Thursday, 6 August 2026 Stay informed. No noise.

The “It’s Time 4 European Beef” Campaign Was Very Well Received in Singapore in 2025, and Expectations Are High for 2026

As part of the European campaign “It’s Time For European Beef”, the promotional activities carried out in 2025 and those currently underway in 2026 are reinforcing the positive image held by both Singaporean meat importers and end consumers, who appreciate the quality, tenderness, flavour and naturalness of our meat, as well as its rigorous production process, the European Production Model

SINGAPORE – Media OutReach Newswire – 26 March 2026 – The year 2025 was a very successful and strategically significant phase for the “It’s Time 4 European Beef” campaign in the Singapore market. Throughout the year, the campaign implemented a comprehensive program combining market intelligence, professional engagement, culinary education, and immersive experiential activities. These efforts significantly reinforced the positioning of European beef as a premium and reliable product in one of Asia’s most competitive and high-value food markets.

It´Time for Celebrate Singapore 2025
It´Time for Celebrate Singapore 2025

“It’s Time For European Beef” in 2025: strategic engagement and experiential activities reinforce the position of European Beef in Singapore

Field activities in Singapore began in May with a visit by the Provacuno team, kicking off the scheduled activities with a visit to one processor in Singapore.

This visit allowed campaign representatives to gain first-hand knowledge of Singapore’s market.

The exchange generated valuable market feedback and confirmed the high suitability of European beef for Singapore’s high-end catering and retail channels.

During the same trip, the Provacuno expedition (campaign leader with co-financing from the EU) organized a master cooking class culinary training institution in Singapore. Michelin-starred chefs Rafael Centeno Moyer and Héctor Sanz Pedraja demonstrated the versatility and performance of European Beef through a series of recipes, followed by a hands-on cooking session with students. This activity engaged future culinary professionals, reinforced technical knowledge, and positioned European beef as a high-quality ingredient for haute cuisine and contemporary gastronomy.

To conclude the series of events, a cooking demonstration was held at Alkaff Mansion. The event brought together 51 professionals from across the restaurant ecosystem, including importers, distributors, retailers, chefs, restaurateurs, media representatives, and key opinion leaders. The program combined product and campaign presentations, live cooking demonstrations, and selected tastings of European beef cuts.

The event generated strong professional engagement, strengthened relationships within the sector, and opened up concrete opportunities for future collaboration in the Singapore market.

To conclude the activities of the second year of the campaign, a study trip to Spain was organized from September 28 to October 2.

Six leading Singaporean companies representing importers, distributors, high-end food retailers, and the media participated in this immersive initiative. The visit provided a comprehensive overview of the European production model, including farms, slaughterhouses, processing facilities, wholesale markets, and high-end restaurants.

The study trip to Europe significantly improved participants’ understanding of the fundamental pillars of European beef, including food safety, traceability, sustainability, and production control. Participants’ feedback was overwhelmingly positive. Many highlighted the high quality and taste of the products, the transparency of the production chain, and the strong alignment between European standards and Singapore market requirements. Several participants identified specific business opportunities and expressed a clear interest in European Beef.

Overall, the “It’s Time For European Beef” campaign in Singapore during 2025 succeeded in raising awareness, strengthening professional confidence, and consolidating the reputation of European beef as a premium, reliable, and value-added product. The European beef segment in Singapore remains strong, supported by sustained demand and a high level of interest from both professionals and consumers.

Market positioning and positive trends

Beyond the direct results of these activities, the Singapore market continues to show strong and sustained demand for European beef. Singapore’s role as a regional gastronomic hub, combined with high purchasing power, advanced cold chain infrastructure, and a mature professional catering sector, creates a very favorable environment for premium European products.

There is a growing appreciation among Singaporean professionals and consumers for attributes such as origin, traceability, transparency in production, and culinary consistency.

European Beef fits these expectations perfectly and is increasingly perceived as a premium ingredient and strategic product for differentiation in haute cuisine, upscale casual dining, and high-end retail.

Looking ahead, European Beef from Spain is well positioned to consolidate and expand its presence in Singapore through continued collaboration with importers, chefs, culinary institutions, and opinion leaders. The positive trends observed in 2025 indicate strong potential for sustained growth, greater market penetration, and long-term commercial partnerships.

“It’s Time For European Beef” 2026: Outlook for upcoming activities in Singapore

Building on the strong results achieved in 2025, the “It’s Time For European Beef” campaign will continue its development in Singapore throughout 2026 through a series of high-impact activities designed to further increase awareness, engagement, and interest in European beef.

Participation in Food and Hotel Asia (FHA) in April 2026 will provide high visibility for European Beef, at the leading trade fair for the food and hotel sector in Southeast Asia. The campaign booth will serve as a central platform for direct interaction with importers, distributors, chefs, and food industry professionals, while showcasing product quality, cuts, and culinary applications.

At the same time, a tasting event will be organized in an exhibition hall dedicated to key players in Singapore’s meat and catering industry. The event, which will showcase European beef and Michelin-starred chefs, will combine live cooking demonstrations, tastings, and professional exchanges. The aim is to deepen knowledge of the product, demonstrate its performance in high-end gastronomy, and stimulate concrete commercial discussions with decision-makers in the sector.

It’s time for European Beef in Singapore!

Hashtag: #EuropeanBeef

The issuer is solely responsible for the content of this announcement.

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Innomotics is market leader for turbine replacement technology

  • Innomotics wins several orders to provide motor and drive technology for turbine replacement projects, totaling a volume in the higher double-digit million EUR range
  • Environmental, operational and financial benefits for many industries and industrial applications
  • Geographic diversity underlines market potential

NUREMBERG, GERMANY – Newsaktuell – 26 March 2026 – Innomotics, a globally leading supplier of electric motor and large drive systems, has won several major orders for turbine replacement projects on nearly every continent. The total volume for all orders is in the higher double-digit million EUR range.

The Innomotics HV Series HS-modyn built at Dynamowerk in Berlin, setting standards when it comes to the availability of compressor drives: due to the unique rotor design it has the highest degree of reliability and minimum maintenance costs./Innomotics
The Innomotics HV Series HS-modyn built at Dynamowerk in Berlin, setting standards when it comes to the availability of compressor drives: due to the unique rotor design it has the highest degree of reliability and minimum maintenance costs./Innomotics

With increased electrification of industrial applications, significant operational cost efficiency and CO₂ reduction can be gained by changing existing turbines with an electric drive system, the so-called Turbine Replacement Technology. This can be used for high-speed pump applications (centrifugal pumps) as well as for high-power compressor systems in refineries, petrochemicals, or oil and gas.

Especially the need for supplying large-scale turbine driven boiler feed pump applications in power plants with high voltage motors becomes increasingly important, as it significantly saves energy consumption, CO₂ and operational costs.

The transition to electric drive technology for rotating equipment is an important part of the overall plant electrification and decarbonization pathway, reducing the use of costly and environmentally harmful carbon fuels.

By sourcing the power from a renewable source such as wind, solar or hydro, CO₂ emissions can be practically eliminated. This is especially relevant for energy-intensive industries and industrial applications. Beyond ecological aspects, the use of high-speed motor systems offers significant benefits to customers, such as increasing efficiency, reducing operational costs and maintenance requirements as well as easy construction and start-up.

“Replacing existing gas and steam turbines with electrical motor and drive systems is a complex task. Thanks to our highly motivated and skilled team, Innomotics is thought leader and pace setter for turbine replacement technology for more than 25 years now and with more than 70 Turbine Replacement projects globally realized. Our outstanding portfolio sets standards: The reliability and availability of our advanced High-speed High Voltage Motor system technology is unrivaled in the field, due to our unique rotor design. Additionally, our Medium Voltage Drive technology includes extended redundancy measures such as cell by-pass systems for maximum uptime”, says Michael Reichle, CEO of Innomotics.

Operators of turbine-driven systems currently face high operational costs, which can be significantly reduced or even eliminated through turbine replacement technology. For example, in a project with Repsol in Spain, Innomotics helped avoid 68,000 tons of CO₂ emissions per year and reduce energy consumption by around 25 percent.

Recently awarded Turbine Replacement Projects

Electric Drive Upgrade for INA Refinery in Croatia:
INA is modernizing its refinery in Rijeka to improve efficiency and reduce emissions. As part of this transformation, steam turbines used to operate compressors are being replaced with electric drive systems. This reduces reliance on fossil fuels, lowers maintenance requirements, and increases overall energy efficiency.

To implement this upgrade within an operating refinery, INA partnered with Innomotics and Siemens Energy. The project includes four electric drive train systems, combining HV and HS-Modyn motors ranging from 1.8 MW to 6 MW with Innomotics Perfect Harmony GH180 variable frequency drives.

The solution ensures high reliability through redundant system design and enables fast installation on existing foundations with minimal construction effort. As a result, INA reduced significantly CO₂ emissions by 96,000 tons, reduced operating costs, total high-pressure steam production reduced by around 25%, and improved availability.

Turbine Replacement Technology for Repsol Industrial Complex in Spain:
Repsol has electrified a gas compressor at its Puertollano Industrial Complex by replacing a steam turbine with an electric motor solution from Innomotics. This upgrade improves energy efficiency by 25 percent and reduces CO₂ emissions by approximately 68,000 tons per year. The solution includes a High Voltage Motor combined with a Perfect Harmony GH180 Medium Voltage Drive, delivering 8.25 MW at 5,800 rpm. Designed for high reliability and continuous operation, the system enables maintenance intervals of up to five years. With this electrification project, Repsol strengthens its commitment to achieving net zero emissions by 2050 while significantly improving operational efficiency and system availability.

Turbine Replacement Technology for Chemicals Park in the Netherlands:
The owner and operator of a chemicals park in the Netherlands aims to accelerate the energy transition of the Dutch chemical industry. One of their three major goals is to achieve net zero emissions within ten years. Therefore, Innomotics was awarded for a turbine replacement project in a propylene plant. The order amounts a considerable value for Innomotics and includes a 25MW as well as an 8.6MW high-speed induction motor together with two Innomotics Medium Voltage GH150 drives. The order also includes comprehensive services.

Turbine Replacement Technology for Power Plants in Republic of Korea:
A Korean energy producer and provider awarded Innomotics an order to replace the previous turbine technology with a 12.5MW electric Innomotics High-speed High Voltage Motor and Medium Voltage Drives. With that replacement the company benefits from higher energy efficiency of at least 20 percent and the associated energy savings as well as reduced CO₂ emissions. The Innomotics solution therefore contributes directly to the customer’s net zero carbon strategy. The parallel operation of three Medium Voltage Drives ensures a particularly uninterrupted and stable power supply.

Turbine Replacement for a propane dehydrogenation (PDH) plant in Spain:
At the top of its agenda, a German chemicals and plastics giant, has placed the motto: “Net Zero Emissions by 2050”. One measure the company takes accordingly is replacing steam production at co-generation plants with heat pumps and e-driven compressors. Therefore, the Spanish site, has started a turbine replacement project in their propylene production at a propane dehydrogenation (PDH) plant. The order for Innomotics amounts to a double digit million Euros and includes a 23.3MW High-speed High Voltage induction motor, together with a Medium Voltage Drives and a converter transformer.

Turbine Replacement for Indian natural gas company:
Furthermore, Innomotics has won a pilot order to replace one out of eight installed gas turbines for a state-owned energy corporation in the state of Madhya Pradesh (India). This order creates a new benchmark in the gas turbine replacement market to the extent that the proposed solution will consist of an Innomotics High Voltage HV-M Motor, together with a gearbox and an Innomotics Medium Voltage Drive instead of a High-speed High Voltage Motor system.

Additional Turbine Replacement materials:
Whitepaper on Turbine Replacement
Expert Video concerning Turbine Replacement
Operational savings calculator, reference projects and success stories
Podcast episode on Spotify
Explore the 3D visualization in our virtual world: Innomotics Electrosphere

For more information, visit https://www.innomotics.com/hub/en/applications/turbine-replacement

Follow us on LinkedIn: www.linkedin.com/company/innomotics
For more information, visit www.innomotics.com.

Hashtag: #Innomotics

The issuer is solely responsible for the content of this announcement.

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Bridging the Digital Divide: 5G Drives Rural Revitalization in Guangxi, China

CHONGZUO, CHINA – Media OutReach Newswire – 26 March 2026 – In the karst terrain of Guangxi Zhuang Autonomous Region, Buhua Village, once a remote and economically underdeveloped community, has been transformed into a popular tourist attraction thanks to a 5G information superhighway co-built by China Mobile and Huawei. This digital leap has established the village as a model of rural revitalization, generating over CNY500,000 in annual collective village income and boosting per capita annual earnings by CNY18,000.

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Chongzuo is characterized by impressive karst landforms with peak clusters and peak forests. This breathtaking terrain presents huge challenges for communications network buildout. To overcome these geographic barriers, China Mobile and Huawei have collaborated on technological innovations in a bid to achieve comprehensive network coverage. Today, all administrative villages in Chongzuo have access to 5G networks, while 99% of its natural villages have 4G coverage and 94% have 5G coverage.

Buhua Village is within the jurisdiction of Chongzuo City. The village upgraded its networks from 4G to 5G as early as 2021, offering residents digital services on par with those seen in major cities. The deployment of advanced communications networks has catalyzed the growth of Buhua’s distinctive local industries.

In Xinhe Town, where the village is situated, a digital e-commerce ecosystem has been established, featuring 65 product stores on platforms like JD.com and Douyin, which are collectively owned by the village. Furthermore, a live-streaming incubation base has been established, nurturing 27 local live streamers. These stores secure over CNY300,000 in revenue each year by selling local specialties like Buhua brown sugar. This is a handcrafted product that is recognized as intangible cultural heritage, with a 150% price premium over normal brown sugar. It is sold to tier-1 cities in China, like Beijing, Shanghai, and Guangzhou, and is even exported overseas, including to Japan and South Korea.

Digital technology is also driving the upgrade of the local tourism industry. China Mobile has established an intelligent ticketing system at the Heishui River, which is Buhua Village’s most popular scenic spot where activities like rafting, boat tours, and paddleboarding are available for tourists. This system has reduced the average time for tourists to purchase tickets from 20 minutes to just 3 minutes, with online purchases now accounting for 30% of the total. Accommodation can also be booked through the system, which has increased the booking rate of local homestays by 30%.

Digitalization has further expanded to the ecological protection field. A safety monitoring and IT system project for modern irrigation engineering along the Heishui River has been launched, with investment totaling CNY100 million. Supported by the Bianjiang Zhizhou open AI platform, the digital monitoring system is set to cover 13 towns across four counties/districts in Chongzuo. Once up and running, it will enable the integrated, real-time monitoring of water quality and other ecological parameters of the Heishui River, and intelligently issue early warnings to guarantee safe water irrigation across 60,000 hectares of farmland in the river basin.

Digitalization has helped Buhua Village make the jump from poverty to prosperity. In 2025, the village’s annual collective economic income (generated from assets, land, or enterprises owned by the village community rather than individuals) exceeded CNY500,000. The average income of every household reached over CNY80,000, three times the average income from traditional sugarcane farming. The annual per capita income of villagers increased by CNY18,000. As a result, an increasing number of young people have chosen to return to the village and develop their careers.

Zhou Peng, General Manager of China Mobile Guangxi’s Chongzuo Branch, said, “By bridging the digital divide, we are helping remote villages like Buhua develop digital trade alongside traditional agriculture. This is transforming resources that were not fully used in the past due to geographical limitations into strong momentum for economic growth in the digital age.”

Tian Yongsheng, Deputy General Manager of Huawei Guangxi, noted, “Huawei is supporting China Mobile in building a solid digital foundation for Chongzuo with innovative solutions. We look forward to seeing technology overcome geographical limitations and enable more remote villages to achieve leapfrog development in the 5G and AI era.”

Hashtag: #Huawei

The issuer is solely responsible for the content of this announcement.

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VinFast VF 8 Builds Confidence the Long Way With a 10-Year Warranty

A 10-year warranty, mobile support, and charging partnerships position the VF 8 as a long-term bet that feels unusually secure for a new entrant.

DUBAI, UAE – Media OutReach Newswire – 26 March 2026 – When an unfamiliar badge shows up in the crowded Gulf car market, buyers tend to default to caution. For new entrants, that hesitation has to be addressed early, and warranty coverage has become one of the most effective tools for doing so.

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For example, the upstart VinFast offers the VF 8 with a 10-year or 200,000-km vehicle warranty, paired with a 10-year unlimited-km battery warranty across GCC markets. The scale of that coverage quickly becomes shorthand for durability, removing the question “Will this brand last?” from the customer’s subconscious altogether and replacing it with a more grounded “What happens if something goes wrong over the next decade?” That, at least, is the intention behind the strategy.

Today, many established brands still offer three to five years of basic coverage, with longer terms often limited to specific components or available only through paid extended plans. That gap becomes immediately visible in showroom comparisons, where buyers are weighing not just upfront cost but long-term ownership risk. In markets like the Gulf, where durability and resale value are closely scrutinized, a longer warranty can directly influence perceived value over time.

There is data to support why this approach matters. A 2023 YouGov survey across 18 markets found that 78% of global consumers consider warranty coverage an important factor when buying a car[1]. In the UAE, that figure stands at 77%, reinforcing how central after-sales assurance is to purchase decisions.

From the OEM’s point of view, long warranties are rarely reckless. Modern EV powertrains have fewer moving parts than combustion engines, and catastrophic failures are statistically rare when vehicles are maintained properly. By structuring coverage carefully, manufacturers can advertise large, attention-grabbing numbers while keeping real exposure controlled, with robust quality assurance helping keep issues minimal and manageable.

In the Middle East, VinFast’s after-sales strategy extends beyond the warranty itself, with mobile battery rescue and repair support, alongside 24/7 roadside assistance and five years of free maintenance up to 100,000 km. These are not random additions. They target specific anxieties around EV ownership, particularly in regions where charging infrastructure is still evolving.

Known for its ecosystem thinking, VinFast is also building out its support network in parallel. In the UAE, VinFast recently signed an MoU with PlusX Electric, a DEWA-approved charging provider, to extend support beyond the dealership network. The plan includes portable charging pods, on-demand mobile charging, and emergency roadside charging services. The goal is to reduce downtime and eliminate the awkward scenario of running low on charge far from a plug.

“VinFast is committed to building a long-term and comprehensive EV ecosystem in the UAE—one that gives customers confidence not only in the quality and performance of our electric vehicles, but also in the reliability and accessibility of the supporting infrastructure,” one executive of VinFast Middle East said in a press release.

This layered approach matters because warranties alone don’t solve daily inconveniences. A long-term contract reassures buyers at the point of purchase, but ownership confidence is shaped by what happens on a random Tuesday evening when something goes wrong. Mobile service units, fast parts supply, and integrated charging support close that gap.

Hashtag: #VinFast

The issuer is solely responsible for the content of this announcement.

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Ping An Digital Bank Embarks on a New Journey

“Always with You, Always Ahead,” From banking services to life protection planning, professionally supports your journey with peace of mind

HONG KONG SAR – Media OutReach Newswire – 26 March 2026 – Ping An Digital Bank (International) Limited (“Ping An Digital Bank” or “PingAnDB”) unveils its new branding today. As one of the integrated financial platforms in Hong Kong under Ping An Insurance (Group) Company of China, Ltd. (“Ping An”; SEHK: 2318; SSE: 601318), Ping An Digital Bank leverages the Group’s technology integrated strength to embark on an exciting new chapter.

With a core commitment to enhancing customer experience, Ping An Digital Bank adheres to its vision of “Always with You, Always Ahead.” Harnessing innovative technology, the Bank redefines the digital banking journey, making it simpler for customers to manage their deposits, investments, and insurance – all from a single account from their mobile device. Striving to anticipate customer needs and go the extra mile, Ping An Digital Bank empowers customers to take smarter steps towards financial growth and accumulate wealth steadily over time, without the burden of complex procedures or heavy research.

Mr. Ronald Iu, Chief Executive of Ping An Digital Bank, said, “We are delighted to unveil a brand new Ping An Digital Bank. This better reflects our deep connection with Ping An Group, integrating our signature ‘insurance DNA’ directly into our banking services and further reinforcing our role as an integrated financial platform in Hong Kong. Moving forward, Ping An Digital Bank will continue to develop both retail and business banking. Our team is dedicated to our brand vision of ‘Always with You, Always Ahead’ as our brand image transforms – building trust as the foundation, and simplicity as our priority. From banking to life protection planning, our professional team stands ready to support our clients throughout every stage of their financial journey.”

Retail Banking: User-Centric at the Core
One Account for Deposits, Investments & Insurance
Since joining Lufax in 2024, Ping An Digital Bank has accelerated the development of its retail banking offerings, launching online and offline insurance, as well as wealth services. With one single account that integrates deposits, foreign exchange, cross-border remittances, wealth and insurance, customers can now enjoy truly one-stop financial experience. As of 15 March 2026, total retail banking deposits have surpassed HK$ 12 billion.

With user-friendliness at the heart of its design, Ping An Digital Bank’s retail banking services aim to minimise redundant steps and simplify money management. The latest dual-advantage wealth solution marries the experience of agility of a brokerage with the security of a bank, allowing customers to invest in Hong Kong stocks, U.S. stocks, funds, and money market funds directly from their savings accounts with no extra transfers required, enabling customers to SWITCH flexibly between investment and deposit services.

Powered by Ping An’s robust insurance pedigree, Ping An Digital Bank leads the market as Hong Kong’s first digital bank to provide a full spectrum of online and offline insurance services. For unrivalled efficiency, customers can purchase general insurance products, including motor insurance, travel insurance, and home insurance products, online within minutes. For client-centric experience with human touch, the Bank’s offline platform delivers an extensive range of life protection and savings plans, tailored to each client’s needs.

Business Banking: A Pillar of Support for Trade Enterprises
Driving Breakthroughs with Data & Technology
As a leading digital bank for SMEs in Hong Kong, Ping An Digital Bank plays a pivotal role in supporting the city’s trading enterprises. By harnessing advanced technology and business data, the Bank is striving to help unleash the full potential of Hong Kong’s digital economy while backing the HKSAR Government’s vision for smart city development. Through the integration of trade, logistics, and financial data, Ping An Digital Bank is revolutionising the credit approval process to deliver quicker and more flexible assessments, empowering a broader range of businesses to seize new opportunities.

From account opening and foreign exchange to cross-border remittances and financing, Ping An Digital Bank stands as a key pillar of support for trading enterprises, providing an integrated business banking suite that meets the practical needs of companies in both daily operations and international expansion. Leveraging innovative data models, the Bank empowers trading SMEs to advance their operations and thrive, and thus becoming a dedicated and trusted partner for business growth.

Looking ahead, Ping An Digital Bank will continue to put customer convenience at the heart of its services, striving to help both individuals and businesses to save time, effort and cost. The Bank is dedicated to setting new benchmarks for digital banking, while reinforcing its position as a key pillar within Ping An Group’s integrated financial platform in Hong Kong.

Investment involves risk. The price of investments fluctuates, sometimes dramatically. The price of investments may move up or down, and may become valueless. There is an inherent risk that losses may be incurred rather than profit made as a result of buying and selling investment products. Foreign investments carry additional risks not generally associated with the domestic market. You should carefully consider whether any investment products or services mentioned herein are appropriate for you in view of your investment experience, objectives, financial resources and circumstances.

Hashtag: #PingAnDigitalBank #平安數字銀行

The issuer is solely responsible for the content of this announcement.

Ping An Digital Bank

Ping An Digital Bank (International) Limited (“Ping An Digital Bank,” “PingAnDB”) is a wholly-owned subsidiary of Lufax Holding Ltd (“Lufax”) (SEHK: 6623; NYSE: LU) and a member of Ping An Insurance (Group) Company of China, Ltd. (“Ping An”) (SEHK: 2318; SSE: 601318). Ping An Digital Bank was granted a banking licence by the Hong Kong Monetary Authority in May 2019 to offer retail banking and business banking services. Backed by Ping An’s advanced technology, Ping An Digital Bank is elevating banking experience, serving customer in Hong Kong and the Greater Bay Area, establishing itself as Ping An Group’s comprehensive financial platform in Hong Kong.

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平安數字銀行煥新啟航

「安心在‧未來在」 從銀行服務到人生保障規劃,以專業助您無憂前行

香港- Media OutReach Newswire – 2026年3月26日 – 平安數字銀行(國際)有限公司(「平安數字銀行」、「PingAnDB」)以嶄新品牌隆重登場。作為中國平安保險(集團)股份有限公司(平安集團」;香港聯合交易所股份代號:2318;上海證券交易所股份代號:601318)旗下的在港綜合金融平台之一,依託集團科技優勢和綜合實力,平安數字銀行正式邁向全新里程。

「平安數字銀行」以優化客戶體驗為核心價值,秉持「安心在·未來在」的宗旨,透過科技重塑銀行體驗,為客戶「想多一步、做多一步」,讓其理財路上節省更多時間和精力,無需費力或不必焦慮鑽研,一部電話、一個賬戶即可輕鬆管理儲蓄、投資和保險的需要,讓價值隨時間穩步累積。

平安數字銀行行政總裁姚文松先生表示:「我們很榮幸為大家帶來『平安數字銀行』這個全新品牌,代表我們與集團聯繫更進一步深化,將獨有的『保險DNA』融入銀行服務,成為集團在港的綜合金融平台之一。 『平安數字銀行』將繼續以個人和商業銀行雙線發展, 團隊以『安心在·未來在』的理念重塑品牌形象,以安心為起點,簡單為依歸,從銀行服務到人生保障規劃,以專業助客戶無憂前行。」

個人銀行:以「好用」為發展軸心一個賬戶盡攬存款、投資與保險

自2024年加入成為陸控的一份子,平安數字銀行全速發展個人銀行,先後推出線上線下保險和理財服務,一個賬戶涵蓋存款、外匯、跨境匯款、理財和保險功能,打造一站式金融服務。截至2026年3月15日,個人銀行的客戶存款總額已突破120億港元。

平安數字銀行的個人銀行服務圍繞著「好用」,設計致力讓客戶少做一個步驟、少一個麻煩,剛推出的雙實力理財服務結合互聯網券商級別體驗和銀行級信心保障,無需額外進行轉賬動作,儲蓄賬戶的資金可隨時用作投資港股、美股、基金和貨幣基金之用,客戶可將資金於投資和存款收息之間靈活SWITCH。

憑藉平安集團的保險優勢,平安數字銀行領先同業,成為全港首間覆蓋線上線下全方位保險服務的數字銀行。想要速度?客戶可線上投保汽車保險、旅遊保險和家居保險等一般保險產品;想要溫度?平安數字銀行線下保險涵蓋多元化人壽保障及儲蓄保險計劃,為客戶帶來個人化的投保體驗。

商業銀行:支持貿易企業的中堅力量以科技數據帶來突破

作為首間中小企專屬的數字銀行,平安數字銀行一直與中小企並肩前行,尤其聚焦跨境貿易企業。平安數字銀行多年來不斷探索商業數據的潛力,以自身經驗支持業界和香港特區政府的數據基建發展,合力釋放數據潛能,結合貿易、物流及金融等多元數據,重塑信貸審批流程,實現快速而靈活的評估和批核,讓更多企業受惠。

平安數字銀行作為支持貿易企業的中堅份子,提供一站式的商業銀行服務,從開戶、外匯、跨境匯款到融資借貸,全面照顧企業日常營運以至國際拓展的實際所需。透過新的數據模型,平安數字銀行協助貿易中小企實現營運升級,成為貿易企業的好夥伴,發揮數據與科技優勢,陪伴每一家中小企由初創邁向成長。

展望未來,平安數字銀行期望,無論個人客戶或企業,都可透過我們的服務,感受到「慳水、慳力、慳時間」的體驗。平安數字銀行將繼續以「好用的數字銀行」為目標,成為客戶的堅實後盾,並於平安集團在港的綜合金融平台中,發揮重要角色。

投資涉及風險。投資產品的價格有時可能會非常波動。投資產品的價格可升可跌, 甚至變成毫無價值。買賣投資產品帶有風險,投資者未必能夠賺取利潤,可能會招致損失。外地投資產品具有與本地市場一般沒有關連的其他風險。投資者在作出任何投資決定前,應詳細閱讀有關之風險披露聲明。您應就本身的投資經驗、投資目標、財政資源及其他相關條件,小心衡量自己是否適合參與任何投資項目。

Hashtag: #PingAnDigitalBank #平安數字銀行

The issuer is solely responsible for the content of this announcement.

關於平安數字銀行

平安數字銀行(國際)有限公司(簡稱「平安數字銀行」、「PingAnDB」)是陸金所控股有限公司(簡稱「陸控」)(香港聯合交易所股份代號:6623;美國紐約證券交易所股份代號: LU) 的全資子公司,以及中國平安保險(集團)股份有限公司(簡稱「中國平安」)(香港聯合交易所股份代號:2318;上海證券交易所股份代號:601318)的成員公司。平安數字銀行於 2019 年 5 月獲香港金融管理局發出銀行牌照,提供個人銀行和商業銀行服務。依託平安集團科技優勢和綜合實力,平安數字銀行致力以金融科技重塑銀行體驗,為客戶帶來更順心、便捷的銀行服務,並銳意服務香港以至大灣區的客戶,成為平安集團在港的綜合金融平台之一。

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WRISE Group Partners with China Asset Management (Hong Kong) to Offer Exclusive Access to Asia Bond Fund high dividend yield share class in Hong Kong Debut

  1. WRISE Prestige is the first firm in Hong Kong to offer the ChinaAMC Select Asia Bond Fund (Income Share Class), marking a milestone partnership that reinforces its standing as a leading wealth management firm.
  2. The Fund’s Income share class * offers a target dividend yield of approximately 9%, combining strong historical performance with flexible, benchmark-unconstrained allocation to meet growing demand for income-generating solutions in Asia.
  3. The partnership underscores WRISE’s commitment to expanding its curated suite of institutional-grade investment solutions for sophisticated investors across the region.

HONG KONG SAR – Media OutReach Newswire – 26 March 2026 – WRISE Group (“WRISE“), one of Asia’s fastest-growing independent wealth management firm, announced that WRISE Prestige, has established a strategic partnership with China Asset Management (Hong Kong) Limited (“ChinaAMC (HK)“), one of the region’s most established asset managers. Through this collaboration, WRISE Prestige will serve as the first launch partner in Hong Kong with a period of exclusive access to the ChinaAMC Select Asia Bond Fund (INC share class), offering clients a compelling fixed income solution designed for yield and diversification. To mark the partnership and the launch of the exclusive share class, WRISE Prestige and ChinaAMC (HK) co-hosted an event yesterday to formally announce the collaboration and introduce the investment strategy behind the ChinaAMC Select Asia Bond Fund to invited guests and clients.

The ChinaAMC Select Asia Bond Fund adopts a flexible, benchmark-unconstrained investment approach, allowing the fund manager to capitalise on opportunities across Asian credit markets dynamically. By focusing on fundamentally sound issuers, with a particular emphasis on China and the broader Asian region, the Fund seeks to deliver attractive risk-adjusted returns. Its strong historical track record underscoring the robustness of its investment process.

Recent geopolitical tensions have triggered significant volatility across global financial markets, making diversified, income-oriented strategies that can navigate geopolitical uncertainty paramount for sophisticated investors seeking portfolio resilience. With a target dividend yield of approximately 9%*, the Fund’s Income share class is positioned to address the increasing demand among Asian investors for stable and sufficient cash flow solutions. This income-focused strategy complements the broader portfolio needs of high-net-worth individuals seeking resilience and yield beyond traditional asset classes.

Henry Shin, Chief Executive Officer of WRISE Prestige, said: “We are delighted to partner with ChinaAMC to bring the ChinaAMC Select Asia Bond Fund (Income Share Class) to our clients as an exclusive launch in Hong Kong. In today’s volatile geopolitical landscape, investors require solutions that can adapt to changing conditions while delivering consistent income. The ChinaAMC Select Asia Bond Fund embodies this approach, offering flexible mandate and strong yield potential that make it a valuable addition to our curated platform.”

Barney Gao, Head of Strategic Client Development at China Asset Management (Hong Kong), said, “We are pleased to collaborate with WRISE Prestige to introduce the ChinaAMC Select Asia Bond Fund (Income Share Class) to investors in Hong Kong. This partnership reflects our commitment to delivering innovative and performance-driven investment solutions to a broader audience. With its focus on Asian bond markets and a flexible investment strategy, the Fund is well-suited to meet the income and diversification needs of investors in the region.”

This partnership highlights WRISE’s ongoing strategy to broaden access to best-in-class asset managers and deliver tailored investment solutions that address the complex and evolving needs of private wealth clients across Asia.

Important Information

This document is issued by WRISE Prestige Securities Limited (CE No. BSJ229). This document is for information purposes only and does not constitute and should not be construed as an offer, solicitation, recommendation or advice to buy or sell any investment product, nor should it be regarded as investment research.

Investment involves risks. The value of investments may go down as well as up and investors may not get back the principal invested. Past performance is not indicative of future performance.

The ChinaAMC Select Asia Bond Fund is authorized by the Securities and Futures Commission (“SFC”) in Hong Kong. SFC authorization is not a recommendation or endorsement of the Fund nor does it guarantee the commercial merits of the Fund or its performance. It does not mean the Fund is suitable for all investors.

Distributions (if any) are not guaranteed. Distribution rates are not indicative of the Fund’s return. The Fund may pay distributions out of income and/or capital (or effectively out of capital), which may result in an immediate reduction of the Fund’s net asset value.

This document has not been reviewed by the SFC.

* The Manager may at its discretion pay dividend out of capital or effectively out of the capital of the Funds. Payment of dividends out of capital amounts to a return or withdrawal of part of an investor’s original investment or from any such capital gains attributable to that original investment. Any such distributions may result in an immediate reduction in the Net Asset Value per Unit.

Hashtag: #WRISE

The issuer is solely responsible for the content of this announcement.

WRISE Group

WRISE is one of Asia’s fastest-growing financial firms, driven by strategic acquisitions of companies with deep expertise and solid foundations. With a strong presence across key financial hubs including Singapore, Dubai, Hong Kong, Shanghai, Shenzhen, Changsha, Taipei and Tokyo, WRISE is home to one of the largest networks of independent qualified advisors. With over 400 employees located globally, supported by an ecosystem of over 200 financial intermediaries and access to eight booking centres worldwide, WRISE ensures unparalleled service and expertise in navigating today’s financial landscape.

WRISE Group of companies include WRISE Wealth Management (Singapore), WRISE Wealth Management (Hong Kong), WRISE Wealth Management Middle East Ltd (DIFC, regulated by the DFSA), WRISE Prestige (Hong Kong) Limited, WRISE Prestige Securities (Hong Kong), WRISE Prestige Asset Management (Hong Kong), WRISE Capital (Hong Kong), WRISE Financial Services (Hong Kong) and affiliates including WeWrise Services.

China Asset Management (Hong Kong) Limited

Established in 2008, China Asset Management (Hong Kong) Limited (“ChinaAMC (HK)”) is a leading Chinese asset manager in Hong Kong. The company is a wholly owned subsidiary of China Asset Management Co. Limited, one of the trusted asset managers and largest ETF provider in Mainland China with over USD 464.5 billion assets under management as of December 31, 2025.

ChinaAMC (HK) has amassed an impressive performance history in both active and passive investments over the past 17 years. Boasting robust expertise in a variety of asset classes, covering equities, fixed income, ETF, L&I products, digital assets, as well as mandates and investment advisory services. ChinaAMC (HK) adopts a global outlook to build a versatile platform catering to institutional and retail investors in the region and worldwide. All efforts align with their vision of being “Beyond China Expert”.

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昇世集團與華夏基金(香港)攜手合作 於香港率先獨家推出亞洲債券基金高收益份額

  1. 昇世匯盈成為香港首家提供華夏精選亞洲債券基金(收益類別)的財富管理公司,此重要合作將強化其作為領先財富管理公司的地位
  2. 該基金的收益份额* 提供約 9% 的目標派息收益率,結合強勁歷史表現,與靈活、不受基準約束的配置,滿足亞洲投資者對收益生成日益增長的需求。
  3. 此合作突顯昇世集團致力為區域內之投資者,提供機構級投資方案組合

香港 – Media OutReach Newswire – 2026 年 3 月 26日 – 亞洲發展最快的財富管理公司之一昇世集團今日宣布,旗下昇世匯盈已與區內知名的資產管理公司之一 — 華夏基金(香港)有限公司(「華夏基金(香港)」)建立戰略合作關係。昇世匯盈將作為首發合作夥伴,獨家引入華夏精選亞洲債券基金(收益類別),為客戶提供專注收益及多元化配置的優質固定收益解決方案。為慶祝是次合作及獨家類別推出,昇世匯盈與華夏基金(香港)昨日聯合舉辦活動,正式宣布合作,並向現場嘉賓及客戶介紹華夏精選亞洲債券基金的投資策略。

華夏精選亞洲債券基金採用靈活、不受基準約束的投資方針,讓基金經理可動態捕捉亞洲信貸市場的機遇。基金重點投資基本面穩健的發行人,特別聚焦中國及廣泛亞洲地區,致力提供吸引的風險調整後回報。其強勁的歷史表現,印證了投資的穩健性。

近期地緣政治緊張局勢引發全球金融市場顯著波動。因此,能夠有效應對不確定性並提供穩定收益的多元化策略,對追求投資組合韌性的成熟投資者尤為重要。該基金收益類別的目標派息收益率約為 9%*,正切合亞洲投資者對穩定現金流方案的迫切需求。此收益導向策略,可滿足高淨值人士對超越傳統資產類別,尋求韌性及收益的整體投資組合需要。

昇世匯盈首席執行官冼健岷先生表示:「我們很高興能與華夏基金(香港)合作,為香港客戶獨家帶來華夏精選亞洲債券基金(收益類別)。在今日波動的地緣政治格局中,投資者需要能夠靈活適應市場變化並提供持續收益的投資方案。華夏精選亞洲債券基金正正具備靈活授權及強勁收益率潛力,是我們精選平台的重要新成員。」

華夏基金(香港)有限公司戰略客戶銷售負責人高磊先生表示:「我們欣然與昇世匯盈合作,為香港投資者推出華夏精選亞洲債券基金(收益類別)。合作體現我們致力向更廣大投資者提供創新及表現卓越的投資方案。基金聚焦亞洲債券市場,加上其靈活投資策略,非常適合區內投資者的收益及多元化需求。」

此次合作突顯昇世集團持續致力引入頂尖資產管理公司的優質產品,並為亞洲私人財富客戶提供量身訂造的投資方案,以滿足其複雜且不斷演變的需求。

重要資訊

此文件由 WRISE Prestige Securities Limited (CE No. BSJ229) 發出。本文件僅供參考,並不構成亦不應被視為買賣任何投資產品的要約、招攬、推薦或建議,亦不應視為投資研究報告。

投資涉及風險。投資價值可升亦可跌,投資者可能無法取回原本投資的本金。過往表現並非未來表現的指標。

華夏精選亞洲債券基金已獲香港證券及期貨事務監察委員會(「證監會」)認可。證監會認可並非對基金作出推薦或認許,亦不保證基金的商業優點或表現。此認可不代表基金適合所有投資者。

分派(如有)並無保證。分派率並非基金回報的指標。基金可從收入及/或資本(或實際上從資本)支付分派,導致基金資產淨值即時減少。

本文件未經證監會審閱。

*經理可酌情從基金資本或實際上從基金資本支付股息。從資本支付股息等同退還投資者部分原本投資或來自該原本投資的資本收益。任何此等分派可能導致每單位資產淨值即時減少。

Hashtag: #WRISE

The issuer is solely responsible for the content of this announcement.

關於昇世集團

昇世集團是亞洲增長最快的金融公司之一,透過策略性收購具深厚專業知識和穩健基礎的企業推動發展。集團於新加坡、杜拜、香港、上海、深圳、長沙、台北和東京等主要金融中心擁有強大的業務佈局,建立了龐大的獨立專業財務顧問團隊。

昇世集團在全球擁有超過400名員工,並與超過200間金融中介機構組成生態圈,憑藉遍佈全球八大開戶中心的資源與網絡,確保在金融市場中提供無與倫比的服務和專業知識。

昇世集團旗下公司包括昇世財富管理(新加坡)、昇世財富管理(香港)、昇世財富管理(中東)(受DFSA杜拜金融服務管理局監管)、昇世匯盈證券(香港)、昇世匯盈資產管理(香港)、昇世資本(香港)、昇世理財服務(香港)以及WeWrise服務。

關於華夏基金(香港)有限公司

華夏基金(香港)有限公司於 2008 年成立,是香港領先的中資資產管理公司,為華夏基金管理有限公司的全資子公司。母公司乃中國最受信賴的資產管理機構之一,亦是最大 ETF 供應商,截至 2025 年 12 月 31 日資產管理規模超過 4,645 億美元。

華夏基金(香港) 在過去 17 年於主動及被動投資領域累積卓越往績,具備涵蓋股票、固定收益、ETF、L&I 產品、數字資產以及專戶與投資顧問服務的全面專業能力。公司採取全球視野,建立多元平台,為區域及全球機構與零售投資者提供服務,致力實踐「超越中國專家」的願景。

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EarBalance Rebrands to Reflect Integrated Hearing and Balance Care, Introduces Singapore’s First FDA-Approved OTC Hearing Aid Solution, and Announces Major Community Hearing Initiative

SINGAPORE – Media OutReach Newswire – 26 March 2026 – EarBalance Pte. Ltd., a well-established audiology clinic in Singapore, has unveiled a series of significant developments that underscore its commitment to redefining hearing and balance care. Formerly known as Sound Balance, the clinic has officially rebranded to EarBalance to better reflect its expanded scope of services and its collaborative approach with Ear, Nose and Throat (ENT) specialists. Alongside this transformation, the clinic is preparing to launch Singapore’s first FDA- and Health Sciences Authority (HSA)-approved over-the-counter (OTC) hearing aid solution, while also spearheading a major community hearing awareness initiative set to take place in June 2026.

Dr. Kenneth Chua, Senior Principal Audiologist, EarBalance Pte. Ltd.
Dr. Kenneth Chua, Senior Principal Audiologist, EarBalance Pte. Ltd.

These developments position EarBalance at the forefront of a shifting audiology landscape, one that increasingly prioritises accessibility, education, and holistic patient care.

A Strategic Rebrand to Reflect Broader Clinical Collaboration
The transition from Sound Balance to EarBalance Pte. Ltd. marks more than a change in name. It signals a strategic evolution in the clinic’s identity and clinical philosophy. While the former name emphasised audiology and sound perception, the new brand encompasses a more comprehensive understanding of ear health, thus integrating both hearing and balance functions.

“Our ears are not just for hearing. Very often, we think about our five senses, which include hearing. The sixth sense, which is our balance, is often forgotten,” said Dr Kenneth Chua, Senior Principal Audiologist at EarBalance Pte. Ltd. Dr Chua also noted that the rebrand reflects the clinic’s commitment to addressing both aspects of ear health through a collaborative, multidisciplinary model that includes close partnerships with ENT specialists.

EarBalance has established strategic collaborations with several ENT groups, including ASCENT ENT Group, enabling a more seamless patient journey from diagnosis to treatment. This integrated care model ensures that patients presenting with hearing loss, dizziness, or vertigo receive comprehensive evaluation and management under one coordinated framework.

Introducing Singapore’s First FDA- and HSA-Approved OTC Hearing Aid
In April 2026, EarBalance will launch the CERETONE OTC hearing aid, developed by a Canadian company in partnership with ENTRUST. This marks a significant milestone in Singapore’s hearing care sector, as it represents the first OTC hearing aid approved by both the U.S. Food and Drug Administration (FDA) and Singapore’s Health Sciences Authority (HSA).

Designed for individuals with mild hearing loss, CERETONE offers a cost-effective and accessible alternative to traditional prescription hearing aids. The device allows users to manage their hearing needs more independently, making it particularly suitable for those who may not yet be ready to commit to medical-grade solutions.

“This hearing aid is ideal for those with mild hearing loss and who may not be ready for medical-grade prescription hearing aids. We plan to continue expanding the inventory of innovative technological solutions to help people ‘hear better and live better,’” noted Dr Chua.

The CERETONE device combines a user-friendly design with specialised sound processing technology, enabling wearers to adjust settings according to their listening environment. This innovation aligns with EarBalance’s broader mission to “help people hear better and live better” by expanding its portfolio of technological solutions.

Addressing Industry Misconceptions Through Education
EarBalance’s latest initiatives also reflect its stance on a persistent challenge within the hearing care industry: The perception of hearing aids as consumer commodities rather than medical interventions.

“The hearing industry has long been shaped by transactional relationships, where hearing aids are viewed as products to be sold,” added Dr Chua. “However, as healthcare professionals, our role is not to sell devices, but to guide patients in making informed decisions about their hearing health.”

This philosophy is particularly important in light of growing evidence linking untreated hearing loss to broader health risks. Studies have shown that up to 8 per cent of modifiable risk factors for dementia may be attributed to hearing loss. Early detection and intervention are therefore critical not only for communication but also for long-term cognitive health.

EarBalance places strong emphasis on patient education, ensuring that individuals understand the implications of hearing loss and the range of available interventions. By shifting the focus from sales to informed care, the clinic aims to foster trust and empower patients to take ownership of their hearing health.

Community Hearing Awareness Initiative to Launch in June 2026
In line with its commitment to public health, EarBalance will co-organise a large-scale community hearing awareness and education event in June 2026. The initiative is a collaboration between ASCENT ENT Group, EarBalance Audiology Clinic, and Thomson Medical Centre, with support from WS Audiology under the WSA (Wonderful Sound for All) foundation.

The event aims to address a critical gap in public awareness regarding hearing health, particularly the importance of early intervention. It will offer a comprehensive programme that includes hearing screenings, educational sessions, and professional consultations.

“Untreated hearing loss can lead to social isolation, reduced communication ability, and even cognitive decline,” Dr. Chua explained. “Through this initiative, we hope to encourage individuals to take proactive steps in managing their hearing health.”

The programme is expected to screen approximately 100 participants, with an estimated 40 to 50 individuals identified as needing hearing amplification support. For those facing financial barriers, refurbished hearing aids will be provided through CSR contributions, ensuring that care is accessible to underserved segments of the community.

A Holistic Approach to Hearing Rehabilitation
Beyond screening and education, the June initiative will provide referral pathways for continued care, connecting participants with ENT specialists and audiologists for further evaluation and treatment. This integrated approach ensures that individuals identified with hearing loss receive not only a diagnosis but also actionable solutions.

The programme will also feature hearing health education sessions, designed to demystify common misconceptions and equip participants with practical knowledge about ear care. Topics will include the impact of hearing loss on overall well-being, the benefits of early intervention, and the range of available treatment options.

Media coverage and community engagement will play a key role in amplifying the initiative’s impact. WS Audiology, as a CSR partner, will be recognised through branding on programme materials, event displays, and media campaigns.

Sustainability Through Hearing Aid Upcycling
EarBalance is also exploring sustainable practices within the hearing care space, particularly through the upcycling of hearing aids. Recognising that some patients may discontinue use of their devices, the clinic is considering programmes to refurbish and redistribute these aids to individuals in need.

“This initiative addresses two important issues, which are reducing electronic waste and improving access to hearing care,” said Dr Chua. “There are many individuals who could benefit from hearing aids but are unable to afford them. At the same time, there are devices that go unused. Bridging this gap is both a social and environmental responsibility.”

The proposed upcycling programme aligns with EarBalance’s broader vision of responsible healthcare, where innovation is balanced with sustainability and community impact.

Expanding the Scope of Ear Health: Hearing and Balance
A defining feature of EarBalance’s clinical approach is its focus on both hearing and balance, which is an often-overlooked aspect of ear health. While hearing loss is widely recognised, balance disorders such as dizziness and vertigo are frequently misunderstood or underdiagnosed.

“Our ears are not just for hearing,” Dr Chua emphasised. “The vestibular system, located in the inner ear, plays a crucial role in maintaining balance. When this system is disrupted, patients may experience dizziness, vertigo, or instability, which can significantly affect their quality of life.”

EarBalance provides specialised assessment and rehabilitation for balance disorders, offering patients a comprehensive solution that addresses both auditory and vestibular health. This dual focus sets the clinic apart in Singapore’s audiology landscape, where balance care is often treated as a separate discipline.

Looking Ahead: Building a Future of Integrated Care
As EarBalance continues to expand, it is exploring opportunities to further integrate hearing and balance services within clinical settings, including potential collaborations with Thomson Medical Centre. These efforts aim to create a seamless continuum of care for both adult and paediatric populations.

The clinic’s long-term vision includes the development of community-based programmes that extend beyond one-off initiatives, fostering sustained engagement and awareness around hearing health.

“Our goal is to build a healthcare ecosystem where hearing and balance care are accessible, integrated, and patient-centred,” said Dr Chua. “By combining clinical expertise, technological innovation, and community outreach, we hope to make a meaningful difference in people’s lives.”
Hashtag: #EarBalance

The issuer is solely responsible for the content of this announcement.

About EarBalance Pte. Ltd.

EarBalance Pte. Ltd. is a Singapore-based audiology clinic dedicated to providing comprehensive hearing and balance care. Through a collaborative approach with ENT specialists and a focus on patient education, the clinic offers a range of services, including hearing assessments, hearing aid solutions, and balance rehabilitation. EarBalance is committed to helping individuals hear better and live better through accessible, innovative, and holistic care.

For more information, please visit:

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Nonstop in 11 Hours to the “City of Pandas”: Chengdu Launches Direct Flights to Brussels

CHENGDU, CHINA – Media OutReach Newswire – 26 March 2026 – Air China launched a direct passenger flight from Chengdu to Brussels, the capital of Belgium, with service starting March 26. This marks Chengdu’s 12th regular direct passenger route to Europe. The inaugural flight recorded a load factor of 95%, with the return leg reaching 85%, underscoring strong market demand.

Chengdu Tianfu International Airport
Chengdu Tianfu International Airport

According to Air China’s Southwest Branch, the Chengdu (Tianfu International Airport)-Brussels route offers three round trips per week on the Airbus A330-300, with flights scheduled on Tuesdays, Thursdays, and Sundays. Previously, Chengdu had already opened a dedicated all-cargo route to Brussels. The launch of the passenger service now establishes a dual-track system for both passenger and freight transport.

Before the route’s launch, travelers from Chengdu to Brussels typically required a transfer, with the whole journey taking more than 17 hours. The new direct service cuts travel time to under 11 hours, creating a faster and more convenient aerial corridor for economic and trade cooperation, cultural exchange, and people-to-people connectivity between China and Belgium.

This route also represents Chengdu’s first newly launched intercontinental passenger service of the year. To date, the city operates 19 intercontinental passenger routes, including 12 connecting major European cities such as Frankfurt, London, Paris, and Brussels, with nearly 40 weekly flights. Chengdu’s regular international and regional direct routes have now clocked up 85, markedly boosting its global connectivity.

The ever-expanding international flight network has further stimulated inbound tourism. In 2025, Chengdu received 2.38 million inbound tourists, a year-on-year increase of 44.3%, signaling a strong recovery of the inbound tourism market. During the recent 2026 Spring Festival, the city welcomed 77,000 inbound tourists, up 47.2% year on year, with a growing number of international travelers choosing Chengdu as their top destination for experiencing China.

As noted by The Times in its feature on 12 of the Best Places to Visit in China: “Home of the Chengdu Research Base of Giant Panda Breeding, this city has become a popular stop on many China tours. Foodies will relish their visit—it’s one of the original UNESCO cities of gastronomy, so you’ll find the best of Sichuan cuisine here. Highlights include spicy hotpot, mapo tofu, and the myriad street foods you’ll find outside Chengdu’s many temples. It’s also the departure point for tours to the national parks of Jiuzhai Valley and Huanglong, and the autonomous regions around Sichuan.”

To enhance the travel experience of international passengers, Chengdu has introduced a package of measures covering tax refunds upon payment, language services, smart navigation, and promotional incentives, all aimed at improving convenience and adding to the appeal of inbound tourism. Policies such as instant tax refunds, direct payments via overseas e-wallets, and over 600 tax refund stores have largely facilitated travel for international tourists.

In 2025, Chengdu had more than 6,000 taxi drivers trained in English, and the scenic area Xiling Snow Mountain rolled out an international booking platform supporting real-time translation in 24 languages and transactions in 29 currencies, with multilingual AI translation screens installed across major tourist attractions and transportation hubs in Chengdu.

Meanwhile, Jinli Street—once named by CNN as one of the world’s most beautiful streets—officially introduced the “Open Chengdu” cultural tourism base on February 6. The base features a professional English-language service team, more than 300 bilingual signs, and over 10 bilingual self-service ticketing machines supporting multiple ID types. Across more than 50 locations in Jinli, from museum gift shops to street vendors, international credit cards such as VISA are widely accepted.

In addition, Chengdu Eastern New Area, where Chengdu Tianfu International Airport is located, offers international transit passengers subsidies of up to 400 yuan per person, including 200 for hotel stays, 100 for consumption vouchers, and 100 for railway tickets.
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