingual interfaces for convenient shopping.
MELAKA, MALAYSIA – MediaOutReach Newswire – 12 June 2026 – PETRONAS Lubricants International (PLI) has introduced the next generation of its all-new PETRONAS Syntium as part of a phased global rollout, featuring upgraded formulations that meet the latest API SQ and ILSAC GF-7 standards.
PETRONAS Syntium Supreme, formulated with CoolTech+™ technology to enhance engine protection and fuel efficiency for high-performance driving.
Developed through decades of Formula One-winning experience and Fluid Technology Solutions™ expertise, the new range is designed to deliver enhanced engine protection, fuel efficiency and performance, bringing motorsport-proven technology into everyday reliability for motorists.
Rather than offering a single catch-all solution, the portfolio comprises four purpose-built variants, each developed to meet specific driving needs, from high-performance and Japanese engines to everyday vehicles and hybrid powertrains. The new range simplifies the choice for consumers, offering a streamlined selection of oils that meet the latest industry standards while supporting improved fuel efficiency and engine performance.
PETRONAS Syntium Supreme: Designed for high-performance vehicles. Featuring CoolTech+™ technology, it cuts engine wear and maximises fuel efficiency by up to 13%*.
PETRONAS Syntium Supreme GLV2: Made ideally for Japanese engines. JASO GLV-2 approvals assure up to 19%** better fuel efficiency and a higher shear stability for highly demanding Japanese cars.
PETRONAS Syntium Prime: Reliable, long-lasting engine defence for everyday vehicles, featuring Active Defense™ technology to ensure consistent performance across everyday driving conditions for stress-free driving.
PETRONAS Syntium Hybrid: Specifically engineered to meet the unique demands of hybrid powertrains. CoolTech-H™ technology delivers targeted protection during frequent stop-start cycles and across the lower operating temperatures typical of hybrid operation.
*Based on industry standard testing, where PETRONAS Syntium Supreme exceeded the ACEA C5 fuel economy limit. Actual performance may vary by vehicle and driving conditions.
**Based on field trial data over a 12,000km test under real-life driving conditions, comparing 0W-20 JASO GLV2a against API SQ/GF-7 reference oil. Actual fuel efficiency may vary depending on vehicle model, driving behaviour and operating conditions.
PETRONAS Lubricants International Regional Managing Director Asia, Noorhana Abdul Habib said, “The new PETRONAS Syntium range marks a defining step in advancing lubricant innovation, delivering uncompromising quality solutions to workshops and motorists across Malaysia and Asia. Powered by next-generation formulations aligned with the latest API SQ standard, it enhances fuel efficiency and engine performance, empowering motorists with cutting-edge technology that delivers excellence in every drive.”
The all-new PETRONAS Syntium range has been launched in Malaysia, Japan and selected European markets. The rollout will expand across key Asia-Pacific markets throughout the year, making the range available at PETRONAS AutoExpert locations and authorised workshop networks in countries including China, Indonesia and Thailand by the end of 2026.
The issuer is solely responsible for the content of this announcement.
About PETRONAS Lubricants International
PETRONAS Lubricants International (PLI) is the global lubricants manufacturing and marketing arm of PETRONAS, Malaysia’s dynamic global energy group. Established in 2008, PLI manufactures and markets a full range of high-quality automotive and industrial lubricant products in over 100 markets internationally. Headquartered in Kuala Lumpur, PLI also has offices around the world including Turin, Belo Horizonte, Beijing, and Chicago. PLI is the technical resource behind PETRONAS’ partnership with the Mercedes-AMG PETRONAS Formula One Team, responsible for the design, development and delivery of the Fluid Technology Solutions™, which includes customised lubricants, fuels and transmission fluids to power the Silver Arrows.
We are a progressive energy and solutions partner, enriching lives for a sustainable future. Our commitment remains to conduct and grow our business in ways that contribute positively to society and the environment.
PLI is driving an aggressive business growth agenda as one of the leading global lubricants companies at the forefront of the industry, providing custom-made solutions for every need. For more information, please visitwww.pli-petronas.com.
SINGAPORE – Media OutReach Newswire – 12 June 2026 – Enterprise AI spending is climbing rapidly, with boards racing to deploy the technology faster than they can measure whether it works. According to the latest IDC InfoBrief, commissioned by Expereo*, around 70% of organizations are investing in AI, motivated by its potential or by the fear of falling behind the competition, but they lag in disciplined ROI evaluation, and one in five (20%) admit they are investing aggressively in AI with little evaluation, driven by the fear of being left behind.
In Asia Pacific (APAC), that pressure is even more pronounced as 37% of organizations admit investing aggressively with little evaluation – nearly double the global average, and well ahead of the US (10%) and Europe (13%). The pressure is most acute in Australia (45%) and Vietnam (44%), while in Singapore, more than one in three organizations admit the same.
The IDC InfoBrief, based on a survey of 800 technology leaders across APAC, Europe, and the US, found that AI has become one of the most prioritized technology investments globally, with 51% of organizations planning to prioritize AI or machine learning investment over the next 12 months – rising to 61% across APAC. However, returns are failing to keep pace with the hype. Just 19% of global organizations surveyed say their AI implementations have exceeded expectations, and only 5% report they have significantly exceeded them1.
Across APAC, 40% say implementations have exceeded or significantly exceeded expectations – ahead of the global average but still leaving the majority falling short. Globally, the most-cited reasons for underperformance are inadequate or poor-quality training data (51%), higher-than-expected costs or ROI not achieved (47%), and AI not performing as well as expected (46%). For APAC specifically, the picture is broadly similar – though costs bite harder: 49% cite poor-quality training data, 54% cite cost overruns or ROI not achieved (rising to 80% in Malaysia), and 46% say AI has simply not performed as expected.
Where organizations have the right foundations in place, the results speak for themselves. Across APAC, 87% report productivity improvements in the business units most affected by AI, and 82% say quality of work has improved.
Underpinning many of these challenges is also a network and infrastructure readiness gap. Globally, 26% of organizations whose AI implementations have failed to meet expectations cite inadequate network or connectivity performance as a contributing factor. Looking ahead, 54% of organizations say they need more flexible and scalable networks to thrive in an AI-driven environment, and 51% need greater resilience and reliability to maximize uptime2. In APAC, the gap is acute as only 9% of organizations describe their network infrastructure as fully ready to support new AI, cloud, and digital initiatives, and 37% say it will need upgrading or replacing soon. The need is most acute in Thailand (74%) and Singapore (58%), both of which rank above the regional average on demand for flexible, scalable networks. In Indonesia, nearly half of all organizations (48%) say their infrastructure will need upgrading or replacing soon.
Ben Elms, CEO, Expereo, says: “Every enterprise we speak to is investing in AI, yet the data shows a clear gap opening up between AI ambition and AI outcomes. More often than not, that gap comes down to the network underneath. AI only delivers on its promise when the infrastructure carrying it is built to support it.
Without resilient, scalable, cloud-optimized networks, even the most well-funded AI programs will struggle to deliver ROI. Getting the network right is no longer an IT decision; it is one of the most important conversations happening in the boardroom today to help fulfill AI ambition.”
APAC is also leading on adoption, with 35% of organizations reporting extensive AI use across the business, against a global average of 25%3. Yet adoption alone is not enough without the right foundations beneath it.
Eric Wong, President, APAC, Expereo, says: “Asia Pacific is moving aggressively on AI adoption, but many organizations are discovering that scaling AI successfully requires more than just investment in applications and models. The underlying network, cloud connectivity, and operational readiness matter just as much. Across the region, we are seeing enterprises reassess whether their infrastructure is truly ready to support AI at scale, particularly around performance, resilience, governance, and visibility. Organizations that address those foundations early are generally seeing stronger outcomes and faster operational impact from their AI initiatives.”
Boardrooms are also waking up to the longer-term risks of unchecked AI investment. According to the survey, 54% of global tech leaders cite the creation of new security risks as a significant potential future threat for their organization’s use of AI, while 39% globally are concerned about losing track of AI-related costs and ROI once the technology is embedded across the business4. In APAC, that concern is sharper still as 41% of technology leaders in the region are worried about losing oversight of AI-related costs and ROI as adoption deepens – a figure that rises to 54% in Malaysia. Digital sovereignty is also moving up the strategic agenda, with 38% of APAC organizations rating it a high or top priority as they look to retain control over data and navigate an increasingly complex regulatory landscape.
For the full IDC InfoBrief, commissioned by Expereo, “Enterprise Horizons 2026: Where Innovation Meets Reality“ (doc #EUR154457526-IB, May 2026) please visit: [LINK]
The issuer is solely responsible for the content of this announcement.
Expereo
Expereo is a world-leading Managed Network as a Service provider that connects people, places, and things anywhere. Solutions include Global Internet, SD-WAN/SASE, and Enhanced Internet. With an extensive global reach, Expereo is the trusted partner of 60% of Fortune 500 companies. It powers enterprise and government sites in more than 190 countries, with the ability to connect to any location worldwide, working with over 2,300 partners to help customers improve productivity and empowering their networks and cloud services with the agility, flexibility, and value of the Internet, with optimal network performance.
Expereo was acquired in Feb 2021, by Vitruvian Partners which acquired a majority shareholding from Seven2.
Following last summer’s historic global launch of 13 Taylor Swift wax figures across four continents, one of the world’s most celebrated icons is now making a dazzling limited-time stop at Madame Tussauds Singapore.
SINGAPORE – Media OutReach Newswire – 12 June 2026 – In news guaranteed to send Swifties into a frenzy, Madame Tussauds Singapore today announces the arrival of its touring Taylor Swift wax figure, inviting fans to feel as if they’ve stepped on stage at Taylor Swift | The Eras Tour.
Taylor Swift Wax Figure
Originally launched as part of Madame Tussauds’ biggest figure release in its 250-year history, this Taylor Swift wax figures celebrates the Lover era, showcasing the look that became the post image for the Taylor Swift | The Eras Tour concert film. The figure is dressed in a replica of the pink, blue and silver embellished Versace leotard. The look is completed with mesmerising, hand-applied strass Christian Louboutin knee-high boots, donated by the Maison, and bespoke embellished microphone created by Rebel Stage Gear UK, the specialist customisation company behind the original microphones Taylor used during the tour.
The campaign will run from 26 June to 27 September 2026. Designed as the ultimate fan celebration, it combines interactive experiences, limited-time activities and social moments inspired by Taylor Swift as one of the most influential and enduring artists of the 21st century.
Guests can enjoy an exclusive online promotion from 26 June to 12 July 2026, with 20% off tickets using promo code TAYLOR20; fans can also participate in a special social media giveaway activity following Madame Tussauds Singapore’s Instagram account to win two pairs of attraction tickets.
Inside the attraction, Swifties will have the opportunity to fully immerse themselves in the experience through a series of themed activities, including:
DIY Friendship Bracelet Booth (26 June to 12 July) – All ticket holders can create their own friendship bracelets inspired by the fan-favourite tradition made famous during The Eras Tour. Available while stocks last.
Concert-Inspired Photo Props – Strike a pose with our exclusive concert-style blazer photo props for the ultimate concert-style photo moment.
“Show Us Your Era” Challenge (26 June to 31 July) – Guests who take a photo with Taylor Swift wax figure, post it on social media and tag Madame Tussauds Singapore with #MadameTussaudsSG #MTSG will receive a free gift onsite, limited to the first 100 participants only.
Friendship Bracelet
Steven Chung, General Manager of Madame Tussauds Singapore said: “Last year’s global Taylor Swift figure launch became a cultural moment in itself, and we’re thrilled to bring one to Singapore. This summer, we welcome all Swifties to celebrate the joy, nostalgia and connection Taylor Swift has created for millions of fans around the world at Madame Tussauds Singapore.”
The Taylor Swift touring figure will be available exclusively at Madame Tussauds Singapore from 26 June to 27 September 2026. For this limited time only, Swifties in Singapore will have the rare opportunity to step into one of her most iconic eras and create unforgettable moments of their own.
Madame Tussauds Singapore continues to bring fans closer to the world’s biggest stars through immersive and interactive celebrity experiences, creating unforgettable memories for guests of all ages. For more information, please visit www.madametussauds.com/singapore/ Hashtag: #MerlinEntertainments #MadameTussaudsSingapore
The issuer is solely responsible for the content of this announcement.
Madame Tussauds Singapore
Madame Tussauds has been inviting people to walk the red carpet and get closer to the revered – and feared – for over 250 years. With 22 attractions in the world’s top destination cities, we are dedicated to giving millions of visitors the opportunity to mingle with the mighty from A-listers to music legends, heroes of sport, to infamous world leaders. Today, we continue to partner with the global icons of a generation to create astonishing lifelike figures from sittings and offer exciting and interactive experiences to ensure guests have never felt closer to fame.
About Merlin Entertainments Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND Resorts which span across UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 62 million guests annually to its growing estate, with over 140 sites across 23 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO Group, Sony Pictures Entertainment, Peppa Pig, Dreamworks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides, and uplifting learning experiences. See www.merlinentertainments.biz for more information.
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