Category: What’s News Asia

By Paul Murray, CEO Life & Health Reinsurance, Swiss Re

SINGAPORE – Media OutReach Newswire – 9 July 2026 – Op-ed by Paul Murray, CEO Life & Health Reinsurance, Swiss Re.

Ten years.

That is roughly how long we have before many societies reach one of the most defining demographic tipping points of our era: the point at which the “new” silver economy (over 65’s) outnumber people aged 30-59 who have traditionally been the bedrock of the life and pensions system.

The significance of this shift goes far beyond demographics.

It represents a symbolic moment that forces us to rethink the intergenerational contract: how we provide care and financial security for people as they move into later life – and how we finance a new set of needs.

The demographic evidence is already visible across major economies. In the US, adults aged 65 and over already outnumber children in 11 states. Singapore’s over-65 population has nearly doubled in a decade to 21%. Japan is approaching 30%. The UK, France and Germany are not far behind

These numbers are well-known. But their meaning is not yet fully reflected in our industry’s existing product strategy.

The tipping point is also more than a statistical curiosity. We will experience it through the decisions we make coming into retirement and to secure the future of the generation coming after us. We will need to make new choices on how we fund care. We will need to make new assumptions about when to retire. And we will face a new reality around how much of the financial burden falls on the state, families or the individual.

Families have always carried the weight of old age, even as pensions, healthcare systems and social care programmes have broadened that responsibility across society.

But the arithmetic underpinning the system is breaking. Globally, the ratio of working-age people financially supporting each person over 65 is projected to fall from around five-to-one in 2021 to three-to-one by 2050. Across developed markets, debates about pension reform, healthcare funding and retirement ages reflect the same underlying question: how do we maintain security and dignity later in life when there are fewer hands to carry the weight?

It’s not a crisis of demographics. It’s a crisis of design – our systems were built for shorter lives and larger workforces, and they haven’t been rebuilt for the world we are actually entering.

That insight matters because it challenges how we think about insurance’s role. I believe we have less than a decade to develop the products that the older consumers who make up the Silver Economy – and their families – will need.

There will be no silver bullet. We cannot return to a single solution based around family care versus public provision. The individual retiree will be the focus, but our thinking will need to be based on a more collaborative model in which families, governments, communities and the private sector work together.

Recent Swiss Re consumer research in France and Germany revealed something striking. People don’t think about later life in terms of pensions or insurance policies. They think about practical outcomes: staying independent, being resilient when health shocks hit, not becoming a burden to their children.

Our industry has spent decades optimising for wealth accumulation and income protection during working years. Ageing societies demand we apply the same rigour to what happens after.

That does not mean the intergenerational contract has failed. It means it is evolving.

We are already seeing what that evolution looks like in practice.

• Senior health products in Asia are closing a real gap —The median age of cancer diagnosis is 67, yet many critical illness policies expire before retirement even begins. The result is high out-of-pocket expenses, stressed public healthcare, and increased burden on families. With dedicated products to cover later life illnesses, such as senior cancer products we are effectively closing a protection gap.
• Long term care in France has had some success with private solutions alongside public provision. With over 1.4 million people covered by private long term care insurance, France has built a strong risk pool that directly addresses one of the strongest concerns expressed by consumers: not becoming a burden on the next generation.
• Deferred annuities offer a third path beyond the binary “draw-down versus annuity” thinking. By combining flexibility today with guaranteed income later, they help transform longevity from an individual financial risk into one that can be shared more broadly.

At first glance these solutions appear very different. In reality, they are pieces of the same puzzle. Each expands the circle of support around the individual. They help families carry less of the burden alone, and they complement the work of state safety nets.

That is what the next evolution of the intergenerational contract looks like in practice.

Ageing societies are one of humanity’s great achievements. But if our products and institutions stay built for a demographic reality that no longer exists, achievement curdles into liability.

We have a decade to close that gap. Let’s treat it as a product-development window, not a deadline.

Disclaimer
Certain statements and illustrations contained herein are forward-looking and are made for informational purposes only. These statements (including as to plans, objectives, targets, and trends) and illustrations provide current expectations of future events based on certain assumptions and include any statement that does not directly relate to a historical fact or current fact. Readers are cautioned not to place undue reliance on forward-looking statements. Swiss Re undertakes no obligation to publicly revise or update any forward-looking statements, whether as a result of new information, future events or otherwise. Further information on forward looking statements and the use of information contained in this publication can be found in the Legal Notice section on Swiss Re’s website.

Hashtag: #SwissRe #lifeinsurance #reinsurance

https://www.swissre.com/
https://www.linkedin.com/company/swiss-re/

The issuer is solely responsible for the content of this announcement.

About Swiss Re

The Swiss Re Group is one of the world’s leading providers of reinsurance, insurance and other forms of insurance-based risk transfer, working to make the world more resilient. It anticipates and manages risk – from natural catastrophes to climate change, from ageing populations to cyber crime. The aim of the Swiss Re Group is to enable society to thrive and progress, creating new opportunities and solutions for its clients. Headquartered in Zurich, Switzerland, where it was founded in 1863, the Swiss Re Group operates through a network of around 70 offices globally.

Thành phố Hồ Chí Minh, Việt Nam – Media OutReach Newswire – Ngày 7/7/2026 – thương hiệu công nghệ CUKTECH tổ chức sự kiện “Charge & Connect” tại The VIBES Events & Dining, chính thức giới thiệu hệ sinh thái sản phẩm sạc thế hệ mới. Sự kiện thu hút sự tham gia của các đại diện hãng, giới báo chí và cộng đồng reviewer công nghệ tại Việt Nam.

Tầm nhìn chiến lược và 3 trụ cột công nghệ cốt lõi của CUKTECH

Mở đầu chương trình, ông Eric Wang – Giám đốc Marketing (CMO) của CUKTECH đã trực tiếp điều hành phiên thuyết trình chính, công bố định hướng chiến lược mang tính toàn cầu của thương hiệu cũng như lộ trình phát triển sản phẩm tại thị trường Đông Nam Á, đặc biệt trọng thị Việt Nam. Ông Eric nhấn mạnh, CUKTECH không ngừng đầu tư vào hoạt động nghiên cứu và phát triển (R&D) nhằm giải quyết triệt để những “nỗi đau” lớn nhất của người dùng công nghệ hiện đại: thời gian sạc lâu, thị trường sản phẩm thiếu những sản phẩm thực sự khác biệt cũng như các giải pháp đáp ứng nhu cầu sử dụng điện đa dạng của người dùng.

Reviewer Hưng Khúc chia sẻ trải nghiệm thực tế: Giải pháp tối ưu cho người làm sáng tạo nội dung

Một trong những phần nội dung nhận được sự quan tâm lớn nhất tại sự kiện là sự xuất hiện và chia sẻ từ anh Hưng Khúc – một trong những reviewer công nghệ kỳ cựu và có tầm ảnh hưởng lớn tại Việt Nam hiện nay.

Reviewer Hưng Khúc chia sẻ:

“Đối với những người làm công việc sáng tạo nội dung, làm video hay thường xuyên phải di chuyển ra ngoài quay chụp như mình, thời gian và sự ổn định của thiết bị là yếu tố quan trọng. Điểm khiến mình ấn tượng ở các dòng pin dự phòng và củ sạc của CUKTECH chính là công suất thực tế rất tốt. Thiết bị có thể sạc đồng thời cho cả MacBook Pro, điện thoại và máy ảnh với tốc độ tối đa mà không hề xảy ra hiện tượng sụt áp hay ngắt dòng đột ngột.”

Nhằm mang lại cái nhìn minh bạch và đa chiều, sự kiện đã dành phần lớn thời lượng cho phiên thảo luận Media Q&A. Về phía CUKTECH, bao gồm ông Eric Wang và các đại diện nghiên cứu và quản lí chất lượng sản phẩm đã trực tiếp trả lời hàng loạt câu hỏi hóc búa từ các phóng viên báo chí và các reviewer chuyên sâu về lộ trình nội địa hóa sản phẩm, các tiêu chuẩn kiểm định an toàn quốc tế, chính sách bảo hành một đổi một cũng như giải đáp một số thắc mắc về dải sản phẩm mới trong tương lai. Sự thẳng thắn và cam kết đồng hành lâu dài từ đại diện hãng đã nhận được sự đánh giá cao từ giới truyền thông.

Sự kiện ra mắt “Charge & Connect” không chỉ đơn thuần là buổi trình diễn sản phẩm mới, mà còn khẳng định bước đi chiến lược, bài bản của CUKTECH tại Việt Nam. Với việc kết hợp giữa công nghệ đỉnh cao, thiết kế đón đầu xu hướng và sự thấu hiểu sâu sắc nhu cầu người dùng thông qua những đánh giá thực tế của các chuyên gia hàng đầu như reviewer Hưng Khúc, CUKTECH hứa hẹn sẽ tạo nên một cuộc cạnh tranh sòng phẳng và thiết lập nên những tiêu chuẩn mới cho thị trường phụ kiện công nghệ cao cấp trong thời gian tới.

Hashtag: #CUKTECH

The issuer is solely responsible for the content of this announcement.

HO CHI MINH CITY, VIETNAM – Media OutReach Newswire – 8 July 2026 – Technology brand CUKTECH successfully hosted its first “Charge & Connect” event at The VIBES Events & Dining, officially introducing its next-generation charging ecosystem to the Vietnamese market. The event brought together company representatives, media professionals, technology reviewers, and industry partners, marking an important milestone in CUKTECH’s expansion strategy in Vietnam.

A Vision Built on Innovation

The event opened with a keynote by Eric Wang, Chief Marketing Officer (CMO) of CUKTECH, who shared the brand’s global vision and product roadmap for Southeast Asia, with Vietnam identified as one of its key strategic markets.

Eric Wang highlighted CUKTECH’s continuous investment in research and development (R&D) to solve the everyday challenges faced by modern consumers, including slow charging speeds, limited product innovation, and the increasing need for reliable, high-performance charging solutions that support multiple devices simultaneously. By combining advanced charging technologies with user-focused design, CUKTECH aims to deliver a faster, safer, and more intelligent charging experience.

Real-World Experience from Technology Reviewer Hung Khuc

One of the event’s highlights was a sharing session by Hung Khuc, one of Vietnam’s leading technology reviewers, who discussed his hands-on experience using CUKTECH products in his daily work.

“As a content creator who frequently shoots outdoors, I need charging devices that are both powerful and reliable. What impressed me most about CUKTECH’s power banks and chargers is their real-world performance. They can simultaneously fast charge my MacBook Pro, smartphone, and camera at full speed without power drops or interruptions.”

To promote transparency and foster closer engagement with the local technology community, the event concluded with an extensive media Q&A session. Eric Wang, together with CUKTECH’s product research and quality management teams, addressed questions on product localization, international safety standards, the brand’s one-for-one warranty policy, and future product development plans.

More than a product launch, Charge & Connect represents CUKTECH’s official step toward establishing a lasting presence in Vietnam. By combining cutting-edge charging technology, award-winning design, and a strong focus on user experience, CUKTECH is committed to delivering premium charging solutions that meet the evolving needs of modern consumers.

As the brand continues to expand its product ecosystem, CUKTECH aims to become a trusted technology partner for Vietnamese users while helping shape the future of premium charging accessories in the market.

Hashtag: #CUKTECH

The issuer is solely responsible for the content of this announcement.

BANGKOK, THAILAND – Media OutReach Newswire – 8 July 2026 – Thailand has approved nine major investment projects worth a combined USD 1.99 billion (66.3 billion baht) in high-value sectors, including artificial intelligence (AI), advanced electronics, aviation, clean energy, and food as global manufacturers reposition their supply chains across Southeast Asia.

The approvals, cleared during a meeting of the Thailand Board of Investment (BOI) chaired by Mr. Ekniti Nitithanprapas, Deputy Prime Minister and Minister of Finance, highlight the country’s appeal to multinational corporations seeking reliable production hubs.

“These investments by leading multinationals signal strong global confidence in our industrial capacity,” said Mr. Narit Therdsteerasukdi, Secretary General of the BOI. “By locating key parts of the AI and advanced electronics value chain here, we are connecting our economy directly to the core of next-generation global technology.”

To sustain this influx of high-tech investment, the BOI has restructured and expanded the mandate of its specialized energy panel into the “Subcommittee on Energy Management for Data Center Investment and Project Screening.” Chaired by the Minister of Energy, this body will serve as a one-stop regulatory filter to evaluate data center proposals on resource consumption, environmental impact, and clean energy sourcing before investors can apply for tax incentives, thereby providing policy transparency for international operators.

The largest share of the approvals covers Thailand’s advanced electronics and digital sector, led by companies from East Asia’s technology supply chains. In the AI infrastructure sector, Datasection (Thailand) Co., Ltd., a subsidiary of Japan’s Datasection Inc., will invest USD 235.2 million (7.8 billion baht) to establish high-performance GPU server infrastructure for data hosting in Bangkok and Pathum Thani. This specialized hardware will directly power advanced AI applications and digital businesses in the region.

Doosan Electro-Materials (Thailand) Co., Ltd., a unit of South Korean conglomerate Doosan Corp. and a global leader in non-flow prepregs, will also invest USD 180.2 million (6 billion baht) in Samut Prakan to manufacture copper-clad laminate (CCL) and prepreg, which serve as critical inputs for printed circuit boards (PCBs).

Similarly, Taiwan Union Technology (Thailand) Co., Ltd. is set to invest USD 189.2 million (6.3 billion baht) in Chonburi to manufacture CCL and prepreg designed specifically for high-demand AI servers and data centers. Fulltech Fiber Glass (Thailand) Co., Ltd. will invest USD 99.4 million (3.3 billion baht) to produce specialized glass fiber fabric, a raw material for PCB manufacturing, in Chachoengsao.

Beyond technology, multinational brands and critical infrastructure providers committed major investments to serve regional demand. In the consumer goods sector, Switzerland’s Nestlé (Thai) Co., Ltd. is committing USD 688.7 million (22.9 billion baht) to expand its Samut Prakan production facilities for instant, mixed, and ready-to-drink coffee, targeting both domestic and regional Southeast Asian markets.

National carrier Thai Airways International PCL secured approvals for two expansion projects totaling USD 430.2 million (14.3 billion baht) to lease eight passenger aircraft for its international flight networks.

For the infrastructure sector, Lomrak Green Energy Co., Ltd. will invest USD 168.7 million (5.6 billion baht) across two wind power projects in Lopburi province. The facilities will deliver a combined capacity of 120 megawatts to Thailand’s electrical grid, supporting the clean energy needs of high-demand industrial users.

To accommodate hyper-scale projects, the government has fast-tracked a seven-point energy action plan. This includes establishing a dedicated utility tariff rate for data centers, aligning data centers’ green energy targets with the Power Development Plan, facilitating clean power trading via Direct PPAs, introducing electricity usage guarantee rules, exploring direct high-voltage transmission for major operators, accelerating grid investment, and mapping water and power availability to guide site selections.

“We are building the infrastructure needed for the next wave of future-industry investment,” said Mr. Narit. “The government is aligning resource management with its green transition goals to ensure long-term operational security and give global investors confidence.”

Note: Currency conversions are based on the Bank of Thailand’s average selling rate of approximately 1 USD = 33.30 THB.

Hashtag: #Thailandboardofinvestment #BOI #FDI #Investment

https://www.boi.go.th/en/index/

The issuer is solely responsible for the content of this announcement.

Thailand Board of Investment (BOI)

Established in 1966, the Office of the Board of Investment (BOI) has continuously played an essential role for over 60 years in promoting value-adding investment for the country, from both foreign and Thai investors, to enhance national competitiveness and drive towards a new era of sustainable and balanced growth.

Investment Services Center — PR Section, The Office of the Board of Investment (BOI)

555 Vibhavadi-Rangsit Road, Chatuchak Bangkok 10900 Tel. +66 (0) 2553 8111, Fax: +66 (0) 2553 8222

HONG KONG SAR – Media OutReach Newswire – 8 July 2026 – Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services, today announced that its AI-first customer engagement platform, EngageLab, successfully participated in The MarTech Summit Hong Kong on July 7, 2026.

In today’s dynamic landscape, high-performance MarTech solutions are crucial for success across the Greater Bay Area and the broader APAC region. The summit featured a specially curated agenda addressing evolving marketing challenges. With 85% attendance from senior leadership – including C-suite executives, department heads, and directors – the event provided an unparalleled platform to explore cross-border digital strategy, customer experience, and performance marketing.

During the summit, a marketing director from a leading hotel brand shared a significant operational challenge: experiencing low push notification deliverability and the inability to reach customers using the HarmonyOS operating system. At the event, the EngageLab team provided a live demonstration of how its platform addresses this exact pain point. EngageLab’s AppPush not only supports FCM and APNS but also supports channels provided by Huawei, OPPO, VIVO, Honor, and Meizu, ensuring reliable message delivery even when an app is force-closed. Furthermore, the team explained that EngageLab’s built-in channels automatically serve as a backup, capable of achieving delivery rates of up to 99%.

Beyond solving push deliverability, EngageLab’s experts illustrated how the hotel brand could achieve comprehensive customer reach through its omnichannel Marketing Automation platform. During the consultation, they mapped out how brands can seamlessly orchestrate AppPush, WebPush, Email, SMS, and WhatsApp Business API within a single visual user journey. The team demonstrated how this would empower the hotel to trigger highly personalized, scenario-based interactions – such as sending booking confirmations via WhatsApp, location-based welcome messages via AppPush, and post-stay feedback requests via Email – all managed and tracked from one unified platform. Furthermore, they introduced LiveDesk, EngageLab’s AI-powered customer service platform. LiveDesk enables seamless collaboration between AI agents and human teams, allowing the AI to handle 90% of routine inquiries instantly while supporting multilingual, 24/7 service. By leveraging AI for intelligent ticket routing, intent recognition, and automated issue resolution, the hotel can significantly enhance service efficiency, reduce operational costs, and ensure consistent customer satisfaction across all digital touchpoints.

In addition to omnichannel messaging, EngageLab highlighted its newly launched EngageLab Silent Auth solution at the booth. Designed to ensure security without losing users, Silent Auth enables a seamless, second-level login process. By relying on background verification via carrier networks, it requires zero user input and results in zero drop-off, effectively turning security checks into a frictionless experience that enriches the user profile.

Through robust capabilities like unified lifecycle customer data and reliable delivery, EngageLab continues to empower brands to solve complex regional challenges and drive digital transformation.

Hashtag: #AuroraMobile #EngageLab #MarTech

https://www.aurora-mobile.com/
https://www.linkedin.com/company/aurora-mobile-ltd/?viewAsMember=true
https://www.facebook.com/AuroraMobileLtd/
Wechat: 极光Jiguang

The issuer is solely responsible for the content of this announcement.

About EngageLab

EngageLab is an AI-first customer engagement platform that helps you build stronger customer relationships with AI agents, unified customer data, and reliable delivery across channels.
For more information, please contact: marketing@engagelab.com

Aurora Mobile Limited

Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services. The Company is dedicated to empowering global enterprises with stable, efficient, and intelligent customer interaction solutions. Leveraging its first-mover advantage in mobile messaging, Aurora Mobile has evolved into a comprehensive platform that integrates Omnichannel Engagement, AI-Driven Marketing, Advanced AI Customer Support, and Frictionless Identity Security. Through its flagship brand EngageLab and its robust AI infrastructure GPTBots.ai, the Company helps businesses achieve seamless customer reach, automate complex marketing journeys, and optimize service efficiency with AI agents, accelerating digital transformation for clients worldwide.

香港 – Media OutReach Newswire – 2026年7月8日 – 2026 年7月7日，全球領先的客戶互動與行銷科技服務商極光（納斯達克股票代碼：JG）旗下 EngageLab，順利登場於香港舉辦的 The MarTech Summit Hong Kong（香港行銷科技峰會）。

瞬息萬變的全球商業環境之下，高效的行銷科技解決方案已成企業於亞太乃至全球市場致勝的關鍵。本次峰會不僅匯集世界各地產業先鋒，更吸引眾多資深高層與會，包含 C 級決策者、各部門主管及總監等，一同探討跨國數位戰略、客戶體驗（CX）與成效行銷的前沿趨勢。

除解決送達率痛點外，EngageLab 專家亦於現場演示如何運用旗下全通路行銷自動化（Marketing Automation）平台，協助品牌建構可形成閉環的客戶體驗流程。一對一諮詢時段中，團隊向客戶示範如何在客製化使用者旅程內，串聯 AppPush、WebPush、電子郵件、簡訊及 WhatsApp Business API 等多元通路。

透過 EngageLab，飯店品牌可依據消費者行為觸發高度個人化互動 —— 例如透過 WhatsApp 即時傳送訂房確認、旅客抵達時以 AppPush 精準推送歡迎訊息、退房後發送滿意度調查電子郵件。所有操作皆可於單一平台統一管理與數據追蹤，大幅提升營運效率。

除此之外，EngageLab 亦重點展示 LiveDesk 智慧客服產品。此系統透過 AI 智慧代理人與真人客服無縫協同，可自動處理九成常見諮詢問題，並支援多語言、全年無休 24 小時線上支援。搭配 AI 智慧工單分派與意圖辨識技術，飯店無須增聘人力，就能大幅壓低營運成本，確保每一次客戶互動皆維持一致高品質服務。

優化互動體驗之餘，EngageLab 亦於現場重磅發表全新上線的 Silent Auth（靜默驗證）產品。相較傳統驗證機制，Silent Auth 讓使用者無需輸入密碼、等候簡訊驗證碼，就能秒速無感登入。透過電信營運商網路後台驗證，這套方案達成「零輸入、零流失」，在保障帳號安全的同時，大幅簡化使用者登入流程。

憑藉一體化客戶全生命週期數據處理能力與穩定可靠的傳送效能，EngageLab 將持續賦能各大品牌，協助全球企業應對各地複雜的區域行銷難題，加速數位轉型步伐。

Hashtag: #AuroraMobile #EngageLab #MarTech

https://www.linkedin.com/company/aurora-mobile-ltd/?viewAsMember=true
https://www.facebook.com/AuroraMobileLtd/
Wechat: 极光Jiguang

The issuer is solely responsible for the content of this announcement.

關於 Aurora Mobile

Aurora Mobile（納斯達克代碼：JG）是全球領先的客戶互動與營銷科技服務提供商，旗下擁有AI原生客戶互動平台EngageLab和企業級AI智能體構建平台GPTBots.ai等核心產品，致力助力企業在全球範圍內觸達用戶、提升互動並實現商業變現。

關於 EngageLab

EngageLab是Aurora Mobile旗下的AI原生客戶互動平台（AI-first customer engagement platform），以AI智能體、統一客戶數據和可靠多渠道交付為核心，整合全渠道溝通、客戶驗證、營銷自動化與AI智能體能力，協助企業建立更穩固的客戶關係。旗下LiveDesk為AI驅動的全渠道智能客服平台，由GPTBots.ai提供強大的底層AI能力支持。

• 92% of Singapore consumers silently disengage when brand believability is lost
• Only 5.9%% would post about a negative brand experience on social media
• Singapore emerges as a high-trust but low-tolerance market where institutional credibility and operational proof matter most

SINGAPORE – Media OutReach Newswire – 8 July 2026 – Ogilvy released its first 2026 APAC Believability Index: The Power of Proof, a comprehensive study examining how consumers across Asia-Pacific (APAC) determine what and who they believe in an increasingly complex information environment shaped by AI-generated content, misinformation, fragmented media and declining confidence in corporate claims.

The regional and Singapore insights were revealed at an event at the Ogilvy Singapore office attended by more than 60 invited guests including global, regional and local brands, not-for-profit organisations, and government agencies.

Conducted in partnership with YouGov, the research surveyed 7,176 respondents across the markets of Australia, Indonesia, Singapore, Malaysia, the Philippines, Hong Kong SAR, and Mainland China, including 1,050 respondents in Singapore.

The report reveals that organisations are dangerously overlooking a reputational blind spot that directly impacts revenue. A staggering 93% of APAC consumers quietly disengage when believability in a brand or organisation is lost, with almost half (48%) stopping their purchases entirely.

In Singapore, the findings reveal a distinct local paradox: Singapore is a high-trust market, but not a high tolerance one. While Singapore consumers place significantly greater belief in Government, institutional and credentialed sources compared with much of the region, they are also deeply pragmatic and unforgiving when brands fail to deliver on their core promises.

The report finds that 92% of Singapore consumers silently disengage when brand believability is lost, while only 5.9% would post about a negative brand experience on social media. This suggests that the most pressing reputation risk for brands in Singapore may not be public outrage, but quiet withdrawal – with customers switching providers, stopping purchases, avoiding brand content, deleting apps or simply never returning.

In response to these findings, Ogilvy has launched its Believability Diagnostic Tool, powered by an enterprise-grade AI agent, built and housed in WPP Open. The Believability Agent is designed to help C-Suite leaders identify the “Say-Do Gap” between what brands promise and what customers experience – enabling organisations to detect potential silent disengagement before it affects business performance.

Richard Brett, President of PR& Influence, Ogilvy Asia Pacific, said: “Believability has evolved from a PR challenge into a commercial imperative. In a world of AI slop and synthetic content, misinformation and growing skepticism, the brands that succeed will be those that can prove what they say. Singapore is a particularly important market because believability here is deeply anchored in institutional credibility and operational delivery. Consumers may not always complain publicly when belief is lost, but they will act – and often, they will act silently.”

Akashah Q, Managing Director for PR & Influence, Social, Ogilvy Singapore and Malaysia, added: “The Singapore data shows that silence should not be mistaken for satisfaction. A stable sentiment dashboard or low complaint volume may hide a much bigger commercial risk. Singaporeans are careful when assessing proof – they value official sources, factual correctness and operational competence. For brands, the implication is clear: Believability is built not only by what you say, but by whether your actions, service and evidence consistently back it up. If not, they will politely but brutally break up with you. The reputational crisis of the future may not begin with a hashtag. It may begin with silence.”

Key Singapore Findings from the Ogilvy APAC 2026 Believability Index:

1. Singaporeans do not always cancel brands. They silently leave them.
The most dangerous reputation risk in Singapore may be the one brands cannot see. When Singapore consumers lose belief in a brand, 92% take silent actions (vs 93% across APAC). More than half (54.4%) stop purchasing the brand’s products or services entirely, while 33.5% switch to a more believable competitor. A further 37.3% become wary and suspicious of similar brands, products or services and 19.7% simply avoid the brand’s content without telling anyone.

In contrast, only 5.9% would post a negative brand experience on social media (vs 10% in APAC), and only 9.5% would leave a negative review or public comment.

Implications: The findings indicate that brands relying primarily on public complaints, social listening or visible sentiment may be missing the larger commercial reality: Customers have already left, without leaving a public trace.

2. Competence over purpose
Purpose, values and ESG commitments still matter, but in Singapore, they cannot compensate for operational failure,

The study found that 42.1% of Singapore consumers abandoned a brand in the past year because its product or service did not deliver on what was promised. This significantly outweighs the 23.2% who walked away over poor business ethics and the 14.4% who left due to exaggerated environmental or sustainability claims.

Implications: The findings suggest that Singapore consumers are not asking brands to choose between purpose and performance. They are asking brands to prove purpose through performance.

Operational integrity and factual correctness emerged as among the strongest drivers of believability in Singapore, reinforcing the importance of delivering consistently on the basics before brands can credibly make broader claims.

3. Institutional credibility is Singapore’s believability baseline
Across APAC, people rely on different sources of authority. In some markets, belief is built from the ground up through peers, lived experience and word of mouth. In Singapore, the believability architecture looks a little different – it stands out as one of the region’s clearest institutional-trust markets.

61% of Singaporeans find government sources, politicians and officials highly believable
– more than double the rest of the region overall (Australia, Indonesia, Philippines, Malaysia) at 26%. In addition, 82.4% say credibility, including official, credentialed or backed-up sources, is the leading factor in believing new information. Social media platforms sit much lower as a source of believability, at 12.7%.

This contrasts with more relational trust markets such as Australia and the Philippines, where people with lived experience and peer recommendations play a more dominant role.

Implications: For organisations, this means that communication strategies which work in one APAC market may not automatically build belief in Singapore. In high-stakes sectors such as finance, health, technology, food safety, sustainability and public infrastructure, brands need stronger institutional anchors: Official statements, named spokespeople, transparent data, third-party validation, academic or technical expertise and clear operational proof.

4. Action over apology
Singapore consumers do not reject apologies, but they do reject them without evidence of action.

The study found that 56.2% of Singaporeans say that brands must actively correct a mistake or fix a problem before they will believe the brand again. This outranks public acknowledgement or apology, cited by 46.8% of respondents.

Encouragingly, lost belief is not necessarily permanent. 78.7% of Singapore consumers believe lost believability can be regained, while only 15.1% believe that once belief is lost, it is gone forever.

Implications: The implication for brands is that the crisis response must be action-first. Consumers want to know what has been fixed, who is accountable, what will change, how recurrence can be prevented and how progress will be proven.

5. Different generations leave and return on different terms
The study also found that believability is lost and rebuilt differently across age groups in Singapore.

Millennials appear to be among the most commercially sensitive audiences, with 68% stopping engagement with a brand due to lack of belief in the past 12 months – the highest of any generation. For this group, belief is often won or lost through customer experience, service recovery and responsiveness.

Baby Boomers show stronger reliance on institutional sources, with 69% finding Government or institutional sources highly believable. However, once trust is broken, they are more likely to make a clean break, with 60% stopping purchases when doubts rise.

Gen Zs are more willing to give brands another chance, with only 8% saying trust is permanently lost once broken. However, they also demand more proof of change, with 64% expecting brands to actively correct mistakes and 44% wanting brands to communicate in more transparent and evidence-based ways.

Implications: The findings point to a new generational reality: Younger consumers may forgive faster, but they also audit harder.

To help leaders navigate this shift and operationalise the findings, Ogilvy’s Believability Diagnostic Tool uses a multi-agent architecture that pairs Ogilvy’s proprietary seven-year Believability dataset with behavioural science cognitive engine to analyse a brand’s “Say-Do Gap” to measure the actual distance between its marketing promises and actual customer experience.

By triangulating corporate messaging against verified customer and employee sentiment, the tool calculates a brand’s Believability Elasticity to see how far a corporate promise can stretch before customers silently disengage – and impact the bottomline.

For Singapore where 92% of consumers say they silently disengage when believability is lost, this elasticity is especially important. Once the threshold is exceeded, the consequence may not be outrage. It may be attrition.

@Ogilvy Singapore on LinkedIn@Ogilvy Singapore on Instagram

The full Ogilvy APAC 2026 Believability Index: The Power of Proof is downloadable here.

Hashtag: #BelievabilityIndex2026 #ThePowerofProof #Ogilvy

The issuer is solely responsible for the content of this announcement.

About Ogilvy PR

Ogilvy PR and Influence is a global creative communications agency that partners with organisations to drive value and growth. We build brands, protect reputations, and earn attention and influence through creative storytelling informed by data, and fuelled by technology. Our specialist practice areas offer media relations, social and digital communications, external and internal stakeholder communications, issues and crisis management, and stakeholder engagement. We are the region’s largest and most specialised public relations and public affairs consultancy.

About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy in 1948. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook

About YouGov

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 7,176 adults in Australia, Indonesia, Singapore (1,050 adults), Malaysia, the Philippines, Hong Kong SAR, and Mainland China. Fieldwork was undertaken between 22nd April – 4th May 2026. The survey was carried out online. The figures have been weighted and are representative of all respective market adults (aged 18+).

On its third anniversary, Argent Plastic Surgery has moved into a larger, purpose-built clinic dedicated to the comfort of its patients, with particular care for its youngest.

SINGAPORE – Media OutReach Newswire – 8 July 2026 – Argent Plastic Surgery has relocated to a new, purpose-built clinic at Mount Alvernia Hospital, Medical Centre A, 820 Thomson Road #03-07. The move marks the practice’s third anniversary and brings paediatric and adult plastic and reconstructive surgery together within a single, considered space.

A Larger Space, and More Room to Care

The new clinic broadens the range of care available and has been designed with careful attention to how patients feel while they are there. At its heart is a comfortable, welcoming waiting space designed for both children and their parents. A dedicated children’s play corner gives younger patients somewhere to feel at ease before their procedure and provides the children of adult patients with a place of their own while a parent is being seen. Adults have a separate waiting area, arranged for privacy and quiet, so that a personal decision can be weighed calmly and in comfort.

The relocation also introduces an in-clinic day-procedure room, enabling suitable minor procedures to be carried out on site. Consultation, procedure and recovery can therefore take place within a single location, enhancing both privacy and convenience.

This is how Argent Plastic Surgery intends to care for its patients from here, in a space shaped around their comfort rather than adapted to it.

Hashtag: #ArgentPlasticSurgery #reconstructivesurgery #paediatricplasticsurgery

https://www.argentplasticsurgery.com/
https://www.linkedin.com/in/dr-hanjing-lee-388095255/
https://www.facebook.com/Argentplasticsurgery
https://www.instagram.com/argentplasticsurgery/
TikTok: https://www.tiktok.com/@argentplasticsurgery

The issuer is solely responsible for the content of this announcement.

About Argent Plastic Surgery

Argent Plastic Surgery is a Singapore-based plastic and reconstructive surgery practice led by Dr Lee Hanjing, a female fellowship-trained plastic surgeon. The clinic cares for both adults and children, offering cosmetic surgery of the face and body, and reconstructive surgery following cancer, trauma and congenital conditions, alongside wound care, scar management and minor procedures such as the removal of lumps, bumps and abscesses. Dr Lee Hanjing has also spent more than ten years performing corrective surgery for children with cleft lip and palate, ear deformities and other conditions in developing countries including Myanmar, Cambodia, Indonesia and Vietnam, an experience that shapes the practice’s commitment to a safe, private and welcoming environment for patients of all ages.

消費外流持續影響營業表現　本地營商環境進入調整期

香港 – Media OutReach Newswire – 2026年7月8日 – 大新銀行有限公司（「大新銀行」）今日公布中小企問卷調查2026（「調查」）結果，發現本港中小企正面對成本上升、需求轉弱及利率變動的「三重夾擊」，同時消費外流亦持續影響營業表現，反映整體營商環境正進入調整期。

大新銀行致力緊貼中小企業界發展，了解其在多變的營商環境下所面對的挑戰與機遇。為更全面掌握本地中小企的最新經營狀況，大新銀行委託一家本地主要媒體於2026年5月進行調查[1]，訪問了超過340家本港中小企，了解中小企在當前經濟環境下如何應對消費模式轉變，以及推動環境、社會和管治（ESG）相關措施的情況。

經營壓力加劇 三重夾擊持續顯現

調查顯示，八成受訪中小企本年度的營運成本及利潤正因地緣政治、能源價格波動及全球供應鏈不穩定而有所影響。而成本上升（79%）、市場需求疲弱（78%）及利率變動（52%）均被視為最大的外在風險。

隨着北上消費及跨境購物日趨普遍，約七成四中小企表示營業額受到不同程度影響，當中近兩成更錄得超過兩成跌幅。跨境電商平台及北上消費已成為本地中小企面對的主要競爭來源，包括跨境電商平台競爭低價生活用品（45%）、市民週末北上深圳進行餐飲及娛樂消費（43%），以及居民增加海外旅遊、減少本地消遣（30%）。

中小企積極應對 加快調整步伐

面對成本上升，不少中小企正積極採取不同策略應對，包括與供應商重新議價（26%）、調整售價（24%）及優化庫存管理（20%）。同時，在消費外流壓力下，企業亦加強客戶留存策略，除透過減價促銷（34%）外，亦逐步引入體驗式元素（29%）及加強數碼營銷（25%），以提升競爭力。

在經濟環境持續不明朗的情況下，中小企愈加重視營運穩定性，當中穩定客群（30%）及可預測現金流（22%）被視為維持業務平穩的重要因素，與減低營運成本（22%）同樣重要，反映企業對資金周轉及現金流管理的關注持續提升。

資源限制持續 支援需求上升

然而，在應對及轉型過程中，不少中小企仍面對資源及資訊上的限制。調查顯示，超過一半企業從未申請或不清楚如何申請政府提供的支援計劃；同時，儘管部分企業有意推動ESG相關措施，惟受制於成本及缺乏清晰方向，分別有37%認為負擔過重及32%表示不知從何入手，整體推進步伐仍然較為審慎。

大新銀行支持中小企提升營運韌性

面對充滿變化的營商環境，大新銀行認為中小企在應對經營挑戰時，關鍵在於提升資金周轉能力及營運靈活性。本行致力透過多元化及具彈性的貸款及融資選項，例如支援進出口貿易的融資及付款方案、讓中小企商戶應付生意周轉的「商戶收賬『快應錢』」等服務，以配合企業不同發展階段的資金需要，及提升日常營運及資金調配方面的可預測性與效率。

此外，大新銀行亦為企業提供外匯及利率對沖工具，幫助客戶降低因環球經濟不穩所引致的財務風險，讓企業提升整體應變能力，穩步拓展本地及國際市場。而今年新推出的大新營商多貨幣Mastercard扣賬卡，能減低交易成本及有效管理現金流，讓中小企一卡支付本地及海外交易。

大新銀行副行政總裁、高級執行董事兼集團個人銀行主管王美珍小姐表示：「是次調查反映本港中小企正面對成本上升、需求下降及消費模式改變等多重挑戰，但同時亦可見企業正積極採取不同措施應對，包括改善成本結構及提升客戶體驗。在充滿不確定性的環境下，中小企對現金流穩定性及營運靈活性的需求更為殷切。大新銀行一直與中小企同行，我們會持續結合銀行服務及實務支援，協助企業提升資金運用效率及應變能力，讓中小企在不斷變化的市場環境中保持穩定，並為長遠發展奠定基礎。」

Hashtag: #大新銀行

The issuer is solely responsible for the content of this announcement.

有關大新銀行

大新銀行有限公司（「大新銀行」）為香港上市公司大新銀行集團有限公司（HKG:2356）旗下全資附屬銀行。大新銀行植根香港逾75 年，一直憑著「以人為本」的精神為客戶提供優質銀行產品及服務，並不斷推動「同步 更進步」的品牌理念，與香港、大灣區至更廣泛地區的客戶共同成長。憑藉多年的銀行業務經驗及穩固基礎，大新銀行業務範疇覆蓋零售銀行、私人銀行以至商業及企業銀行等專業服務。近年大新銀行更積極投資於銀行產品及服務數碼化，與香港智慧銀行發展和推動金融普及的趨勢同步前進。

除上述香港銀行業務外，大新銀行亦全資擁有大新銀行（中國）有限公司、澳門商業銀行股份有限公司和安基財務有限公司（OK Finance），並為重慶銀行策略性股東，持股量約 13.5%。大新銀行及其附屬公司於香港、澳門及中國內地共有63個業務網點。