The convergence of progressive policies and large-scale infrastructure developed by Vingroup is positioning Vietnam as a rising hub for the global events and experience economy.
HANOI, VIETNAM – Media OutReach Newswire – 28 May 2026 – Across the Asia-Pacific region, the experience economy is undergoing a major shift. In many established destinations, rising venue and accommodation costs are forcing 73% of event organizers to tighten budgets, according to Mordor Intelligence. At the same time, political uncertainties in several markets are prompting international investors to take a more cautious approach toward long-term commitments.
Vietnam Exposition Center (VEC) will be the destination for international exhibitions and world-class outdoor events in Vietnam.
Against this backdrop, Vietnam is increasingly drawing attention as a new destination for global exhibitions, live entertainment, and large-scale experiential events. Political stability, sustained economic growth, a young population with rising spending power, and coordinated efforts from both the government and the private sector are contributing to the country’s growing appeal.
This is “a golden opportunity” for Vietnam’s cultural industries, said Dr. Cấn Văn Lực, Chief Economist at BIDV, during the 2026 Exhibition, Event and Advertising Summit held at the Vietnam Exposition Center (VEC) on May 8.
According to Dr. Lực, Vietnam has maintained an average annual growth rate of 6.4% over four decades of the Doi Moi economic reform without experiencing a major economic crisis. Per capita income has now surpassed USD 5,000 and is projected to reach USD 8,500 by 2030, fueling demand for entertainment, sports, and live events.
Vietnam’s growing profile is also reflected in its position among the world’s Top 20 trading economies, Top 15 destinations for foreign direct investment, and its 29-place rise in the Index of Economic Freedom. These macroeconomic advantages are increasingly translating into tangible momentum for the country’s event industry.
Vietnam’s MICE sector is currently valued at approximately USD 6 billion, while the advertising market has reached USD 3.5 billion. The live entertainment industry alone has generated more than USD 50 million in revenue, supported by over 700 large-scale events annually and more than USD 1 billion in economic spillover from international visitors, according to data presented at the summit.
Much of this momentum is being driven by parallel advances in policy reform and infrastructure development.
Policy Reforms Open New Opportunities
As Vietnam enters a new phase of development, culture is increasingly being positioned as a strategic growth driver.
“Culture is not only the spiritual foundation of society, but is increasingly becoming an intrinsic resource, a development driver, and a source of national soft power,” Minister of Culture, Sports and Tourism Lâm Thị Phương Thanh said at the summit.
Earlier this year, the Politburo issued Resolution No. 80 on the development of Vietnamese culture, setting targets for cultural industries to contribute 7% of GDP by 2030 and 9% by 2045. The National Assembly also passed Resolution No. 28/2026/QH16, widely viewed as a significant step toward easing restrictions in the cultural, exhibition, and performance sectors by reducing barriers related to taxation, land access, and administrative procedures.
Key measures include a commitment to allocate at least 2% of the annual state budget to culture, establish a cultural venture investment fund, reduce VAT to 5%, and introduce tax incentives for exhibitions, performances, and sports-related activities. Policies encouraging the development of creative complexes with dedicated land and infrastructure incentives are also expected to accelerate industry growth.
If policy reforms are laying the groundwork, infrastructure is becoming the decisive factor in Vietnam’s ability to compete for international mega-events.
“You cannot attract ministers, government representatives, or the world’s 5,000 largest corporations by chance. They come because of deliberate planning and infrastructure development,” said Geoff Dickinson, CEO of dmg events, one of the world’s leading energy event organizers.
Infrastructure Scales Up
The rapid development of Vietnam’s event industry is increasingly being shaped by major private-sector investments.
Among the most prominent projects is the Vietnam Exposition Center (VEC) in Hanoi, developed by Vingroup. Covering 900,000 square meters, VEC has been positioned as one of Southeast Asia’s largest all-in-one exposition and event complexes.
Vingroup’s world-class organization and operational excellence have already been proven through legendary mega-events, most notably bringing G-Dragon’s “Übermensch” World Tour to Vietnam under the 8Wonder brand. Leveraging this proven expertise, VEC is designed to seamlessly execute the next generation of large-scale activations. Looking ahead, this operational blueprint will further expand across the Vingroup ecosystem, notably with the upcoming VEC Can Gio project in Ho Chi Minh City, the Blue Wave Theater—a 60,000-capacity venue set to become the largest in Southeast Asia.
Perspective view of the Blue Wave Theater—Southeast Asia’s largest theater, located within the Vietnam Exposition Center in Can Gio, Ho Chi Minh City (VEC Can Gio).
Jason Yan, Partner at M Square Capital, the investment fund behind the Ultra Worldwide EDM festival franchise, said VEC’s physical infrastructure and operational model meet the requirements for hosting global-scale productions.
“We are no longer only looking at festival organization. Success in this industry also depends on artist management and venue operations. Vingroup has clearly invested in building those capabilities,” he said.
Further ahead, the group is investing in mega-projects designed to elevate Vietnam’s position in the global event infrastructure landscape. These include the planned Hùng Vương Stadium, expected to open in 2028 with a capacity of 135,000 seats and designed to meet FIFA and international entertainment standards.
Another project, the 60,000-seat PVF Stadium, will feature a PTFE retractable roof capable of opening and closing within 12 to 20 minutes, addressing weather-related challenges for outdoor concerts and sporting events.
Beyond venue development, Vingroup has also assembled a broader ecosystem supporting the event industry.
Green SM operates more than 186,000 electric taxis and motorbikes across 34 provinces and four countries, helping support transportation and logistics for large-scale events and international delegations.
Vinpearl provides more than 16,100 hotel rooms and villas across major tourism and economic centers, alongside golf courses and VinWonders entertainment complexes, contributing integrated hospitality capacity for large events.
The ecosystem is further complemented by V-Spirit, an international event organizer; V-Culture Talent, a talent development organization; and VinPalace, a network of convention and culinary centers.
Together, policy reforms, private capital, and large-scale infrastructure investments are creating conditions that could significantly reshape Vietnam’s role in the global events industry.
“We believe this is Vietnam’s moment,” Dickinson said. “The combination of national ambition and world-class infrastructure has the potential to transform the country into a major destination for global events.”
Hashtag: #VEC
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About the Vietnam Exposition Center (VEC)
The Vietnam Exposition Center (VEC) is Southeast Asia’s largest exhibition complex, covering more than 90 hectares. As a destination for major national and international events, VEC pursues the mission of “Bring Vietnam to the world and bring the world to Vietnam,” serving as a gateway where global excellence converges and Vietnamese identity reaches audiences worldwide, while contributing to the growth of key economic sectors and strengthening Vietnam’s position on the global stage.
HONG KONG SAR – Media OutReach – 28 May 2026 – Eternal Beauty Holdings Limited (Eternal Group; Stock Code: 6883.HK), for over four decades the preeminent strategic gateway for fragrance and beauty brands into China, including Hong Kong SAR and Macao SAR, today announced its official partnership with Esxence and the launch of a dedicated campaign titled “The Eternal Path to China.” Running from 3 to 6 June 2026 at Esxence 2026 in Milan, the campaign presents a comprehensive navigable roadmap for international fragrance brands —from niche artisan perfumers to established luxury heritage brands—seeking to enter or expand within one of the world’s most dynamic and fast-growing fragrance markets.
The flagship session, “Paving the Way to China Fragrance Market,” will take place on 5 June 2026 from 15:00 to 15:45 (CEST) at the Conference Hall on the Main Stage of Esxence 2026. A distinguished panel of industry experts will examine China’s economic landscape and fragrance market, offering practical and insight-driven perspectives on successful market entry strategies. The confirmed speakers are Mr. Stefano De Paoli, Italy Chief Representative of InvestHK; Mr. Haocong Weng, Director of the Xuelei Fragrance Museum; Ms. Wincy Tang, General Manager of Marketing and Partnership at Experience 11 Limited, and Ms. Cindy Chung, Director of General Affairs of Eternal Group.
Beyond the Seminar: A Full Suite of Brand Resources
Beyond the seminar, Eternal Group has curated a comprehensive suite of resources to equip brands with actionable intelligence and operational guidance. Six industry talks will be held at Business Lounge No. 8 with speakers from Hong Kong Productivity Council, PricewaterhouseCoopers, The Loops Hong Kong, as well as expertise from Eternal Group. Topics will cover regulatory compliance, emerging marketing trends, and brand storytelling tailored for Chinese consumers. One-on-one consultations will offer bespoke advisory sessions with Eternal Group’s senior experts. In addition, attendees will have access to The China Market Entry Blueprint, a proprietary guide featuring market insights and consumer trend analysis, NMPA compliance pathways and formula testing requirements, localization best practices, as well as marketing, PR, and retail channel strategies across shopping malls, pop‑ups, and museums.
“For more than 40 years, Eternal Group has served as a trusted bridge for international fragrance brands navigating the complexities of the China market,” said Ms Wendy Lau, Executive Director of Eternal Group.”With ‘The Eternal Path to China’ at Esxence 2026, we are transforming complexity into clarity—providing strategic insights, trusted partnership and a clear pathway to market success. Whether a brand is taking its first step or strengthening its existing presence, we are here to guide its journey into the China market.”
Registration & Inquiries
You are invited to attend the seminar, industry talks, and exclusive briefings. To register or schedule interviews with speakers or Eternal Group representatives, please contact the PR & Corporate Communication Department at ccd@eternal.hk. To register for the seminar, please visit: https://bit.ly/3PRfOrM.
Remarks:
To access both the Conference Hall and Business Lounge, please purchase a standard Esxence ticket on VivaTicket.com. The ticket includes exhibition access (first 3 days are open to industry professionals only; the final day is open to the public). Consumers may register by contacting: events@equipemilano.com.
Hashtag: #EternalGroup
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About Eternal Beauty Holdings Limited (Stock Code: 6883.HK)
Eternal Beauty Holdings Limited (Eternal Group) is the largest perfume group (apart from brand-owner perfume groups) in China (including Hong Kong and Macao) in terms of retail sales in 2023*. It primarily sells and distributes products procured from third-party brand licensors, and deploys market for these brand licensors, offering such services as brand management, and designing and implementing customized market entry and expansion plans for their brands. The Group boasts large and diversified brand portfolios that include not only perfumes, but also color cosmetics, skincare products, personal care products, eyewear and home fragrances. As at 31 March 2026, it conducted product distribution and market deployment for a total of 75 external brands, including Hermès, Van Cleef & Arpels, Chopard, Albion and Laura Mercier, with products in different pricing tiers and of versatile features that meet the differentiated demands of consumers in Chinese Mainland, Hong Kong and/or Macao. Website: www.eternal.hk
*Data source: Frost & Sullivan
About Esxence
Esxence – The Art Perfumery Event has been the International Artistic Perfumery Event since 2009, it represents for professionals and enthusiasts the opportunity to meet the real protagonists of this fascinating world of fragrances, where history and tradition combine with innovation and research. An exhibition area dedicated to excellence, together with a rich and interesting calendar of meetings and events, which offer to the public – last edition reached more than 10,000 attendees – a unique and unmissable experience. Website: http://esxence.com
HONG KONG SAR – Media OutReach Newswire – 28 May 2026 – AECOM, the trusted global infrastructure leader, has contributed to the successful delivery of Terminal 2 (T2) at Hong Kong International Airport (HKIA), a cornerstone of Airport Authority Hong Kong’s (AAHK) Three‑runway System (3RS). The project marks a significant milestone in strengthening HKIA’s position as a leading international aviation hub, with T2 serving as a critical gateway that enhances integration across passenger, transport and commercial nodes while activating surrounding developments.
AECOM celebrates successful delivery of the new Terminal 2 at Hong Kong International Airport (Photo credit: AAHK)
“Building on AECOM’s long-standing contribution to Hong Kong’s airport development and our partnership with AAHK since the 1990s, we helped deliver a world-class terminal that enhances connectivity and strengthens resilience, setting new benchmarks for aviation in a changing world,” said Dr. Johnny Cheuk, AECOM’s Hong Kong executive leader.
AECOM’s multi-disciplinary team brought together expertise in mega project management,engineering and passenger terminal design to deliver innovative, buildable solutions through phased construction, minimizing disruption within a live airport environment. A signature feature of T2 is its 63,000 m² ‘Feather Roof,’ supported by tree-like columns, combining architectural expression with operational performance. Leveraging multiple digital solutions such as BIM and Tekla, alongside phased modular construction significantly enhanced the precision, safety and delivery efficiency of this iconic roof structure.
Supporting HKIA’s pledge to become the world’s greenest airport, sustainability is embedded throughout the project. Key measures include implementing a high-performance façade that enhances thermal efficiency, natural daylighting and acoustic comfort. AECOM also helped define embodied carbon quantification standards at the outset of this project more than a decade ago. These are complemented by energy-efficient building services that reduce overall energy consumption, contributing to the award of BEAM Plus Provisional Platinum rating — the highest qualification level recognized by the Hong Kong Green Building Council (HKGBC).
The issuer is solely responsible for the content of this announcement.
About AECOM
AECOM is the global infrastructure leader, committed to delivering a better world. As a trusted professional services firm powered by deep technical abilities, we solve our clients’ complex challenges in water, environment, energy, transportation and buildings. Our teams partner with public- and private-sector clients to create innovative, sustainable and resilient solutions throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. AECOM is a Fortune 500 firm that had revenue of US$16.1 billion in fiscal year 2025. Learn more at aecom.com.
Prudent Risk Management Yields Solid Outcomes metrics, Core Pawn Business Demonstrates Resilient Growth with Proposed Final Dividend of HK$1.15 cents per share
Results Highlights:
Profit for the year attributable to shareholders increased by approximately 47.8% YoY to approximately HK$82.6 million
Net profit margin increased by approximately 16.2 p.p. YoY to approximately 50.2%
Impairment losses recognized on loan receivables decreased by approximately 72.6% YoY to HK$12.7 million
Revenue from pawn loan business increased by approximately 12.9% YoY to approximately HK$98.6 million
Proposed final dividend of HK$1.15 cents per share
HONG KONG SAR – Media OutReach – 27 May 2026 – The board of directors of Oi Wah Pawnshop Credit Holdings Limited (HKEx stock code: 1319.HK, the “Group” or “Oi Wah”) announced its annual results and its financial position. For the year ended 28 February 2026 (“FY2026“), the Group recorded revenue of approximately HK$164.4 million. Profit attributable to shareholders of the Company reached approximately HK$82.6 million, representing an increase of 47.8% compared to the year ended 28 February 2025 (“FY2025“). During the year, net interest margin expanded to approximately 17.2%.
As of 28 February 2026, the cash and cash equivalents (net of bank overdraft) amounted to approximately HK$376.9 million, representing a substantial increase of approximately 74.8% YoY. The net assets increased to approximately HK$1,155.7 million. Concurrently, the gearing ratio dropped to 4.1%. During the year, the earnings per share increased by approximately 48.3% YoY to HK 4.3 cents. The Board of Directors recommends a final dividend of HK 1.15 cents per share.
BUSINESS REVIEW
Mortgage loan business
In FY2026, the economy entered a phase of gradual recovery, leading to a steady resurgence in financing demand. The revenue from the mortgage loan business was approximately HK$65.8 million and accounted for approximately 40.0% of the Group’s total revenue during the year. The gross mortgage loan receivables were approximately HK$612.5 million as at 28 February 2026. During the year, net interest margin of the mortgage loan business was approximately 10.1%.
In FY2026, the Group maintained a disciplined and risk-sensitive approach in its lending activities. While we observed an encouraging stabilization in the residential property market, the Group exercised intensified vigilance toward the commercial and industrial sectors due to persistent supply overhangs and valuation pressures. Our underwriting strategy remained focused on building a resilient loan portfolio by prioritizing high-quality collaterals and prudent loan-to-value ratios. During the year, the average loan-to-value ratio for first mortgage was approximately 56.27%, while overall average loan-to-value ratio for subordinate mortgage was approximately 40.82% of which, average loan-to-value ratio of subordinate mortgage that the Group participated in was approximately 3.73%.
Reflecting our robust credit risk management, the charge for impairment losses recognized on loan receivables decreased from approximately HK$46.3 million to approximately HK$12.7 million, representing a decrease of approximately 72.6% or HK$33.6 million.
Pawn Loan Business
The revenue from the pawn loan business increased by approximately 12.9% to approximately HK$98.6 million in FY2026. The business’s profitability was further bolstered by a significant 73.0% increase in the gain on disposal of repossessed assets, which reached approximately HK$19.2 million as compared to approximately HK$11.1 million in FY2025. This performance was mainly attributed to the unprecedented strength of gold prices and a highly active secondary market for luxuries, particularly high-end timepieces. These factors have further solidified the pawn loan business as a resilient and strategic hedge against broader economic volatility.
During the year, the Group continued to channel resources to advertising and promotion to enhance the Group’s brand exposure. Such effort has generated demand for one-to-one pawn loan appointment services for pawn loans exceeding HK$0.1 million.
PROSPECTS
Looking ahead, the Group maintains a stance of cautious optimism regarding the global economic recovery. While macroeconomic and geopolitical uncertainties may persist, we remain dedicated to a proactive yet prudent strategy to ensure sustainable long-term growth and maximize returns for our shareholders.
Within the mortgage loan market, our strategy will be characterized by a calibrated and divergent approach. We continue to hold an optimistic outlook on the residential property segment, where we intend to capitalize on the stabilizing interest rate environment by identifying high-quality mortgage opportunities. Conversely, we maintain cautious and vigilant towards the commercial and industrial sectors. Given the structural challenges of inventory overhang and the increasing prevalence of distressed assets, the Group will exercise intensified oversight in its credit underwriting and collateral appraisal to mitigate valuation risks.
Regarding our core operations, we anticipate our pawn loan business to remain resilient, supported by a firm gold price trajectory and sustained demand for liquidity management. To further enhance operational efficiency, the Group is actively optimizing its pawn shop network. We are strategically identifying more cost-effective locations within our established service areas, aiming to relocate our pawn outlets to premises with more competitive lease terms to reduce operating overheads while maintaining our leading market presence.
Simultaneously, our strategic partnership with PACM Group remains a key driver for geographic diversification. By proactively exploring institutional credit opportunities in developed markets while maintaining rigorous investment oversight, the Group is well-positioned to navigate evolving industry dynamics and deliver stable value to all stakeholders.
Mr. Edward Chan, Chairman and CEO of the Company, said, “Global geopolitical and macroeconomic uncertainties intertwine, placing pressure on the global economic recovery and posing ongoing challenges to the local property market. In the face of a complex external environment, Oi Wah has consistently adhered to a proactive yet prudent management strategy. Our core pawn loan business has fully demonstrated its role as a strategic tool to hedge against macroeconomic fluctuations, showcasing the Group’s strong resilience amidst market challenges.
Looking forward, we will adopt a carefully calibrated differentiation strategy and continue to drive regional diversification. Under strict investment monitoring, we will actively explore business opportunities in developed markets to further expand our revenue streams and customer base, striving to deliver long-term, stable, and sustainable returns for our shareholders.”
Hashtag: #OiWah
The issuer is solely responsible for the content of this announcement.
About Oi Wah Pawnshop Credit Holdings Limited
Oi Wah is a financing service provider in Hong Kong, mainly providing short-term secured financing, including pawn loans and mortgage loans. The Group established its first pawnshop in 1975 and currently owns 10 pawnshops and one premium service center in various locations in Hong Kong. Oi Wah diversified into mortgage loan business in 2009. The Group is the first local pawn shop which successfully listed on the Main Board of The Stock Exchange of Hong Kong Limited on 12 March 2013.
BINZHOU, CHINA – Media OutReach Newswire – 27 May 2026 – The Information Office of Binzhou Municipal People’s Government recently held a press conference to officially release the Outline of the 15th Five-Year Plan for National Economic and Social Development of Binzhou City (hereinafter referred to as “the plan”). The plan sets forth the overarching goals, primary tasks, and major initiatives guiding the city’s economic and social trajectory from 2026 to 2030, charting a comprehensive blueprint for the coming five years.
The scenery of Binzhou City
During the conference, city officials reviewed the achievements of the “14th Five-Year Plan” period, noting that the progress made over the past five years has laid a solid foundation for the upcoming phase. The formulation of the new plan adhered to an open and inclusive approach, extensively incorporating feedback from various sectors of society. Following 36 rounds of revisions, the finalized document comprises 16 chapters and 77 sections, supported by 528 key projects designated for implementation.
The plan highlights five distinct features and centers on the comprehensive elevation of the city’s “Eight Qualities,” covering industrial development, innovation capacity, openness, ecological environment, cultural and humanistic development, public services, governance systems, and quality of life. Relevant officials further elaborated on key priorities, including the development of a modern industrial system, science and technology innovation-driven growth, advancement of new industrialization, implementation of the rural revitalization strategy, and optimization of public welfare and well-being.
Binzhou officials emphasized that the plan is not merely a policy document, but a strategic choice and action commitment for the city’s development toward 2030. Over the next five years, Binzhou is poised to fulfill its mission of “taking the lead and shouldering greater responsibilities.” Guided by the plan, the city will continue to exert effort in enhancing urban quality, driving innovation-led transformation, and improving public well-being, thereby writing a distinctive chapter of development within China’s broader journey toward modernization.
Hashtag: #BinzhouInformationOffice
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BEIJING, CHINA – Media OutReach Newswire – 27 May 2026 – CGTN published an article highlighting cultural and artistic exchange as a booster in strengthening China-Serbia friendship. It underscores the effort by Peng Liyuan, wife of Chinese President Xi Jinping, in fostering artistic and cultural exchanges, while offering a broader view of the cultural and artistic activities in the two countries that serve to foster mutual understanding between the people of the two countries.
Peng Liyuan, wife of Chinese President Xi Jinping, and Tamara Vucic, wife of Serbian President Aleksandar Vucic, visited Beijing Dance Academy on Monday.
In the dance studios, they observed with keen interest the teaching of Chinese dance, ballet and other dances. They then watched the students’ performances and had cordial exchanges with teachers and students in a lively and warm atmosphere.
Watching ballet practice and Chinese dance rehearsals, Peng said that dance art transcends national borders, conveys cultures and ideas, and plays a unique role in people-to-people exchanges and mutual learning.
Peng expressed hope that artists from both countries would strengthen exchanges and cooperation to create more outstanding works. Tamara Vucic also voiced her willingness to promote cultural and artistic exchanges between the two countries and contribute to the deepening of Serbia-China friendship.
Art as a bridge of China-Serbia friendship
The exchange of arts has consistently played an important role throughout the history of China and Serbia’s friendship.
At the invitation of Tamara Vucic, Peng visited the National Museum of Serbia in 2024, the largest and oldest museum in the country. Peng and Tamara Vucic toured the museum’s painting exhibition together, watched demonstrations of traditional Serbian women’s hand weaving, and even tried making felt balls – souvenirs made of felt wool – which preserve the traditional and cultural heritage of Serbia.
During the visit, Peng repeatedly expressed appreciation for Serbian art and crafts, praising the exquisite and distinctive craftsmanship while noting the cultural heritage they carry. She expressed hope that cultural exchanges and cooperation between China and Serbia would be enhanced, in order to build bridges for dialogue among civilizations.
Cultural and artistic exchanges have long been an integral part of relations between the two countries.
In 1955, Kolo, Serbia’s national ensemble, made its first visit to China, marking the beginning of a long-lasting friendship that has persisted to the present day.
In a photo exhibition that marks the 70th anniversary of the first China tour by Kolo in 2025, former Secretary of State for the Ministry of Culture of Serbia Lav Pajkic said cultural cooperation is an important component of Serbia-China relations.
Over the past 70 years, the civilizations of Serbia and China have appreciated one another and engaged in exchanges and mutual learning, once again reaffirming the ironclad friendship between the two countries, he added.
Cultural exchange boosts a shared future and common prosperity
Cultural exchanges in recent years have bloomed as China and Serbia’s strategic partnership continues to reach new heights.
In Chinese President Xi Jinping’s talks with Serbian President Aleksandar Vucic, Xi emphasized that China and Serbia need to fully expand cooperation in culture, education, sports and tourism and at the subnational level, so as to carry forward the traditional friendship between the Chinese and Serbian peoples.
In 2024, Beijing People’s Art Theatre traveled to Belgrade to perform Our Jing Ke, a drama performance written by Nobel Prize Laureate Mo Yan, to show the Serbian people the artistic style and aesthetic expressions of Chinese performance arts. In January 2026, an exhibition showcasing China’s renowned Dehua porcelain opened in Belgrade, providing a window into traditional Chinese craftsmanship. In April, the Confucius Classroom at the Philological High School celebrated International Chinese Language Day by singing popular Chinese songs, practicing tai chi, and reciting their favorite passages of The Analects of Confucius.
These activities and art exhibitions have become important platforms and channels for China and Serbia to learn about each other.
According to a joint statement released after Xi and Vucic’s talks, the two countries will strive to open a new chapter in people-to-people exchanges and cultural integration. As a Serbian proverb goes, “Prijatelj je plod vremena” (friends are the fruits of time).
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