KUALA LUMPUR, 20 SEPTEMBER 2024 – The Malaysia External Trade Development Corporation (MATRADE) celebrates another significant milestone with the 11th edition of the Malaysia International Halal Showcase (MIHAS) Awards, which recognise outstanding contributions to the global halal industry. These awards continue to set the benchmark for excellence, reflecting the growing importance of sustainability and innovation in today’s dynamic halal market.
This year’s MIHAS Awards introduce a new category focusing on sustainability, manifesting MATRADE’s dedication to supporting environmentally responsible and socially conscientious company practices. The Sustainability Award recognises industry players who have successfully integrated sustainable practices into their operations. It underscores MATRADE’s commitment to addressing climate change and fostering sustainable development, particularly within the Halal sector.
The MIHAS Awards recognise industry leaders who excel in sustainability and innovation across multiple sectors. Winners were selected by a distinguished panel of judges, comprising experts from various industries and academia. The evaluation process was rigorous, with candidates assessed on their commitment to sustainability, market impact and strict adherence to Halal standards, the criteria that ensure the awards highlight true trailblazers within the industry.
A notable increase in the 11th MIHAS Awards participation highlights the expanding and diversifying landscape of the halal economy. The awards attracted a broad spectrum of entries, with a strong representation from lifestyle halal and services sectors.
MATRADE’s Chairman, Yang Berhormat Dato’ Seri Reezal Merican Naina Merican, in his remarks said, “The impressive representation from Halal lifestyle products and services sectors in this year’s awards clearly indicates the dynamism and innovation that drive the Halal industry. Sectors such as cosmetics, personal care, pharmaceuticals and biotechnology are embracing halal principles and setting new benchmarks in the global market.”
Fourteen awards from three different categories such as the Product and Services Excellence Award, Products and Services Innovative Awards, and the Sustainability Awards were presented at the event.
Adabi Consumer Industries Sdn Bhd won the Product Excellence Award for its Halal pet food, PowerCat, while HYT Cross Border Sdn Bhd brought home the Services Excellence Award for its e-Commerce solutions.
Meanwhile, Callabio Manufacturing Sdn Bhd was recognised for its Halal certified syrups. Its brand, Baristar, launched in 2023, offers uniquely flavoured syrups that enhance drinks, foods and desserts with a Malaysian touch.
The Products Innovative Award was given to World Prominence Sdn Bhd for its Sudee brand dry pastes, while the Services Innovative Award went to AFM Fulfillment (M) Sdn Bhd for its advanced one-stop solution for e-commerce fulfilment.
The Sustainability Award was given to B-Crobes Marketing Sdn Bhd for its focus on research driven innovation and sustainability to improve gut health and manage non communicable diseases effectively.
MATRADE’s strategic focus on sustainability and sectoral diversity aligns with the National Halal Industry Master Plan, which seeks to position the country as a global leader in innovation. The diversity of Halal clusters at MIHAS represents the versatility and global appeal of Malaysia’s Halal industry, enhancing the nation’s standing as a pivotal hub in the international Halal ecosystem.
“We are immensely proud of the diversity and quality of entries in this year’s MIHAS Awards,” said Dato’ Seri Reezal Merican. “The broad range of products and services, combined with strong commitment to sustainability practices, will drive the growth of the global halal market, solidifying Malaysia’s role as a leader in global Halal industry.”
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